KR20180105526A - The editorial structure of brand map - Google Patents

Abstract

The present invention relates to an editing structure of a brand analysis map, which enables a map consumer to finally confirm a brand to be used. According to the present invention, a first concept trend analysis diagram (100) is formed on a first inner paper (101) of a map, and a second concept trend analysis diagram (200) is formed on a second inner paper (201) of the map.

Description

The editorial structure of the brand analysis map is shown in FIG.

The present invention analyzes and provides a trend of an existing brand in determining a brand to be used by a consumer, arranges noise among a plurality of proposed brands presented in a final brand definite group at a final decision stage for finalizing the brand, The possibility of registration, the preference of the consumer, and the like for a plurality of candidate brands (generally, compressed to 2 to 4).

In the following description, 'trademark' is understood to have the same meaning as 'brand'.

Traditionally, the development of a trademark may be selected by the in-house management department as a center, when recruiting or selecting from outside, or using a trademark of another person.

When a company is selected as the center, the company selects a brand (brand) suitable for a new product in a company that knows the characteristics, efficacy, and marketing strategy of the product. In this case, the product planning or marketing department is mainly responsible They may come up with branding ideas, through in-house public offerings, or they may reflect managerial ideas.

In case of selecting and selecting from outside, there are cases in which a general trademark is offered to a general consumer and a method of increasing familiarity with a consumer rather than a product characteristic and a trademark naming specializing company (naming specializing company) are used.

More specifically, the development of a brand name is usually performed in the order of keyword collection, security development, and registration possibility review. Design concept research, motif collection, and post security development are performed for the developed brand in this order. Which will be used to create brand equity.

FIG. 1 shows a typical flow from the development of the brand to the final confirmation.

The present invention is mainly applied to the report (A) for presenting the final candidate brand in Fig.

As shown in the drawing, after consulting the demand contents of the brand demanding companies, investigating the current situation, listening to the requests of the demanding companies, and developing the brand naming, After the car is repeated continuously, 2 to 4 final candidate brands are presented and finally finalized by the demanding company.

In this case, the final brand definite group (map consumer) may have various forms because the decision making structure of each brand is different.

2) decision by the executive team including the CEO; 3) decision by the brand decision group including the CEO; and 4) decision by the separate task force organization. There can be various forms.

In particular, since it is difficult to receive services related to brand development due to the burden on brand development costs and the lack of dedicated personnel due to new start-up companies or small and medium-sized companies, One-sided branding may be confirmed, and a recommendation by a printing company, a sign maker, or a nominee may be finalized.

As a result, the registered trademark is not accepted at the time of trademark application, the trademark right of the other person is infringed, the quality of the brand is not reflected in the consumer's preference, There is also a problem of developing a new brand in the market.

In addition, even if it is costly to refer to a brand development company, it is important to decide the best brand because the factors necessary for genuine judgment in the final brand definite group are neglected by focusing on design elements or suggesting candid opinions on the candidate brands. Confusion is a frequent phenomenon.

Due to these problems, it is recommended to use the brand analysis map in addition to the patent map in recent years.

As a technique related to the industrial property right analysis map including such a brand analysis map, "edit structure of industrial property right analysis map" (Korean utility model registration No. 20-0459252, patent document 1) is disclosed.

However, there is a problem that a brand (a concept such as a trademark) is fundamentally different from a patent, a utility model, and a design, and thus can not be satisfied with the editing structure.

More specifically, in the case of a brand, 1) a trademark which has been annulled or publicly known or used may be used, registered or registered by itself or another person by choice, 2) (3) the method of development of brand (trademark), patent, trademark, and so on; (3) the structure of the trademark; (4) 4) There are many differences in development manpower of brand (trademark), development manpower of patent, utility model, and design.

In addition, since the final brand definite group is not an expert on the brand, it is difficult to grasp the key points on the analysis map composed of a plurality of pages when the final candidate brand is presented, making it difficult to select the final brand.

KR 20-0459252 (Mar 07, 2012)

The editing structure of the brand analysis map of the present invention is intended to overcome the problems caused by the conventional technology as described above. The brand final definitive group has a clear idea about the major brands of the trade industry, So that the trademark registration status of the brand or the trademark registration status of the brand can be easily known.

In addition, it is easy to know which conceptual zone each of the final candidate brands corresponds to, and it is possible to easily grasp the concept of the candidate brand in preparation for the major brand, so that each of the final candidate brands is different from the concept trend of the major brands To make sure that it is a great help to debate and judge the final brand.

In addition, by using the notation of the candidate brand, we can see the good brand index, the trademark registration index, and the consumer preference index at a glance. will be.

In this case, the existing brand development company before the delivery of the final determination of the briefing or proposal reports are listed in the distracted or missing key elements, such as final confirmation after the brand again, So that it can be minimized.

In order to solve the above problems, the editing structure of the brand analysis map of the present invention is characterized in that trends of major brands of the product classification requested by the map consumer are analyzed and provided, and a recommended brand is provided, The first concept trend analysis diagram 100 in which the concept trends of major brands of the industry to be analyzed are displayed in the first to the first 101 of the map, And a second concept trend diagram 200 in which the concept consumer of the candidate brand for brand determination to be used is displayed is displayed in second to 201 of the map, (201) is formed to be transparent and bent to be connected to either one of the upper, lower, left, and right sides of the assistant in the blank state (202) (101) is folded and positioned above the surface of the first to (101) so that the first concept trend diagram The second concept trend analysis chart 200 is superimposed on each other, so that the concept trend of a candidate brand prepared for a major brand can be confirmed visually.

In the above configuration, the first concept trend analysis diagram 100 and the second concept trend diagram 200 are formed of a quadrangle figure 11, and a grid shape is formed in the figure 11 at regular intervals A first reference line 11a is formed and a plurality of separated first regions 11b are formed by a first reference line 11a and the first to 101st and second to 201th regions are formed by the first reference line 11a, (101) and (2) to (201) are formed on the periphery of the figure (11), and the trend definition section (12) The degree of trend specified in the trend defining section 12 is numerically expressed and the exponent display section 13 sequentially displayed in the vertical direction or the left and right direction is formed and the first section 11b of the first concept trend diagram 100 ), The mark 20 of the major brand to be analyzed corresponds to the numerical value of the exponent display section 13 A mark 30 of a candidate brand is located in correspondence with the numerical value of the exponential display section 13 in the first zone 11b of the second concept trend analysis chart 200, A group figure 110 in which a plurality of adjacent major brand marks 20 are located in an inner area is displayed in the figure 11 and a part figure 110 excluding the group figure 110 is displayed inside the figure 11, And a non-group graphic form 120 of a different color from the group graphic form 110 is displayed.

In the first concept trend diagram 100, a first numeric figure 130 is located in a first area 11b where a mark 20 of a major brand is located, A number corresponding to the number of the first numeric figure 130 is displayed on one side and a registration status display unit 300 displaying a trademark registration status of a major brand matching the number of the first numeric figure 130 And a second numeric figure 210 in which a number is displayed is located in the first zone 11b where the mark 30 of the candidate brand is located in the second concept trend diagram 200, The numbers corresponding to the numbers of the second numeric figure 210 are displayed on one side and the degree of consumer preference of the candidate brand matching the numbers of the second numeric figure 210, Table by radial chart by index to know whether or not Candidate brand analysis is also characterized in that the 400 is formed.

According to the present invention, not only the concept trend of major brands in the trading industry, but also the brand registration status of the brand can be easily recognized as well as the brand registration finalization group.

In addition, it is easy to know which conceptual zone each of the final candidate brands corresponds to, and it is possible to easily grasp the concept of the candidate brand in preparation for the major brand, so that each of the final candidate brands is different from the concept trend of the major brands It is very helpful to discuss and determine the final brand.

In addition, by using the notation of the candidate brand, it is possible to see a good brand index, a trademark registration index, and a consumer preference index at a glance. .

In this case, the existing brand development company before the delivery of the final determination of the briefing or proposal reports are listed in the distracted or missing key elements, such as final confirmation after the brand again, So that it can be minimized.

1 is a flow chart showing a typical flow from brand development to final confirmation.
FIG. 2 is a schematic view showing one embodiment of the editing structure of the brand analysis map of the present invention. FIG.
Fig. 3 is a schematic view showing an embodiment of the second to the eighth embodiments of the editing structure of the brand analysis map of the present invention; Fig.
FIG. 4 is a conceptual diagram showing a state in which the second to the first to the upper portions are folded and overlapped in the editing structure of the brand analysis map of the present invention. FIG.
FIG. 5 is a conceptual diagram showing a state in which the first to the upper second to the upper in the editing structure of the brand analysis map of the present invention. FIG.
Figs. 6 to 10 are conceptual views showing the third to seventh embodiments in the present invention. Fig.

As described in the Background Art, the present invention is based on a typical flow from the development of the brand to the finalization, and is prepared at the time of presenting 2 to 4 final candidate brands to the final brand definite group (referred to as the demand consumer, the map consumer, etc.) In order to facilitate the selection of the brand, it is easy to select the brand to be used (registered) in the final brand definite group.

Accordingly, the present invention relates to an editing structure of a brand analysis map, in which a trend of a major brand of a product category requested by a map consumer is analyzed and a recommended brand is provided, and a map consumer can finally finalize a brand to be used will be.

Hereinafter, the editing structure of the brand analysis map of the present invention will be described in detail with reference to the accompanying drawings.

In the embodiment described below, it is assumed that a company that requested the development of a brand (trademark) for a chicken chain store is a map consumer.

The brand map of the present invention includes a second to a first concept trend analysis chart 100 formed first to 101 and a second to a second concept trend analysis chart 200 formed.

Furthermore, the analysis of the candidate brand displayed on the chart by the index indicating the degree of consumer preference of the candidate brand, possibility of trademark registration, (600) in which the degree of consumer preference is evaluated based on the candidate brand analysis chart (400), a registration possibility table (700) in which the degree of possibility of trademark registration is evaluated (700) And a good trademark evaluation table 500 may be additionally included.

FIG. 2 shows one embodiment of the first to (101).

In the first to 101st figures, a first concept trend analysis diagram 100 in which concept trends of major brands of the product classification to be analyzed are displayed is formed.

Here, the commodity classification corresponds to the chicken chain store as described above.

As shown in the figure, the first to the (100) are labeled 'concept analysis charts of ten major brands of chicken chain store trading industry' as a title, and a first concept trend analysis chart 100 is displayed below the first concept analysis chart.

The first concept trend analysis diagram 100 is composed of a figure 11 having a rectangular shape as shown in the figure and a first reference line 11a having a lattice shape at regular intervals is formed in the figure 11, A plurality of separated first regions 11b are formed by the first and second regions 11a and 11a.

In addition, in the first to 101st parts, a trend defining part 12 is formed below the first concept trend analysis diagram 100 and a sentence for specifying a trend of a major brand is displayed.

In the drawing, the trend definition part 12 is marked with foreign words, and the brand that matches the modern sense is specified as a modern brand, the symbol 'M' is given, and it is written in Korean, and the rural and classical brand is specified as a classic brand , And the symbol 'C' are assigned to each brand, and a brand that is easily recognizable and accessible to consumers is identified with friendliness, a symbol 'I' is given, and a brand that is somewhat unique, An example in which the symbol " U " is given is shown.

On the other hand, in the first to 101st cases, the degree of the trend specified by the trend defining portion 12 is numerically expressed on the periphery of the figure 11, and the exponent display portion 13 sequentially displayed in the vertical direction or the left-right direction is formed .

In FIG. 2, the upper axis of the axis in the vertical direction is represented by symbol 'M' and the lower axis by symbol 'C', and numbers from '0' to '100' are displayed from the bottom to the top.

Here, 'M' and 'C' are used as opposite concepts.

In the horizontal axis, the symbol "U" on the right side and the symbol "I" on the left side indicate the numbers from 0 to 100 from left to right.

In other words, as the vertical axis goes from the bottom to the top, the image becomes a modern image, while the horizontal axis becomes more distinct from the closer to the left.

In addition, the mark 20 of the major brand of the product classification to be analyzed is located in the first zone 11b of the first concept trend analysis chart 100 in correspondence with the numerical value of the exponent display unit 13 .

That is, in the example of FIG. 2, the top ten chicken brands selected from the brand value evaluation institute and the surveying institution are not simply displayed in the order of 1 to 10, but the analysis of the survey or the brand value analysis agency, It is displayed at the position evaluated by the index of the exponent display unit 13 by analysis or the like of the authoring agency.

For example, in the case of FIG. 2, the 'village' chicken brand is displayed as a familiar and classical trend whereas the 'BBQ' brand is displayed as a modern and unique trend.

At this time, as shown in FIG. 2, the marks 20 of the major brands located in the first region 11b of the first concept trend analysis chart 100 are displayed in order by the difference of market dominance It is possible to visually intuitively identify which brand has a stronger market dominance according to the size of the mark 20 so that the size of the mark 20 can be differently formed.

Here, the size of the mark 20 is not limited to the above-mentioned market power, but may be replaced with various criteria such as consumer preference, taste, and sales according to various criteria provided by the brand map.

In the first concept trend analysis chart 100, as shown in the figure, a group figure 110 in which a plurality of adjacent major brand marks 20 are located in an inner area is displayed in the figure 11, The non-group figure 120 can be displayed in the figure 11 except for the group figure 110. [

Here, the group figure 110 and the non-group figure 120 are displayed in different colors and can be intuitively grasped visually.

In the drawing, the group figure 110 is displayed in three of three rectangular shapes, and the method of forming the group figure 110 can be variously displayed in various ways such as circle, oval, , The area can also be similarly displayed.

If the group figure 110 and the non-group figure 120 are displayed, it is possible to analyze the current trend of the major brand. In selecting the candidate brand, it is necessary to select whether to follow the trend of the main brand, On the contrary, it will help to decide whether to use the trademark of another major brand and other existing trends.

FIG. 3 shows an embodiment of the second to the (201).

In a second to 201 of the drawing, a second sum curve analysis diagram 200 is displayed in which a concept trend of a final candidate brand transmitted immediately before a final decision of a demand company in the brand development flowchart of FIG. 1 is displayed.

Here, the commodity classification corresponds to the chicken chain store as described above.

As shown in the figure, a concept trend analysis chart of the final candidate brands is indicated as a title in the second to the (200), and a second concept trend analysis chart 200 is displayed at the lower part thereof.

The second concept trend analysis chart 200 is composed of a figure 11 having a rectangular shape similar to the first concept trend diagram 100 described above and includes a first reference line And a plurality of separated first regions 11b are formed by the first reference lines 11a.

In the second to the twentieth aspects, a trend defining section 12 is formed on the outside of the graphic figure 11 and a sentence for specifying the trend of the brand is displayed. The trend defining section 12 12 is numerically expressed and the index display portion 13 sequentially displayed in the vertical direction or the horizontal direction is formed.

The index display unit 13 of Fig. 3 corresponds to the numerical value of the exponent display unit 13 within the first zone 11b of the first concept trend analysis chart 100 of Fig. 2 .

That is, as described above, the trend of the candidate brand is analyzed to evaluate the degree of the modern, the classical, the familiar, and the unique, and the mark 30 of 2 to 4 candidate brands is positioned on the corresponding first zone 11b It will be done.

This configuration makes it easy to know what the concept trend is for each final candidate brand.

Specifically, through Figures 3 and 5, it can be seen that the one-eye brand among the final candidate brands is very modern (M), and generally belongs to the trend with the uniqueness (U), and the two-eye brand is very classical It belongs to the familiar (I) trend.

In this configuration, the second to the 201 are formed in a transparent state, and the upper side, the lower side, the left side, and the right side of the assist 202 in the blank state in which no printing is performed on the surface as shown in FIG. 4 And is bent to be connected to one side.

In other words, when the second 201 is folded over the auxiliary 202 as shown in FIG. 4A, it is positioned on the surface of the auxiliary 202 so that no auxiliary printing is performed as shown in FIG. The second conceptual trend diagram 200 of the transparent second to (201) surfaces is visually exposed.

Also, as shown in FIG. 4 (B), the first through the (101) can be folded over the surface of the assistant or (202) to be positioned above the surface of the first through (101).

In this case, as shown in FIG. 5, the second concept trend analysis chart 200 is superimposed on the first concept trend analysis chart 100, so that the concept trend of the candidate brand prepared for the major brands can be visually confirmed.

The above configuration allows the second to 201 to expose the second concept trend diagram 200 of the surface as it is to the user as well as exposing the first concept trend diagram 100 together The present invention is not limited to the above-described embodiment, and can be modified into various embodiments by allowing the user to visually utilize the two.

According to this configuration, it is possible to confirm the trend of the major brand which is analyzed and the trend of the final candidate brand based on the trend of the major brand, thereby helping to select the brand of the audience.

Since the sizes of the marks 20 of the major brands are differently displayed in the state where the first to (101) and the second to (201) are overlapped, and the group figure 110 and the non-group figure 120 are displayed Candidate brand markings (30) will be able to know more clearly about trends of major brands, which will help brand selection.

2, in the first concept trend analysis chart 100, a first number 11b, in which a number is displayed, is displayed in a first area 11b where a mark 20 of a major brand is located, The figure 130 is positioned so that the numbers corresponding to the numbers of the first numerical figure 130 are displayed on one side in the other numerals of the map as shown in FIG. 6, The registration status display unit 300 may be configured to display a trademark registration status of a major brand that matches the number of the graphic 130.

Specifically, a first numerical figure 130 of '1-2' is formed in the lower right portion of FIG. 2 under the 'BBQ' mark, which is one of the major brands. In the third to (301) 2 'is displayed in the title part, so that it can be confirmed through the serial number.

The registration status display unit 300 of the third to the (301) is in the form of a chart. The registration status display unit 300 of the third to the 301 displays a trademark mark, a registration number, an application / registration date, , 'Related trademark', and so on.

That is, the registration status display unit 300 finds the number corresponding to the number displayed in the first numeric figure 130 in the third to the (301) and can easily grasp the trademark registration status of the corresponding major brand.

As shown in FIG. 3, in the second concept trend diagram 200 of the second to the twenty (201), the first region 11b in which the mark 30 of the candidate brand is located is provided with a second Numerical figures 210 are located on one side of the map, numbers corresponding to the numbers of the second numeric figure 210 are displayed on one side, and candidates matching the numbers of the second numeric figure 210 A candidate brand analysis diagram 400 displayed by a radial chart can be formed by an index of the degree of consumer's preference of the brand, the possibility of trademark registration, and the index of the good brand.

3, a second numeric figure 210 having a number of '2-1' is formed at the lower right of the candidate brand mark 30 in the upper right part thereof. 401, a candidate brand analysis diagram 401 indicated by a radial chart is formed.

More specifically, the candidate brand analysis diagram 401 in FIG. 7 is composed of three axes of 'X', 'Y', and 'Z', and each axis is a number from '0' to '100' Is displayed.

An exponent evaluating unit 410 is formed below the candidate brand analysis chart 401. The exponent evaluating unit 410 evaluates the values of 'X', 'Y', and 'Z' And a description of the measurement standard.

The index value of the candidate brand '2-1' in FIG. 7 indicates that the good brand index (Z) is '80', the consumer preference index (X) is '65', and the trademark registerable index (Y) is '70' .

In FIG. 7, the candidate brand analysis chart 400 is shown as three criteria of consumer preference, trademark registration possibility, and good brand name. This is a standard that is basically determined in selecting a brand, and further includes various indexes .

Therefore, as the index standard increases, the candidate brand analysis (401) becomes a polygonal figure with a large number of corners.

Meanwhile, as shown in the figure, in the exponent evaluation unit 410 of FIG. 7, identification numbers such as 'segment reference chart 2-1-1', '2-1-2', and '2-1-3' And a chart serving as an evaluation criterion for this may be formed as shown in Figs.

Referring to FIG. 8, a good trademark evaluation table 500 is displayed in steps 5 to 501, and an identification number '2-1-1' is created in the title part, so that it can be easily matched and grasped.

As a result, consumers' memories, degree of conformity with product and corporate image, suitability of consumer preference, sustainability, creativity, correspondence with age sense, suitability of advertising and propaganda, ease of pronunciation and independence, And the same similarity with the trademark.

In FIG. 9, a preference evaluation table 600 is displayed in the sixth to 601th columns. An identification number "2-1-2" is created in the title portion, and the identification number is easily matched with the exponent evaluation unit 410 .

If you look at the contents, the preference questionnaire subjects, the questionnaire number, the recovery rate, the agency and the preference index are displayed.

In Fig. 10, the registration possibility table 700 is displayed in seventh to 701, and an identification number " 2-1-3 " is displayed in the title part and is matched with the identification number of the exponent evaluation unit 410 do.

The contents include the cases of direct violation and possible overcoming according to the shapes of figures in accordance with the items of Article 33 (1) Nos. 1 to 7 of the Trademark Act and Article 34 (1) 1 to 13 of the Trademark Act , And the overall registration index is displayed in numerical form, thereby confirming whether or not the registration is possible according to the expert's evaluation and the related laws.

10 shows that the embodiment of the present invention does not conflict with the other provisions of the Trademark Acts 33 and 34, but it is possible to cope with some of the relevant matters in Article 34 (1) 5, As shown in FIG.

In the above-described items 8 to 10, a preference degree table 600 in which the degree of consumer preference that is a basis for checking each baseline of the candidate brand analysis chart 400 is evaluated, An example of the evaluation table 700 and a good trademark evaluation table 500 in which a good trademark is evaluated are shown, and the present invention is not limited to the illustrated examples.

Through the present invention having the above configuration, it is possible to overlook the "good trademark index", "trademark registration index", and "consumer preference index" for the final candidate brands, In addition to being able to focus on analyzing and presenting at a glance, it also provides an overview of the "concept trend analysis of final candidate brands versus major brands in the trading industry." It can be a great help in making decisions.

That is, as shown in FIG. 5, when the second to the (201) are located above the first to the (101) and overlapped, it can be compared with the concept trend of the current industry for each final candidate brand.

For example, it can be seen that the three-way brand among the final candidate brands is different from the concept trend of the main brands of the current business type, and it can be seen that the blue ocean concept (that is, a concept not entered by other companies) It can be seen that the An Brand is a concept overlapping with the concept trend of major brands of the current industry, and this is a Red Ocean concept (ie, a concept that has been tried by other companies).

As described above, the present invention can grasp trends of candidate brands and major brands, possibility of trademark registration, degree of consumer preference, good trademark, etc. through the editing structure of one or two tables and the attached data, The map consumer can easily grasp the contents of the map and easily finalize the final brand even if the person is a small or very small person or a company.

11: figure 11a: first reference line
11b: first zone 12: trend defining section
13: Index display section 20: Mark of the main brand
30: Candidate Brand Mark 100: First Concept Trend Analysis
101: first to 110: group figures
120: non-group figure 130: first number figure
200: Second Concept Trend Analysis Diagram 201:
202:
210: second numeral figure 300: registration status indicator
301: 3rd to 400th: Candidate brand analysis chart
401: fourth to 500: good trademark evaluation table
501: fifth to 600: preference evaluation table
601: sixth to 700: registration possibility evaluation table
701:

Claims (3)

A map analysis map editing structure that provides a trend of a major brand of a product category requested by a map consumer and is provided with a recommended brand so that a map consumer can finally finalize a brand to be used,
A first concept trend analysis chart 100 is formed in one of the first to the tenth sides of the map, in which concept trends of major brands of the industry to be analyzed are displayed,
In the second to the other 201 of the map, a second concept trend diagram 200 is displayed in which the concept consumer of the candidate brand for brand determination to be used is displayed by the map consumer,
The second through the second through 201 are formed to be transparent and are bent so as to be connected to any one of the upper, lower, left, and right sides of the assistant in the blank state 202,
(101) is placed on the surface of the first to (101) by being folded in the state where the first to (101) are sandwiched on the surface of the auxiliary member (202)
The second concept trend analysis chart 200 is superimposed on the first concept trend analysis chart 100 so that the concept trend of the candidate brand in relation to the major brands can be visually confirmed.
Editing structure of brand analysis map.
The method according to claim 1,
The first concept trend diagram 100 and the second concept trend diagram 200 are formed of a quadrangle figure 11 and a first reference line 11a A plurality of separated first regions 11b are formed by the first reference lines 11a,
In the first to (101) and second to (201), a trend definition section 12 is formed on the outside of the figure 11, in which a sentence specifying the trend of the brand is displayed.
The first to 101st and second to 201steps may be arranged such that the degree of trend specified by the trend defining unit 12 is digitized around the graphic figure 11 and displayed in an upward or downward direction or in a left- 13,
In the first section 11b of the first concept trend analysis chart 100, the mark 20 of the major brand to be analyzed is located corresponding to the numerical value of the exponent display section 13,
The mark 30 of the candidate brand is located in correspondence with the numerical value of the exponent display part 13 in the first zone 11b of the second concept trend diagram 200,
In the first concept trend analysis diagram 100, a group figure 110 in which a plurality of adjacent major brand marks 20 are located in an inner area is displayed in the figure 11,
Wherein a group figure (110) and a non-group figure (120) of a different color are displayed in the figure (11) except for the group figure (110)
Editing structure of brand analysis map.
3. The method of claim 2,
In the first concept trend diagram 100, a first numeric figure 130 is placed in a first area 11b where a mark 20 of a major brand is located,
The numbers of the first numeric figure 130 and the numbers of the first numeric graphic 130 corresponding to the numbers of the first numeric figure 130 are displayed on one side of the map, The status display unit 300 is formed,
In the second concept trend diagram 200, a second number figure 210 is displayed in a first area 11b where a mark 30 of a candidate brand is located,
The numbers of the second numeric figure 210 corresponding to the numbers of the second numeric figure 210 are displayed on one side and the degree of consumer preference of the candidate brand matching the numbers of the second numeric figure 210, A candidate brand analysis chart (400) is displayed which is displayed in a radial chart by means of an index that indicates whether there is a possibility or a good brand.
Editing structure of brand analysis map.

Images