KR20180035591A - Method and apparatus for inducing users to access on-line service - Google Patents

Abstract

The present invention relates to a connection induction device and a connection induction method, which prevent inconvenience and discomfort of users. According to an embodiment of the present invention, the connection induction method comprises the following steps of: detecting a visit to a designated place of a first client of the user; and sending a message inducing a service connection using a second client to the user through the first client if the service connection using the second client of the user is not detected.

Description

TECHNICAL FIELD [0001] The present invention relates to a connection induction method and a connection induction device,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a connection inducing method and a connection inducing device, and more particularly, to a connection inducing method and a connection inducing device for inducing a user's connection to an online service and encouraging use of a service.

With the active use of information technology, online service providers are becoming more competitive in various business areas. Especially, the effect of traditional advertising methods and cost efficiency are suspected, and new advertising marketing techniques and media are developing.

As one of the new advertising marketing techniques, a method for providing the targeted content to the user at an appropriate time is being considered. However, this requires collecting a lot of information about the user and obtaining the right to collect information. However, depending on the type of service, it is difficult to obtain practical information, or it is not possible to collect information due to lack of collection authority. Accordingly, various mobile applications generate unnecessary messages without collecting information and send them to users in bulk, or send messages at random at any time, resulting in inconvenience of users.

Accordingly, in order to prevent the reception of such a message, the users are relieved of the inconvenience by restricting the information collection authority of each service and restricting the push function. This has made it difficult for mobile applications to substantially use marketing means using push messages.

Meanwhile, programs that are not operated by a mobile terminal as a service client requesting a hardware resource of a certain level or higher, for example, a game client of the MMORPG, are generally run only on high-end desktop PCs. Accordingly, these services are inevitably ineffective in marketing using a mobile terminal that is easy to collect information about a user and provide a marketing message. Accordingly, service operators using applications that can be installed in mobile terminals transmit marketing messages through applications installed on mobile terminals by users, while service operators using applications running only on a PC are difficult to obtain real-time information about users , It is difficult to transmit a marketing message accordingly.

Especially, online games are very competitive and marketing to users is one of the important factors that determine the popularity of the game. Users who are familiar with the game expect loyalty to prefer games familiar to them rather than other similar games It is effective to return an existing user whose game access frequency is lower than that of a new user. However, conventionally, there is a problem that there is no means for sending a marketing message to provide a motivation to connect to a game again to a user who does not access the game.

Korean Patent Laid-Open Publication No. 10-2013-0126096, which is related to the related art, relates to a method of inducing a return of a game abandonment, a game server for executing the same, and a recording medium storing the game server, To another participant who is not in the game, to induce the game connection in such a manner that the participant encourages the player to return to the game on the off-line. However, since this prior art includes an indirect reversion inducing action on the off-line, it does not provide a means of directly transmitting a message for inducing a game connection to a game user, and it is difficult to induce a user's immediate game return, The problem is not solved.

Therefore, a technique for solving the above-described problems is required.

On the other hand, the background art described above is technical information acquired by the inventor for the derivation of the present invention or obtained in the derivation process of the present invention, and can not necessarily be a known technology disclosed to the general public before the application of the present invention .

An embodiment of the present invention is directed to a connection inducing method and a connection inducing apparatus.

According to a first aspect of the present invention, there is provided a method of inducing a connection of a user to a service by detecting a visit to a designated place of a first client of a user And sending a message to the user via the first client to induce a service connection using the second client if the service connection using the second client of the user is not detected.

According to a second aspect of the present invention, a method for a connection inducing apparatus to induce a user's connection to a service includes the steps of: detecting a visit of a user to a designated place of a first client; Sending a connection inducing message to guide the user to the service, and providing compensation to the user when a service connection using the user's second client is detected.

According to a third aspect of the present invention, there is provided a connection inducing apparatus comprising: a visit detecting unit for detecting a visit to a designated place of a first client; a second client of a user corresponding to a first client for which a visit to a designated place is detected; A connection detecting unit for detecting a service connection used and a reward system for providing a reward to a user connected to the service using the second client as a user corresponding to the first client in which a visit to the designated place is detected have.

According to a fourth aspect of the present invention, there is provided a computer-readable recording medium on which a program for performing a connection inducing method is recorded, the connection inducing method comprising: detecting a visit of a user to a designated place of a first client; If the service connection using the second client of the second client is not detected, sending a message to the user through the first client to induce a service connection using the second client, Sending a connection inducement message to the user to induce a service connection using the second client, and providing compensation to the user when a service connection using the second client of the user is detected .

According to a fifth aspect of the present invention, there is provided a computer program stored in a recording medium for performing a connection inducing method, the connection inducing method comprising: detecting a visit of a user to a designated place of a first client of the user; And sending a message to the user via the first client to induce a service connection using the second client if the service connection using the second client of the user is not detected, Detecting a visit to a designated place, sending a connection inducing message to the user to induce a service connection using the second client, and providing a reward to the user when a service connection using the second client of the user is detected .

According to any of the above-mentioned objects of the present invention, an embodiment of the present invention can provide a connection induction method and a connection induction device.

According to an aspect of the present invention, an embodiment of the present invention provides a connection inducing method and a connection inducing device for preventing inconvenience and discomfort of users by selectively sending a message in consideration of current status of users. Can be presented.

According to one aspect of the present invention, an embodiment of the present invention provides a connection inducing method and a connection inducing device capable of inducing a connection of users who do not connect to a service for a predetermined period or more and returning the inactive user to a service Can be presented.

According to any one of the tasks of the present invention, an embodiment of the present invention can provide a connection inducing method and a connection inducing device capable of preventing a user from departing by providing a user with a motive to continuously use a service have.

According to one aspect of the present invention, an embodiment of the present invention provides an online service provider that encourages use of online services at a designated place and increases the service use time, and provides an online service to the user, It is possible to provide a connection inducing method and a connection inducing device which are advantageous to all offline service providers providing the service utilization environment.

According to one of the tasks of the present invention, an embodiment of the present invention provides a connection inducing method and a connection method capable of discovering a new user for a service by providing a user with a motive for using a specific online service at a designated place An induction device may be presented.

According to one aspect of the present invention, an embodiment of the present invention provides a connection inducing method and a connection method capable of activating a plurality of services using a plurality of different clients by using a single client installed in a mobile terminal An induction device may be presented.

Further, according to any one of the tasks of the present invention, even if only one client installed in the mobile terminal has the right to collect information about the location or is allowed to receive the push notification, It is possible to suggest a connection inducing method and a connection inducing apparatus which can encourage the use of other clients which are difficult and can not receive push notifications and further induce installation inducing effects of other clients in this process.

The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.

1 is a block diagram schematically showing a network system constituting a connection guide apparatus according to an embodiment of the present invention.
2 is a block diagram briefly showing a configuration of a connection induction device according to an embodiment of the present invention.
3 to 8 are flowcharts for explaining a connection inducing method according to an embodiment of the present invention.
9 to 11 are diagrams for explaining a connection inducing method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

Before describing this, we first define the meaning of the terms used below.

Hereinafter, 'service' refers to an online service provided to a user, and in particular, refers to an online service provided through a first client, which will be described later, and a second client, among the second clients. For example, a service may be, but is not necessarily limited to, an online game service. The access to the service can be provided through an account assigned to each user, and the user can use the service by accessing the account assigned to him by using the identification information and the password of the account. Also, the service may include a plurality of unit services, and each unit service can identify the users by using the identification information of the same account.

Terms other than those defined above are explained below separately.

FIG. 1 is a configuration diagram showing a network system constituting a connection guide apparatus 100 according to an embodiment of the present invention. FIG. 2 is a diagram showing a configuration of a connection guide apparatus 100 according to an embodiment of the present invention. It is a block diagram.

The connection inducing apparatus 100 stores various kinds of information necessary for providing the above-mentioned service, for example, game space information for providing a game service, game scenario information, game quest information, and the like, Detect and record to enable the game's thermal progression. Also, the connection inducing apparatus 100 can manage and provide information to the user about information related to the game, information about the event, and information on the game use status of each user's account.

The connection inducing apparatus 100 may be implemented as a server-client system, and the system may include an electronic terminal equipped with a client for interaction with a user.

The connection inducing apparatus 100 implemented as a server-client system may include an electronic terminal 10, 30 in which different first clients and second clients are driven, respectively. Here, the first terminal 10 is a portable terminal or a wearable device including an interface capable of interacting with a user. The portable terminal is, for example, a portable communication device with guaranteed portability and mobility, Personal Communication System (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), Global System for Mobile communications (GSM), International Mobile Telecommunication (IMT) ) -2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet), Smart Phone, Mobile WiMAX (Mobile Worldwide Interoperability for Microwave Access) And the wearable device may be a wireless communication device of a type that can be directly worn on a human body, such as a watch, a glasses, an accessory, a garment, As it can be via a network connection to a remote server, or other connected with the terminal directly or through the other information processing apparatus.

The first terminal 10 for driving the first client may include a GPS module or a communication module for collecting information used to detect or estimate the current position of the first terminal 10, (SSID) or a MAC address assigned to the wireless LAN AP through the communication module of the first terminal 10 to estimate the current position of the first terminal 10. [

The first client running on the first terminal 10 can provide a separate service for browsing or managing the information necessary for using the service using the second client and can communicate with the service server 20, have.

At this time, the first client can access the service server 20 by collecting the account identification information and the password for accessing the account assigned to the user from the user. In this case, the first client 10 also matches the user identification information of the user once the first client 10 collects the account identification information and the password of the user, so that the service server 20 It is possible to operate in a manner of identifying the user by only identifying the first client. This will be described in more detail below.

Furthermore, the first client can be continuously executed in the first terminal 10 until the user forcibly terminates the execution, and during the execution, the first terminal 10 can be confirmed as described above.

Also, the second terminal 30, which is driven by a second client used to provide a service to a user, is an electronic terminal including an interface capable of interacting with a user, and is a computer, a portable terminal, a television, a wearable device Lt; / RTI > Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser), and the portable terminal may be a wireless communication device , Personal Communication System (PCS), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), Global System for Mobile communications (GSM), International Mobile Telecommunication (IMT) (W-CDMA), Wibro (Wireless Broadband Internet), Smart Phone, Mobile WiMAX (Mobile Worldwide Interoperability for Microwave Access) (Handheld) based wireless communication device. In addition, the television may include an Internet Protocol Television (IPTV), an Internet television (TV), a terrestrial TV, a cable TV, and the like. Further, the wearable device is an information processing device of a type that can be directly worn on a human body, for example, a watch, a glasses, an accessory, a garment, shoes, and the like. The wearable device can be connected to a remote server via a network, Lt; / RTI >

Here, the first terminal 10 and the second terminal 30 may be physically separate terminals, but the first terminal 10 and the second terminal 30 may not be necessarily the same portable terminal or a wearable device Lt; / RTI >

The second client running on the second terminal 30 is a computer program communicating with the service server 20 to provide a service to the user and an application program designed to communicate with the service server 20 and specialize in providing the above- A web browser, and the like. At this time, the second client is not necessarily specified to one user, and the second client is executed using the user's account in a state where the user accesses the service using the account identification information and the password, and then maintains the session.

The second client may be, for example, a game client, and the user may access the service server 20 through a web browser to execute the game client, and download and execute the game client.

The service server 20 may be implemented as a computing device that drives a server program capable of communicating with the first client and the second client described above via a network and may include a storage device capable of storing data, And may store data through a server (not shown).

The service server 20 can collect information on the location of the first terminal 10 from the first client 10 running on the first terminal 10 and thus can confirm the location of the user.

Specifically, when the identification information and the password of the user are collected in the first client, the service server 20 matches the identification information of the user with the first client, and thereafter uses the device ID of the first client The user can be identified. However, it is not necessarily so, and the user can be identified by using unique information other than the device ID of the first client.

Also, when the identification information and the password of the user are collected from the second client, the service server 20 allows the second client to access the service using the account of the corresponding user, but allocates the session information to the second client Lt; RTI ID = 0.0 > client < / RTI > Here, the service server 20 can count the time during which the session is maintained according to the embodiment, which will be described later in detail.

In summary, in an embodiment of the present invention, the first client can collect the location of the first terminal 10 carried by the user, and can execute the application program continuously running as long as there is no mandatory execution termination action of the user Lt; / RTI >

On the other hand, in an embodiment of the present invention, the second client does not need to collect the location due to the hardware characteristic of the second terminal 30, or does not need to collect the location of the second terminal 30 And may be an application program whose execution is terminated if the session is not maintained even if there is no mandatory execution termination action of the user.

The service server 20 is hardware in which one or more server programs are communicated with the first client and the second client, respectively. The server program communicates with the first client to determine the location of the user, A message may be sent to induce a service connection using the second client, or a message may be sent to execute a second client according to the user's location or situation. At this time, the service server 20 may be constituted by a plurality of pieces of hardware that are physically separated, and a server program communicating with the first client and a server program communicating with the second client may be operated by the same operating entity, It may be operated by the operating entity.

An embodiment using the connection inducing apparatus 100 having the system as described above will be described according to whether the first terminal 10 and the second terminal 30 are identical or not. In the embodiment in which the second terminal 30 is composed of different hardware, for example, when the user who has the first terminal 10 visits the PC room, the connection inducing apparatus 100 is collected through the first client It is possible to confirm that the user has visited the PC room based on the location of the user.

Then, the connection inducing apparatus 100 can transmit a message to the user through the first client to induce the connection through the second terminal 30, which is a PC provided in the PC room, so that the user can access the specific service.

Accordingly, the user who confirmed the message executes the second client using the PC, and accesses the specific service using his / her own account. The connection inducing apparatus 100 can then confirm the user's service connection with the second client and provide compensation according to the embodiment.

In another embodiment, when the first terminal 10 and the second terminal 30 are configured with the same hardware, the first client that is continuously executed and detects the position can confirm that the user has visited the designated cafe . The connection inducing apparatus 100 can send a push message to the first client to induce the user to execute the second client associated with the cafe.

The user can confirm the push message and execute the second client, and the connection inducing apparatus 20 can detect the second client execution of the user and selectively provide the compensation to the user. In this process, the user may install a second client when the second client is not installed in the second terminal 30.

At this time, the connection inducing apparatus 20 may hold information about a plurality of different second clients that the user can execute, and may select the appropriate second client according to the position of the user to guide the user's connection.

Hereinafter, the configuration of the connection guide apparatus 100 according to the embodiment of the present invention will be described in detail with reference to FIG.

The connection guide apparatus 100 according to the embodiment of the present invention may include a visit detection unit 101 that detects a visit to a designated place of a first client. Here, the visit to the designated place of the first client may be a visit to the designated place of the first terminal 10 in which the first client is actually executed.

At this time, the 'designated place' may be any one of places pre-registered in the connection guide apparatus 100, and whether to visit the designated place may be determined by at least one of the GPS module and the communication module of the first terminal 10 Based on the collected information. For example, the designated place may be a place having a second terminal 30 different from the first terminal 10, such as a PC room.

In addition, the visit detection unit 101 can record and manage the visit history when the visit of the designated place of the first client is confirmed.

The connection inducing apparatus 100 according to an embodiment of the present invention includes a connection detecting unit 103 for detecting a service connection using a second client of a user corresponding to a first client detected as a visit to the designated place . For example, the connection detecting unit 103 can detect whether or not a session is formed or a formed session is maintained by a user logging into a service using a second client.

At this time, as described above, the service may include a plurality of unit services. In this case, the connection detection unit 103 may notify the user of the unit service that the user is to be accessed through the connection inducement message It is possible to detect whether or not the connection is established.

Furthermore, the connection detecting unit 103 may detect whether or not the user corresponding to the first client accesses the service using the second client for a predetermined period of time after the visit of the designated place of the first client is detected. That is, the connection detecting unit 103 detects whether or not the user accesses the service using the second client within a preset time, and if the connection is not confirmed, the connection detecting unit 103 detects a connection Guidance messages can be sent out.

The connection inducing apparatus 100 according to the embodiment of the present invention includes a message generating unit 110 for generating a connection inducing message for inducing a service connection using a second client of a user to a first client, (104).

At this time, the message generating unit 105 may generate a connection inducing message with reference to the service utilization history of the user. For example, the connection inducing apparatus 100 may generate a connection inducing message for inducing a connection to a unit service having a record used by a user among a plurality of unit services. Specifically, the message generating unit 105 determines a unit service to which a connection is to be guided by referring to a service use history of a user to which a connection inducing message is to be sent, and transmits a connection inducing message including content of compensation provided in the determined unit service Message can be generated.

In this case, if the compensation provided by the unit service is to be paid after completion of the additional condition after the service connection using the second client of the user, the connection inducement message may further include information on the compensation condition.

The above-mentioned connection inducement message may include push notification for the first client and connection inducement information provided to the user by executing the first client in response to the push notification. At this time, the connection inducing information may include information on the above-described compensation contents and compensation conditions, and may further include contents of two or more compensation items at different value levels, and information on compensation conditions corresponding to the contents of compensation have. Here, the push notification for the first client means push notification using the push token assigned to the first client.

Meanwhile, in the connection inducing apparatus 100 according to the embodiment of the present invention, the message generating unit may generate a message with reference to a designated place where the visit of the first client is confirmed. For example, if it is confirmed that the first terminal 10 on which the first client is driven visits the predetermined cafe, the message generating section generates a connection inducing instruction for inducing the second client, which is a point accumulating application distributed by the operating entity of the cafe, Message can be generated. For example, when the first client is executed in response to the push notification and the push notification such as " Earn points by executing the star cafe app now ", the connection inducing apparatus 100 allows the user to select the second It is possible to provide the user with compensation that can be obtained by executing the client, for example, additional points, etc., and connection inducement information on the condition of compensation. At this time, the connection inducement information may include a hyper object which is connected to the download page of the star cafe app.

Furthermore, the message generating unit 105 according to the embodiment of the present invention can generate a connection inducing message by referring to the user's designated place visiting history. The message generation unit 105 determines a unit service to which a connection is to be guided based on a visit history such as a visit frequency and frequency of a designated place of a user and an accumulation time of a designated place, Lt; RTI ID = 0.0 > message. ≪ / RTI >

Meanwhile, the message generating unit 105 according to the embodiment of the present invention may change the contents of the message to be sent to the user according to the detection result of the connection detecting unit 103 described above. For example, if the service connection of the user using the second client is not confirmed within a predetermined period of time after the visit of the designated place of the first client is confirmed, the above-mentioned connection inducement message is generated, The connection maintaining message for maintaining the service connection of the user can be generated.

Here, the connection maintaining message may be composed of a message for providing a service use synchronization in order to maintain a user's connection state with respect to the unit service accessed by the user using the second client. For example, And may include the content of compensation provided.

At this time, the connection inducing apparatus 100 may not necessarily provide the connection maintaining message only through the first client but also through the second client.

The connection guidance apparatus 100 according to the embodiment of the present invention may include a message transmission unit 107 for sending a message generated by the message generation unit 105 as a transmission target for a specific user to the user. At this time, if the message is the connection induction message, the message transmission unit 107 may send the connection induction message through the first client as described above. The connection induction message may also include push notification for the first client and connection induce information provided via the first client by a response to the push notification.

Also, the message transmission unit 107 may provide the connection maintaining message to the user through at least one of the first client and the second client.

In the embodiment of the present invention, the message generating unit 105 and the message transmitting unit 107 are not necessarily included. When the compensating unit 109 to be described later is provided in the connection inducing apparatus 100, Lt; / RTI > In other words, when the actual connection is induced through the compensation, the connection inducing apparatus 100 transmits the connection inducing information including the compensation content and the reward condition to the user in any manner or means, for example, on / offline advertisement or online bulletin board And may not send individual messages to each user. In this case, the reward system study 109, which will be described later, provides compensation to the user who is confirmed to have completed the reward condition based on the information detected by the visit detection unit 101 and the connection detection unit 103, .

Meanwhile, the connection induction apparatus 100 according to the embodiment of the present invention may include a reward application study unit 109. [ The reward system study unit 109 may provide rewards to the user who accesses the service using the second client as a user corresponding to the first client whose visit to the designated place is detected.

In one embodiment, however, the compensation may be provided only to a user corresponding to the first client in which the visit to the designated place is detected, and to a user who has been the destination of the connection inducing message even among the users connected to the service using the second client have.

At this time, the compensation provided by the reward system study 109 may include at least one of the goods used in the user service or the unit service, or the goods available in the designated place where the first client's visit is confirmed.

And the reward system study 109 may be provided only when the user satisfies the additional reward condition after the user accesses the service using the second client. The reward condition may be, for example, Or may be completed when the connection is maintained for a certain period of time after accessing the service using the second client.

Further, the reward system study 109 may provide compensation according to at least two steps. For example, if a user who has received a connection inducing message through a first client provides compensation primarily when accessing the service through the second client, and then provides additional compensation if the connection state for the service is maintained for a certain period of time, It may maintain the connection state for the service for a longer period of time or provide another additional compensation if the cumulative connection time is longer than a certain period of time.

Accordingly, when the users visit the designated place, the users can obtain information about the online service that can be provided with compensation when the user accesses the designated place. You can complete the reward conditions and receive rewards available at the designated location or online service.

As a result, the user can be compensated, and the service provider providing the offline service at the designated place and the service provider providing the online service can secure the user or generate the profit.

Furthermore, in the embodiment in which the connection using the second client of the different kind is instructed for each designated place through the first client, if the designated place providers induce the connection using the application programs to be distributed as the second client, Installation of

Hereinafter, a connection inducing method using the connection inducing apparatus 100 described above with reference to Figs. 3 to 11 will be described.

FIGS. 3 to 8 are flowcharts for explaining a connection inducing method according to an embodiment of the present invention, and FIGS. 9 to 11 are examples for reference to explain a connection inducing method according to an embodiment of the present invention.

The connection induction method according to the embodiment shown in Figs. 3 to 8 includes the steps of time series processing in the connection inducing apparatus 100 shown in Fig. Therefore, the contents described above with respect to the connection inducing apparatus 100 shown in FIG. 1 can be applied to the connection inducing method according to the embodiment shown in FIGS. 3 to 8 even if omitted from the following description.

First, referring to FIG. 3, the connection inducing apparatus 100 detects a visit of a user to a designated place of a first client (S301). The connection inducing apparatus 100 can detect a visit to a designated place by judging whether the position checked by the first client installed in the first terminal 10 corresponds to the designated place. For example, when the designated place is the PC room, if the first terminal 10 installed in the first client corresponds to the designated PC room, the connection inducing apparatus 100 can confirm that the user has visited the PC room.

Then, the connection inducing apparatus 100 confirms the account of the user corresponding to the first client whose visit to the designated place is confirmed, and detects the service connection of the second client using the account of the user (S303). The connection inducing apparatus 100 can monitor whether a user accesses a game using a second client which is a game client driven in the PC within a predetermined time after the user visits the PC room.

If the service connection using the second client of the corresponding user is detected in step S303, the connection inducing apparatus 100 can provide predetermined compensation for the service connection in the designated place to the user (S305). At this time, the reward may be a usable item in the game, for example, a game cache or a game item, or a use right available in a PC room corresponding to a designated place.

On the other hand, if the service connection using the second client of the user is not detected in step S303, the connection inducing apparatus 100 can send a message to the user through the first client to induce the service connection using the second client. The message sent at this time may be the above-mentioned connection inducing message.

At this time, the step S303 of sending the connection induction message includes a step (S401) of determining the unit service to which the connection inducing apparatus 100 refers to the service utilization history of the user, as shown in FIG. 4, , And sending a connection inducing message including the compensation contents provided in the determined unit service (S403).

In this case, if the service for guiding the connection is a game and the user can play a plurality of different unit games with one integrated account, the connection inducing apparatus 100 refers to the history of the user playing the unit games, The user can first determine which game is to be guided to, and generate and transmit a connection inducing message including the compensation contents provided in the game. The determination of the game to which the connection is to be guided by referring to the service history of the user at this time may mean that a game played by the user in the main unit of the plurality of unit games or a game played most recently by the user .

Of course, at this time, the connection inducing apparatus 100 does not necessarily create the connection inducing message by referring to the service utilization history of the user, but may refer to the designated place visited by the first client according to the embodiment, The connection guidance message can be created by referring to the above description.

5, the connection inducing apparatus 100 first sends a push notification to the first client (S501), and then transmits the push notification to the first client, which is called by the push notification, The connection inducing information including the information on the compensation contents and the compensation conditions can be presented through the client (S503).

That is, the connection induction message may include a push notification (P), for example, as shown in FIG. The push notification may include textual content that is displayed on the display of the first terminal 10 and induces a user's service connection, for example, " a great reward when connected in a PC room! &Quot;.

And the connection inducing message may include the connection inducing information P provided through the first client which is called by the push notification P as shown in Fig. At this time, the connection inducement information P includes '3,000 cache' which is the contents of compensation for the service connection as shown in the figure, 'access to the game in the PC room' which is information on the condition of receiving the compensation, And the like.

Further, as shown in FIG. 11, the connection inducing message includes connection inducement information (I) including information on a plurality of rewards at different value levels and information on a reward condition to be completed in order to receive each reward can do.

On the other hand, referring to FIG. 6, another embodiment of the present invention will be described. In another embodiment of the present invention, the connection guidance apparatus 100 detects a visit of a user to a designated place of a first client (S601). The connection inducing apparatus 100 can detect a visit to a designated place by judging whether the position checked by the first client installed in the first terminal 10 corresponds to the designated place. For example, when the designated place is the PC room, if the first terminal 10 installed in the first client corresponds to the designated PC room, the connection inducing apparatus 100 can confirm that the user has visited the PC room.

Then, the connection inducing apparatus 100 confirms the account of the user corresponding to the first client whose visit to the designated place is confirmed, and detects the service connection of the second client using the account of the user (S602). The connection inducing apparatus 100 can monitor whether a user accesses a game using a second client which is a game client driven in the PC within a predetermined time after the user visits the PC room.

Accordingly, in another embodiment of the present invention, when the service connection using the second client of the user is detected within a predetermined time in step S602, the connection inducing apparatus 100 can send the first message to the user (S603) . In this case, the first message may be the above-described connection maintaining message, and the connection maintaining message may include information on compensation contents that the user can receive by maintaining a connection to the service. At this time, the reward may be a usable item in the game, for example, a game cache or a game item, or a PC room access right.

The connection inducing apparatus 100 may then provide the first compensation to the user who has received the first message (S604). At this time, in step S604, when the user completes the compensation condition, which is the provision condition of the first compensation presented in the first message (S701), the user provides the first compensation (S703) . Here, the compensation condition may be, for example, a condition to be completed when the service connection holding time using the second client of the user at the designated place becomes longer than a preset time.

On the other hand, if the service connection using the second client of the user is not detected in step S602, the connection inducing apparatus 100 can send a second message to the user through the first client to induce the service connection using the second client (S605). The second message sent at this time may be the connection induction message described above.

Subsequently, when the user having received the second message accesses the service using the second client after receiving the second message (S606), the connection inducing apparatus 100 provides the second compensation to the user (S607 ). ≪ / RTI > That is, when the user accesses a service or a unit service which intends to induce a connection in the second message, the second compensation can be provided as a compensation for the service or the unit service. Here, the second compensation is the same as the compensation described in the embodiment of the present invention described with reference to FIGS.

In another embodiment of the present invention, after step S607, the connection inducing apparatus 100 may further send the first message of step S603 to the user connected to the service in step S606, and may provide the first compensation of step S604 . In this case, the first message and the second message are different from each other, and the contents and the compensation conditions of the first compensation and the second compensation may also be different. However, according to the embodiment, the contents and the compensation conditions of the first message and the second message, and the first compensation and the second compensation may be substantially the same. In this case, another embodiment of the present invention may be terminated without performing additional steps after step S607, unlike the case shown in FIG.

On the other hand, referring to FIG. 8, a connection inducing method according to another embodiment of the present invention will be described. The connection inducing apparatus 100 senses a visit of a user to a designated place of a first client (S801). For example, when the designated place is the PC room, the connection inducing apparatus 100 can confirm that the user has visited the PC room when the position of the first terminal 10 on which the first client is installed corresponds to the designated PC room.

Then, the connection inducing apparatus 100 confirms the account of the user corresponding to the first client whose visit to the designated place has been confirmed, and sends the connection inducing message to the user (S803). The connection induction message is a message that provides the user with a synchronization to induce a connection to a specific service using the second client, and may include, for example, the contents of the reward provided when the user accesses the service.

Then, the connection inducing apparatus 100 senses the service connection of the second client using the account of the user to which the connection inducing message is to be sent (S805). The connection inducing apparatus 100 uses the second client which is a game client driven by the PC within a predetermined time after the user's PC room visit is confirmed and the message is sent to the user or before leaving the PC room To monitor whether or not the game is accessed. At this time, the departure of the designated place can be detected using the first client.

If the user accesses the game using the second client within a certain period of time after sending the message in step S805 or before leaving the PC room, the connection inducing apparatus 100 can provide compensation to the user S807).

In another embodiment of the present invention, the connection inducing apparatus 100 immediately sends a connection inducement message regardless of whether or not the user's service is connected, if the user's visit to the designated place is confirmed, and then provides compensation to the user connected to the service . At this time, the object of compensation may be limited to a user visiting the PC room, receiving the connection induction message, and accessing the game using the second client.

As described above, according to the embodiment of the present invention, the user's situation can be grasped based on the current position of the user. In addition, it does not induce the service connection indiscriminately but induces the service connection according to the identified situation, thereby minimizing the inconvenience and discomfort of the user due to excessive and irrelevant marketing.

In addition, the embodiment of the present invention has an advantage in that the user can promptly access the service, thereby prompting the user to return the service to the sleeping user immediately.

In general, a game client or the like that requires a large amount of resources such as MMORPG is difficult to execute or play using a portable terminal or a wearable device. Therefore, unlike other game clients installed in the mobile terminal, There is a problem in that marketing is difficult, but it is advantageous in that the service utilization of the conventional users can be maintained by providing the information about the compensation or the event benefit provided to the user by using the first client installed in the first terminal 10 .

Also, when a user visits a designated place, information on an online service that can be used in the place or can be rewarded is provided, thereby securing a new user.

In the meantime, the embodiment of the present invention, the other embodiment, and the other embodiment described with reference to FIG. 3 to FIG. 8 have been explained by exemplifying that the designated place is the PC room and the second client is the game client. For example, the designated place includes a plurality of different places for providing different services such as a cafe, a movie theater, a PC room, and a second client to guide the connection for each designated place may be set differently. In this case, if the first client confirms the designated place visited by the user, the connection guide apparatus 100 can transmit the point-to-point application for the cafe, An application providing a movie introduction service, a movie advance service application, a game application in a PC room, and the like, and generates a message for providing a synchronization for a service connection using the determined second client, and can send a message to a user. For example, "If you book a movie with the GigaBox app now, you can get a single movie ticket for free!" At this time, if the GigaBox app is not installed in the second terminal 30 of the user, the user can install the app to receive compensation based on the message received through the first client, Can also lead to the effect of installing the second client.

At this time, the second terminal 30 driven by the second client may be the same as or different from the first terminal 10 being a portable terminal or a wearable device driven by the first client, as described above.

The term " part " used in the present embodiment means a hardware component such as software or a field programmable gate array (FPGA) or an ASIC, and 'part' performs certain roles. However, 'part' is not meant to be limited to software or hardware. &Quot; to " may be configured to reside on an addressable storage medium and may be configured to play one or more processors. Thus, by way of example, 'parts' may refer to components such as software components, object-oriented software components, class components and task components, and processes, functions, , Subroutines, segments of program patent code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables.

The functions provided within the components and components may be combined with a smaller number of components and components or separated from additional components and components.

In addition, the components and components may be implemented to play back one or more CPUs in a device or a secure multimedia card

The connection inducing method according to the embodiment described with reference to Figs. 3 to 8 may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module, being executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

Furthermore, the connection inducing method according to an embodiment of the present invention may be implemented as a computer program (or a computer program product) including instructions executable by a computer. A computer program includes programmable machine instructions that are processed by a processor and can be implemented in a high-level programming language, an object-oriented programming language, an assembly language, or a machine language . The computer program may also be recorded on a computer readable recording medium of a type (e.g., memory, hard disk, magnetic / optical medium or solid-state drive).

Thus, a connection inducing method according to an embodiment of the present invention can be implemented by a computer program as described above being executed by a computing device. The computing device may include a processor, a memory, a storage device, a high-speed interface connected to the memory and a high-speed expansion port, and a low-speed interface connected to the low-speed bus and the storage device. Each of these components is connected to each other using a variety of buses and can be mounted on a common motherboard or mounted in any other suitable manner.

Where the processor may process instructions within the computing device, such as to display graphical information to provide a graphical user interface (GUI) on an external input, output device, such as a display connected to a high speed interface And commands stored in memory or storage devices. As another example, multiple processors and / or multiple busses may be used with multiple memory and memory types as appropriate. The processor may also be implemented as a chipset comprised of chips comprising multiple independent analog and / or digital processors.

The memory also stores information within the computing device. In one example, the memory may comprise volatile memory units or a collection thereof. In another example, the memory may be comprised of non-volatile memory units or a collection thereof. The memory may also be another type of computer readable medium such as, for example, a magnetic or optical disk.

And the storage device can provide a large amount of storage space to the computing device. The storage device may be a computer readable medium or a configuration including such a medium and may include, for example, devices in a SAN (Storage Area Network) or other configurations, and may be a floppy disk device, a hard disk device, Or a tape device, flash memory, or other similar semiconductor memory device or device array.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: connection induction device
101:
103: Connection Detection Unit
105:
107:
109: Compensation Study

Claims (21)

A method for a connection inducing device to induce a user's connection to a service,
Detecting a visit of a user to a designated place of a first client; And
And sending a connection inducing message for inducing a service connection using the second client to the user through the first client if the service connection using the second client of the user is not detected. The method according to claim 1,
The connection inducing method includes:
Further comprising providing compensation to the user if the user accesses the service via the second client after dispatching the connection inducing message. 3. The method of claim 2,
Wherein the step of sending the connection inducing message comprises:
Sending a push notification to the first client of the user; And
And presenting to the user connection inducing information including content of the reward to be provided to the user in the step of providing the reward when the user executes the first client in response to the push notification Gt; The method of claim 3,
The connection inducement information provided to the user in the step of sending the connection inducing message,
And further comprising information on a reward condition to be provided to the user and a reward condition to be completed by the user in order to receive the reward,
Wherein providing the compensation comprises:
And providing compensation to the user when the user accesses the service using the second client and completes the compensation condition. 3. The method of claim 2,
Wherein the service includes a plurality of unit services,
Wherein the step of sending the connection inducing message comprises:
Determining a unit service to which the user is to be connected by referring to the service usage history of the user; And
And sending a connection inducing message to the user, the connection inducing message including contents of compensation provided in the determined unit service. 3. The method of claim 2,
Wherein the step of sending a message to the user comprises:
Monitoring whether or not the user accesses a service using the second client within a predetermined time after a visit to the designated place by the user is detected; And
If the user does not access the service using the second client within the predetermined time, sends the connection inducing message, and if the user accesses the service using the second client within the predetermined time, And sending a connection maintaining message for maintaining the connection. The method according to claim 6,
The connection inducing method includes:
Further comprising providing compensation to the user after sending the connection maintaining message to the user. 8. The method of claim 7,
The connection maintaining message includes:
And connection maintaining information including information on a reward to be provided by the user maintaining a connection to the service and information on a reward condition to be maintained by maintaining a connection to the service in order for the user to receive reward,
Wherein after providing the connection hold message to the user, providing compensation to the user comprises:
And providing the compensation to the user when the user completes the compensation condition by maintaining a connection to the service using the second client. A method for a connection inducing device to induce a user's connection to a service,
Detecting a visit of a user to a designated place of a first client;
Sending a connection inducing message to the user to induce a service connection using a second client; And
And providing compensation to the user if a service connection using the second client of the user is detected. 10. The method of claim 9,
Wherein the step of sending the connection inducing message comprises:
Sending a push notification to the first client of the user; And
When the user executes the first client in response to the push notification, the content of the compensation to be provided to the user in the step of providing the compensation and the compensation condition to be completed by accessing the service to receive the compensation And presenting the connection inducing information to the user. 11. The method of claim 10,
The compensation condition may include:
Wherein the second client includes a condition for a time when the user maintains a connection to the service using the second client. 11. The method of claim 10,
The connection inducement information includes:
The contents of the two or more compensations at different levels, and information on the compensation condition corresponding to each content of the compensation. 11. The method of claim 10,
The contents of the above-
The content comprising at least one of the goods available in the service connected using the second client or the content available in the designated location. A visit detection unit detecting a visit to a designated place of the first client;
A connection detecting unit for detecting a service connection using a second client of the user corresponding to the first client in which the visit to the designated place is detected;
And a compensation agent for providing a compensation to a user connected to the service using the second client as a user corresponding to the first client in which the visit to the designated place is detected. 15. The method of claim 14,
The connection induction device includes:
A message transmission unit for sending a connection inducing message for inducing a service connection using a second client of a user corresponding to a first client in which a visit to the designated place is detected, Further comprising: 16. The method of claim 15,
Wherein the message transmission unit comprises:
A push notifying unit for sending a push notification to the first client in which a visit to the designated place is sensed, and when the first client is executed in response to the push notification, the content of the compensation to be provided to the user, And presents connection guidance information to the user, the connection inducing information including information on a reward condition to be completed by connecting to the service. 16. The method of claim 15,
The connection induction device includes:
Further comprising a message generating unit generating the connection inducing message with reference to a service utilization history of a user to which the connection inducing message is to be sent. 18. The method of claim 17,
Wherein the service includes a plurality of unit services,
Wherein the message generator comprises:
Determines a unit service to which a connection is to be derived by referring to a service utilization history of a user to which the connection inducement message is to be sent, and generates a connection inducing message including contents of compensation provided in the determined unit service. 16. The method of claim 15,
Wherein the message transmission unit comprises:
And if the service connection using the second client of the user corresponding to the first client is not detected within a predetermined time after the first client's visit to the designated place is detected, Device. A computer-readable recording medium having recorded thereon a program for carrying out the method according to claim 1 or 9. A computer program stored in a recording medium for performing the method according to any one of claims 1 to 9, which is performed by a connection inducing apparatus.

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