KR20190008780A - ELECTRONIC COUPON SERVICE METHOD - Dynamic Pricing and Pay in Cash Management System - Google Patents

Abstract

An electronic coupon service method and dynamic pricing management and cash settlement operation system of the present invention comprise: a TPO information scoring module; a module issuing an electronic coupon; an electronic wallet coupon application module; a rechargeable electronic coupon module; a module automatically updating consumer coupon application information; and a dynamic pricing management programming module. When using the electronic coupon service method and dynamic pricing management and cash settlement operation system according to the present invention, the electronic coupon service method and dynamic pricing management and cash settlement operation system has the effect of forming an information platform between product and consumer through a mobile coupon application.

Description

      ELECTRONIC COUPON SERVICE METHOD - Dynamic Pricing and Pay in Cash Management System -

The present invention relates to an electronic coupon which is issued by a manufacturer as a reward for a consumer involved in the product, a coupon use condition and benefits are managed by a dynamic price management method, and when the coupon is used, Service method - dynamic price management and cash settlement operating system ".

The role of promotions is to encourage purchasing and promote sales on both the consumer and retail sides. In the marketing field, the two-way facilitation functions that promote consumer and retail distribution are called pulling and pushing.

Conventional promotional methods were to send a large number of discount coupons to consumers to induce purchasing intention, and to promote sales behavior with retail rebates for retail distribution. Nowadays, due to the development of information and communication technology, electronic coupons can be easily sent in large quantities, and moreover, it is possible to transmit discount coupons that can be used at nearby shopping malls by using the location information in real time.

However, if you are able to sell and manage many manufacturers' products, such as those that have the same product supply and product sales (theater or chain business, or retail retail stores) or general retail distribution (department store or shopping mall) In the case of general manufacturers who can not establish direct retail distribution, it is difficult to directly issue discount coupons (without promoting pulling) unless consulted with retail business, which is a proprietary business.

In addition, in order for manufacturers to issue coupons and to have ideal sales promotion conditions, at least four of the following barriers should be resolved in addition to the retail direct marketing conditions as described above. The four barriers of offering promotions [Figure 1] are barriers to use and purchase, barriers to promotional delivery, barriers to distribution channels, and barriers to promotion. Part 8 Sales Promotion: Author Lee, Ji-ho, Issued on July 25, 2016,

1> Situation of use and purchase Barriers: It is important that the use situation leads to the purchasing situation. It is best to present promotional stimuli in purchasing situations.

2> Barriers to timeliness of promotional offer: There should be no inconvenience in keeping, presenting and using promotional offers received by individuals.

3> Distribution Channel Barriers at Promotional Sites: Promotional benefits must be available at all times, regardless of distribution channel (retail distribution type).

4> Choice of Promotion Type Barriers: Users should be able to select and provide the desired price and volume benefits.

[Reference figure 1]

      The present invention relates to an electronic coupon service method for eliminating the pulling promotion and the four promotional barriers described above as an electronic coupon issued by a manufacturer, and relates to a dynamic price management and cash settlement operating system.

      The present invention realizes the issuance of an electronic coupon that is directly supervised by a manufacturer to facilitate its products and also issues a coupon as a reward for a consumer involved in a product or an item, And it is a technology that enables users to use coupon compensation benefits provided by manufacturers by driving a coupon application stored in a mobile site at a purchasing site. In a retail distribution, a coupon amount is paid in cash This is a technology that provides a duplicate benefit to manufacturers without conflicts with promotional activities or sales margins in retail distribution by promptly depositing them into a retail account, which essentially solves the barriers to existing coupon promotions.

The key of the present invention is a method in which a manufacturer issues coupons to control not only price policy but also promotional promotion, and a consumer is a compensation that is involved in a product or an item in advance, As a part of customer relationship management (CRM), coupon benefits are not one-off but rather a program technology that is implemented in various forms according to customer's purchase pattern and price acceptance.

In order to achieve the above object, the 'electronic coupon service method - dynamic price management and cash settlement operating system'

A TPO information scoring module that continuously forms the consumer's involvement in product and product use in advance;

A module for issuing an electronic coupon managed by the manufacturer in accordance with characteristics of each consumer analyzed by the TPO information scoring module;

An electronic wallet coupon application module for storing an electronic coupon provided by the manufacturer in a mobile application of a consumer and visually implementing a coupon use condition;

A module for authenticating each mobile electronic wallet coupon app information by generating a barcode or a QR code in a mobile coupon app when purchasing from an offline retail distribution;

In the online retail distribution, a module for authenticating the coupon information by inputting the coupon application serial number that the consumer presents in the mobile;

A module for matching the coupon information sent from the retailer with the information for predicting the coupon usage in the consumer mobile coupon app, automatically renewing the coupon app information immediately, and remitting the coupon amount to the retailer; And

A coupon policy programming module for analyzing coupon usage information to determine coupon-issuing consumer targets and retail distribution differentiation and coupon benefit types; And a control unit.

According to the 'electronic coupon service method - dynamic price management and cash settlement operating system' according to the present invention, a manufacturer can immediately control the product price policy and monitor the price competition situation as an instant cash settlement coupon ,

In addition, it is possible to enhance the sales of retail distribution by further promoting supplementary supplementation separately from the retail price-based pricing policy,

In addition, it promotes differentiated pooling of the consumer market by differentially promoting to the consumers designated by the manufacturer,

In addition, depending on the type of retail distribution, by changing coupon pricing policy, it is possible to create a distribution environment suitable for retail distribution or its products,

In addition, manufacturers can continue to take advantage of both consumer pooling and distribution push policies,

In addition, it is possible to maximize the purchase promotion effect by presenting price discount benefits at the purchase site,

Also, in retail circulation, the coupon amount is immediately deposited into the purchase distribution account, resulting in a cash settlement benefit,

In addition, since the compensation is formed by the involvement of consumers and products in advance, the relationship with the consumer can be maintained for a long time,

In addition, an information platform space for providing the product information or other user's product usage information to the consumer through the mobile coupon application is formed.

In conclusion, by using the 'electronic coupon service method-dynamic price management and cash settlement operating system' according to the present invention, it is possible to take a pricing policy in real time by the manufacturer, , Which can be programmed to execute at any time when the retail promotion will trigger the purchase promotion, and it is effective to form an information platform between the product and the consumer through the mobile coupon application.

FIG. 1 is a diagram illustrating a schematic configuration module of an 'electronic coupon service method - dynamic price management and cash settlement operating system' according to a preferred embodiment of the present invention.
FIG. 2 is a flow chart illustrating an information processing flow of a consumer involvement module which forms a relationship with a product by feeding back information or opinions on usage in daily life to a manufacturer, in accordance with a preferred embodiment of the present system Fig.
3 illustrates an information processing flow of a coupon policy programming module for promoting TPO purchase and controlling distribution density by converting usage information of a product into situation information and price function information according to a preferred embodiment of the present invention, In the coupon issuing dictionary.
4 is a block diagram illustrating an information processing flow of a mobile coupon issuing module that encrypts a coupon icon according to a coupon pricing policy and coupon TPO promotion policy and constitutes coupon use condition information according to a preferred embodiment of the present invention .
5 illustrates an information processing flow of a mobile coupon app module that processes data in a questionnaire response format in a consumer terminal, visualizes an electronic coupon, and configures a personalized space inventory environment according to a preferred embodiment of the present invention Block diagram.
FIG. 6 is a flowchart illustrating an information processing flow of a coupon payment related configuration unit for authenticating coupon information received from a retailer and coupon information received from a retailer according to a preferred embodiment of the present invention, FIG.
[7] FIG. 7 is a block diagram illustrating an information processing flow of an information analysis related component for predicting a TPO of product use, recommending a product, and suggesting product information and a living value according to a preferred embodiment of the present invention.

In the core technology of the present invention,

First, a technique of issuing a personalized electronic coupon based on product involvement information of individuals,

Second, it is a programming technology that continuously changes the usage conditions of electronic coupons as a means of dynamic price management and distribution management,

Third, it is a rechargeable electronic coupon operation technology in which the coupon amount is paid in cash immediately at the purchasing site.

Through these three technologies, manufacturers can promote their purchases independently (retailers' electronic coupons) without conflict with the promotions run on retail distribution, and target individual consumers involved in the product as a means of managing their customers, pricing, and distribution (Coupon-based electronic coupons), and change coupon benefits in real-time (dynamic price control electronic coupons). In case of using coupons, coupons are paid in cash immediately Payment (rechargeable electronic coupon) to realize the ideal promotional operation.

Specifically, first, the technique of issuing a personalized and registered electronic coupon by a manufacturer is a method of exposing a discount rate in a large number of anonymous coupons or store sites issued by an existing retailer or a manufacturer operating a direct store, It is promotional technology that can plan promotion opportunity which is completely different from coupon book.

The fact that issuing a registered coupon by specifying the user is similar to the mileage benefit, but it also specifies the product, thus maximizing the coupon function that promotes a specific product. In other words, you can plan your target marketing (who - what) by promoting users and products through named coupons.

In addition, there is a limit to the type of promotions that existing manufacturers are sponsoring, with the exception of direct retail distribution or chain franchise cases, where most manufacturers indirectly support retail stores through retail rebate schemes. This is because manufacturers can not face consumers. Being able to run a promotion directly to consumers using their products means that they are fully realizing the marketing 4P mix along with ad execution.

In addition, existing coupon publishing methods have a coupon book system in which a large amount of coupon is issued to a potential purchasable member customer or a discount rate of a purchase commodity is obtained at a store site. However, in reality, the coupon book system is issued indiscriminately regardless of the customer's will It is true. To overcome these limitations, it is a method to allow the consumer to engage in the product and to continue to use the product by providing the coupon to the concerned consumer. The way in which product involvement is maintained is the most empirical and practical way to communicate information and opinions using the product to the manufacturer.

From a manufacturer's point of view, there is an advantage to know who uses our products, how they use the product, and what benefits they want. By subdividing them, more sophisticated market segments can be tried and targeted, and coupon policies can be made to meet marketing objectives.

Specifically, the second, the dynamic price management electronic wallet coupon technology, when the existing coupon use method is a method of paying and collecting a given amount as a check type, the coupon usage condition and the coupon benefit are changed variously This is a technology that continuously uses the benefits to differentiate.

The mobile coupon application can be presented with the coupon usage conditions of the individuals stored in the mobile coupon application with different purchase benefits depending on the purchasing point or the purchase place, and the coupon purse can be continuously charged with various usage conditions according to the coupon usage performance . This price promotional e-wallet technology has a significant significance in that it can control product prices fairly real-time by manufacturers, like real-time air fare pricing.

Dynamic Price Management Pricing is based on price elasticity or price function of an individual or a product and changes according to the product sales or the price of the competitive product at that time. It also has the effect of promoting product purchases by discounting product prices according to market conditions, without compromising the price position of the product.

In addition, the coupon price discount offered by the manufacturer is paid as a compensation for the consumer's product involvement behavior. Therefore, it is possible to apply the coupon discount regardless of the discounting event of the existing retail distribution and to promote the sales of the retail distribution do.

Specifically, the third rechargeable electronic coupon technology is a method by which the manufacturer charges the coupon amount to the server when issuing the coupon in the same manner as the coupon. Such a rechargeable electronic coupon can be used when a consumer uses a coupon at a purchasing site, and the coupon amount can be remitted to the retail store as soon as the authentication is completed. In the case of retail distribution, the price of the product is not discounted, but it is a normal transaction that sells the price of the product, so it does not cause conflicts such as additional discount or foreign trade.

FIG. 1 is a block diagram illustrating an overall configuration of an 'electronic coupon service method - a dynamic price management and cash settlement operating system' according to a preferred embodiment of the present invention. A consumer involvement forming module 100 for inputting, converting and creating product use data; A coupon policy programming module 200 for charging the coupon amount from the manufacturer with information on analysis of the product usage pattern of the product * consumer * situation in the usage prediction and recommendation module 900 and performing product price promotion programming; And a consumer mobile module 400; A mobile coupon issuing module 300 for issuing an electronic coupon to the mobile terminal 300; .

In addition, the coupon payment related configuration unit of the system includes a mobile coupon usage forecast information module 700, which is a configuration part related to a purchase scene; And a distribution channel coupon / article code transmission / reception server 800; A coupon information authentication module 500; The coupon amount transfer module 600; To the distribution channel account. The coupon usage information is stored in the distribution channel status DB and the coupon usage status DB.

In addition, the information analysis related component may include a usage prediction and recommendation module 900; And transmits the scored information to the coupon policy programming module 200. The product information and the life value suggestion module 1000 (hereinafter referred to as " coupon usage "); To send the product advertisement and promotion information to the consumer mobile coupon app.

Next, the consumer involvement module 100 of FIG. 2 receives the basic information of the product usage information in the form of questionnaire from the consumer mobile coupon application module 400 and transmits the 5WIH ) Information, purchase price, and occasion information, and the consumer product use information analysis module 120 evaluates the 4P mix characteristics of the product, classifies the characteristics of the consumer, By analyzing the frequency and density information of the situation, we form a line that sends the consumer * product * situation comprehensive information to the manufacturer.

Specifically, the customer involvement module 100 forms a line for providing product use information based on voluntary participation of consumers using the product, and provides a product user with a purchase benefit of the product as an electronic coupon It is an important consumer window that confronts the manufacturers and consumers that provide them. It is an important marketing window to let consumers know who uses their products, where, when, why, and what price they use. In addition, consumers are also involved in product improvement and development by providing opinions and desires for product use. It is a core module that takes the functions of customer relationship management (CRM) by receiving treatment and benefit from the manufacturer as the customer of the product.

Then, the coupon policy programming module 200 of FIG. 3 first receives the two-way and five-level information from the customer involvement module 100, price and situation information and consumer * product * situation information, The TPO promotion policy module 220 determines the scope and condition of the price discount of the consumer by analyzing the product price elasticity function or the price acceptance range of the consumer by arranging the information based on the information, and the coupon TPO promotion policy module 220 determines the main TPO Analyze the factors to create a product concept, construct a product value theme, and analyze the retail distribution pattern to determine a coupon-based retail store.

Specifically, the coupon pricing module 210 is a module for programming dynamic pricing management through a coupon. The first step of the program is to analyze the purchase price information of the customers received from the module 100 to obtain the price position, the purchase price range and the price elasticity function of the brands competing in the market. Then, Scheduling. The second scheduling step classifies and classifies price - accepting functions for each consumer, and forecasts the purchase inflow and outflow by price promotion according to the purchase function pattern. If you give the price discount to somebody with the analysis information of these two steps, you will predict the market share of the product by the inflow and outflow of the purchase of the product. It is possible to schedule price discounts aiming at a specific market share. That is, the module of this stage can apply the manufacturer's product price and dynamic price control.

Specifically, the coupon TPO promotion policy module 220 analyzes the purchasing place and the TPO information of the customers received from the module 100 to determine which retailer the consumer is purchasing from and the contingency ). The result of this analysis is to program coupon distribution location and coupon usage conditions by setting the type and time of retail distribution closest to the target customer's usage situation. That is, in the step module 220, the retail distribution dynamic price management is applied based on conditions such as the type and location of the retail store where the consumer can use the coupon and the usage time and duration.

4, the mobile coupon issuing module 300 codes the coupon use condition transmitted from the coupon policy programming module 200 and issues an electronic coupon to the corresponding consumer.

Specifically, the coupon information configuration module 310 codes coupon usage information (What, who, when, where, occasion, why, how, price) and combines them into a serial number. These serial numbers and codes can not be used by others, such as resident registration numbers, and are not available to other named retailers. In addition, since the discount condition or the discount benefit is continuously changed and coded according to the performance of the consumer using the coupon, there is no need for the authentication encryption technique. You only need to update your coupon number.

At this stage, the code combining technique is applied. This is a technology that enables consumers to use coupons in any combination of retail distribution type, product purchase amount or discounted price. It is a technology that issues coupon usage conditions by which consumers can get the maximum benefit by choosing a range of conditions and conditions given in advance. The plurality of electronic coupons are collectively stored in the electronic wallet, and the coupons of the product to be purchased are selected and presented at the retail outlet.

Specifically, the coupon icon encryption module 320 changes the coupon serial number code to a barcode, a QR code, or an image code. It is an encoding generation module that allows a coupon code to be read by scanning as a retail terminal.

  The mobile coupon application module 400 of FIG. 5 further includes a product use information transmission module 410 that responds to the product usage information required by the manufacturer in a question form, and a coupon icon that is visualized in the form of an electronic wallet A module 420 for reconfiguring a new coupon, and a mobile personalization page visualization module 430 for visualizing the coupon usage history of the user or visualizing the product service information provided by the manufacturer as an inventory space.

Specifically, the product use information transmission module 410 is a consumer terminal questionnaire app that transmits product usage information to the customer involvement formation module 100. It is a module that sends additional information needed by the manufacturer in response to questionnaires in addition to the information on the use of the product and the situation and price. Especially, in this survey app module, life scoring technology in which the two-way information is arranged by clicking only the use button when using the product is applied.

Specifically, the mobile electronic coupon visualization module 420 visualizes a coupon code for scanning coupon information at the retail store terminal. Implement a bar code, QR code, or image code to use the coupon at a general retail store. The online retailer enters the coupon serial number.

Specifically, the mobile personalization page visualization module 430 is a space in which a manufacturer provides usage information to his / her products and forms a customer management relationship with a customer who has formed an engagement. It is a space for advertising that provides information on the concept and life value of its products and is a space for promotions that provide coupons for use promotion. It is a space for customer relationship management and a space that represents the lifetime customer value history of consumers.

Then, the coupon payment related configuration unit of FIG. 6 receives (700) the forecast information that the consumer uses the coupon in the retail circulation and at the same time receives the coupon information from the retail distribution force server, And a coupon amount remitting module 600 for remitting the coupon amount to the retail distribution account immediately after the authentication module 500 authenticates the coupon.

Specifically, the coupon payment authentication module 500 receives from the consumer mobile application module 700 information indicating that the user is preparing to issue a coupon, and receives, from the retailer 800, a coupon serial number scanned by the terminal and a purchased product KAN code And verifies whether the coupon information matches the coupon information of the individual stored in the coupon server of the present system. That is, a procedure is performed to verify the three items of information consistency, that is, the coupon usage forecast information of the user, and the purchased product code and coupon information sent from the retailer's store terminal.

In the coupon remittance module 600, when the coupon is authenticated, the coupon amount is transmitted to the account of the retailer who has transmitted the coupon information so that the coupon money amount is transmitted to the customer.

Next, the information analysis-related configuration unit of FIG. 7 proposes a module 900 for predicting the use of the product by the consumer and recommending a product suitable for the user, and a product edition specialized for the concept utility and the TPO constituting the daily life And a module 1000 for performing the following operations.

Specifically, the product use TPO prediction module 910 analyzes a TPO factor that promotes product use. It is to extract the decision factors of product use by probabilistic analysis of 24 hours a day and living space and situation, ie when and where the product is used. Model the major time and situation factors to predict the frequency of use of the product, and use it as a simulation for product use increase or commercialization.

Specifically, the product recommendation module 920 scans based on the similarity of the three dimensions of the product * user * usage situation to recommend a product suitable for the consumer's characteristics. This recommendation module is an analytical technology that overcomes limitations in recommending products based on the similarity of one standard or the similarity of the two user criteria. The situation can be highly recommended to the users who are in the situation and the pursuit utility. This is the case, for example, without the circumstances in which the apparel product will be used, if the person is unable to recommend the apparel product that he needs and needs.

Specifically, the product information suggestion module 1010 is a module for analyzing the product utility for solving a problem that arises when a consumer is in a certain situation, and for providing services to the consumer with the merchandized information. It is a way to define the problem situation and demonstrate how to resolve the solution goals and solutions. This is a problem-solving scenario. Product features and product benefits are proposed as a problem solving method in situ. We propose differentiated merchandising to TPO.

Specifically, the life value suggestion module 1020 constitutes a product constituted by integrated values for each TPO life scene and proposes it. For example, we propose an integrated lifestyle such as food, cooking utensils, and a table in the morning. This is based on the analysis information from the product use TPO prediction module 910. [

The terms used in the embodiments of the present invention have the following meanings.
The 'electronic coupon' refers to a coupon that is transmitted and received in the form of a character barcode, a QR code, an icon, a serial number or the like via the Internet or mobile according to the development of information and communication technology.
Dynamic price management methods Electronic coupons include various discounting methods, means, and strategic implications of promotional activities for real-time coupons.
Rechargeable electronic coupons are pre-charged with coupon amounts such as gift certificates, while existing coupon amounts are deducted from the retail sales amount or are post-settled, and coupon amounts are immediately deposited into the retail distribution account when using electronic coupons, It means a technique that brings out the effect of settlement.
'E-Wallet' is a kind of electronic payment system implemented on a mobile device to safely utilize digitized value. If you have a smartphone, you can pay anywhere, anytime, even if you do not have a wallet because you have a variety of credit cards or payment methods, such as mobile credit cards.
Sales promotion "refers to the way in which purchasing behavior is induced by providing specific benefits to the buyer. A typical price off deal reduces the selling price directly and immediately provides an immediate value. A coupon is also a kind of deed guaranteed to be purchased at a price that is reduced by the indicated amount, and provides a delayed discount value.
'Dynamic price management' is a way to organize and manage the product price system in a relatively short period of time. It is a method to actively systemize product prices in accordance with competition situation and demand. In addition, price determination of position setting or market penetration in product introducer is called static price strategy.
'TPO' is an initial concept of Time Place Occasion, and is a key concept used in the marketing sector to grasp the situation of product use or to segment the market. In addition, the TPO uses occasion terms to classify the qualitative content of why among the five, five, and five reasons (who, when, where, why, how)
"Customer relationship management (CRM)" is a management style that aims to make consumers into their own customers and maintain them for a long time. It is a way of managing relationships with customers, securing customers, It is a way to encompass the vast areas of analysis and storage of internal information. CRM can be summarized into four aspects as follows. (1) customer management to obtain a continuous relationship (ie, royalty-related loyalty), 2) 1: 1 marketing / service according to individual characteristics of customers, 3) customer information management using database,
Retail distribution refers to the most distant distribution channels that sell products or services directly to consumers. There are two main types of retail distribution. Offline retail businesses include department stores, discount stores, chain retailers such as convenience stores and marts, and general retail stores. In addition, online retail businesses include Internet shopping malls, mobile shopping, and TV home shopping. Recently, there is a new e-commerce company that breaks the boundaries between online and offline shopping, called O2O (online to offline) such as Kupang and Wimpef.

Claims (7)

A consumer involvement module (100) responsible for entering, converting and creating consumer product usage data; A coupon policy programming module 200 for charging the coupon amount from the manufacturer 99 and performing product price promotion programming by analyzing the product usage pattern of the product * consumer * situation in the usage prediction and recommendation module 900; A mobile coupon issuing module 300 for issuing an electronic coupon to the consumer mobile app module 400; A mobile-app-related constructing unit configured to construct a mobile-
Further, the mobile coupon usage forecast information module 700, which is a configuration part related to a purchase scene, Distribution channel coupon information and product code transmission / reception server 800; The coupon information authentication module 500 receives the coupon / product information from the coupon information receiving module 500; The coupon amount transfer module 600; A coupon payment related configuration unit of a system for transmitting a coupon amount to a distribution channel account and storing coupon usage information in a distribution channel status DB and a coupon usage status DB;
Also, a usage prediction and recommendation module 900; The consumer information from the consumer involvement forming module 100 and the coupon use DB information of the coupon payment related constituent part are analyzed and evaluated and the scored information is sent to the coupon policy programming module 200 and the product information 1000 and the living value A proposal module 1100; An information analysis related component for transmitting product advertisement and promotion information to a consumer mobile coupon app through a web site;
Wherein the modules (99, 100 to 1100) are formed as lines and operated as a dynamic price management and cash settlement method. The method of claim 1,
A consumer involvement module 100 for receiving, analyzing (110) and scoring product involvement information (subclass information, price information, product usage status information) from the mobile coupon app module 400;
A module 200 for transmitting (120) the product usage information (consumer * product * situation) of the consumer to the manufacturer (99) and programming the personalized coupon use condition by charging the coupon issuing expense from the manufacturer;
A system and method for issuing customer-engage coupons with the two modules (400, 100, 110, 120, 200) as the center line. In claim 1,
A consumer involvement module (100) for receiving product involvement information from a consumer;
A coupon pricing policy module 210 for determining the scope and condition of price discount for each consumer individual;
A coupon TPO promotion policy module 220 for determining conditions such as the type and location of the retail store where the consumer can use the coupon and the usage time and duration;
A dynamic price management system and method by issuing an electronic coupon by a manufacturer with the three modules (100, 210, 220) as a central line. In claim 1,
A coupon policy programming module 210 for changing coupon usage conditions in real time;
A coupon issuing module 300 for encoding such coupon use conditions;
A consumer's mobile coupon app module 400 for storing and visualizing coupon encoding;
A module 700 for generating coupon usage forecast information at the purchase site and updating use information;
A coupon-type electronic wallet system and method for storing time-series thermal change information for each electronic coupon with the four modules (210, 300, 400, 700) as a center line and simultaneously visualizing and selectively using a plurality of coupons. The method of claim 1,
A mobile coupon usage forecast information module 700; A distribution channel server 800 for transmitting and receiving a coupon code and a product code at a purchase site;
A module 500 for authenticating a coupon by matching information in both the consumer 700 and the retail distribution 800;
Wherein the three modules (700, 800, 500) are used as a center line to prevent the theft or redundant use without encryption. The method of claim 1,
A module (200) for sending consumer product involvement information to the manufacturer (99), charging the product issued amount for the coupon issue order, and programming the coupon issue;
A module 600 for transferring the coupon amount to the retail distribution account when the coupon is authenticated 500 at the store;
Characterized in that the three modules (200, 500, 600) are used as a central line for cash settlement when coupons are used. The method of claim 1,
A TPO prediction module 910 for extracting product use decision factors for promoting use of the product and predicting product use by modeling key time and situation factors;
A module 920 for scoring based on the product * user * use situation three dimensions to recommend a product suitable for a situation characteristic suitable for a consumer characteristic;
The use prediction and recommendation system and method for predicting product use in daily life with the two modules (910, 920) as a center line and enhancing product recommendation efficiency by problem solving scenario or merchandising method.

Images