KR20170050268A - Attention induction method of the digital signage ad viewers - Google Patents

Attention induction method of the digital signage ad viewers Download PDF

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Publication number
KR20170050268A
KR20170050268A KR1020150151614A KR20150151614A KR20170050268A KR 20170050268 A KR20170050268 A KR 20170050268A KR 1020150151614 A KR1020150151614 A KR 1020150151614A KR 20150151614 A KR20150151614 A KR 20150151614A KR 20170050268 A KR20170050268 A KR 20170050268A
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advertisement
image
signage
target
digital signage
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KR1020150151614A
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Korean (ko)
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정찬의
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디노플러스 (주)
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Publication of KR20170050268A publication Critical patent/KR20170050268A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements

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  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
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  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Controls And Circuits For Display Device (AREA)
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Abstract

The present invention relates to a method to attract the attention of digital signage advertisement (AD) viewers, inducing the gaze of a passerby in front of a signage (digital signage) so the passerby pays attention to the AD, thereby enhancing the AD effect. According to the present invention, the method comprises the following steps of: (a) exposing general AD to be ordinarily exposed; (b) detecting a passerby in the front of a signage; (c) selecting a gaze induction image to be transmitted to attract a gaze when the passerby is detected based on a detection result of step (b); (d) transmitting the gaze induction image, selected in the step (c), to attract the gaze of the passerby; (e) determining whether or not the direction of the face of the passerby faces the signage after the step (d); and (f) transmitting target AD when the passerby pays attention to the signage based on a determination result of step (e).

Description

{Attention induction method of digital signage ad viewers}

BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to attracting attention of a digital signage advertisement viewer, and more particularly, to an advertisement in which a line of sight passing through a signage (digital signage) The present invention relates to a method of attracting attention of a digital signage advertisement viewer.

In recent years, digital signage has attracted attention as a digital image device that provides not only broadcast programs but also specific information in public places such as airports, hotels, and hospitals, with communications tools that can induce marketing, advertising, training effects and customer experience of companies . This digital signage provides a comprehensive set of software and management platforms that control the main functions of existing commercial digital information displays (DIDs).

[0004] Conventional techniques for performing advertisements using such digital signage are disclosed in Patent Documents 1 to 4 below.

The prior art disclosed in Patent Document 1 provides a high quality and high quality advertisement sign for guiding tobacco to a tobacco cigarette having a specific structure and is arranged on the front surface of a tobacco display case of a cigarette display case, The LED lamps are fixedly installed, and the LED lamps built in the LEDs are repeatedly turned on and off repeatedly. The LED lamps are placed on a cigarette display stand to illuminate the front surface of the display cigarettes. It leads to gaze.

The prior art disclosed in Patent Document 2 includes a body frame constituting a skeleton of an advertisement signboard for gaze guidance and a body cover assembled on the outer surface of the support frame; And a front advertisement display unit provided on the front surface of the body cover and capable of providing differentiated visual effects compared to other advertisement signboards by rotating while being turned at a predetermined angle repeatedly by a swivel device.

With such a configuration, an advertisement display part (e.g., a signboard, a sign board, a channel bar, an amber, etc., a car center car, a pot of a restaurant or a fish shape) of various various shapes can be rotated and rotated at a predetermined angle, So that the quality and reliability of the product can be greatly improved. Accordingly, it is possible to provide a good image by satisfying the various needs of the users who are the users.

The conventional art disclosed in Patent Document 3 includes a plurality of motion detection sensors disposed at predetermined intervals along a rail of a structure such as a bridge, a bridge, a stairway, and an escalator to detect the motion of a pedestrian, A plurality of control units connected to the plurality of control units for receiving an operation detection signal from the motion detection sensor in which the motion of the pedestrian is sensed, and a plurality of advertisement texts or public interest phrases displayed in the longitudinal direction of the parapet, The advertisement module that illuminates only the advertisement text or the public interest text located in the vicinity of the pedestrian by the control unit which receives the motion detection signal from the motion detection sensors that sense the pedestrian's gaze in the advertisement text or the public interest text, .

With this configuration, the advertisement of the advertisement is improved by inducing the attention of the public so that the advertisement contents can be transmitted more efficiently.

The conventional art disclosed in Patent Document 4 receives viewer images of one or more viewers watching broadcast content, recognizes one or more viewers from input viewer images to generate viewing behavior information, And an advertisement effect measurement server for analyzing the advertisement effect for each viewer based on the received viewing behavior information to generate and deliver the advertisement effect measurement result.

Through such a configuration, viewers' viewing behavior information is analyzed from the images collected using the camera, and audience ratings and advertisement effect data are efficiently transmitted.

Korean Patent Laid-Open No. 10-2010-0050857 (published on May 14, 2010) (Name of invention: Advertisement sign for guidance and cigarette sight guidance) Registered in the Republic of Korea Utility Model 20-0472228 (Registered on April 4, 2014) (Name of invention: Korean Registered Patent No. 10-1326259 (Registered on October 31, 2013) (Name of invention: advertising system using motion detection and lighting) Korean Patent Publication No. 10-2014-0023788 (published on Feb. 21, 2014) (Title: Method and system for analyzing audience rating and advertising effect based on audience behavior recognition)

However, since the above-described conventional technique is a method of guiding a line-of-sight of a passerby to a digital signage through the use of an external shape (enclosure) of a digital signage or a change in the surrounding environment (illumination, etc.) There is a drawback in that it is costly and inconvenient due to environmental limitations.

In particular, since the digital signage enclosure must be produced in a special form that can guide the passer-by, it takes a long time to produce the digital signage and causes a disadvantage that the production is complicated.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in order to solve all of the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide an advertisement in which a gaze of a passerby passing in front of a signage (digital signage) The present invention provides a method of attracting attention of a digital signage advertisement viewer.

Another object of the present invention is to provide a method of attracting attention of a digital signage advertisement viewer who can improve the advertisement effect by paying attention to an advertisement that induces a gaze of a passerby using the effect of the advertisement itself.

According to an aspect of the present invention, there is provided a method of attracting attention of a digital signage advertisement viewer comprising the steps of: (a) exposing a general advertisement in which continuous exposure is performed; (b) detecting a passenger in front of the signage; (c) if the detected result of step (b) is sensed, selecting a target image to be transmitted for line-of-sight induction; (d) transmitting a target guidance image for line-of-sight induction in the line selected in the step (c); (e) determining whether the face direction of the passer-in is directed to the signage after the step (d); (f) sending a destination advertisement when the owner decides the signing as a result of the determination in the step (e).

In the step (b), an image of a specific area ahead of the signage is acquired through a camera mounted on the signage during the exposure of the general advertisement, and a passenger is detected through an image analysis technique in the image of the specific area .

In the step (c), the attention derived images stored in the target-derived-image storing unit are selected randomly or in a predetermined order.

In the step (d), when the selection of the target image is stopped, the transmission of the target advertisement is stopped, the information of the general advertisement is stored, and the selected target image is transmitted.

In the step (e), an image of a specific area in front of the signage is acquired, an image is separated into objects using an outline extraction technique from the acquired image, a human shape image is extracted from the image of the separated object, Extracts only the face portion from the extracted human shape image, and detects the brightness using the pixel value of the image, and determines the face direction as the detected brightness value.

In the step (f), the target advertisement is repeatedly transmitted once or a predetermined number of times, and when the transmission of the target advertisement is finished, the general advertisement being transmitted is selected based on the general advertisement information automatically stored, .

According to the present invention, in order to induce the gaze of the passerby before sending out the target advertisement to be exposed, the gaze guidance image is first transmitted, and when the gaze is viewed from the signage, the target advertisement is exposed, There are advantages to be expected.

In addition, when the present invention is applied to a customized advertisement provided for enhancing the effect of advertisement exposure, there is an advantage that the advertisement effect can be improved.

FIG. 1 is a configuration diagram of a digital signage to which a method of attracting attention of a digital signage advertisement viewer according to the present invention is applied;
FIGS. 2A and 2B are diagrams for explaining a process of determining a face direction in a signage, FIG.
FIGS. 3A and 3B are diagrams illustrating an example of the configuration of an attention target image,
4 is a flowchart illustrating a method of attracting attention of a digital signage advertisement viewer according to the present invention.

Hereinafter, a method of attracting attention of a digital signage advertisement viewer according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a configuration diagram of a digital signage 1 to which a method of attracting attention of a digital signage advertisement viewer according to a preferred embodiment of the present invention is applied.

The digital signage 1 to which the digital signage advertisement viewer's attention induction method according to the present invention is applied includes the passer-by sensing unit 10, the attention drawing image storage unit 20, the attention drawing image control unit 30, 40, a face direction detection unit 50, and a destination advertisement storage unit 60.

The passenger detection unit 10 detects the passengers passing in front of the digital signage 1 and detects the presence of a passenger in front of the digital signage 1 through a camera mounted at a predetermined position of the digital signage 1 Acquires an image of a region, and detects a passenger therefrom. In order to acquire images for detection of passengers, a dome camera, an IP camera, a Kinect camera, and the like can be used.

The target advertisement storage unit 20 is preferably an intense image for attracting the eyes and the exposure time is preferably short. The target advertisement storage unit 60 stores the target advertisement created for the actual advertisement purpose .

When the passengers are detected, the noticed guidance image controller 30 selects and sends the noticed guidance image to be transmitted for the sight guidance, and controls the dispatcher to send the targeted advertisement when the passenger notices the noticed guidance image.

The advertisement display unit 40 displays a general advertisement at a normal time, a notice-inducing advertisement when a passenger is detected, and a target advertisement when a passenger is noticed.

The face direction detection unit 50 detects the face direction of a person who is paying attention to the digital signage 1 and transmits the detected face direction to the attention target image control unit 30. The attention target image control unit 30 controls the transmission continuation of the target advertisement and the stop of the target advertisement according to the face direction detected through the face direction detection unit 50.

FIG. 4 is a flowchart illustrating a method of attracting attention of a digital signage advertisement viewer according to the present invention. Referring to FIG. (b) detecting a passenger in front of the signage (S20); (c) selecting (S30) a target image to be transmitted for gaze guidance if the detection result of step (b) is detected; (d) transmitting (S40) an indicium induction image for guiding the line in the line selected in the step (c); (e) determining (S50) whether the face direction of the passenger is directed to the signee after the step (d); (f) sending a destination advertisement (S60 to S70) when the decision of the step (e) is that the owner is paying attention to the signage.

In the step (b), an image of a specific area ahead of the signage is acquired through a camera mounted on the signage during the exposure of the general advertisement, and a passenger is detected through an image analysis technique on the image of the specific area.

Also, in the step (c), it is preferable to randomly or in a predetermined order to select the target image to be stored in the target image storage unit 20.

In the step (d), it is preferable that the transmission of the general advertisement exposed during the selection of the target information is stopped, the information of the general advertisement is stored, and the selected target information is transmitted.

In the step (e), an image of a specific area in front of the signage is acquired, an image is separated into objects using an outline extraction technique from the acquired image, a human shape image is extracted from the image of the separated object , It is preferable to extract only the face portion from the extracted human shape image, detect the brightness using the pixel value of the image, and determine the face direction as the detected brightness value.

In addition, in the step (f), the target advertisement is repeatedly transmitted once or a preset number of times, and when the transmission of the target advertisement is completed, the general advertisement being transmitted is selected based on the general advertisement information automatically stored, .

The attention induction method of the digital signage advertisement viewer according to the present invention will be described in detail as follows.

First, the driving power is supplied to the digital signage 30, and when an operation command is input, the attention drawing video controller 30 fetches the general advertisement stored in the internal memory at step S10 and outputs the general advertisement to the advertisement display unit 40 . Here, the exposure of the general advertisement proceeds according to a predetermined advertisement exposure schedule.

In a state where the general advertisement is exposed, the passenger detection unit 10 continuously detects a passenger passing in front of the digital signage 1 (S20). In this case, it is preferable to detect a passenger by attaching any one of a dome camera, an IP camera, and a Kinect camera to a predetermined position of the digital signage 1. For example, an image of a specific area in front of the signage is acquired through a camera mounted on the digital signage 1 during exposure, and a passenger is detected through an image analysis technique on the image of the specific area. Fig. 2A shows a state in which a passenger 2 is present in front of the digital signage 1. Fig. The sensed signal, which is a row generated through the detection of the passenger in this manner, is transmitted to the noticed inductive image control unit 30 in real time. Here, the detection signal which is a pass-through signal can use an electric high signal (5 V) or a low signal (0 V). A high signal may be used when a passenger is sensed, a low signal may be used when a passenger is not sensed, and vice versa.

The attention target image control unit 30 analyzes the passenger detection signal and controls to continuously maintain the exposure of the general advertisement that is currently exposed when the passenger is not perceived. In contrast, if the passenger is a detected signal, the advertisement display unit 40 is controlled to stop the exposure of the general advertisement currently being exposed. At this time, information of the general advertisement exposed at present is stored in the internal memory. This is to reproduce again from the point where the previous advertisement was stopped.

Then, the attracting target image control unit 30 selects the target attracting image to be sent out for guiding the passer-by eye (S30). Here, the noticed induction image for guiding the passengers is stored in the noticed induction image storage unit 20. Since the target image is intended to attract the facility of the passerby, it is desirable that the target image is strong and has a short exposure time. It is preferable to select such a noticed image in random order or in a predetermined order. As shown in FIG. 3A, the target inductive image can be combined with the target advertisement image and displayed as one integrated image. As shown in FIG. 3B, the target inductive image and the target advertisement image are independently separated and displayed It is also possible to do.

Since the aimed guidance image produced as described above is actually produced as one advertisement, it can not be sent separately for gaze guidance, and the advertisement itself must be repeatedly transmitted, and eventually it is not different from a normal everyday exposure advertisement. According to the present invention, it is configured to separately prepare a target image for guidance and transmit it independently. Various target images are prepared and transmitted, thereby preventing a decrease in interest due to repetitive exposure. The target image can be stored in the target image storage unit 20, and the exposure order can be determined or arbitrarily selected and exposed.

Then, in step S40, a noticed induction image for guiding the selected passenger through the advertisement display unit 40 is transmitted. The attention induction image stops the transmission of the general advertisement being exposed and sends the attention induction image.

When the noticed guidance image starts to be transmitted, the direction of the face of the passenger is determined immediately in step S50. That is, it is determined whether the face direction of the passenger is directed to the signage. In the present invention, an image of a specific region in front of the signage is acquired, and an image is extracted from the acquired image using an outline extraction technique Separate images by objects. Thereafter, the human shape image is extracted from the image of the separated object, and only the face portion is recognized in the extracted human shape image. Then, the brightness is detected using the pixel value of the image and the face direction is determined as the detected brightness value. The front face of a real person, the side face including a hair, and the hair back only have a large difference in the brightness value of all the pixels. For example, the front face has the largest brightness value, the second side has the larger brightness value, and the back face has the lowest brightness value. Based on this difference, it is possible to determine in which direction the face is looking.

Next, in step S60, the target-guidance-image control unit 30 determines an advertisement to be displayed based on the face direction detection value, and controls the advertisement presentation.

For example, if it is determined that the passerby does not pay attention to the target guidance image until the end of the transmission of the target guidance image, another target guidance image is selected and transmitted again to determine whether or not the target attention image is to be watched. At this time, if the passerby passes the signage and no more passengers are detected, the general advertisement is extracted based on the general advertisement exposure information previously stored in the internal memory and reproduced. If it is determined that the direction of the face of the passenger is focused on the signage during the exposure of the target guidance image, the target guidance image transmission is stopped and the target advertisement stored in the target advertisement storage unit 60 is retrieved Express the advertisement. Here, the destination advertisement can be configured to be sent out as a customized advertisement, and the destination advertisement can be configured to be capable of sending one time or sending a number of times continuously. When the target advertisement transmission is completed, the process returns to step S10 to execute the general advertisement exposure.

According to the present invention, the gaze of the passerby passing the digital signage is guided to the digital signage through the attracting advertisement for guiding the gaze attention, and when the passenger notices the digital signage, the target advertisement is displayed to enhance the advertisement effect do.

Although the present invention has been described in detail with reference to the above embodiments, it is needless to say that the present invention is not limited to the above-described embodiments, and various modifications may be made without departing from the spirit of the present invention.

The present invention is applied to a technique for enhancing an advertisement effect when a desired advertisement is transmitted through digital signage.

1: Digital signage
10:
20: an attention target image storage unit
30:
40:
50: face direction detecting unit
60: destination advertisement storage unit

Claims (6)

A method for attracting attention of a digital signage advertisement viewer,
(a) exposing a regular advertisement that is continuously exposed;
(b) detecting a passenger in front of the signage;
(c) if the detected result of step (b) is sensed, selecting a target image to be transmitted for line-of-sight induction;
(d) transmitting a target guidance image for line-of-sight induction in the line selected in the step (c);
(e) determining whether the face direction of the passer-in is directed to the signage after the step (d); And
(f) sending a destination advertisement to the digital signage advertisement viewer when it is determined in the step (e) that the user is interested in the signage.
The method of claim 1, wherein the step (b) comprises: acquiring an image of a specific area ahead of the signage through a camera mounted on the signage during the exposure of the general advertisement; The method comprising the steps of:
The method according to claim 1, wherein the step (c) is to randomly or in a predetermined order select a target image to be stored in the target image storing unit.
The method of claim 1, wherein, in the step (d), after stopping transmission of a general advertisement being exposed when selecting the target information, storing the information of the general advertisement, and then transmitting the selected target information. A method of deriving a viewer's attention.
The method of claim 1, wherein the step (e) comprises: obtaining an image of a specific area in front of the signage; separating the image into objects using an outline extraction technique from the acquired image; Extracting only the facial part from the extracted human shape image, detecting the brightness using the pixel value of the image, and judging the face direction as the detected brightness value.
The method as claimed in claim 1, wherein the step (f) repeatedly transmits the target advertisement once or a preset number of times, and when the transmission of the target advertisement is completed, the general advertisement being transmitted on the basis of the general advertisement information And sending the selected advertisement to the digital signage advertisement viewer.


KR1020150151614A 2015-10-30 2015-10-30 Attention induction method of the digital signage ad viewers KR20170050268A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210111953A (en) 2020-03-03 2021-09-14 주식회사 코아소프트 Customer reaction apparatus using digital signage
KR20220150167A (en) 2021-05-03 2022-11-10 주식회사 모드랩 Digital signage apparatus
CN114604800B (en) * 2022-03-31 2023-12-15 江苏西顿科技有限公司 Explosion-proof AGV car

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210111953A (en) 2020-03-03 2021-09-14 주식회사 코아소프트 Customer reaction apparatus using digital signage
KR20220165227A (en) 2020-03-03 2022-12-14 주식회사 코아소프트 Customer reaction apparatus using digital signage
KR20220150167A (en) 2021-05-03 2022-11-10 주식회사 모드랩 Digital signage apparatus
CN114604800B (en) * 2022-03-31 2023-12-15 江苏西顿科技有限公司 Explosion-proof AGV car

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