KR20180101983A - Method for providing advertisement to user and program stored in storage medium to execute the method - Google Patents

Abstract

According to embodiments of the present invention, a method for providing an advertisement comprises: a step of allowing a Bluetooth beacon installed in an offline environment to transmit a packet including a beacon ID; a step of allowing a communication terminal to receive the packet and extract the beacon ID from the packet; a step of allowing the communication terminal to transmit the beacon ID to a beacon management system; a step of allowing the beacon management system to receive the beacon ID and search for an advertisement identifier matched with the beacon ID; a step of allowing the beacon management system to transmit the advertisement identifier to the communication terminal according to the search result; a step of allowing the communication terminal to access an advertisement management system by using the advertisement identifier, and transmit a beacon ID to the advertisement management system; and a step of allowing the advertisement management system to search for an advertisement matched with the beacon ID and provide the advertisement to the communication terminal.

Description

METHOD FOR PROVIDING ADVERTISEMENT TO USER AND PROGRAM STORED IN STORAGE MEDIUM TO EXECUTE THE METHOD BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for providing an advertisement to a user using a beacon,

Embodiments according to the concept of the present invention relate to a method of providing an advertisement and a program stored in a recording medium, and more particularly to a method of providing an advertisement to a user using a beacon and a program stored in a recording medium for executing the method .

The beacon is installed in an offline environment and is a device capable of transmitting packets in the offline environment using bluetooth low energy (BLE) technology. Beacons are widely used because they can combine offline and online services with beacons.

For example, beacons can be used to provide advertisements to users. Illustratively, the Korean Registered Patent Publication (B1) No. 10-1638146 (published on Jun. 11, 2016) discloses a method of providing a beacon advertisement service, and the mobile terminal, which has received the beacon signal, .

Published Patent Publication No. 10-2010-0103608 (published on September 27, 2010) Registered Patent Publication No. 10-1638146 (issued on June 11, 2016)

SUMMARY OF THE INVENTION The present invention provides a method of receiving an advertisement using an identifier associated with an advertisement matched with a beacon ID.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a method of selectively receiving the advertisement only when there is an advertisement matching the beacon ID.

SUMMARY OF THE INVENTION The present invention provides a method of receiving a composite content in which a content matched with a beacon ID and an advertisement matched with the beacon ID are synthesized.

A method of providing an advertisement according to embodiments of the present invention includes: transmitting a packet including a beacon ID to a Bluetooth beacon installed in an offline environment; The communication terminal receiving the packet and extracting a beacon ID from the packet; The communication terminal transmitting the beacon ID to the beacon management system; Receiving the beacon ID from the beacon management system and searching for an advertisement identifier matching the beacon ID; The beacon management system transmitting the advertisement identifier to the communication terminal according to the search result; The communication terminal accessing the advertisement management system using the advertisement identifier and transmitting the beacon ID to the advertisement management system; And the advertisement management system searching for an advertisement matching the beacon ID and providing the advertisement to the communication terminal.

A method of providing an advertisement according to embodiments of the present invention includes transmitting a packet including a beacon ID to a Bluetooth beacon installed in an offline environment; The communication terminal receiving the packet and extracting a beacon ID from the packet; The communication terminal transmitting the beacon ID to the beacon management system; The beacon management system receiving the beacon ID and calculating a first reception time of the beacon ID; The beacon management system searching for an advertisement identifier related to an advertisement matched with the beacon ID and the first reception time, the beacon management system transmitting the advertisement identifier to the communication terminal according to a search result; Connecting the communication terminal to the advertisement management system using the advertisement identifier and transmitting the beacon ID to the advertisement management system; Receiving the beacon ID from the advertisement management system and calculating a second reception time of the beacon ID; And the advertisement management system uses the beacon ID and the second reception time to search for advertisement data related to the advertisement, and to provide the advertisement data to the communication terminal.

A method of providing an advertisement according to embodiments of the present invention includes the steps of transmitting a packet by a Bluetooth beacon installed in an offline environment, receiving a packet from the communication terminal and extracting a beacon ID from the packet, Transmitting the ID to the beacon management system, the beacon management system using the beacon ID to search for an advertisement presence flag indicating whether there is an advertisement matching the beacon ID, The beacon management system transmitting the advertisement presence flag to the communication terminal, the communication terminal judging whether or not the advertisement is present based on the advertisement presence flag, when the advertisement is judged to exist, The communication terminal requesting the advertisement to an advertisement management system, In response to the request, the advertisement management system provides the advertisement to the communication terminal.

A method of providing an advertisement according to embodiments of the present invention includes the steps of transmitting a packet by a Bluetooth beacon installed in an offline environment, receiving a packet from the communication terminal and extracting a beacon ID from the packet, ID to the beacon management system, the beacon management system receiving the beacon ID and calculating a first reception time of the beacon ID, the beacon management system transmitting the beacon ID to the beacon management system at the first reception time The method comprising the steps of: retrieving an advertisement presence flag indicating whether there is an advertisement to be matched; transmitting the advertisement presence flag to the communication terminal according to a search result; Determining whether the advertisement exists, based on the presence of the advertisement When the communication terminal determines that the communication terminal requests the advertisement to the advertisement management system, the advertisement management system provides the advertisement to the communication terminal in response to the request.

The advertisement providing method according to embodiments of the present invention includes the steps of transmitting a packet including a beacon ID in a Bluetooth beacon installed in an offline environment, receiving a packet from the communication terminal and extracting a beacon ID from the packet, The communication terminal transmits the beacon ID to the beacon management system. The beacon management system searches for an advertisement presence flag indicating whether there is an advertisement matching the beacon ID, The system comprising the steps of: transmitting the advertisement presence / absence flag to the communication terminal; determining whether the advertisement is present based on the advertisement presence / absence flag, when the advertisement exists; The terminal sends the content corresponding to the beacon ID to the content management system And transmitting the beacon ID to the content management system, the content management system requesting the advertisement to the advertisement management system and receiving the advertisement from the advertisement management system, Generating the synthesized content using the advertisement, and providing the synthesized content to the communication terminal by the content management system.

The advertisement providing method according to embodiments of the present invention includes the steps of transmitting a packet including a beacon ID in a Bluetooth beacon installed in an offline environment, receiving a packet from the communication terminal and extracting a beacon ID from the packet, The communication terminal transmits the beacon ID to the beacon management system. The beacon management system receives the beacon ID and calculates a first reception time of the beacon ID. The beacon management system uses the beacon ID Searching for an advertisement presence flag indicating whether there is an advertisement matching the beacon ID and the first reception time, and transmitting the advertisement presence flag to the communication terminal according to the search result Wherein the communication terminal displays, based on the advertisement presence / absence flag, an advertisement matching the beacon ID Determining whether or not the advertisement is present; requesting, by the communication terminal, a content corresponding to the beacon ID to the content management system and transmitting the beacon ID to the content management system; Wherein the content management system transmits the beacon ID to the advertisement management system, the advertisement management system receives the beacon ID and calculates a second reception time of the beacon ID, Retrieving the advertisement using the first reception time and the second reception time, and providing the advertisement to the content management system, the content management system using the content and the advertisement to generate synthetic content, And the content management system provides the synthesized content to the communication terminal. .

In an application stored in a medium for executing an advertisement providing method in combination with a communication terminal according to embodiments of the present invention, the advertisement providing method includes: receiving a packet from a Bluetooth beacon installed in an offline environment; Receiving a beacon ID from the beacon management system; receiving an advertisement presence flag indicating whether an advertisement matching the beacon ID exists from the beacon management system; Determining whether or not there is an advertisement matching the beacon ID based on the existence flag of the communication terminal when the advertisement exists; Generating a read command, In response to the request, reading an address of the advertisement management system, generating a packet including the address of the advertisement management system and the beacon ID, transmitting the packet to the advertisement management system, Receiving advertisement data related to an advertisement, and outputting the advertisement data through an output device of the communication terminal.

According to the advertisement providing method according to the embodiments of the present invention, since the communication terminal can receive the advertisement using the identifier transmitted from the beacon management server (for example, the identifier related to the advertisement matched with the beacon ID) The advertisement can be provided even if the address of the system providing the advertisement is changed.

According to the advertisement providing method according to the embodiments of the present invention, the communication terminal can selectively receive the advertisement only when there is an advertisement matching the beacon ID, so that the data transmission amount of the communication terminal decreases, There is an effect that the traffic between the systems that provide the advertisement is reduced.

According to the advertisement providing method according to the embodiments of the present invention, the content management system continuously transmits the composite content obtained by combining the content matched to the beacon ID and the advertisement matched with the beacon ID to the communication terminal Since the advertisement is exposed, the advertising effect on the advertisement is improved.

The beacon according to the embodiments of the present invention can transmit a packet only when the button is pressed, so that the consumption power of the beacon decreases and the life of the battery included in the beacon increases.

FIG. 1 conceptually shows an advertisement providing system using a beacon according to the embodiments of the present invention.
Fig. 2 conceptually shows the beacon management table shown in Fig.
Figure 3 conceptually illustrates a beacon according to embodiments of the present invention.
4 conceptually illustrates a communication terminal according to embodiments of the present invention.
5 shows a data flow of an advertisement providing system according to embodiments of the present invention.
6 shows a data flow of an advertisement providing system according to embodiments of the present invention.
7 shows a data flow of an advertisement providing system according to the embodiments of the present invention.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 conceptually shows an advertisement providing system using a beacon according to the embodiments of the present invention. Referring to FIG. 1, the advertisement providing system 10 includes a beacon (or a bluetooth beacon) 100, a communication terminal 200, a beacon management system 300, and an advertisement management system 400. In accordance with embodiments, the ad serving system 10 may further include a content management system 500. In accordance with embodiments, each of the systems 300, 400, and 500 may be implemented as one system physically.

The beacon (or Bluetooth beacon) 100 is installed in an offline environment and transmits or receives beacon packets (or packets) in the offline environment using Bluetooth low energy (BLE) (Or broadcast). According to embodiments, the beacon 100 may utilize the BLE 4.0 protocol-based short-range wireless communication scheme.

Advertisements AD1 and AD2 (collectively referred to as AD) may be assigned (or mapped) to beacon 100. [ The advertisement AD is assigned to the beacon 100 can be provided from the system 400 and / or 500 to the communication terminal 200 that received the packet transmitted from the beacon 100. [ .

According to the embodiments, the advertisements AD may be assigned to beacons 100 by time of day. 1, the advertisement management system 400 or the content management system 500 is allocated to the beacon 100 to the communication terminal 200 in the first time zone T1 (for example, 9:00 to 12:00) The advertisement management system 400 or the content management system 500 can provide the first advertisement AD1 that is mapped (or mapped) in the third time zone T3 (e.g., 14:00 to 18:00) (Or AD2) that is assigned (or mapped) to beacon 100 to advertiser 200. However, since no advertisement is allocated (or mapped) to the beacon 100 in the second time zone T2 (for example, 12:00 to 14:00), the advertisement management system 400 or the content management system 500 can not communicate The terminal 200 does not provide the advertisement. According to embodiments, the first advertisement AD1 and the second advertisement AD2 may be the same.

Although only two advertisements AD1 and AD2 are shown in FIG. 1, the number of advertisements assigned to the beacon 100 according to embodiments of the present invention is not limited.

The communication terminal 200 can exchange data (or signals) with the beacon 100, the beacon management system 300, the advertisement management system 400, and the content management system 500 via the communication network. Depending on the embodiments, the communication terminal 200 by using the BLE technology beacon 100 and the data (or signal) to and can exchange, Wi-Fi, 3-generation mobile communication (for example, LTE ^TM (long term evolution) (Or signal) with at least one of the beacon management system 300, the advertisement management system 400, and the content management system 500 using the fourth generation mobile communication.

According to embodiments, the communication terminal 200 including wireless communication transceivers may be a smart phone, a tablet PC, a personal digital assistant (PDA), a mobile internet device (MID), an Internet of Things (IoT)) devices, or wearable computers, but are not limited thereto.

The communication terminal 200 can receive the advertisement AD from the advertisement management system 400 and can provide the advertisement AD to the user through the output device of the communication terminal 200 (e.g., a display device). In this specification, when a device receives an advertisement AD from another device, it means that the device receives data (e.g., advertisement data) related to the advertisement AD from the other device.

The communication terminal 200 can receive the content CNT from the content management system 500 and provide the content CNT to the user through the output device of the communication terminal 200 (e.g., a display device). In this specification, the fact that a device receives content (CNT) from another device means that the device receives data (e.g., digital content or digital content data) related to the content (CNT) from the other device .

Each system 300, 400, and 500 may host an online communication network and may be a communication network addressable system. Each of the systems 300, 400, and 500 may perform generation, storage, reception, and / or transmission of data.

The beacon management system 300 may include a beacon management server 310 and a beacon management database 320 managed by the beacon management server 310.

The beacon management server 310 can access the beacon management database 320 through a wired communication network or a wireless communication network. According to the embodiments, the beacon management server 310 can access the beacon management database 320 and write or read the corresponding data.

The beacon management database 320 may mean a storage space for storing data necessary for operation of the beacon management system 300. [ The beacon management database 320 may include a beacon management table (TABLE). The beacon management table (TABLE) will be described later.

The advertisement management system 400 may include an advertisement management server 410 and an advertisement database 420 managed (or accessed) by the advertisement management server 410.

The advertisement management server 410 can access the advertisement database 420 through a wired communication network or a wireless communication network. According to the embodiments, the advertisement management server 410 can access the advertisement database 420 and write or read the corresponding data.

The advertisement database 420 may mean a storage device or a storage space capable of storing data necessary for the operation of the advertisement management system 400. For example, the advertisement database 420 may store advertisements AD (e.g., text, graphics, still image files, movie files, video data, animations, and / or audio data).

The content management system 500 may include a content management server 510 and a content database 520 that is managed (or accessed) by the content management server 510.

The content management server 510 can access the content database 520 through a wired communication network or a wireless communication network. According to embodiments, the content management server 510 may access the content database 520 and write or read the data.

The content database 520 stores data necessary for operation of the content management system 500 and various contents CNTs (e.g., text, graphics, still image files, movie files, video data, animation, and / or audio data) Or < / RTI > storage space.

The communication terminal 200, the beacon management system 300, the advertisement management system 400, and the content management system 500 can access each other through at least one communication network. For example, the beacon management system 300 may be accessed by the communication terminal 200, the advertisement management system 400, and the content management system 500 via the at least one communication network.

1, a user of the communication terminal 200 may provide advertisement (AD) and / or content (CNT) using packets broadcasted (or transmitted) from the beacon 100 Can receive.

Fig. 2 conceptually shows the beacon management table shown in Fig. Referring to FIG. 2, a beacon management table (TABLE) may include a beacon ID field F1, a time zone field F2, and an advertisement presence flag field F3. According to embodiments, the beacon management table (TABLE) may include an advertisement identifier field F4 and a content identifier field F5.

The beacon ID field F1 may store beacon IDs (BID1 and BID2; collectively, BID). The beacon ID (BID) may include a universally unique identifier (UUID), a major identifier, and / or a minor identifier as a value (or digital signals) for uniquely identifying the beacon 100.

The time zone field F2 may store time zones T11, T12, T21, and T22 for the beacon IDs BID1 and BID2, respectively. The first time zone T11 and the second time zone T12 are matched (or assigned) to the first beacon ID BID1 and the third time zone T21 and the fourth time zone T22 are matched (Or assigned). According to embodiments, each of the time zones T11, T12, T21, and T22 may comprise, but is not limited to, time, minute, and second.

The advertisement presence flags field F3 includes advertisement presence flags AD_FLG11, AD_FLG12, AD_FLG21 and AD_FLG22 for the respective time zones T11, T12, T21 and T22 corresponding to the respective IDs BID1 and BID2 Can be stored.

The advertisement presence / absence flag AD_FLG may indicate whether an advertisement corresponding to a beacon ID (BID) exists in a specific time zone. The advertisement presence flag AD_FLG may include at least one bit. The bit may be represented by data 0 or data 1.

For example, when there is an advertisement corresponding to the first time zone T11 of the first beacon ID BID1, the first advertisement presence / absence flag AD_FLG11 is set to a first value (e.g., logic "1" or data "1" . In contrast, when there is no advertisement corresponding to the second time zone T12 of the first beacon ID BID1, the second advertisement presence / absence flag AD_FLG12 is set to a second value (e.g., logic "0" or data "0" ).

The advertisement identifier field F4 includes advertisement identifiers AD_ID1, AD_ID2, AD_ID3 and AD_ID4 (collectively referred to as AD_ID) for each time zone T11, T12, T21, and T22 corresponding to the respective beacon IDs BID1 and BID2, Can be stored.

The advertisement identifier AD_ID is an identifier used for receiving the corresponding advertisement AD and is a network address or advertisement AD of the advertisement management system 400 (or the advertisement management server 410) ). ≪ / RTI > For example, the advertisement identifier may be a URL (uniform resource location) or a URI (uniform resource identifier).

In the present specification, when the advertisement identifier (AD_ID) is used as information (or data) for accessing (or accessing) the advertisement management system 400, the advertisement identifier AD_ID can be understood as an address of the advertisement management system 400 And the advertisement identifier AD_ID may be understood as an identifier for indicating (or directing) the advertisement AD when the advertisement identifier AD_ID is used as information (or data) for accessing the advertisement AD.

The content identifier field F5 includes content identifiers CID1, CID2, CID3, and CID4 (collectively referred to as CID) for each time zone T11, T12, T21, and T22 corresponding to the respective beacon IDs BID1 and BID2, Can be stored.

The content identifier (CID) is an identifier used to receive the content (CNT), and indicates an address or content CNT of the content management system 500 (or the content management server 510) Lt; / RTI > For example, the content identifier (CID) may be a URL or a URI.

In the present specification, when a content identifier (CID) is used as information for accessing (or accessing) the content management system 500, the content identifier (CID) can be understood as an address of the content management system 500, (CID) is used as information for accessing the content (CNT), the content identifier (CID) can be understood as an identifier for indicating (or directly indicating) the content (CNT).

The beacon management table (TABLE) shown in FIG. 2 is only one embodiment for convenience of description, and therefore the structure or the constituent elements of the beacon management table (TABLE) are not limited thereto. For example, the beacon management table TABLE may not include the time zone field F2.

Figure 3 conceptually illustrates a beacon according to embodiments of the present invention. 1 and 3, a beacon 100 includes a button 110, a processor 120, a memory (or memory device) 130, a communication module (or wireless transceiver) 140, and a battery 150 can do.

The beacon 100 can transmit the packet to the offline environment without specifying the reception target. For example, the beacon 100 may broadcast the packet to the offline environment. A transmitted (or broadcast) packet may be received by devices (or devices including wireless receivers) located within the originating (or communicating) range of the beacon 100.

The packet PAC output from the beacon 100 may include a beacon ID (BID).

The button 110 generates a sensing signal for instructing the pushing (or touching) of the button 110 according to the depression (push or touch) of the button 110 and transmits the sensed signal to the processor 120 . According to embodiments, the button 110 may be implemented with a switch (e.g., a push button switch or a push switch, etc.) or a touch pad, but is not limited thereto.

The processor 120 may control the overall operation of the beacon 100 (e.g., the detection of the pushing of the button 110 and the generation and transmission of the packet (PAC)). As the sensed signal generated by the button 110 is sensed by the processor 120, the processor 120 executes the firmware stored in the memory 130 (or the firmware includes a software timer) The operation of the beacon 100 may be controlled according to the control of the control unit 132.

For example, the processor 120 recognizes the detection signal as an interrupt signal and starts operation. The processor 120 that operates (or wakes up) in response to the sense signal executes a software timer, and the software timer that is executed counts a certain period of time (e.g., 5 seconds) from when the button 110 is pressed, The control unit 120 reads the beacon ID (BID) from the memory 130 to generate a packet (PAC) including the beacon ID (BID), and periodically broadcasts the generated packet (PAC) only for the predetermined time .

The software timer is reset and the processor 120 enters a power save mode or an idle (or sleep) mode from the wake-up mode until the button 110 is pressed again Or until a detection signal occurs again). In the power save mode or the idle (or sleep) mode, the beacon 100 does not generate a packet (PAC) containing the beacon ID (BID) and does not broadcast the packet (PAC). However, the wakeup processor 120 outputs or broadcasts a packet (PAC) containing a beacon ID (BID) only for a certain period of time.

Therefore, the power consumed by the beacon 100 including the button 110 is smaller than the power consumed by the conventional beacon that always outputs the packet including the beacon ID. Therefore, since the beacon 100 including the button 110 does not need to frequently change the battery 150, the economic burden required for maintenance of the beacon 100 can be reduced.

The beacon 100 including the button 110 generates and outputs the packet PAC including the beacon ID (BID) only for a certain period of time after the button 110 is pressed, so that the button 110 is not pressed There is an effect that data smog (or information pollution) caused by communication terminals held by users passing around the beacon 100 can be reduced during the time.

The processor 120 may be implemented as a central processing unit (CPU) or a micro controller unit (MCU), but is not limited thereto.

The memory 130 may store data necessary for operation of the beacon 100. According to embodiments, the memory 130 may store a beacon ID (BID) to be included in the packet (PAC) and firmware (e.g., firmware 132 including a software timer).

The communication module 140 may transmit the packet (PAC) using the BLE technique under the control of the processor 120. [ For example, the communication module 140 may be implemented as a circuit (e.g., a transceiver circuit) or chip that includes a Bluetooth chip.

The battery 150 may supply the operating voltage or power necessary for operation of the beacon 100. [ The battery 150 is connected to a corresponding component 130, and / or 140 (not shown), under the control of the processor 120, i.e. under the control of the processor 120 operating based on the sensing signal generated by the button 110 ) To supply or cut off the operating voltage. For example, when the beacon 100 is in the power save mode or the idle (or sleep) mode, the battery 150 may shut off the supply of the operating voltage to the corresponding component 130, and / or 140.

The processor 120 receives the sensing signal transmitted from the button 110 as an interrupt signal, reads the beacon ID (BID) stored in the memory 130 in response to the interrupt signal, and transmits the beacon ID And may control the beacon 100 or the communication module 140 to generate a packet (PAC) and transmit the generated packet (PAC) externally only for a certain period of time.

In accordance with embodiments, the processor 120 may respond to a sensing signal transmitted from the button 110 to indicate that a predetermined time (e.g., 3 seconds, or 5 seconds, 3 seconds, or 5 seconds (PAC) may be generated and transmitted only during a period of time (e.g., an exemplary time for convenience of illustration). The predetermined time may be predetermined and stored in advance in the memory 130, and the predetermined time may be counted by a software timer executed by the processor 120. [

For example, when the detection signal is received from the button 110, the processor 120 generates a packet (PAC) including the beacon ID (BID) using the firmware 132, and the generated packet (PAC) The beacon 100 is controlled to be transmitted to the outside, and it is determined whether a predetermined time (or reference time) has elapsed from the reception of the detection signal. When the predetermined time has elapsed from the received time, The beacon 100, e.g., the communication module 140, may be controlled so that it is no longer transmitted.

As described above, according to the embodiments of the present invention, the beacon 100 including the button 110 transmits a packet (PAC) including a beacon ID (BID) only until a predetermined time passes after the button 110 is pressed The power consumption of the beacon 100 is reduced compared to a conventional beacon that always broadcasts a beacon message such as a packet (PAC), and the lifetime of the battery 150 There is an increasing effect.

In addition, since the conventional beacon that does not include the button 110 always broadcasts a beacon message irrespective of the intention of the user of the communication terminal 200, in this case, the communication terminal 200 receives and processes the beacon message . Therefore, the beacon message may be data smog (or information pollution) to users who do not want to receive the beacon message.

However, since the beacon 100 broadcasts a packet (PAC) only for a certain period of time from when the button 110 is pressed by the user who receives the packet PAC to use the specific service, Other users (e.g., users of communication terminals capable of receiving packets (PACs)) passing around the button 110 in addition to the user may only receive packets (PACs) for a very short period of time, The damage of the data smog to the other persons is reduced.

4 conceptually illustrates a communication terminal according to embodiments of the present invention. 4, the communication terminal 200 may include a processor 210, a memory (memory device) 220, an output device 230, and a communication module (wireless transceiver) 240.

The processor 210 can control the overall operations of the communication terminal 200 (e.g., storing and executing programs or application programs, storing and processing data, and / or receiving and transmitting signals (or packets) have. According to embodiments, the processor 210 may be implemented in a central processing unit (CPU), a micro controller unit (MCU), or an application processor (AP), but is not limited thereto.

The processor 210 executes a program (or an application program (simply, an app or an application)) stored in a memory (or a data storage device) 220 and controls the overall operation of the communication terminal 200 Operations can be controlled.

The memory 220 may store data or a program necessary for the operation of the communication terminal 200.

According to embodiments, the memory 220 may store a terminal ID for identifying the communication terminal 200. The memory 220 may also store the address of the beacon management system 300 (or beacon management server 310) and / or the address of the ad management system 400 (or ad management server 410) have. Each of the addresses may be a uniform resource identifier (URI) or a uniform resources location (URL). Also, according to embodiments, the memory 220 may store at least one application 251. [

For example, the memory 220 may be implemented as a non-volatile memory or a volatile memory, collectively referred to as the non-volatile memory and the volatile memory.

The output device 230 can represent data (CNT) visually or audibly according to the control of the processor 210. [ According to embodiments, the output device 230 may visually or auditorily display the digital content CNT transmitted from the advertisement management system 400 and the content management system 500. For example, the output device 230 may be a display device, a light emitting diode (LED) device, or a speaker, but is not limited thereto.

Communication module 240 may refer to a device or circuit that allows communication terminal 200 to exchange data with a peripheral device (e.g., beacon 100 and / or systems 300, 400, and 500) have. According to embodiments, communication module 240 may include hardware including a Bluetooth chip, a near field communication (NFC) chip, a Wi-Fi chip, and a chip for mobile communication, Software (or firmware). Communication module 240 may include wireless transceivers (or communication modems) that can send and receive signals to and from other communication devices using different communication protocols.

Although processor 210 and communication module 240 are shown separate from each other in FIG. 4, processor 210 may be implemented as a single chip including communication module 240, . For example, the processor 210 may be an application processor (AP) that includes a communication module 240.

Application 251 refers to a computer program (or software) that may be executed by processor 210 that is capable of accessing memory 220. [ The application 251 may mean a program (or software) including instructions or codes for performing a specific job (job or work) using the communication terminal 200. [ The application 251 may be downloaded to the communication terminal 200 via a communication network and stored in a non-transitory recording medium (e.g., memory 220).

The operation performed by the application described in this specification refers to the operation performed by the communication terminal 200 according to the instructions included in the application when the application is executed. For example, an operation in which an application transmits a signal (or data) refers to an operation in which the communication terminal 200 executing the application transmits the signal (or the data) according to instructions included in the application.

5 shows a data flow of an advertisement providing system according to embodiments of the present invention. The data flow of the advertisement providing system 10 will be described with reference to Figs.

The beacon 100 may generate a packet PAC and may transmit (or broadcast) the packet PAC (S1010). As described above, the beacon 100 can generate and transmit (or broadcast) a packet (PAC) including a beacon ID (BID) only for a certain period of time from when the button 110 is pressed.

The application 251 or the communication terminal 200 executing in the communication terminal 200 receives the packet PAC using the communication module 240 (or the Bluetooth chip), extracts the beacon ID (BID) from the packet PAC, (S1020).

The application 251 or the communication terminal 200 may transmit the beacon ID (BID) to the beacon management system 300 (S1030). According to the embodiments, the application 251 or the communication terminal 200 generates a packet including the extracted beacon ID (BID) and the terminal ID of the communication terminal 200, and transmits the generated packet to the beacon management system 300 As shown in FIG.

The application 251 or the communication terminal 200 transmits a beacon ID (BID) to the beacon management system 300 using the address (e.g., URL or URI) of the beacon management system 300 stored in the memory 220 Lt; / RTI >

The beacon management system 300 (or the beacon management server 310) searches the beacon management database 320 for an advertisement identifier (AD_ID) matching the beacon ID (BID) using the beacon ID (BID) (S1040).

The beacon management system 300 may transmit the advertisement identifier (AD_ID) to the communication terminal 200 (S1050).

The communication terminal 200 may request the advertisement AD corresponding to the beacon ID (BID) to the advertisement management system 400 using the advertisement identifier AD_ID (S1060).

The application 251 running on the communication terminal 200 generates a read command for reading the received advertisement identifier AD_ID from the memory 220 and generates an advertisement identifier AD_ID), generates a request packet including an advertisement identifier (AD_ID) and a beacon ID (BID), and transmits the request packet to the advertisement management system 400. [

According to the embodiments, the advertisement management system 400 receiving the beacon ID (BID) may calculate the reception time RX of the beacon ID (S1070).

The advertisement management system 400 receiving the beacon ID (BID) may search (or lead) the advertisement AD matching the beacon ID (BID) from the advertisement database 420 (S1080).

According to the embodiments, the advertisement management system 400 may search the advertisement database 420 for an advertisement AD matching the beacon ID (BID) and the reception time RX (S1080). For example, when the first advertisement AD1 allocated to the beacon 100 exists in the first time zone T1 and the reception time RX is included in the first time zone T1, The advertisement AD1 can be retrieved from the advertisement database 420. [

The advertisement management system 400 may provide the advertisement AD corresponding to the beacon ID (BID) to the communication terminal 200 (S1090).

The application 251 executed in the communication terminal 200 provides the advertisement AD provided from the advertisement management system 400 to the user of the communication terminal 200 through the output device 230 of the communication terminal 200 . According to embodiments, the application 251 running on the communication terminal 200 (or the communication terminal 200) receives data related to the advertisement AD transmitted from the advertisement management system 400, The advertisement AD can be displayed through the output device 230 of the communication terminal 200 using the related data.

According to the embodiments, the application 251 running on the communication terminal 200 can transmit the beacon ID (BID) to the content management system 500, and the content management system 500 receiving the beacon ID (BID) (CNT) matching the beacon ID (BID) to the communication terminal 200. [ For example, the content management system 500 receiving the beacon ID (BID) may retrieve the content CNT from the content database 520 and transmit the retrieved content CNT to the communication terminal 200. [

The application 251 running on the communication terminal 200 can be used to advertise the advertisement AD using the advertisement identifier AD_ID transmitted from the beacon management system 300. [ May be provided from the advertisement management system (400).

Therefore, even if the address of the advertisement management system 400 is changed, the user of the communication terminal 200 can use the advertisement identifier (AD_ID) transmitted from the beacon management system 300, AD) may be provided from the advertisement management system 400.

6 shows a data flow of an advertisement management system according to embodiments of the present invention. The data flow of the advertisement providing system 10 will be described with reference to Figs.

Each of steps S2010 to S2030 in Fig. 6 is the same as each of steps S1010 to S1030 in Fig. 5, so detailed description of steps S2010 to S2030 will be omitted.

According to embodiments, the beacon management system 300 may calculate the first reception time RX1 at which the beacon ID (BID) is received when the beacon ID (BID) is received (S2040).

The beacon management system 300 (or the beacon management server 310) instructs whether or not the advertisement AD matching the beacon ID (BID) (or the beacon ID (BID) and the first reception point RX1) (Or read) the advertisement presence / absence flag AD_FLG from the beacon management database 320 (S2050).

The beacon management system 300 may transmit the advertisement presence flag AD_FLG to the communication terminal 200 (S2060).

The application 251 executed in the communication terminal 200 is configured to execute the advertisement 251 that matches the beacon ID BID (or the beacon ID BID and the first reception time RX1) based on the advertisement presence / absence flag AD_FLG, (Step S2070). For example, if the advertisement presence / absence flag AD_FLG indicates a first value (for example, logic "1" or data "1"), the application 251 determines that the advertisement AD assigned to the beacon 100 exists , The application 251 determines that the advertisement AD assigned to the beacon 100 does not exist if the advertisement presence / absence flag AD_FLG indicates a second value (for example, logic "0" or data "0" .

When it is determined that the advertisement AD assigned to the beacon 100 exists, the application 251 may request the advertisement AD to the advertisement management system 400 (S2080). According to the embodiments, when it is determined that there is an advertisement AD assigned to the beacon 100, the application 251 can request the advertisement AD using the advertisement identifier AD_ID.

When the advertisement identifier AD_ID is the address of the advertisement management system 400, the application 251 reads the advertisement identifier AD_ID from the memory 220 and stores the advertisement identifier AD_ID and the beacon ID BID Generates a request packet, and transmits the request packet to the advertisement management system 400. [

According to the embodiments, when the advertisement identifier AD_ID is the address of the advertisement management system 400, the advertisement identifier AD_ID is transmitted from the beacon management system 300 or (2) included in the application 251 And may be stored together when the application 251 is stored in the memory 220. [ For example, the advertisement identifier AD_ID may be updated together when the application 251 is updated.

When the advertisement identifier AD_ID is an identifier indicating an advertisement AD that matches the beacon ID BID (or the beacon ID BID and the first reception time RX1), the application 251 generates an advertisement identifier AD_ID ), And may transmit the request packet to the advertisement management system (400).

The advertisement management system 400 may provide the advertisement AD to the communication terminal 200 in response to the request packet from the communication terminal 200 (S2090).

When the advertisement identifier (AD_ID) is the address of the advertisement management system 400, the advertisement management system 400 receiving the beacon ID (BID) included in the request packet calculates the second reception time of the beacon ID (BID) (AD) matching the beacon ID (BID) (or the beacon ID (BID) and the second reception time point) from the advertisement database 420 and transmits the advertisement AD to the communication terminal 200 ).

For example, as shown in FIG. 1, when a second reception time (for example, 9:37) is included in the first time zone T1 (for example, 9:00 to 12:00), the first time zone T1 : 00 to 12:00), the first advertisement AD1 is assigned to the beacon 100, so that the advertisement management system 400 searches the advertisement database 420 for the first advertisement AD1, (AD1) to the communication terminal (200).

The first reception time point RX1 is measured by the beacon management system 300 and the second reception time point is measured by the advertisement management system 400 but is substantially equal to the first reception time point RX1, The difference between the beacon ID (BID) and the first reception time (RX1), the beacon ID (BID), and the advertisement matched with the second reception time may be the same advertisement .

When the advertisement identifier AD_ID is an identifier indicating the advertisement AD that matches the beacon ID BID (or the beacon ID BID and the first reception time RX1), the advertisement management system 400 transmits the request packet (AD_ID) from the advertisement database 420, and transmits the advertisement data to the communication terminal 200 in response to the advertisement ID (AD_ID).

The application 251 executed in the communication terminal 200 provides the advertisement AD provided from the advertisement management system 400 to the user of the communication terminal 200 through the output device 230 of the communication terminal 200 . According to embodiments, the communication terminal 200 (or application 251) receives advertisement data related to the advertisement AD from the advertisement management system 400, and transmits the advertisement data to the output device of the communication terminal 200 230).

According to the advertisement providing system 10 according to the embodiments of the present invention, the application 251 executed in the communication terminal 200 has the advertisement AD in which the advertisement presence flag AD_FLG is assigned to the beacon 100 The amount of data transmitted from the communication terminal 200 is reduced and the amount of communication traffic between the communication terminal 200 and the advertisement management system 400 is reduced because the advertisement management system 400 requests the advertisement AD only Is reduced.

7 shows a data flow of an advertisement providing system according to the embodiments of the present invention. The data flow of the advertisement providing system 10 will be described with reference to Figs.

Each of steps S3010 to S3070 in Fig. 7 is substantially the same as each of steps S2010 to S2070 in Fig. 6, so detailed description of steps S3010 to S3070 is omitted.

The application 251 determines that the advertisement AD assigned to the beacon ID BID (or the beacon ID BID and the first reception point RX1), that is, the advertisement AD assigned to the beacon 100 exists (CNT) corresponding to the beacon ID (BID) using the content identifier (CID) and transmit the beacon ID (BID) to the content management system 500 (S3080).

The content identifier may be transmitted from the beacon management system 300 or may be stored in the memory 220 of the communication terminal 200 in advance.

The beacon management system 300 searches the beacon management database 320 for a content identifier (CID) that matches the beacon ID (BID) (or the beacon ID (BID) and the first receive time (RX1) (Or read) the content identifier (CID) and transmit the content identifier (CID) to the communication terminal 200.

In response to the request sent from the application 251, the content management system 500 (or the content management server 510) can request the advertisement AD to the advertisement management system 400 using the advertisement identifier AD_ID (S3090).

5, when the advertisement identifier (AD_ID) is the address of the advertisement management system 400, the content management system 500 generates the advertisement ID (AD_ID) and the beacon ID (BID) Generates a request packet, and transmits the request packet to the advertisement management system 400. [

When the advertisement identifier AD_ID is an identifier indicating the advertisement AD that matches the beacon ID (or the beacon ID BID and the first reception time RX1), as in the communication terminal 200 illustrated in FIG. 5, The content management system 500 may generate a request packet including an advertisement identifier (AD_ID), and may transmit the request packet to the advertisement management system 400.

The advertisement management system 400 may provide the advertisement AD to the communication terminal 200 in response to the request from the content management system 500 (S3100).

When the advertisement identifier (AD_ID) is the address of the advertisement management system 400, the advertisement management system 400 receiving the beacon ID (BID) included in the request packet calculates the second reception time of the beacon ID (BID) (AD) that matches the beacon ID (BID) (or the beacon ID (BID) and the second reception time point) from the advertisement database 420 and transmits the advertisement AD to the content management system 500).

When the advertisement identifier AD_ID is an identifier indicating the advertisement AD that matches the beacon ID BID (or the beacon ID BID and the first reception time RX1), the advertisement management system 400 transmits the request In response to the packet, lead the advertisement AD indicated by the advertisement identifier AD_ID from the advertisement database 420 and transmit the lead advertisement AD to the content management system 500. [

The content management system 500 receives (or receives) the advertisement AD from the advertisement management system 400 and generates the synthesized content CNT 'using the received advertisement AD and the content CNT (S3110).

The content management system 500 searches the content database 520 for a content CNT matching the beacon ID BID and generates the composite content CNT 'using the content CNT and the advertisement AD .

According to embodiments, the composite content CNT 'may be generated by compositing the content CNT with the advertisement AD, and the advertisement AD may be inserted into the content CNT to generate the composite content CNT' .

The content management system 500 may provide the generated composite content CNT 'to the communication terminal 200 (S3120).

According to the advertisement providing system 10 according to the embodiments of the present invention, the content management system 500 synthesizes the advertisement (AD) matching the content CNT matching the beacon ID (BID) and the beacon ID BID The advertisement contents AD can be continuously exposed to the user of the communication terminal 200 by transmitting the generated composite contents CNT 'to the communication terminal 200. Therefore, the advertising effect on the advertisement AD is improved.

The advertisement providing method according to embodiments of the present invention may be performed by a computer program (or program code) readable by a computer (e.g., a smartphone), and the computer readable recording medium Processor). ≪ / RTI >

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

10: Ad serving system
100: Beacon
T1, T2, T3: first time zone, second time zone and third time zone
AD1, AD2, AD3: first advertisement, second advertisement and third advertisement
200: communication terminal
AD: Advertising
CNT: Content
300: Beacon management system
310: Beacon management server
320: Beacon management database
400: Ad management system
410: Ad Management Server
420: Advertising database
500: Content management system
510: Content Management Server
520: content database

Claims (11)

Transmitting a packet including a beacon ID to a Bluetooth beacon installed in an offline environment;
The communication terminal receiving the packet and extracting the beacon ID from the packet;
The communication terminal transmitting the beacon ID to the beacon management system;
Receiving the beacon ID from the beacon management system and searching for an advertisement identifier matching the beacon ID;
The beacon management system transmitting the advertisement identifier to the communication terminal according to the search result;
The communication terminal accessing the advertisement management system using the advertisement identifier and transmitting the beacon ID to the advertisement management system; And
The advertisement management system searching for an advertisement matching the beacon ID, and providing the advertisement to the communication terminal. Transmitting a packet including a beacon ID to a Bluetooth beacon installed in an offline environment;
The communication terminal receiving the packet and extracting the beacon ID from the packet;
The communication terminal transmitting the beacon ID to the beacon management system;
The beacon management system receiving the beacon ID and calculating a first reception time of the beacon ID;
The beacon management system retrieving the beacon ID and an advertisement identifier associated with the advertisement matched with the first reception time;
The beacon management system transmitting the advertisement identifier to the communication terminal according to the search result;
Connecting the communication terminal to the advertisement management system using the advertisement identifier and transmitting the beacon ID to the advertisement management system;
Receiving the beacon ID from the advertisement management system and calculating a second reception time of the beacon ID; And
The advertisement management system retrieving advertisement data related to the advertisement using the beacon ID and the second reception time, and providing the advertisement data to the communication terminal. Transmitting a packet of a Bluetooth beacon installed in an offline environment;
The communication terminal receiving the packet and extracting a beacon ID from the packet;
The communication terminal transmitting the beacon ID to the beacon management system;
The beacon management system searching for an advertisement existence flag indicating presence or absence of an advertisement matching the beacon ID using the beacon ID;
The beacon management system transmitting the advertisement presence flag to the communication terminal according to the search result;
Determining whether there is an advertisement matching the beacon ID based on the advertisement presence / absence flag;
When the communication terminal determines that the advertisement matching the beacon ID exists, requesting the advertisement to the advertisement management system; And
And the advertisement management system, in response to the request, providing the advertisement to the communication terminal. The method of claim 3,
Wherein the requesting of the advertisement by the communication terminal comprises:
The communication terminal reading the address of the advertisement management system from the memory of the communication terminal and transmitting the beacon ID to the advertisement management system using the address of the advertisement management system,
Wherein the advertisement management system provides the advertisement to the communication terminal,
The advertisement management system retrieving advertisement data related to the advertisement using the beacon ID; And
And the advertisement management system transmitting the advertisement data to the communication terminal. The method of claim 3,
The beacon management system retrieving an advertisement identifier indicating the advertisement data related to the advertisement using the beacon ID; And
The beacon management system transmitting the advertisement identifier to the communication terminal according to the search result,
Wherein the requesting of the advertisement by the communication terminal to the advertisement management system comprises:
Requesting the advertisement data to the advertisement management system using the advertisement identifier when it is determined that the advertisement matching the beacon ID exists; And
And the advertisement management system transmitting the advertisement data to the communication terminal. Transmitting a packet of a Bluetooth beacon installed in an offline environment;
The communication terminal receiving the packet and extracting a beacon ID from the packet;
The communication terminal transmitting the beacon ID to the beacon management system;
The beacon management system receiving the beacon ID and calculating a first reception time of the beacon ID;
The beacon management system searching for an advertisement presence flag indicating whether there is an advertisement matching the beacon ID and the first reception time;
The beacon management system transmitting the advertisement presence flag to the communication terminal according to the search result;
Determining whether the advertisement matches the beacon ID based on the advertisement presence / absence flag;
When the communication terminal determines that the advertisement matching the beacon ID exists, requesting the advertisement to the advertisement management system; And
And the advertisement management system, in response to the request, providing the advertisement to the communication terminal. The method according to claim 6,
Wherein the requesting of the advertisement by the communication terminal comprises:
The communication terminal reading the address of the advertisement management system from the memory of the communication terminal and transmitting the beacon ID to the advertisement management system using the address of the advertisement management system,
Wherein the advertisement management system provides the advertisement to the communication terminal,
Receiving the beacon ID from the advertisement management system and calculating a second reception time of the beacon ID;
Retrieving advertisement data related to the advertisement using the beacon ID and the second reception time; And
And transmitting the advertisement data to the communication terminal according to the search result. The method according to claim 6,
The beacon management system using the beacon ID and the first reception time to search for an advertisement identifier indicating the beacon ID and advertisement data related to the advertisement matched with the first reception time; And
The beacon management system transmitting the advertisement identifier to the communication terminal according to the search result,
Wherein the requesting of the advertisement by the communication terminal to the advertisement management system comprises:
Requesting the advertisement data to the advertisement management system using the advertisement identifier when it is determined that the advertisement matching the beacon ID exists; And
And the advertisement management system transmitting the advertisement data to the communication terminal. Transmitting a packet including a beacon ID to a Bluetooth beacon installed in an offline environment;
The communication terminal receiving the packet and extracting a beacon ID from the packet;
The communication terminal transmitting the beacon ID to the beacon management system;
The beacon management system searching for an advertisement presence flag indicating whether there is an advertisement matching the beacon ID;
The beacon management system transmitting the advertisement presence flag to the communication terminal according to the search result;
Determining whether the advertisement matches the beacon ID based on the advertisement presence / absence flag;
Requesting a content corresponding to the beacon ID to the content management system when the communication terminal determines that the advertisement matching the beacon ID exists, and transmitting the beacon ID to the content management system;
The content management system requesting the advertisement from the advertisement management system and receiving the advertisement from the advertisement management system;
The content management system using the content and the advertisement to generate synthetic content; And
And the content management system providing the composite content to the communication terminal. Transmitting a packet including a beacon ID to a Bluetooth beacon installed in an offline environment;
The communication terminal receiving the packet and extracting a beacon ID from the packet;
The communication terminal transmitting the beacon ID to the beacon management system;
The beacon management system receiving the beacon ID and calculating a first reception time of the beacon ID;
The beacon management system searching for an advertisement presence flag indicating whether there is an advertisement matching the beacon ID and the first reception time using the beacon ID;
The beacon management system transmitting the advertisement presence flag to the communication terminal according to the search result;
Determining whether there is an advertisement matching the beacon ID based on the advertisement presence / absence flag;
Requesting a content corresponding to the beacon ID to the content management system when the communication terminal determines that the advertisement matching the beacon ID exists, and transmitting the beacon ID to the content management system;
The content management system transmitting the beacon ID to an advertisement management system;
Receiving the beacon ID from the advertisement management system and calculating a second reception time of the beacon ID;
Retrieving the advertisement using the beacon ID and the second reception time, and providing the advertisement to the contents management system;
The content management system using the content and the advertisement to generate synthetic content; And
And the content management system providing the composite content to the communication terminal. An application stored in a medium for performing an advertisement providing method in combination with a communication terminal,
Receiving a packet from a Bluetooth beacon installed in an offline environment;
Extracting a beacon ID of the Bluetooth beacon from the packet;
Transmitting the beacon ID to the beacon management system;
Receiving an advertisement presence / absence flag indicating whether an advertisement matching the beacon ID exists from the beacon management system;
Determining whether there is an advertisement matching the beacon ID based on the advertisement presence / absence flag;
Generating a read command for reading an address of the advertisement management system from the memory of the communication terminal when it is determined that the advertisement matching the beacon ID exists;
In response to the read command, reading an address of the advertisement management system and generating a packet including an address of the advertisement management system and the beacon ID;
Transmitting the packet to the advertisement management system;
Receiving advertisement data related to the advertisement from the advertisement management system; And
And outputting the advertisement data through an output device of the communication terminal.

Images