KR20180101279A - Method and apparatus for operating business platform having multi-level tree in which maximum member number of lower level is limited - Google Patents

Abstract

Provided are a method for operating a business platform including a multi-level tree limited with the maximum number of members belonging to a lower level, and an apparatus thereof. According to the present invention, the method for operating a business platform comprises the steps of: providing a first benefit for a member (hereinafter, referred to as a recommender) who recommends a new member (hereinafter, referred to as recommendee) joining a business platform to form a recommender-recommendee relationship; providing a second benefit for the recommender when the recommender recommends the recommendee corresponding to the maximum number of members; and providing a third benefit for the recommender when the recommendee who is related to the recommender and forms the recommender-recommendee relationship at n levels below the recommender is defined as an n^th recommendee (n >= 1), the recommender is related to each first recommendee of the recommender, and the recommendee belonging to one of lower levels of the first recommendee is recommended with respect to all the first recommendees. According to the present invention, all of society-based content and facilities are shared by many users and suppliers created through the business platform of the present invention via the Internet, and earnings and profits created in a platform are shared and distributed, and thus, all users using content, companies using the platform, and also, general consumers can share profits and can enjoy better services.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and apparatus for operating a business platform including a multi-level tree in which a maximum number of members belonging to a lower level is limited.

The present invention relates to a business platform, and more particularly, to a method and apparatus for operating a business platform including a multi-level tree in which the maximum number of members belonging to a lower level is limited.

Marketing methods for organizing and operating a large number of subscribers through a network are introduced for the purpose of attracting customers and increasing sales. These marketing techniques include traditional multi-level marketing methods and network marketing.

Multilevel sales refers to the nil-store sales technique, in which the customer who purchases the product becomes a new salesperson and the salesperson then distributes the product to the consumer in a chain-like fashion. According to the Law on Visiting Sales, etc. (hereinafter referred to as the "Law on the Street"), "multilevel sales" refers to a multi-level sales organization in which a sales person invites a specific person to perform certain activities, Selling goods. Here, 'specific activity' refers to selling the goods supplied by the vendor to the consumer, or allowing the subordinate salesperson to perform the activity by allowing the consumer to join the salesperson as a specific salesperson. Also, "step by step" refers to a case where a salesperson joining a sales organization has three or more stages. In other words, multi-level sales is a form of home sales where a sales person visits a consumer directly and sells goods, and the registered sales person encourages them to directly write things, encourage people to purchase them, and encourage them to join as a salesperson. Salespeople will receive retail margins and certain sponsorship benefits based on sales performance.

The advantage of the company is that it does not have to worry about the salesperson's retirement allowance or medical insurance, the advantage is that the salesperson can get paid depending on his / her ability while doing leisure activity, and can increase the size of the organization as a salesperson. It is characterized by the formation of a huge distribution network in an instant. While the traditional distribution network leads to 'manufacturers - wholesalers - retailers - consumers', multi - level sales have grown rapidly, leading directly to consumers without going through the wholesale and retail stages.

However, Pyramid sales, which is a variant of multilevel sales, has become a social problem as it has produced adverse effects. As a result, the law has been amended to strictly prescribe sales requirements. According to the law, the establishment capital of a multistage company is 500 million won, and it is obligatory to conclude a consumer damage compensation insurance contract by joining a mutual aid association. Also, a multi-level company must register with the city / provincial governor before doing business. The prices of individual products that can be sold through multi-level sales can not exceed 1.6 million won, and the total amount of sponsorship allowances paid to multi-level salespersons is limited to 35% of sales.

In addition, network marketing refers to a system that eliminates the existing intermediate distribution stage, reduces distribution margins, eliminates costs such as administrative expenses, advertising costs, and sample fees, and thus the company supplies products directly to consumers at a low price and returns part of the company's profits to consumers . Once a consumer group is formed, repurchase will continue to occur due to product excellence. In the process of talking about the excellence of the product that the existing consumer uses around him, the customer is naturally introduced to the new customer and the sales increase. Network marketing initially sells products, but consumer management becomes important later on. The reason is that network marketing pays a bonus for products distributed throughout its downline, so it is useless to join as many members as possible in order to receive the bonus and the members should use the product. This is fundamentally different from the pyramid, and network marketing is initially low income, but after a certain period of time, your group is formed and the sales increase to a satisfactory level from then.

1 is a diagram illustrating a network of subscribers configured by network marketing according to the prior art.

* As shown in FIG. 1, when a specific subscriber recommends a person to be nominated, the network can be made by recommending another person to whom the relevant person is referred.

In general, network marketing and multi-level sales are not strictly classified, but can be distinguished as follows.

First, prosumers of network marketing are based on the assumption of fixed consumers, while multi - level sales are the main purpose of selling. In other words, multilevel salespeople can make profitable performance through sales activities even if they are not constant consumers of goods.

Second, network marketing firms offer a vision of distribution of corporate profits generated through sales of distribution networks to prosumers, with the guarantee of consumer interest. On the other hand, multilevel sales companies are not interested in consumer interests, and the vision presented to salespeople is also beyond the scope of sales allowance.

Third, because it is a product that guarantees the consumer's interest, even if the business is stopped, the prosumer remains as a consumer, but multi-level salespeople discontinue consumption of the product.

Fourth, network marketing is based on continuous consumption, so even if a distribution business is carried out, it is free from inventory problems. However, multi-level sales with sales as main business are burdening inventory.

Fifth, network marketing is a choice based on corporate marketing strategy. Therefore, corporate management is also performed in a comprehensive and unified manner by long - term marketing strategy of company. However, multi - level marketing has a limitation of focusing on sales which is a part of marketing.

For this distinction, see Ryu, Suk Woo, "A Study on the Network Marketing Compensation System and the Business Type", and the Master's Thesis, Network Business, Graduate School of Public Administration, Chung-Ang University.

Referring to Korean Patent Application Publication No. 10-2012-0129267, "Method, server and computer readable recording medium for operating a franchise having a two-stage profit distribution structure ", a customer of a first franchise shop (Or revenue) obtained from the customer of the second franchisee is distributed to the first franchisee, and the sales (or revenue) obtained from the lower franchisee of the second franchisee is distributed to the first franchisee 1, the relationship between the affiliation points is adjusted so as not to relate to the profit of the merchant. According to this conventional technology, it is possible to maximize merits unique to the multi-level sales method by optimally adjusting the flow of money to each of the franchisees so that only the sub-franchisees up to the second stage from the franchise operation server are subject to profit distribution, A method of operating a franchise is proposed.

According to such a marketing method, a general consumer becomes a salesperson and recruits another consumer, and a newly purchased consumer becomes a salesman again, and a kind of pruning process is carried out and a sales network is established. Therefore, since intermediary salespersons directly connect the product supplier and the consumer, there is no capital requirement such as promoting through advertising means or securing a store for product display, so that it is possible to distribute the product with only a small amount of capital.

However, according to the conventional marketing technique, it is common that the intermediate salespersons of various stages divide the sales income generated by selling the goods to the consumers according to the predetermined ratio, so that as the number of stages increases, the sales rate of the intermediate salesmen becomes inevitably decreased . In addition, there is a drawback that businesses and subscribers can not co-exist and develop because profit is concentrated on a small number of dynamic activities. Further, the business platform is activated by the subscription of many subscribers, which is difficult to find because it is difficult to find a new subscriber during the initial establishment of the business platform.

Therefore, a business platform is required to encourage new subscribers' recommendation behavior while employing the merits of conventional marketing techniques, and to have all subscribers share a profit evenly as the number of marketing steps increases.

Korean Patent Laid-Open Publication No. 10-2012-0129267, entitled " Method, server and computer-readable recording medium for operating a franchise having a two-

"Research on Network Marketing Compensation and Business Forms", Graduate School of Public Administration, Chuo University

It is an object of the present invention to provide a system and method for providing a platform to a large number of users and providers of platform-based sales, shopping, culture, travel, distribution, leisure, film, hotel, tourism, franchise, To share and distribute profits and profits within the platform, so that not only the users who use the content and the platforms that use the content but also the consumers share the profit and receive the better service.

Another object of the present invention is to provide a method of operating a business platform having a factor inducing a business platform subscriber to continuously recommend new subscribers and causing new subscribers to continue to operate after joining.

It is yet another object of the present invention to provide a business platform operating device capable of providing a benefit to a large number of subscribers by allowing subscribers of a business platform to be distributed not only under a specific subscriber but also across a plurality of subscribers.

According to an aspect of the present invention, there is provided a method of operating a business platform including a multi-level tree in which a maximum number of members belonging to a lower level is limited, Providing a first benefit to a member (hereinafter referred to as a "recommender") who forms a recommender-nominee relationship by recommending a new member joining the platform (hereinafter referred to as " Providing the second benefit to the recommender if the recommender recommends the nominee corresponding to the maximum number of members; (N > = 1) associated with the recommender and forming a recommender-nominated relationship below n levels below the recommender, wherein the recommender is associated with each of the first nominees of the recommender, And providing a third benefit to the referrer if recommending a person who is one of the lower level of the first person to be referred to for all the first-person enrollees. According to another aspect of the present invention, there is provided a method for operating a business platform, the method comprising the steps of: providing a fourth benefit to at least one higher-level member associated with the person, do. Furthermore, the third benefit may also be provided to a recommender of a higher level of the recommender who receives the second benefit. At least one of the second benefit and the third benefit may be associated with a recommender (hereinafter referred to as a "benefit recommender") who is provided with at least one of the second benefit and the third benefit, (M > = 1) provided to the m < th > order recommender when the recommender who forms the relationship is the m-th recommender. The m-point may be defined as a ratio to the m-1 point, and the third benefit may be provided only to a recommender who has received the second benefit, the fourth benefit being associated with the person It can only be provided to members of the immediate higher level of the subject. In particular, the member may subscribe to the business platform as a full member or a general member, and the benefit provided to the active member may be greater than the benefit offered to the general member. In addition, a recommender who is a full member can recommend a full member or a general member as a nominee, and a recommender who is a general member can recommend only a general member as a nominee.

According to an aspect of the present invention, there is provided an apparatus for operating a business platform including a multi-level tree in which a maximum number of members belonging to a lower level is limited, (Hereinafter, referred to as " nominee ") to provide a first benefit to a member who forms a recommender-nominee relationship (hereinafter referred to as a" recommender "); If the recommender recommends a person who is a person with the maximum number of members, a second benefit offer to the recommender; (N > = 1), wherein the recommender is associated with each of the first nominees of the recommender and the first person associated with the recommender is the n < th > If a person who is a member of one of the sub-levels of the car attendant is recommended for all of the primary nominees, A central control unit for controlling operations of the first to third benefit providing units; And a display indicating a benefit provided to the member. Further, the business platform operating apparatus according to the present invention may further include a fourth benefit providing unit for at least one higher-level member associated with the targeted person based on the profit attributable to the activities of the nominated person. In addition, the third benefit providing unit may provide the third benefit to a recommender of the immediately higher level of the recommender who received the second benefit. In particular, at least one of the second benefit and the third benefit is associated with a recommender (hereinafter referred to as "benefit recommender") who is provided with at least one of the second benefit and the third benefit, (M > = 1) provided to the m < th > order recommender when the recommender who forms the relationship is the m-th recommender. Further, the m-th point may be defined as a ratio to the m-1 point, and the third benefit providing unit may provide the third benefit only to the recommender who has received the second benefit. In addition, the fourth benefit providing unit may be provided only to a member who is associated with the nominated person and is located at a level just above the nominated person, and the central control unit may allow the member to join the business platform as an active member or a general member And the benefit provided to the active member is set larger than the benefit provided to the general member. Furthermore, the central control unit allows the recommender who is a full member to recommend a full member or a general member as a nominee, and the recommender who is a general member can recommend only a general member as a nominee.

According to the present invention, since a large number of users and suppliers created through the business platform of the present invention share with all the social-based contents and facilities through the Internet and share and distribute the profits and profits within the platform, And platform users, as well as consumers, can share their benefits and enjoy better services.

According to the present invention, a business platform operating method is provided in which a business platform is enriched in a short time by positively encouraging other subscribers of the business platform to introduce the attractee who is a member of the other subscribers.

Further, according to the present invention, since the subscribers of the business platform are distributed not under the specific subscribers but distributed under the various subscribers, the benefits are provided to a large number of subscribers, thereby promoting a win-win economy for both the subscriber and the enterprise.

1 is a diagram illustrating a network of subscribers configured by network marketing according to the prior art.
FIG. 2 is a flowchart schematically illustrating an embodiment of a method of operating a business platform according to an embodiment of the present invention.
FIG. 3 is a diagram for comparing a business platform configured by a method of operating a business platform according to an embodiment of the present invention with a conventional technology.
4 is a conceptual diagram illustrating a case where a second benefit is provided according to an embodiment of a business platform operating method according to an embodiment of the present invention.
FIG. 5 is a diagram conceptually illustrating a case where a second benefit is provided up to three levels according to an exemplary embodiment of a method of operating a business platform according to an embodiment of the present invention.
FIG. 6 is a diagram conceptually illustrating a case where a third benefit is provided according to an embodiment of a business platform operating method according to an embodiment of the present invention.
7 is a diagram illustrating an example of a business platform configured by a method of operating a business platform according to the present invention. As shown, the business platform according to the present invention extends vertically rather than horizontally, so that it can be built in a short time and many subscribers share various benefits.
8 is a block diagram schematically illustrating an operating environment of a business platform operating apparatus according to another aspect of the present invention.

In order to fully understand the present invention, operational advantages of the present invention, and objects achieved by the practice of the present invention, reference should be made to the accompanying drawings and the accompanying drawings which illustrate preferred embodiments of the present invention.

Hereinafter, the present invention will be described in detail with reference to the preferred embodiments of the present invention with reference to the accompanying drawings. However, the present invention can be implemented in various different forms, and is not limited to the embodiments described. In order to clearly describe the present invention, parts that are not related to the description are omitted, and the same reference numerals in the drawings denote the same members.

FIG. 2 is a flowchart schematically illustrating an embodiment of a method of operating a business platform according to an embodiment of the present invention.

The method of operating a business platform according to the present invention is characterized in that the number of members that can be included in a lower level of a specific subscriber is limited. For convenience of explanation, the present invention will be described by taking the case where the maximum number of members that can be included in the lower level is 2, for example. However, it is obvious that this is merely an example for convenience of understanding, and that the maximum number of members of the present invention need not necessarily be two, but can be various natural numbers.

FIG. 3 is a diagram for comparing a business platform configured by a method of operating a business platform according to an embodiment of the present invention with a conventional technology.

Referring to FIG. 3 (a), according to a conventional marketing technique, six members A, B, C, D, E, and F are added under a high level member T. FIG. On the other hand, according to FIG. 3 (b), six members A, B, C, D, E, and F under the high level member T form a platform by forming a new level.

As can be seen in the figure, in FIG. 3 (a), since the remaining members are all included in the level below T, the platform has only two levels of L1 and L2. On the other hand, in FIG. 3 (b), A and B are included in the level below T, C and E are included in the level below B, and E and F are included in the level below C. Therefore, the platform illustrated in FIG. 3 (b) has a total of four levels of L1 to L4. Thus, by limiting the maximum number of members that can be included in the lower level, the business platform of the present invention includes the same number of members but has a much higher level than the prior art business platform. And, as described below, there is a greater likelihood that members of the higher-level members will benefit each time a new level is constructed, so that much more benefits can be provided to members than a prior art business platform.

Referring again to FIG. 2, a method of operating a business platform according to the present invention provides first through fourth benefits according to activities of members of the platform.

First, a new subscriber joins the business platform (S210). Then, the business platform operating method according to the present invention determines whether subscription of the corresponding subscriber is recommended (S220). For convenience of explanation, a new member joining a business platform is referred to as a " nominee ", and a member who recommends a nominee is referred to as a " recommender ". And, the relationship between the nominee and the nominee is called "nominee - nominee relationship". Referring to FIG. 3, T and A, and T and B are in a referent-nominated relationship with each other. In addition, the recommender-nominee relationship of the present invention is not necessarily formed between recommenders and nominees directly recommended by the recommender. That is, irrespective of whether a specific recommender directly recommends a particular person, the members included in the lower level in relation to the specific recommender are in the relation of the recommender and the recommender / nominee. In other words, it is understood that the referent-nominee relation in this application means the up-and-down relationship in the level tree. For example, in FIG. 3 (b), C and D at the lower level of B are in relation to B and the recommender-nominee irrespective of whether B directly recommended it. Likewise, E and F in the lower level of C are in relation to C and recommender-nominee irrespective of whether C directly recommends it. Also, the recommender-nominee relationship of the present invention is not necessarily formed between neighboring levels. For example, in FIG. 3 (b), C and D, which are two levels lower than T, are in a relationship of T and recommender-nominee irrespective of whether T is directly recommended, and E and F Regardless of whether T was directly recommended or not.

Referring again to FIG. 2, if it is determined that the referrer recommends the nominee and the corresponding person joins the business platform, the business platform operating method of the present invention provides the first benefit to the recommender (S230). This benefit can be understood as a 'recommendation point (RP)'.

Next, in the method of operating a business platform according to the present invention, it is determined whether a recommender recommends a nominee corresponding to the maximum number of members (S240). In the present invention, recommending a recommender to recommend a nominee corresponding to the maximum number of members is to encourage all members of the business platform to perform minimal activities. If the nominee corresponding to the maximum number of members is recommended, the second beneficiary is provided to the nominee who recommended the nominee (S250). In the present invention, this benefit can be understood as a 'start point (SP)' since a particular recommender can benefit from the various benefits that the present invention provides only after recommending a nominee for at least the maximum number of members . If a particular referrer receives a starting point (SP), it also benefits higher level people, which will be described in detail later in that section of the specification.

In the method of operating a business platform according to the present invention, it is determined whether one recommendation is made at a lower level of the left side of the user and a recommendation is made at a lower level of the right side based on a specific recommender (S260). If such conditions are satisfied, the third benefit is provided to the corresponding recommender (S270). This can be understood as a triangle formed around a specific recommender based on a particular recommender. This benefit can be understood as a 'marketing point (MP)' because it is a benefit that a specific referrer can earn by making a marketing effort and joining a nominee.

As described above, in the method of operating a business platform according to the present invention, the reason why the recommender adds the attractees to the lower left and right lower levels of his / her own is to prevent the attractee from being attracted to a specific subscriber. In addition, in order to prevent a specific subscriber from being attracted to a specific subscriber, the present invention also benefits subscribers at a higher level of the subscriber who received the third benefit when providing the third benefit, Will be described later in detail.

The steps S250 and S260 of the present invention will be described more generally. If a person who is associated with a recommender and who forms a recommender-nominee relationship below n levels than the recommender is an n-th nominee (n> = 1) Corresponds to judging whether a referrer is associated with each of his / her primary subject and recommends a subject who belongs to one of the lower levels of the primary subject to all of the primary subject. As noted above, the primary referent of a particular referrer is the nominee who forms the referent-referent-nominee relationship at the lowest level of the referent. Therefore, if a recommender recommends a nominee who forms a referent-nominee relationship in the first nominee for each of his / her first nominees, , It means that one person is recommended at the lower level of

In this way, a particular referrer is motivated to recommend the nominee by their left and right lower levels, as well as to ensure that the business platform expands quickly, as well as to give subscribers who subscribe to the business platform a little more benefit will be. To this end, if the third benefit is provided to a specific recommender, a certain level of benefit may be provided to subscribers at a higher level of the recommender. This benefit can be understood as an 'administration point (AP)' because a subscriber who is in the upper part of a specific recommender regards the referrer as having managed to perform marketing activities with great effort.

When the third benefit is paid, it is determined whether there is a new subscriber (S280), and if there is a new subscriber, the first subscriber is returned.

In addition, the method of operating a business platform according to the present invention may provide a fourth benefit to at least one higher level member associated with the nominee based on revenue attributable to the activities of the nominee. These benefits are based on the activities and sales of the nominees, so they can be understood as 'profit points (PP)'.

Benefits provided to subscribers of a business platform in the business platform operating method according to the present invention are summarized as follows.

Point of Recommendation (RP): The benefit provided to the referrer if the member nominates a new nominee.

Start Point (SP): Benefit provided to a referrer if a referrer recommends a nominee for a maximum number of members. The subscriber of the business platform according to the present invention can receive various benefits provided by the present invention after receiving at least the starting point (SP).

Sales Point (MP): The benefit offered to the referrer if one person is nominated on the lower level of his / her left, and one person is nominated again on the lower level of the right, based on the specific recommender. Certain referrers are not necessarily able to recommend the nominee only at the lower level of their own, but can recommend the nominee at any level if they are lower than themselves. In addition, the point of sale (MP) may also be provided to a recommender who is at the immediately higher level of the recommender who receives the start point (SP).

Management point (AP): The benefit provided to the person directly above the recommender who received the operating point (MP). In the present invention, the recommender who receives the business point (MP) is provided with the benefit of the recommender directly above the recommender, but this does not limit the present invention. Rather, it should be understood that it is possible to provide benefits to nominators above the number of nominees who receive operating points (MP). In other words, the second benefit and the third benefit are related to the recommender who receives the second benefit and the third benefit (hereinafter, referred to as the "benefit recommender"), and the recommender who forms the recommender- When it is called tea recommender, it can be provided even to the m-th recommender. In this case, the m-th point can be defined as a ratio to the m-1-th point.

A subscriber who subscribes to the business platform of the present invention may subscribe to the business platform as a full member or a general member. In this case, it is desirable for active members to provide more benefits than regular members. In addition, a recommender who is a full member can recommend regular members or ordinary members as nominees, but a recommender who is a general member can recommend only general members as nominees. Therefore, it is advantageous to attract more people as regular members than regular members in order to receive more benefits. In addition, the regular member of the present invention is divided into a regular member who owns a store and conducts business activities necessary for the operation of the store, and a non-store member who does not have a store. Each member will be described in detail later in that section of this specification. Therefore, repetitive descriptions are omitted for the sake of simplification of the specification.

4 is a conceptual diagram illustrating a case where a second benefit is provided according to an embodiment of a business platform operating method according to an embodiment of the present invention.

In FIG. 4 (a), the first level subscriber T recommends A and B, respectively, at the second level, which is its lower level. For convenience of explanation, the circle display means a person recommended by a recommender of a higher level, and the rectangular display means a subscriber not recommended by a recommender of a higher level. It should be noted that these assumptions are for convenience of description and are not intended to limit the invention. As shown in FIG. 4A, if T recommends A and B, T is provided with a starting point SP in addition to the recommended point RP. For convenience of explanation, the recommended point RP is not displayed separately but only the starting point SP is displayed.

Recommenders are not necessarily able to recommend subscribers only at their lower level. As illustrated in FIG. 4 (b), the first level subscriber T recommends A at the second level, which is its lower level, but B can be the subscriber without subscription or recommended by another. Then, since T has not yet formed a triangle at its lower level, the starting point (SP) is not paid. If C is subordinated to A later, T does not receive a starting point (SP), regardless of whether C joined with T's recommendation. The reason for this is that T includes his recommended person at the lower level of his left, but he does not yet include the person he recommended at the lower right. Later, if T recommends D to the lower of B at the third level, then T recommends the subscriber to each of the lower left level and the lower right level based on her. Therefore, if D joins, T is provided with a starting point (SP). It can be said that a point of sale (MP) can be provided to a subscriber (not shown) higher than T and a management point (AP) can be provided to a subscriber (not shown) Same as.

FIG. 5 is a diagram conceptually illustrating a case where a second benefit is provided up to three levels according to an exemplary embodiment of a method of operating a business platform according to an embodiment of the present invention.

Figure 5 (a) simplifies this process. First, it is assumed that B belonging to the third level subscribes C and D to the fourth level, respectively, by their recommendation. In this case, since B forms a triangle with C and D, B is given a start point SP. Then, a sales point (MP) is provided to A at a second level higher than B, and a management point (AP) is provided to a first level T, which is one higher level than A.

This process is more generalized in Fig. 5 (b). 5 (b) will be described step by step as follows.

1) T recommends A and B and receives a starting point (SP).

2) If A of the second level recommends C and D to the third level, A receives the starting point (SP), and T, which is the upper level of A, receives the operating point (MP).

3) After the third level D recommends E, the F that D does not recommend joins the fourth level. In this case, since D only recommends E, D does not receive the starting point (SP) even if F joins.

4) E recommends G and G joins the fifth level, but E does not receive the starting point (SP) because he has not formed a triangle yet based on himself.

5) D recommends H to join the fifth level, which is the lower level of the fourth level. In this case, D recommends E to the fourth level, which is its lower left level, and H is recommended to the fifth level, which is the lower right level of its own, so D-E-H forms a triangle. Therefore, when H joins the fifth level, the starting point (SP) is paid to D only. When the starting point SP is paid to D, a sales point MP is paid to A, which is the top of D, and a management point AP is paid to T which is the upper level of A.

Eventually, T receives one start point (SP), two sales points (MP), and one management point (AP), and A receives a start point (SP) and a sales point , And D receives a start point (SP) once.

FIG. 6 is a diagram conceptually illustrating a case where a third benefit is provided according to an embodiment of a business platform operating method according to an embodiment of the present invention.

Referring to FIG. 6 (a), T recommends A and B to receive a starting point SP, A recommends C, but D has not yet received a starting point SP . At this time, there are two ways that A can choose when introducing a new subscriber. That is, introducing the subscriber at the X position under C and introducing the subscriber at the Y position under D. However, since A has already recommended C, you can not get a new sales point (MP) even if you recommend a new subscriber at X position. Therefore, A will try to get a sales point (MP) by recommending a new subscriber to the Y position below D, not C. In this way, when a recommender is subscribed to a lower level on the left and right sides based on a specific recommender, the benefits that the recommender can obtain are increased, and subscribers belonging to the recommender also receive a certain amount of benefit It can be received as a management point. Therefore, in the business platform according to the present invention, it is possible to prevent many attractees from being gathered under specific subscribers, thereby rapidly enriching the business platform and providing benefits evenly to all subscribers.

This process is conceptually illustrated in Fig. 6 (b).

Assuming that the first level of T includes A and B at the second level, T has lower levels developed with A and lower levels developed with B starting. In this case, T introduces X1 at the nth level and receives a point of sale (MP) every time Y1 is introduced at the mth level.

7 is a diagram illustrating an example of a business platform configured by a method of operating a business platform according to the present invention. As shown, the business platform according to the present invention extends vertically rather than horizontally, so that it can be built in a short time and many subscribers share various benefits.

8 is a block diagram schematically illustrating an operating environment of a business platform operating apparatus according to another aspect of the present invention.

The business platform operating apparatus 800 shown in FIG. 8 is an operating apparatus of a business platform including a multi-level tree in which the maximum number of members belonging to a lower level is limited. The business platform operating apparatus 800 includes a customer terminal 810, 812, Lt; / RTI > The business platform operating apparatus 800 includes a first benefit providing unit 830, a second benefit providing unit 840, a third benefit providing unit 850, a fourth benefit providing unit 860, ), A business platform storage unit 880, and a display 890.

The first to fourth benefit offerings 830-860 provide the first to fourth benefits described above. The operations of the first to fourth benefit providing units 830-860 are controlled by the central control unit 870, and the generated business platform is stored in the business platform storage unit 880. The central control unit 870 provides the business platform stored in the business platform storage unit 880 to the display unit 890. In this case,

As described above, the business platform operating device 800 can be configured to provide platform-based sales, shopping, culture, travel, distribution, leisure, movie, hotel, tourism, franchise, It makes it possible for a large number of users and suppliers created to share through the Internet and share and distribute profits and profits within the platform. Therefore, not only the users who use the content and the users who use the platform, but also the general consumers can share the profit and get better service.

Hereinafter, an environment in which the business platform operating apparatus 800 according to the present invention can be applied and advantages thereof will be described.

A typical Internet service is the concept of pay to use as people write it. Therefore, if the service is to give the user as much time as he wants, in the way he wants, and as much as he wants, the broad application of the platform will eventually make it possible to configure the network-based economy and maximize the profit among the platforms, .

In addition, the business platform operating device 800 may be a business platform operating device 800, A hub company that leads a platform network foundation beyond a space-only platform where developers and users exchange what they want with each other. By converting a portion of the profit structure between consumer, supplier, developer and user into pay money, .

All active members registered on the platform are entitled to enjoy differentiated services and benefits than regular membership users. As described above, the active member of the platform is divided into an active member of a franchise who has a franchise and a rights to sell the franchise, and a full member who is qualified to purchase a membership.

The rights and benefits of regular store users and non-store regular users are the same, and every time you use all contents such as shopping, culture, travel, distribution, leisure, movie, hotel, A portion of the amount used is credited to the page. In this case, the accumulated money money can be used for repurchase of goods or other contents, and can be exchanged for cash.

Unlike regular users, regular member users are only entitled to receive the platform content usage and services and earn points accordingly. A regular member can receive similar services to a full member but the benefits are less than regular members.

In addition, the business platform operating device 800 may configure a new group business platform by collecting active members who exhibit distinct activities on the business platform. Subscribers in the new group business platform can generate lifetime earnings by jointly distributing the profits of all content on the platform to more than the full active member. That is, it is possible to receive a certain share of the company's total revenue generated from the business platform of the present invention. The distribution of equity in the group business is structured to return a certain percentage of the company's profits generated by the platform to the share, depending on the contribution of the company to the profit and the result of the sales. The more the external companies joining the hub business platform, It is maximized.

As described above, the subscribers of the business platform have a regular member user who is an authorized member of a retail store having a rights to cope with a rights, a non-store full member who is qualified as a registration fee, and a shopping mall constituting an internet network of a platform, . A non-member user who does not join does not have any qualifications or benefits. Members of regular stores and non-stores are allowed to register with the Platform Hub Company and qualify for general membership only by joining the shopping mall.

As a business platform provider, regular store members and non-store-based retailers can recruit new non-storehouses and regular store members through word-of-mouth advertising. In this way, new non-store members, regular store members, and general member users can register as nominees according to the recommendation of regular members.

The general member can receive the discount on the platform shopping and all the content and the schedule point for the amount he / she has used as a pay point. You can earn additional points. As noted above, non-regular members can not directly nominate regular stores and non-stores. In other words, when a general member wants to recommend full membership (full membership or non-full membership), the recommended person must be a full member (full membership or non-full membership). General members can use other shopping and contents with the accumulated pay points.

Unlike regular members, full members receive all the benefits that ordinary members receive, in addition to discounts and credits, a percentage of the sales of regular and active members that they recommend. These benefits are described above in terms of profit points (PP). In addition, the regular members registered with the recommendation of regular members and the sales of the platform used by the regular members are given more benefits to the active member, and the accumulated points accumulated are accumulated as a paymill point, .

These general members and active member networks are described in more detail as follows.

1. General Membership Network System

When acquiring the qualification of full membership or non-store membership in a store, the company will receive a unique ID from the head office. This ID allows you to use all of the platform's shopping and content. The general member must directly specify the ID and PW when registering in the shopping mall, and his / her points will be credited to the referrer only when he / she inputs the recommender ID at the time of membership.

If there is no referrer or omitted, the referrer will be automatically registered as a member of the head office without receiving points accrual. In addition, general members can not recommend regular members. When recommending regular members or non-store members, they must be full members.

* If you register as a general member, you get a certain% discount on the price of the shopping mall and all contents of the platform. You can earn up to% of your DC payouts for every action you make on your platform.

Earned PayPoint can be used like cash for repurchase or content usage. Even if shopping and contents are used as pay points, a certain percentage of the usage amount may be accumulated again as pay points.

If a regular member recommends a regular member and a recommended member uses the content of the shopping and platform, a certain percentage of the sales may be added to the referral general member as a payout point, .

A regular member or a non-store member of a store can use the platform's shopping mall and contents freely with the ID given by the platform headquarters. Regular members will receive a discount of a certain percentage of the consumer price for all contents as well as regular members, and a certain percentage of the amount used for shopping and all platform contents used by active members will be credited to the payee rather than to the payee . PAYMONEY can be used as cash for shopping and content at any time, and can also be exchanged for cash at a fixed amount. If a full member recommends full membership, the recommended full member will also receive full membership benefits and a percentage of the shopping and platform usage will be credited to the paymoney. At this time, the same percentage of paymanship will be earned for regular members who have recommended themselves as much as the paymans earned to themselves.

If a regular member recommends a regular member and recommends a regular member, the sales of all the regular members who subscribe to the regular member are recognized as the sales of the recommended regular member, Will be credited with a percentage point in sales.

If a non-store member recommends an active member of a store or a regular member of a store, the regular member of the store will receive a monthly percentage of the total cost of materials and products purchased from the main office. Also, when a regular member of a store recommends an active non-store member or a general member, the same applies.

2. Active Member Network System

The regular member network system is a network system only for regular members and non-store members. Regular members are registered as regular members and managed by applying both the general membership network system and the regular member network system. Both regular and non-store members of the store will earn or accumulate additional payouts for both the regular network system and the full member network system.

As described above, the business platform configured in the business platform management apparatus 800 according to the present invention pays benefits corresponding to the management and sales operations to be carried out by the head office, And the business operator has the purpose of creating additional income by acting as sales and management. In other words, in the relationship between headquarters and operator 1: 1, the purpose of the company and the business grow in a co-prosperity through the management system of 1: 2 or 1: 3.

If a full member of a store recommends a non-store full member or recommends a regular member, it will receive benefits and coverage of the 1. general network system and 2. full member network system. In addition, if a regular member of a store recommends a regular member of a store, the additional member of the regular store member system will be additionally applied.

In other words, if a full member of a store recommends an active member of a store, and the merchant A creates an affiliate shop A or an affiliate shop A, the merchant A obtains the materials, materials, and product values ordered from the merchant A or merchant A Month from the total amount of the month. Members of the store will receive incentives for management and sales on behalf of the head office as well as non-store members until the franchisees A and A close out.

The value of a platform depends on what function it performs. For example, if you have the ability to perform a core business, the value will be very large, so if you have a platform for services only, the value will be relatively small.

In addition, group business means that all the stores and non-store members participating in the platform participate in the development contribution of the company with the mind of the business rather than merely the mind of the consumer, and recognize the contribution that the owner-conscious business contributes to the company. (A company that first registers a platform with a certain share of the company's profits) and a latecomer, that is, the manufacturing and infrastructure content companies that make up the platform hub will increase in time. The latter company, that is, a Yu-store or a non-store-affiliated member, is allowed to participate from the company's share in the year), and as long as the platform exists, To have freedom and temporal, spiritual and material freedom There are enemies.

Anyone is not a member of a group business because it is an active member of a store and a non-store member. In accordance with the criteria set by the company, members become members of the group business by evaluating the activities of regular members, sales, sales, management, etc., and regular members who have qualifications corresponding to the group business are called "Eagle Eye" A certificate of equity is granted. As a member of a group business, you will receive a percentage of the company's profits from a number of manufacturing companies, the platform of the platform, in addition to the platform business, divided by N / 1.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art.

In addition, the method according to the present invention can be embodied as computer-readable code on a computer-readable recording medium. A computer-readable recording medium may include any type of recording device that stores data that can be read by a computer system. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and may be implemented in the form of a carrier wave (for example, transmission via the Internet) . The computer readable recording medium may also store computer readable code that may be executed in a distributed manner by a distributed computer system connected to the network.

As used herein, the singular " include " should be understood to include a plurality of representations unless the context clearly dictates otherwise, and the terms "comprises & , Parts or combinations thereof, and does not preclude the presence or addition of one or more other features, integers, steps, components, components, or combinations thereof. The terms "part", "unit", "module", "block", and the like described in the specification mean units for processing at least one function or operation, And a combination of software.

Therefore, it should be understood that the present invention and the drawings attached hereto are only a part of the technical idea included in the present invention, and that those skilled in the art will readily understand the technical ideas included in the specification and drawings of the present invention It is obvious that all the variations and concrete examples that can be deduced are included in the scope of the present invention.

And can be applied to a method of operating a business platform of the present invention.

Claims (20)

1. A method of operating a business platform comprising a multi-level tree in which a maximum number of members belonging to a lower level is limited,
Providing a first benefit to a member (hereinafter referred to as a "recommender") who forms a recommender-nominee relationship by recommending a new member joining the business platform (hereinafter referred to as "nominee");
Providing the second benefit to the recommender if the recommender recommends the nominee corresponding to the maximum number of members; And
(N > = 1), wherein the recommender is associated with each of the first nominees of the recommender and the first person associated with the recommender is the n < th > And providing a third benefit to the referrer if recommending a person of one of the sub-levels of the sub-level to the first-in-first-out persons. The method according to claim 1,
Further comprising: providing a fourth benefit to at least one higher-level member associated with the nominee based on revenue attributable to the activities of the nominee. 3. The method of claim 2,
And the third benefit is also provided to a recommender of an upper level of the recommender who receives the second benefit. The method according to claim 1,
Wherein at least one of the second benefit and the third benefit comprises:
A recommender who is associated with a recommender who receives at least one of the second benefit and the third benefit (hereinafter, referred to as a "benefit recommender") and forms a recommender-nominee relationship at m levels above the benefit recommender is referred to as an m- and an m-th point (m > = 1) provided to the m-th recommender. 5. The method of claim 4,
And the m-th point is defined as a ratio to the m-1-th point. The method of claim 3,
Wherein the third benefit is provided only to a recommender who has received the second benefit. 3. The method of claim 2,
Wherein the fourth benefit is associated with the nominee and is provided only to members of the upper level of the nominee. The method according to claim 1,
The member may subscribe to the business platform as an active or general member,
A method of operating a business platform characterized in that the benefits provided to active members are greater than those offered to ordinary members. 9. The method of claim 8,
A recommender who is a full member can recommend a full member or general member as a nominee,
A recommender who is a general member can recommend a general member only as a nominee. The method according to claim 1,
Wherein the maximum number of members is two. 1. An operating system of a business platform comprising a multi-level tree in which a maximum number of members belonging to a lower level is limited,
A first benefit providing unit for providing a first benefit to a member (hereinafter referred to as a "recommender") who forms a recommender-nominee relationship by recommending a new member joining the business platform (hereinafter referred to as a "
If the recommender recommends a person who is a person with the maximum number of members, a second benefit offer to the recommender;
(N > = 1), wherein the recommender is associated with each of the first nominees of the recommender and the first person associated with the recommender is the n < th > If a person who is a member of one of the sub-levels of the car attendant is recommended for all of the primary nominees,
A central control unit for controlling operations of the first to third benefit providing units; And
And a display for indicating a benefit provided to the member. 12. The method of claim 11,
Further comprising a fourth benefit providing unit for at least one higher-level member associated with the nominee based on the profit attributable to the activities of the nominee. 13. The method of claim 12,
Wherein the third benefit providing unit also provides the third benefit to a recommender of an upper level of the recommender who received the second benefit. 12. The method of claim 11,
Wherein at least one of the second benefit and the third benefit comprises:
A recommender who is associated with a recommender who receives at least one of the second benefit and the third benefit (hereinafter, referred to as a "benefit recommender") and forms a recommender-nominee relationship at m levels above the benefit recommender is referred to as an m- and an m-th point (m > = 1) provided to the m-th recommender. 15. The method of claim 14,
And the mth point is defined as a ratio to the m-1 point. 14. The method of claim 13,
Wherein the third benefit providing unit provides the third benefit only to a recommender who has received the second benefit. 13. The method of claim 12,
Wherein the fourth benefit providing unit is provided only to a member who is associated with the targeted person and is located at a level just above the targeted person. 12. The method of claim 11,
The central control unit allows the member to subscribe to the business platform as a full member or a general member,
Wherein the benefit provided to the active member is set larger than the benefit provided to the general member. 19. The method of claim 18,
Wherein the central control unit allows the recommender who is a full member to recommend the full member or general member as a nominee and the recommender who is a general member can recommend only the general member as a nominee. 11. The method of claim 10,
Wherein the maximum number of members is two.

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