KR20190023936A - Method for providing product information included in video and computer readable recording medium - Google Patents

Abstract

The present invention relates to a method for providing product information included in an image which enables a user to immediately receive a product included in an image. According to an embodiment of the present invention, the method for providing product information included in an image comprises the steps of: playing an image; stopping the image when a specific event occurs; exposing associated information including at least one of a plurality of product categories when the image is stopped; and providing product information stored in a product category selected from the exposed associated information.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a method for providing product information and a program recording medium,

The present invention relates to a product information providing method and a program recording medium included in an image, and relates to a product information providing method and a program recording medium included in an image, which provide related information including product information set for each image frame.

As the use of smartphones has become more popular, online shopping mall sales volume has increased significantly, and in the domestic retail industry, the online distribution market has become the first distribution market.

Product information can be provided regardless of time and place, and payment of goods has become very simple due to the development of a simple payment system.

However, the biggest problem of online shopping is the problem that the product information can not be provided accurately only by the image of the product due to various factors such as the brightness of the screen, the angle between the user and the screen, have.

In order to solve such a problem, Patent Document 1 discloses a video-based product information providing transaction method for providing a moving picture of a corresponding product to a user's terminal.

However, since Patent Document 1 provides a moving image of a product separately from product information, the user can only receive a moving image of the product after specifying the product first.

It is necessary to develop a technology capable of satisfying the user's consumption desire by immediately providing the information of the product included in the moving picture while watching the moving picture by including the product information in the moving picture instead of providing the product information and the moving picture separately Do.

KR 1020070094356 A

The present invention provides a product information providing method and a program product for providing a product information to a user, wherein the product information provided to a frame of a still image is provided when the reproduction of the image is stopped, .

A method of providing product information included in an image according to an embodiment of the present invention includes: reproducing an image; Stopping the image when a specific event occurs; When the image is stopped, exposing related information including at least one of a plurality of product categories; And providing product information stored in the selected product category in the exposed related information.

The step of stopping the image may be a step of stopping the image when a screen or a stop button of the image is clicked.

The step of exposing the related information may include exposing the related information set in the frame of the still image among the related information set for each frame of the image.

The step of exposing the related information may include exposing product categories included in the exposed related information among the plurality of product categories.

The step of exposing the related information may include exposing the subcategories included in the selected product category among the product categories included in the exposed related information.

The step of providing the product information may include providing product information stored in the selected product category when the sub-categories included in the selected product category do not exist.

The step of providing the product information may include providing product information stored in a selected sub-category among the exposed sub-categories when the sub-categories included in the selected product category are present.

The step of providing the product information may include exposing a purchase page of the product in which the product information is provided.

And reproducing the portion of the image after the stop of the image when exposing the related information after the providing of the product information.

Wherein the image comprises: an image layer including original image data of the image to be reproduced; And the related information, and may have a hierarchical structure including a product layer that is an upper layer of the image layer.

The image may include a hierarchical structure including the subtitle data displayed on the reproduced image, and an upper layer of the image layer and a subtitle layer that is a lower layer of the product layer.

The product layer may be set for each frame of the original image data.

A product information providing recording medium included in an image according to an exemplary embodiment of the present invention is a computer readable recording medium storing a product information providing program included in a video for executing a product information providing method Recording medium.

According to the product information providing method and the program recording medium included in the image according to the embodiment of the present invention, the product information included in the image together with the image is provided, thereby providing the product information more concretely.

In addition, since different products can be set for each frame of the image being reproduced, the user has the effect of selectively purchasing the product set in the image frame.

In addition, by providing a purchase page capable of providing a product selected by the user, it is possible to promptly purchase the selected product while viewing the video.

The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of the specification, illustrate embodiments of the invention and, together with the description, serve to explain the technical features of the invention.
1 is a flowchart briefly showing a method of providing goods information included in an image according to an embodiment of the present invention.
2 is a diagram schematically illustrating a structure of an image provided in a method of providing goods information included in an image according to an embodiment of the present invention.
3 is a view illustrating an example of a method of providing goods information included in an image according to an embodiment of the present invention.
FIG. 4 is a flowchart briefly showing a flow until a user receives a product, in a product information providing method included in an image according to an embodiment of the present invention.

The terms first and / or second in this specification are used only for the purpose of distinguishing one element from another. That is, the components are not intended to be limited by the terms.

The components, features, and steps referred to in the specification as " comprising " in this specification are intended to mean that there are corresponding components, features, and steps, and do not preclude the presence of one or more other components, features, steps, and the like Is not.

Includes plural forms as long as it is not specified and specified in the singular form herein. That is, the components and the like referred to in this specification may mean the presence or addition of one or more other components or the like.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs to be.

That is, terms such as those defined in commonly used dictionaries should be construed as meaning consistent with meaning in the context of the related art, and unless otherwise expressly defined herein, interpreted in an ideal or overly formal sense It does not.

Hereinafter, a method of providing goods information and a program recording medium included in an image according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flowchart briefly showing a method of providing goods information included in an image according to an embodiment of the present invention.

2 is a diagram schematically illustrating a structure of an image provided in a method of providing goods information included in an image according to an embodiment of the present invention.

Referring to FIG. 1, a method of providing merchandise information included in an image according to an exemplary embodiment of the present invention includes reproducing an image (S101), stopping an image (S103), exposing related information (S105) Step S107 of providing product information and step S109 of reproducing a portion after the stopping point.

Referring to FIG. 2, in operation S101, an image 107 including a video layer 101, a caption layer 103, and a product layer 105 is reproduced.

The subtitle layer 103 may include subtitle data to be displayed on the reproduced video. The product layer 105 may include related information set for each video frame, for example, .

The original image data included in the image layer 101 may include a moving picture file such as " * .AVI ", " * .MPG ", or " * .MPEG ", which have a multimedia compression format such as MPEG- .

The caption data included in the caption layer 103 may include caption data such as "* .SMI" and "* .SRT".

The compression format for the video 107 may include a compression format such as MPEG 2 and 4 used in a digital TV, an H.264 format used in a DMB system, and other AVI formats. Other than this, there may be a non-standardized video compression format, and a new compression format may be included if necessary.

The reproduced image may be composed of a hierarchical structure of a video layer 101, a caption layer 103 and a product layer 105. [

The subtitle layer 103 may be an upper layer of the image layer 101 and the product layer 105 may be an upper layer of the subtitle layer 103. [

Since the product layer 105 can be set for each frame of an image, the related information set for each frame of the image can be different.

The step of stopping the image (S103) is a step of stopping the image being reproduced when a specific event occurs.

The specific event may include a case where the user clicks the image or clicks the pause button of the image. Alternatively, the specific event may be stopped when a predetermined predetermined portion of the image frame being reproduced is clicked.

For example, when the predetermined specific portion is set in the hat portion of the person appearing in the reproduced image, the image may be stopped when the user clicks the hat.

The step of exposing the related information (S105) is a step of exposing related information including at least one of a plurality of product categories, which is set in a frame of a still image when the image is stopped.

Related information may be set for each frame of the image, and related information set in the stopped image frame may be exposed in step S105 of exposing the related information.

The related information may include at least one of a plurality of product categories including product information.

The product category includes product information included in the still image, and a plurality of product categories included in the related information can be selected by the image producer.

For example, the related information exposed at the first viewpoint may include a bag, a cosmetic, and a shoe category, and the related information exposed at the second viewpoint may include a hat, a cosmetic, and a glasses category.

Since the product category indicates the category including the product information included in the frame of the still image, different product categories may be included for each related information of each image frame.

The step of providing the product information (S107) is a step of providing the product information stored in the product category selected by the user among the product categories included in the exposed related information.

When there are a plurality of products belonging to the same product category, the product category may include subcategories to distinguish each product.

The product category may correspond to a large category, and the sub categories may correspond to a sub category and a small category.

For example, when the product to be provided is a hand cream and toner, the product category may be cosmetic, and the cosmetic category may include the hand and face subcategories. The hand subcategory may store the hand cream, and the face subcategory may store the toner.

When the product information is stored in the product category selected by the user, since the selected product category does not include the subcategory, the product information stored in the selected product category can be provided.

Conversely, when a sub-category is stored in the product category selected by the user, the sub-categories included in the selected category can be exposed, and the product information included in the sub-category selected by the user among the exposed sub-categories can be provided .

Since the product categories can be set differently for each frame of the image, the user has an advantage that information on the product included in the image being watched can be accurately provided.

Further, the user can confirm the offered product information and store the product provided with the product information.

Step S107 of providing the product information may include exposing the product purchase page together with the product information so that the user can purchase the product provided with the product information.

The user can confirm the product information by selecting the product category from the related information exposed when the image is stopped, and can directly purchase the product.

The step of reproducing the portion after the stopping point (S109) is a step of reproducing the portion after the stopped point of the image when the exposure of the related information is ended.

For example, if the image is stopped at the first time point, the first product is stored, and the exposure of the related information ends, the portion after the first point of time of the image can be reproduced.

Thereafter, when the user stops the image at the second time point and then stores the second product information, both the first product and the second product information are stored, and the user selects the first product and the second product You can purchase all the items.

That is, since the plurality of products stored by the user are stored as bundled products, the user can confirm the difference between the products through comparison of the stored bundled products, and can collect bundled products collectively through one settlement.

3 is a view illustrating an example of a method of providing goods information included in an image according to an embodiment of the present invention.

Referring to FIG. 3, when a user clicks an image on a reproduced image 201, the image is stopped and related information 205 may be exposed on the frame 203 of the still image.

Also, even if the user clicks the pause button on the reproduced image 201, the image is stopped, and the related information 205 can be exposed on the frame 203 of the still image.

The exposed related information 205 is related information 205 set in the frame 203 of the still image among the related information set in each frame of the image.

The related information 205 may include a plurality of product categories 207 and the product categories 207 may be set differently for each related information 205 set in the frame 203 of the still image.

Since the products exposed for each frame of the reproduced image 201 may be different, the related information 205 including the product categories 207 may be set differently for each frame of the image.

For example, as shown in FIG. 3, the product category 207 can be set as a restaurant, a cosmetics, a beauty, a watch bag, a shoe, or the like. Also, although not shown in the drawings, tourist goods may also be set in the merchandise category 207.

If the cosmetic category 209 of the exposed product categories 207 is selected, the product information 211 stored in the cosmetic category 209 may be provided.

For example, if the cosmetics category 209 includes subcategories, the subcategories included in the cosmetics category 209 may be exposed when the cosmetics category 209 is selected.

When the end button 213 or the cancel button 215 is clicked, the exposure of the related information 205 may be terminated.

When the exposure of the related information 205 is terminated, a portion of the still image after the frame 203 can be automatically reproduced.

FIG. 4 is a flowchart briefly showing a flow until a user receives a product, in a product information providing method included in an image according to an embodiment of the present invention.

Referring to FIG. 4, the method for providing merchandise information included in an image according to an embodiment of the present invention may include step S301 of generating order information and step S303 of ordering information.

Items to be stored by the user during image reproduction can be stored through the orderer information generated in the step S301 of generating the orderer information.

In addition, in the case of a member who has already become a member, information such as a contact, a delivery address, a card number, and the like can be stored, and products can be easily purchased in the order step S303 based on the stored information.

The user can place an order for each individual item on the purchase page of the goods exposed in the order step S303, or can collectively order a plurality of items stored during image playback.

Steps, processes, logic blocks, means, steps, or combinations thereof, in connection with the embodiments described herein may be implemented as electronic hardware (digital designs designed by coding or the like), software Or a combination thereof). Hardware, and / or software may vary depending on design constraints imposed on the user terminal. In addition, the functions described herein may be implemented by hardware, software, firmware, or a combination thereof. When executed by software, the function may be stored on or transmitted via a computer-readable storage medium as one or more instructions or code. Computer-readable storage media generally refers to any available media that can be accessed by a computer.

Although the description herein has been made in some illustrative aspects, various modifications and variations can be made from the categories defined by the following claims, and the technical scope of the invention is defined in the following claims It should be decided by.

101: image layer 205: related information
103: Subtitle Layer 207: Product Categories
105: Product Layer 209: Cosmetics Category
107: image 211: product information
201: Video to be played 213: End button
203: Frame of still image 215: Cancel button

Claims (13)

Reproducing an image;
Stopping the image when a specific event occurs;
When the image is stopped, exposing related information including at least one of a plurality of product categories; And
And providing product information stored in the selected product category in the exposed related information.
A method of providing product information included in an image. The method according to claim 1,
Wherein the step of stopping the image comprises:
Stopping the image when the image or the stop button of the image is clicked,
A method of providing product information included in an image. The method according to claim 1,
The step of exposing the relevant information comprises:
And exposing related information set in a frame of the still image from the related information set for each frame of the image,
A method of providing product information included in an image. The method of claim 3,
The step of exposing the relevant information comprises:
And exposing product categories included in the exposed related information among the plurality of product categories.
A method of providing product information included in an image. The method according to claim 1,
The step of exposing the relevant information comprises:
And exposing subcategories included in the selected product category, among the product categories included in the exposed related information,
A method of providing product information included in an image. 6. The method of claim 5,
Wherein the step of providing the product information comprises:
If there are no subcategories included in the selected product category,
And providing product information stored in the selected product category.
A method of providing product information included in an image. 6. The method of claim 5,
Wherein the step of providing the product information comprises:
If there are subcategories included in the selected product category,
And providing product information stored in a selected sub-category of the exposed sub-categories.
A method of providing product information included in an image. The method according to claim 1,
Wherein the step of providing the product information comprises:
And exposing a purchase page of the goods for which the goods information is provided,
A method of providing product information included in an image. The method according to claim 1,
After providing the goods information,
And reproducing the portion of the video after the stop of the video when the exposure of the related information is terminated.
A method of providing product information included in an image. The method according to claim 1,
Wherein the image includes:
An image layer including original image data of the reproduced image; And
And a hierarchical structure including a product layer that is an upper layer of the image layer,
A method of providing product information included in an image. 11. The method of claim 10,
Wherein the image includes:
And caption data to be displayed on the reproduced video,
And a subtitle layer which is an upper layer of the image layer and is a lower layer of the goods layer,
A method of providing product information included in an image. 12. The method of claim 11,
The merchandise layer
And a setting unit for setting, for each frame of the original image data,
A method of providing product information included in an image. A computer-readable recording medium having recorded thereon a program for providing a product information included in an image for executing the method according to any one of claims 1 to 12 using a computer.

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