KR20180021666A - Server and computer program stored in computer-readable medium for providing contents - Google Patents

Abstract

Provided is a computer program stored on a computer-readable medium and comprising a plurality of instructions executed by one or more processors according to one embodiment of the present invention. The program may include an instruction for determining a content list corresponding to a search request input in response to the search request input from a user terminal; an instruction for transmitting the determined content list to the user terminal; an instruction for receiving a content selection input from the determined content list from the user terminal; an instruction for determining the selected content in response to the received content selection input, and determining an advertisement content associated with the selected content and a game content to be played on the user terminal; and an instruction for allowing the advertisement content and the game content to be outputted from the user terminal before the selected content is outputted from the terminal. It is possible to eliminate user inconvenience.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a server for providing content and a computer program stored in the computer readable recording medium,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a content providing field, and more particularly, to a server for providing contents and a computer program stored in a computer-readable recording medium.

In order to use most of the content distributed over the network, the users have to pay a predetermined fee or watch the advertisement instead. The most convenient and common way to use content without paying is to use the advertising content prior to making use of the content selected by the user.

Korean Patent Registration No. 10-1159788 discloses an Internet advertisement method and an advertisement system using a web page.

According to a conventional method, a user generally watches an advertisement for about 5 to 15 seconds, for example, in order to use the content desired by the user. There is a possibility that not only an unexpected time consuming occurs but also a negative reaction to the advertisement because the user must view the advertisement that he / she did not desire unilaterally.

In other words, not only are inconveniences caused by watching an advertisement from the viewpoint of a user who wants to watch the selected contents, but also there is a possibility that an advertisement effect below expectation occurs.

Therefore, there is a need in the art to provide contents that can solve the inconvenience of the user while improving the advertisement effect.

The present invention has been made in view of the background art described above, and it is an object of the present invention to provide an advertisement providing method for solving the inconvenience of a user.

SUMMARY OF THE INVENTION The present invention has been made in view of the background art described above, and it is an object of the present invention to provide an advertisement providing method capable of enhancing an advertisement effect.

A computer program stored on a computer-readable medium, comprising a plurality of instructions executed by one or more processors in accordance with an embodiment of the present invention. The computer program comprising the steps of: determining, in response to a search request input from a user terminal, a content list corresponding to the search request input; Transmitting the determined content list to the user terminal; Receiving a content selection input from the determined content list from the user terminal; Determining, in response to the received content selection input, determining the selected content and determining the advertisement content associated with the selected content and the game content to be played on the user terminal; And an instruction to allow the advertisement content and the game content to be output from the user terminal before the selected content is output from the terminal.

Alternatively, the instructions that allow the user terminal to output may include: allowing the user terminal to simultaneously output the advertisement content and the game content.

Alternatively, an instruction to check elapsed time after the game content is started in the user terminal; Generating an end user interface for ending the output of the advertisement content and the play of the game content when the elapsed time reaches a predetermined first threshold time; And a command for allowing the user terminal to output the selected content when receiving an output for outputting the advertisement content and an output for terminating the output of the game content from the user terminal.

Alternatively, an instruction to check a play result on the game content in the user terminal; Allowing the advertisement content output from the user terminal to change to the first advertisement content if the play result corresponds to a user victory; And a command to allow the advertisement content output from the user terminal to change to a second advertisement content different from the first advertisement content if the play result corresponds to a user defeat.

Alternatively, an instruction to check a play result on the game content in the user terminal; And generating the end user interface before the elapsed time reaches the first threshold time if the play result corresponds to a user victory.

Alternatively, an instruction to check a play result on the game content in the user terminal; And allowing the selected content to be automatically output from the user terminal before the elapsed time reaches the first threshold time if the play result corresponds to a user victory.

Alternatively, an instruction to check a play result on the game content in the user terminal; And if the play result corresponds to a user defeat, checking whether the elapsed time has reached the first threshold time; Generating an additional user interface for confirming whether to play additional game content on the user terminal when the elapsed time is before the first threshold time is reached; And generating the end user interface when the elapsed time reaches a first threshold time.

Alternatively, the play time for the game content may be shorter than the first threshold time.

Alternatively, the game content may be determined based on the advertisement content and the user information.

Alternatively, the game content may be configured such that a win / loss is determined when receiving one selection input from the user terminal.

Alternatively, the content may include at least one of image information, image information, text information, audio information, and a file formatted in any format, and the game may be a client-based client game, a web browser- Games, and mobile based mobile games.

Alternatively, the instructions allowing the user terminal to output include: storing at least one of the play result and the play completion in the user's identification information; Generating compensation information based at least in part on at least one of the play result and the completion of the play to a predetermined logic; And an instruction to allow the content to be output from the user terminal based additionally on the compensation information.

Alternatively, if the user selection input for simultaneously outputting the content from a plurality of users is detected at the same time, an instruction to match a plurality of users; And a command to decide to execute the game between the matched plural users.

A server according to another embodiment of the present invention is disclosed. Wherein the server comprises: a content list determining unit for determining a content list corresponding to the search request input in response to a search request input from a user terminal; A transmitting unit for transmitting the determined content list and the determined content list to the user terminal; A receiving unit for receiving a content selection input from the determined content list from the user terminal; A content determining unit for determining the selected content in response to the received content selection input and determining the advertisement content associated with the selected content and the game content to be played on the user terminal; And a content output permission unit for allowing the advertisement content and the game content to be output from the user terminal before the selected content is output from the terminal.

According to an embodiment of the present invention as described above, it is possible to provide an advertisement providing method for solving the inconvenience of a user.

According to an embodiment of the present invention as described above, it is possible to provide an advertisement providing method capable of enhancing an advertisement effect.

Various aspects are now described with reference to the drawings, wherein like reference numerals are used to refer to like elements throughout. In the following examples, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of one or more aspects. However, it will be apparent that such aspect (s) may be practiced without these specific details. In other instances, well-known structures and devices are shown in block diagram form in order to facilitate describing one or more aspects.
1 is a diagram illustrating a system in which various aspects of the present invention may be implemented.
Figure 2 illustrates components of a server in accordance with an embodiment of the present invention.
3 is a flow chart of a method for providing content to a user in accordance with an embodiment of the present invention.
4 is a flow chart of a method for providing content to a user in accordance with another embodiment of the present invention.
5 illustrates a first user interface that may be displayed on a user device in accordance with an embodiment of the present invention for providing content to a user.
6 illustrates a second user interface that may be displayed at a user device in accordance with an embodiment of the present invention for providing content to a user.
FIG. 7 illustrates a third user interface that may be displayed at a user device in accordance with an embodiment of the present invention for providing content to a user.
Figure 8 illustrates a fourth user interface that may be displayed at a user device in accordance with one embodiment of the present invention for providing content to a user.
FIG. 9 illustrates a fifth user interface that may be displayed at a user device in accordance with an embodiment of the present invention for providing content to a user.

Various embodiments and / or aspects are now described with reference to the drawings. In the following description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of one or more aspects. However, it will also be appreciated by those of ordinary skill in the art that such aspect (s) may be practiced without these specific details. The following description and the annexed drawings set forth in detail certain illustrative aspects of one or more aspects. It is to be understood, however, that such aspects are illustrative and that some of the various ways of practicing various aspects of the principles of various aspects may be utilized, and that the description set forth is intended to include all such aspects and their equivalents.

As used herein, the terms "an embodiment," "an embodiment," " an embodiment, "" an embodiment ", etc. are intended to indicate that any aspect or design described is better or worse than other aspects or designs. .

In addition, the term "or" is intended to mean " exclusive or " That is, it is intended to mean one of the natural inclusive substitutions "X uses A or B ", unless otherwise specified or unclear in context. That is, X uses A; X uses B; Or when X uses both A and B, "X uses A or B" can be applied to either of these cases. It should also be understood that the term "and / or" as used herein refers to and includes all possible combinations of one or more of the listed related items.

It is also to be understood that the term " comprises "and / or" comprising " means that the feature and / or component is present, but does not exclude the presence or addition of one or more other features, components and / It should be understood that it does not. Also, unless the context clearly dictates otherwise or to the contrary, the singular forms in this specification and claims should generally be construed to mean "one or more. &Quot;

The terms "user device" and "user terminal ", as used herein, are often used interchangeably.

1 is a diagram illustrating a system in which various aspects of the present invention may be implemented.

Referring to FIG. 1, a system according to an embodiment of the present invention may include a server 100 and a user device 200. As shown, the server 100 can be connected to the user devices 200, ..., 200n via the network 300, and these user devices can communicate with the user devices 200, ..., 200n via the network 300, respectively. ... 200n.

The term "content" as used herein may include at least one of image information, image information, text information, audio information, and a file formatted in any format. For example, a "sports highlight image" displayed on a web site may correspond to "content ". Alternatively, a "file compressed with a zip file" to be linked to a link may correspond to "contents ". The above description is merely exemplary of the present invention, It does not.

Hereinafter, an embodiment of the present invention will be described in which the content is "image information ", but it will be apparent to those skilled in the art that the scope of the present invention is not limited thereto.

Further, the term "advertisement content associated with selected content" as used herein means an advertisement that a user must watch for a certain period of time in order to use (i.e., reproduce and download) the selected content. Referring to the user interface 11 of FIG. 5, after viewing the advertisement image within 5 seconds to 15 seconds in general, the image information displayed on the website can be reproduced. Therefore, according to the conventional system, the user has to spend additional time to view the image information to be viewed, and thus the user's fatigue is considerable. In addition, the user may take additional time to utilize the selected image information, thereby displaying a willingness to acquire the image information to be viewed in another manner instead of viewing another advertisement.

The term "game contents to be played on the user terminal" used herein is presented to reduce the fatigue of viewers who watch the advertisement contents, May be configured to determine victory or defeat. Such game contents can be determined based on the advertisement contents and user information, as described later. It also includes at least one of a client based client game, a web browser based web game and a mobile based mobile game.

The term server 100 as used herein allows for the determination or management of content that may be output at the user device 200 in accordance with an embodiment of the present invention. In more detail, in accordance with an embodiment of the present invention, the server 100 may be coupled to one or more user devices 200 to allow the user device 200 to provide content. In more detail, in response to a search request input from the user device 100 in connection with one or more user devices 200, the server 100 receives a search request input and a content selection input from a content list Thereby allowing the user device 200 to provide advertisement content and game content associated with the selected content. Such a server 100 will be described later with reference to FIG.

As used herein, the terms "user device 200" and "user terminal" are often used interchangeably. Such a user device 200 may be any device capable of using a wired / wireless connection mechanism, such as a mobile phone, a laptop, a tablet PC, a wired fax, a PC with a wired modem, Etc., but the scope of rights of the present invention is not limited thereto.

The server 100 and the user device 200 may be connected to the network 300 to transmit and receive various information. Also, the user devices 200, 200n connected to the server 100 may be connected to the network 300 to transmit and receive various information. Information that can be transmitted and received between the server 100 and the user device 200 will be described later.

Additionally, such information may be stored in a database or computer readable storage medium of at least one of server 100 and user device 200. In accordance with an aspect of the present invention, a computer-readable storage medium may be included in at least one of the server 100 and the user device 200. Such storage media may include any type of storage medium in which programs and data are stored so that they can be read by a computer system. According to one aspect of the present invention, such medium may be a ROM (Read Only Memory), a RAM (Random Access Memory), a CD (Compact Disk) -ROM, a DVD Storage devices, and the like, and may also be implemented in the form of a carrier wave (e.g., transmission over the Internet). Additionally, such media may be distributed over a system coupled to the network 300 and may store computer readable codes and / or instructions in a distributed fashion.

According to an embodiment of the present invention, the network 300 may be a Public Switched Telephone Network (PSTN), a Digital Subscriber Line (xDSL), a Rate Adaptive DSL (RADSL), a Multi Rate DSL (MDSL) A high speed DSL, a universal asymmetric DSL, a high bit rate DSL, and a local area network (LAN).

In addition, the network 300 may be a CDMA (Code Division Multiple Access), a TDMA (Time Division Multiple Access), an FDMA (Frequency Division Multi Access), an OFDMA (Orthogonal Frequency Division Multiple Access) FDMA) and other systems.

The network 300 according to an aspect of the present invention may be configured without regard to its communication mode such as wired and wireless communication and may be connected to various communication networks such as a personal area network (PAN), a wide area network (WAN) . In addition, the network may be a known World Wide Web (WWW) or may use a wireless transmission technology used for short-distance communication such as infrared (IrDA) or Bluetooth.

The components included in the system shown in Fig. 1 are exemplary, and only a part of the components constitute the system, or additional component (s) other than the components may be included in the system.

For example, there may be other servers not shown in the system.

Although the server 100 and the user device 200 are mainly described in the present specification, the server 100 and / or the user device 200 are a part of the present invention. Or performing all of the operations described herein may also fall within the scope of the present invention. That is, those skilled in the art will appreciate that the server 100 and / or the user device 200 may perform some or all of the operations in the scope of the present invention.

Hereinafter, a method for allowing a server 100 to associate with one or more user apparatuses 200 and allow contents to be provided by the user apparatuses 200 will be described in accordance with an embodiment of the present invention.

2 is a flow chart of a method for providing content to a user in accordance with an embodiment of the present invention.

The steps (s) of some of the steps shown in Fig. 2 may be omitted in accordance with one embodiment of the present invention. Further, the steps shown in FIG. 2 are exemplary and additional steps may also be included within the scope of the present invention.

The steps shown in FIG. 2 may be performed by the server 100. FIG. In more detail, the methods presented below may be performed, for example, by the respective modules of the user device 100. As another example, the following steps may be performed by a computer-readable medium for providing a song service. Further, the method shown in FIG. 2 may be performed by the hardware of the server 100 (see FIG. 1) or the OS itself according to another embodiment of the present invention.

The foregoing steps are exemplary descriptions only in accordance with one embodiment of the present invention and may include additional steps or may be performed with fewer steps. In addition, each of the steps shown in FIG. 2 may be omitted or added as needed.

According to a conventional method, in order to use contents, users can input selection input (s) from a user to at least one content list including content in any platform (e.g., a web site, YouTube or the like) Lt; / RTI > Hereinafter, the present invention will be described on the assumption that the user is watching a moving picture, but the present invention is not limited thereto.

In order to use most of the content distributed over the network, the users have to pay a predetermined fee or watch the advertisement instead. The most convenient and common way to use content without paying is to use the advertising content prior to making use of the content selected by the user.

In general, a user watches an advertisement of, for example, 5 to 15 seconds in order to use the content desired by the user. In addition, if an advertisement is viewed for a predetermined time, an icon "SKIP" for receiving a selection input from the user so that the user can watch the content without viewing the advertisement any more even if the advertisement is not completely reproduced Is displayed on the screen. When the user clicks the SKIP icon, the content that the user has initially selected to view is played. On the other hand, if the user does not click the SKIP icon, the content that the user initially selected to view is played only after the reproduction of the advertisement is completed.

In such a case, even if the user does not want to view the advertisement image until the end, the icon for skipping the advertisement is located outside the user's visible area, There is also a case where an image must be viewed. There is even a case where a selection input for skipping an advertisement is received and a banner including a link for guiding browsing of another advertisement to a nearby location exist.

According to the conventional content providing method as described above, unexpected advertisements must be watched unilaterally from the viewpoint of the user, resulting in unpredictable temporal consumption and a negative response to the advertisement.

In other words, not only are inconveniences caused by watching an advertisement from the viewpoint of a user who wants to watch the selected contents, but also there is a possibility that an advertisement effect below expectation occurs. For example, the user's interest is content that is played after the advertisement, so it does not substantially focus on the advertisement. For example, the user often does not concentrate on the advertisement, such as performing other tasks or mute, until the playback of the content selected by the user starts. Therefore, there may also be effects below expectations in the aspect of "delivery of advertisement message" as the main purpose of the advertisement. On the other hand, there is a disadvantage that the advertisement production cost is also high because these advertisements are an extension of the production of TV commercials.

According to an embodiment of the present invention, a method for providing content that can improve the advertisement effect while eliminating the inconvenience of the user is proposed.

Hereinafter, the present invention for overcoming the problems of the conventional advertisement system will be described with reference to FIG. 2 to FIG.

According to an embodiment of the present invention, in response to a search request input from the user terminal, a content list corresponding to the search request input may be determined (S110). In addition, the determined content list may be transmitted to the user terminal according to an embodiment of the present invention (S120).

For example, when a search request input corresponding to "Korean MLB player" is received from the user terminal, in response to the search request input, a content list corresponding to "Korean MLB player" Such a content list can be transmitted to the user terminal.

According to an embodiment of the present invention, a content selection input in the determined content list may be received from the user terminal (S130). Also, according to an embodiment of the present invention, the selected content may be determined in response to the received content selection input (S140)

For example, the user may receive a selection input for the content to be viewed, for example, from the content list displayed on the user terminal. In response to the received content selection input, the server 100 can determine the content that the user wants to view. In more detail, a content list including images including keywords such as 'Kim Hyun Soo', 'Kang Jeong Ho', 'Oh Seung Hwan', 'Park Byung Ho', 'Ryu Hyun Jin' The user can select and input at least one content to view a moving picture related to the content.

According to an embodiment of the present invention, the advertisement content associated with the selected content and the game content to be played on the user terminal may be determined (S150).

According to an embodiment of the present invention, before the selected content is output from the terminal, the advertisement content and the game content may be allowed to be output from the user terminal (S160). In this regard, the user interface 15 of FIG. 5 and the user interface 13 of FIG. 6 are referred to.

Here, the advertisement content associated with the selected content may be determined based on the type of the selected content. For example, when the type of the selected content is sports, the advertisement content associated with the selected content may be determined by 'sports broadcast promotion', 'sportswear promotion', or 'sports game promotion'. As another example, when the type of the selected contents is female fashion, the advertisement contents associated with the selected contents can be determined by 'new drama broadcasting promotion', 'clothes sale news', and the like.

Alternatively, the game content to be played on the user terminal may be determined based on the type of the selected content. If the type of the selected content is, for example, 'baseball', the OX problem with respect to the baseball game may be determined as the game content to be played on the user terminal. As another example, when the type of the selected content is 'child learning video', for example, 'scissors rock' may be determined as game content to be played on the user terminal. Or "game of odd or even", "gamble game" (a game in which win or loss is determined by the state of the game by selecting a point at which to throw the game), "" fortune box (among the plurality of boxes " (a game in which winning or losing is determined according to the number of dice displayed by selecting the point of throwing a die), "a card game (a card obtained by selecting an arbitrary card from a plurality of cards, A game in which a win or loss is determined according to a high or low number of a game ") can be provided. The above-mentioned games are merely exemplary descriptions of the present invention, and the scope of rights of the present invention is not limited thereto. Referring to FIGS. 6 to 7, which will be described later, a game "scissors rock" can be determined as the game content, as shown in the user interface 13 and the user interface 15. [

The foregoing description is only illustrative in accordance with one embodiment of the present invention, and various examples not described above may be included within the scope of the present invention.

Referring to Figure 3, a method for providing content to a user will be described in accordance with a further embodiment of the present invention.

3 is a flow chart of a method for providing content to a user in accordance with another embodiment of the present invention.

The steps (s) of some of the steps shown in Fig. 3 may be omitted in accordance with an embodiment of the present invention. Further, the steps shown in FIG. 3 are exemplary and additional steps may also be included within the scope of the present invention.

The steps shown in Fig. 3 may be performed by the server 100. Fig. In more detail, the methods described below may be performed, for example, by respective modules of the user device 200. As another example, the following steps may be performed by a computer-readable medium for providing a song service. In addition, the method shown in FIG. 3 may be performed by the hardware of the server 100 (see FIG. 1) or the OS itself according to another embodiment of the present invention.

The steps presented below may be performed with the steps shown in Fig.

According to a further embodiment of the present invention, it is possible to check the elapsed time after the game content is started at the user terminal (S210). Generally, it is desirable that the play time for the game content is determined to be shorter than the first threshold time. Here, the first threshold time means a predetermined time period required for the reproduction of the advertisement content until the completion of the advertisement content, preferably a time until the user selection input for completing the advertisement content is received .

When the elapsed time reaches a predetermined first threshold time, an end user interface for terminating the output of the advertisement content and the play of the game content may be generated (S220). For example, "Skip the ad and watch the video?" And / or "Do you want to end game play and watch a movie?" May be output to the user device 200.

In addition, when the input for terminating the output of the advertisement content and the output of the game content is received from the user terminal, the selected content may be allowed to be output at the user terminal (230).

Additionally, a play result for the game content at the user terminal may be checked (240). Depending on the result of this play, compensation information may be provided to the user. Will be described later.

5 illustrates a first user interface that may be displayed on a user device in accordance with an embodiment of the present invention for providing content to a user.

6 illustrates a second user interface that may be displayed at a user device in accordance with an embodiment of the present invention for providing content to a user.

FIG. 7 illustrates a third user interface that may be displayed at a user device in accordance with an embodiment of the present invention for providing content to a user.

Figure 8 illustrates a fourth user interface that may be displayed at a user device in accordance with one embodiment of the present invention for providing content to a user.

FIG. 9 illustrates a fifth user interface that may be displayed at a user device in accordance with an embodiment of the present invention for providing content to a user.

In the present specification, the flow chart of FIG. 3 will be described with reference to the user interfaces of FIGS. 5 to 9. FIG.

According to an embodiment of the present invention, when the play result corresponds to a user victory, the advertisement content output from the user terminal may be allowed to change into the first advertisement content (S250). Referring again to Fig. 7, if the user wins the game "scissors rock", the user interface 19 of Fig. 9 may be displayed. That is, since the user has won the game, the user can receive the selected content without having to reproduce the additional advertisement content any more.

Also, if the play result corresponds to a user defeat, the advertisement content output from the user terminal may be allowed to change to a second advertisement content different from the first advertisement content (S251). Referring again to FIG. 7, if the user is defeated in the "scissors rock" game, the user interface 17 of FIG. 8 may be displayed. That is, since the user has been defeated in the game, it is necessary to further reproduce additional advertisement contents.

According to a further embodiment of the present invention, if the play result corresponds to a user victory, the end user interface may be generated before the elapsed time reaches the first threshold time (S260). Generally, the first threshold time refers to a predetermined time required for reproduction until the completion of the advertisement content, and preferably, a time until the user selection input for completing the advertisement content is received it means. According to one embodiment of the present invention, an end user interface (i.e., user interface 19 of FIG. 9) may be output regardless of whether a first threshold time has been reached or not.

According to a further embodiment of the present invention, when the play result corresponds to a user victory, the selected content may be automatically allowed to be output from the user terminal before the elapsed time reaches the first threshold time (S270). That is, the selected content may be output without providing any additional interface.

According to a further embodiment of the present invention, if the play result corresponds to a user defeat, it may be checked whether the elapsed time has reached the first threshold time (S280). If the elapsed time has not reached the first threshold time, an additional user interface for confirming whether to play additional game contents in the user terminal may be generated (S281). That is, the user who has been defeated after the execution of the "scissors rock" game can play the game contents again during the reproduction time of the remaining advertisement contents. If the elapsed time has reached the first threshold time, the end user interface may be created (S283). As a result, the time required until the user receives the selected content can be more interesting, and the advertising effect can be remarkably improved.

According to a further embodiment of the present invention, referring again to FIG. 2, at least one of the play result and the completion of the play may be stored in the identification information of the user. The compensation information may be generated based at least in part on the predetermined logic, at least one of the play result and the completion of the play. The content may be allowed to be output from the user terminal based additionally on such compensation information. This will be described later with reference to FIG. 4 and will be briefly described here. For example, according to the operations as described above, depending on the play result of the first user and the history of player completion, the first user can watch only the advertisement content or watch at least a time shorter than the first threshold time It is possible.

The foregoing steps are exemplary descriptions only in accordance with one embodiment of the present invention and may include additional steps or may be performed with fewer steps. In addition, each of the steps shown in FIG. 3 may be omitted or added as needed.

The foregoing description is only illustrative in accordance with one embodiment of the present invention, and various examples not described above may be included within the scope of the present invention.

Figure 4 illustrates components of a server in accordance with an embodiment of the present invention.

The server 100 according to an embodiment of the present invention may include a receiving unit 110, a transmitting unit 120, a controller 130, a network unit 140, and a memory unit 150.

Thus, the components of the server 100 shown in FIG. 4 are not essential, and the server 100 having components having more or fewer components may be implemented. These components can be organically connected to each other to assist or control the functions of each component.

The server 100 according to an embodiment of the present invention as described above may be connected to one or more user devices 200 to allow the user device 200 to provide the content. In more detail, in response to a search request input from the user device 100 in connection with one or more user devices 200, the server 100 receives a search request input and a content selection input from a content list Thereby allowing the user device 200 to provide advertisement content and game content associated with the selected content.

Hereinafter, the components will be described in order.

The receiving unit 110 may receive a search request input from the user terminal. Also, the receiving unit 110 may receive a content selection input from the determined content list from the user terminal. For example, the receiving unit 110 may perform steps S110 and S130 described above with reference to FIGS.

Further, the transmission unit 120 may transmit the determined content list and the determined content list to the user device 200. [ In addition, the user device 200 may transmit the advertisement contents and the game contents to the user device 200 so that the selected contents can be output before being output. For example, the transmitting unit 120 may perform step S120 described above with reference to FIGS. Furthermore, various information generated by the content list determining unit 131, the content determining unit 133, and the content output allowing unit 135 to be described later can be transmitted to the user device 200 or another server.

In response to the search request input, the content list determining unit 131 may determine a content list corresponding to the search request input.

In response to the received content selection input, the content determination unit 133 may determine the selected content, and determine the advertisement content associated with the selected content and the game content to be played on the user terminal.

In addition, the content output permission unit 135 permits the advertisement contents and the game contents to be output from the user terminal before the selected contents are output from the terminal. The content output permission unit 135 may allow the user terminal to simultaneously output the advertisement content and the game content.

The content list determination unit 131, the content determination unit 133, and the content output permission unit 135 may be collectively referred to as the control unit 130 as described above. The control unit 130 may perform the above-described operations integrally. Or may further include components that are subdivided or linked organically as shown, thereby allowing each component to perform the operations described above.

According to an embodiment of the present invention, the control unit 130 may check the elapsed time since the game content is started in the user terminal. When the elapsed time reaches a predetermined first threshold time, an end user interface (for example, the user interface 17 of FIG. 8) for terminating the output of the advertisement content and the play of the game content is generated . In addition, when receiving an input for ending the output of the advertisement content and the output of the game content from the user terminal, the controller 130 may allow the selected content to be output from the user terminal.

According to an embodiment of the present invention, the controller 130 may check the play result of the game content in the user terminal. If the play result corresponds to a user win, the control unit 130 allows the advertisement content output from the user terminal to change to the first advertisement content (for example, in the user interface 15 of FIG. 7) 8 user interface 17).

When the play result corresponds to a user defeat, the control unit 130 allows the advertisement content output from the user terminal to change to second advertisement content different from the first advertisement content (e.g., From user interface 15 to user interface 19 of Fig. 9).

7 to 9, the advertisement contents (the user interface 15 in FIG. 7) output from the user terminal based on whether or not the play results of the game contents in the user terminal are won or lost, (The user interface 17 in Fig. 8) or the second advertisement content (the user interface 19 in Fig. 9) which is different from the first advertisement content.

According to a further embodiment of the present invention, if the play result corresponds to a user victory, the controller 130 may generate the end user interface before the elapsed time reaches the first threshold time.

According to a further embodiment of the present invention, when the play result corresponds to a user victory, the controller 130 automatically causes the selected content to be output from the user terminal before the elapsed time reaches the first threshold time It may be acceptable.

According to a further embodiment of the present invention, the controller 130 may check whether the elapsed time has reached the first threshold time if the play result corresponds to a user defeat. When the elapsed time has not reached the first threshold time, an additional user interface for confirming whether or not to play additional game content in the user terminal may be generated. Alternatively, if the elapsed time has reached the first threshold time, the controller 130 may generate the end user interface.

In addition, it is preferable that the play time for the game content is determined to be shorter than the first threshold time.

The controller 130 according to an embodiment of the present invention stores at least one of the play result and the play completion in the identification information of the user. Further, the control unit 130 may generate the compensation information based at least in part on the predetermined logic, at least one of the play result and the completion of the play. The content may be allowed to be output from the user terminal based additionally on such compensation information.

In another embodiment, when the control unit 130 simultaneously detects a user selection input for outputting the content from a plurality of users, the control unit 130 determines whether to match the plurality of users and execute the game between a plurality of matched users .

The network unit 140 according to an embodiment of the present invention may include one or more modules that enable wireless communication between the server 100 and the user device 200 or between the networks. Alternatively, the network unit 140 as described above may include one or more modules that enable information transmission between the server 100 and the user apparatus 200 to be enabled.

The network unit 140 may include a wired / wireless Internet module for network connection. WLAN (Wi-Fi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access) and the like can be used as wireless Internet technologies. Wired Internet technologies include XDSL (Digital Subscriber Line), FTTH (Fiber to the home), and PLC (Power Line Communication).

In addition, the network unit 140 may transmit data to and receive data from an electronic device including a local communication unit and located relatively close to the user device 200. Bluetooth, Radio Frequency Identification (RFID), infrared data association (IrDA), Ultra Wideband (UWB), ZigBee, and the like can be used as a short range communication technology.

The network unit 140 may sense the connection state of the network and the transmission / reception speed of the network.

The network unit 140 may transmit various information according to an embodiment of the present invention to the user device 200 and / or receive from the user device 200 all or a portion of such information may be output to the user device 200 Or may be output through a portion. This will be described later with reference to FIG. 5 through FIG.

The various pieces of information transmitted and received through the network unit 140 may be stored in the memory unit 150 of the server 100 or may be stored in other electronic devices (e.g., user devices 200).

The memory unit 150 according to an embodiment of the present invention may store a program for the operation of the controller 130 and temporarily or permanently store input / output data.

The memory unit 150 may store various information for operating the server 100. In addition, the memory unit 150 may store user identification information for storing at least one of a result of a user's play and a completion of a play. Predetermined logic may be stored so as to be able to generate reward information for the user based on at least one of the play result and the completion of the play. For example, there is a first user who participates in 10 confrontations and has won over 70% of them. It is also assumed that there is a second user who has not won at all but participated in 200 confrontations. In this case, based on the predetermined logic, the first user is allowed to give one ad skip permission, and the second user is allowed to terminate the output of the advertisement content two seconds earlier than the first threshold time Can be given.

The various information as described above may be stored in the memory unit 150, or alternatively, or alternatively, may be provided by transmitting and receiving from an external server (not shown) whenever necessary.

The memory unit 150 according to an embodiment of the present invention may store various information and predetermined algorithms to provide game contents. In addition, the advertisement contents may be categorized and stored according to the contents handled by the advertisement contents. In addition, user information including user identification information may be stored in the memory unit 150. Such user information includes identification information (model information, upgrade information, etc.) of the user device 200 corresponding to the user, age information of the user, job information of the user, information of interest of the user, gender information of the user, Information of the user, and nationality information of the user, and is not limited to the scope of the present invention. In addition, the size and / or the format of the advertisement contents transmitted to the user device 200 may be provided differently based on the model information of the user device 200. [ Also, the first threshold time for the advertisement content may be predetermined and stored in the memory unit 150, and the first threshold time may be stored differently for each type of the advertisement content. Further, predetermined logic for providing compensation information as described above may be stored. In addition, the memory unit 150 may store a matching algorithm for matching a plurality of users and a user's selection input for simultaneously outputting the user selection input from a plurality of users.

The memory unit 150 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory) (Random Access Memory), a static random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read-only memory (PROM) A magnetic disk, and / or an optical disk. The server 100 and / or the user device 200 may operate in association with a web storage that performs a storage function of the memory unit 150 on the Internet.

In addition, the server 100 according to an exemplary embodiment of the present invention may include an Enterprise Application Integration (EAI) server, an application programming interface (API) server, a cash management service (CMS) server, an external server, And the scope of rights of the present invention is not limited thereto.

The components of the server 100 shown in FIG. 4 are not essential, and the server 100 having more or fewer components may be implemented. 4, the control unit 130 has the components of the content list determination unit 131, the content determination unit 133, and the content output permission unit 135, It will be apparent to those skilled in the art that the invention may be embodied otherwise.

According to a further aspect of the present invention, a computer-readable storage medium may be included in the song server 100. Such storage media may include any type of storage medium in which programs and data are stored so that they can be read by a computer system.

Additionally, the program can be, for example, a computer program stored on a computer-readable medium, including a plurality of instructions executed by one or more processors. More specifically, the program comprises: a command for determining a content list corresponding to the search request input in response to a search request input from a user terminal; An instruction to transmit the determined content list to the user terminal, a command to receive a content selection input from the determined content list from the user terminal, Determining, in response to the received content selection input, determining the selected content and determining the advertisement content associated with the selected content and the game content to be played on the user terminal; And an instruction to allow the advertisement content and the game content to be output from the user terminal before the selected content is output from the terminal.

According to one aspect of the present invention, such a medium may be a ROM (Read Only Memory), a RAM (Random Access Memory), a CD (Compact Disk) -ROM, a DVD Storage devices, and the like, and may also be implemented in the form of a carrier wave (e.g., transmission over the Internet). Additionally, such media may be distributed over a system coupled to the network module and may store computer readable codes and / or instructions in a distributed manner.

The various embodiments described herein may be embodied in a recording medium readable by a computer or similar device using, for example, software, hardware, or a combination thereof.

According to a hardware implementation, the embodiments described herein may be implemented as application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays May be implemented using at least one of a processor, controllers, micro-controllers, microprocessors, and other electronic units for performing other functions. In some cases, The embodiments described may be implemented by the controller 250 itself.

According to a software implementation, embodiments such as the procedures and functions described herein may be implemented with separate software modules. Each of the software modules may perform one or more of the functions and operations described herein. Software code can be implemented in a software application written in a suitable programming language. The software code is stored in the memory unit 260 and can be executed by the control unit 250. [

Data received by the user apparatus 200 through the network unit 140 may be output through the output unit of the user apparatus 200. [ The output of user device 200 may include, for example, at least one of a display portion and an audio output portion, although not shown here. The display unit may be a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), a flexible display display, and a 3D display. Some of these display portions may be configured to be transparent or light transmissive so that they can see the outside through them. This may be referred to as a transparent display module, and a typical example of the transparent display module is TOLED (Transparent OLED) or the like.

In one embodiment of the invention, there may be more than one display portion depending on the implementation of the user device 200. [ More specifically, in the user device 200, a plurality of displays may be spaced apart or disposed integrally on one side, and may be disposed on different sides, respectively. For example, the display may include a display disposed at the top of the user device 200, a display disposed at the bottom, or one of the displays.

In an aspect of the invention, the display portion may be configured with a touch screen configured to receive a user's selection input. In addition, the display unit configured with a touch screen may include a touch sensor. The touch sensor may be configured to convert a change in a pressure applied to a specific portion of the display portion or a capacitance occurring in a specific portion of the display portion into an electrical input signal.

In addition, a receiver, a speaker, a buzzer, and the like may be included in the sound output unit of the user device 200. The audio output unit may output various audio signals related to various contents output from the user device 200.

In response to the search request input, the display unit of the user device 200 according to an exemplary embodiment of the present invention may output a user interface for the content list determined in response to the search request input can do. In addition, the display unit of the user device 200 may output the selected content determined in response to the content selection input in the determined content list. The display unit of the user device 200 may output the advertisement contents and the game contents before the selected contents are output from the terminal. Reference is made to Figs. 5 to 9 with reference to the various interfaces that the user device 200 can output.

Further, the display unit 240 may include a user interface (GUI) for providing any one of various information transmitted and received in executing a computer program stored in a computer-readable medium for providing a song service according to an embodiment of the present invention, . For example, a user interface for performing settlement from the user may be output to the display unit 240. [ Reference is made to Fig. 6 in this regard.

The user interfaces shown in Figures 5 to 9 are merely illustrative descriptions in accordance with one embodiment of the present invention. That is, the interfaces shown in Figures 5-9 and described above are only exemplary steps for providing song services to user device 200 (11, 13, 15, 17, and 19) It is not limited. In other words, The elements shown in Figures 5 to 9 and shown in the above-described interfaces may be omitted, added or changed by the needs of the skilled artisan and / or the user.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It will be understood that the invention may be varied and varied without departing from the scope of the invention.

Those of ordinary skill in the art will understand that information and signals may be represented using any of a variety of different technologies and techniques. For example, data, instructions, commands, information, signals, bits, symbols, and chips that may be referenced in the above description may include voltages, currents, electromagnetic waves, magnetic fields or particles, Or particles, or any combination thereof.

Those skilled in the art will appreciate that the various illustrative logical blocks, modules, processors, means, circuits, and algorithm steps described in connection with the embodiments disclosed herein may be embodied directly in electronic hardware, (Which may be referred to herein as "software") or a combination of both. To clearly illustrate this interchangeability of hardware and software, various illustrative components, blocks, modules, circuits, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends on the design constraints imposed on the particular application and the overall system. Those skilled in the art may implement the described functionality in various ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.

The various embodiments presented herein may be implemented as a method, apparatus, or article of manufacture using standard programming and / or engineering techniques. The term "article of manufacture" includes a computer program, carrier, or media accessible from any computer-readable device. For example, the computer-readable medium can be a magnetic storage device (e.g., a hard disk, a floppy disk, a magnetic strip, etc.), an optical disk (e.g., CD, DVD, etc.), a smart card, But are not limited to, devices (e. G., EEPROM, cards, sticks, key drives, etc.). The various storage media presented herein also include one or more devices and / or other machine-readable media for storing information. The term "machine-readable medium" includes, but is not limited to, a wireless channel and various other media capable of storing, holding, and / or transferring instruction (s) and / or data.

It will be appreciated that the particular order or hierarchy of steps in the presented processes is an example of exemplary approaches. It will be appreciated that, based on design priorities, certain orders or hierarchies of steps in processes may be rearranged within the scope of the present invention. The appended method claims provide elements of the various steps in a sample order, but are not meant to be limited to the specific order or hierarchy presented.

The description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features presented herein.

Claims (1)

23. A computer program stored on a computer-readable medium, comprising a plurality of instructions executed by one or more processors,
Determining a content list corresponding to the search request input in response to a search request input from the user terminal;
Transmitting the determined content list to the user terminal;
Receiving a content selection input from the determined content list from the user terminal;
Determining, in response to the received content selection input, determining the selected content and determining the advertisement content associated with the selected content and the game content to be played on the user terminal; And
Allowing the advertisement content and the game content to be output from the user terminal before the selected content is output from the terminal;
/ RTI >
A computer program stored on a computer-readable medium.

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