KR20180135171A - System for posting of social media contents, and operating method thereof - Google Patents

Abstract

The present invention relates to an automatic content posting system for social media and an operation method thereof. According to the present invention, the system collects, extracts, and analyzes data in accordance with criteria set by a user to manufacture content in various forms and automatically uploads the content to a social media platform, thereby reducing hassle of writing a post and saving marketing costs for a business user. The system comprises an information receiving part, a member information operation part, a data collection part, a data extraction part, a content production part, and a posting part.

Description

{System for posting of social media contents, and operating method thereof}

The present invention relates to a content automatic posting system for social media and a method of operating the same. More specifically, the present invention relates to a system and method for automatically posting contents for social media, It is about the technology to make.

Social media are collectively referred to as services that are based on Web 2.0 technology and that aim at the relationship between people and people. Although it is used in combination with social network service (SNS), social media has a more comprehensive meaning in terms of two terms.

People share their daily lives through social media and create a forum for discussion about common interests. Also, in recent years, they have been promoting corporate products through social media or providing various services.

These social media are becoming more popular with the advent of smart devices. Especially, it is a great advantage to use social media services anytime and anywhere through portable smart devices (smartphones, tablet PCs, etc.).

To use social media services, you need to upload your posts (content) by default. In other words, user actions such as uploading photos taken by the user, creating a post, or scrapping news articles should be supported.

However, for individual users, it can be cumbersome to search and edit the contents of a post, and you may miss a time when you have to upload a post due to a busy schedule. Companies also have the inconvenience of putting in dedicated staff to upload postings for promotional or customer service.

On the other hand, Korean Patent Registration No. 10-1523595 is known as a related art related to automatic posting of social media contents. However, all conventional technologies can not be said to be fully automatic postings because the user must perform some action, such as photographing a content for automatic posting, transmitting content to another person, or RFID tagging.

SUMMARY OF THE INVENTION The present invention has been conceived to solve the problems of the conventional art as described above, and it is an object of the present invention to provide an apparatus and method for providing content reference information, collecting, extracting and analyzing data according to a user- To be uploaded to a social media platform automatically, thereby reducing the hassle of creating posts for individual users and reducing marketing costs for enterprise users.

According to an aspect of the present invention, there is provided an automatic content posting system for social media, comprising: an information receiver for receiving account information and content reference information from a user terminal; A member information operating unit for storing the account information and the content reference information in a database; A data collection unit for collecting data according to the content reference information; A data extracting unit for extracting specific data corresponding to the content reference information from the collected data; A content creator for producing a content corresponding to the content reference information using the extracted data; And a posting registration unit for registering the produced content in a social media platform corresponding to the account information.

Here, the data collector may collect data according to the content reference information through a web search.

The data extracting unit may extract specific data from the data collected through the web search in the data collecting unit, or extract specific data from the data previously stored in the database.

In addition, the content production unit may produce text content in the form of text, produce image content in which text and images are combined, or produce video content in which text and video are combined.

According to another aspect of the present invention, there is provided a data analyzing apparatus for analyzing text, image, or video data to be included in the content, And the contents can be produced by processing the kinds.

According to another aspect of the present invention, there is provided a method of operating a content automatic posting system for social media, comprising the steps of: creating a specific content according to a setting of a user terminal and registering the specific content in a social media platform (A) receiving account information and content reference information from the user terminal in the system and storing the received account information and content reference information in a database; (B) collecting data in accordance with the content reference information in the system; (C) extracting specific data corresponding to the content reference information from the collected data in the system; (D) creating content corresponding to the content reference information using the extracted data in the system; And (e) registering the created content in the system in a social media platform corresponding to the account information.

Here, the step (b) may collect data according to the content reference information through a web search.

In the step (c), specific data may be extracted from the data collected through the web search through the step (b), or specific data may be extracted from data previously stored in the database.

In the step (d), text content may be produced, or image content combined with text and images may be produced, or video content may be combined with text and video.

The method may further include analyzing text, image, or video data to be included in the content in the system, wherein the step (d) includes analyzing text, image, or video data according to the result analyzed in step (f) The type and the type of the video, and the type and the type of the video.

According to the content automatic posting system for social media and the method of operating the same, the post can be automatically uploaded to the social media platform according to the content standard information preset by the user. That is, there is no need to perform any action such as a search, a posting, a photograph upload, RFID tagging, or the like, and if only the content reference information is set in advance, When it happens, various forms of content are automatically posted to your social media account. Therefore, individual users do not have to spend time to write a post, and enterprise users do not have to allocate dedicated personnel to promote through social media.

In addition, the contents automatic posting system can process the image and video data to be suitable for the small screen of the portable smart device and post it so that the optimum visibility can be ensured. Emotions, game results, etc., so that the posts can be made by changing fonts, emoticons, background images, etc., so that it can be displayed to other users as if they were uploaded by actual account users.

1 is a block diagram for explaining a contents automatic posting system for social media according to an embodiment of the present invention;
FIG. 2 is a flowchart illustrating a process of setting a content reference by providing a content reference information among a method of operating a content automatic posting system for social media according to an exemplary embodiment of the present invention.
FIG. 3 is a flowchart illustrating a process of creating and automatically uploading text-type content among operation methods of a content automatic posting system for social media according to an embodiment of the present invention.
4 is a view for explaining an example of contents automatically uploaded through the process of FIG. 3;
FIG. 5 is a flowchart illustrating a process of processing text-based content among contents of an operation method of a content automatic posting system for social media according to an embodiment of the present invention through content analysis and automatically uploading the content.
FIG. 6 is a view for explaining an example of contents automatically uploaded through the process of FIG. 5; FIG.
FIG. 7 is a flowchart illustrating a process of creating and automatically uploading image-type content among operation methods of a content automatic posting system for social media according to an embodiment of the present invention.
FIG. 8 is a view for explaining an example of contents automatically uploaded through the process of FIG. 7; FIG.
FIG. 9 is a flowchart illustrating a process of creating and automatically uploading a video-type content in an operation method of a content automatic posting system for social media according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. However, some configurations which are not related to the gist of the present invention may be omitted or compressed, but the configurations omitted are not necessarily those not necessary in the present invention, and they may be combined by a person having ordinary skill in the art to which the present invention belongs. .

In addition, each component, server, and system described below does not necessarily have to be an independent component or server that performs each function, but may be implemented as one or more programs or one or more servers or a collection of one or more systems, May be shared.

1 is a block diagram for explaining a contents automatic posting system for social media according to an embodiment of the present invention. 1, the social media content automatic posting system 20 according to an embodiment of the present invention interworks with the social media platform 10 and the user terminal 40 to transmit and receive data, )can do.

The social media platform 10 is a platform for providing a social network service (SNS). There are a variety of social media platforms (10) that are currently available, including Facebook, Cacao Story, Twitter, Google Plus, LinkedIn, Pinterest, Instagram, and Band.

The user terminal 40 is a terminal capable of accessing the social media platform 10 and using the social media service (including the SNS service). The user terminal 40 may be a smart device such as a smart phone, a tablet PC, It could be a desktop computer or a laptop computer. The user can also access the social media content posting system 20 for social media according to the embodiment of the present invention through the user terminal 40 and provide content reference information to be automatically uploaded (posted) to the social media platform 10 have.

The social media content automatic posting system 20 according to an exemplary embodiment of the present invention stores account information and content reference information provided by a user in advance and then collects, extracts, and processes data according to the content reference information, (Posting) the contents created using the user account information to the social media platform 10 after the contents are created. Hereinafter, the content automatic posting system 20 will be shown as an independent server or system 20, but it may perform the automatic posting function according to the user's setting in the social media platform 10 according to the embodiment. That is, the configuration of the content automatic posting system 20 to be described below may be configured to be installed in the social media platform 10 in hardware or software.

The content automatic posting system 20 includes a communication processing unit 21, an information receiving unit 22, an information providing unit 23, a member information operating unit 24, a database 25, a data collecting unit 26, (27), a data analysis unit (28), a content production unit (29, 30, 31) and a post registration unit (32).

The communication processing unit 21 is provided for connecting a communication channel with the user terminal 40 and the social media platform 10 and transmitting and receiving data.

The information receiving unit 22 is provided for receiving data such as account information and content reference information from the user terminal 40. [ The information receiving unit 22 may also receive basic text information, image (picture) information, and video (moving picture) information provided by the user terminal 40.

The information providing unit 23 is provided for transmitting various data to the user terminal 40 or the social media platform 10 side. For example, the information providing unit 23 may provide a user interface for inputting account information or content reference information in the user terminal 40, or may be implemented in advance in a database (e.g., 25 of the present invention. In addition, the information providing unit 23 can provide the contents produced by the contents producers 29, 30 and 31 to the social media platform 10 side.

The member information operation unit 24 is provided for supporting the membership registration procedure of a user who intends to use the content automatic posting service, storing the member information provided by the user in the database 25, and extracting the member information if necessary . The member information may include basic personal information of the user, account information including the ID and password of the social media requiring automatic posting, and content reference information set by the user. In addition, the member information operation unit 24 may store basic text information, image (photograph) information, and video (moving picture) information provided by the user in advance in the database 25 and extract it if necessary.

The database 25 is provided to store various information necessary for content automatic posting. That is, the database 25 may store not only the member information (including the account information) and the content reference information provided by the user, but also examples of various types of contents that are implemented in advance. In addition, the database 25 may store text, image, and video data that are collected and stored at all times, and may store text, image, or video information that the user provides in advance through the user terminal 40. A plurality of such databases 25 may be operated depending on the nature of the information to be stored.

The data collection unit 26 is provided for searching and collecting data to be included in the content to be automatically posted according to the content reference information provided by the user. The data collecting unit 26 basically collects data through a web search. In other words, you can search and collect data from a specific website or search engine site using open API or web crawler. In addition, the data collection unit 26 may collect data at a point of time when content production is required, or may periodically collect data and update the database 25 in advance.

The data extracting unit 27 is provided for extracting specific data corresponding to the content reference information from the data collected by the data collecting unit 26. [ The data extracting unit 27 extracts specific data from the data collected in real time by the data collecting unit 26 or extracts necessary data among various types of data stored in the database 25.

The data analysis unit 28 is provided for analyzing data in the form of text, image, or video to be included in the content. That is, the data analyzing unit 28 analyzes the data of the text form to analyze information such as weather, emotion, and color, or analyzes the image or video data to analyze information such as contrast, transparency, brightness, . The data analyzer 28 analyzes the data that is determined to be included in the content and also stores the data stored in the database 25 or collected by the data collector 26 in order to select data to be included in the content Analysis can also be performed.

The content producers 29, 30, and 31 are prepared for editing and processing the content corresponding to the content reference information using the data extracted by the data extractor 27 to produce final contents. The content production units 29, 30 and 31 may include a text content production unit 29, an image content production unit 30 and a video content production unit 31. The content producers 29, 30 and 31 will be dealt with again in the following.

The post registration unit 32 is provided for registering (posting) the content produced by the content production units 29, 30, and 31 in the social media platform 10 corresponding to the account information provided by the user. The social media platform 10 provides an open API that can write articles using a specific account by a method such as REST API. Accordingly, the post registration unit 32 accesses the corresponding social media platform 10 using the account information The personalization data server of the social media platform 10 is connected to the communication channel by using the authentication key, the mutual data transmission protocol is established through the connected communication, and the contents production unit 29, 30, 31 ) Can be uploaded to the social media platform 10 so that content can be uploaded (posted).

Each of the components of the social media content automatic posting system 20 according to the embodiment of the present invention described above will be described below with reference to FIGS. 2 through 9, It will become more concrete through the method of operation.

2 is a flowchart illustrating a process of providing a content reference information and setting a content reference among a method of operating a content automatic posting system for social media according to an exemplary embodiment of the present invention. That is, an individual user or an enterprise user can use the service to automatically upload contents of a specific category while using a specific social media service that he / she pre-established. For this purpose, a content automatic posting system 20), inputting account information, and providing content reference information. Hereinafter, for convenience of explanation, the social media content automatic posting system 20 shown in FIG. 1 will be referred to as a 'system 20' for the sake of convenience.

First, the user accesses the system 20 through the user terminal 40, provides member information, and performs a membership registration procedure. Of course, the separate membership process may be omitted. Then, the user inputs account information (including social media service selection information, account specific information such as an ID and an e-mail address, password, etc.) through the user terminal 40 and transmits it to the system 20 (S205).

When the information receiving unit 22 of the system 20 receives account information from the user terminal 40 in connection with the communication processing unit 21, the account information is stored in the database 25 in association with the member information operating unit 24 . The information providing unit 23 of the system 20 also provides a user interface for inputting (or selecting) content reference information to the user terminal 40, S210 " to the system 20 after inputting the content reference information to be automatically posted.

The content reference information to be automatically posted can be derived in a wide variety of forms. For example, the content reference information may include category information of content, time information, content type, detailed items, other specific information, and the like.

The category information is information about which contents of the field are to be uploaded. Examples of categories include sports information, stock information, weather information, book information, music information, travel information, food information, news information, and foreign language information. That is, in the case of an individual user who likes sports or an enterprise user who performs marketing through sports information, it may be desirable to periodically post specific sports information. For example, in the case of the soccer category, periodic club soccer ranking information, and information on the match results that have occurred on that day can be sorted and posted automatically every day. Or in the case of the baseball category, the real time score information of the set support team can be automatically posted whenever a score is generated. Also, in the case of stock information, the market price and the closing price information of the set interest item can be sorted and automatically posted when the chapter starts or the chapter ends. In the case of foreign language information, it is also possible to automatically post English or Chinese sentences related to news that is an issue on a daily basis.

As described above, the category information can be very diverse. For convenience of description, an example in which real-time score information of a specific supporting team among sports information categories is automatically posted will be described below.

The timing information is information that the user selects when to upload the content to be posted. For example, when the real time score information of the supporting baseball team is to be automatically updated, the time for uploading is set to 'after the game', 'every 30 minutes after the game starts',' every time ', or' You can set up when you want to upload it.

The content type is the information set by the user as to how to upload the content to be posted. The types of social media contents may include text, image, and video, and may be a combination of both.

Details are information about the required items to be included in the content to be posted. If you set the baseball team's score information to be automatically posted in text form every 30 minutes after the start of the game, you can set the details as weather, ballparks, crowds, scores, team names, and so on.

In addition, it may further include the uniqueness information as the content reference information. The uniqueness may be the support team set by the user in the case of the sports category, the interested item set by the user in the case of the stock category, In the case of the information, it may be the number set by the user.

The above-described content reference information may provide a user interface to the user terminal 40 from the information providing unit 23 of the system 20 so that the user can sequentially select or input specific criteria. Of course, if the user inputs (selects) all of the content reference information, the information providing unit 23 of the system 20 extracts an example of the content to be posted later according to the set content reference information from the database 25, ), It is possible to confirm in advance which type of content is to be posted based on the content reference information set by the user. Of course, some users may have difficulty in selecting the content reference information by item. Therefore, if the user first selects the category information among the content reference information, the user first provides various content examples provided in the corresponding field, And may then be allowed to select the remaining time information and / or detail items according to the content example.

When all of the content reference information is inputted (selected) from the user terminal 40 and transmitted to the system 20 (S210), the information receiving unit 22 of the system 20 receives the content reference information, The control unit 24 stores the content reference information in the database 25 (S215).

The process of inputting the account information and inputting the content reference information may be performed by connecting the user terminal 40 to a specific web page operated by the system 20, (40).

FIG. 3 is a flowchart illustrating a process of creating and automatically uploading text-type content among operation methods of a content automatic posting system for social media according to an embodiment of the present invention. That is, after a specific user provides the account information and the content reference information to the system 20 through the process of FIG. 2, the system 20 generates a text-based content corresponding to the content reference information, will be. Hereinafter, for convenience of explanation, it is assumed that the user sets up the score information of the specific support team among the sports information every 30 minutes after the start of the game and is set to be automatically posted.

The data collecting unit 26 of the system 20 collects text data after referring to the content reference information of the corresponding member stored in the database 25 in association with the member information operating unit 24. [ If the time information of 'every 30 minutes after the start of the game' is stored, the data collecting unit 26 collects the data every 30 minutes after the start of the baseball game. Collect. Of course, the data collecting unit 26 may periodically collect data according to a predetermined setting, and then continuously update the database 25 in the database 25 regardless of the timing information included in the content reference information.

Also, since the member has selected a sports category, the data collection unit 26 collects data by performing a search using a sports search, a baseball, or a team name through a web search or a search engine. Of course, it is possible to perform a centralized search targeting a specific site (such as the Korean baseball committee) that provides only information related to baseball.

When the data collecting unit 26 collects data, the data extracting unit 27 extracts specific data to be included in the contents from the collected data (S310). For example, the data extracting unit 27 extracts information such as weather, ballparks, spectators, scores, and team names as detailed items included in the content reference information. That is, if the data collected by the data collecting unit 26 is baseball game-related information that is being played in the entire stadium on the date, the data extracting unit 27 extracts a specific cheering team (supposed to be the LG Twins) The information of the stadium, the information of the stadium, the number of real-time spectators adhering to the stadium, the current score, and the name of the support team and the opponent team.

An example of the specific data extracted by the data extracting unit 27 can be summarized as follows: "Weather: Cloudy, Baseball: Jamsil Stadium, Number of Spectators: 12,000, Score: 3-2, Team Name: LG Twins - Doosan Bears".

Thereafter, the text content production unit 29 produces content using the data extracted by the data extraction unit 27, and the content registration unit 32 registers the text content produced by the text content production unit 29 in the social And transmits it to the media platform 10 for automatic uploading.

FIG. 4 illustrates an example of text-based content automatically posted through the process of FIG. In other words, in response to the user's account of Orange Digit Korea, there are '12,000 baseball fans who found Jamsil today with a cloud, and the current text 3:2 says that the LG Twins are winning the Doosan Bears by one point difference' Can be confirmed. The above content production process is performed automatically by the system 20 in accordance with the content reference information preset by the user, and the user can confirm that he / she has not performed any action at the time of registering the post. However, other users who have verified the content will recognize it as if Orange Digit Korea wrote the post directly.

On the other hand, the text content production unit 29 generates text-based content using the data extracted by the data extraction unit 27, and extracts the extracted data such as' weather: cloudy, stadium: Jamsil Stadium, 12,000 spectators, : 3 to 2, team name: Elgin Twins - Doosan Bears' are produced in advance as boilerplate and made into final data by using the data stored in the database (25).

In other words, the baseball fans who are looking for [# weather] today (# baseball) are in the database 25, and the current score (# score) And the text content production section 29 extracts the boilerplate from the database 25, and then outputs the boilerplate data to the data extraction section (not shown) 27) are filled in parentheses in the boilerplate to complete the final sentence. Of course, the text content production section 29 does not merely combine the data extracted by the data extraction section 27 into a common phrase, but can modify some of them according to a rule. For example, in the case of "cloudy" of the weather, the expression "cloudy" is changed to insert it into the (# weather) part, and the score difference is calculated through the information of "3 vs. 2" And whether or not the operation result is a positive value, a negative value, or 0 (whether to read #).

FIG. 5 is a flowchart illustrating a process of processing textual content and automatically uploading textual content among the methods of operating a content automatic posting system for social media according to an embodiment of the present invention through content analysis.

First, the data collection unit 26 of the system 20 collects text data (S505), and the data extraction unit 27 extracts specific data from the collected data (S510). The text content production unit 29 extracts &Lt; S515 > The processes of collecting <S505>, extracting <S510>, and drafting <S515> are replaced with descriptions of the processes of <S305>, <S310>, and <S315> of FIG.

Thereafter, the data analysis unit 28 analyzes the text content draft produced by the text content production unit 29 (S520). The analysis standard of the data analysis unit 28 varies according to the type of the content (whether it is text, image or video), the category, and the like. In the case of the content in the form of text providing the score information of the specific supporting team, , And whether they are leading the game. In the example of FIG. 4, it can be confirmed that the support team is leading.

Thereafter, the text content production unit 29 produces the final content by processing the text content draft produced according to the analysis result of the data analysis unit 28, and the post content registration unit 32 transmits the finalized text content to the social To the media platform 10 for posting (S530).

That is, the post shown in FIG. 4 is a simple sentence, but it processes the sentence according to the meaning of the present sentence. For example, if it is confirmed that the corresponding supporting team is leading according to the analysis result of the data analysis unit 28, the font size of the portion '3' indicating the score of the corresponding supporting team is increased as shown in FIG. 6, Emphasize with a thick red color, and insert a mascot emoticon symbolizing each team at the end of the sentence. In FIG. 6, since the LG Twins lead the Doosan Bears, the emoticon of the twin emoticons symbolizing the LG Twins is inserted, and the emoticon of the bear emoticons symbolizing the Doosan Bears are inserted together , The atmosphere of the whole sentence can be fun. Of course, various types of emoticons to be included in the contents may be stored in the database 25 in advance.

In addition, if the data analysis unit 28 analyzes that the weather is cloudy through the content of 'cloudy', the text content production unit 29 may additionally insert a cloud emoticon in the (# weather) have.

FIG. 7 is a flowchart illustrating a process of creating and automatically uploading image-type content among the operation methods of the content automatic posting system for social media according to the embodiment of the present invention. More specifically, the present invention relates to a process of posting content in a form of a combination of text and images.

The data collection unit 26 of the system 20 first collects text data S705 and the data extraction unit 27 extracts text data S710 and the text content production unit 29 uses the extracted data And creates a text content draft (S715). These processes are replaced with the process descriptions of < S305 >, < S310 >, and < S315 >

Thereafter, the data analyzer 28 analyzes the draft of the text content S720. As in the process of FIG. 5, the data analyzer 28 analyzes the category through the entire atmosphere of the corresponding sentence or words appearing, as well as the lead of the corresponding cheering team. Thereafter, the text content production unit 29 processes the text content draft according to the analysis result of the data analysis unit 28 to produce the final content S725, which is the same as that of step S525 of FIG.

However, in the example of FIG. 7, it is desired to include image data related to the text content. That is, the data analyzer 28 analyzes the category through words appearing in the process of analyzing the text content draft (S720). According to the analysis result of the data analyzer 28, the data extractor 27 extracts the text content The image data related to the draft is extracted (S730). That is, since the data analyzer 28 recognizes that the content is related to the baseball through the text draft analysis, the data extractor 27 extracts images related to the baseball. Also, it is confirmed that the LGD twins are reading through the analysis of the data analysis unit 28, so that the data extraction unit 27 preferably extracts the image related to the LGD twins among the images related to the baseball.

When the data extracting unit 27 extracts the related image, the image extracted from the baseball or the LG Twins may be extracted from the image data stored in the database 25. Alternatively, the data extracting unit 27 may extract the images included in the baseball-related news articles retrieved in real time in association with the data collecting unit 26. [

Then, the image content production unit 30 processes and produces an image data draft using the extracted image data (S735). The processing and production of the image data draft may be a process of adjusting the size so that the extracted image data can be displayed appropriately according to the display size of the smart device, and when combined with the text to be described later, And adjusting the brightness or saturation of the image data so that the image data can be acquired. In addition, since there may be a copyright problem when using image data extracted from a real-time news article, the image content production unit 30 may prepare an image data draft by synthesizing a link of a news article extracted from the image data to image data .

Then, the image content production unit 30 creates the final image content by synthesizing the text content finally produced in the text content production unit 29 and the image data draft produced in the previous step S740, and the post registration unit 32 registers the finally produced image The content is transmitted to the social media platform 10 for posting (S745).

FIG. 8 illustrates an example of a post of final image content in which an image and text are combined through the process of FIG. In other words, it is possible to confirm that the posting of the current game situation is synthesized in the image related to the baseball image (in particular, the image related to the image of the LG Twins).

Meanwhile, the analysis criteria of the data analysis unit 28 and the image data extraction criteria may be variously changed. For example, if the text analyzing unit 28 analyzes a text content draft to identify a word indicating red color, the data extracting unit 27 extracts the image data from the pre-stored image in association with the data analyzing unit 28, It is possible to extract image data having a red color by analyzing the saturation of data or the like. That is, the data analyzing unit 28 classifies the moods of the entire text contents by the weather, the emotion, the color, etc. through the analysis of the text content draft and stores the images stored in the database 25 in the same manner by weather, , And the atmosphere is analyzed for each color, thereby extracting the image data of the same atmosphere.

In addition, when the text and the image are combined, if the length of the text is long, the content creators 29 and 30 may adjust the text form or divide the text into several images. For example, if it is confirmed that the text content draft produced according to the analysis of the data analysis unit 28 can not be included in a single image, the text content production unit 29 generates a text content draft, a font size adjustment, So that the text content draft can be inserted into a single image.

Of course, there may be a case where the entire text draft can not be inserted into a single image even through such text processing. If the data analysis unit 28 confirms this, the text content production unit 29 generates a text content When the final image content is produced, the image content production unit 30 may sequentially synthesize a plurality of separated text contents into a plurality of images.

FIG. 9 is a flowchart illustrating a process of creating and automatically uploading a video-type content in an operation method of a content automatic posting system for social media according to an embodiment of the present invention. More specifically, the present invention relates to a process of posting content in a form of a combination of text and video.

First, the data collection unit 26 of the system 20 collects text data (S905), the data extraction unit 27 extracts text data (S910), and the text content production unit 29 uses the extracted data And the data analyzer 28 analyzes the text content draft <S920>, and the text content producer 29 creates the final text content (S925). These procedures are replaced by the same process description in Fig.

However, in the example of Fig. 9, it is desired to include video data related to text contents. That is, the data analyzer 28 analyzes the categories through the words appearing in the process of analyzing the text content draft (S920). According to the analysis result of the data analyzer 28, the data extractor 27 extracts the text content Extracts video data related to the draft (S930). That is, since the data analysis unit 28 recognizes that the contents related to the baseball are analyzed through the text draft analysis, the data extraction unit 27 extracts the video related to the baseball. Further, it is confirmed that the LGD twins are reading through the analysis of the data analysis unit 28, so that the data extraction unit 27 preferably extracts video related to the LGD twins among the baseball related videos.

When the data extracting unit 27 extracts the related video, it can extract the video indexed by the baseball or the LG Twins among the video data stored in the database 25. Alternatively, the data extracting unit 27 may extract the video data by extracting the baseball relay moving image retrieved in real time in association with the data collecting unit 26. [

Then, the video content production unit 31 generates the final video content by synthesizing the text content finally produced by the text content production unit 29 and the extracted video data draft, and the post registration unit 32 registers the finally produced video content To the social media platform 10 for posting (S940).

As in the case of image content production, the analysis criteria and the video data extraction criteria of the data analysis unit 28 can be variously changed even when video contents are produced. For example, if the text analyzing unit 28 has analyzed a text content draft to identify a word indicating red color, the data extracting unit 27 extracts the video data The video image data including a large number of red video images on average can be extracted by periodically extracting and analyzing a sample screen of data or an image frame inside the video.

In addition, when the text and the video are combined, if the length of the text is long, the contents producers 29 and 31 can adjust the text form or output the text in multiple scenes while the video is being reproduced. For this purpose, when the data analyzer 28 extracts the video data, the length of the video data (referring to the reproduction time) is also referred to, and even if the long text is divided and synthesized, the length of the video It is desirable to extract the data.

As described above in detail, according to the content automatic posting system 20 for social media and the method of operating the same according to the present invention, a post is automatically uploaded to the social media platform 10 according to the content reference information preset by the user It is convenient and convenient. That is, there is no need to perform any action such as a search, a posting, a photograph upload, RFID tagging, or the like, and if only the content reference information is set in advance, When it happens, various forms of content are automatically posted to your social media account. Therefore, individual users do not have to spend time to write a post, and enterprise users do not have to allocate dedicated personnel to promote through social media.

In addition, the content automatic posting system 20 can process the image and video data to be suitable for a small screen of the portable smart device and post the image and video data, thereby assuring the optimum visibility and not analyzing the contents of the data Emoticons, background images, and the like can be changed according to weather, emotion, and result of the match, so that it can be displayed to other users as if they were uploaded by actual account users.

In the above description, the final contents are produced by various combinations of text, image and video data. However, the system 20 may further include an audio content producer (not shown) The content may be combined with the content of the content to be posted.

Another example of the process of automatically posting contents according to preset content reference information may be performed by checking the schedule of the user.

For example, a dedicated application provided by the system 20 to the user terminal 40 may be interworked with a schedule management application (such as a calendar application) previously installed in the user terminal 40, The control unit 28 can analyze the schedule registered in the schedule management application and check whether there is a specific event on a specific date. If it is confirmed on June 10, 2017 that the user's schedule is a trip to Jeju Island, the data collection unit 26 retrieves weather information when it arrives on June 10, 2017, The text content production unit 29 generates text contents 'Today is Jeju-do weather is fine', and then the post content registration unit 32 is automatically posted to the social media platform 10 can do. Of course, even in this case, the image content production unit 30 and the video content production unit 31 can intervene together to synthesize images of Jeju Island in clear weather, or to synthesize Jeju Island introduction videos.

In another example, the system 20 may analyze past content that is already registered in the social media platform 10 by a user, so that specific content is automatically posted. For example, if the user has posted a post such as "I will travel to Jeju Island on June 10" to share with friends, the data analysis unit 28 of the system 20 can search the corresponding The data collecting unit 26 searches for weather information when it arrives on June 10, 2017, and the weather information is retrieved from the data collecting unit 26 , The data extracting unit 27 extracts the weather information of the Jeju Island according to the predetermined setting and the text content producing unit 29 produces the text content "Today is the weather of the Jeju Island is fine" To be automatically posted to the media platform.

Thus, there can be a wide variety of ways in which the necessary content can be automatically posted to your social media account even if the user does not do anything.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, And additions should be considered as falling within the scope of the claims of the present invention.

10: Social Media Platform
20: Content automatic posting system
21:
22: Information receiving section
23: Information provision
24: Membership Information Operations Department
25: Database
26: Data collecting unit
27:
28: Data analysis section
29: Text content production department
30: Image content production department
31: Video Content Production Department
32: Post register
40: User terminal

Claims (6)

An information receiver for receiving the account information and the content reference information from the user terminal;
A member information operating unit for storing the account information and the content reference information in a database;
A data collection unit for collecting data according to the content reference information;
A data extracting unit for extracting specific data corresponding to the content reference information from the collected data;
A content creator for producing a content corresponding to the content reference information using the extracted data; And
And a posting registration unit for registering the created content in a social media platform corresponding to the account information.
The method according to claim 1,
Wherein the data collection unit collects data according to the content reference information through a web search.
3. The method of claim 2,
Wherein the data extracting unit extracts specific data from the data collected by the web search in the data collecting unit or extracts specific data from data pre-stored in the database.
The method according to claim 1,
Wherein the content production unit produces text content text content, or creates image content in which text and images are combined, or video content in which text and video are combined.
5. The method of claim 4,
And a data analyzing unit for analyzing text, image or video data to be included in the contents,
Wherein the content production unit processes the text type, image type and type, and video type and type according to the analyzed result of the data analysis unit to produce content.
(Hereinafter referred to as &quot; system &quot;) in which specific content is created and registered in a social media platform according to a setting made by a user terminal,
(A) receiving account information and content reference information from the user terminal in the system and storing the received account information and content reference information in a database;
(B) collecting data in accordance with the content reference information in the system;
(C) extracting specific data corresponding to the content reference information from the collected data in the system;
(D) creating content corresponding to the content reference information using the extracted data in the system; And
And registering the created content in a social media platform corresponding to the account information in the system.

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