KR20180106211A - Research progress system and method using a number of unspecified panels - Google Patents

Abstract

The present invention relates to a system to conduct research by assembling a panel from many and unspecified persons. The system includes: a MIM/SNS service server (110) providing MIM or SNS service to a MIM or SNS user while transmitting a message for confirming whether the user wants to participate in research or not through a MIM or SNS service user terminal (10); a research service server (120) receiving research participation confirmation information from the MIM or SNS user terminal (10) and classifying and selecting the user, who wants to participate in the research, into an extra research panel target group, conducting a procedure for verifying the MIM or SNS user terminal (10) on whether the user is qualified to belong to a research panel or not before the research, and providing a user input or selection screen for a survey with research questions to the MIM or SNS user terminal (10) verified through the verification procedure; a research management server (130) receiving and managing inputted or selected survey information from the MIM or SNS user terminal (10); and a panel group DB (140) storing and managing the selected research panel target group information. According to the present invention, the system is capable of improving the reliability of research by conducting the research with a panel assembled from many and unspecified MIM or SNS users.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for conducting a research through an unspecified number of panels,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a research progress system and method, and more particularly, to a research progress system and method through an unspecified number of panels for collecting a random and unspecified number of panels to conduct research.

In general, various companies are investigating consumers' preferences, life patterns, and recognition for product marketing, and media such as TVs including IP TVs are used for ranking of popular songs, preferences, reactions of viewers etc. . In addition, surveys of various purposes are being conducted.

Such a questionnaire can be made by various methods. In the past, it is necessary to set up a panel composed of specific persons, to receive a predetermined questionnaire response, to collect questionnaire respondents in a certain place, Off-line methods of conducting surveys have been used. Recently, researches using Internet, computer, or telephone automatic response system (ARS) have been used.

However, the off-line methods have a problem in that the researchers must directly visit the respondents to secure the panel, resulting in a considerable economic cost and a long time to secure the desired number of respondents. To solve these problems, various online methods have been proposed.

As a patent related technology in the related art, a survey method using a voice response system that conducts a survey using a voice response system (ARS) for a group of extracted subjects is disclosed. The system disclosed in the above application can be used for voting items or survey items requiring real-time results, but this is a method in which a user voluntarily accesses an automatic answering telephone and listens for a question item and presses the corresponding number As a result, there is a problem in that only some interested users access and participate in the vote. In addition, since the person who receives the telephone can not know who the correct person is, there is a disadvantage in that it is not possible to secure the reliability of the panel in the case of a panel that must satisfy certain conditions. In addition, there is also a problem that a telephone call is required for a survey, (see Patent Document 1).

On the other hand, since it is difficult to give reliability to the sample extraction and sample group, which is the most important point of the simulation vote in the cyber space, and thus it is difficult to give credibility to the sample error rate, I had to get it. Here, 'sampling' refers to the act of trying to grasp the opinions of the entire population as accurately as possible through a group of some reasonable size, rather than directly facing the individual members constituting the population. This is called 'sample group' or 'panel', and the error rate between the size of the sample and the whole population and the sample group generated by the sampling is called 'sample error rate'.

As a patent technology for solving such a problem, a voting system and a voting method using a wireless communication terminal have been proposed. The above application discloses a system in which a user who has received a survey request accesses a voting service system using his / her mobile communication terminal and conducts a survey by voting according to a predetermined method. However, the above-mentioned application does not mention the most important process of forming a panel, and if the mobile communication terminal is used, the problem of the research system using the above-described automatic response system is inherent (Patent Document 2).

On the other hand, an Internet research system has been proposed in which real-time information on the Internet usage status of Internet users is converted into a database and processed as useful information necessary for the Internet market. The system disclosed in the application can collect real-time information on the Internet usage status of users by downloading and automatically installing an information collection program on each user's computer after securing a panel from users connected to the Internet. However, since the system disclosed in the application has to download and install an information collecting program on a user's computer, problems such as viruses and hacking frequently occur frequently. Therefore, users generally do not need There is a disadvantage in that it is not preferable to download the program (refer to Patent Document 3).

The survey management unit of the survey requesting server outputs a questionnaire preparation page, and when the questionnaire preparation is completed through the questionnaire preparation page, the questionnaire is transmitted to the questionnaire survey server. A text message transmission unit of the survey requesting server in which a mobile terminal number of a customer managed by a survey requester is stored is transmitted from the survey management unit to the mobile terminal number of the customer selected through the survey management unit Transmitting a survey participation request text message; And a step of providing the questionnaire result information, which is carried out by the questionnaire execution server by the mobile terminals receiving the text message, from the questionnaire survey server, through the questionnaire result page, A survey method has been proposed (see Patent Document 4).

Published Patent Application No. 10-1998-0019336 Published Patent Application No. 10-2002-0032857 Published Patent Application No. 10-2001-0084605 Patent Registration No. 10-1193985

The present invention provides a system and method for conducting research through an unspecified number of panels that can further improve the reliability of research by collecting panels randomly among a number of unspecified MIM or SNS service users and conducting research. There is a purpose.

In order to achieve the above object, according to the present invention, a research progress system through an unspecified number of panels provides MIM or SNS service to a MIM or SNS service user, and provides a MIM or SNS service through a MIM or SNS service user terminal An MIM / SNS service server for transmitting a message for confirmation; The MIM or the SNS service user terminal receives the research participation confirmation confirmation information and classifies the user who has made an intention to participate into a separate research panel target group and selects the same. Then, before proceeding with the research, the MIM or the SNS A research service server for conducting a qualification information verification procedure as a research panel to a service user terminal and providing a user input or selection screen for a survey through a research item to a MIM or SNS service user terminal verified through a qualification information verification procedure; ; A research management server receiving and managing survey information inputted or selected from the verified MIM or SNS service user terminal; And a panel group DB for storing and managing the selected research panel target group information.

Here, the MIM / SNS service server may transmit a message for confirmation of research participation participation through a dialog window or a timeline.

Also, the research service server verifies the qualification information as a research panel through information including at least one of the user's sex, age, residence area, occupation, communication company, product brand, asset information, hobby, nationality, You can proceed with the procedure.

In addition, the user terminal may include a desktop PC, a smart phone, a tablet PC, a wearable device, a TV including an IP TV, and an artificial intelligence device.

According to another aspect of the present invention, there is provided a method for conducting research through an unspecified plurality of panels, the method comprising: transmitting a message to a MIM or SNS service user terminal to confirm a research participation intention; ; The research service server receives the research participation request confirmation information from the MIM or the SNS service user terminal and classifies and selects the user who has indicated the intention to participate as a separate research panel target group; The research service server may include a step of performing a qualification information verification procedure as a research panel to an MIM or SNS service user terminal corresponding to the selected research panel target group; The research service server providing a user input or selection screen for a survey through a research item to a MIM or SNS service user terminal verified through a qualification information verification procedure; The research management server includes a step of receiving and managing survey information inputted or selected from the verified MIM or SNS service user terminal.

Here, the MIM / SNS service server may transmit a message for confirmation of research participation participation through a dialog window or a timeline.

In addition, the qualification information verification procedure as the research panel can be performed through information including at least one of the user's sex, age, residential area, occupation, communication company, commodity brand, asset information, hobby, nationality, have.

In addition, the user terminal may include a desktop PC, a smart phone, a tablet PC, a wearable device, a TV including an IP TV, and an artificial intelligence device.

In addition, research can be carried out after newly selecting a group of research panel candidates by confirming the participation of research through the research topic that is going to be progressed at the time of each research progress.

According to the present invention, the reliability of research can be greatly improved by randomly collecting panels and conducting research among unspecified number of MIM or SNS service users.

1 is a conceptual diagram of a research progress system through an unspecified number of panels according to the present invention.
FIG. 2 is a flowchart of a research progress method through an unspecified number of panels according to the present invention. FIG.
FIGS. 3 to 5 illustrate a user input or selection screen for a research progress through an unspecified number of panels according to the present invention. FIG.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

FIG. 1 is a conceptual diagram of a research progress system through an unspecified plurality of panels according to the present invention, FIG. 2 is a flowchart of a research progress method through an unspecified plurality of panels according to the present invention, This is an example of a user input or selection screen for conducting a research through a panel.

The research progress system and method through an unspecified number of panels according to the present invention can greatly improve the reliability of research by collecting panels from an unspecified number of MIM or SNS service users and conducting research As the technical point.

1, the research progress system via an unspecified plurality of panels according to the present invention includes a MIM / SNS service server 110, a research service server 120, a research management server 130, (140).

For reference, the MIM / SNS service server 110, the research service server 120, the research management server 130, and the panel group DB 140 are connected to each other for research progress through an unspecified number of panels according to the present invention. .

The MIM / SNS service server 110 may be a mobile instant messenger (MIM) service for downloading a mobile messenger application such as a kakao chat, a Naver line, and the like to freely communicate with another person or a mobile instant messenger service such as Facebook, Twitter, SNS (Social Network Services) service that provides a social network service that strengthens networking relationships, builds new network, forms a wide human network, and enables sharing information of individual's information. As a research server, The MIM or the SNS service user terminal 10 transmits a predetermined message for confirmation of research participation participation.

That is, a message for automatically confirming research participation is transmitted to an unspecified number of MIM or SNS service users in order to randomly collect panels. At this time, the MIM / SNS service server 110 can transmit a message for confirming the participation of the research by a method such as a dialog window or a time line.

In some cases, a message may be sent to MIM or SNS service users who have agreed to preliminarily participate in research in advance to confirm their participation in research.

The user terminal 10 may include a desktop PC, a smart phone, a tablet PC, a wearable device, a TV including an IP TV, and an AI device. The user terminal 10 may be connected to a communication network There is no particular limitation as long as it includes at least one of wired communication means and wireless communication means.

For reference, the communication network is a network supporting communication between the MIM / SNS service server 110, the research service server 120, the research management server 130, and the panel group DB 140 and the user terminal 10 . The configuration of the base communication technology that constitutes the communication network 110 has no substantial effect on the implementation of the present invention.

Further, the communication network can be configured without depending on the communication form such as wired and wireless. Such a communication network may be any type of communication that enables information exchange between the MIM / SNS service server 110, the research service server 120, the research management server 130 and the panel group DB 140 and the user terminal 10 And may be configured based on technology. Also, various known technologies for reliability and security of the information exchange process can be applied to the communication network.

When the research service server 120 receives the research participation request confirmation information from the MIM or the SNS service user terminal 10, the research service server 120 classifies and selects the user who has indicated participation intention into a separate research panel target group. In other words, users who have indicated their willingness to participate in research are classified as a research panel target group for the research.

Meanwhile, the research service server 120 is a main server for conducting research through an unspecified number of panels according to the present invention. The MIM or SNS service user terminal corresponding to a pre-selected research panel target group 10) to conduct the qualification verification procedure as a research panel. In other words, the certification information verification procedure as a research panel is carried out to increase the reliability of research.

At this time, the research service server 120 verifies the qualification information as a research panel through the information such as the user's sex, age, residence area, occupation, communication company, product brand, asset information, hobby, nationality, You can proceed.

Also, the research service server 120 provides a user input or a selection screen for a survey through a research item to the MIM or SNS service user terminal 10 that has been verified through the qualification information verification procedure.

The research management server 130 receives survey information inputted or selected from the verified MIM or SNS service user terminal 10 and systematically manages the survey information.

The panel group DB 140 systematically stores and manages the selected research panel target group information.

Meanwhile, as shown in FIG. 2, the MIM / SNS service server transmits a message to the MIM or the SNS service user terminal to confirm the research participation intention S110). At this time, the MIM / SNS service server can transmit a message for confirmation of research participation participation through a dialog window or a timeline. The user terminal may include a desktop PC, a smart phone, a tablet PC, a wearable device, a TV including an IP TV, and an artificial intelligence device.

Then, the research service server receives the research participation intention confirmation information from the MIM or SNS service user terminal and classifies the user into a separate research panel target group for the user who has indicated his intention to participate (S120, S130).

Then, the research service server performs a qualification information verification procedure as a research panel to the MIM or SNS service user terminal corresponding to the selected research panel target group (S140). At this time, the qualification information verification procedure as a research panel can be performed through the information including at least one of the user's sex, age, residence area, occupation, communication company, product brand, asset information, hobby, nationality, .

Next, the research service server provides a user input or selection screen for a survey through a research item to the MIM or SNS service user terminal, which has been verified through the qualification information verification procedure (S150).

Finally, the research management server receives and manages survey information inputted or selected from the verified MIM or SNS service user terminal (S160).

Meanwhile, according to the present invention, a group of research panel candidates is newly classified and selected through a research topic through a research topic to be progressed at the time of each research progress, and research is conducted.

As described above, in the case of the research proceeding method through an unspecified number of panels according to the present invention, an unspecified number of panels are randomly selected from the MIM or SNS service users at the time of research progress, It is possible to greatly improve the reliability.

While the present invention has been described with respect to a limited number of embodiments, it is to be understood that the scope of the invention is not limited to the disclosed embodiments, And various modifications, alterations, and changes may be made without departing from the scope of the present invention.

Therefore, the embodiments disclosed in the present invention and the accompanying drawings are intended to illustrate and not to limit the technical spirit of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments and the accompanying drawings . The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

10: User terminal
110: MIM / SNS service server
120: Research service server
130: Research management server
140: Panel group DB

Claims (9)

As a system for collecting panels from an unspecified number and conducting research,
A MIM / SNS service server 110 for providing a MIM or SNS service to a MIM or SNS service user while transmitting a message for confirming a research participation intention through a MIM or SNS service user terminal 10 during a research process;
The MIM or the SNS service user terminal 10 receives the research participation intention confirmation information and classifies the user who has indicated the intention to participate as a separate research panel target group and selects the same as the target research panel target group. MIM or SNS service user terminal 10 as a research panel and inputs a user input for a survey through a research question to the MIM or SNS service user terminal 10 that has been verified through the eligibility information verification procedure A research service server 120 providing a selection screen;
A research management server 130 receiving and managing survey information inputted or selected from the verified MIM or SNS service user terminal 10;
And a panel group DB (140) for storing and managing the selected research panel target group information. The method according to claim 1,
Wherein the MIM / SNS service server (110) transmits a message for confirmation of research participation participation to a dialog window or a timeline. The method according to claim 1,
The research service server 120 may search the information including at least one of the user's sex, age, residence area, occupation, communication company, product brand, asset information, hobby, nationality, And a verification process is carried out. The method according to claim 1,
The user terminal 10 includes a desktop PC, a smart phone, a tablet PC, a wearable device, a TV including an IP TV, and an artificial intelligence device. As a method for collecting panels from an unspecified number of persons and conducting research,
The MIM / SNS service server sending a message to the MIM or SNS service user terminal to confirm the research participation intention;
The research service server receives the research participation request confirmation information from the MIM or the SNS service user terminal and classifies and selects the user who has indicated the intention to participate as a separate research panel target group;
The research service server may include a step of performing a qualification information verification procedure as a research panel to an MIM or SNS service user terminal corresponding to the selected research panel target group;
The research service server providing a user input or selection screen for a survey through a research item to a MIM or SNS service user terminal verified through a qualification information verification procedure;
The research management server receiving and managing survey information inputted or selected from the verified MIM or SNS service user terminal. The method of claim 5,
Wherein the MIM / SNS service server transmits a message for confirming the participation of research to a dialog window or a timeline. The method of claim 5,
The qualification information verification procedure as the research panel is performed through information including at least one of the user's gender, age, residential area, occupation, communication company, commodity brand, asset information, hobby, nationality, The research method through an unspecified number of panels. The method of claim 5,
Wherein the user terminal comprises a desktop PC, a smart phone, a tablet PC, a wearable device, a TV including an IP TV, and an artificial intelligence device. The method of claim 5,
Wherein the research group is newly classified and selected through the confirmation of the participation of the research through the research topic which is going to be carried out at the time of each research progress, and the research is proceeded through the unspecified number of panels.

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