KR20170046354A - Mobile Advertisement Platform - Google Patents
Mobile Advertisement Platform Download PDFInfo
- Publication number
- KR20170046354A KR20170046354A KR1020150146574A KR20150146574A KR20170046354A KR 20170046354 A KR20170046354 A KR 20170046354A KR 1020150146574 A KR1020150146574 A KR 1020150146574A KR 20150146574 A KR20150146574 A KR 20150146574A KR 20170046354 A KR20170046354 A KR 20170046354A
- Authority
- KR
- South Korea
- Prior art keywords
- advertisement
- biometric information
- information
- portable terminal
- user
- Prior art date
Links
- 238000000034 method Methods 0.000 claims description 9
- 230000004044 response Effects 0.000 claims description 5
- 230000008685 targeting Effects 0.000 claims description 3
- 230000001815 facial effect Effects 0.000 claims description 2
- 210000001747 pupil Anatomy 0.000 claims description 2
- 230000008921 facial expression Effects 0.000 claims 1
- 230000028327 secretion Effects 0.000 claims 1
- 239000000284 extract Substances 0.000 abstract description 2
- 230000000007 visual effect Effects 0.000 abstract 1
- 238000004891 communication Methods 0.000 description 9
- 230000036541 health Effects 0.000 description 4
- 238000005259 measurement Methods 0.000 description 4
- 210000000577 adipose tissue Anatomy 0.000 description 3
- 238000010586 diagram Methods 0.000 description 3
- 238000005516 engineering process Methods 0.000 description 3
- 238000004458 analytical method Methods 0.000 description 2
- 238000001514 detection method Methods 0.000 description 2
- 206010028980 Neoplasm Diseases 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 230000036772 blood pressure Effects 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 201000011510 cancer Diseases 0.000 description 1
- 239000002775 capsule Substances 0.000 description 1
- 238000002405 diagnostic procedure Methods 0.000 description 1
- 239000003814 drug Substances 0.000 description 1
- 229940079593 drug Drugs 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 230000002708 enhancing effect Effects 0.000 description 1
- 238000000605 extraction Methods 0.000 description 1
- 238000007667 floating Methods 0.000 description 1
- 210000003128 head Anatomy 0.000 description 1
- 238000010295 mobile communication Methods 0.000 description 1
- 208000010125 myocardial infarction Diseases 0.000 description 1
- 230000002093 peripheral effect Effects 0.000 description 1
- 230000008569 process Effects 0.000 description 1
- 239000000126 substance Substances 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
-
- G06K9/00342—
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- H04N5/2257—
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Finance (AREA)
- Tourism & Hospitality (AREA)
- Development Economics (AREA)
- Economics (AREA)
- Marketing (AREA)
- Accounting & Taxation (AREA)
- General Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Human Resources & Organizations (AREA)
- Primary Health Care (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention relates to a mobile advertising platform,
Various kinds of biometric sensor information of the portable terminal itself, various devices attached to the user's body or connected to the conductive electrodes are interlocked with the portable terminal and the measured biometric information is stored in the user DB of the server (s) connected to the network, ≪ / RTI >
When the user views the biometric information through the portable terminal or views the biometric information related to the biometric information, it extracts the advertisement relevance information from the user biometric information, selects the advertisement information stored in the advertisement information DB on the server (s) And more particularly to a mobile advertising platform that exposes advertisements within information or visual content.
Description
The present invention relates to a mobile advertising platform,
The present invention relates to a mobile advertisement platform in which advertisements and contents are combined based on biometric information extracted from biometric signals measured by devices such as a biosensor (s) .
The emergence of biosensors has been applied in various fields. Biosensors are used not only for detection of serious conditions such as cancer but also for various diagnostic methods such as predicting health condition by harmful biological detection of drugs. For example, biosensors for external use of the body are used for chemical analysis It is able to detect immediately the possibility of heart attack, and it is becoming possible to process various complex analysis protocols at low cost. It is also becoming easier to integrate various functions into a single platform through this biosensor technology.
As the biosensor technology is concentrated on a mobile communication terminal such as a portable terminal, the portable terminal itself is being developed as a health management platform capable of managing health, and bio-signals of the user's body are measured The number of biometric information is extracted and used as information for healthcare management, and there is a possibility of developing the application to the medical field.
In addition, the biosensors may be formed in a capsule shape to extract biometric information from the inside of the user's body. In addition, the biosensors may be inserted into the skin or adhered to the skin, or may be attached to various devices (medical devices, heart rate meters, blood pressure meters, The biometric information can be acquired by being interlocked or attached to the user's body in the form of a wearable device. When the biosensors and devices are combined with the portable terminal, they can be configured as a mobile advertisement platform capable of combining advertisements associated with biometric information.
Since the application program screen showing the biometric information to the user is combined with various contents such as image, text, and moving picture and displayed in a useful information form, the advertisement can be transmitted to the user as information without any sense of rejection.
In addition, since the portable terminal is connected to the sensor (s) and the device (s) through the network and the server (s) accessing various databases, a mobile advertisement capable of transmitting various contents combined with the advertisement through the network It can be a platform.
The present invention can be applied to a portable terminal that is linked to various devices including various biosensor (s) and a biosensor, and a portable terminal that is connected to various devices including a biosensor (s) To a user.
Various biosensor (s) are embedded in a portable terminal or a wearable device in which such a biosensor (s) is incorporated, but it is very difficult to deliver advertisements through a mobile terminal user interface.
In the case of the present invention, a mobile terminal as a mobile advertisement platform effectively conveys an advertisement as information useful to a user
, Various devices including a portable terminal's own biosensor (s) or a wearable device having a built-in biosensor
And to provide the measured biometric information in association with related contents and advertisements.
To this end, information for a target advertisement is extracted from biometric information, and information for a target advertisement is also extracted from the same content. The target information extracted from the advertisement is compared with the information for the target advertisement, and the content and the advertisement related to the biometric information are selected to effectively expose the biometric information, the content, and the advertisement information to the user.
With the mobile advertising platform of the present invention,
In particular, the present invention provides a mobile advertisement platform in which advertisements are exposed to users as useful information by combining contents and advertisements related to various biometric information measured from the body of a user, It can expand market opportunities for various devices, including wearable devices with integrated biosensors.
Fig. The mobile advertising platform concept diagram of the present invention
Fig. Mobile Ad Platform System Configuration Example of the Present Invention
3. Example of a Healthcare Device Internal Circuit Configuration of Mobile Advertising Platform of the Present Invention
FIG. An example of the mobile terminal circuit configuration in the mobile advertisement platform of the present invention
Figure 1 is a mobile advertising platform concept diagram of the present invention.
The biological signals of the
Also, the
In the case of the present invention, a method of operating the
The related advertisement and the content are linked from the biometric information extracted from the external biosensor or the
Extraction of information for the target advertisement and contents can be executed in the
In response to a request from the
2 is an exemplary configuration of a mobile advertisement platform system of the present invention.
A
When the biometric information stored in the
The content and the advertisement may be separately or combined and transmitted to the
And outputs the biometric information, the content, and the advertisement through the graphic user interface of the application program executed in the
FIG. 3 is a circuit configuration example of a
The
A non-contact short
A control
An
A voltage-
A
An A /
The body
A low frequency
A conductive
FIG. 4 is a block diagram of a
The
In the present invention, the noncontact
In particular, Near Field Communication (NFC) is one of RFID (Radio Frequency Identification) technologies, and generally uses a frequency band of 13.56 MHz. NFC has relatively low security because it has low implementation cost and short communication distance. A typical NFC circuit includes an NFC reader circuit and an NFC card circuit. The NFC reader circuit is a circuit for communicating with the outside, and the NFC card circuit is a circuit for communicating with the outside as an NFC card (or tag).
The facial surface temperature, and the pupil movement from the
Further, it is possible to extract the reaction information for the advertisement from the bio-signal at the time when the advertisement is exposed on the graphic user interface screen of the application program.
The mobile advertisement platform provides a platform for enhancing the advertisement effect by combining the contents related to the user's biometric information and the advertisement through the user biometric information and providing the same with the biometric information, thereby eliminating the feeling of rejection of the advertisement.
In addition, it is easy to construct a new business model for these biosensors and various devices by combining advertisement and contents while linking various devices including a biosensor or a biosensor with a portable terminal.
220: Display device
221: Display
222: HMD (Head Mount Device)
223: Video content screen
224: Advertising
300: Health care device
320: Body fat measurement unit
400: portable terminal
500: portable terminal interlocking device (s), sensor (s)
Claims (8)
Extracting information for a target advertisement from the biometric information;
Extracting targeting information associated with the advertisement from the advertisement;
Comparing the information for the targeted advertisement and the targeting information to determine the relevance of the advertisement;
Determining the relevance of the advertisement through the comparison step;
Said mobile advertising platform comprising the steps of:
A portable terminal for driving an application program and outputting the advertisement (s) related to the biometric information (s) and the biometric information to the application graphic user interface screen;
The server (s) stores biometric information in a biometric information DB upon request from the portable terminal, or selects a related advertisement from the stored biometric information (s) and the advertisement DB and transmits the selected advertisement to the portable terminal Mobile ad platform.
A content DB related to biometric information is further provided,
Wherein the server (s) selects the advertisement related to the biometric information in response to the request from the mobile terminal, and selects the content together with the advertisement, and transmits the synthesized content and advertisement to the mobile terminal.
Further comprising the step of tracking the user's facial expression, facial surface temperature, and pupil movement with the camera of the portable terminal, and extracting the response to the advertisement exposed on the application program graphic user interface screen platform.
Further comprising the step of extracting a response to the advertisement from the biometric information at the time when the advertisement is exposed on the application graphic user interface screen.
Wherein the biometric information is extracted from a biometric signal measured from a sensor and a device interlocked with the portable terminal.
Wherein the biometric information is input by a user through a mobile terminal user interface.
Wherein the biometric information is data obtained by analyzing a secretion of a user and a sample collected from a user's body.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020150146574A KR20170046354A (en) | 2015-10-21 | 2015-10-21 | Mobile Advertisement Platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020150146574A KR20170046354A (en) | 2015-10-21 | 2015-10-21 | Mobile Advertisement Platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20170046354A true KR20170046354A (en) | 2017-05-02 |
Family
ID=58742705
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020150146574A KR20170046354A (en) | 2015-10-21 | 2015-10-21 | Mobile Advertisement Platform |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20170046354A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019088661A1 (en) * | 2017-10-30 | 2019-05-09 | 코오롱인더스트리 주식회사 | Device, system and method for providing service relating to advertising and product purchase by using artificial-intelligence technology |
| WO2020071697A1 (en) * | 2018-10-05 | 2020-04-09 | 삼성전자주식회사 | Electronic device and method for controlling same |
| JP2020531987A (en) * | 2017-10-30 | 2020-11-05 | コーロン インダストリーズ インク | Devices, systems, and methods that use artificial intelligence technology to provide services related to advertising and product purchasing |
-
2015
- 2015-10-21 KR KR1020150146574A patent/KR20170046354A/en unknown
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2019088661A1 (en) * | 2017-10-30 | 2019-05-09 | 코오롱인더스트리 주식회사 | Device, system and method for providing service relating to advertising and product purchase by using artificial-intelligence technology |
| JP2020531987A (en) * | 2017-10-30 | 2020-11-05 | コーロン インダストリーズ インク | Devices, systems, and methods that use artificial intelligence technology to provide services related to advertising and product purchasing |
| WO2020071697A1 (en) * | 2018-10-05 | 2020-04-09 | 삼성전자주식회사 | Electronic device and method for controlling same |
| US11481811B2 (en) | 2018-10-05 | 2022-10-25 | Samsung Electronics Co., Ltd. | Electronic device and method for controlling same |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| Heintzman | A digital ecosystem of diabetes data and technology: services, systems, and tools enabled by wearables, sensors, and apps | |
| Mileti et al. | Nanomarketing: a new frontier for neuromarketing | |
| CN105748057B (en) | Information display method and electronic device supporting the same | |
| Vashist et al. | Commercial smartphone-based devices and smart applications for personalized healthcare monitoring and management | |
| US9946887B2 (en) | Method and apparatus for determining privacy policy based on data and associated values | |
| US20160377592A1 (en) | Single-use handheld diagnostic test device, and an associated system and method for testing biological and environmental test samples | |
| De Fazio et al. | Innovative IoT solutions and wearable sensing systems for monitoring human biophysical parameters: A review | |
| EP3490432A1 (en) | Systems and methods for measuring and managing a physiological-emotional state | |
| US20120022886A1 (en) | Medical Data Acquisition, Diagnostic and Communication System | |
| US20200090794A1 (en) | Server, portable terminal device, electronic device, and control method therfor | |
| CN111012323B (en) | Device for estimating blood pressure and device for supporting blood pressure estimation | |
| Sousa et al. | mHealth sensors and applications for personal aid | |
| Al Rasyid et al. | Implementation of blood glucose levels monitoring system based on wireless body area network | |
| Penmatsa et al. | Smart detection and transmission of abnormalities in ECG via Bluetooth | |
| CN104427942A (en) | Measurement assistance device, measurement assistance method, control program, and recording medium | |
| Singh et al. | Cloud server and internet of things assisted system for stress monitoring | |
| US20170177820A1 (en) | System and Device for Healthcare, Medical Information and Advertising Media Management | |
| KR20180106099A (en) | System and method for managing personalized health data based on web | |
| KR20170046354A (en) | Mobile Advertisement Platform | |
| US20190006030A1 (en) | Automated healthcare system | |
| CN106343986A (en) | Ambulatory blood pressure non-contact monitoring device based on camera | |
| US20220036481A1 (en) | System and method to integrate emotion data into social network platform and share the emotion data over social network platform | |
| Pejović et al. | Wireless ranging for contactless cognitive load inference in ubiquitous computing | |
| CN103914798A (en) | Health management system | |
| JP2007286947A (en) | Health maintenance management system |