KR20190023510A - Tv applciation user interface method for a remotecontroller special price item - Google Patents

Abstract

The present invention relates to a user interface method for a remote controller-special price item in a TV application that allows T-commerce viewers to instantly order an item registered in a TV application at the lowest price through pressing the remote controller within a limited time. To this end, the user interface method includes the following steps: selecting an item in a product list sold through a TV application by means of an electronic device of a TV application management server; matching a predetermined time element and a lowest price element and registering the item as a remote controller-special price item; displaying a remote controller-special price indicator in a list on the TV application of a data broadcasting operator channel; if a viewer (TV set-top box) enters the data broadcasting operator channel within a determined time by the time element, displaying the remote controller-special price indicator on a TV screen; and if the remote controller-special price indicator is selected by a remote controller, performing a remote controller order process at a price determined as the lowest element.

Description

Technical Field [0001] The present invention relates to a user interface method for providing a remote control special product in a TV application,

TECHNICAL FIELD The present invention relates to TV shopping, and more particularly, to a technique related to data broadcast te-commerce.

Data broadcasting TiCommerce sells products through TV. Unlike the home-shopping service, which sells products through real-time broadcasting, the products are generally sold on VOD broadcasting. Since it is not a real-time broadcast, there is an advantage that a more product list can be presented to a viewer through a TV application. The viewer can view and browse the commodity list as if it is an Internet shopping, and purchase commodities while selectively watching various commodity broadcasts. However, compared to VOD image contents broadcasted in real time through a channel, many viewers do not want to actively search contents on the list. The viewers in front of the TV usually purchase the images of the images that are broadcast through the channel. Therefore, there is a problem in that the products in the list of the TV applications have relatively few orders.

To solve this problem, TiCommerce operators have made various efforts. In particular, the applicant of the present invention, to which the inventor belongs, has conducted research and development activities to collect and analyze big data and provide a viewer-tailored commerce service, and on the other hand, In order to develop. And the efforts of such R & D activities are properly implemented in the business and are being serviced by today's k shopping ^TM . Related patents are Korean Patent Publication Nos. 10-1475449 and 10-1539182.

As part of such efforts, overall sales of TiCommerce have been increasing in recent years, but the average daily order quantity for products that are on the non-broadcast list has not increased significantly. Only the increase in sales by real-time broadcasts and the increase in the quantity of goods on the list have concealed the stagnation of the daily average order quantity of products sold through TV applications.

The inventor of the present invention has accomplished the present invention based on all efforts and efforts to solve such a problem.

It is an object of the present invention to propose a new user interface methodology for dramatically increasing the order of goods contained in a TV application list through a TV application. This object of the present invention is predicated on the following three points:

- It should be about the specific product included in the TV application list.

- Must be a TV application user interface method that has not existed before.

- Irritability and reactivity should be implemented. For example, there must be a stimulus that can increase the average order volume by more than a few hundred percent, and the responsiveness of the user to order response to such stimuli should be very familiar and user friendly. The stimulus of the present invention can be implemented with a limited time factor for a particular product and a lowest price factor associated therewith. Reactivity can be implemented in such a way that the user can respond instantly to the remote control in accordance with TV characteristics. For example, if it is named as " remote-only one-day special price ", the object and configuration of the present invention may be intuitively understood.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

In order to achieve the above object, a first aspect of the present invention is a user interface method for providing a remote control special product in a TV application,

The electronic device of the TV application management server selects commodity items from the commodity list to be sold through the TV application and matches the preset time elements and the lowest commodity to register them as the remote control commodities,

The remote control special indicator is displayed on the list of the TV applications of the data broadcasting provider channel, and when the TV set-top box enters the data broadcasting provider channel within the time set by the time element, the remote controller special indicator is displayed on the TV screen , When the remote controller interlocked with the TV set-top box selects the remote controller special indicator, the remote controller enters the step of executing the remote controller order process at the price set as the lowest price element,

And controls the TV application screen such that the remote control special indicator is not displayed even if the TV set-top box of the viewer enters the channel of the data broadcasting provider when the time determined by the time factor ends.

In a second aspect of the present invention, an electronic device of a TV application management server selects commodity items from a list of commodities sold through a TV application, matches preset time elements and lowest cost elements and registers them as a remote control special commodity ,

When the TV set-top box enters the data broadcasting provider channel within the time set by the time element, the TV set-top box is set to the data broadcasting service provider channel Wherein the TV application is displayed on the TV screen after staying for a predetermined residence time or longer and the remote control special indicator is displayed on the TV screen at the time the TV application is displayed, When the special price indicator is selected, the remote control order process is executed at the price set as the lowest price factor,

And controls the TV application screen such that the remote control special indicator is not displayed even if the TV set-top box of the viewer enters the channel of the data broadcasting provider when the time determined by the time factor ends.

A third aspect of the present invention is a user interface method for providing a remote control special product in a TV application, wherein the electronic device of the TV application management server selects a product item from a list of products sold through a TV application, After matching the elements and registering them as special products on the remote control,

Setting a remote control special indicator to be displayed on a list of TV applications of a data broadcasting provider channel and sending a predetermined home shopping broadcasting image by a broadcasting program when the TV set top box enters the data broadcasting provider channel, Wherein when the time entered into the channel is within a time defined by the time factor, a remote control special event matching with the remote control special indicator is simultaneously displayed in a specific area of the TV screen during the home shopping broadcast, When the remote controller selects the remote controller special event, the remote controller enters the step of executing the remote control order process at a price set as the lowest price element. When the time set by the time element ends, the viewer's TV set- On the channels of broadcasters When characterized by controlling so that the transmission through the remote sale events are not displayed and the predetermined home shopping broadcast video channel mouth.

According to the present invention, the present invention can achieve a remarkably large order effect on a product sold through listing of TV applications, rather than a product sold through real-time or VOD broadcasting. Viewers can easily be stimulated and accustomed to respond to explosive sales growth in the T-commerce market.

On the other hand, even if the effects are not explicitly mentioned here, the effect described in the following specification, which is expected by the technical features of the present invention, and its potential effects are treated as described in the specification of the present invention.

1 is a diagram schematically showing an overall system configuration example of the present invention.
2 is a diagram conceptually showing a method of setting and registering a remote control special product among merchandise items of a TV application in a server of a data broadcasting company.
3 is a diagram illustrating a TV application screen configuration scenario according to a preferred embodiment of the present invention.
4 is a diagram illustrating a TV application screen configuration scenario according to another preferred embodiment of the present invention.
5 is a diagram illustrating a TV application screen configuration scenario according to another preferred embodiment of the present invention.
6 is a diagram schematically showing the entire process of the user interface method of the present invention.
It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

In this specification, the term " item item " refers to a product that can be selected as an object of the method described in the claims of the present invention among the products presented through a TV application, not a VOD image product that is broadcasted in real time.

The term " time element " as used herein means a limited time element in which a predetermined item of merchandise is presented by the method described in the claims of the present invention. Preferably within 24 hours.

In this specification, the term " lowest price " refers to the price of the selected merchandise item, which is a price element determined and presented according to the method of the present invention, and includes an element determined by a price lower than the price of the merchandise item before the selection it means.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

Fig. 1 shows a system configuration example according to a preferred embodiment of the present invention. In the system of the present invention, the three network elements are electronically related to each other. TV element, and viewer element, respectively. The broadcasting provider element is a te-commerce server-side element that provides a commodity item sold through a TV application, including a configuration for transmitting a shopping video through a data broadcasting provider channel. The TV element communicating (wired or wireless) with this server-side element is the TV-related electronic configuration (TV + set-top box) in the viewer's area. The viewer element is a remote controller for displaying the intention of the viewer who watches the image transmitted through the TV and transmitting it to the TV element. In the system of the present invention, new roles and functions are assigned to a server, a TV, and a remote controller, respectively.

The TV application management server 50 is a server of a company that operates and manages the T-commerce data broadcasting channel. The TV application management server 50 includes a plurality of hardware / software devices. The hardware device includes one or more processor units, an electronic device including one or more memories, an image processing device, and the like. The software device transmits a home shopping broadcast image, which is prepared in advance on a viewer's TV screen through a channel Data management, data management, data processing, data transmission / reception, and the like related to the configuration for providing the product contents.

In particular, the TV application management 100 manages data displayed through the TV application of the set-top box 10 and transmits the application data including the TV schedule table to the set-top box 10.

The TV application management server 50 of the present invention holds and manages a plurality of databases. The database 51 records information about the items of merchandise that are included in the list of TV applications and are provided to viewers. The database 53 records and stores personal information on viewers using the channel. Such information includes set-top box ID, address, name, payment card information, and purchase history information. In the present invention, the remote controller special price generator 70 can generate and store a remote controller special price product by extracting a specific commodity item from the data recorded in the database 51 and setting and matching the time factor and the lowest price element, The data on the special price is recorded and stored in the database 52.

Although not shown in the figure, the T-commerce data broadcasting provider server of the present invention additionally has a plurality of databases. Such a database may include, for example, a database relating to a shopping broadcast image, a database relating to billing, a database relating to log management, a database relating to a schedule, and the like.

The TV 20 is connected to the set-top box 10 and communicates with the TV application management 100. The set-top box 10 may be externally connected to the TV 20 by a device having a separate housing. The set-top box 10 may also be embedded in the TV 20 in another embodiment. The TV application is installed in the set-top box 10. A TV program schedule, a shopping broadcast image, and other TV application data are displayed on the screen by a TV application executed when a viewer accesses the TV application management server 50 through a TV channel. In particular, the present invention features a configuration of a TV application user interface 101 displayed on a TV 20 screen.

In this specification, the viewer acts essentially through the remote control 1. The specific button 2 of the remote control 1 will be pressed at the time when it is specially determined by the present invention and the basic problem of the present invention is executed as the signal is transmitted to the settop box 10.

2 schematically and conceptually shows a method of generating a remote control special price product according to a preferred embodiment of the present invention. As described above, the creation and registration of the remote control special price product is performed in the data broadcasting company server.

The electronic device 59 of the TV application management server extracts merchandise items from the database 51. Since the product information recorded in the database 51 is recorded and managed in the product data table 51a, the specific product item data 51b is extracted from the product data table 51a. The electronic device 59 generates a remote controller special price product by additionally matching the time factor and the lowest price element to the extracted item item data 51b by using the remote controller special price product generator and registers it in the database 52. [ The remote control special price product stored in the database 52 is recorded and managed in the table 52a. Then, the electronic device 59 registers the remote control special item with the TV channel system 1000 by designating the position on the TV application UI. This TV channel system 1000 can be understood as a system of the aforementioned T-commerce server side element.

FIG. 3 shows a scenario for constructing a TV application screen 101 in which a user interface method according to a preferred embodiment of the present invention is implemented. The TV application screen 101 includes a shopping broadcast area 110, a TV application list 120, and other UI elements 131, 132, and 133 in which a shopping image is reproduced.

The shopping broadcast area 110 reproduces the VOD image prepared in advance when the set-top box enters the data broadcasting provider channel in the form of broadcasting.

The TV application list 120 displays one or more TV content with an indicator that is a UI element. Illustratively, area 121 represents an indicator of web drama TV content. When the user selects this area 121 with the remote controller, the corresponding TV content is displayed as a large screen instead of the shopping program. The regions 125 and 127 are regions for showing the t-commerce product which is registered in advance as an example. When the user selects each of the regions 125 and 127 using the remote controller, the detailed information of the corresponding t- Instead, it is displayed as a large screen.

The most important user interface configuration of the present invention is that the remote control special indicator 123 is included in the TV application list 120 and is displayed on the screen. In the illustrated scenario, there is an additional image that instructs the user to click here with the text "Remote Control One Day Special" and the remote control.

When the user clicks the remote controller special price indicator 123 with the remote controller, the reproduction of the shopping broadcast is stopped. For example, as shown in the TV application screen 102 of Fig. 4, the remote controller special price indicator 123 The detailed information screen 170 can be displayed on the TV screen.

In the remote control special price detailed information screen 170 of Fig. 4, a preset time element 171 and a preset lowest value element 173 are displayed on the TV screen. The time factor 171 may be set to 24 hours, such as 10:00 to 9/1 (Friday), < 8/31 (Thursday). Since it is necessary to stimulate viewers and encourage purchasing, it limits the time available for the lowest order. Considering the characteristic that the time for enjoying the contents is limited and the characteristic of the medium such as TV that the broadcast program is organized on a day-by-day basis, the irritancy of the time factor is preferably set within 24 hours.

The irritancy of the lowest cost element 173 necessarily matches the irritancy of the time factor. In the city example, it is indicated as < 50%, 10,900 won / 5,500 won >. The consumer price of the commodity item is 10,900 won, but the service of the present invention directly conveys the meaning of 50% discount to 5,500 won to be sold only within a limited time period.

An &quot; immediate order &quot; button 175 is formed on the screen 170 in response to the remote control. The viewer enters the screen for executing the remote control order process by using the input key (preferably the direction movement input key and the confirmation input key of the remote controller) provided on the remote controller and clicking the &quot; immediate order &quot; button. Preferably, a simple payment process is performed by ordering and paying by only a remote control, not by an order via a telephone such as an automatic order telephone or a consultation telephone. Simply enter information or select and order by remote control. Preferably, the payment processing is performed using credit card information or the like registered in advance.

The method of the present invention is not specifically related to the reproduction of a shopping broadcast image, since it intends a process of quickly ordering at the lowest price by pressing <directly order> on the screen of FIG. Therefore, preferably, the product name and the image are briefly displayed in the product information area 176. [ On the other hand, the TV application list 120a may be configured in the same manner as the screen of the previous stage or may be configured differently.

The overall configuration of the user interface method of the present invention will be described once more with reference to the above screen scenarios of Figs. 3 and 4. In this regard, Fig. 6 illustrates the entire process of Embodiment 1 of the present invention.

First, the electronic device of the TV application management server selects an item of merchandise from the list of merchandise to be sold through the TV application (S100). Then, the predetermined time element and the lowest price element are matched and set and registered as a special price product of the remote control (S110). In step S120, the remote controller special price indicator is set and registered in order to inform the user through the user interface that the remote controller special product is being sold through the TV application. In this way, the design of the remote control special indicator and the display position on the TV application UI are determined (see, for example, FIG. 3).

In steps S100 to S120, the data broadcasting commercial channel provider is configured. Now, let us consider a process performed on the viewer side.

The viewer will select the channel after turning on the TV. At this time, communication between the set-top box and the server is established. The set-top box enters the data broadcasting provider channel (S130). The method of the present invention is not carried out unless the entry time of the set-top box corresponds to the time factor set in the step S110. If the entry time of the set-top box is within the time determined by the time factor in step S110, the remote control special indicator determined in step S120 is displayed on the TV application in step S140.

If the viewer wants to order the special price of the remote control, the viewer can select the indicator with the remote control. That is, the remote controller selects the remote controller special indicator (S150). Then, the process enters a step of executing the remote control order process at a price set as the lowest cost factor (S160). The viewer selects one of the various simple payment methods, places an order, and makes a payment.

On the other hand, when the time determined by the time factor ends, the TV application screen is controlled so that the remote controller special indicator is not displayed even if the TV set-top box of the viewer enters the channel of the data broadcasting provider.

The second embodiment of the present invention modifies the above-described first embodiment as follows. When the set-top box enters the data broadcasting provider channel that provides a bargaining service by displaying the remote control special indicator in the TV application in step S130, the application screen as shown in FIG. 3 is not immediately provided and the time when the set- And displays the TV application screen on the TV screen when the time stays longer than the predetermined residence time T0, and executes step S140.

The third embodiment of the present invention modifies the above first and / or second embodiments as shown in the screen scenario shown in Fig. In this embodiment, the display of the TV application lists 120 and 120a of Figs. 3 and 4 is not essential. Therefore, as shown in Fig. 5, the remote controller special indicator 123 does not appear on the TV screen 103. [ The shopping broadcast area 150 for reproducing the shopping video is composed of almost full screen. For example, when the TV set-top box enters the corresponding data broadcasting provider channel, the home shopping broadcasting image predetermined by the broadcasting program is sent to the shopping broadcasting area 150 for shopping. If the time at which the set-top box enters the channel is within the time specified by the time factor described above, a remote control special event 157 matching a remote control special indicator is displayed on a specific area (upper left in the example) of the TV screen during the home shopping broadcast To be displayed simultaneously. When the remote control associated with the TV set-top box selects the remote control special event, for example, the TV application screen shown in FIG. 4 is displayed and the remote control order process described above can be executed.

For reference, a user interface method for providing a remote control special product in a TV application according to an exemplary embodiment of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, magneto-optical media such as floptical disks, A hard disk drive, a flash memory, and the like. Examples of program instructions include high-level language code that can be executed by a computer using an interpreter, as well as machine accords such as those produced by a compiler. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa

The scope of protection of the present invention is not limited to the description and the expression of the embodiments explicitly described in the foregoing. It is again to be understood that the present invention is not limited by the modifications or substitutions that are obvious to those skilled in the art.

Claims (3)

The electronic device of the TV application management server selects commodity items from the commodity list to be sold through the TV application and matches the preset time elements and the lowest commodity to register them as the remote control commodities,
The remote control special indicator is displayed on the list of the TV applications of the data broadcasting provider channel, and when the TV set-top box enters the data broadcasting provider channel within the time set by the time element, the remote controller special indicator is displayed on the TV screen , When the remote controller interlocked with the TV set-top box selects the remote controller special indicator, the remote controller enters the step of executing the remote controller order process at the price set as the lowest price element,
Wherein the control unit controls the TV application screen so that the remote control special indicator is not displayed even if the TV set-top box of the viewer enters the channel of the data broadcasting provider when the time determined by the time factor expires. A user interface method for providing. The electronic device of the TV application management server selects commodity items from the commodity list to be sold through the TV application and matches the preset time elements and the lowest commodity to register them as the remote control commodities,
When the TV set-top box enters the data broadcasting provider channel within the time set by the time element, the TV set-top box is set to the data broadcasting service provider channel Wherein the TV application is displayed on the TV screen after staying for a predetermined residence time or longer and the remote control special indicator is displayed on the TV screen at the time the TV application is displayed, When the special price indicator is selected, the remote control order process is executed at the price set as the lowest price factor,
Wherein the control unit controls the TV application screen so that the remote control special indicator is not displayed even if the TV set-top box of the viewer enters the channel of the data broadcasting provider when the time determined by the time factor expires. A user interface method for providing. The electronic device of the TV application management server selects commodity items from the commodity list to be sold through the TV application and matches the preset time elements and the lowest commodity to register them as the remote control commodities,
Setting a remote control special indicator to be displayed on a list of TV applications of a data broadcasting provider channel and sending a predetermined home shopping broadcasting image by a broadcasting program when the TV set top box enters the data broadcasting provider channel, Wherein when the time entered into the channel is within a time defined by the time factor, a remote control special event matching with the remote control special indicator is simultaneously displayed in a specific area of the TV screen during the home shopping broadcast, When the remote controller selects the remote controller special event, the remote controller enters the step of executing the remote control order process at a price set as the lowest price element. When the time set by the time element ends, the viewer's TV set- On the channels of broadcasters When the remote control special event is a user interface method for a remote control provided by the affordable, TV applications for controlling such that transmission through the display is not the predetermined home shopping broadcast video channel mouth.

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