KR20170014560A - Push Message Sending Server, Method and Computer Readable Recoding Medium - Google Patents

Abstract

The present invention relates to a server, method, and computer-readable recording medium for transmitting a push message. An embodiment of the present invention discloses a server for transmitting a push message, the server comprising: a group generation unit which selects a population including some of a plurality of users, and which groups the population into n groups; a message generation unit which generates n push messages having different configurations; a message management unit which performs control so that a k^th push message is transmitted to one or more user terminals (200, 300) included in a k^th group, and which performs control so that a response rate for the k^th push message is determined via the one or more user terminals (200, 300) included in the k^th group; a test performance unit which performs a test for measurement of communication states of the one or more user terminals (200, 300), included in the k^th group, before the transmission of the k^th push message; and a population management unit which changes the population so that a first user whose communication state does not exceed a reference value is excluded based on a result of the performance of the test.

Description

[0001] Push message sending server, method, and computer readable recording medium [0002]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a push message transmission server, a method and a computer-readable recording medium, and more particularly, And a push message transmission server for performing a pre-test considering the communication state of one or more user terminals 200 and 300 included in n groups, and a computer-readable recording medium.

Users using the mobile communication terminal can install and use various kinds of applications in order to receive a service of interest. Service entities that create and distribute these mobile applications send out notifications periodically or non-periodically to users who install and use the applications they deploy. These notifications are called push.

Push is characterized not by a user who consumes information but by a user in accordance with the intention of a service subject, and receives information in an involuntary manner. That is, under the push technique, the flow of information can be directly controlled on the side of information delivery (for example, service subject).

The pushing of the push by the service subject is to induce the user to use the service provided by the service subject, and the information included in the push includes the brief information about the service provided by the service subject.

The user who selects the push message can confirm specific information about the goods or service corresponding to the push, and this information is provided through a web site or application operated by the service entity that transmitted the push.

On the other hand, it is desirable that the service subject sending the push aims to allow the user who receives the push to select the corresponding push and to confirm the specific information, so it is preferable that the pushing user sends a push of the content preferred by the user who receives the push.

Embodiments of the present invention can provide a push message transmission server, a method, and a computer-readable recording medium for transmitting a push message.

Embodiments of the present invention also provide a push message delivery server, method, and computer readable medium that are controlled to send push messages of various configurations to some users among all users, Can be provided.

Embodiments of the present invention also provide a push message delivery server, method, and computer program product that are controlled to send push messages to user terminals (200, 300) that meet certain conditions based on network conditions of user terminals (200, 300) It is possible to provide a readable recording medium.

The push message transmission server according to embodiments of the present invention includes a group generating unit for selecting a population including a part of a plurality of users and grouping the population into n groups; A message generating unit for generating n push messages having different configurations; th push message to one or more user terminals (200, 300) included in the k-th group, and transmits a k-th push message from the one or more user terminals (200, 300) included in the k- A message management unit for controlling the mobile communication terminal to confirm the message; A test execution unit for performing a test for measuring a communication state of one or more user terminals 200 and 300 included in the k-th group before transmitting the k-th push message; And a population management unit for changing the population to exclude a first user whose communication status does not exceed a reference value based on the result of the test. Here, n is a natural number, and k is an arbitrary natural number of n or less.

The test execution unit transmits a first message to the user terminals 200 and 300 included in the kth group, the population management unit selects a user who does not transmit a response to the first message as a first user, The first user may be excluded from the k group.

The population management unit may select a first user to be excluded from the k group based on the past test response rate of one or more users included in the k-th group.

The population management unit may exclude the first user from the k group and include a second user that is not included in n groups in the population into the k group.

If the response rate of the push message exceeds a predetermined threshold response rate, the message management unit may select a push message transmitted to the group having the highest response rate among the n groups as an optimal push message.

The push message may include a plurality of item sale information, and the configuration may include at least one of a size, an order, a link, a position, and a title of a push message of each product sale information.

The method of transmitting a push message according to embodiments of the present invention includes the steps of: selecting a population including a part of a plurality of users and grouping the population into n groups; Wherein the push message transmission server generates n push messages having different configurations; The push message transmission server performing a test for measuring a communication state of the first user terminals 200 and 300 included in the kth group; Changing the k-th group to exclude a first user whose communication status does not exceed a reference value based on the result of the test; The push message transmission server transmits a k-th push message to one or more user terminals 200 and 300 included in a k-th group, and transmits the k-th push message from one or more user terminals 200 and 300 included in the k- And controlling the response rate of the push message to be confirmed. Here, n is a natural number, and k is an arbitrary natural number of n or less.

The step of performing the test may include transmitting a first message to the user terminals 200 and 300 included in the kth group, and changing the kth group may include transmitting the first message to a user May be selected as a first user, and the first user may be excluded from the k group.

The modifying the kth group may select a first user to exclude from the k group based on past test response rates of one or more users included in the kth group.

The step of modifying the k-th group may exclude the first user in the k-th group, and include a second user in the k-th group that is not included in the n-th group in the population.

The push message transmission method according to embodiments of the present invention is a method for transmitting a push message transmitted to a group having the highest response rate among the n groups when the response rate for the push message exceeds a preset threshold response rate, And a step of selecting a plurality of images.

A computer program according to an embodiment of the present invention may be stored in a medium to execute any one of the methods of transmitting a push message according to an embodiment of the present invention using a computer.

In addition to this, another method for implementing the present invention, another system, and a computer-readable recording medium for recording a computer program for executing the method are further provided.

Other aspects, features, and advantages other than those described above will become apparent from the following drawings, claims, and the detailed description of the invention.

The present invention can be controlled to select push messages of one optimal configuration by transmitting push messages of various configurations to some users among all users.

Also, the present invention can be controlled to transmit a push message to the user terminals 200 and 300 satisfying a predetermined condition based on the network status of the user terminals 200 and 300. [

1 is a diagram illustrating a push message transmission system 10 according to an embodiment of the present invention.
2 is a diagram for explaining a structure of a push message transmission server according to embodiments of the present invention.
3 is a diagram for explaining the structure of the control unit 120. As shown in FIG.
4 is a flowchart illustrating a push message transmission method according to an embodiment of the present invention.
5 is a diagram showing an example of push messages of various configurations including three goods sales information.
6A to 6D are diagrams showing examples of push messages having different landing pages.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods of achieving them will be apparent with reference to the embodiments described in detail below with reference to the drawings. However, the present invention is not limited to the embodiments described below, but may be implemented in various forms.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or corresponding components throughout the drawings, and a duplicate description thereof will be omitted .

In the following embodiments, the terms first, second, and the like are used for the purpose of distinguishing one element from another element, not the limitative meaning.

In the following examples, the singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise.

In the following embodiments, terms such as inclusive or possessed mean that a feature or element described in the specification is present, and does not exclude the possibility that one or more other features or components are added in advance.

If certain embodiments are otherwise feasible, the particular process sequence may be performed differently from the sequence described. For example, two processes that are described in succession may be performed substantially concurrently, and may be performed in the reverse order of the order described.

In the following embodiments, the term "circuit" refers to any circuitry, circuitry, and / or software that, for example, includes hardwired circuitry, programmable circuitry, state machine circuitry, and / or firmware that stores instructions executed by a programmable circuit, either alone or in any combination . The application may be implemented as code or instructions that may be executed on a programmable circuit, such as a host processor or other programmable circuit. A module, as used in any of the embodiments herein, may be implemented as a circuit. The circuitry may be implemented as an integrated circuit, such as an integrated circuit chip.

In the following embodiments, when a component is referred to as "comprising ", it means that it can include other components as well, without excluding other components unless specifically stated otherwise. Also, the terms " part, "" module," and " module ", etc. in the specification mean a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software have.

In the specification, a push service refers to a service for transmitting data (message) from an application to an application. To implement the push service, you need to use the built-in push service GCM (Android) or APNS (iOS), or use a private push service.

In the specification, an application is a set of computer programs designed to perform a specific task, generally referred to as an application program. A broader application refers to a program for performing a task using a computer equipment system. In addition, it can be understood that the application means an application program installed and used in the user terminals 200 and 300 used by the user.

In this specification, the merchandise sales information refers to an advertisement message for a product, a service, or the like, and may include information such as an image, a detailed description, a product review, a price, a product or a service name, a manufacturer or a service provider. The commodity sales information can be variously set for commodities, restaurants, playgrounds, travel products, accommodation facilities, and the like.

1 is a diagram illustrating a push message transmission system 10 according to an embodiment of the present invention.

Referring to FIG. 1, a push message transmission system 10 according to an embodiment of the present invention may include a push message transmission server 100, user terminals 200 and 300, and a communication network 400.

The push message transmission server 100 may generate a push message and transmit the generated push message to the user terminals 200 and 300. [ The push message transmission server 100 may perform a test for optimizing the configuration of a plurality of product sales information included in the push message, such as size and order, and may determine a configuration optimal for the push message. The push message transmission server 100 extracts a population including a plurality of users having various ages, genders, residential areas, and the like for testing to optimize the configuration, and extracts different configurations to terminals of a plurality of users belonging to the population Can send a push message. The push message transmission server 100 can determine the most optimal push message based on the connection rate or response rate of the push message.

The push message transmission server 100 may perform a function of transmitting a push message until a condition input from the user is satisfied. When the push message transmission server 100 exceeds the threshold response rate set by the user, the transmission of the push message is stopped, and the push message having the highest response rate is selected as the optimal push message. Finally, the push message transmission server 100 performs a function of transmitting the push message selected by the optimal push message to all the registered user terminals 200 and 300. The push message transmission server 100 can transmit n push messages in n groups and select a push message showing the highest advertisement effect based on the response rate or purchase rate for each group. The push message transmission server 100 can maximize the advertisement effect through the push message by transmitting the push message showing the highest advertisement effect to the entire registered users.

The push message transmission server 100 controls the n push messages to be transmitted to one or more user terminals 200 and 300 included in n groups included in the population. The push message transmission server 100 performs a test for checking the network status of one or more user terminals 200 and 300 belonging to each group and transmits the test results of n It is possible to control so that one push message out of n push messages can be transmitted to each group. Accordingly, the push message transmission server 100 can prevent an error that may occur due to a large amount of push messages being transmitted at a time.

The push message transmission server 100 allows a large number of push messages to be transmitted at a time or within a predetermined time range, e.g., one day, to one or more user terminals 200, 300 included in the population. In addition, the push message transmission server 100 sequentially transmits push messages to the plurality of user terminals 200 and 300. FIG. The push message transmission server 100 transmits a push message to the first user terminal 200. When an error occurs, the push message transmission server 100 transmits a push message to the next user terminal 200 and 300 except for the first user terminal 200 It is possible. The push message transmission server 100 may perform a function of newly selecting the user terminals 200 and 300 to replace one or more user terminals 200 and 300 in which an error, error, or the like occurred during transmission. The push message transmission server 100 can transmit a push message corresponding to the user terminals 200 and 300 to be automatically upsized without any different input.

A user may be provided with a shopping service through the user terminals 200, 300, and 200 and may receive a push message including a plurality of product sales information for advertisement. Alternatively, the user can directly access the item sale information included in the push message or connect to the shopping application that transmitted the push message through the user terminal 200, 300 (200).

The plurality of user terminals 200 and 300 refer to a communication terminal that can use a web service in a wired / wireless communication environment. Here, the user terminals 200 and 300 may be the user's personal computers 201 and 301 or the user's portable terminals 202 and 302, respectively. Although the portable terminals 202 and 302 are illustrated as smartphones in FIG. 1, the concept of the present invention is not limited thereto, and a terminal equipped with an application capable of web browsing as described above can be borrowed without limitation.

In more detail, the user terminals 200 and 300 may be a computer (e.g., a desktop, a laptop, a tablet, etc.), a media computing platform (e.g., a cable, a satellite set top box, a digital video recorder), a handheld computing (E. G., A PDA, an email client, etc.), any form of mobile phone, or any other type of computing or communication platform, but the invention is not so limited.

Meanwhile, the communication network 400 connects the plurality of user terminals 200 and 300 with the push message transmission server 100. That is, the communication network 400 refers to a communication network that provides connection paths so that the user terminals 200 and 300 can access the push message transmission server 100 and then send and receive data. The communication network 300 may be a wired network such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), wireless LANs, CDMA, Bluetooth, But the scope of the present invention is not limited thereto.

2 is a diagram for explaining a structure of a push message transmission server according to embodiments of the present invention.

2, the push message transmission server 100 according to embodiments of the present invention may include a communication unit 110, a control unit 120, and a storage unit 130.

The communication unit 110 may include one or more components that enable communication between the push message transmission server 100 and the user terminals 200 and 300. The communication unit 110 may periodically transmit a message including one or more deal information based on the user's interest information to the user terminals 200 and 300. [ For example, the communication unit 110 may include a local communication unit, a mobile communication unit, and a broadcast receiving unit.

A short-range wireless communication unit includes a Bluetooth communication unit, a Bluetooth low energy (BLE) communication unit, a near field communication unit, a WLAN communication unit, a Zigbee communication unit, Data Association) communication unit, a WFD (Wi-Fi Direct) communication unit, an UWB (ultra wideband) communication unit, an Ant + communication unit, and the like.

The mobile communication unit transmits and receives radio signals to at least one of a base station, an external terminal, and a server on a mobile communication network. Here, the wireless signal may include various types of data depending on a voice call signal, a video call signal, or a text / multimedia message transmission / reception.

The broadcast receiving unit receives broadcast signals and / or broadcast-related information from outside through a broadcast channel. The broadcast channel may include a satellite channel and a terrestrial channel. According to the embodiment, the shopping service providing apparatus 100 may not include the local communication unit, the mobile communication unit, and the broadcast receiving unit.

The control unit 120 typically controls the overall operation of the push message transmission server 100. For example, the control unit 120 not only controls the communication unit 110 and the storage unit 130 as a whole by executing programs stored in the storage unit 130, but also controls the control unit 120, The message generation unit 122, the message transmission unit 123, the test execution unit 124, the population management unit 125, and the test completion unit 127 included in the group generation unit 121, the message generation unit 122, the message transmission unit 123, .

Here, the control unit 120 may include all kinds of devices capable of processing data, such as a processor. Herein, the term " processor " may refer to a data processing apparatus embedded in hardware, for example, having a circuit physically structured to perform a function represented by a code or an instruction contained in the program. As an example of the data processing apparatus built in hardware, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application-specific integrated circuit (ASIC) circuit, and a field programmable gate array (FPGA), but the scope of the present invention is not limited thereto.

The storage unit 130 temporarily or permanently stores the data processed by the control unit 120. Here, the storage unit 130 may include a magnetic storage medium or a flash storage medium, but the scope of the present invention is not limited thereto.

3, the control unit 120 includes a group generating unit 121, a message generating unit 122, a message transmitting unit 123, a test performing unit 124, A population management unit 125, and a test completion unit 127.

In an alternative embodiment, the control unit 120 may include one or more user terminals 200 and 300 included in each population so that a large amount of push messages may be transmitted to one or more user terminals 200 and 300, Or to check whether the contents, setting, configuration, etc. of a large number of push messages satisfy the transmission requirement.

The group generating unit 121 may select a population including a part of a plurality of users and generate the population as n groups. The group generating unit 121 may select, select, or determine, as a population, one or more users whose response rate to the push message is a predetermined threshold response rate or more among a plurality of users who are set to receive the push message. Here, the response rate to the push message can be calculated based on the number of connections through the received push message. For example, if the number of times the first user who has received the push message 10 times and the number of times that the first user accesses the push message through 10 times is 5, the response rate to the push message of the first user may be 50 percent. The group generating unit 121 selects at least one user having a response rate of each user's push message calculated in this way equal to or more than 50 percent, which is a predetermined threshold response rate, as a population.

In an alternative embodiment, the group generating unit 121 may generate n groups evenly of the age, gender, living area, education level, and occupation ratio of one or more users included in each group included in the population. For example, the group generating unit 121 may generate n groups including the same number of 'ten' users included in the population. Also, the group generating unit 121 may generate n groups including the same number of users residing in 'Seoul' included in the population.

The message generating unit 122 may generate n push messages having different configurations. In particular, the message generating unit 122 may generate n push messages in which the order of a plurality of commodity sales information items to be included in the push message is randomly configured. The number n of push messages to be generated corresponding to the number of all cases in which the order of the first number of commodity sales information is randomly combined is calculated. More specifically, the message generating unit 122 generates 6 (= 3 X 2 X 1) push messages, which are the numbers of all cases in which the order of three commodity sales information is randomly combined.

Factors affecting the click and search of the push message including the product sales information or the advertisement information include the purpose of visiting the user, the position of the product, the order of exposing the product, the size of the product, the exposure method of the product, There are various kinds. Some of these factors can be controlled at the time of the generation of the push message, thereby increasing the connection and finding a configuration that maximizes the effect of causing the purchase. For example, factors such as exposure order, size, location, number and the presence of images in a product can be controlled when creating the first push message. If the efficiency of connection and purchase according to the configuration of the push message can be measured, it is possible to configure a push message to maximize the efficiency of connection or purchase of the push message.

In an alternative embodiment, the message generator 122 may determine whether n push messages having different configurations satisfy the message transmission conditions. Here, the message transmission condition is a pushing state that can be displayed on the user terminals 200 and 300 based on the screen size of the user terminals 200 and 300, the processor version, the image processing processor, and the communication method (Wi-Fi, LTE, This is a condition for judging whether or not a message is received. For example, by judging whether the size of the image of the item sale information included in the push message is within the predetermined threshold range, the image can not be displayed on the screen of the user terminal 200 or 300 completely, It is possible to determine whether or not it is small enough to be seen by the user. It is also possible to determine whether or not the text of the merchandise sales information included in the push message is inconvenient to confirm with the mobile phone by judging whether the text exceeds the predetermined threshold text number.

The message transmission unit 123 may associate the generated n push messages with n groups and set the kth push message to be transmitted to one or more user terminals 200 and 300 included in the kth group. The message transmission unit 123 may control the response rate of the kth push message from one or more user terminals 200 and 300 included in the kth group. The response rate for the push message may be calculated based on the number of connections through the link included in the push message or the number of purchases after connection through the link included in the push message.

The message transmission unit 123 may select a group having the highest response rate to the push message among the n groups and select the push message transmitted to the group having the highest response rate as the optimal push message.

The message transmission unit 123 selects a group in which the response rate of the push message exceeds the reference response rate first among the n groups, and transmits the push message transmitted in the group exceeding the first reference response rate as the optimal push message Can be selected.

The test performing unit 124 may perform a test for measuring a communication state of one or more user terminals 200 and 300 included in the population. The test execution unit 124 may perform tests for n groups included in the population and perform a test for measuring communication states of one or more user terminals 200 and 300 included in the kth group. For testing, the push push message includes a code, a function, or a module capable of transmitting a response including information indicating network settings of the user terminals 200 and 300, information corresponding to whether or not traffic is generated, In particular, it may include a code, a function, or a module that controls to transmit a response including an IP address, a physical address (MAC address), etc. of the user terminal 200, 300. Here, the test is for testing the network conditions of a plurality of user terminals 200 and 300 included in the population, and may be performed through functions, codes, and modules included in the received test push message. The result of the test performed through the function, the code, and the module included in the test push message may be included in the response sent to the push message transmission server 100. The push message transmission server 100 can test the network status of each of the user terminals 200 and 300 through the test push message.

The test execution unit 124 may perform a test through the test push message implemented to check whether network traffic of one or more user terminals 200 and 300 included in the kth group is generated. Also, the test push message includes a function, a code or a module that can confirm whether or not the traffic of the user terminal 200 or 300 is generated, whether a network failure has occurred, and the like, A response message including information on whether or not traffic of the mobile stations 200 and 300 is generated, and whether a network failure has occurred can be controlled to be transmitted to the push message transmission server 100.

As a result of performing the test, the population management unit 125 may change the population to exclude the first user whose communication status does not satisfy the reference requirement. More specifically, the population management unit 125 may control the user terminals 200 and 300 that have not transmitted a response to the test push message or the user terminals 200 and 300 that have not generated network traffic to be excluded from the population . As a result of the test, the population management unit 125 may change each group included in the population to exclude the first user whose communication status does not satisfy the standard requirement.

The population management unit 125 may include one or more users whose response rates for the push messages exceed preset threshold response rates in each group included in the population or population. Here, the response rate to the push message may be determined based on the number of link accesses included in the push message, or the number of items purchased in the push message. For example, when a first user who has received a push message receives 10 times and accesses a link included in three push messages among the received push messages, the response rate to the first user's push message may be 30 percent have. When the second user who has received the push message receives 10 times the commodity included in the four push messages among the push messages received by the second user, the response rate to the push message of the second user may be 40 percent.

The population management unit 125 may make the ratio of the characteristics of the user included in the population equal to the ratio of the characteristics of the entire registered users in order to make the overall distribution of the population equal to the distribution of the registered users. For example, if the female ratio of the entire registered user is 60 percent, the population management unit 125 may make the percentage of women included in the population 60 percent. If the proportion of the total of 10 registered users is 23 percent, the population management unit 125 may set the percentage of the population included in the population to 23 percent. The population management unit 125 stores the sex ratio of the users registered in the population, the ratio of the age group, the ratio of the place of residence, the rate of married persons, and the rate of unmarried persons to the total registered users .

In another embodiment, the population management unit 125 may make the ratio of the characteristics of the user included in the population equal to the ratio of the characteristics of the user receiving the push message in order to make the overall distribution of the population equal to the distribution of the registered users . For example, if the female percentage of the user receiving the push message is 60 percent, then the population management unit 125 may make the percentage of women included in the population 60 percent. If the proportion of the ten users of the user receiving the push message is 23 percent, then the population management unit 125 may set the percentage of the population included in the population to 23 percent. The population management unit 125 stores the sex ratio of the user who receives the push message, the ratio of the age group, the ratio of the residence area, the rate of the married person, the ratio of the married person, the ratio of the married person, Ratio. ≪ / RTI >

The population management unit 125 notifies the non-standard group that the user who does not receive a response to the push message included in the group (hereinafter, referred to as " non-standard group & You can change one or more users to be included. The population management unit 125 extracts a user who does not make a response, such as accessing through a link included in a push message among the users included in the under-standard group, purchasing a product included in the push message, A user who is not included in the population may be excluded from the reference non-reference group and the user not included in the population may be included in the reference non-reference group by the number of excluded users. The push message transmission server 100 according to the embodiments of the present invention performs a test of receiving a response to the push message by re-transmitting the push message to the group changed by the population management unit 125. [

The population management unit 125 may perform a function of classifying the population into n groups. The population management unit 125 allows a plurality of users included in the population to be divided into n groups evenly. That is, the population management unit 125 may make the distribution ratios of the users included in the population and the distribution ratios of the users included in the respective groups the same.

In another embodiment, message generator 122 may generate n push messages with connection links to different landing pages. For example, a first push message including a link to a detailed page of first merchandise sales information, a second push message containing a link to one or more merchandise information pages that are the same as or similar to the first merchandise sales information, And a third push message including a link to a search result page for a higher category of merchandise sales information. The three push messages are transmitted to one or more user terminals 200 and 300 included in three groups. Accordingly, the push message transmission server 100 according to the embodiments of the present invention can determine the landing page included in the push message that can increase the response rate from the user.

4 is a flowchart illustrating a push message transmission method according to an embodiment of the present invention.

4, a method of transmitting a push message according to an exemplary embodiment of the present invention includes a group creating step S110, a message creating step S120, a test performing step S130, a population changing step S140, And a message selection step (S150).

In S110, the push message transmission server 100 may select a population including a part of a plurality of users, and may generate the population into n groups. The push message transmission server 100 can select, select, or determine, as a population, one or more users whose response rate to the push message is higher than a predetermined threshold response rate among a plurality of users who are set to receive the push message. In generating each group, the push message transmission server 100 may generate n groups of equal numbers of the age, gender, living area, education, and occupation ratio of at least one user included in each group included in the population have.

In step S120, the push message transmission server 100 may generate n push messages having different configurations. The push message transmission server 100 may generate n push messages in which the order of a plurality of commodity sales information that the push message should include at random. The push message transmission server 100 calculates n as the kind of the push message to be generated for every number of cases in which the order of the first number of commodity sales information is randomly combined.

In step S130, the push message transmission server 100 performs a test for measuring the communication status of one or more user terminals 200 and 300 included in the population before transmitting the push message to the user terminals 200 and 300 included in each group Can be performed. The push message transmission server 100 may perform tests for n groups included in the population and perform a test for measuring communication states of one or more user terminals 200 and 300 included in the kth group . The push message transmission server 100 may perform a test through a test push message implemented to check whether network traffic of one or more user terminals 200 and 300 included in the kth group is generated. Also, the test push message includes a function, a code or a module that can confirm whether or not the traffic of the user terminal 200 or 300 is generated, whether a network failure has occurred, and the like, A response message including information on whether or not traffic of the mobile stations 200 and 300 is generated, and whether a network failure has occurred can be controlled to be transmitted to the push message transmission server 100.

In step S140, the push message transmission server 100 may change the population to exclude the first user whose communication status does not satisfy the reference requirement as a result of the test. The push message transmission server 100 may include one or more users whose response rate to the push message exceeds a predetermined threshold response rate in each group included in the population or population. The push message transmission server 100 may make the ratio of the characteristics of the user included in the population equal to the ratio of the characteristics of the entire registered users in order to make the distribution of the population the same as the distribution of the registered users. The push message transmission server 100 may make the ratio of the characteristics of the user included in the population equal to the ratio of the characteristics of the user receiving the push message in order to make the overall distribution of the population equal to the distribution of the registered users.

In step S150, the push message transmission server 100 may associate the generated n push messages with n groups and transmit the kth push message to one or more user terminals 200 and 300 included in the kth group . The push message transmission server 100 may control the response rate for the kth push message from one or more user terminals 200 and 300 included in the kth group.

5 is a diagram showing an example of push messages of various configurations including three goods sales information.

As shown in FIG. 5, the push message transmission server 100 according to the embodiments of the present invention includes three pieces of merchandise sales information A, B, and C in order to find an optimum configuration of three pieces of merchandise sales information Six push messages can be generated randomly and in various combinations of exposure order. The push message transmission server 100 according to the embodiments of the present invention may generate six groups to transmit six push messages.

The push message transmission server 100 according to the embodiment of the present invention includes a first push message 501 including product sale information in order of A, B, and C, A third push message 503 including product sale information in the order of B, A, C, a fourth push message 504 including product sale information in the order of C, A, B, A fifth push message 505 containing commodity sales information in order of B, C, A, and a sixth push message 506 containing commodity sales information in order of C, B, A.

The push message transmission server 100 according to the embodiments of the present invention can control to push each push message to each group included in the population and transmit the same. Although the example of FIG. 5 is a random order of exposing the goods sales information, it is possible to generate n push messages including various sizes, locations, and descriptions of the goods sale information.

6A to 6D are diagrams showing examples of push messages having different landing pages.

As shown in FIG. 6, the push message transmission server 100 according to the embodiments of the present invention may generate a push message to variously include landing page information included in the product sale information. The push message transmission server 100 according to the embodiments of the present invention may set the landing page of the first product sale information 600 included in the push message differently. The push message transmission server 100 according to the embodiments of the present invention generates a push message to include a landing page corresponding to a link 601 to a detailed page of the ' 1 < / RTI > merchandise information, which is the same as or similar to ' male ' s '. In addition, the push message transmission server 100 according to embodiments of the present invention may include a link to a page 603 including one or more goods identical or similar to men's shoes, which is the upper category of the 'men's shoes' To generate a push message. At this time, the page 603 including one or more items that are the same as or similar to the men's shoes, which is the upper category of the 'men's shoes', the first merchandise sales information, can classify the pages by category, (604).

The embodiments of the present invention described above can be embodied in the form of a computer program that can be executed on various components on a computer, and the computer program can be recorded on a computer-readable medium. At this time, the medium may be a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical recording medium such as CD-ROM and DVD, a magneto-optical medium such as a floptical disk, , A RAM, a flash memory, and the like, which are specifically configured to store and execute program instructions. Further, the medium may include an intangible medium that is implemented in a form that can be transmitted over a network, and may be, for example, a medium in the form of software or an application that can be transmitted and distributed through a network.

Meanwhile, the computer program may be designed and configured specifically for the present invention or may be known and used by those skilled in the computer software field. Examples of computer programs may include machine language code such as those produced by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like.

The specific acts described in the present invention are, by way of example, not intended to limit the scope of the invention in any way. For brevity of description, descriptions of conventional electronic configurations, control systems, software, and other functional aspects of such systems may be omitted. Also, the connections or connecting members of the lines between the components shown in the figures are illustrative of functional connections and / or physical or circuit connections, which may be replaced or additionally provided by a variety of functional connections, physical Connection, or circuit connections. Also, unless stated otherwise such as " essential ", " importantly ", etc., it may not be a necessary component for application of the present invention.

The use of the terms " above " and similar indication words in the specification of the present invention (particularly in the claims) may refer to both singular and plural. In addition, in the present invention, when a range is described, it includes the invention to which the individual values belonging to the above range are applied (unless there is contradiction thereto), and each individual value constituting the above range is described in the detailed description of the invention The same. Finally, the steps may be performed in any suitable order, unless explicitly stated or contrary to the description of the steps constituting the method according to the invention. The present invention is not necessarily limited to the order of description of the above steps. The use of all examples or exemplary language (e.g., etc.) in this invention is for the purpose of describing the present invention only in detail and is not to be limited by the scope of the claims, It is not. It will also be appreciated by those skilled in the art that various modifications, combinations, and alterations may be made depending on design criteria and factors within the scope of the appended claims or equivalents thereof.

10: Push message transmission system
100: Push message transmission server
200, 300: user terminal
400: communication network

Claims (13)

A group generating unit for selecting a population including a part of a plurality of users and grouping the population into n groups;
A message generating unit for generating n push messages having different configurations;
th message, and transmits the k-th push message to one or more user terminals included in the k-th group, and checks the response rate of the k-th push message from one or more user terminals included in the k-th group.
A test performing unit that tests a communication state of one or more user terminals included in the k-th group before transmitting the k-th push message; And
And a population management unit for changing the population to exclude a first user whose communication status does not exceed a reference value based on a result of the test.
Here, n is a natural number, and k is an arbitrary natural number of n or less. The method according to claim 1,
The test execution unit
And transmitting a first message to a user terminal included in the k-th group,
The population management unit
Selecting a user not transmitting a response to the first message as a first user,
And excludes the first user from the k group. The method according to claim 1,
The population management unit
And selects a first user to be excluded from the k group based on a past test response rate of one or more users included in the k-th group. The method according to claim 1,
The population management unit
Exclude the first user in the k group, and include a second user in the k group that is not included in n groups in the population. The method according to claim 1,
The message management unit
And selects a push message transmitted to the group having the highest response rate among the n groups as an optimal push message when the response rate to the push message exceeds a preset threshold response rate. The method according to claim 1,
The push message
A plurality of goods sales information,
The above-
A size, an order, a link, a location of each item sale information, and a title of a push message. The push message transmission server selecting a population comprising a portion of a plurality of users and grouping the population into n groups;
Wherein the push message transmission server generates n push messages having different configurations;
The push message transmission server performing a test for measuring a communication state of a first user terminal included in the k-th group;
Changing the k-th group to exclude a first user whose communication status does not exceed a reference value based on the result of the test;
The push message transmission server transmits a k-th push message to one or more user terminals included in the k-th group, and controls the response rate for the k-th push message from one or more user terminals included in the k-th group And transmitting the push message.
Here, n is a natural number, and k is an arbitrary natural number of n or less. 8. The method of claim 7,
Performing the test comprises transmitting a first message to a user terminal included in the k-th group,
Wherein the modifying the kth group comprises selecting a user not transmitting a response to the first message as a first user and excluding the first user from the k group. 8. The method of claim 7,
Wherein the modifying the kth group selects a first user to exclude from the k group based on a past test response rate of one or more users included in the kth group. 8. The method of claim 7,
Wherein changing the kth group excludes the first user in the k group and includes a second user in the k group that is not included in n groups in the population. 8. The method of claim 7,
And selecting a push message transmitted to the group having the highest response rate among the n groups as an optimal push message when the response rate to the push message exceeds a preset threshold response rate. 8. The method of claim 7,
The push message
A plurality of goods sales information,
The above-
Order, link, position, and the title of the push message. A computer-readable recording medium on which a program for executing the method according to any one of claims 7 to 12 is recorded.

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