KR20190022421A - Method for providing publicity right transaction based on multichannel network - Google Patents

Abstract

The present invention relates to a method for providing a publicity brokerage service based on a multi-channel network. The method for providing a publicity brokerage service based on a multi-channel network (MCN) includes the steps of: registering content produced by a terminal of a single content creator connected to the MCN; transmitting the registered content to the content provider terminal with publicity rights of the registered content; transmitting the profit distribution rate set based on one or more of the completeness, quality, expertise, and popularity of the registered content to the content provider terminal to the terminal of the single content creator; providing the registered content to a content platform server when the profit distribution rate is approved by the content provider terminal and the creator terminal of the single content; and publishing the content registered by the content platform server and distributing the profit generated for the terminal of the single content creator based on the profit distribution rate. If the content produced in the terminal of a single content creator is not the content produced by the terminal of the single content creator registered in advance, the terminal of the single creator can negotiate the publicity rights with the content provider.

Description

[0001] METHOD FOR PROVIDING PUBLICITY RIGHT TRANSACTION BASED ON MULTICHANNEL NETWORK [0002]

The present invention relates to a method for providing a publicity brokerage service, and more particularly, to a method for creating a platform that allows a consumer, an owner, and a producer to coexist in a virtuous cycle structure of product type content and information content.

Recently, entertainers and artists have been faced with the conflicting needs of fans' rights and the legitimacy of the rights of the entertainers and artists (The Right of Publicity) And the academic community should admit that, the legislature and judicial precedents are consistent with the negative stance.

At this time, the method of protecting the right of publicity is a method of extracting pirated goods. In this regard, Korean Patent Laid-Open Publication No. 2004-0101783 (published on Dec. 2003, 2004) discloses a method of using a communication network such as the Internet to control the intellectual property rights, copyright holders, Discloses a royalty settlement management system that includes a pirate product detection function that violates the rights of a manufacturer to manufacture and distribute licensed products.

However, there is still no way to stop the distribution channel due to the growing production and reproduction of contents by fans. Therefore, the quality is low in terms of not being official contents and goods, Considering that only a subject in a legally contracted relationship exists only with a planner, diversification of goods is not performed, and there is still a demand for contents, other goods or products, Illegal supply is caused due to such a problem. However, a method for preventing this is not disclosed.

An embodiment of the present invention allows content providers to upload content and reward points or revenues, and use points to re-use content purchases from consumers who are both content producers and consumers, Content producers can use high-quality content to promote their content. They can also promote their favorite celebrities with their content, provide opportunities for win-win partnerships with celebrities, and meet the needs of illegal It is possible to provide a method of providing contents and goods-based publicity rights brokerage service that can eliminate the possibility of a distribution route. It should be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may exist.

As a technical means for achieving the above technical object, an embodiment of the present invention is characterized by including: receiving a registration event for registering a content, which is a work authored by a content producer, from at least one content producer terminal; A step of transmitting the content producer data of the content producer and the produced content to the content provider terminal having the right to use the Publicity Right and transmitting a predetermined profit sharing rate to the content provider terminal and at least one content Transmitting the content to at least one content platform server when the approval event for the preset revenue sharing rate is received; and transmitting the content to at least one content platform server when the content provider terminal and the content producer And distributing the revenue according to a predetermined revenue sharing ratio to the terminal.

Here, the content producer terminal can receive the profit at a point or cash to purchase goods from at least one seller terminal.

The method of claim 1, further comprising: distributing revenue to the content provider terminal and the content producer terminal according to the predetermined revenue sharing rate, when the revenue for the content occurs, Receiving a permission for permission to use the publicity right for the goods; Transmitting the permission request to the content provider terminal and receiving permission data for the right of use of the publicity right from the content provider terminal; Receiving merchandise production data based on the permission data from the at least one seller terminal; Transmitting the GOODs production data to the content provider terminal; And transmitting the approval data to the at least one seller terminal when the approval data is received from the content provider terminal.

In addition, the step of distributing revenue to the content provider terminal and the content producer terminal according to the predetermined profit sharing ratio, when revenue is generated for the content, includes the steps of: And paying the proceeds to the at least one content producer terminal, the rewards being the remainder of the fee excluding the fee.

The publicity rights brokerage service providing server may collect the uploaded content from the subject of the publicity right and upload it to at least one content platform server or a web page, an app page, or an application provided by the publicity rights brokerage service providing server, And a content producer that uploads content to the web page, an app page, or an application, and uploads the content collected by the at least one content platform server when collecting content related to a subject of the publicity rights crawled on the at least one content platform server And if the information on the extracted content producer does not match the information on the at least one content producer terminal, the extracted producer information can be transmitted to the content provider terminal.

In addition, when the profit for the content occurs, after distributing the revenue according to the predetermined profit sharing ratio to the content provider terminal and the content producer terminal, the base image of the subject of the publicity right is mapped to the identifier of the subject Tagging and storing the name of the subject; Collecting, through a web crawling, a name of the basic image or a keyword whose similarity with the basic image of the subject exceeds a preset degree of similarity; Extracting information of a seller who sells the collected goods; And transmitting the extracted information of the seller to the contents provider terminal if the information of the extracted seller does not match the information of at least one seller terminal previously registered.

Also, the content includes a work authored with respect to the subject of the publicity right of the content producer, and a path through which the content is circulated is linked to the at least one content platform server, the content provider terminal, and the content provider terminal A distribution server, and the content may be uploaded in at least one language.

According to any one of the above-mentioned objects of the present invention, content is uploaded from a content producer, points or revenues are distributed as compensation for the content, and the point is used again for purchasing goods from fans who are content producers , Content providers can use specialized content and high-quality content for publicity, and content producers can promote their favorite celebrities with their contents, provide opportunities for win-win partnerships with celebrities, ) Can eliminate the possibility of illegal distribution channels.

FIG. 1 is a block diagram for explaining a contents and merchandise based publicity rights mediating service providing system according to an embodiment of the present invention.
FIG. 2 is a configuration diagram for explaining a publicity authority mediation service providing server shown in FIG. 1. FIG.
3 to 8 are diagrams for explaining an embodiment in which the public authority brokerage service is implemented.
FIG. 9 is a flowchart illustrating a method of providing content and a rights-based publicity rights mediating service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "including" an element, it is to be understood that the element may include other elements as well as other elements, And does not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

The terms "about "," substantially ", etc. used to the extent that they are used throughout the specification are used in their numerical value or in close proximity to their numerical values when the manufacturing and material tolerances inherent in the stated meanings are presented, Accurate or absolute numbers are used to help prevent unauthorized exploitation by unauthorized intruders of the referenced disclosure. The word " step (or step) "or" step "does not mean" step for. &Quot;

In this specification, the term " part " includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be implemented using two or more hardware, or two or more units may be implemented by one hardware.

In this specification, some of the operations or functions described as being performed by a terminal, a device, or a device may be performed instead in a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed in a terminal, device or device connected to the server.

In this specification, some of the operations or functions described in the mapping or matching with the terminal are mapping or matching the unique number of the terminal, which is the identification data of the terminal, or the identification information of the individual . ≪ / RTI >

In this specification, at least one meaning may be interpreted as singular or plural, and when using at least one term, it may be deleted in duplicate below, Can be interpreted.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram for explaining a contents and merchandise based publicity rights mediating service providing system according to an embodiment of the present invention. 1, the content and merchants-based publicity rights brokerage service providing system 1 includes a content producer terminal 100, a publicity rights brokerage service providing server 300, a content provider terminal 400, a content consumer terminal 500, At least one content platform server (600), and a seller terminal (700). However, since the contents and merchandise based publicity rights brokerage service providing system 1 of FIG. 1 is only one embodiment of the present invention, the present invention is not limited to FIG.

At this time, the respective components of FIG. 1 are generally connected through a network 200. For example, as shown in FIG. 1, the content producer terminal 100 may be connected to the publicity authority brokerage service providing server 300 through the network 200. The contents producer terminal 100 may also be connected to the publicity rights brokerage service providing server 300 via the network 200 or directly to the contents provider terminal 400 and the contents consumer terminal 500 and the at least one content platform server 600 ). The publicity rights intermediation service providing server 300 can be connected to the content producer terminal 100 through the network 200 and can transmit the content provider terminal 400, And may be connected to one content platform server 600. Also, the content provider terminal 400 may be connected to the publicity authority brokerage service providing server 300 through the network 200. The content provider terminal 400 may be connected to the content consumer terminal 500 through the publicity rights brokerage service providing server 300 and the network 200. [ At this time, the content consumer terminal 500 may be connected to the publicity authority brokerage service providing server 300 through the network 200. The content consumer terminal 500 may be connected to the content producer terminal 100 via the publicity rights brokerage service providing server 300 via the network 200 or directly. At least one content platform server 600 may be connected to the publicity authority brokerage service providing server 300 through the network 200 and may be connected to the content consumer terminal 500 via the publicity rights brokerage service providing server 300 Can be connected.

Here, the network 200 refers to a connection structure capable of exchanging information between nodes such as a plurality of terminals and servers. One example of such a network 200 is a 3rd Generation Partnership Project (3GPP) network, A 5th Generation Partnership Project (5GPP) network, a World Interoperability for Microwave Access (WIMAX) network, an Internet, a LAN (Local Area Network), a Wireless LAN (Local Area Network) But are not limited to, a wide area network (PAN), a personal area network (PAN), a Bluetooth network, a satellite broadcast network, an analog broadcast network, and a digital multimedia broadcasting network. A content provider terminal 400, a content consumer terminal 500 and at least one content platform server 600 and a seller terminal 700 shown in FIG. 1, a publicity authority intermediation service providing server 300, Are not limited to those shown in Fig.

The method of providing a publicity rights mediation service according to an embodiment of the present invention is a method of providing a publicity rights mediation service according to an embodiment of the present invention, in which a problem of distribution of revenue arising due to a difference in the subject of copyright and publicity rights and a problem of unification of the right to use publicity right and publicity right, By distributing distribution and distribution of proceeds through the route, it is constructed so as to protect both the value of the creator of the work including the subject of the rights of publicity and the economic value of the subject's attracting power of the subject. To this end, the method for providing the publicity rights brokerage service determines the distribution of imports of the content, which is the intangible value of the author, and unifies the circulation path of the contents, and gives points to the content of the author, ) By providing a platform to buy, the authors and property owners will provide ways to win the win.

A publicity authority mediation service according to an embodiment of the present invention having the above-described objects will be described below.

The content producer terminal 100 generates content that is a mental product of a creator utilizing a face of a person having rights (a subject of a publicity right, a portrait person), or utilizing a feature that can show his or her personality such as a portrait, a name, It may be the terminal of the producer. The content producer terminal 100 may be a terminal of the producer who has made the content producible and distributable. At this time, the content producer terminal 100 generates content by, for example, shooting a favorite star, taking a movie, editing it, drawing a star, writing a cartoon or a novel , A terminal of the author who is a broadcaster who talks about a star. In addition, the content producer terminal 100 may be a terminal that receives a point or a distribution of profit by sharing the content with the publicity authority brokerage service providing server 300. The content producer terminal 100 may be a terminal that receives the points through the publicity authority brokerage service providing server 300 and distributes the goods through the publicity brokerage service providing server 300. Also, the content producer terminal 100 may be a terminal of a producer who has been given a role to create a content of the person of rights. At this time, the role may be a role of a creator such as a PD, a writer, an editor, and the like, but is not limited thereto.

At this time, the content producer terminal 100 may be implemented as a computer capable of connecting to a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like on which a WEB browser is installed. The content producer terminal 100 may be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. [ The content producer terminal 100 is a wireless communication device that is guaranteed to be portable and mobility, for example, a navigation system, a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC) Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, CDMA (Code Division Multiple Access) -2000, W-CDMA (W- A handheld based wireless communication device such as a smart phone, a smartphone, a smartpad, a tablet PC, and the like.

The public authority brokerage service providing server 300 may be a server for providing a publicity brokerage service web page, an application page, a program, or an application. At this time, the publicity authority mediation service providing server 300 provides the profit distribution ratio or point according to the content when the event for registering the content is generated in the content producer terminal 100, Or may be a server for inducing the purchaser to purchase goods. In the case where the producer of the content producer terminal 100 is an influential and profitable producer, the publicity rights intermediation service providing server 300 may provide the platform rights brokerage service providing server 300 with a platform to proceed with negotiations and contracts on how to distribute the proceeds to the personal property owner Server. The publicity rights intermediation service providing server 300 may be a server that distributes revenue to the content provider terminal 400 and the content generating terminal 100 at a predetermined ratio and takes a fee when revenue is generated. Also, the publicity rights intermediation service providing server 300 uploads contents to at least one contents platform server 600 so that the contents can be distributed in various types of platforms and various languages, and distributes the contents to the distribution path (contents provider CP) Lt; / RTI > server. That is, the publicity authority mediation service providing server 300 periodically or real-time performs a web crawl, and when a copyrighted work is not generated by a seller or a content creator registered with a personality, the publicity authority mediation service providing server 300 uploads the rights to the list, It can be a server to have consultation about portrait rights. The publicity authority mediation service providing server 300 may be a server that stores contents collected from at least one content platform server 600 and makes the content authority provider terminal 100 available. In addition, the publicity rights intermediation service providing server 300 generates an application or a program by using contents of the subjectivity of the public authority, and outputs the second processed content using the content in the content consumer terminal 500, Can not be stored.

At this time, the public authority brokerage service providing server 300 may be implemented as a computer that can access a remote server or terminal through the network 200. Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like on which a WEB browser is installed.

The contents provider terminal 400 may be a contents service provider (CSP) terminal of a provider providing digitalized information. At this time, the content provider terminal 400 may be a terminal of a promoter. Here, the content provided by the content provider terminal 400 may be information or service available as digital content through the Internet or a network. The content provider terminal 400 may be a terminal that enables content to be distributed in at least one content platform server 600. [ Also, the content provider terminal 400 may be a terminal that selects a country in which the content will be distributed, and allows the content to be circulated and consumed in a content platform and a language of the selected country. And, the contents provider terminal 400 may be a terminal that pays the property owner the amount for use. Also, the content provider terminal 400 may be a terminal of a content provider who determines the profit ratio with the copyright holder and adjusts and negotiates the ratio.

At this time, the content provider terminal 400 may be implemented as a terminal capable of connecting to a remote server or a terminal through the network 200. The content provider terminal 400 is a wireless communication device that is guaranteed to be portable and mobility, for example, a navigation system, a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC) Personal Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, CDMA (Code Division Multiple Access) -2000, W-CDMA (W- A handheld based wireless communication device such as a smart phone, a smartphone, a smartpad, a tablet PC, and the like.

The content consumer terminal 500 may be a terminal that consumes content. The content consumer terminal 500 may be a terminal for generating a content. Since the content consumer terminal 500 is the same as the content producer terminal 100 when generating a content, a description thereof will be omitted. The content consumer terminal 500 may be a terminal of a consumer who consumes contents of another person or purchases a point as a point when performing a role of the content producer terminal 100. [

At least one content platform server 600 may be a platform for distributing content. For example, the platform may include portal sites such as Google, YouTube, Facebook, Twitter, blog, Wikitravel, media sites, social media, and the like, and is not limited to the above. At least one content platform server 600 may be a terminal that distributes the content and distributes the proceeds to the content provider terminal 400 when the revenue is generated.

At this time, at least one content platform server 600 may be implemented as a computer that can access a remote server or terminal through the network 200. [ Here, the computer may include, for example, a notebook, a desktop, a laptop, and the like on which a WEB browser is installed.

The seller terminal 700 may be a terminal of the seller who sells the article when obtaining permission for the article to be sold from the publicity authority brokerage service providing server 300. [ In addition, the seller terminal 700 may be a terminal for which the remaining amount excluding the commission is settled from the publicity authority brokerage service providing server 300. At this time, the seller terminal 700 can be implemented as a terminal capable of connecting to a remote server or terminal through the network 200. [ The seller terminal 700 is a wireless communication device with guaranteed portability and mobility, for example, as a navigation device, a PCS (Personal Communication System), a GSM (Global System for Mobile communications), a PDC (Personal Digital Cellular) Handyphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wibro (Wireless Broadband Internet) A handheld based wireless communication device such as a smartphone, a smartpad, a tablet PC, and the like.

FIG. 2 is a diagram for explaining a publicity authority mediation service providing server shown in FIG. 1, and FIGS. 3 to 8 are views for explaining an embodiment in which a publicity authority mediation service is implemented.

2, a publicity authority mediation service providing server 300 according to an exemplary embodiment of the present invention includes a receiving unit 310, a transmitting unit 320, an distributing unit 330, a publishing unit 340, 350, a goods management unit 360, and a rights management unit 370.

(Not shown) operating in conjunction with the publicity rights intermediation service providing server 300 or the publicity rights intermediation service providing server 300 according to an embodiment of the present invention may be provided to the content producer terminal 100 and the content provider terminal 400, The content provider terminal 400 and the content consumer terminal 500 transmit the publicity rights brokerage service application, the program, the application page, the web page, and the like to the content consumer terminal 500. [ You can install or open an intermediary service offering application, a program, an app page, a web page, and the like. Also, the service program may be driven by the content producer terminal 100, the content provider terminal 400, and the content consumer terminal 500 using a script executed in the web browser. Here, a web browser is a program that enables a WWW (World Wide Web) service, and is a program for receiving and displaying hypertext described in hypertext mark-up language (HTML), for example, Netscape (Netscape) An Explorer, chrome, and the like. Further, the application refers to an application on the terminal, for example, an app (app) running on a mobile terminal (smart phone).

At this time, the connection of the network 200 is performed by the content producer terminal 100, the publicity rights brokerage service providing server 300, the content provider terminal 400, the content consumer terminal 500 and at least one content platform server 600, It means that the seller terminal 700 creates a communication object at the communication contact for communication with the terminal connected to the network 200. [ The public authority brokerage service providing server 300 can exchange data with each other through a communication object.

The receiving unit 310 can receive a registration event for registering a content, which is a work authored by a content producer, from at least one content producer terminal 100. [ That is, the publicity rights brokerage service of the present invention starts from the legality and conflict of copyrights of publicity rights and copyrights, which arise as a result of different author and personality.

Here, the right of publicity is the exclusive right of a right holder to control a series of property values derived from personal factors such as an individual's name, portrait, signature, voice, etc., and the right of publicity is the right of individuals such as name, portrait, signature, The term "property rights" refers to the right to control a series of property values derived from a personal factor so that it can be controlled exclusively by the right holder and prevented from being used commercially without permission.

On the other hand, copyright is the right of the author who created the creation expressing human thought or emotion, and includes copyright, moral rights and neighboring rights. At this time, copyright is the right to reproduce creative works made of creative activities such as literature and arts. If the copyright is the creator's right, neighboring rights are the rights that non-creators can have, mainly the rights of those involved in the reproduction and distribution process of the copyrighted works in the form of cultural contents, It is the right to express the nostalgia of a person 's personal interests, and it is distinguished from author' s property rights, which consists of publicity rights, name disclosure rights, and the right to maintain identity.

At this time, the work is satisfactory if it expresses "thoughts or feelings" of "human". Therefore, it is possible to use photographs taken of stars and the like, novels written by fans using stars, And the like can be regarded as a work that expresses "thoughts or feelings" of "fans", and accordingly, the subjects of the rights of publicity and the subject of the works may be changed.

In other words, there are often cases where conflicts arise even though the rights of plural moral rights and neighboring rights are changed due to the existence of the legislation. In addition, there is a case where the creativity of the fan (copyright holder) When a "work" is born, disputes and conflicts can not but be heightened because the basis of judgment is too weak to resolve the rights relationship.

For example, the difference between publicity rights and copyright is easily understood by taking photographs as an example. In the photo of the star, the copyright is taken by the person who took it, and the star who has the portrait and publicity rights has it. At this time, copyright protects the expression of the creator 's personality, but the rights of publicity protects the economic value of star' s customer attraction.

 Therefore, despite the fact that the contents are easily spread nowadays, the legislation on how to protect the economic value of the rights of publicity and the creative value of the copyright is not accurate, and the main case after 2015 is the publicity rights The publicity rights brokerage service according to an embodiment of the present invention can prevent waste of time and money due to a change in the subject and author of a publicity right and can promote mutual prosperity between the copyright holder and the moral rights holder .

In the specification of the present invention, the subject, personality owner, and portrait owner of the right of publicity shall be defined as terms referring to the same subject. Of course, it will not be excluded that subjectivity of publicity right and person of person of right (superhero right person) may be different according to contract relation.

Meanwhile, as the way of video consumption and behaviors are diversified, the status of one creator who is called a creator and BJ is getting higher, and channel network business that distributes and manages contents of one creator is multi-channel network, MCN). MCN means the media network business that manages and marketing the creators' contents distribution, advertisement promotion, fund support and distributes the revenue generated from the contents to the creator.

In recent years, media consumption methods such as Web-based drama and online entertainment such as web art and distribution through SNS and portal have changed greatly. From the supplier's point of view, UCC was mainly consumed by the teenagers and the twenties, as a result of examining the degree of consumption by dividing the contents into one user's creative contents (UCC) and ready made contents (RMC) , And off-the-shelf content tend to be consumed mostly in their 40s and 50s.

In other words, with the expansion of UCC platform and mobile use, such as YouTube, so-called one-person broadcasting, UCC content is emerging as new media. It consists of one creator who creates contents and a platform to distribute contents. And the MCN, which can be called the planners of one creator, came out. MCN is a network business that manages and marketing various one-person creators by bundling them into the concept of channel, distributing contents to YouTube and other UCC platforms, attracting advertisements, and supporting contents production. The revenue generated from the content is distributed to one creator, platform operator, and MCN operator.

Accordingly, when a single creator produces a content for a star, a UCC having a high quality advertisement effect is generated rather than a general person's content, and a revenue distribution problem as a copyright holder may arise. To this end, one embodiment of the present invention is a method for solving conflicts, minimizing the waste of time and money, solving the problem of publicity of a content producer, solving a copyright problem of a content producer, and mediating a publicity right to provide.

The transmitting unit 320 may transmit the content producer data of the content producer included in the received registration event and the produced content to the content provider terminal 400 having the right of publicity right. Here, the content provider terminal 400 may be a personality holder having the right to provide the content or a terminal such as a promotional company to which the personality owner belongs.

The distribution unit 330 may transmit the rights of use of the publicity right and the predetermined revenue sharing rate for the content that is a work to the content provider terminal 400 and at least one content producer terminal 100. [ For example, you might be able to allocate revenue or pay points based on the completeness, quality, expertise, and popularity of your work. Here, the predetermined revenue share is not fixed but may be variable. At this time, some of the creators have been damaged by the gang of some villain MCNs, such as taking most of the creator's revenue or broadcasting in specific contents or directions. The publicity rights mediation service according to an embodiment of the present invention can help a fair transaction between the creator (content creator) and the subject of publicity right.

In addition, when the revenue for the content occurs, the distribution unit 330 distributes the revenue according to the predetermined revenue sharing rate to the content provider terminal 400 and the content producer terminal 100, , The content provider terminal 400 may settle the profit for the use of the publicity rights fee, and pay the profit to the at least one content producer terminal 100, which is the remainder of the fee excluding the fee.

When the approval event for the preset revenue sharing rate is received, the publishing unit 340 may provide the content to at least one content platform server 600 to be displayed. At this time, at least one content platform may be a portal site such as Naver or a video sharing site such as YouTube. At this time, although the content provider terminal 400 (company) and at least one content platform server 600 may be integrally formed, a large amount of capital and time are required to create the content platform. Therefore, Respectively.

For example, if there is a B company (affiliated company) to which A belongs, it is not easy for B company to distribute content about A by creating a content platform such as Naver, Facebook or YouTube. Accordingly, the content for A is distributed to at least one platform server 600 to which the content is to be professionally distributed, and a content platform suitable for the region (or country) in which the consumer of A exists is selected and circulated, (Blogs, cafes, SNS, video channels, etc.) to maximize profits even within a country.

The settlement unit 350 may distribute the revenue according to a predetermined profit sharing ratio to the content provider terminal 400 and the content producer terminal 100 when the profit for the content occurs. Here, even if the revenue does not occur, it may be paid to the content producer in advance for the content, and may vary depending on various conditions.

On the other hand, the content producer terminal 100 may receive a profit at a point or cash to purchase goods from at least one seller terminal 700. In other words, the rights of publicity can be applied to intangible contents and types of goods or service goods, which belong to the latter. In this case, the distribution channels can be unified to unify the distribution channels and to promote illegal transactions.

That is, when the profit for the content occurs in the settlement unit 350, the goodness management unit 360 distributes the profit according to the predetermined profit sharing ratio to the content provider terminal 400 and the content producer terminal 100, The seller terminal 700 can receive the permission for permission to use the publicity right for the product manufactured using the publicity right. The goodness management unit 360 can transmit the permission request to the content provider terminal 400 and receive permission data on the right to use the publicity right from the content provider terminal 400. [ The GOOGS management unit 360 receives the GOODs production data based on the permission data from at least one seller terminal 700 and transmits the GOODs production data to the contents provider terminal 400, When the approval data is received, it can be transmitted to at least one seller terminal 700.

The publicity rights intermediation service providing server 300 collects the contents uploaded from the subject of the publicity right and collects the contents from the publicity rights brokerage service providing server 300 through a web page, an application page or an application, or at least one content platform server 600 ) And uploads it to a web page, an app page, or an application when collecting content related to the subject of the web crawled publicity rights from at least one content platform server (600), and includes at least one content platform server The information of the content producer that has uploaded the collected content can be extracted. If the information of the extracted content producer does not match the information of at least one content producer terminal 100, the publicity authority mediation service providing server 300 may transmit the extracted producer information to the content provider terminal 400 have.

The right management unit 370 distributes revenue according to a predetermined profit sharing ratio to the content provider terminal 400 and the content producer terminal 100 when the settlement unit 350 generates a profit for the content, , The name of the subject can be tagged and stored, and the name of the basic image or the basic image of the subject can be collected through Web crawling in which the degree of similarity exceeds the predetermined degree of similarity. can do. In addition, the right management unit 370 extracts the information of the seller who sells the collected goods, and when the extracted information of the seller does not match the information of the at least one seller terminal 700 previously registered, To the content provider terminal 400. [0064]

Here, the content includes a work authored with respect to the subject of the content producer publicity right, and the path through which the content is distributed includes at least one of the content platform server 600, the content provider terminal 400, and the content provider terminal 400 And an integrated distribution server, and the contents can be uploaded in at least one language.

Also, the goods may be secondary processed contents of contents of an offline product, an offline service article, an online article, an offline service article, and a subject of a publicity right. And, there are three types of goodies of publicity rights brokerage services. The first one is merchandise sold directly by the agency, the second is the merchandise sold by the seller, and the third is the merchandise sold by the seller authenticated by the publicity brokerage service providing server 300. The second GOOGZ is a product that is approved by the agency for each individual product, and the third GOOGZ may be a GOOGZ produced by having the license of the publicity right delegated from the agency to the authorized seller in the publicity brokerage service. However, the present invention is not limited to this, and there can be a GOOD according to various contract types.

A method of providing a publicity authority mediation service according to an embodiment of the present invention will now be described with reference to FIGS.

Referring to FIG. 3, the publicity rights brokerage service can obtain diversity and price competition of content and goods by providing right to use the publicity right from a corporation, and providing legal sales rights to content producers and sellers, Content and products. In addition, various and high quality products can be sold to the buyer, so that various and large-scale product sales and reliable transactions can be achieved.

At this time, fans' favorite content is becoming more diversified, more advanced, and specialized. In other words, the contents such as the expert-made contents are continuously produced depending on the fan's job or ability. For example, in order to fill the shortage of B program for A entertainer, it is necessary to actively promote through SNS and install billboard for subway, make various screen captures and moving images in order to make famous A entertainer famous, The role of distributing also became the role of the fan. In order to shoot his favorite A entertainer, the photographer shoots with the camera equipped with the expensive equipment used for the close-up photograph of the bird, or the webtoon writer draws a cartoon for the publicity of the A entertainer, Whether a novelist likes A celebrity, writes a novel about a celebrity, or uploads a blog about a celebrity, Power Blogger can often find examples. However, the contents are distributed only by their own methods, and the content of the consumer who becomes the producers of the contents is not distributed in a formal, unified and legitimate contractual relationship.

Accordingly, referring to FIG. 4, a publicity rights mediating service according to an exemplary embodiment of the present invention provides a point at which a fan, who produces a content, delivers a content to a promotional company, It provides a platform that integrates GOODS MALL (product type content) and PR channel (information type content).

Referring to FIG. 5, an embodiment of the present invention allows a company to legally sell star merchandise (not limited to a star) on the advent of a company (content provider) You can also advertise with the content you created. In the position of the fans (content creator or consumer), you can buy your favorite entertainers' goods by selling the contents that you have created. It is possible to provide a platform for establishing a vacancy.

6, an embodiment of the present invention allows an illegal market to be eradicated while securing the identity of the site, the needs and convenience of users and the site scalability, and referring to FIG. 7 (a) Without a normal distribution channel, it is often the case that a secret value is not received as a secret sale, a seller is difficult to find, a product is rough or a distribution route is not sure, Can create a secure purchase by creating a formal distributor and a distribution channel of a formal content, and solve a distribution problem of contents and goods at present.

(B) Diversify and globalize distribution channels and content platforms for globalization of goods and contents. For example, the demand of overseas fans is high. In overseas markets, it is a reality that they are selling a mixture of official products and informal products through formal distribution channels. As a result, the market can be expanded by expanding online and overseas shipments.

Referring to FIG. 8, the scope of the business may be expanded, and it may be applied to characters and other businesses that can claim the rights of publicity.

The method for providing the public authority brokering service of FIGS. 2 to 8 is not described in the description of the method of providing the publicity authority brokering service, but can be easily deduced from the same or explanatory contents as described above with reference to FIG. Omit it.

FIG. 9 is a flowchart illustrating a method of providing a publicity authority mediation service according to an embodiment of the present invention. Referring to FIG. 9, the publicity rights intermediary service server receives a registration event for registering a content, which is a work authored by a content producer, from at least one content producer terminal (S9100).

In addition, the publicity rights intermediation service server transmits the content producer data of the content producer included in the received registration event and the produced content to the content provider terminal having the right of publicity right (S9200), and transmits the right of use of the publicity right and the content To the content provider terminal and at least one content producer terminal (S9300).

When the approval event for the predetermined revenue sharing rate is received, the publicity authority mediation service providing server provides the content to at least one content platform server to be displayed (S9400). If the revenue for the content occurs, And distributes the revenue according to the predetermined profit sharing ratio to the terminal and the content producer terminal (S9500).

The order between the above-described steps (S9100 to S9500) is merely an example, but is not limited thereto. That is, the order between the above-described steps S9100 to S9500 may be mutually varied, and some of the steps may be executed or deleted at the same time.

Since the publicity rights mediating service providing method of FIG. 9 is not described in the above description, the publicity rights mediating service providing method of FIG. 9 can be easily deduced from the same or explained contents of the publicity rights mediating service providing method. Omit it.

The method for providing the public authority brokering service according to the embodiment described with reference to FIG. 9 may also be implemented in the form of a recording medium including instructions executable by a computer, such as an application executed by a computer or a program module. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer readable medium may include both computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The method of providing a publicity authority mediation service according to an embodiment of the present invention may be executed by an application installed in a terminal (which may include a program included in a platform or an operating system basically installed in the terminal) (I.e., a program) directly installed on a master terminal by a user via an application providing server such as an application store server, an application, or a web server associated with the service. In this regard, the publicity rights mediation service providing method according to an embodiment of the present invention may be implemented as an application installed in a terminal or directly installed by a user (i.e., a program) Can be recorded on the medium.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

Claims (2)

Registering contents produced by one content creator terminal connected to a Multi Channel Network (MCN);
Transmitting the registered content to a content provider terminal having a Publicity Right of the registered content;
Transmitting information on a revenue sharing rate established based on at least one of completeness, quality, expertise and popularity of the registered content to the content provider terminal and the one content creator terminal;
Providing the registered content to the content platform server when the revenue sharing rate is approved from the content provider terminal and the one content creator terminal; And
Distributing the generated revenue to the content provider terminal and the one content creator terminal based on the revenue sharing rate when the registered content is posted on the content platform server and the revenue for the registered content is generated, Including,
If the content produced by the one content creator terminal is not a content produced by one previously registered content creator terminal, arbitration of publicity rights negotiation between the one content creator terminal and the content provider terminal
A method for providing a public authority brokerage service based on a multi - channel network.
The method according to claim 1,
Receiving a permission to use the publicity right from a seller terminal for a product manufactured using the publicity right;
Transmitting permission to use the publicity right to the contents provider terminal and receiving usage permission data for the publicity right from the contents provider terminal;
Receiving merchandise production data based on the usage permission data from the seller terminal;
Transmitting the GOODs production data to the content provider terminal;
And transmitting the approval data to the seller terminal when the approval data is received from the contents provider terminal
A method for providing a public authority brokerage service based on a multi - channel network.

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