KR20170050268A - Attention induction method of the digital signage ad viewers - Google Patents
Attention induction method of the digital signage ad viewers Download PDFInfo
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- KR20170050268A KR20170050268A KR1020150151614A KR20150151614A KR20170050268A KR 20170050268 A KR20170050268 A KR 20170050268A KR 1020150151614 A KR1020150151614 A KR 1020150151614A KR 20150151614 A KR20150151614 A KR 20150151614A KR 20170050268 A KR20170050268 A KR 20170050268A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
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Abstract
Description
BACKGROUND OF THE INVENTION 1. Field of the Invention [0002] The present invention relates to attracting attention of a digital signage advertisement viewer, and more particularly, to an advertisement in which a line of sight passing through a signage (digital signage) The present invention relates to a method of attracting attention of a digital signage advertisement viewer.
In recent years, digital signage has attracted attention as a digital image device that provides not only broadcast programs but also specific information in public places such as airports, hotels, and hospitals, with communications tools that can induce marketing, advertising, training effects and customer experience of companies . This digital signage provides a comprehensive set of software and management platforms that control the main functions of existing commercial digital information displays (DIDs).
[0004] Conventional techniques for performing advertisements using such digital signage are disclosed in Patent Documents 1 to 4 below.
The prior art disclosed in Patent Document 1 provides a high quality and high quality advertisement sign for guiding tobacco to a tobacco cigarette having a specific structure and is arranged on the front surface of a tobacco display case of a cigarette display case, The LED lamps are fixedly installed, and the LED lamps built in the LEDs are repeatedly turned on and off repeatedly. The LED lamps are placed on a cigarette display stand to illuminate the front surface of the display cigarettes. It leads to gaze.
The prior art disclosed in Patent Document 2 includes a body frame constituting a skeleton of an advertisement signboard for gaze guidance and a body cover assembled on the outer surface of the support frame; And a front advertisement display unit provided on the front surface of the body cover and capable of providing differentiated visual effects compared to other advertisement signboards by rotating while being turned at a predetermined angle repeatedly by a swivel device.
With such a configuration, an advertisement display part (e.g., a signboard, a sign board, a channel bar, an amber, etc., a car center car, a pot of a restaurant or a fish shape) of various various shapes can be rotated and rotated at a predetermined angle, So that the quality and reliability of the product can be greatly improved. Accordingly, it is possible to provide a good image by satisfying the various needs of the users who are the users.
The conventional art disclosed in Patent Document 3 includes a plurality of motion detection sensors disposed at predetermined intervals along a rail of a structure such as a bridge, a bridge, a stairway, and an escalator to detect the motion of a pedestrian, A plurality of control units connected to the plurality of control units for receiving an operation detection signal from the motion detection sensor in which the motion of the pedestrian is sensed, and a plurality of advertisement texts or public interest phrases displayed in the longitudinal direction of the parapet, The advertisement module that illuminates only the advertisement text or the public interest text located in the vicinity of the pedestrian by the control unit which receives the motion detection signal from the motion detection sensors that sense the pedestrian's gaze in the advertisement text or the public interest text, .
With this configuration, the advertisement of the advertisement is improved by inducing the attention of the public so that the advertisement contents can be transmitted more efficiently.
The conventional art disclosed in Patent Document 4 receives viewer images of one or more viewers watching broadcast content, recognizes one or more viewers from input viewer images to generate viewing behavior information, And an advertisement effect measurement server for analyzing the advertisement effect for each viewer based on the received viewing behavior information to generate and deliver the advertisement effect measurement result.
Through such a configuration, viewers' viewing behavior information is analyzed from the images collected using the camera, and audience ratings and advertisement effect data are efficiently transmitted.
However, since the above-described conventional technique is a method of guiding a line-of-sight of a passerby to a digital signage through the use of an external shape (enclosure) of a digital signage or a change in the surrounding environment (illumination, etc.) There is a drawback in that it is costly and inconvenient due to environmental limitations.
In particular, since the digital signage enclosure must be produced in a special form that can guide the passer-by, it takes a long time to produce the digital signage and causes a disadvantage that the production is complicated.
SUMMARY OF THE INVENTION Accordingly, the present invention has been made in order to solve all of the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide an advertisement in which a gaze of a passerby passing in front of a signage (digital signage) The present invention provides a method of attracting attention of a digital signage advertisement viewer.
Another object of the present invention is to provide a method of attracting attention of a digital signage advertisement viewer who can improve the advertisement effect by paying attention to an advertisement that induces a gaze of a passerby using the effect of the advertisement itself.
According to an aspect of the present invention, there is provided a method of attracting attention of a digital signage advertisement viewer comprising the steps of: (a) exposing a general advertisement in which continuous exposure is performed; (b) detecting a passenger in front of the signage; (c) if the detected result of step (b) is sensed, selecting a target image to be transmitted for line-of-sight induction; (d) transmitting a target guidance image for line-of-sight induction in the line selected in the step (c); (e) determining whether the face direction of the passer-in is directed to the signage after the step (d); (f) sending a destination advertisement when the owner decides the signing as a result of the determination in the step (e).
In the step (b), an image of a specific area ahead of the signage is acquired through a camera mounted on the signage during the exposure of the general advertisement, and a passenger is detected through an image analysis technique in the image of the specific area .
In the step (c), the attention derived images stored in the target-derived-image storing unit are selected randomly or in a predetermined order.
In the step (d), when the selection of the target image is stopped, the transmission of the target advertisement is stopped, the information of the general advertisement is stored, and the selected target image is transmitted.
In the step (e), an image of a specific area in front of the signage is acquired, an image is separated into objects using an outline extraction technique from the acquired image, a human shape image is extracted from the image of the separated object, Extracts only the face portion from the extracted human shape image, and detects the brightness using the pixel value of the image, and determines the face direction as the detected brightness value.
In the step (f), the target advertisement is repeatedly transmitted once or a predetermined number of times, and when the transmission of the target advertisement is finished, the general advertisement being transmitted is selected based on the general advertisement information automatically stored, .
According to the present invention, in order to induce the gaze of the passerby before sending out the target advertisement to be exposed, the gaze guidance image is first transmitted, and when the gaze is viewed from the signage, the target advertisement is exposed, There are advantages to be expected.
In addition, when the present invention is applied to a customized advertisement provided for enhancing the effect of advertisement exposure, there is an advantage that the advertisement effect can be improved.
FIG. 1 is a configuration diagram of a digital signage to which a method of attracting attention of a digital signage advertisement viewer according to the present invention is applied;
FIGS. 2A and 2B are diagrams for explaining a process of determining a face direction in a signage, FIG.
FIGS. 3A and 3B are diagrams illustrating an example of the configuration of an attention target image,
4 is a flowchart illustrating a method of attracting attention of a digital signage advertisement viewer according to the present invention.
Hereinafter, a method of attracting attention of a digital signage advertisement viewer according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.
FIG. 1 is a configuration diagram of a digital signage 1 to which a method of attracting attention of a digital signage advertisement viewer according to a preferred embodiment of the present invention is applied.
The digital signage 1 to which the digital signage advertisement viewer's attention induction method according to the present invention is applied includes the passer-by
The
The target
When the passengers are detected, the noticed
The
The face
FIG. 4 is a flowchart illustrating a method of attracting attention of a digital signage advertisement viewer according to the present invention. Referring to FIG. (b) detecting a passenger in front of the signage (S20); (c) selecting (S30) a target image to be transmitted for gaze guidance if the detection result of step (b) is detected; (d) transmitting (S40) an indicium induction image for guiding the line in the line selected in the step (c); (e) determining (S50) whether the face direction of the passenger is directed to the signee after the step (d); (f) sending a destination advertisement (S60 to S70) when the decision of the step (e) is that the owner is paying attention to the signage.
In the step (b), an image of a specific area ahead of the signage is acquired through a camera mounted on the signage during the exposure of the general advertisement, and a passenger is detected through an image analysis technique on the image of the specific area.
Also, in the step (c), it is preferable to randomly or in a predetermined order to select the target image to be stored in the target
In the step (d), it is preferable that the transmission of the general advertisement exposed during the selection of the target information is stopped, the information of the general advertisement is stored, and the selected target information is transmitted.
In the step (e), an image of a specific area in front of the signage is acquired, an image is separated into objects using an outline extraction technique from the acquired image, a human shape image is extracted from the image of the separated object , It is preferable to extract only the face portion from the extracted human shape image, detect the brightness using the pixel value of the image, and determine the face direction as the detected brightness value.
In addition, in the step (f), the target advertisement is repeatedly transmitted once or a preset number of times, and when the transmission of the target advertisement is completed, the general advertisement being transmitted is selected based on the general advertisement information automatically stored, .
The attention induction method of the digital signage advertisement viewer according to the present invention will be described in detail as follows.
First, the driving power is supplied to the
In a state where the general advertisement is exposed, the
The attention target
Then, the attracting target
Since the aimed guidance image produced as described above is actually produced as one advertisement, it can not be sent separately for gaze guidance, and the advertisement itself must be repeatedly transmitted, and eventually it is not different from a normal everyday exposure advertisement. According to the present invention, it is configured to separately prepare a target image for guidance and transmit it independently. Various target images are prepared and transmitted, thereby preventing a decrease in interest due to repetitive exposure. The target image can be stored in the target
Then, in step S40, a noticed induction image for guiding the selected passenger through the
When the noticed guidance image starts to be transmitted, the direction of the face of the passenger is determined immediately in step S50. That is, it is determined whether the face direction of the passenger is directed to the signage. In the present invention, an image of a specific region in front of the signage is acquired, and an image is extracted from the acquired image using an outline extraction technique Separate images by objects. Thereafter, the human shape image is extracted from the image of the separated object, and only the face portion is recognized in the extracted human shape image. Then, the brightness is detected using the pixel value of the image and the face direction is determined as the detected brightness value. The front face of a real person, the side face including a hair, and the hair back only have a large difference in the brightness value of all the pixels. For example, the front face has the largest brightness value, the second side has the larger brightness value, and the back face has the lowest brightness value. Based on this difference, it is possible to determine in which direction the face is looking.
Next, in step S60, the target-guidance-
For example, if it is determined that the passerby does not pay attention to the target guidance image until the end of the transmission of the target guidance image, another target guidance image is selected and transmitted again to determine whether or not the target attention image is to be watched. At this time, if the passerby passes the signage and no more passengers are detected, the general advertisement is extracted based on the general advertisement exposure information previously stored in the internal memory and reproduced. If it is determined that the direction of the face of the passenger is focused on the signage during the exposure of the target guidance image, the target guidance image transmission is stopped and the target advertisement stored in the target
According to the present invention, the gaze of the passerby passing the digital signage is guided to the digital signage through the attracting advertisement for guiding the gaze attention, and when the passenger notices the digital signage, the target advertisement is displayed to enhance the advertisement effect do.
Although the present invention has been described in detail with reference to the above embodiments, it is needless to say that the present invention is not limited to the above-described embodiments, and various modifications may be made without departing from the spirit of the present invention.
The present invention is applied to a technique for enhancing an advertisement effect when a desired advertisement is transmitted through digital signage.
1: Digital signage
10:
20: an attention target image storage unit
30:
40:
50: face direction detecting unit
60: destination advertisement storage unit
Claims (6)
(a) exposing a regular advertisement that is continuously exposed;
(b) detecting a passenger in front of the signage;
(c) if the detected result of step (b) is sensed, selecting a target image to be transmitted for line-of-sight induction;
(d) transmitting a target guidance image for line-of-sight induction in the line selected in the step (c);
(e) determining whether the face direction of the passer-in is directed to the signage after the step (d); And
(f) sending a destination advertisement to the digital signage advertisement viewer when it is determined in the step (e) that the user is interested in the signage.
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KR1020150151614A KR20170050268A (en) | 2015-10-30 | 2015-10-30 | Attention induction method of the digital signage ad viewers |
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KR1020150151614A KR20170050268A (en) | 2015-10-30 | 2015-10-30 | Attention induction method of the digital signage ad viewers |
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
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KR20210111953A (en) | 2020-03-03 | 2021-09-14 | 주식회사 코아소프트 | Customer reaction apparatus using digital signage |
KR20220150167A (en) | 2021-05-03 | 2022-11-10 | 주식회사 모드랩 | Digital signage apparatus |
CN114604800B (en) * | 2022-03-31 | 2023-12-15 | 江苏西顿科技有限公司 | Explosion-proof AGV car |
-
2015
- 2015-10-30 KR KR1020150151614A patent/KR20170050268A/en not_active Application Discontinuation
Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20210111953A (en) | 2020-03-03 | 2021-09-14 | 주식회사 코아소프트 | Customer reaction apparatus using digital signage |
KR20220165227A (en) | 2020-03-03 | 2022-12-14 | 주식회사 코아소프트 | Customer reaction apparatus using digital signage |
KR20220150167A (en) | 2021-05-03 | 2022-11-10 | 주식회사 모드랩 | Digital signage apparatus |
CN114604800B (en) * | 2022-03-31 | 2023-12-15 | 江苏西顿科技有限公司 | Explosion-proof AGV car |
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