KR20180087213A - System for Providing Advertisement by using Offline Social Impact Factor - Google Patents

Abstract

According to the present invention, an advertisement providing system using an offline social influence index comprises: a point of sales (POS) device installed in a plurality of stores and generating history information settled through a name-unregistered payment means when a user visits a store and performs a direct payment or name-unregistered history information including history information which has been name-unregistered by erasing information associated with name registration after settlement through a name-registered payment means, and transmitting the information to a server; a tablet device installed in a store and connected to the POS device in the store and receiving unique identification information from the user who has visited the store and transmitting the unique identification information to the server; and the server for mapping and storing first identification information and second identification information corresponding to the POS device and the tablet device in the store and storing the name-unregistered history information received from the POS device and the unique identification information received from the tablet device in conjunction with each other. According to the present invention, there is an advantage that a user who visits a store can be selected as a representative payment person and a social influence index for the user can be calculated by using a visit history of the user and acquaintances of the user, thereby enabling more effective advertisement targeted at a user who has visited the store or is going to visit the store.

Description

[Background Art] [0002] An advertisement providing system using an offline social influence index [

The present invention is provided in a plurality of stores and erases information related to a name that has been settled through a payment means of a name or settlement information that has been paid through an bearer settlement means in a process of a user visiting a store and performing a payment directly, A POS (Point Of Sales) device for generating history information of bearer names including weaponized history information and transmitting the information to a server, and a POS (Point Of Sale) device connected to the POS device in a store equipped with the POS device, And stores the first identification information and the second identification information corresponding to the tablet device and the POS device and the tablet device provided in the store, and stores the first identification information and the second identification information, Information is stored in association with the unique identification information received from the tablet apparatus, and the history information of the bearer name is made known, A user of history information which has been read by the plurality of customers and has paid a specified amount or more in a shop of a business type that can be visited by a plurality of customers can be selected as a representative payer and an application installed in the wireless terminal of a specific user selected as the representative payer Acquires N (N > = 1) acquaintance information through inquiry of the user's phone book or contact inquiry, or confirms the SNS account of a specific user selected as a representative payer to acquire N acquaintance information including the SNS acquaintance And comparing the stored history information of the specific user with the stored history information of the N acquaintances, after the specific user visits the specific store, M (M > = 1) pieces of information that the acquaintance has visited in the same store within a predetermined period The social affinity index on the off-line for the specific user is analyzed by analyzing the set of history information including the details of the visit and payment made in the same store within a predetermined period after the person in the shop is exposed to the advertisement for the store, (1? T? T) social influence indexes having a social influence index value for a specific business type or specific region or a specific product (group) among the influence indexes having a value equal to or greater than a predetermined reference value, Indexes and grouping t unique identification information associated with the index to generate a competency group, and the competent person corresponding to the t unique identification information belonging to the competency group is classified into an advertisement related to the specific business type or the specific region or the specific commodity An advertisement providing system using an offline social influence index having a server for processing Relate to.

Korean Patent Laid-Open Publication No. 10-2009-0117185 (published on November 12, 2009) relates to a method and system for relaying an advertisement provided through an affiliated store, in which one or more pieces of advertisement data are posted, Or one or more merchant stores having one or more advertisement media for outputting the advertisements, and an advertiser relaying advertisers who want to provide one or more advertisements through the advertisement media.

However, in this case, a more effective and targeted marketing model based on an affiliated store is required, which is merely to expose an advertiser's advertisement through an affiliated store having an advertisement medium.

It is an object of the present invention to provide an information processing apparatus and method which are provided in a plurality of stores and are capable of providing information that is settled through bearer settlement means or information related to a name A POS (Point of Sale) device for generating history information of an anonymous name including information on the history of the weapons, and transmitting the history information to a server, and a POS (Point of Sales) device connected to the POS device, And stores the first identification information and the second identification information corresponding to the tablet device and the POS device and the tablet device provided in the store, and stores the mapped first identification information and the second identification information, And the unique identification information received from the tablet apparatus is linked and stored, and the history information of the bearer name is made known, A user of the history information which has been paid by a predetermined amount or more in a store of a business type that can be visited by a plurality of customers together is selected as a representative payer and an application installed in a wireless terminal of a specific user selected as the representative payer (N > = 1) acquaintance information through the telephone directory inquiry or the contact inquiry of the specific user, confirms the SNS account of the specific user selected as the representative payer, and acquires N names Information of the particular user is stored and stored in a designated storage medium in association with the specific identification information of the specific user, and then the stored detailed information of the specific user is compared with the stored details of the N acquaintances, M (M > = 1) mothers who are deemed to have visited the same store within a designated period of time The social influence index on the off-line for the specific user is calculated by analyzing a set of history information including the details of the information set visited and visited in the same store within a predetermined period after the acquaintance of the information set is exposed to the advertisement for the store, (1? T? T) social influence indexes having a social influence index for a particular business type or specific region or a specific product (group) among the social influence indexes having a value equal to or larger than a predetermined reference value, (I) selecting and grouping t pieces of unique identification information associated with the influence index to generate a competency group, and (ii) associating competent persons corresponding to the t unique identification information belonging to the competency group with the specific type of industry or specific region or specific commodity An advertisement using an offline social influence index having a server for processing an advertisement to be provided To provide a system to provide.

The advertisement providing system using the offline social influence index according to the present invention may be provided in a plurality of stores and may include history information settled through the bearer settlement means, A POS (Point of Sales) device for generating history information of bearer names including information on weaponized history by erasing information related to the name after payment is made through POS, and a POS And stores the first identification information and the second identification information corresponding to the POS apparatus and the tablet apparatus provided in the store, and stores the first identification information and the second identification information corresponding to the tablet apparatus in the store And stores history information of an anonymous name received from the POS device and unique identification information received from the tablet device in association with each other And a user who has visited the plurality of customers together and has made a payment of a specified amount or more in a store of a type of business available for use by a plurality of customers is selected as a representative payer, Acquiring N (N > = 1) acquaintance information through inquiry of the phone book of the specific user or inquiry of the contact through the application installed in the wireless terminal of the specific user selected as the representative payor, or acquiring the SNS account Acquires N acquaintance information including the SNS acquaintance of the specific user, associates it with the unique identification information of the specific user, stores the acquaintance information in a designated storage medium, and then stores the stored detailed information of the specific user and the N acquaintances And comparing the stored history information with each other, and after the specific user visits the specific store, (M > = 1) pieces of history information sets which are recognized as having been visited by a person in a shop, history information sets including details of history information of the person visiting the same store within a predetermined period after the person is exposed to the advertisement for the store And calculates a social influence index on the offline user for the specific user. The social influence index for a particular business type or specific region or specific product (group) among the social influence indexes is t (1? t < / RTI > < = T) social influence indexes and selecting and grouping t unique identification information associated with the identified t social influence indexes to generate a competency group corresponding to t unique identification information belonging to the competency group A server that processes an advertisement related to the specific business type or specific region or specific product Characterized in that is compared.

The server analyzes the set of M pieces of history information confirmed between the specific user and N acquaintances and outputs history information excluding the history information set associated with the advertisement exposure, Sets a social influence index of the specific user on the basis of the set of history information or a social effect index of the specific user on the basis of the entire history information set and then calculates an index value corresponding to the history information set associated with the advertisement exposure Calculates a social influence index on the offline line for the specific user, stores the calculated social influence index in association with the specific identification information of the specific user, stores the index in a designated storage medium, and periodically updates the index.

A method executed by a plurality of point of sale (POS) devices and a server communicating with a plurality of tablet devices provided in a plurality of stores according to the present invention includes a plurality of POS (Point of Sales) devices And a server communicating with the plurality of tablet apparatuses, the method comprising the steps of: receiving history information settled through an anonymous settlement means from a POS apparatus provided in each store, or information related to a name after settlement through a payment means of a name And stores the received history information in the form of an anonymous value information that is valued based on a value accumulation policy of an affiliated store corresponding to a store having the POS device, A first step of receiving unique identification information provided to the device and inputted (or recognized) through the tablet device, and storing the unique identification information in association with a designated storage medium; A second step of reading a plurality of pieces of history information stored in the storage medium in association with the information and selecting a user of the history information that has been paid by a plurality of customers to visit and use at least one specified amount in a store of a business type as a representative payer, (N > = 1) of the specific users via an application installed in the wireless terminal of the specific user, or by confirming the SNS account of the specific user selected as the representative payer A third step of acquiring N acquaintance information including the SNS acquaintance of a specific user and storing the acquired acquaintance information in association with the specific identification information of the specific user in a designated storage medium; The information is compared and analyzed, and within a designated period after the specific user visits the specific store, (M > = 1) pieces of history information sets which are recognized as having been visited by a person in a shop, history information sets including details of history information of the person visiting the same store within a predetermined period after the person is exposed to the advertisement for the store And a fourth step of analyzing the set of M history information confirmed between the specific user and N acquaintances and calculating a social influence index of the specific user based on the history information set excluding the history information set associated with the advertisement exposure Or a social influence index on the off-line for the specific user by correcting an index value corresponding to the set of history information associated with the advertisement exposure after firstly calculating the social influence index of the specific user based on the whole history information set, And a fifth step of calculating a social influence index of the specific user, (T > = 2) social influence indexes recently stored (or updated) on the storage medium, and a sixth step of periodically updating (1? T? T) social influence indexes having a social influence index value equal to or greater than a preset reference value, and selecting and sorting t unique identification information associated with the identified t social influence indexes Grouping the competent person group to generate a competent person group, and an eighth step of processing the competent person corresponding to the t unique identification information belonging to the competency person group so that the advertisement related to the specific business type or the specific region or the specific commodity .

According to the present invention, the user who visited the store can be selected as the representative payer, and the social influence index for the user can be calculated using the visit details of the user and the acquaintances of the user. Thus, There is an advantage of effective advertising.

1 is a diagram illustrating a configuration of an advertisement providing system using an offline social influence index according to an embodiment of the present invention.
2 is a diagram illustrating a process of selecting a representative payer who has made a payment for a visiting customer in a shop of a business type that a plurality of customers can visit and use together according to an embodiment of the present invention.
3 is a view showing a process of selecting a representative payer who has made a payment for a visiting customer in a shop of a business type that can be visited by a plurality of customers together in another method of the present invention.
4 is a diagram illustrating a process of providing an advertisement using an offline social influence index according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

1 is a diagram illustrating a configuration of an advertisement providing system using an offline social influence index according to an embodiment of the present invention.

1 depicts in more detail a plurality of point of sale (POS) devices 175 and a plurality of tablet devices 170 in a plurality of stores, And provides the value information corresponding to the history information to the associated tablet device 170 and saves and stores the information by inputting / recognizing the unique identification information, and stores the unique identification information received from the tablet device 170, Stores the history information received from the storage unit (175) in the designated storage medium (165), reads a plurality of history information stored in the storage medium (165) in association with each unique identification information, A representative payer who has made a payment representative of a visiting customer in a shop of a possible business type is selected to calculate a social influence index of a representative payer based on the store visit details of the representative payer and the representative payer, 1 is a block diagram of an advertisement providing system using an offline social influence index for providing an effective advertisement using a published social influence index. As shown in FIG. 1, It will be appreciated that the present invention may be embodied in many other forms of implementation of an advertisement providing system using the offline social influence index, The technical features thereof are not limited only by the method of implementation.

Referring to FIG. 1, an advertisement providing system using an offline social influence index is provided with a plurality of POS (Point Of Sales) devices 175 and a plurality of tablet devices 170 provided in a plurality of stores, The history information of the user's bearer name is described and read out, and a representative payer who has made a representative settlement of the visiting customer is selected from the shops of the business type that can be visited by a plurality of customers together, and then the visit of the selected representative payer A server 100 for calculating a social influence index on the off-line of the representative payer based on the details of the social influence index and for providing advertisements using the calculated social influence index, and a server 100 for uniquely identifying the user A tablet device 170 for receiving the unique identification information, The range information may be configured to include a POS device 175 provided to the server 100.

The tablet device 170 may include a smart phone, a mobile phone, and a tablet PC that are provided in a store and are connected to the POS device 175 provided in the store or communicate directly with the server 100 through a communication network. have.

The tablet device 170 may receive unique identification information from a user who visited the store and provide the unique identification information to the server 100.

The user who inputs the unique identification information through the touch screen or the keypad of the tablet device 170 visits the store and is a payment party performing the payment directly or performs the predetermined value accumulation according to the payment regardless of the payment And may include persons to be valued.

The unique identification information input through the tablet device 170 may include a telephone number of a user-owned wireless terminal capable of touch input through the touch screen.

In addition, the unique identification information input through the tablet device 170 is transmitted from the user-owned wireless terminal to the tablet device 170 through the NFC, and is transmitted to the user's own wireless terminal through the unique number, The user's own wireless terminal transmits the unique image number to the tablet device 170 and the unique number mapped with the phone number of the user's wireless terminal and captures the encoded image displayed on the screen of the user's wireless terminal through the camera of the tablet device 170 A unique number mapped and registered with the phone number of the user-possessed wireless terminal recognized by the tablet device 170 and read out through the speaker of the user's wireless terminal and read into the tablet device 170, And may include at least one of a telephone number of a possessed wireless terminal and a registered unique number.

In addition, the unique identification information input through the tablet device 170 is transmitted to the tablet device 170 through the NFC through the phone number of the wireless terminal transmitted from the user-owned wireless terminal to the tablet device 170, A phone number of the wireless terminal transmitted to the tablet device 170, a coded image displayed on the screen of the user-owned wireless terminal through the camera of the tablet device 170, And may include at least one of the recognized phone numbers of the wireless terminal read out through the speaker of the owning wireless terminal and reading the sound signal input to the tablet device 170. [

POS apparatus 175 may generate history information of an anonymous name in the course of performing a direct settlement by visiting the store, and may transmit the generated history information of the anonymity to server 100. [

The history information of the bearer name may include historical information that has been settled through the bearer settlement means or history information that has been weaponized by erasing information related to the name after settlement through the name payment means.

Here, the bearer means of the bearer means a payment means such as cash, a gift certificate (= department store gift certificate, etc.) issued by bearer name, a bearer pre-paid card such as a T-money card, or the like.

In addition, the name payment means means a payment means issued to a designated user such as a credit card, a check card, a financial account, a cash card, or a debit card.

Referring to FIG. 1, the server 100 includes an identification information mapping unit 105 for mapping first identification information and second identification information corresponding to the POS apparatus 175 and the tablet apparatus 170 provided in the store, An anonymous history information receiving unit 110 for receiving history information of an anonymous name generated through the POS device 175, a value information processing unit 115 for constituting value information obtained by valuing an anonymous history information, A unique identification information receiving unit 120 for receiving the unique identification information inputted (or recognized) through the tablet device 170 to record the history information of the unique identification information and the bearer name, A representative payer selection unit 130 for selecting a representative payer who has made a representative settlement of a visiting customer in a shop of a business type which can be visited by a plurality of customers by reading the stored details information, Specific An acquaintance information storage 135 for acquiring and storing information of N (N > = 1) acquaintances of the user; and a history information acquiring unit 135 for comparing and analyzing the history information of the specific user and the history information of the N acquaintances, An index calculation unit 145 for calculating a social influence index on the offline line for the specific user according to a result of the comparison analysis of the history information, An index management unit 150 for storing and periodically updating the social influence index, a unique identification information selector 155 for selecting unique identification information associated with a social influence index which is equal to or greater than a preset reference value, And an advertisement providing processing unit 160 for processing an advertisement to be provided to a corresponding competitor.

The identification information mapping unit 105 maps and stores first identification information that uniquely identifies the POS device 175 provided in each store and second identification information that uniquely identifies the tablet device 170 separately provided in the store .

The identification information mapping unit 105 can receive the first identification information by communicating with the POS apparatus 175 of the store and can receive the second identification information by communicating with the tablet apparatus 170. [

The identification information mapping unit 105 may be further provided with the store identification information of the store in the process of receiving the first identification information from the POS device 175 of the store.

In addition, in receiving the second identification information from the tablet device 170 of the store, the store identification information of the store may be further provided.

The bearer history information receiving unit 110 receives the first identification information that uniquely identifies the POS device 175 provided in each store through the identification information mapping unit 105 and the first identification information that uniquely identifies the tablet device 170, When the second identification information for identifying the first identification information is stored in the mapping, the information of the bearer name generated through the POS device 175 may be received from the POS device 175 corresponding to the first identification information.

Here, the details of the bearer information may include history information that has been settled through bearer settlement means (for example, a cash, a gift certificate issued by bearer name (such as a department store gift certificate or the like), a bearer name prepaid card such as a T- , Credit card, check card, financial account, cash card, debit card, etc.) and then erase the information related to the name of the account.

The anonymous history information receiving unit 110 receives history information of an anonymous name generated through the POS device 175 and receives history information of an anonymous name including tag information tagged from a clerk indicating that a representative of a plurality of customers has made a representative settlement can do.

Here, the tag information may include whether or not the representative of the user who inputs / selects the store user through a button provided in the POS device 175.

The value information processing unit 115 receives the anonymous name information from the POS device 175 corresponding to the first identification information through the anonymous name information receiving unit 110, Value information can be constructed.

Here, the bearer value information may include value information based on a value accumulation policy of an affiliated store corresponding to a store having the POS device 175 that transmits the bearer history information.

For example, if the value accumulation policy of the merchant is a policy for accumulating points, the accumulation point can be increased, and if the accumulation policy is to be stamped, the number of stamps can be increased.

When the bearer value information is configured, the value information processor 115 provides the configured value information to the tablet device 170 corresponding to the second identification information mapped with the first identification information, On the touch screen of the touch panel.

The unique identification information receiving unit 120 receives the anonymous name information generated by the POS device 175 from the POS device 175 corresponding to the first identification information through the anonymous name information receiving unit 110, The bearer value information corresponding to the history information of the received bearer is configured through the information processing unit 115 and the tablet device 170 corresponding to the second identification information mapped with the first identification information is configured to store the configured value information (Or recognized) from the tablet device 170 corresponding to the first identification information and the second identification information mapped with the tablet device 170, Lt; / RTI >

According to an embodiment of the present invention, the unique identification information may include a telephone number of a user-owned wireless terminal capable of touch input through a touch screen of the tablet device 170. [

In addition, according to another embodiment of the present invention, the unique identification information is transmitted from the user-owned wireless terminal to the tablet device 170 through the NFC, and the unique number and the local communication registered and mapped to the phone number of the user- The wireless terminal transmits the encoded image displayed on the screen of the user-owned wireless terminal through the camera of the tablet device 170, which is transmitted from the user's wireless terminal to the tablet device 170 and is mapped with the phone number of the user- And is recognized as a tablet device 170 and is output through a speaker of a user-owned wireless terminal that is mapped and registered with a phone number of the user-possessed wireless terminal. The sound signal input to the tablet device 170 is recognized and recognized And may include at least one of a telephone number of a user-owned wireless terminal and a mapped registered unique number.

In addition, according to another embodiment of the present invention, the unique identification information includes a telephone number of the wireless terminal transmitted from the user-owned wireless terminal to the tablet device 170 via the NFC, The telephone number of the wireless terminal transmitted to the device 170, the encoded image displayed on the screen of the user-owned wireless terminal through the camera of the tablet device 170, and the telephone number of the wireless terminal recognized by the tablet device 170 , And may include at least one of the recognized phone numbers of the wireless terminal that are output through the speaker of the user-owned wireless terminal and read the sound signal input to the tablet device 170.

The information storage unit 125 stores unique identification information received from the tablet device 170 through the unique identification information receiving unit 120 and history information received from the POS device 175 through the anonymous history information receiving unit 110 Information can be stored in the designated storage medium 165 in association with each other.

The information storage unit 125 stores the value information of the bearer name, which is anonymous value information obtained by valuating the bearer name information received from the POS device 175 through the value information processing unit 115, May be stored in the storage medium 165 in association with the unique identification information received from the device 170.

In addition, the information storage unit 125 confirms the store identification information that uniquely identifies the store through the POS device 175 or the store identification information that uniquely identifies the store through the tablet device 170 is confirmed And store the value information and the store identification information in association with each other.

When the representative biller selection unit 130 stores the unique identification information and the history information in the storage medium 165 in association with each other through the information storage unit 125, It is possible to select a representative payer who has made a representative settlement of a visiting customer in a shop of a business type available to be visited by a plurality of customers together.

Here, the representative payer may include a user who satisfies a condition for recognizing that a payment amount to be paid by a person and a payment amount to be paid by another person are satisfied in a store of a business type that a plurality of customers can visit and use together .

In addition, the representative payer choosing unit 130 can select a user of the history information that has been paid by a plurality of customers to visit at a shop of a business type that can be visited and used by a specified amount or more as a representative payer.

In addition, the representative payer selection unit 130 determines that the history information generated through the POS device 175 through the anonymous history information receiving unit 110 is tagged by the salesperson, The history information including the tag information can be selected as the representative payer by the history information including the tag information.

When a representative payer who has made a payment for a visiting customer as a representative in a shop of a business type that can be visited by a plurality of customers together is selected through the representative payer selection unit 130, (N > = 1) acquaintance information of the user and may store it in the designated storage medium 165 in connection with the unique identification information of the specific user.

Here, the acquaintance information may include user information on the acquaintance of the specific user, or unique identification information of an acquaintance that is input (or recognized) to the tablet device 170 through the acquaintance of the specific user.

The acquaintance information storage unit 135 acquires N acquaintance information through inquiry of the phone book of the specific user or contact inquiry through the application installed in the wireless terminal of the specific user selected as the representative payee, Can be stored.

In addition, the acquaintance information storage unit 135 acquires N acquaintance information including the SNS acquaintance of the specific user by confirming the SNS account of the specific user selected as the representative payee, and stores it in association with the unique identification information of the specific user .

When the representative payer is selected by the representative payer selecting unit 130 and the payer information of the selected representative payer is stored through the payer information storing unit 135 , M (M > = 1) pieces of identification information of a specific user visited and visited in a specific store and recognized as being visited by an acquaintance in the same store within a predetermined period of time after comparing the stored history information of the specific user with the stored history information of the N acquaintances You can check the history information set.

The visiting history information verifying unit 140 identifies the visiting history information set in the history information set that is recognized as being visited by the same person in the same store within a predetermined period after the specific user visited the specific store within a predetermined period It is possible to confirm the history information set including the history information that has been visited and paid at the same store.

The exponent calculating unit 145 calculates M (M > = 1), which is recognized as a visit by a specific user in the same store within a predetermined period of time after a specific user selected as a representative payer by visiting the visiting history information verifying unit 140, It is possible to calculate the social influence index on the off-line for the specific user by analyzing the set of M history information confirmed between the specific user and N acquaintances.

The exponent calculation unit 145 may determine that the person in the history information set that is recognized as having been visited by an acquainte in the same store within a predetermined period after the specific user visited the specific store through the visit history information verifier 140, When a history information set including history information that has been visited and paid at the same store within a predetermined period after being exposed to the advertisement is identified, the social influence of the specific user based on the history information set excluding the history information set associated with the advertisement exposure Calculating a social influence index of the specific user on the basis of the total history information set and correcting an index value corresponding to the history information set associated with the advertisement exposure to calculate a social influence index Can be calculated.

Here, the social influence index may include a value obtained by indexing the influence of the specific user recommending a specific offline store to his or her acquaintances and inducing the visit of the acquaintance.

The social influence index can be calculated to be a value proportional to the number M of history information sets that are recognized as being visited by an acquaintance in the same store within a predetermined period after the specific user visits the specific store. For example, the larger the number of history information sets, the more the index value may increase.

In addition, the social influence index can be calculated as a value inversely proportional to a period spent by an acquaintance in visiting the same store after the specific user visits the specific store. For example, the shorter the interval between a specific user's visit date and a visit date, the greater the index value.

When the social influence index for a specific user selected as a representative payer is calculated through the exponent calculating unit 145, the exponent managing unit 150 associates the calculated social influence index of the specific user with the unique identification information of the specific user Stored in the designated storage medium 165, and periodically updated.

The unique identification information selection unit 155 selects the unique identification information of the user stored in the storage medium 165 after the social influence index is stored or updated in the designated storage medium 165 in association with the unique identification information of the specific user via the index management unit 150 (1? T? T) social influence indexes having a value greater than or equal to a preset reference value among T (T? 2) social influence indexes recently stored (or updated) t unique identification information can be selected.

In addition, the unique identification information selector 155 may group the t unique IDs associated with t social influence indexes equal to or greater than a predetermined reference value among the T social influence indexes to generate a capability group.

In addition, the unique identification information selector 155 may group the unique identification information of t, which is equal to or greater than a predetermined reference value, among the T social influence indexes to generate a capability group.

In addition, the unique identification information selector 155 may group the unique identification information of t among the T social influence indexes whose social influence index for a specific area is equal to or greater than a preset reference value to generate a capability group.

In addition, the unique identification information selection unit 155 may group the unique identification information having the social influence index for the specific product (group) among the T social influence indexes equal to or greater than a predetermined reference value to generate a capability group.

If the t unique identification information associated with the social influence index that is equal to or greater than the predetermined reference value is selected through the unique identification information selector 155, the advertisement providing processor 160 extracts a capability corresponding to the selected t unique identification information To be provided with an advertisement related to the social influence index.

The advertisement providing processing unit 160 groups t unique identification information associated with t social influence indexes equal to or greater than a predetermined reference value among the T social influence indexes through the unique identification information selector 155 to generate a capability group , It is possible to process the competitor corresponding to t unique identification information belonging to the competency group to be provided with an advertisement related to the social influence index of the competency group.

The advertisement providing processing unit 160 groups the unique identification information of t among the T social influence indexes of the specific business type with the social influence index equal to or greater than a predetermined reference value through the unique identification information selector 155, , It is possible to process the competent person corresponding to the t unique identification information belonging to the competency group so that the advertisement related to the specific business type is provided.

The advertisement providing processing unit 160 groups the unique identification information of t among the T social influence indexes for the specific region by t unique identification information whose social influence index is equal to or greater than a preset reference value through the unique identification information selector 155, , It is possible to process the competent person corresponding to the t unique identification information belonging to the competency group so that the advertisement related to the specific region is provided.

The advertisement providing processing unit 160 groups the unique identification information of the t items having the social influence index for the specific product (group) among the T social influence indexes equal to or greater than a preset reference value through the unique identification information selector 155, When the group is created, it is possible to process an advertisement related to the specific product (group) to a competent person corresponding to t unique identification information belonging to the competency group.

FIG. 2 is a diagram illustrating a process of selecting a representative payer who has made a payment for a visiting customer in a shop of a business type that a plurality of customers can visit and use together according to an embodiment of the present invention.

2, when the history information of the bearer name is received from the POS device 175 in the server 100 on the offline social influence index calculation system shown in FIG. 1, the value information corresponding to the history information of the received bearer name To the tablet device 170 connected to the same store, stores and manages the stored information by inputting / recognizing the phone number (or the identification information), reads out the plurality of historical information stored in the terminal, The present invention is a process of selecting a representative payer who has made a settlement for a visiting customer in a shop of a business type that can be visited and available. As a person skilled in the art to which the present invention pertains, It is possible to deduce various methods of selecting a representative payer who has made a payment for the visiting customer, Is made, including any exemplary method, to which the technical feature that is not limited to the exemplary method shown in the figure 2.

Referring to FIG. 2, the process of selecting a representative payer who has made a settlement for a visiting customer includes first identification information that uniquely identifies the POS device 175 provided in each store in the server 100, (200) from the process of mapping and storing second identification information that uniquely identifies the tablet device (170).

When the bearer name information is generated (205) in the POS device 175 corresponding to the first identification information, the POS device 175 transmits the generated bearer name information to the server 100 (210).

Here, the details of the bearer information may include history information that has been settled through bearer settlement means (for example, a cash, a gift certificate issued by bearer name (such as a department store gift certificate or the like), a bearer name prepaid card such as a T- , Credit card, check card, financial account, cash card, debit card, etc.) and then erase the information related to the name of the account.

When the bearer information of the bearer name is received from the POS device 175 corresponding to the first identification information, the server 100 constructs the bearer value information by rewriting the received bearer information.

Here, the bearer value information may include value information based on a value accumulation policy of an affiliated store corresponding to a store having the POS device 175 that transmits the bearer history information.

For example, if the value accumulation policy of the merchant is a policy for accumulating points, the accumulation point can be increased, and if the accumulation policy is to be stamped, the number of stamps can be increased.

When the bearer value information is configured, the server 100 provides the configured value information to the tablet device 170 corresponding to the second identification information mapped with the first identification information, And displayed on the screen (220).

After the value information is displayed on the touch screen, the tablet device 170 receives (or recognizes) the user's unique identification information from the user (225) and transmits the unique identification information input (or recognized) to the server 100 (230).

Here, the unique identification information may include a phone number of a user-owned wireless terminal capable of touch input through the touch screen of the tablet device 170.

Alternatively, the unique identification information may be transmitted from the user-owned wireless terminal to the tablet device 170 through the NFC, and may be transmitted from the user's wireless terminal to the tablet device 170, and is registered with the phone number of the user-possessed wireless terminal, the unique number registered on the screen of the user's wireless terminal through the camera of the tablet device 170, and is recognized as the tablet device 170 A unique number mapped to the telephone number of the user-possessed wireless terminal, a sound signal input through the speaker of the user's wireless terminal and input to the tablet device 170, is recognized and is mapped with the phone number of the user- And may include at least one of the registered unique numbers.

Alternatively, the unique identification information may include a telephone number of the wireless terminal transmitted from the user-owned wireless terminal to the tablet device 170 via the NFC, a phone number of the wireless terminal transmitted to the tablet device 170 from the user- The phone number of the wireless terminal, the phone number of the wireless terminal, the phone number of the wireless terminal, the phone number of the wireless terminal recognized by the tablet device 170, And may include at least one of the recognized phone numbers of the wireless terminal by reading the sound signal input to the tablet device 170. [

When unique identification information for describing the history information is received from the tablet device 170 corresponding to the second identification information mapped with the first identification information, the server 100 receives the unique identification information from the tablet device 170 The unique identification information and the history information of the bearer received from the POS device 175 are linked and stored in the designated storage medium 165 (235).

The server 100 reads a plurality of pieces of history information stored in the storage medium 165 in association with the respective unique identification information, and sends a representative settlement representative of the visiting customer in a shop of a business type that can be visited by a plurality of customers together .

Here, the representative payer may include a user who satisfies a condition for recognizing that a payment amount to be paid by a person and a payment amount to be paid by another person are satisfied in a store of a business type that a plurality of customers can visit and use together .

In addition, a user of the history information that has paid a specified amount or more in a store of a business type that can be visited by a plurality of customers can be selected as a representative payer.

FIG. 3 is a diagram illustrating a process of selecting a representative payer who has made a payment for a visiting customer in a shop of a business type that can be visited by a plurality of customers together in another method of the present invention.

3, when the server 100 on the off-line social influence index calculation system shown in FIG. 1 receives history information of an anonymous name including tag information for selecting a representative payer from the POS device 175, The value information corresponding to the history information of the received bearer name is provided to the associated tablet device 170 of the same store and is stored and managed through the input / recognized phone number (or identification information) A user of history information including information is visited by a plurality of customers together and is selected as a representative payer who has made a representative settlement in an available business type of a store. As a person skilled in the art, It is possible to infer various methods of the process of selecting representative payers using the tag information by referring to and / or modifying the FIG. 3 Yet, the present invention is composed, including any exemplary way in which the inference, to which the technical feature that is not limited to the exemplary method shown in the figure 3.

Referring to FIG. 3, the process of selecting a representative payer who has made a payment for a visiting customer includes first identifying information that uniquely identifies the POS device 175 provided in each store in the server 100, (300) from the process of mapping and storing second identification information that uniquely identifies the tablet device (170).

If an anonymous name information including tag information tagged by a representative of a representative of a plurality of customers has been generated at the POS device 175 corresponding to the first identification information at step 305, 175 transmits the generated history information of the bearer to the server 100 (310).

Here, the tag information may include whether or not the representative of the user who inputs / selects the store user through a button provided in the POS device 175.

Here, the details of the bearer information may include history information that has been settled through bearer settlement means (for example, a cash, a gift certificate issued by bearer name (such as a department store gift certificate or the like), a bearer name prepaid card such as a T- , Credit card, check card, financial account, cash card, debit card, etc.) and then erase the information related to the name of the account.

The server 100 configures the bearer value information obtained by rewriting the history information of the bearer name received when the bearer name information including the tag information is received from the POS device 175 corresponding to the first identification information 315).

Here, the bearer value information may include value information based on a value accumulation policy of an affiliated store corresponding to a store having the POS device 175 that transmits the bearer history information.

For example, if the value accumulation policy of the merchant is a policy for accumulating points, the accumulation point can be increased, and if the accumulation policy is to be stamped, the number of stamps can be increased.

When the bearer value information is configured, the server 100 provides the configured value information to the tablet device 170 corresponding to the second identification information mapped with the first identification information, And displayed on the screen (320).

After the value information is displayed on the touch screen, the tablet device 170 receives (or recognizes) the user's unique identification information from the user (325), and transmits the unique identification information inputted (or recognized) to the server 100 (330).

Here, the unique identification information may include a phone number of a user-owned wireless terminal capable of touch input through the touch screen of the tablet device 170.

Alternatively, the unique identification information may be transmitted from the user-owned wireless terminal to the tablet device 170 through the NFC, and may be transmitted from the user's wireless terminal to the tablet device 170, and is registered with the phone number of the user-possessed wireless terminal, the unique number registered on the screen of the user's wireless terminal through the camera of the tablet device 170, and is recognized as the tablet device 170 A unique number mapped to the telephone number of the user-possessed wireless terminal, a sound signal input through the speaker of the user's wireless terminal and input to the tablet device 170, is recognized and is mapped with the phone number of the user- And may include at least one of the registered unique numbers.

Alternatively, the unique identification information may include a telephone number of the wireless terminal transmitted from the user-owned wireless terminal to the tablet device 170 via the NFC, a phone number of the wireless terminal transmitted to the tablet device 170 from the user- The phone number of the wireless terminal, the phone number of the wireless terminal, the phone number of the wireless terminal, the phone number of the wireless terminal recognized by the tablet device 170, And may include at least one of the recognized phone numbers of the wireless terminal by reading the sound signal input to the tablet device 170. [

When unique identification information for describing the history information is received from the tablet device 170 corresponding to the second identification information mapped with the first identification information, the server 100 receives the unique identification information from the tablet device 170 The unique identification information and the history information of the bearer received from the POS device 175 are linked and stored in the designated storage medium 165 (335).

In addition, the server 100 reads a plurality of history information stored in the storage medium 165 in association with each unique identification information to check whether history information including the tag information exists (340) And selects a user of the history information as the representative payer (345).

Here, the representative payer may include a user who satisfies a condition for recognizing that a payment amount to be paid by a person and a payment amount to be paid by another person are satisfied in a store of a business type that a plurality of customers can visit and use together .

FIG. 4 is a diagram illustrating a process of providing an advertisement using an offline social influence index according to an embodiment of the present invention.

FIG. 4 is a flow chart illustrating a method of calculating the offline social influence index calculating system according to an embodiment of the present invention. Referring to FIG. 4, the server 100 on the offline social influence index calculating system shown in FIG. The representative payer of the representative payer is selected and then the acquaintance information of the representative payer is obtained and the social influence index of the representative payer is calculated based on the visit details of the representative payer and the acquaintance and the calculated social influence index is used If a person having ordinary skill in the art to which the present invention belongs has referred to and / or modified the present invention, it is possible to use the off-line social influence index The present invention can be applied to all of the above-mentioned simulated yarns Is made, including a method, to which the technical feature that is not limited to the exemplary method shown in the figure 4.

Referring to FIG. 4, the process of providing advertisement using the off-line social influence index of the representative payer shown in FIG. 2 is performed by the server 100 after a specific user is selected as a representative payer through the process of FIG. 2 or FIG. (N) of the specific user selected as the representative payer (400).

Here, the acquaintance information may include user information on the acquaintance of the specific user, or unique identification information of an acquaintance (input or recognition) input to the tablet device 170 through the acquaintance of the specific user.

The acquaintance information may be acquired through inquiry of the phone book of the specific user or contact inquiry through the application installed in the wireless terminal of the specific user selected as the representative payer.

The acquaintance information may be acquired by confirming the SNS account of the specific user selected as the representative payer and confirming the SNS account of the specific user.

When the acquaintance information about the specific user is acquired, the server 100 stores the acquired acquaintance information in association with the specific identification information of the specific user in the designated storage medium 165 (405).

Then, the server 100 compares the stored history information of the specific user with the stored history information of the N acquaintances (410). When the specific user visits the specific store, (M > = 1) sets of history information that are found to be visited (415).

If the set of M (M? 1) pieces of history information that are recognized as being visited by an acquaintance in the same store within a predetermined period of time after the specific user visits the specific store is confirmed, the server 100 determines, (420) whether or not there is a history information set including history information that has been visited and paid in the same store within a predetermined period after being exposed to the advertisement for the user.

If there is a history information set including the history information of the same store visited within the predetermined period after the advertisement is exposed to the advertisement, the server 100 sets a history information set excluding the history information set associated with the advertisement exposure A social influence index of the specific user is calculated based on the total history information set or a social influence index of the specific user is firstly calculated based on the total history information set and then an index value corresponding to the history information set associated with the advertisement exposure is corrected And calculates the social influence index of the specific user (425).

On the other hand, if there is no history information set including the history information that has been visited and paid to the same store within a predetermined period after being exposed to the advertisement, the server 100 determines M The history information set is analyzed to calculate the social influence index on the offline for the specific user (430).

Here, the social influence index may include a value obtained by indexing the influence of the specific user recommending a specific offline store to his or her acquaintances and inducing the visit of the acquaintance.

The social influence index can be calculated to be a value proportional to the number M of history information sets that are recognized as being visited by an acquaintance in the same store within a predetermined period after the specific user visits the specific store. For example, the larger the number of history information sets, the more the index value may increase.

In addition, the social influence index can be calculated as a value inversely proportional to a period spent by an acquaintance in visiting the same store after the specific user visits the specific store. For example, the shorter the interval between a specific user's visit date and a visit date, the greater the index value.

As described above, when the social influence index for a specific user selected as the representative payer is calculated, the server 100 associates the calculated social influence index of the specific user with the unique identification information of the specific user, 165 in step 435.

Thereafter, the server 100 stores t (1? T? T) number of t (T? 2) social influence indexes that have been stored (or updated) in the storage medium 165 Confirm the Social Impact Index (440).

If t social influence indexes having a value equal to or greater than a preset reference value among the T social influence indexes recently stored (or updated) are identified, the server 100 determines t Unique identification information is selected (445).

According to another embodiment of the present invention, the server 100 can generate a capability group by grouping t unique identification information associated with t social influence indices greater than or equal to a predetermined reference value among the T social influence indices .

According to still another embodiment of the present invention, the server 100 generates t ability groups by grouping t unique identification information whose social influence index for a specific business category among the T social influence indexes is equal to or greater than a preset reference value can do.

According to yet another embodiment of the present invention, the server 100 generates t ability groups by grouping t unique identification information whose social influence index for a specific region among the T social influence indexes is equal to or greater than a preset reference value can do.

According to yet another embodiment of the present invention, the server 100 groups t unique identification information whose social influence index for a specific product (group) among the T social influence indexes is equal to or greater than a preset reference value, Groups can be created.

When t unique identification information associated with a social influence index equal to or greater than a preset reference value is selected, the server 100 performs processing such that an advertisement related to the social influence index is provided to a competitor corresponding to the selected t unique identification information (450).

According to another embodiment of the present invention, when the capability group is generated by grouping t unique identification information associated with t social influence indexes equal to or larger than a predetermined reference value among the T social influence indexes, The ability to provide the ad related to the social influence index of the competency group to the competent person corresponding to t unique identification information belonging to the competency group.

In addition, according to another embodiment of the present invention, the server 100 groups t unique identification information whose social influence index for a specific business category among the T social influence indexes is equal to or greater than a preset reference value, , It is possible to process the competent person corresponding to the t unique identification information belonging to the competency group so that the advertisement related to the specific business type is provided.

According to yet another embodiment of the present invention, the server 100 groups t unique identification information whose social influence index for a specific region among the T social influence indexes is equal to or greater than a preset reference value, , It is possible to process the competent person corresponding to the t unique identification information belonging to the competency group so that the advertisement related to the specific region is provided.

According to still another embodiment of the present invention, the server 100 groups t unique identification information whose social influence index for a specific product (group) among the T social influence indexes is equal to or greater than a preset reference value, When the group is created, the competent person corresponding to the t unique identification information belonging to the competency group can be processed so that the advertisement related to the specific commodity (group) is provided.

100: server 105: identification information mapping unit
110: Bearer history information receiving unit 115: Value information processor
120: unique identification information receiving unit 125:
130: representative biller selection unit 135: acquaintance information storage unit
140: Visit history information confirmation unit 145: Index calculation unit
150: Index management unit 155: Unique identification information selection unit
160: advertisement providing processing unit 165: storage medium
170: Tablet device 175: POS device

Claims (2)

In a process of visiting a store and performing a direct settlement, a user is provided with a plurality of stores. In the course of performing a direct settlement, a user clears the history information settled through the bearer settlement means, or the information related to the name after payment through the settlement means of the name, A POS (Point Of Sales) device for generating history information of an anonymous name including information and transmitting the history information to a server;
A tablet device which is provided in the store provided with the POS device and is connected to the POS device, receives unique identification information from a user who visited the store, and transmits the unique identification information to the server;
And stores the first identification information and the second identification information corresponding to the POS apparatus and the tablet apparatus provided in the store in association with each other, and stores the history information of the bearer received from the POS apparatus and the unique identification information received from the tablet apparatus The history information of the bearer name is described, and then the above-mentioned customized history information is read out, and a user of the history information that has been paid by a plurality of customers together with a specified amount or more in a shop of a business type that can be visited and used together is selected as a representative payer, Acquiring N (N > = 1) acquaintance information through inquiry of the phone book of the specific user or inquiry of the contact through the application installed in the wireless terminal of the specific user selected as the representative payor, or acquiring the SNS account Acquires N acquaintance information including the SNS acquaintance of the specific user, And stores the history information of the specific user in the designated store and stores the history information of the specific user in the same store within a predetermined period after the specific user visits the specific store, (M > = 1) pieces of history information sets that are found to have been visited by the user in the same store within a predetermined period after the acquaintance is exposed to the advertisement for the store, (1? T? T) social effects index having a value greater than or equal to a preset reference value for a certain business type or specific region or a specific product (group) among the social influence indexes, Identifying influential indices and selecting t unique identification information associated with the identified t social influence indices And a server configured to generate a competent group and to process the competent person corresponding to the t unique identification information belonging to the competency group so that an advertisement related to the specific business type or specific region or a specific commodity Ad delivery system using social influence index.
The server according to claim 1,
The social influence index of the specific user is calculated on the basis of the history information set excluding the history information set related to the advertisement exposure by analyzing the M history information sets that have been confirmed between the specific user and N acquaintances, The Social Influence Index of the specific user is calculated first and then the index value corresponding to the set of history information associated with the advertisement exposure is corrected to calculate the Social Influence Index on the offline line for the specific user, And stores it in a designated storage medium in association with the identification information, and periodically updates the advertisement information.

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