KR20170050406A - Method and Apparatus for Providing Beacon Service - Google Patents

Abstract

The present invention relates to a method and an apparatus for providing a beacon service. More specifically, when a user transmits beacon service information registered in a terminal device to a service management server, a service management server is positioned around the terminal device to extract a franchisee, which can use the registered beacon service, and calculates a progressing direction and a distance to the extracted franchisee to be provided to the user such that the user can be actively provided with his/her desired beacon service. Satisfaction of the user can be increased in using the beacon service, and the franchisee is supported to increase sales since consumer having a high desire for consumption of goods or services provided by the franchisee can be induced to the franchising.

Description

Technical Field [0001] The present invention relates to a beacon service providing method and apparatus,

The present invention relates to a method and apparatus for providing a beacon service, and more particularly, to a method and apparatus for providing a beacon service by registering a desired beacon service, And a method of providing a beacon service to a user and a device for providing a route such as a distance to a franchisee and a travel direction.

The contents described in this section merely provide background information on the present embodiment and do not constitute the prior art.

With the development of the mobile communication network and the development of the terminal specification, the mobile communication terminal has become a necessity of modern people and has evolved into a total entertainment device beyond the conventional category of simple communication apparatus or information providing apparatus.

The mobile communication terminal has a function for performing near field communication such as NFC (Near Field Communication) or Bluetooth (Bluetooth) as well as a communication function through a mobile communication network.

However, NFC has a short communication distance and requires a separate wireless chip for communication, while Bluetooth has a relatively long communication distance and most terminals are equipped with a Bluetooth communication function, and various communication services using the same are being developed.

A service scheme for providing a variety of information to a mobile communication terminal possessed by a user using a beacon using Bluetooth communication has been developed.

For example, a beacon-based beacon which can transmit a periodical signal using an electromagnetic wave or an acoustic wave from a beacon device installed at an affiliate store to drive a specific application of a peripheral mobile communication terminal and provide a desired content A content providing service is being used.

At this time, the services provided by the service providers include a simple service promotion page service, a discount coupon download service at a low price, a payment service for goods purchased at a store, and an application download service such as a game for a user, Such as public relations, finance, settlement, and games.

However, in the case of such a beacon service, if the terminal device recognizes the beacon signal, the service content corresponding to the recognized beacon signal is provided irrespective of the user's intention, so that a beacon service alarm indiscriminately desired by the user is notified to the user, Thereby increasing the fatigue of the user's beacon service only.

In order not to receive such a service, the user may enter the setting window of the application providing the beacon service and not receive the beacon service through the setting of not receiving the beacon service. However, in this case, And the beacon service desired by the user is blocked.

Accordingly, there is a need for a method of selecting a beacon service desired by a user and providing only a desired beacon service. Further, a method of providing a beacon service to a user, There is a need to provide a method of extracting and providing the beacon service to the user so that the user can be more actively provided with the beacon service desired by the user.

Korean Patent Publication No. 2003-0089627 (entitled Access Control System, May 16, 2002)

In order to satisfy the above-mentioned demand, the present invention provides a beacon management system in which a user registers a beacon service desired by a user in a terminal device, and transmits information on the registered beacon service to a service management server, The beacon service can be more positively used by the user by extracting the franchisees around the terminal device that can use the service and calculating the distance and the traveling direction from the current terminal device location to the franchisee to provide the user with the beacon service. And to provide a method of inducing the user to be able to do so.

However, the object of the present invention is not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.

According to another aspect of the present invention, there is provided a beacon service providing method including: registering at least one first beacon identification information in a management server; Collecting at least one second beacon identification information received from the beacon device in real time; Determining whether at least one franchise corresponding to the extracted first beacon identification information is located within a predetermined radius from the terminal device based on the second beacon identification information; If it is determined that the at least one merchant is located within the radius, at least one merchant point corresponding to the extracted first beacon identification information based on the collected at least one second beacon identification information from the terminal device Calculating a traveling direction and a distance of the vehicle; And transmitting the calculated traveling direction and distance information to the terminal device.

The registering may include receiving at least one beacon service information registered in the terminal by the service management server at the request of the user from the terminal device; Extracting at least one first beacon identification information corresponding to the received beacon service information; And registering the extracted first beacon identification information, wherein the calculating step calculates a current position of the terminal device by triangulation based on the at least one second beacon identification information, And calculate a traveling direction and a distance to the at least one franchisee based on the calculated current position.

Extracting at least one franchise point corresponding to the extracted first beacon identification information while being located within the radius from the terminal apparatus when it is determined that the at least one franchise point is located within the radius And the calculating step may calculate a traveling direction and a distance to the extracted at least one merchant point, and the transmitting step may calculate at least one service corresponding to the extracted at least one first beacon identification information The traveling direction and the distance information to the at least one merchant providing the service content having the highest priority among the contents can be transmitted.

The transmitting may further include transmitting the direction information and the distance information from the terminal to the nearest merchant, comparing the received second beacon identification information with the extracted first beacon identification information, And transmitting the service content corresponding to the second beacon identification information to the terminal apparatus when the second beacon identification information matches the first beacon identification information, Calculating a time of staying at an affiliate shop corresponding to the second beacon identification information when the second beacon identification information matches the extracted first beacon identification information; And transmitting the service content corresponding to the calculated residence time to the terminal device, wherein the residence time is determined based on whether the second beacon identification information is consecutive It can be calculated based on the number of received times.

Meanwhile, the beacon service providing method may be provided as a computer-readable recording medium in which a program for executing the beacon is recorded, and may be provided as a computer program stored in a computer-readable recording medium which is implemented to execute the beacon service.

According to an aspect of the present invention, there is provided a service management server comprising: a communication module that transmits and receives data to and from a terminal device in cooperation with a communication network; And registering at least one first beacon identification information, collecting, in real time, second beacon identification information received from the beacon device by the terminal device from the terminal device, Determining whether at least one merchant corresponding to the extracted first beacon identification information is located within a predetermined radius, and if the merchant is located within the radius, extracting at least one merchant store corresponding to the extracted first beacon identification information And a control module for calculating a traveling direction and a distance from the vehicle to the vehicle.

At this time, the control module extracts at least one first beacon identification information corresponding to the beacon service information when receiving at least one beacon service information registered in the terminal device from the terminal device, Wherein the first beacon identification information is registered and the current position of the terminal device is calculated based on the at least one second beacon identification information through the triangulation method, Wherein the at least one franchise point is located within the radius from the terminal device, and if at least one franchisee corresponding to the extracted first beacon identification information is located within the radius, And calculates a traveling direction and a distance to the extracted at least one merchant point There.

In addition, the control module may transmit progress direction and distance information from the at least one service content corresponding to the extracted first beacon identification information to at least one merchant providing highest priority service content, And to control the terminal device to transmit the traveling direction and distance information from the terminal device to the nearest merchant to the terminal device, and to transmit the received second beacon identification information and the extracted first beacon identification And to transmit the service contents corresponding to the second beacon identification information to the terminal apparatus when the information matches.

The control module may control the terminal device to calculate the time at which the terminal device stays at the merchant corresponding to the second beacon identification information and to transmit the service content corresponding to the calculated stay time to the terminal device, The residence time may be calculated based on the number of times that the second beacon identification information is continuously received with a signal strength equal to or greater than a preset received signal strength.

According to the present invention, when a user transmits beacon service information registered in a terminal device to a service management server, the service management server extracts a franchisee who can use the registered beacon service while being positioned around the terminal device, The direction and the distance to the franchisee are calculated and provided to the user so that the user can be actively provided with the beacon service desired by the user and thus the satisfaction of the user in using the beacon service can be enhanced. It is possible to induce consumers who have a high desire for consumption of goods or services to be provided to the merchant, thereby helping increase sales.

In addition, various effects other than the above-described effects can be directly or implicitly disclosed in the detailed description according to the embodiment of the present invention to be described later.

1 is a block diagram of a system for providing a beacon service according to an embodiment of the present invention.
2 is a block diagram showing a configuration of a terminal device according to the present invention.
3 to 4 are flowcharts for explaining a method of operating a terminal according to an embodiment of the present invention.
5 is a diagram illustrating a configuration of a service management server according to the present invention.
6 to 7 are flowcharts for explaining a method of operating a service management server according to an embodiment of the present invention.
8 is a data flow chart for explaining an embodiment of a beacon service providing method according to the present invention.
9A to 9D are diagrams for explaining an embodiment of a beacon service providing method according to the present invention.
10 is a diagram illustrating an operating environment in a system for providing a beacon service according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS For a more complete understanding of the nature and advantages of the present invention, reference should be made to the following detailed description taken in conjunction with the accompanying drawings, in which:

In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the following description and drawings are not to be construed in an ordinary sense or a dictionary, and the inventor can properly define his or her invention as a concept of a term to be described in the best way It should be construed as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Also, terms including ordinal numbers such as first, second, etc. are used to describe various elements, and are used only for the purpose of distinguishing one element from another, Not used. For example, without departing from the scope of the present invention, the second component may be referred to as a first component, and similarly, the first component may also be referred to as a second component.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. It is also to be understood that the terms such as " comprising "or" having ", as used herein, are intended to specify the presence of stated features, integers, It should be understood that the foregoing does not preclude the presence or addition of other features, numbers, steps, operations, elements, parts, or combinations thereof.

Also, the terms "part," "module," and the like, which are described in the specification, refer to a unit for processing at least one function or operation, and may be implemented by hardware or software or a combination of hardware and software. Also, the terms " a or ", "one "," the ", and the like are synonyms in the context of describing the invention (particularly in the context of the following claims) May be used in a sense including both singular and plural, unless the context clearly dictates otherwise.

In addition to the above-described terms, certain terms used in the following description are provided to facilitate understanding of the present invention, and the use of such specific terms may be changed to other forms without departing from the technical idea of the present invention.

In addition, embodiments within the scope of the present invention include computer readable media having or carrying computer executable instructions or data structures stored in computer readable media. Such computer-readable media can be any available media that is accessible by a general purpose or special purpose computer system. By way of example, and not limitation, such computer-readable media can comprise RAM, ROM, EPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or in the form of computer- But is not limited to, a physical storage medium such as any other medium that can be used to store or communicate certain program code means of the general purpose or special purpose computer system, .

In addition, the invention may be practiced with other computer systems, including personal computers, laptop computers, handheld devices, multiprocessor systems, microprocessor-based or programmable consumer electronics, network PCs, minicomputers, mainframe computers, a pager, and the like. < RTI ID = 0.0 > [0040] < / RTI > The invention may also be practiced in distributed systems environments where both local and remote computer systems linked by a combination of wired data links, wireless data links, or wired and wireless data links over a network perform tasks. In a distributed system environment, program modules may be located in local and remote memory storage devices.

In addition, the service using the beacon technology according to the present invention will be described based on a data communication technology based on a Bluetooth low energy (BLE) method.

While NFC is only available within a few tens of centimeters, the Bluetooth method can operate in the range of several tens of meters, and its application field is widely applied. In particular, Bluetooth does not need to be tagged like a NFC near a reader, so data can be transmitted only when the beacon is installed, and detailed data can be read and personalized in the building.

However, the beacon service in the present invention is not necessarily limited to BLE (Bluetooth Low Energy) or Bluetooth, but may be implemented in a personal area network (PAN) system such as Zigbee, UWB (Ultra WideBand), ANT, Wi- Various local communication technologies are applicable.

In this specification, 'first beacon identification information' refers to beacon identification information extracted by a service management server according to a beacon service registered in a terminal device, 'beacon identification information' is transmitted by a beacon device, Means beacon identification information included in the received beacon signal.

Now, an apparatus for providing a beacon service in a beacon service system according to an embodiment of the present invention will be described in detail with reference to the drawings.

First, the structure of a beacon service system according to an embodiment of the present invention will be schematically described.

1 is a schematic diagram for explaining a beacon service providing system according to an embodiment of the present invention.

Referring to FIG. 1, a beacon service providing system according to an embodiment of the present invention may include a communication network 100, one or more beacon devices 200, a terminal device 300, and a service management server 400.

Here, the terminal device 300 transmits and receives data through the BLE communication method with the beacon device 200. However, the present invention is not limited to this, and any of various PAN communication technologies may be applied.

The terminal device 300 and the service management server 400 are interworked through the communication network 100.

Each component will now be schematically described with reference to FIG.

First, the communication network 100 transmits data for data transmission and reception between the terminal device 300 and the service management server 400. In accordance with a system implementation method, an Ethernet, xDSL (ADSL, VDSL), HFC (WLAN), Wi-Fi (Wi-Fi), WiBro, WiBro, etc., can be used, as well as a wired communication method such as a hybrid fiber coaxial cable, a fiber to the curb (FTTC) A wireless communication method such as WiMAX, HSDPA, Long Term Evolution (LTE) and Long Term Evolution Advanced (LTE-A) may be used.

In addition, the communication network 100 may include a plurality of access networks (not shown) and a core network (not shown), and may include an external network such as an Internet network (not shown). An access network (not shown) is an access network that performs wired / wireless communication with the terminal device 300 and includes a plurality of base stations such as a base station (BS), a base transceiver station (BTS), a NodeB, an eNodeB, (Base Station Controller), and an RNC (Radio Network Controller). Also, as described above, the digital signal processing unit and the radio signal processing unit integrally implemented in the base station are divided into digital units (hereinafter, referred to as DUs and radio units (RUs) A plurality of RUs (not shown) may be provided in each of a plurality of areas, and a plurality of RUs (not shown) may be connected to a centralized DU (not shown).

A core network (not shown) constituting a mobile network together with an access network (not shown) performs a role of connecting an access network (not shown) and an external network (not shown), for example, an Internet network (not shown).

As described above, the core network (not shown) is a network system that performs main functions for mobile communication services such as mobility control and switching between access networks (not shown), and includes a circuit switching or a packet exchange and manages and controls the packet flow in the mobile network. The core network (not shown) manages inter-frequency mobility and plays a role for interworking with traffic in an access network (not shown) and a core network (not shown) and other networks such as the Internet It is possible. Such a core network (not shown) may further include an SGW (Serving Gate Way), a PGW (PDN GateWay), an MSC (Mobile Switching Center), a HLR (Home Location Register), a MME (Mobile Mobility Entity) .

The Internet network (not shown) refers to a public network, that is, a public network, in which information is exchanged according to the TCP / IP protocol. The Internet network is connected to the terminal apparatus 300, The information provided to the service management server 400 can be provided to the core network (not shown) and the access network (not shown) via the core network (not shown) and the access network (not shown) The terminal device 300 can be provided. However, the present invention is not limited to this, and the service management server 400 may be implemented integrally with a core network (not shown).

In addition to the above-described communication methods, other widely known or later-developed communication methods may be included.

The beacon device 200 refers to a device that periodically transmits a beacon signal for a normal beacon service. At this time, the beacon signal may include beacon identification information such as identification information or position information allocated to the beacon apparatus 200, and the beacon identification information is a criterion for the terminal apparatus 300 to receive the beacon service.

The terminal device 300 of the present invention refers to a user device capable of transmitting and receiving various data via the communication network 100 according to a user's operation. The terminal device 300 can perform voice or data communication through the communication network 100 and transmit and receive information to and from the service management server 400 through the communication network 100, Based communication. ≪ RTI ID = 0.0 > The terminal device 300 of the present invention may include a memory for storing programs and protocols for transmitting and receiving beacon signals and a microprocessor for executing and controlling various programs.

The terminal device 300 accesses an application providing device (not shown) connected to the communication network 100, for example, an app store, receives a beacon signal from the app store, and displays a content corresponding to the beacon signal. You can receive and install service apps. The user terminal device 300 executes the beacon service application, extracts beacon identification information from the beacon signal, transmits the beacon identification information to the service management server 400, and transmits the beacon identification information to the service management server 400 And receive mapped content (e.g., a discount coupon or a membership card benefit, etc.) and provide it to the user.

In particular, according to an embodiment of the present invention, when one or more beacon services are registered according to a user's request, the terminal device 300 transmits the registered beacon service information to the service management server 400, , Transmits the second identification information included in the received beacon signal to the service management server 400, and transmits the beacon service to the beacon service providing place, such as a merchant, transmitted from the service management server 400 And the service content corresponding to the second identification information.

The terminal device 300 of the present invention can be implemented in various forms. For example, the terminal device 300 described in this specification may be a mobile terminal such as a smart phone, a tablet PC, a PDA (personal digital assistant), a portable multimedia player (PMP) Of course, fixed terminals such as smart TVs, desktop computers, etc. may be used.

In addition, the terminal device 300 of the present invention can not enumerate all of the variations of the portable device according to the convergence trend of the digital device. However, the unit of the level equivalent to the above- The beacon service app can be used as the terminal device 300 according to the present invention and any device can be used as the terminal device 300 according to the embodiment of the present invention.

The service management server 400 manages a plurality of beacon devices, is requested to provide a service from the terminal device 300, and can provide information corresponding to the service.

In particular, when the service management server 400 according to the embodiment of the present invention receives at least one beacon service information registered in the terminal device 300 at the request of the user from the terminal device 300, Extracts the first beacon identification information of the beacon device matching the merchant corresponding to the information, that is, the registered beacon service information and the merchant capable of providing the corresponding beacon service, and transmits the extracted first beacon identification information to the service management server (400).

Thereafter, the service management server 400 collects, in real time, second beacon identification information included in at least one beacon signal received from the beacon device 200 by the terminal device 300, It is determined whether at least one franchise point corresponding to the first beacon identification information registered within a predetermined radius from the terminal device 300 is located based on the identification information.

In other words, the beacon device corresponding to the second beacon identification information included in the second beacon identification information is estimated as the position of the terminal device 300, and at least one merchant store corresponding to the estimated position and the first beacon identification information Is within a predetermined distance.

Here, at least one franchise point corresponding to the first beacon identification information may refer to a franchise point having a beacon device corresponding to the first beacon identification information.

If it is determined that at least one franchisee is located within the predetermined radius, based on the collected at least one second beacon identification information from the terminal device 300, It is possible to calculate the traveling direction and distance to at least one merchant and transmit the calculated traveling direction and distance information to the terminal device 300. [

At this time, if the terminal device 300 has collected a plurality of second beacon identification information, the current position of the terminal device 300 is calculated through triangulation based on the collected plurality of second beacon identification information , And calculate a traveling direction and a distance to an affiliate shop corresponding to at least one registered first beacon identification information based on the calculated current location.

The current position of the terminal device 300 can be known through a GPS sensor or the like, and the traveling direction and distance to the franchisee can be calculated through the current position of the terminal device 300 learned through the GPS sensor.

At this time, the franchise to be calculated may be at least one franchise corresponding to the extracted first beacon identification information while being located within a predetermined radius from the terminal device 300.

That is, it is possible to extract a franchise corresponding to the first beacon identification information located within a predetermined radius from the terminal device 300, and to calculate the traveling direction and distance to the extracted franchisee.

When the at least one merchant is extracted, the service management server 400 can extract the service content corresponding to the first beacon identification information corresponding to the merchant, and the service content having the highest priority among the extracted service contents is provided The location information of the terminal device 300 or the second identification information received by the terminal device 300 and transmitted to the service management server 400 may be transmitted to the terminal device 300, Based on the location information of the beacon device included in the terminal 300, information on the distance and the traveling direction to the merchant estimated to be closest to the terminal 300.

In this case, the service content having the highest priority may be a service content that provides the most benefit to the user. That is, it is possible to transmit the direction and distance information to the franchisee providing the service content with the priority of the service content having the greatest discount benefit or the shortened event period, to the terminal device 300.

The second beacon identification information received from the terminal device 300 is compared with the first beacon identification information registered in the service management server 400. If the first beacon identification information matches the first beacon identification information registered in the service management server 400, It is possible to transmit the service contents corresponding to the second beacon identification information to the terminal device 300, calculate the stay time at the affiliate shop corresponding to the second beacon identification information, And the service contents corresponding to the calculated residence time can be transmitted to the terminal device 300.

That is, since it is determined that the user is more likely to consume service or goods at the merchant as the residence time becomes longer, the service content, which is greatly benefited as the residence time becomes longer, is transmitted to the terminal device 300 of the user, Can be promoted.

Here, the residence time may be calculated on the basis of the number of times that the second beacon identification information included in the beacon signal received by the terminal device 300 is continuously received at a signal strength not less than a preset received signal strength.

That is, if the second beacon identification information includes signal intensity information that is equal to or greater than a preset received signal strength, the beacon device 200 periodically transmits the beacon signal, If the terminal device 300 receives a beacon signal including the second beacon identification information successively, it can be determined that the terminal device 300 has stayed at the franchisee the number of times.

The service management server 400 according to the embodiment of the present invention has a hardware configuration similar to that of a typical Web server or a network server. However, the software includes a program module implemented through a language such as C, C ++, Java, Visual Basic, Visual C, or the like.

On the other hand, the memory mounted on each device of the present invention stores information in the device. In one implementation, the memory is a computer-readable medium. In one implementation, the memory may be a volatile memory unit, and in other embodiments, the memory may be a non-volatile memory unit. In one implementation, the storage device is a computer-readable medium. In various different implementations, the storage device may comprise, for example, a hard disk device, an optical disk device, or any other mass storage device.

In addition, the term '~ module' used in the embodiment of the present invention means a software component, and '~ module' performs certain roles. By way of example, '~ module' may include components such as software components, object-oriented software components, class components and task components, and processes, functions, attributes, procedures, Routines, segments of program code, drivers, data, databases, data structures, tables, arrays, and variables. In addition, the functions provided in the components and 'modules' may be combined into a smaller number of components and '~ modules' or further separated into additional components and 'modules'.

Although the present specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be embodied in other types of digital electronic circuitry, or alternatively, of the structures disclosed herein and their structural equivalents May be embodied in computer software, firmware, or hardware, including, or in combination with, one or more of the foregoing. Implementations of the subject matter described herein may be embodied in one or more computer program products, i. E. One for computer program instructions encoded on a program storage medium of the type for < RTI ID = 0.0 & And can be implemented as a module as described above. The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

The beacon service providing system according to the embodiment of the present invention has been schematically described above.

Hereinafter, the configuration and operation method of the terminal device 300 according to the present invention will be described.

FIG. 2 is a block diagram showing a main configuration of the terminal device 300, and FIGS. 3 to 4 are flowcharts for explaining a method of operating the terminal device 300 according to the present invention.

2, a terminal device 300 according to the present invention may include an input module 310, an output module 330, a storage module 350, a communication module 370, and a control module 390 have.

The input module 310 receives various information such as numbers and character information and transmits various signals to the control module 390 in connection with setting various functions and controlling functions of the terminal device 300. The input module 310 may include at least one of a keypad and a touchpad that generates an input signal according to a user's touch or operation. At this time, the input module 310 may be configured in the form of a touch panel (or a touch screen) together with the output module 330 to simultaneously perform input and display functions. The input module 310 may be any type of input device that can be developed in addition to an input device such as a keyboard, a keypad, a mouse, a joystick, and the like. In particular, the input module 310 according to the present invention senses input information input from a user and transmits the input information to the control module 390.

In particular, in the present invention, the terminal device 300 may input a request signal of a user for registering a beacon service through the input module 310. [

That is, the user can register a desired beacon service through the input module 310.

The output module 330 displays information on a series of operation states, operation results, and the like that occur during the performance of the functions of the terminal device 300. The output module 330 may display a menu of the terminal device 300 and user data input by the user. The output module 390 may be a liquid crystal display (LCD), a thin film transistor LCD (TFT-LCD), a light emitting diode (LED), an organic light emitting diode (OLED) An organic light emitting diode (OLED), an organic light emitting diode (OLED), a retina display, a flexible display, and a three-dimensional display. In this case, when the output module 330 is configured as a touch screen, the output module 330 may perform some or all of the functions of the input module 310.

Particularly, in the present invention, the direction and distance information from the service management server 400 through the output module 330 to the location where the registered beacon service can be provided, such as the registered merchant, and the service content are provided to the user .

The storage module 350 is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores an application program necessary for the functional operation of the terminal device 300. [ The storage module 350 may include a program area and a data area. Here, when the terminal device 300 activates each function in response to a user request, the terminal device 300 executes the corresponding application programs under the control of the control module 390 to provide each function.

The communication module 370 is for transmitting / receiving data to / from the service management server 400 through the communication network 100.

The communication module 370 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying the received signal and down-converting the frequency, Data processing means, and the like. The communication module 370 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). The wireless communication module is configured to transmit and receive data according to a wireless communication method. When the terminal device 300 uses wireless communication, the wireless communication module uses any one of a wireless network communication module, a wireless LAN communication module, And transmit and receive data to and from the beacon service server 400.

The communication module 370 includes a first communication module 371 and a second communication module 373.

The first communication module 371 receives the signal transmitted from the beacon device 200. Here, the first communication module 371 performs PAN (Personal Area Network) communication including Bluetooth as described above.

The second communication module 373 communicates with the service management server 400 through the communication network 100. Here, the second communication module 373 may be a wireless communication module such as a WLAN (Wireless LAN), a Wi-Fi, a Wibro, a WiMAX, or a High Speed Downlink Packet Access (HSDPA) .

The control module 390 may be an operating system (OS) and a process device for driving each configuration.

The control module 390 of the terminal device 300 controls to transmit the signal received through the input module 310 to the service management server 400 through the communication module 370 and transmits the communication module 370 The beacon signal received through the service management server 400 or the information received and transmitted from the service management server 400 through the output module 330 and controls the storage module 350 to store such information or data.

In particular, in the present invention, the control module 390 controls the overall operation of the terminal 300 according to an embodiment of the present invention. First, referring to FIG. 3, In operation S101, the beacon service is registered in the terminal 300 according to a request of the user. In operation S103, the beacon service is registered in the terminal 300, The device 300 transmits the beacon service information registered in the service management server 400 (S103).

Thereafter, when receiving a beacon signal from the beacon apparatus 200 (S105), the second identification information included in the beacon signal is transmitted to the service management server 400 (S107) From the service management server 400, the traveling direction and distance information to a place (for example, an affiliated shop, etc.) (S109).

4, the terminal device 300 receives the beacon signal from the beacon device 200 (S201) after transmitting the registered beacon service information in step S103, and transmits the beacon signal to the service management server 400 (S203), the service content corresponding to the second identification information may be received (S205). This is because the first beacon identification registered in the service management server 400 And the second beacon identification information transmitted by the terminal device 300 are the same and it is determined that the terminal device 300 has arrived at an affiliated shop capable of providing the registered beacon service, The terminal device 300 can transmit the service content corresponding to the second identification information other than the distance information to the terminal device 300. Accordingly, in this case, the terminal device 300 receives the service content, It can provide Flats.

Also, as the time for the terminal device 300 to stay at the merchant corresponding to the second identification information becomes longer, the type of the service content received from the service management server 400 may vary.

The configuration and operation method of the terminal device 300 according to the present invention have been described above.

Hereinafter, the configuration and operation method of the service management server 400 according to the present invention will be described.

FIG. 5 is a block diagram illustrating a main configuration of the service management server 400 according to an embodiment of the present invention. FIGS. 6 to 7 illustrate operations of the service management server 400 according to an embodiment of the present invention, Fig.

Referring to FIG. 5, the service management server 400 may include a communication module 410, a storage module 430, and a control module 450.

The communication module 410 is for communicating with the terminal 300. The communication network for performing the functions of the communication module 410 may be a WLAN (Wireless LAN), a Wi-Fi, a Wibro, (ADSL, VDSL), a Hybrid Fiber (HFC), or the like, depending on the system implementation method. However, the present invention is not limited thereto, Coaxial Cable, Fiber to the Curb (FTTC), and Fiber To The Home (FTTH).

Particularly, in the present invention, the distance to the place where beacon service information, the first identification information, the second identification information, the service contents and the merchant shop can be provided, and the beacon service can be provided through the communication module 410, Direction information, and the like.

The storage module 430 is a device for storing data. The storage module 430 includes a main storage device and an auxiliary storage device, and stores an application program required for the functional operation of the terminal device 300. The storage module 370 may include a program area and a data area. Here, when the terminal device 300 activates each function in response to a user request, the terminal device 300 executes the corresponding application programs under the control of the control module 390 to provide each function.

In particular, in the present invention, the storage module 430 may store the registered beacon service information received from the terminal device 300 in the form of a beacon service DB 431, and store the first beacon identification information and the service content information in a beacon information DB (433).

At this time, the first beacon identification information, the service content information, the registered beacon service information, and the terminal 300 information may be mapped and stored in the beacon information DB 433.

In addition, the storage module 430 may set and store a plurality of priorities of service contents.

That is, priorities can be set in the order of higher benefits and stored in the storage module 430, and priorities can be set in the order of the end of the event period and stored in the storage module 430.

6, the service management server 400 receives a service request from the terminal device 300 through the terminal device 300 (FIG. 6) (S301), and extracts the first beacon identification information and the service contents corresponding to the merchant corresponding to the beacon service information, that is, the merchant capable of providing the service corresponding to the registered beacon service information And may register the extracted first beacon identification information and service contents (S303).

That is, the extracted first beacon identification information and service content can be mapped and stored with an affiliate shop corresponding to the first beacon identification information.

Thereafter, the service management server 400 may collect, in real time, second beacon identification information included in at least one beacon signal received from the beacon device 200 by the terminal device 300 from the terminal device 300 (S305).

That is, the service management server 400 can receive at least one second beacon identification information received from the beacon device 200 in real time by the terminal device 300.

If it is determined that at least one franchise point corresponding to the first beacon identification information registered within a predetermined radius from the terminal device 300 is located based on the collected second beacon identification information, (Step S307), based on the at least one second beacon identification information, a traveling direction and a distance from the terminal device 300 to at least one merchant corresponding to the first beacon identification information.

Here, if the terminal 300 receives the second beacon identification information from the beacon apparatus 200, the beacon apparatus 200 that transmits the beacon signal including the second beacon identification information is located in the vicinity of the terminal apparatus 300 Therefore, by using the position information of the beacon apparatus 200 included in the second beacon identification information, the position of the beacon apparatus 200 is estimated as the position of the terminal apparatus 300, It is possible to determine whether at least one franchise corresponding to the registered first beacon identification information is located.

Further, the traveling direction and distance from the terminal device 300 to the franchisee can be calculated using the GPS information and the location information of the beacon device 200 included in the first beacon identification information.

Also, the current position of the terminal device 300 is determined through triangulation based on the position information and the signal strength information included in the second beacon identification information received by the terminal device 300 and transmitted to the service management server 400 And calculate a traveling direction and a distance to at least one franchisee based on the calculated current position.

The location of the franchisee can be determined by utilizing the location information included in the first beacon identification information. The location of the beacon device 200 transmitting the beacon signal including the first beacon identification information can be determined based on the position of the franchisee 200) of the franchisee.

When a franchisee capable of providing a plurality of registered beacon services is located within a predetermined radius from the terminal device 300, the terminal device 300 is located within the radius from the terminal device 300 and corresponds to the extracted first beacon identification information And can calculate the traveling direction and the distance from the terminal device 300 to the affiliated shop.

Then, the service management server 400 transmits the calculated traveling direction and distance information to the terminal device 300 (S308). At this time, the traveling direction and the distance information for all the extracted merchant points can be transmitted, It is possible to transmit the traveling direction and the distance information to at least one merchant providing the service content having the highest priority among at least one service content corresponding to the first beacon identification information to the terminal device 300, The traveling direction and the distance information to the franchisee located closest to the terminal device 300 may be transmitted.

The first beacon identification information of the merchant corresponding to the beacon service information is extracted by the process of S301 to S303, and the first beacon identification information of the merchant corresponding to the beacon service information is extracted, and the control module 450 of the service management server 400, An example will be described with reference to FIG.

Referring to FIG. 7, when the service management server 400 collects second identification information from the terminal device 300 (S401), it compares the registered first beacon identification information with the second identification information, (S403 to S405).

If the two pieces of identification information coincide with each other, it means that the terminal device 300 has entered the affiliated shop corresponding to the first beacon identification information or is located at least in the vicinity of the affiliated shop, so that it transmits the distance and progress direction information to the terminal device 300 , The service content corresponding to the second beacon identification information can be transmitted to the terminal device 300 (S407).

At this time, the service management server 400 calculates the time at which the terminal device 300 stays at the merchant corresponding to the second beacon identification information, and stores the service content corresponding to the calculated stay time in the terminal device 300 The residence time can be calculated based on the number of times that the second beacon identification information is consecutively received at a signal strength equal to or greater than a preset received signal strength.

That is, if the second beacon identification information includes signal intensity information equal to or greater than a preset received signal strength, it can be estimated that the terminal device 300 has entered the affiliated store corresponding to the second beacon identification information. If the second beacon identification information including the signal strength is received consecutively, it may mean that the terminal device 300 is staying at the franchisee by the number of times. Therefore, the residence time is measured by the above- To the terminal device 300.

In this case, the service content corresponding to the residence time may mean a service content that has a high benefit of promoting the consumption of the user of the terminal device 300 as the residence time becomes longer.

The configuration and operation method of the service management server 400 according to the present invention have been described above.

Hereinafter, a method of providing a beacon service according to an embodiment of the present invention will be described in its entirety.

8 is a data flow chart for explaining a beacon service providing method according to an embodiment of the present invention.

The terminal device 300 registers the beacon service at the request of the user at step S501 and transmits the registration information of the beacon service to the service management server 400 at step S503, At least one first beacon identification information corresponding to the service information is extracted and registered (S505).

Thereafter, when the terminal apparatus 300 receives the beacon signal transmitted by the beacon apparatus 200 (S507), the terminal apparatus 300 transmits the second beacon identification information included in the received at least one beacon signal to the service management apparatus 300 Server 400, and the service management server 400 can collect it in real time (S509).

Then, the service management server 400 determines whether at least one merchant corresponding to the first beacon identification information registered within a predetermined radius from the terminal device 300 is located based on the collected second beacon identification information , And if it is determined that at least one franchisee is located within a radius, a traveling direction and a distance from the terminal device (300) to at least one franchisee corresponding to the first identification information based on the at least one second beacon identification information And transmits the calculated information to the terminal device 300 (S513).

At this time, the second beacon identification information includes position information of the beacon device 200 corresponding to the second beacon identification information, thereby estimating the position of the beacon device 200 as the position of the terminal device 300 It is possible to determine whether there is at least one first beacon identification information and a corresponding merchant point within a predetermined radius from the terminal device 300. [

On the other hand, in order to calculate the traveling direction and the distance, the current position information of the terminal device 300 is more accurate. It may utilize the GPS information, and may be based on at least one second beacon identification information, The current position of the mobile terminal 300 may be calculated.

That is, when the terminal device 300 transmits the second beacon identification information included in the plurality of beacon signals received by the terminal device 300 to the service management server 400, the service management server 400 transmits the second beacon identification information The current position of the terminal device 300 can be calculated using the triangulation method based on the position information and the signal strength information.

The traveling direction and the distance to the at least one franchisee can be calculated based on the calculated current position of the terminal device 300.

When the service management server 400 transmits the progress direction and distance information calculated by the terminal device 300, the service content having the highest priority among at least one service content corresponding to the first beacon identification information The traveling direction and the distance information to the providing merchant can be transmitted.

That is, the highest advantage among the merchants that calculate the traveling direction and the distance, or the priority and the direction and distance to the merchant providing the service content having the highest priority are set in the order of approaching the end point of the event, 300).

In addition, it is possible to transmit the traveling direction and distance from the terminal device 300 to the franchisee located closest to the terminal device 300 to the terminal device 300.

If the terminal device 300 has entered the franchisee corresponding to the first beacon identification information or has reached the vicinity of the franchisee, the terminal device 300 receives a beacon signal from the beacon device corresponding to the franchisee, The second beacon identification information will be transmitted to the service management server 400, and in this case, the first beacon identification information and the second beacon identification information will match.

Accordingly, the service management server 400 compares whether the first beacon identification information and the second beacon identification information are identical to each other. If they match, the service management server 400 searches the service content corresponding to the second beacon identification information (S515 to S517)

That is, if the first beacon identification information and the second beacon identification information match, steps S511 through S513 are omitted, and steps S515 through S517 may be performed.

When the service content is transmitted, the terminal device 300 calculates the time at which the terminal device 300 stays at the affiliated store corresponding to the second beacon identification information, and transmits the service content corresponding to the calculated stay time to the terminal device 300 At this time, the residence time can be calculated based on the number of times that the second beacon identification information is consecutively received with the signal strength equal to or greater than the preset received signal strength.

As described above, the beacon service providing method according to the embodiment of the present invention has been described in its entirety.

Hereinafter, an embodiment of a beacon service providing method according to the present invention will be described.

9A to 9D are diagrams for explaining an embodiment of a beacon service providing method according to the present invention.

Referring to FIG. 9A, an 'A membership card' is registered in the terminal 300, and the registration information is transmitted to the service management server 400.

The service management server 400 receiving the registration information can extract at least one or more merchant points capable of providing a service related to the 'A membership card' and register the extracted at least one merchant in the service management server 400.

FIG. 9B shows a state in which the service management server 400 calculates the traveling direction and distance information based on the registered beacon service information and provides the traveling direction and distance information to the user through the terminal device 300.

According to the embodiment of the present invention, four (B to E) franchisees that provide services related to the 'A membership card' are extracted from the terminal device 300 within a predetermined radius, A traveling direction and a distance for reaching the four merchant points from the current position of the terminal device 300 can be calculated and provided to the user.

Referring to FIG. 9C, according to an exemplary embodiment of the present invention, among the four merchants (B to E merchant stores) providing services related to the 'A membership card' within a predetermined radius from the terminal device 300, It is possible to provide the user with a traveling direction and distance information for reaching the merchant C which is the merchant providing the service content having the highest priority among the service contents provided by each merchant.

9D, when the user having the terminal device 300 moves to the B-affiliated store and reaches the B-affiliated store or the vicinity thereof, the terminal device 300 transmits the B- Receives the beacon signal including the second beacon identification information from the beacon apparatus 200 corresponding to the second beacon identification information, compares the second beacon identification information with the first beacon identification information, The service contents 1100, 1300, and 1500 can be provided to the user.

At this time, the service management server 400 can calculate the time at which the terminal device 300 stays at the B merchant shop and provide the service content corresponding to the calculated stay time. For example, in FIG. 9D, The longer the time for the user 300 to stay at the merchant B is, the longer the service content having the higher benefit can be provided.

That is, the service contents can be provided in the order of 1100, 1300, and 1500 according to the residence time.

The beacon service providing method according to the present invention has been described above.

10 is a diagram illustrating an operating environment of an apparatus for providing a beacon service in a beacon service providing system according to an embodiment of the present invention.

Figure 10 and the following discussion are intended to provide a brief, general description of a suitable computing environment in which the invention may be implemented. Although not required, the invention may be described in connection with computer-executable instructions, such as program modules, being executed by a computer system. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The computer executable instructions, associated data structures, and program modules illustrate examples of program code means for carrying out the acts of the invention disclosed herein.

10, an exemplary computing system embodying the present invention includes a processing unit 11, a system memory 12, and various system components including the system memory 12 connected to the processing unit 11 And a system bus 10 for communicating with the system.

The processing unit 11 may execute computer-executable instructions designed to implement the features of the present invention.

The system bus 10 may be any of several types of bus structures including a local bus, a peripheral bus, and a memory bus or memory controller using any of a variety of bus architectures. The system memory 12 includes a ROM (Read Only Memory) 12a and a RAM (Random Access Memory) 12b. A basic input / output system (BIOS) 13a, containing the basic routines that help to transfer information between components within a computing system, such as during start-up, may generally be stored in ROM 12a.

The computing system may include storage means, for example, a hard disk drive 15 that reads information from, or writes information to, the hard disk, reads information from, or writes information to, And an optical disk drive 17 that reads information from, or writes information to, an optical disk such as, for example, a CD-ROM or other optical media . The hard disk drive 15, the magnetic disk drive 16 and the optical disk drive 17 are connected by a hard disk drive interface 18, a magnetic disk drive-interface 19 and an optical drive interface 20, respectively, And is connected to the bus 10.

Further, the computing system may further include an external memory 21 as a storage means. The external memory 21 may be connected to the system bus 10 through an input /

The above-described drives and their associated computer-readable media readable and writable by the drives provide non-volatile storage of computer-executable instructions, data structures, program modules and other data. The exemplary environment described herein illustrates a hard disk 15, magnetic disk 16 and optical disk 17, but may also include magnetic cassettes, flash memory cards, DVDs, Bernoulli cartridges, RAMs Other types of computer readable media for storing data, including ROM, ROM, etc., may be used.

Includes one or more program modules including an operating system 13b, one or more application programs 13c, other program modules 13d, and program data 13c that are loaded and executed by the processing unit 11 The program code means may be stored in the hard disk 15, the magnetic disk 16, the optical disk 17, the ROM 12a or the RAM 12b.

In addition, the computing system may receive commands and information from a user through other input devices 22 such as a keyboard, a pointing device, a microphone, a joystick, a game pad, a scanner, These input devices 22 may be connected to the processing unit 11 via an input / output interface 24 connected to the system bus 10. The input / output interface 24 may be, for example, a serial interface such as a serial port interface, a PS / 2 interface, a parallel port interface, a USB interface, an Institute of Electrical and Electronics Engineers (IEEE) 1394 interface (i.e., FireWire interface) Any of a variety of different interfaces can be represented logically, or even combinations of different interfaces can be represented logically.

In addition, the computing system to which the present invention is applied may further include a display device 26 such as a monitor or LCD or an audio device 27 such as a speaker or microphone, which may be connected via a video / audio interface 25 And is connected to the system bus 10. For example, other peripheral output devices (not shown), such as speakers and printers, may also be connected to the computer system. The video / audio interface unit 25 may include a high definition multimedia interface (HDMI), a graphics device interface (GDI), or the like.

Further, the computing system embodying the invention is connectable to a network such as, for example, an office-wide or enterprise-wide computer network, a home network, an intranet, and / or the Internet. The computer system may exchange data with external sources such as, for example, a remote computer system, a remote application, and / or a remote database.

To this end, a computing system to which the present invention is applied includes a network interface 28 for receiving data from an external source and / or for transmitting data to an external source.

In the present invention, such a computing system is capable of transmitting and receiving information with a device located remotely via the network interface 28. For example, when the computing system refers to the terminal device 300, it can transmit and receive information to / from the beacon device 200 or the service management server 400 through the network interface 28. On the other hand, when the computing system refers to the beacon device 200 or the service management server 400, information can be transmitted and received to / from the terminal device 300 through the network interface 28. The network interface 28 may be represented by a logical combination of one or more software and / or hardware modules, such as, for example, a network interface card and a corresponding Network Driver Interface Specification ("NDIS") stack.

Likewise, the computer system receives data from an external source via the input / output interface 24 or transmits data to an external source. Output interface 24 may be coupled to a modem 23 (e.g., a standard modem, a cable modem, or a digital subscriber line (" DSL ") modem) Lt; / RTI > and / or transmit data to an external source.

Although FIG. 10 shows an operating environment suitable for the present invention, the principles of the present invention may be employed with any system that can implement the principles of the present invention, with appropriate modifications if necessary. The environment shown in Figure 10 is merely illustrative and does not represent a small portion of the very diverse environment in which the principles of the present invention may be implemented.

In addition, various information generated in the execution of the process of verifying the beacon signal validity in the beacon service system of the present invention can be stored and accessed on any computer readable medium related to the computing system. For example, a portion of these program modules and a portion of the associated program data may be stored in the system memory 12, such as in the operating system 13b, the application program 13c, the program module 13d, and / (13e).

Further, when a mass storage device such as a hard disk is connected to the computing system, such program modules and related program data may be stored in the mass storage device. In a networked environment, program modules associated with the present invention, or portions thereof, may be stored in a remote computer system connected via a modem 23 or network interface 25 of the input / output interface 24. The execution of such a module can be performed in a distributed environment as described above.

As described above, the present specification contains details of a number of specific implementations, but they should not be construed as being limitations on the scope of any invention or claimability, but rather on the particular embodiment of a particular invention But should be understood as an explanation of the features. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

Certain embodiments of the subject matter described herein have been described. Other embodiments are within the scope of the following claims. For example, the operations recited in the claims may be performed in a different order and still achieve desirable results. By way of example, the process illustrated in the accompanying drawings does not necessarily require that particular illustrated or sequential order to obtain the desired results. In certain implementations, multitasking and parallel processing may be advantageous.

The description sets forth the best modes of the present invention and provides examples for the purpose of illustrating the invention and enabling a person skilled in the art to make and use the invention. The written description is not intended to limit the invention to the specific terminology presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art will recognize that modifications, changes, and modifications can be made thereto without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited by the described embodiments but should be defined by the claims.

The present invention relates to a method and apparatus for providing a beacon service, and more particularly, to a method and apparatus for providing a beacon service by registering a desired beacon service, And a method of providing a beacon service to a user and a device for providing a route such as a distance to a franchisee and a travel direction.

According to the present invention, when a user transmits beacon service information registered in a terminal device to a service management server, the service management server extracts a franchisee who can use the registered beacon service while being positioned around the terminal device, The direction and the distance to the franchisee are calculated and provided to the user so that the user can be actively provided with the beacon service desired by the user and thus the satisfaction of the user in using the beacon service can be enhanced. It is possible to induce consumers who have a high desire for consumption of goods or services to be provided to the merchant, thereby helping increase sales.

Accordingly, the present invention can contribute to the development of beacon service industry through the above-mentioned beacon service providing method, and it is possible that the beacon service industry can be industrially used because it is possible to carry out the beacon service industry clearly or practically.

100: communication network 200: beacon device 300: terminal device
400; Service management server

Claims (20)

The service management server registering at least one first beacon identification information;
Collecting at least one second beacon identification information received from the beacon device in real time;
Determining whether at least one franchise corresponding to the registered first beacon identification information is located within a predetermined radius from the terminal device based on the second beacon identification information;
If it is determined that the at least one franchisee is located within the radius of the terminal, based on the collected at least one second beacon identification information, from the terminal device to at least one franchisee corresponding to the registered first beacon identification information Calculating a traveling direction and a distance; And
Transmitting the calculated traveling direction and distance information to the terminal device;
The beacon service providing method comprising: The method of claim 1, wherein the registering step
Receiving at least one beacon service information registered in the terminal device by the service management server from the terminal device at the request of the user;
Extracting at least one first beacon identification information corresponding to the received beacon service information; And
Registering the extracted first beacon identification information;
The beacon service providing method comprising: 2. The method of claim 1, wherein the calculating step
Calculating a current position of the terminal device by triangulation based on the at least one second beacon identification information,
And calculating a traveling direction and a distance to the at least one merchant based on the calculated current position. The method according to claim 1,
Extracting at least one franchisee corresponding to the extracted first beacon identification information while being located within the radius from the terminal device when it is determined that the at least one franchisee is located within the radius;
Further comprising the steps of:
And calculating a traveling direction and a distance to the extracted at least one merchant point. 2. The method of claim 1, wherein the transmitting
And transmits the progress direction and distance information to at least one merchant providing highest priority service content among at least one service content corresponding to the extracted at least one first beacon identification information. Delivery method. 2. The method of claim 1, wherein the transmitting
And a traveling direction and distance information from the terminal to the closest merchant are transmitted. The method according to claim 1,
Comparing the received second beacon identification information with the registered first beacon identification information; And
Transmitting the service content corresponding to the second beacon identification information to the terminal device when the second beacon identification information matches the first beacon identification information;
The beacon service providing method further comprising: 8. The method of claim 7,
Calculating a time to stay at an affiliate shop corresponding to the second beacon identification information if the received second beacon identification information matches the extracted first beacon identification information; And
The terminal device transmitting service content corresponding to the calculated stay time to the terminal device;
The beacon service providing method further comprising: 9. The method of claim 8, wherein the residence time is
Wherein the second beacon identification information is calculated based on a number of times the second beacon identification information is continuously received with a signal strength equal to or greater than a preset received signal strength. A computer-readable recording medium on which a program for executing the method according to any one of claims 1 to 9 is recorded. A computer program stored in a computer-readable medium embodied thereon for carrying out the method recited in any one of claims 1 to 9. A communication module for transmitting and receiving data to and from a terminal device in cooperation with a communication network; And
Wherein the terminal device registers at least one first beacon identification information, collects, in real time, second beacon identification information received from the beacon device by the terminal device from the terminal device, Determining whether at least one merchant corresponding to the extracted first beacon identification information is located within a predetermined radius, and if the merchant is located within the radius, extracting from the terminal device at least one merchant point corresponding to the extracted first beacon identification information A control module for calculating a traveling direction and a distance of the vehicle;
And a service management server. 13. The system of claim 12, wherein the control module
When receiving at least one beacon service information registered in the terminal apparatus from the terminal apparatus, extracts at least one first beacon identification information corresponding to the beacon service information, extracts at least one first beacon identification information Is registered in the service management server. 13. The system of claim 12, wherein the control module
Calculating a current position of the terminal device by triangulation based on the at least one second beacon identification information and then calculating a traveling direction and a distance to the at least one franchisee based on the calculated current position Features a service management server. 13. The system of claim 12, wherein the control module
Extracting at least one franchise point corresponding to the extracted first beacon identification information while being located within the radius from the terminal device when the at least one franchise point is located within the radius, And calculates a traveling direction and a distance. 13. The system of claim 12, wherein the control module
And controlling the terminal device to transmit the proceeding direction and distance information to at least one merchant providing the service content having the highest priority among at least one service content corresponding to the extracted at least one first beacon identification information Wherein the service management server comprises: 13. The system of claim 12, wherein the control module
Wherein the controller controls the terminal device to transmit the traveling direction and distance information from the terminal device to the closest merchant to the terminal device. 13. The system of claim 12, wherein the control module
And controls to transmit the service contents corresponding to the second beacon identification information to the terminal apparatus when the received second beacon identification information matches the extracted first beacon identification information. 19. The apparatus of claim 18, wherein the control module
The control unit calculates the time at which the terminal device stays at the merchant corresponding to the second beacon identification information and controls the terminal device to transmit the service content corresponding to the calculated stay time to the terminal device. 20. The method of claim 19, wherein the residence time is
Wherein the second beacon identification information is calculated based on the number of times that the second beacon identification information is continuously received with a signal strength equal to or greater than a preset received signal strength.

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