KR20180107625A - Virtual Contents Joint Participation Service System - Google Patents

Abstract

The present invention relates to a virtual content joint participation service system. The virtual content joint participation service system provides a community entertainment culture service of a consumer by providing content such as sport games, various games, etc. to users in a virtual space. The virtual content joint participation service system comprises a communication module, a content image playback part, an avatar assignment part, an avatar graphic generation part, an avatar control module, an image synthesis module, and a content transmission part.

Description

{Virtual Contents Joint Participation Service System}

BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to a virtual content co-participation service technology field, and more particularly, to a virtual content cooperative participation service system for enjoying virtual content together.

As the Internet develops and individuals enjoy leisure time in a virtual space, more and more are getting more and more.

Therefore, there is an increasing need for a joint play culture service in a virtual space, which aims to solve the alienation due to personalization by living a community in a virtual space.

In addition, offline sales decrease and online sales increase, but online marketing is not effective.

Japanese Patent No. 6070544 10-2013-0051374

SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a community play culture service for a consumer by providing contents such as sports games and various games in a virtual space to users.

In addition, I try to reduce the stress accumulated in real life through surrogate satisfaction by allowing me to experience another life in a virtual space.

Furthermore, it is to cultivate culture and revitalize economy by making contents of community play culture service become contents trader that anyone can provide or receive.

Also, it is aimed to increase the marketing efficiency by grasping the preference by user 's behavior.

According to an aspect of the present invention, a virtual content collaborative service system is proposed, which is implemented as a server and program modules executed in the server, and supports a small user in a virtual space for a plurality of users.

The proposed virtual content collaborative service system includes a communication module for defining a small group in a database and providing communication tools on a network to users belonging to the group, a content image playback unit for playing the content video, An avatar graphic generating unit for generating avatar graphic information assigned by the avatar assigning unit, an operation unit for displaying the operation and display state of the avatar in the avatar graphic generating unit to the user or the user An avatar control module for controlling according to an instruction input of a server, and an avatar graphic information synthesizing unit for synthesizing avatar graphic information corresponding to at least one or more avatars generated by the avatar graphic generating unit, Composite module, created play space The phase comprises the small group of users, at least parts of the content transmitter for transmitting a part that belongs to.

According to another aspect, the avatar control module of the proposed virtual content cooperative participation service system may include an avatar position manipulation unit for manipulating the position and size of the avatar on the screen in accordance with a user instruction.

According to another aspect of the present invention, a video synthesis module of a proposed virtual content collaborative service system recognizes a predetermined object in an image reproduced by a content image playback unit, and arranges an avatar based on the size of the recognized object and position information on the screen And an avatar placement determination unit that determines the area and determines the size of the individual avatar and the placement position on the screen.

The avatar graphic generation unit of the virtual content joint participation service system may further include a standard size avatar generation unit for generating the avatar of the avatar characteristic determined in accordance with the avatar control module at a standard size, The avatar graphic control unit for generating graphic information according to the size of the individual avatar determined by the avatar placement unit and the position on the screen and the avatar graphic information generated by the avatar graphic control unit, And an image synthesizing unit for synthesizing and generating a play space image.

Meanwhile, the content video played by the content video playing unit of the proposed virtual content cooperative participation service system may be a game program.

Furthermore, the virtual contents joint participation service system is a system in which a virtual commodity or a real commodity including decorative items or action items for decorating an avatar for members of a small group is used for AI-based advertisements based on AI (artificial intelligence) Module. ≪ / RTI >

In addition, the avatar assigning unit of the virtual content joint participation service system may further include an advertisement avatar assigning unit that assigns at least one or more advertisement avatars recommending a preferred commodity to an advertisement company according to behaviors of users belonging to a small group.

In addition, the advertisement avatar of the virtual content joint participation service system may be controlled in display state or operation according to the AI-based advertisement of the AI-based advertisement module.

In addition, the virtual content joint participation service system may further include a recommendation product determination unit that determines and recommends a product preferred by the avatar based on the avatar behavior.

According to another aspect, the recommendation merchandise determination unit of the virtual content collaborative service system may include an avatar behavior data collection unit and an avatar behavior data collection unit for collecting and storing avatar behavior data for the avatar behavior variable, The apparatus may further include a customized product determination unit that includes a machine learning algorithm for outputting a product, and determines a recommended product for each individual by learning the avatar purchase probability to be high using the avatar behavior data.

Furthermore, the virtual content collaborative service system may further include a content image storage unit for storing at least one content image.

In addition, the virtual content collective participation service system may further include a content image input unit for receiving the content image from the content provider and transmitting the content image to the content image storage unit.

According to the present invention, it is possible to provide contents of sports games, various games, and the like in a virtual space to users, thereby providing a community play culture service of a consumer.

In addition, it is possible to experience another life in a virtual space, thereby reducing the stress accumulated in real life through surrogate satisfaction.

Furthermore, it is possible to cultivate culture and revitalize the economy by making contents of community play culture service become contents trader that can be provided or provided to anyone.

In addition, it is possible to improve the efficiency of marketing by recommending user-customized products by grasping the preference by user's behavior.

1 is a block diagram of a virtual content collaborative service system according to an exemplary embodiment of the present invention.
2 is an example of an avatar placement area according to an aspect of an avatar placement determining unit of a virtual content cooperative participation service system according to an exemplary embodiment.
3 is a block diagram of an avatar graphic creation unit and a video composition module of a virtual content collaborative service system according to an exemplary embodiment of the present invention.
4 is a block diagram of an aspect of a content image playback unit of a virtual content collaboration service system according to an exemplary embodiment of the present invention.
FIG. 5 is an example of an output screen provided by a user according to an aspect of a content image playback unit of a virtual content joint participation service system according to an exemplary embodiment.
FIG. 6 is a block diagram of an advertisement avatar allocator of a virtual content collaborative service system according to an exemplary embodiment of the present invention. Referring to FIG.
FIG. 7 is a block diagram of an apparatus for recommending goods, according to an embodiment of the present invention; FIG.
FIG. 8 is a block diagram of an aspect of a content image storage unit of a virtual content collaborative service system according to an embodiment.
FIG. 9 is an example of a content image input unit of the virtual content collaborative service system according to an embodiment.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a virtual content collaborative service system 100 according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings. Here, the same reference numerals are used for the same components, and repeated descriptions and known functions and configurations that may obscure the gist of the present invention will not be described in detail. Embodiments of the invention are provided to more fully describe the present invention to those skilled in the art. Accordingly, the shapes and sizes of the elements in the drawings and the like can be exaggerated for clarity. 1 is a block diagram of a virtual content collaborative service system 100 according to an exemplary embodiment of the present invention.

The virtual content cooperative participation service system 100 according to the proposed invention is implemented as a server and program modules executed in the server, and supports a small space in a virtual space for a plurality of users. The virtual content collaborative service system 100 includes a communication module 001, a content image reproducing unit 002, an avatar assigning unit 003, an avatar graphic generating unit 004, an avatar controlling module 005 ), A video synthesis module (006), and a content transmission unit (007).

The communication module (001) defines a small group in the database, and provides communication tools on the network to users belonging to the small group.

The small group defined by the communication module (001) may mean a group of virtual spaces that are simultaneously provided with a virtual content co-participation service.

In one embodiment, the subscriber may be a social network in a virtual space. In this embodiment, the communication module 001 may be a Social Network Service System.

In this example, the communication module 001 can receive the member registration through the online or offline member registration procedure and store it in the small DB of the communication module 001. The communication module (001) according to one aspect may be configured to generate a small group from the members stored in the small group DB. In another example, the communication module 001 may be an SNS interface unit including an interface module to a social network service system operated by another external affiliate.

Such an SNS interworking part may include, for example, an open SNS such as an existing social network service, for example, Twitter or Facebook, or a closed SNS such as a mini homepage, a band, or a cacao story . The communication module (001) according to one aspect can generate a predetermined size using the user account of the corresponding SNS of the existing SNS members linked to the SNS interworking unit.

On the other hand, the small group may be a private group that can be entered only by a person having a password or an invited person. Also, the small group may be an open group in which a group can be formed through a room search or a topic search. An administrator or a user of the virtual content collaborative service system 100 can create a small group and set a small group creation attribute through a user interface.

Meanwhile, the communication module (001) can provide a communication tool for the generated small user or members. The communication module (001) may provide communication tools to small users in the form of a predetermined dialog window according to an aspect. In addition, the image synthesizing module 006 may generate a play space image by synthesizing the communication graphics generated for communication according to an aspect by combining the avatar graphic information and the content image generated in the avatar graphic generating unit 004. [ The content transmission unit 007 may transmit the play space image generated by the image synthesis module 006 to the user.

The communication module (001) may implement the conversation content desired to be performed according to another aspect through a conversation speech balloon assigned to an individual avatar image to be described later. As another example, it is possible to implement a whisper, more specifically, to express a conversation or an operation state only to a specific user.

According to another aspect, the communication module (001) may provide a communication tool in the form of voice to a small user or members. For example, a user may use a VR device such as an HMD (Head Mounted Display) to talk to a small user in the form of voice while enjoying a play space image. The virtual content collaborative service system 100 may simultaneously provide the voice communication tool with the voice communication tool described above, or may provide the voice communication tool alone with the voice communication tool. Voice-based communication tools The advantages of providing communication tools to small-user users on their own are that they can concentrate on the play space image, while at the same time maximizing the experiential value You can raise it. Such a voice communication tool can be implemented by applying a communication technique of a known group call.

The content video playback unit 002 plays back the content video. The content image may be a previously photographed or produced image. The content image may be an image of a real space previously photographed according to an aspect. For example, through the video of the amusement park, you can enjoy a ride in a virtual space with a friend who actually wants to play with you, sitting in a selected place of the rides chosen by the user. In addition, since the content image is produced in accordance with the intention of the content provider, the content image may be the image of the real space that can be used in daily life, or may be a composite space image in which a predetermined program module is combined. Thus, the play enjoyed by the user may be play that can be done in the real space, or play which is impossible in the real space. Among the activities that can be done in the real space are knitting, games such as mahjong with members of the small group, watching sports games, concert venues and experience of a travel space. The impossible play in real space is to experience Mars in outer space. The avatar assigning unit (003) assigns an avatar to at least a part of users belonging to the small group. First, an avatar may be a virtual object that a user presents in a virtual space as a substitute for his or her role.

The avatar assigning unit 003 may assign an avatar to all or a part of the users defined in the small-sized DB according to an aspect, or randomly according to a predetermined program module.

The avatar assigning unit 003 may assign an avatar according to another aspect as a user belonging to the small group inputs an avatar assignment request through the user interface.

In the latter case, the user may be invited to the virtual space in which the virtual content co-participation service is provided, so that the avatar assigning unit 003 may assign the avatar to the user. For example, the avatar assigning unit 003 can assign an avatar to a friend by selecting and inviting a friend from a small-sized DB of the communication module 001 through a user interface.

The avatar assigning unit 003 of the virtual content cooperative participation service system 100 according to the instant embodiment, when assigning an avatar to a user according to an aspect, displays appearance, operation, and display status information of a predetermined basic type avatar to an avatar It is possible to set the transmission to the graphic generation unit 004 as an input signal as a default. The avatar assigning unit 003 may allow the user to set the appearance, operation, and display state information of the avatar of the user in the case of the avatar allocation by the user's request for the avatar allocation according to another aspect.

Meanwhile, the avatar graphic generation unit 004 generates the avatar graphic information allocated by the avatar allocation unit 003. [ The avatar graphic generation unit 004 may include a graphic processing apparatus according to an aspect. A graphics processing device is an electronic circuit, which is a known technology, designed to process an image of a memory and generate an image to be output to a screen. In addition, the avatar graphic generation unit 004 may generate avatar graphic information using a predetermined integrated circuit capable of generating three-dimensional graphics.

 The avatar control module 005 controls the operation and display state of the avatar of the avatar graphic generation unit 004 according to an instruction input of the user or server.

The avatar control module 005 may be configured to control the operation of the avatar and the display state of the avatar to be controlled according to an execution of a program to which predetermined editing or programming of a server of the virtual content collaborative service system 100 according to an embodiment is applied. Can be controlled.

For example, if a user selects a specific movie theater as a virtual content service provided through a user interface, the user's avatar is displayed on the server of the virtual content community participation service system 100 or in the avatar control module 005 It can be programmed to create a graphic image representing the process of sitting in the seat of the avatar movie theater at the entrance of the movie theater.

The avatar control module 005 can control the avatar according to an instruction input of the user according to another aspect. For example, a user can input an instruction to control an avatar through a user interface using a communication device having a user interface. The communication device may be, for example, an Internet TV, a portable mobile device, a device capable of communicating with a desk top, a notebook, or the like, and compatible with the augmented reality module platform.

The action of the avatar is, for example, an action in which the avatar moves in place or a predetermined distance on the screen, for example, walking, running, hand raising, falling back, and moving instantaneously. These unit operations are individually programmed and can be selectively executed according to user operations.

The display state of the avatar may be the appearance of the avatar. That is, it may include a shape of a face or a body, a facial expression expressing a melancholy, and basic clothes or ornaments. This information changes the shape or the image of the avatar's three-dimensional or surface, and can be reflected in the rendering process or the rendering process.

The avatar control module 005 allows the control unit or the user to control the operation or display state of the avatar as described above only on the program variables provided by the program by default through the control input of the control unit or the input of the user's user interface have.

For example, the avatar control module 005 may be selected from an egg shape, a round shape, an angled shape, a face image, a smile image, a frown image, and the like. Can be pre-set on the program module with default settings.

According to another aspect of the avatar control module 005, the appearance of the avatar uploaded by the user as an instruction input through the user interface, that is, the body shape or the face, may be input and applied to the user's avatar.

For example, a user may upload a photograph of a face or a body of a person or another person or a character as an external appearance of an avatar to be applied to the avatar of the user through the user interface, Or 3D information obtained by scanning the face or body shape of the person or character to be applied. The avatar control module 005 may generate a 2D facial image or a 3D graphic image of a facial, body, or the like uploaded by the user, and apply it to the user avatar.

The image synthesizing module 006 generates a play space image by combining the image reproduced by the content image reproducing unit 002 and the avatar graphic information corresponding to at least one or more avatars generated by the avatar graphic generating unit 004. [

The image synthesizing module 006 synthesizes the layer LAYER of the image reproduced in the content image reproducer 002 and the avatar graphic information layer LAYER generated in the avatar graphic generator 004 and 060 according to an aspect (ALIGN) to create a play space image by overlapping two layers.

The content transmission unit 007 transmits the generated play space image to at least a part of users belonging to the small group. The content transmitting unit 007 may include a predetermined communication means to transmit the play space image to the terminal of the user of the small member so as to provide the virtual content co-participation service. The avatar control module 005 of the virtual content collaborative service system 100 may further include an avatar position manipulation unit. The avatar position control unit manipulates the position and size of the avatar on the screen in accordance with a user instruction. A user can select a location and size of an avatar on a screen through a user interface using a communication device having a user interface. In this way, the on-screen position and size information of the avatar set by the avatar position control unit can be transmitted to the avatar graphic generation unit 004 together with other characteristic information of the avatar.

FIG. 2 is an example of an avatar placement area according to an aspect of the avatar placement determination unit 009 of the virtual content community participation service system 100 according to an embodiment.

The image synthesis module 006 of the proposed virtual content collaborative service system 100 may include an avatar placement determination unit 009 according to an aspect. The avatar placement determination unit 009 recognizes a predetermined object in an image reproduced by the content image playback unit 002 and determines an avatar placement area based on the size of the recognized object and the position information on the screen, And the position on the screen.

The avatar placement determination unit 009 may further include an image recognition processing unit according to an aspect. The image recognition processing unit recognizes a predetermined object in the image with a known image recognizing or processing function and transmits the recognized information signal to a predetermined other program module so as to perform other functions through image recognition have.

The reason why such an image recognition processing unit is needed in the avatar placement determination unit 009 is to determine whether an object included in the image when the user enjoys the virtual content co-participation service is an important object that should not be covered by an avatar or an advertisement window.

The avatar placement determination unit 009 may store image information of a main object previously set for each content image in the DB in the avatar placement determination unit 009 according to another aspect. Alternatively, video information of a main object previously set for each content image may be stored in the DB of the virtual content collaborative service system 100 according to an exemplary embodiment. The main object may be, for example, an animated character in the case of a movie, or an athlete or a main background in the case of a stadium.

The presence or absence of an object recognized in the image is an important object in that the virtual content collaborative service system 100 according to an exemplary embodiment of the present invention determines whether the object of the image recognized through the image recognition processing unit of the avatar placement determination unit 009 It is possible to compare the image information of the main object previously set for the image information and the content image stored in the DB.

On the other hand, the image information may include information about the shape and size of each object. That is, the image recognition processing unit identifies each object based on information about the shape and size of each object in the image, and compares the identified object with the image information of the main object previously stored in the DB of the avatar placement unit (009) It is possible to understand whether the same object.

On the other hand, since the size of the object can be enlarged or reduced when the image information is compared to determine whether the object is a main object, the avatar placement unit (009) You can do it.

The main object may be a predetermined object stored in the DB of the avatar placement determination unit 009, or may be any object that the image processing unit recognizes.

The avatar placement determination unit (009) can set an area in which there is no main object on the screen recognized according to an aspect as an avatar placement area in which an avatar can be arranged. For example, the hatched portion in FIG. 2 may be an avatar placement area. The avatar placement area of the avatar placement determination unit 009 may be divided into predetermined sections according to an aspect. The avatar placement determination unit (009) can arrange a position where an individual avatar is placed on a screen or a size of an avatar in a predetermined section.

The avatar placement area may be divided into m x n areas, for example, and each zone may be stored in the DB of the avatar placement decision unit 009 as matrix information. Accordingly, each of the regions is composed of predetermined pixels and occupies a predetermined area on the screen. For example, if the y-axis is divided into 7 and the x-axis is divided into 9, the uppermost region on the screen occupies 1/63 of the entire screen and the position information of (b1, a1) as shown in Fig. In the avatar placement area, the respective avatars can be arranged at predetermined positions in a predetermined size within such avatable placement area.

The avatar placement determination unit (009) may determine the location where the individual avatar is to be placed and the size of the avatar by executing a program reflecting the predetermined algorithm, or may receive the user instruction input in accordance with another aspect to place the avatar in the avatar placement area have.

The avatar placement determination unit (009) may set a screen of the whole image as an avatar placement area according to another aspect. That is, even if the avatar placement determination unit 009 recognizes the object in the content image, it may overlap the recognized object and the individual avatar. In the case of overlapping, the avatar placement unit (009) may make an object to be displayed in an area overlapping on the screen according to a predetermined condition as an avatar or a recognized object.

FIG. 3 is a block diagram of an avatar graphic generation unit 004 and an image synthesis module 006 of the virtual content collaborative service system 100 according to an embodiment.

The avatar graphic generation unit 004 of the virtual content collaborative service system 100 may further include a standard size avatar generation unit 010 according to an aspect of the present invention, And may further include an avatar graphic adjusting unit 011 and an image synthesizing unit 012.

The standard size avatar generation unit 010 can generate avatars of the avatar characteristics determined in accordance with the avatar control module 005 as standard sizes. The standard size may be an area on the screen preset by the standard size avatar generation unit 010, that is, a predetermined number of pixels, according to one aspect.

 The avatar graphic adjustment unit 011 enlarges or reduces the standard size avatar generated by the standard size avatar generation unit 010 according to the size of the individual avatar determined by the avatar placement determination unit 009 and the position on the screen, Lt; / RTI > For example, if the avatar graphic adjustment unit 011 desires to place the avatar A in the area (b7, a2) of FIG. 2 determined by the avatar placement determination unit 009, The avatar graphic can be adjusted so that the avatar is placed inside the avatar. The avatar graphic adjustment unit 011 may enlarge the image by inserting new pixels generated by interpolation so that the connection between the two adjacent pixels in the horizontal direction or the vertical direction is natural according to an aspect. The avatar graphic adjustment unit 011 can reduce the image by removing some of horizontal or vertical pixels according to another aspect.

Accordingly, the image composition unit 012 can generate a play space image by combining the avatar graphic information generated by the avatar graphic adjustment unit 011 and the image reproduced by the content image playback unit 002. [ FIG. 4 is a block diagram according to an aspect of a content image playback unit 002 of a virtual content joint participation service system 100 according to an embodiment. FIG. 5 is a block diagram illustrating a virtual content joint participation service system 100 Is an example of an output screen provided by the user in accordance with an aspect of the content image playback unit 002 of FIG.

The content image reproduced by the content image playback unit 002 of the proposed virtual content cooperative participation service system 100 may be a game program according to an aspect.

A game program may be, for example, a mahjong, a baduk, or a board game. These games may be performed in the form of a background image in the real space according to an aspect, or may be performed in the background of a virtual image using a predetermined theme.

An example of an output screen in which a game program of a virtual content co-participation service providing a game program as a content video is executed is the mah-jong game shown in Fig. As shown in FIG. 5, each of the avatars representing the users enjoys the game by sitting at their respective positions on the table on the screen. FIG. 5 shows an example in which words that the user wants to speak through the communication module 001 are displayed on the avatar head-on speech bubble on the screen. On the other hand, the display form of the conversation is not limited to the speech balloon, but can be displayed in other forms such as a chat window or voice as described above. The proposed virtual content co-participation service system 100 may further include an AI (Artificial Intelligence) based advertisement module. The AI-based advertisement module can perform artificial intelligence (AI) -based advertisements for a small group of virtual goods or real goods including decorative items or action items for decorating avatars to members of small groups.

The AI-based advertisement module may be an advertisement module using a predetermined artificial intelligence algorithm. The artificial intelligence algorithm is a known art and its details will be omitted, and the application of the predetermined artificial intelligence algorithm according to the present invention will be described in detail when describing the customized goods determiner 017 described later.

Meanwhile, the AI-based based advertisement module may include a program module according to an advertisement content requested by an advertiser according to an aspect. The AI-based advertisement module may execute the corresponding advertisement program module and transmit the generated advertisement graphic information to the image synthesis module 006 according to an aspect. The image synthesis module 006 may generate a play space image by synthesizing the advertisement graphic information together with the image reproduced in the content image playback unit 002 and the avatar graphic information.

The AI-based advertisement module may include a program that is programmed to be implemented at a predetermined position in the form of an advertisement in which the advertisement graphic information is moved according to another aspect, or to be implemented at a predetermined position in a fixed advertisement form.

In addition, the AI-based advertisement module may include a program programmed to be embodied in a play space image by matching an advertisement graphic image with a predetermined object on the basis of an object recognized in the play space image by the image processing unit.

On the other hand, the decoration item may be an avatar character such as a great person, an entertainer, a cartoon character, or the like, and can be implemented in various aspects such as clothing, jewelry, hair style, and the like. Also, the action items may be various actions such as cheering, idol dancing, and handshake.

FIG. 6 is a block diagram according to an aspect of an advertisement avatar assigning unit 014 of the virtual content collaborative service system 100 according to an embodiment.

The avatar assigning unit 003 of the proposed virtual content collaborative service system 100 may further include an advertisement avatar assigning unit 014. [ The advertisement avatar assigning unit 014 can assign at least one or more advertisement avatars to the advertisement company that recommend a preferred product according to the behavior of each user belonging to the small group.

The user behavior refers to the type of virtual content used by the user, the visited website, the detailed information of the commodity, the purchased commodity, the category of the commodity or purchased commodity, the use coupon, the purchasing means, the recent commodity / User time information, and at least one of them may be a combined form.

The advertisement avatar may be an avatar that provides a personalized advertisement to a service user based on an artificial intelligence platform according to a work aspect.

The avatar control module can control an advertisement avatar according to an input of an advertisement company according to an aspect. The avatar control module may control the advertisement avatar according to another aspect by executing the pre-stored advertisement module at the request of the advertisement company.

Meanwhile, the virtual content joint participation service system 100 according to one embodiment may include an advertisement company DB in which an advertisement company list is defined according to one aspect. The advertisement avatar assignment unit 014 can assign an advertisement avatar to an advertisement company defined in the advertisement business DB. The AI-based advertisement module may further include an AI-based behavior information collection and analysis unit according to an aspect. The behavior information collection and analysis unit may generate an advertisement module that recommends a product for each user belonging to the small group using a predetermined AI algorithm.

According to one aspect, the behavior information collecting and analyzing unit uses a product or purchase history that the user searches online while using the virtual content cooperative participation service system 100 according to the present invention as learning data, It is possible to learn to output the goods.

According to another aspect, the behavior information collection and analysis unit may collect basic personal information of behavior accumulated by the user while using and purchasing other services on the Internet and use the collected personal information as learning data. The behavior information collecting and analyzing unit uses the learning data to input the consumer behavior and outputs a preference item of the consumer according to the consumer behavior so as to obtain the category or commodity of the most preferred commodity for each behavior, .

Accordingly, the avatar control module can control the avatar according to the result of execution of the program stored in the analysis and analysis module of the behavior information of the AI-based advertisement module.

For example, the AI avatar A uses the fact that the avatar A often purchases chocolate or coffee every time the user uses the mah-jong game content as a content image between 6 pm and 8 pm according to the execution result of the program of the behavior information collection and analysis section When the user A enjoys the mah-jong game within the time, the behavioral information collecting and analyzing unit accesses the avatar of the user A at the time of outputting and attempts to make a conversation of " .

 In addition, the AI-based advertisement module can use the behavior information collecting and analyzing unit to advertise customized advertisements for each user, for example, a car, a yacht, a clothes sale, and the like preferred by the user according to user behavior.

In addition, if the user clicks on the AI-based advertisement or the advertisement avatar that the user has tried to communicate, the user can link the sales module address so that the user can access the site where the advertisement avatar can purchase the recommended product.

On the other hand, the advertisement avatar may recommend user preference products according to behaviors of users belonging to a small group according to one aspect or may recommend user preference products according to behaviors of avatars of users belonging to a small group according to another aspect. More specifically, in the former case, the behavior information collecting and analyzing unit acquires the purchase behavior data of the user collected when the user uses the virtual contents cooperative participation service system 100 according to the present invention, The advertisement avatar can be learned by collecting and using the purchase behavior data. In the latter case, the advertisement avatar can allow the avatar learning part to learn the advertisement avatar using the user purchase behavior data for each behavior of the avatar collected at the time of using the virtual content cooperative participation service system 100 according to the present invention.

In addition, the advertisement avatar of the proposed virtual content joint participation service system 100 can be controlled in the display state or operation according to the AI-based advertisement of the AI-based advertisement module. As described above, the AI-based advertisement program can advertise the corresponding product to the user by controlling the operation or display state of the advertisement avatar so that the user can advertise the preferred product according to the behavior of each user by using a predetermined AI algorithm have.

The proposed virtual contents cooperative participation service system 100 may further include a recommendation product determination unit 015 according to another aspect. The recommended product determination unit (015) determines and recommends a product preferred by the avatar based on the avatar behavior.

The user can control the avatar through the avatar control module 005 by using the virtual content co-participation service according to an embodiment. Accordingly, the recommendation product determination unit (015) or the avatar control module (005) can collect activity history data in the virtual space of the avatar. The recommended product determination unit (015) can determine and recommend a product preferred by the avatar by analyzing the behavior pattern of the avatar based on the activity history data in the virtual space of the avatar. The avatar behavior can be classified into various types such as a type of virtual content that the user participated through the avatar, detailed information of the price of the sought product, detailed information of the purchased product, a category of the sought product or purchased product, , User time using the above variables, and the like.

The recommended product determination unit (015) is a tool for analyzing the consumption pattern of the avatar according to one aspect, and uses a trend analysis tool for analyzing the trend using the collected activity data of the avatar or an artificial intelligence engine for analyzing the behavior . The recommended product determination unit (015) is a tool for analyzing the consumption pattern of the avatar according to another aspect, and can use a predetermined program using the collected activity history data of the avatar. The predetermined program may be a program programmed according to a predetermined algorithm according to an aspect. The predetermined algorithm may be an artificial intelligence algorithm. FIG. 7 is a block diagram according to an aspect of a recommendation product determination unit 015 of the virtual content collaborative service system 100 according to an embodiment.

The recommendation product determination unit 015 of the virtual content collaborative service system 100 may further include an avatar behavior data collection unit 016 and a customized product determination unit 017. [

The avatar behavior data collection unit 016 may collect and store avatar behavior data (data) for the avatar behavior variable. The customized product determination unit (017) includes a machine learning algorithm for inputting an avatar behavior variable and outputting a product for each avatar as an output, and learns the avatar's purchase probability to be high using the avatar behavior data, Can be determined.

The avatar behavioral variable includes details of the type of virtual content the user participated in through the avatar, the price of the sought product, the detailed information of the purchased product, the category of the sought product or the purchased product, the usage coupon, Corners, user time using the above variables, and the like. Categories can be, for example, food, clothing, beauty goods, infant supplies, household goods / furniture / health, electronics, sports leisure, automobiles, books / stationary / hobbies, tickets, The avatar behavior data collection unit 016 can collect and store the avatar behavior data for the avatar behavior variable.

The customized merchandise determination unit 017 may determine an avatar's recommended merchandise by using an artificial intelligence algorithm, for example, a machine learning algorithm according to an aspect. The machine learning algorithm to be used in the customized product determination unit 017 can select a machine learning algorithm suitable for the type and characteristics of the avatar behavior variable selected as the input of the customized product determination unit 017. [

On the other hand, machine learning algorithm is a group of various actions for solving any problems by applying machine learning. Machine learning is a technique known in the art as learning a set of data on a machine and then extracting useful information from data that is input later using the obtained rules or patterns. Machine learning is divided into supervised learning, unsupervised learning and reinforcement learning. Machine learning algorithms are divided into neural network, data mining, decision tree, ), And pattern recognition.

The virtual content collaborative service system 100 according to an exemplary embodiment may use an appropriate algorithm according to the accuracy, the learning time, the linearity, and the number of parameters in the machine learning algorithm described above. For example, six variables such as a product of an avatar, a category of a purchased product, a use coupon, a purchasing means, a recent product, and a recently viewed corner are inputted and learned such that the probability of purchasing the avatar is high, As an output. In this case, there are six parameters, which require relatively high accuracy and less learning time, and the linearity between parameters is not high, so that machine learning algorithms such as decision trees, support vector computers, and high-order neural networks can be used. In addition, it is possible to determine a recommended product or category for each avatar using an appropriate machine learning algorithm according to the type and number of avatar behavior variables to be used.

The customized product determination unit 017 inputs the avatar behavior variable using an appropriate machine learning algorithm and learns that the avatar purchase probability is high using the avatar behavior data collected by the avatar behavior data collection unit 016 as learning data You can decide which products to recommend for each avatar. FIG. 8 is a block diagram of an aspect of a content image storage unit 018 of a virtual content collaborative service system 100 according to an exemplary embodiment.

The proposed virtual content collaborative service system 100 may further include a content image storage unit 018 as shown in FIG. 8 according to an aspect. The content image storage unit 018 may store at least one content image.

The content image storage unit 018 may store content images uploaded to the server by an administrator managing the virtual content collaborative service system 100 according to an embodiment. The content image storage unit 018 may store a content image uploaded to a server by a company or individuals providing other contents according to another aspect.

When the content image storage unit 018 transmits the stored content image to the content image reproduction unit 002, the content image reproduction unit 002 reproduces the content image, and the image synthesis module 006 generates the content image and the avatar graphic image, And the avatar graphic information generated in step (004) may be synthesized to generate a play space image. FIG. 9 is an example of a content image input unit 019 of the virtual content collaborative service system 100 according to an embodiment.

The proposed virtual content collaborative service system 100 may further include a content image input unit 019 according to another aspect. The content video input unit 019 may receive the content video from the content provider and transmit the content video to the content video storage unit 018.

The content video input unit 019 receives a content video produced or obtained by a content provider through a user interface of an electronic device having a predetermined communication function and transmits the received content video to a content video storage unit 018, It is possible for the unit 018 to store the image content.

The content video input unit 019 may include a content creator account according to an aspect. Management information for each content creator such as the content image information provided by the content creator through the content creator account, the number of times the corresponding content image is consumed by the users using the virtual content co-participative service system 100, You can manage it separately.

The content video input unit 019 may further include a content creator management unit according to another aspect. The content creator management unit may use the content creator management information of the content creator account to create a customized advertisement avatar suitable for the content creator or the advertisement companies in the field related to the content video provided by the content creator, It is possible to provide an opportunity to make a second profit by recommendation.

The proposed invention provides an opportunity for a larger number of people as a content provider through the configuration of the content video input unit (019), and provides the opportunity for profit creation opportunities to the content creator or the companies requiring advertisement through the content creator management unit in various aspects It has the effect of promoting cultural contents development and fostering economy.

The virtual content collaborative service system 100 according to an exemplary embodiment may further include a sales module according to another aspect. The sales module may include an advertising program module according to an aspect.

The virtual content collaborative service system 100 according to an exemplary embodiment of the present invention executes an advertisement program module to synthesize an advertisement image together with a content image and an avatar graphic image through a video composition module 006, And transmit it to be displayed on the output screen of the user interface of the electronic device used by the user.

More specifically, the graphic layer generated as a result of the execution of the advertisement program module enters the input of the image synthesis module 006 according to an aspect and is synthesized with other images to finally generate a play space image, Lt; / RTI > When the user selects a desired advertisement through the user interface, for example, by selecting or searching for the advertisement through the user interface, the advertisement program module can display a payment request window to the user and make a payment request.

The sales module may also include a payment module that can be paid online. Alternatively, the sales module may be linked to a conventional online settlement system, for example, Samsung Pay, Cacao Pay, etc., according to another aspect, so that the user can proceed with the settlement. The sales module can approve the approval by confirming whether the user is approved through the approval module or the conventional online approval. Furthermore, the sales module can store the sales history information for the product in the sales history DB.

The advertisement program module may further include a virtual merchandising module for selling the virtual merchandise including the decorative item or the operation item for decorating the avatar according to an aspect to the small-sized members. The decorative item may be an avatar character such as a great person, an entertainer, a cartoon character, or the like, or various forms of clothes, accessories, hairstyle, etc. that an avatar can use. Also, the action items may be various actions such as cheering, idol dancing, and handshake.

The advertisement program module may further include a small ticket sales module according to another aspect. The Small-Sized Ticket Sales Module can sell small-club participation tickets to small-sized members participating in the small-sized group when participating in small groups.

The advertisement program module may further include a physical commodity sales module according to another aspect. The physical commodity sales module can sell and process the physical commodities to the small committee members.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities. Accordingly, the scope of the present invention should be construed as being limited to the embodiments described, and it is intended that the scope of the present invention encompasses not only the following claims, but also equivalents thereto.

INDUSTRIAL APPLICABILITY The present invention is industrially applicable in the field of virtual content co-participation service technology, more specifically, in the field of providing virtual content co-participation service for enjoying virtual content together.

Virtual content joint participation service system: 100
Communication module: 001
Content video playback unit: 002
Avatar Assignment: 003
Avatar graphic creation part: 004
Avatar control module: 005
Image synthesis module: 006
Content transmission unit: 007
Avatar placement decision part: 009
Standard size avatar generation part: 010
Avatar graphic control unit: 011
Image synthesis section: 012
Ad avatar assignment part: 014
Recommended product decision part: 015
Avatar behavior data collection part: 016
Customized product decision part: 017
Contents image storage section: 018
Contents video input section: 019

Claims (12)

1. A virtual content collaborative service system implemented as a server and program modules running on the server, the virtual content collaborative service system supporting a plurality of users in a virtual space,
A communication module that defines a small group in a database and provides communication tools on the network to users belonging to the group;
A content image reproducing unit for reproducing the content image;
An avatar assigning unit for assigning an avatar to at least a part of users belonging to a small group;
An avatar graphic generating unit for generating avatar graphic information allocated by the avatar assigning unit;
An avatar control module for controlling the operation and the display state of the avatar of the avatar graphic generation unit according to an instruction input of the user or the server;
An image synthesis module for synthesizing an image reproduced by the content image reproducer and avatar graphic information corresponding to at least one or more avatars generated by the avatar graphic generator to generate a play space image;
And a content transmitting unit for transmitting the generated play space image to at least a part of users belonging to the small group
Virtual content joint participation service system.
The method of claim 1, wherein the avatar control module comprises:
And an avatar position manipulation unit for manipulating the position and size of the avatar on the screen in accordance with a user instruction
Virtual content joint participation service system.
2. The apparatus of claim 1, wherein the image synthesis module comprises:
Determining an avatar placement area based on the recognized object size and on-screen location information, determining an avatar size and an on-screen placement position, recognizing a predetermined object in an image reproduced by the content image playback unit, Containing
Virtual content joint participation service system.
The method of claim 3,
The avatar graphic creation section includes:
A standard size avatar generation unit for generating an avatar of the avatar characteristic determined according to the avatar control module in a standard size; Further comprising:
The image synthesis module is:
An avatar graphic adjustment unit for generating graphic information according to the size of the individual avatar determined by the avatar placement determination unit and the position on the screen determined for the avatar of the standard size generated by the standard size avatar generation unit;
And an image synthesizing unit for synthesizing the avatar graphic information generated by the avatar graphic adjusting unit and the image reproduced by the content image reproducing unit to generate a play space image
Virtual content joint participation service system.
The method according to claim 1,
And the content video reproduced by the content video reproducer is a game program.
2. The system of claim 1, wherein the virtual content collaboration service system comprises:
An AI-based advertisement module for AI (artificial intelligence) -based advertisements targeting small-sized members of virtual goods or real goods including decorative items or action items for decorating avatars to small group members;
And further comprising a virtual content collaborative service system.
7. The apparatus of claim 6, wherein the avatar assigning unit comprises:
And an advertisement avatar allocator for allocating at least one or more advertisement avatars to the advertisement company for recommending a preferred product according to a behavior of each user belonging to the small group
Virtual content joint participation service system.
The system according to claim 7, wherein the advertisement avatar is controlled in display state or operation according to the AI-based advertisement of the AI-based advertisement module.
8. The system of claim 7, wherein the virtual content collaboration service system comprises:
And a recommended product determining unit for determining and recommending a product preferred by the avatar based on the avatar behavior.
10. The method according to claim 9,
An avatar behavior data collection unit for collecting and storing avatar behavior data for avatar behavior variables;
A customized product determination unit for determining a recommended product for each of the avatars by learning the avatar's behavior probability by using the avatar behavior data including a machine learning algorithm for inputting the avatar behavior variable and outputting the recommended product for each avatar as an output. Further comprising
Virtual content joint participation service system.
2. The system of claim 1, wherein the virtual content collaboration service system comprises:
And a content image storage unit for storing at least one content image
Virtual content joint participation service system.
12. The system of claim 11, wherein the virtual content collaboration service system comprises:
And a content image input unit for receiving the content image from the content provider and transmitting the content image to the content image storage unit
Virtual content joint participation service system.

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