KR20170000270A - Customer management system that can communicate with customers in real time and Customer management method for providing using the same - Google Patents

Abstract

The present invention provided is a customer management system capable of communicating with customers. The method for supplying the customer management service includes: a first step of receiving a representative number from an originating terminal as a receiving number through text message originating request information; a second step of obtaining identification information and the representative number of the originating terminal from the text message originating request information and obtaining the identification number of a web page matching the identification information of the originating terminal from the identification information of one or more web pages matching the representative number; and a third step of transmitting the message originating request of the originating terminal to a communication company server by being the identification information of the obtained web page as the originating information.

Description

[0001] The present invention relates to a customer management system capable of communicating with a customer in real time and a method for providing a customer management service using the same.

The present invention relates to a method of providing a customer management service capable of communicating with a customer in real time. More specifically, the present invention relates to a customer management service And to a system and method for providing the same.

Companies that provide products or services to customers are required to promote their products or services by promoting customer participation by providing a number of customer participation events or channels to listen to customers' We expect image enhancement and subsequent sales growth.

However, many customers do not communicate with the company in order to receive appropriate compensation or reimbursement if they complain about the quality of the product or service. This is due to the fact that the customer does not have much advantage in participating in the marketing activities of the company and the channel to communicate with the company is also a troublesome structure.

It is common for a customer to communicate with a corporate customer center through a dial-up or web connection. However, there is a problem that only a voice message is transmitted in the case of a telephone connection, and in the case of a web connection, it is troublesome to log in the homepage of the corresponding company and to leave a text and an image. In addition, the customer's intention is not immediately transmitted to the company, and the response of the company is delayed by a certain amount of time.

For this reason, customers have difficulty communicating with companies that offer products and services, and the more customers avoid participation, the more costly and time-consuming the company must invest in inducing customer involvement.

Conventionally, an MO service has been proposed to solve the above problems. Mobile-oriented (MO) service is a service that sends short message service (SMS) from a mobile phone to a PC or a server and receives an answer to it via SMS. Until now, SMS could only be transferred between mobile phones or from the web to mobile phones. However, through the MO service, a mobile phone user can send a text message to a specific numbered server or PC.

For example, with the provision of the SMS MO service, mobile phone users can now use a short message to replace the ARS, call center service, and civil service. In addition, the government office can receive complaints in the form of a short message instead of receiving a complaint by telephone, and furthermore, when requesting securities information to be inquired using a short message in the securities information, To the user's mobile phone through a short message.

However, the current MO service can only transmit a message in the form of a short message, and effective customer communication is difficult to achieve. In addition, when a short message including an image is to be transmitted, it is troublesome to access the web page or install a separate application.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for transmitting a text message including an image by using a representative number and an MO service without installing a web- The present invention provides a customer management service capable of maximizing customer participation in a marketing activity of a company by making it easy to transmit the response to the web server and responding to the response in real time.

In addition, the present invention provides a customer management service capable of communication between a customer and a service subscriber as well as communication among a plurality of other customers.

The objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.

According to an aspect of the present invention, there is provided a method for providing a customer management service, the method comprising the steps of: receiving, from a calling terminal, a request message for requesting transmission of a text message with a representative number as a destination number; Acquiring the identification information of the calling terminal and the representative number from the identification information of one or more web pages matched with the representative number from the identification information of the calling terminal matching the identification information of the calling terminal, A second step of acquiring And a third step of transmitting a request for sending a text message from the calling terminal to the communication company server using the obtained identification information of the web page as the receiving information.

The third step may include generating a text message including first identifier information for identifying identification information of the acquired one or more web pages.

Here, the third step may include generating a text message including hierarchical structure information of the at least one web page identification information.

The third step may include generating a text message including second identifier information for identifying a layer of the at least one web page identification information.

Here, the first step may include receiving the at least one web page identification information, the at least one web page hierarchy information, the first identifier information, and the second identifier information matching the representative number from the calling terminal through the communication company server And receiving the request.

Here, the first step may include determining whether the first identifier and the second identifier are included in the text message transmitted from the calling terminal, transmitting the one or more web page identification information to the calling terminal through the communication company server, And transmitting the hierarchical structure information, the first identifier information, and the second identifier information of the one or more web pages.

Meanwhile, a client management service providing server according to an aspect of the present invention includes: an interface unit for receiving, from a calling terminal, a request message for requesting transmission of a text message with a representative number as a destination number; An identification information transmitter for storing one or more web page identification information associated with the representative number; And a control unit for obtaining the at least one web page identification information from the text message forwarding request information and requesting the communication company server to send the text message using the obtained identification information of the web page.

The apparatus may further include an identifier manager for generating a first identifier for identifying the acquired identification information of the one or more web pages.

Here, the identification information transmitting unit may store hierarchical information of the at least one web page identification information.

Here, the identifier management unit may generate a second identifier for distinguishing hierarchical information of the at least one web page identification information.

Here, the interface unit may receive the identification information of the one or more web pages, the one or more web page hierarchy information, the first identifier information, and the second identifier information from the calling terminal through the communication company server.

Here, the identification information transmitting unit may determine whether the first identifier and the second identifier are included in the text message transmitted from the calling terminal, and transmit the one or more web page identification information, One or more web page hierarchy information, the first identifier information, and the second identifier information.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other objects, features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG.

The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to fully inform the owner of the scope of the invention.

According to one aspect of the present invention, a customer can provide a message and an image to a service subscriber only by transmitting a text message including an image to a representative number acquired without a web connection or a separate application. , The service subscriber's response by the MO service can be received in real time, and real-time communication between the customer and the company can be obtained.

In addition, a message including an image is posted on a web page linked to a representative number, thereby enabling communication with a plurality of other customers as well as a service subscriber.

1 is a configuration diagram of a customer management system according to an embodiment of the present invention.
2 is a detailed block diagram of a service providing server according to an embodiment of the present invention.
3 is a detailed block diagram of a customer management server according to an embodiment of the present invention.
4 is a flowchart illustrating a method of managing a customer according to an embodiment of the present invention.
5 is a flowchart illustrating a method of managing a customer according to an embodiment of the present invention.
FIG. 6 is a usage state diagram illustrating a web page of a press company homepage in which a short message including an image according to an exemplary embodiment of the present invention is utilized for real-time reporting.
FIG. 7 is a use state diagram showing a web page in which a short message including an image according to an embodiment of the present invention is posted in a list form on a web server.

While the present invention has been described in connection with certain exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In the following description of the present invention, detailed description of known related arts will be omitted when it is determined that the gist of the present invention may be unnecessarily obscured. In addition, numerals (e.g., first, second, etc.) used in the description of the present invention are merely an identifier for distinguishing one component from another.

Also, in this specification, when an element is referred to as being "connected" or "connected" with another element, the element may be directly connected or directly connected to the other element, It should be understood that, unless an opposite description is present, it may be connected or connected via another element in the middle.

The suffix "module" and " part "for the components used in the following description are given or mixed in consideration of ease of specification, and do not have their own meaning or role.

The calling terminal described herein may include a desktop PC smart phone, a laptop computer, a tablet device, and the like, and may be portable to describe simple communication A smart phone or a feature phone of a customer capable of transmitting a text message including an image is assumed to be a calling terminal.

For convenience of explanation, the text message for transmission of the present invention is limited to a text message including a character and an image, but it is clear that a text message for the transmission may include a voice and a video message do.

In addition, the terminal receiving the text message including the image transmitted from the calling terminal may be a desktop PC smart phone, a laptop computer, a tablet device, (Tablet Device). For convenience of explanation of the technical principle of the present invention, a service subscriber can browse a web server of a subscriber who can view a text message of a customer, It is assumed that a web page within a website can be made available.

Hereinafter, a customer management method and system according to the present invention will be described with reference to the accompanying drawings.

1 is a configuration diagram of a customer management system according to an embodiment of the present invention.

As shown in FIG. 1, the customer management system of the present invention is configured to transmit a text message including an image transmitted from a calling terminal of a customer to a service subscriber To the individual web pages of the customer management server or the web site (homepage) of the service subscribers linked to the customer management server, so that the text message of the calling customer can be delivered to each service subscriber. Also, when a text message of the calling customer is transmitted, the service subscriber automatically transmits a pre-stored response message based on the MO service to the terminal of the calling customer so as to respond to the text message of the calling customer, A text message of a calling customer posted on a web page is generated, and a corresponding response message is generated and transmitted so that the customer and the service subscriber can communicate with each other in real time.

In addition, the originating customer's text message is posted on the web page to enable communication with a large number of other customers and web page visitors who browse the originating customer and the post as well as communication between the customer and the service subscribers.

To this end, the customer management system of the present invention includes a service providing server 300, a customer management server 400, a web site 500, and a plurality of web pages 600.

The service providing server 300 is connected to the communication company server 200 and receives a text message including the image of the calling terminal 100 having the representative number as a destination number from the communication company server 200, Message to the customer management server 400 connected to the representative number or the web page 600 of the corresponding web site 500. Then, it transmits a response message according to the text message including the transmitted image to the calling terminal 100. The response message may be a response message according to the reception information of the text message or a response message according to the content of the text message. The response message may be a message or a message generated by the customer management server 400 or the manager of the web page 600 And may be a stored automatic response message. The response message may be transmitted from the customer management server 400 to the calling terminal 100.

In addition, as described above, the service providing server 300 can display a text message transmitted to the web page 600 by the administrator and can be displayed on the corresponding web page 600, And can transmit information such as a comment of a number of other customers or visitors of the web page 600 to the calling terminal 100 together with the URL information of the corresponding web page 600. [

Here, the calling terminal 100 refers to a client terminal for transmitting a text message or a multimedia message to the representative number via the communication company server 200, and may be, for example, an Internet telephone, a WCDMA communication terminal, A mobile phone, a feature phone, a PC, or a tablet device.

The communication company server 200 also receives the character sending request information including the identification information of the calling terminal 100 and the called number transmitted from the calling terminal 100 and transmits the character sending request information including the calling terminal 100, Means a device such as a base station server or a repeater, which is capable of providing a character sending service between a called terminal and generally included in one or more communication networks operated by a plurality of mobile communication companies. At this time, the identification information of the calling terminal 100 may be a telephone number of the calling terminal 100 or a unique identification number, and the called number may be a representative number assigned to each service subscriber.

Meanwhile, the service providing server 300 assigns at least one unique representative number to the service providing companies, and transmits the IP address of the customer managing server 400 operated by the vendor, the representative number, One or more web sites 500 identification information linked to the web site 500, manual information of the web site 500, one or more web page 600 identification information dependent on the one or more web sites 500, An identifier for distinguishing the web page 500 and the web page 600, and URL information and the like are stored and managed. Also, the service providing server 300 stores and manages the manager information of the web page 600 or the information of the customer consulting person. Accordingly, the service providing server 300 provides integrated information of the customer management service to the calling customer so that the calling customer can easily use the customer management service using the text message, Thereby facilitating easy communication between the visitor of the web page 600 and the client manager.

The customer management server 400 is connected to the service providing server 300 and transmits identification information, transmission request information, transmission history information, transmission data information, the request information of the calling terminal 100, And can store and manage response message information according to information, guide information of the web site 500 and the web page 600, site map, domain, and URL address of the at least one web site, and further, Based on the number of customers registered as a subscriber, collects registered customer data to calculate second processed data for marketing, and generates and manages information messages, response messages, and publicity messages that can be transmitted to the registered customers can do. The customer management server 400 may be a web server.

The web site 500 means a group of corresponding web pages 600 associated with the representative number, and can be matched with the assigned representative number, but a plurality of web sites 500 may be stored in one representative number May be interlocked. In other words, if the representative number among the plurality of called terminals is a connection medium of the telephone system, the web site 500 among the plurality of web pages 600 can be interpreted as a connection medium of the web connection method.

The web page 600 refers to an individual web page 600 having a URL address where a text message including the image transmitted from a calling terminal 100 of a customer can be respectively posted, Or may be the web site 500 itself. If the web site 500 is composed of a web page 600 for posting a text message of the calling terminal 100 and a web page 600 for accessing a PC and posting a text, Means one or more web pages 600 in which only the text message of the calling terminal 100 can be posted. Also, the web page 600 may be a public web page 600 that can be visited by a plurality of visitors and read a post, or may be a secured web page 600 requesting identification information and security information of a visitor for security such as login Web page 600, and may be a secure web page 600, i.e., a web server, which can be viewed only by an administrator.

When the contents of the customer management system are summarized, the service providing server 300 transmits the text message including the image of the calling customer to the customer management server 400 (web server) of the company through the domain linked with the representative number And transmits the message of the outgoing customer to the corresponding company by transmitting the response message of the company and transmitting the response message of the corresponding company by transmitting the response message of the company to the web page 600, So that an easy communication channel can be formed.

2 is a detailed block diagram of a service providing server according to an embodiment of the present invention.

2, the service providing server 300 transmits a text message including the image transmitted from the calling terminal 100 of the customer to the customer management server 400 or the web page 600 to be posted on the web, The identification information transmitting unit 320, the identifier managing unit 330, the response message transmitting unit 340, the announcement message transmitting unit 340, and the response message transmitting unit 340, and transmits the response message to the outgoing customer. (350) and a control unit (360).

The interface unit 310 receives the text message transmission request information including the identification information of the calling terminal 100 and the identification information of the called terminal from the calling terminal 100. Herein, the identification information of the called terminal means one or more representative numbers of a service subscriber or a business, and the representative number may be a general number composed of numbers or a separate serial number or a virtual number including special symbols. In addition, an ARS or a text message can be transmitted to inform whether the text message is transmitted. In addition, it can receive not only the message sending request information but also the sending request information requesting the web site 500 / web page 600 identification information and the corresponding identifier information to be described later.

Here, the identification information / identifier information transmission request method may be provided in the ARS response through the call connection request to the representative number, or may be input in the text message by the text message method, And the identification information / identifier information may be provided again by a text message method.

In this case, when the identifier for requesting identification information, for example, a representative number, which is set in advance in the contents of the text message body is acquired, the text message method includes "?", "/?", Quot ;, "/? &Quot;, and in the case of a text message in which the identifier for requesting identification information is not input, the identification information / identifier Information can be sent. However, when the web site 500 and the web page 600 are provided as one and are connected to the representative number, the identification information is not needed, so that the identification information guidance message according to the identification information request may not be transmitted.

The identification information transmitting unit 320 may transmit identification information of one or more web sites 500 connected to the representative number based on identification information of one or more representative numbers (called terminals) transmitted through the interface unit 310, Based on the hierarchical structure information of one web page 600 and the identification information of the web site 500 / web page 600, which are subordinate to the web page 500, To the calling terminal 100, identifier information that identifies the hierarchy of the web page 500 or the web page 600. At this time, the hierarchical structure of the web page 600 may include a hierarchical structure including the web site 500. This is because the web site 500 may also be a single web page 600.

In addition, a site map for guiding the hierarchical structure of the web site 500 / web page 600 and a guidance message with a description thereof may be transmitted.

At this time, the method of providing the identification information / identifier information to the calling terminal 100 may be an ARS or a text message method in the same manner as the above-described identification information / identifier information sending request method.

A method of transmitting a text message to the individual web page 600 by using the identifier according to the identification information of the web site 500 / web page 600 through the calling terminal 100 will be described with reference to FIG. 6 Will be described later.

As described above, the identifier management unit 330 generates or stores identifier information that can distinguish one or more web sites 500 connected to a representative number and one or more layers of a web page 600 dependent thereon, To the calling terminal 100 through the information transmission unit 320. [

Here, the identifier is configured to include numbers, characters, and special symbols in consideration that the calling terminal 100 of the customer is a smart phone or a feature phone. For example, the identifier for distinguishing one or more web sites 500 may include "# Naver ","# ", "quot;, " naver # ","# 2685 ","# 2685 # ", and the identifier for identifying the hierarchy of the one or more web pages 600 may include a plurality of characters, And an identifier including "/" that can represent the hierarchy of the category sequentially by referring to the site map of the web site 500. Specifically, "# 1 Hello? / # 3 Good Morning "can input the above character content in the category separated by" / "" # 1 "entered in the first half of the identifier is the first of the top categories of the website Quot ;, and "# 3" which is input to the second half of the identifier " / "means the third web page 600 of the second category of the corresponding web site 500. Accordingly, (300) parses each identifier to post a text message "Hello? &Quot; to the first web page (600) of the highest category, and the third web page (600) Quot ;. The text message may be a text message including an image, as described above. [0064] Further, although the identifier is a smart phone or a feature phone, The present invention is not limited thereto, but may be embodied in other forms.

In addition, the identifier information may not be linked with the corresponding web page 600 due to a specific event such as a predetermined event, a change of a web address, etc., so that the identifier is managed according to the change status. In addition, the identifier information may be generated and managed in the identifier management unit 330. However, the identifier information may be generated in the customer management server 400 and synchronized in real time to be transmitted to the identifier management unit 330, Or may be updated at a predetermined period.

The response message transmission unit 340 transmits the URL address of the corresponding web page 600 in which the response message of the service subscriber to the text message including the image transmitted from the calling terminal 100 or the transmitted text message is transmitted, To the calling terminal 100 of FIG. Here, the response message may be a pre-stored guidance message such as an audit message for a transmission text message, or may be a guidance message generated arbitrarily by a service subscriber according to the contents of a text message. In addition, a captured image of the corresponding web page 600 in which a text message is posted may be provided instead of the transmission of the URL address, and a guidance message for the publication history may be transmitted. This is because the purpose of the present invention is to allow communication between a customer and a service subscriber through a corresponding web page 600 without installing a separate web connection or a separate application, so that a calling customer can confirm the web post without accessing the web I will.

Unlike the response message transmission unit 340, the guidance message transmission unit 350 may send a predetermined period of time or arbitrary transmission instead of an instant response to a text message including the image transmitted from an originating customer, A publicity message such as an announcement about the event, a notification message such as a notice about the event, or an encouraging message for encouraging participation of the event, to the calling terminal 100 of the customer. In addition, a questionnaire message can be transmitted to grasp a customer's needs.

The messages of the service subscribers transmitted through the response message transmitting unit 340 and the guidance message transmitting unit 350 may be synchronized with the customer management server 400 such as the above described identification information / Or may be transmitted from the customer management server 400 through the service providing server 300.

The control unit 360 controls overall operations of the interface unit 310, the identification information transmission unit 320, the identifier management unit 330, the response message transmission unit 340, the guidance message transmission unit 350, Control of the process of receiving and transmitting a text message, parsing of identification information / identifier information, reception and transmission of a response message, detecting occurrence of an event such as an error such as a message transmission failure occurring during the process, And transmit an alarm or a guidance message to the calling customer through the guidance message transmission unit 350 at the same time. In addition, it can interoperate with the customer management server 400 to check and control the real-time synchronization or transmission process of the identification information / identifier information and the response / guidance message. Also, it is possible to manage the registered customer information by registering the outgoing customer as the customer of the service subscriber based on the transmission history, manage the contact information managing the registered customer, and provide the matching information to the customer and the corresponding contact person, respectively .

 In addition, the customer management service providing system of the present invention can link a representative number for marketing of a company with a web site 500 / web page 600, and can perform troublesome input processes such as a web connection and a login process, To provide customer management services to a large number of unspecified customers. Accordingly, since many unspecified customers access the web page 600, a spam message such as an advertisement message, an obscene message, or the like can be transmitted and the spam message can be posted on the web page 600. Accordingly, the control unit 360 can read and control the image and text message in the text message together with the identification information / identifier information. For example, when a text message including a bipolar word is transmitted, the control unit 360 receives the text message, prevents the text message from being posted on the web page 600, and transmits the text message transmission failure alarm or message To the service subscriber and the customer.

In addition, a customer who repeatedly transmits a spam message can be registered as a defective customer and managed. For example, the spam message may not be posted on the web page 600 by blocking the calling terminal 100 of the rogue customer or imposing an arbitrary penalty. In addition, the process of transmitting a text message may include a telephone communication process performed using a text message transmission method and an MO service, or a process in which a representative number and a web are interlocked and a text message is posted on a web page 600, It is desirable that procedures for securing on the web as a generalized process should be applied to the customer management service of the present invention, and the configurations can be used by borrowing known configurations.

3 is a detailed block diagram of a customer management server according to an embodiment of the present invention.

3, the customer management server 400 of the present invention stores a transmission history of a text message including the image transmitted through the service providing server 300, and registers the calling terminal 100 as a customer And can generate a response, a guide, a notice, and a publicity message according to the transmitted text message, and provide the response, guidance, notice, and publicity message to the service providing server 300.

The customer management server 400 includes a response message generator 410, a guidance message generator 420, a transmission history calculator 430 and a transmission data storage 440 to perform the above- .

The response message generator 410 may generate a corresponding response message of the text message including the image of the customer and provide the corresponding response message to the service providing server 300 as described above. Here, the generation of the response message includes a response message in which predetermined contents can be transmitted to an unspecified number of customers who have transmitted the text message, and an answer message that is randomly generated according to the text message content. In addition, a guidance message including a URL address of the web page 600 in which the text message including the image is posted and a capture image that guides the publication history may be automatically generated and provided to the service providing server 300.

The guidance message generating unit 420 generates the guidance message including the contents according to the purpose in the originating terminal 100 of the previously registered client, unlike the response message generating unit 410 interlocked with reception of the text message including the image of the customer A guide message and a publicity message may be periodically or randomly generated and provided to the service providing server 300.

Here, the customer management server 400 may be a separate server linked with the service providing server 300 or a web server connected to one or more web sites 500 / web pages 600. Or a service providing server 300 provided in combination with the service providing server 300.

The transmission history calculator 430 calculates the transmission history of the originating terminal 100 based on the origination number of the originating terminal 100, the transmission history including the transmission history of the text message, the transmission time, the number of transmissions, information about the transmitted web site 500 / , Transmission data information, identification information / identifier information, and the like, and collects and processes information necessary for customer management. For example, it is possible to determine the approximate type of the calling terminal 100 of the customer through the calling number, whether the new customer is discriminated through the transmission history, calculate the customer participation rate through the number of transmissions, , Preferences, hobbies, interests, etc., based on the collected information, and can be used as a basic data for grasping the needs of customers. This may be possible through a publicity message including a random transmission or a questionnaire message transmitted at a predetermined period. It is needless to say that the defective customer can be selected as described above.

The transmission data storage unit 440 stores the text message including the image transmitted from the calling terminal 100 of the customer and provides the transmission message to the transmission history calculator 430 so that the text message can be used as basic data for customer management .

FIG. 4 is a flowchart illustrating a method for managing a customer according to an embodiment of the present invention, and FIG. 5 is a flowchart illustrating a method for managing a customer according to an embodiment of the present invention.

4 and 5, the customer management method by the above-described customer management system is a method for managing the customer by using the representative number acquired by the customer as the destination number, (S100), the service providing server 300 connected to the communication company server 200 transmits the character sending request information including the identification number of the calling terminal 100 and the identification number (representative number) of the called terminal (S200)

At this time, the service providing server 300 determines whether the text sending request information is the text message sending request information or the identification information / identifier requesting the identification information of the corresponding web site 500 / web page 600, It is determined whether it is the information request information (S300)

When the character dispatch request information is the identification information / identifier information request information, the service providing server 300 determines whether the text 500 (500) or the web page (600) is linked based on the identification information of the web page And transmits the identification information of the web page 600 and the hierarchical structure information of the web site 500 and the web page 600 to the calling terminal 100 in step S310. A MMS in the form of a site map for guiding the hierarchical structure of the web page 600 / the web page 600 may be transmitted, or may be transmitted through the ARS.

The originating customer may send a text message containing the image based on the identification information of the transmitted web site 500 / web page 600, the hierarchical structure information of the web site 500 / web page 600, It is possible to input the identifier as a keyword and send a character sending request to the communication company server 200 again.

For example, based on the identifying information, the hierarchical information, and the identifier information, the originating customer may select the third category of the first web page 600 and the "next " If the user wants to transmit a text message including the image to the second web page 600 of the second web page 600, the sender will send a message to the text message input window "# Naver # 2 / # 1. And, "# next # # 3 # 2 Hello?" "We will contact you on Naver's web page (600)." Then, in the next corresponding web page 600, "Hello? .

If the text sending request information is the text message sending request information, the service providing server 300 adds the text message sent from the calling terminal 100 to the text message sent from the calling terminal 100 according to the identification information of the web site 500 / It is determined whether or not the identifier is included (S400)

If the transmitted SMS message includes an identifier, the service providing server 300 transmits the SMS message to the communication company server 200 according to the identification information and the identifier information (S500).

If the transmitted text message does not include an identifier, the service providing server 300 determines whether the identification information of the web site 500 / web page 600 is a singular or plural. )

When there are a plurality of pieces of identification information of the web site 500 / web page 600, the service providing server 300 generates the identification information of the web page 500 / web page 600 based on the identification information of the web site 500 / To the calling terminal 100, the identification information of the web site 500 / web page 600, the hierarchical structure information of the web site 500 / web page 600, and the corresponding identifier information at step S310. Here, if the identification information and the identifier information do not match, the corresponding guidance message can be transmitted.

If the identification information of the web site 500 / web page 600 is a singular value, the service providing server 300 transmits the character sending request information to the communication company server 200 (S500)

The communication company server 200 parses the text message including the image of the calling terminal 100 into the corresponding web page 600 identified by the identifier information and transmits the text message according to the character sending request information. The text message including the transmitted image may be published on the web page 600 and may not be disclosed or secured and may not be disclosed. However, the text message is not posted according to the setting of the service subscriber but is transmitted to the customer management server 400, You may.

When the text message including the image is posted on the web page 600, the service providing server 300 may transmit a corresponding response message to the calling terminal 100 of the customer (S700). Here, The domain of the posted site, and the URL address of the posted web page 600. The caption of the captured image of the web page 600 in which the text message containing the image is displayed Or a notification message informing of the publication history.

When the response message is transmitted, the customer management server 400 and the service providing server 300 store the transmission history, and register the outgoing customer as the customer of the service subscriber based on the transmitted / received transmission history (S800). S900) Here, the customer registration is performed in the customer management server 400 and may be transmitted to the service providing server 300. [

The subscription information message may be transmitted to the calling terminal 100 of the registered customer, and the subscription information message may include a message for requesting consent to receive the information use agreement, a subscription agreement, a service use manual, etc. (S1000)

In addition, the service providing server 300 receiving the information use agreement request of the customer can transmit a publicity message related to the corporate marketing at a predetermined period or at an arbitrary period (S1100). At this time, May be stored in the customer management server 400 and utilized for future customer management.

Hereinafter, the practicality, compatibility, and versatility of the customer management method of the present invention will be described through embodiments in which the customer management system of the present invention is utilized.

FIG. 6 is a view showing a corresponding web page of a press company homepage in which a text message including an image according to an exemplary embodiment of the present invention is utilized for real-time reporting, FIG. 7 is a diagram showing a character string including an image Is a diagram showing a web page in which a message is posted in a list form on a web page.

The present invention is characterized in that an image and a text message can be transmitted using a text message, and instead of using a domain or URL address of a complex web site 500 / web page 600, By using the MO service using the representative number, the customer can easily send the customer request to the company and receive the response in real time, which can induce the customer's active participation in the marketing activities of the company.

In addition, an image and a text message containing the request of the customer are posted on the web page 600 without installing a separate web connection or application, so that customers, service subscribers, and visitors of the web page 600 can mutually confirm, It is possible to facilitate communication between a customer utilizing the existing web page 600 and a service subscriber or an unspecified number of visitors.

Specifically, it can transmit images and texts based on the MO service through the representative number, and it is possible to communicate more effectively than the existing MO service because the response to the MO service can be obtained in the image and the text.

For example, a text message containing an image may be sent to a web server associated with a representative number of a bank branch (service subscriber) to issue and reserve a check at the bank window. Specifically, if the calling customer transmits a text message including an image of himself or herself to the calling terminal 100 to the web server of the bank site, or transmits only a simple short message, The number of queues, the expected time of using the window, and the like can be transmitted to the calling terminal 100 together with the waiting image of the order number through the MO service at the corresponding point. In addition, participation in the event via coupon issuance can be facilitated. If you send a part of your personal information or an image or text message desired by the event organizer to the event number, you can encourage your participation in the way that the coupon is issued using the MO service. In addition, things that were possible with a web connection, such as requesting a quotation from a moving center, providing a profile photo, etc., can be made only by text messages containing simple images.

In addition, by facilitating active customer participation through simple data transmission, it is possible to easily acquire personal information of participating customers, and it is possible to calculate secondary processing data that can be utilized for marketing activities of the company based on secured data, Can be made easier. Specifically, we can collect information on the ages, inclinations, and regions of the participating customers in real time through surveys using reward systems such as issuing coupons or participating in company events, and obtain a wealth of populations to be used for statistics It is possible to ensure the accuracy of statistical data so that the marketing activities of the company can be efficiently performed.

On the other hand, it can also be applied to a field where a simple call number and a simple image and message transmission can be used for a time.

6, a web page 600 in a category of one of the media company homepage categories is linked to a representative number and is disclosed to an unspecified number, and a photographer posts a photograph containing a notice spot on the web page 600 Thereby causing a response or a response thereto, thereby facilitating the transfer of time-consuming information. In addition, by attaching images that can be used as evidence and attaching images to the corresponding text messages, it is possible to encourage participation in the report by raising the reliability of information. This can be implemented as a text message with an image attached, such as 112 and 119 emergency call characteristics.

In addition, the text message is displayed on the web and is provided not only to a service subscriber but also to an unspecified number, thereby enabling easy communication between a customer, a visitor, a customer and a service subscriber or a visitor and a service subscriber (refer to FIG. 7).

For example, it is possible to post a used article on a web page (600) of a used market, to make a sale, to leave a purchase history with a photograph attached to a shopping mall, to provide service to a small community such as a women's association, It is possible to make communication between one member. In addition, the web site 500 is provided with a plurality of categories that can be used as a community channel and a web page 600 connected to the category, and enables communication related to various topics among the members only by transmitting a simple text message.

Such a method of providing a customer management service may be implemented in an application or implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination.

The program instructions recorded on the computer-readable recording medium may be ones that are specially designed and configured for the present invention and are known and available to those skilled in the art of computer software.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.

Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the process according to the present invention, and vice versa.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention.

Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments.

The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

100: calling terminal 200:
300: service providing server 310:
320: identification information transmission unit 330:
340: response message transmission unit 350: guidance message transmission unit
360: control unit 400: customer management server
410: response message generation unit 420:
430: transmission history calculation unit 440: transmission data storage unit
500: Web site 600: Web page

Claims (12)

A method for providing a customer management service,
A first step of receiving, from a calling terminal, a text message transmission request information in which a representative number is a destination number, from a communication company server;
Acquiring the identification information of the calling terminal and the representative number from the identification information of one or more web pages matched with the representative number from the identification information of the calling terminal matching the identification information of the calling terminal, A second step of acquiring And
And a third step of transmitting a request for sending a text message from the calling terminal to the communication company server using the obtained identification information of the web page as the incoming information
How to provide customer management service The method according to claim 1,
In the third step,
And generating a text message including first identifier information for identifying identification information of the acquired one or more web pages
How to provide customer care services. 3. The method of claim 2,
In the third step,
And generating a text message including hierarchical structure information of the at least one web page identification information
How to provide customer care services. The method of claim 3,
In the third step,
And generating a text message including second identifier information for identifying a hierarchy of the at least one web page identification information
How to provide customer care services. 5. The method of claim 4,
In the first step,
Receiving the one or more web page identification information, the one or more web page hierarchy information, the first identifier information, and the second identifier information matching the representative number from the calling terminal through the communication company server Characterized by
How to provide customer care services. 5. The method of claim 4,
In the first step,
Determining whether the first identifier and the second identifier are included in the text message transmitted from the calling terminal, and transmitting the one or more web page identification information, the hierarchical structure of the one or more web pages to the calling terminal through the communication company server Information, the first identifier information, and the second identifier information,
How to provide customer care services. A customer management service providing server comprising:
An interface unit for receiving, from a calling terminal, a text message transmission request information in which a representative number is a destination number, from a communication company server;
An identification information transmitter for storing one or more web page identification information associated with the representative number; And
And a control unit for obtaining the at least one web page identification information from the text message forwarding request information and requesting the communication company server to send the text message using the obtained identification information of the web page
Service delivery server. 8. The method of claim 7,
And an identifier management unit for generating a first identifier for identifying the acquired identification information of the one or more web pages
Service delivery server. 9. The method of claim 8,
The identification information transmitting unit transmits,
And the hierarchical structure information of the one or more web page identification information is stored
Service delivery server. 10. The method of claim 9,
The identifier management unit,
And generates a second identifier for identifying hierarchical structure information of the one or more web page identification information
Service delivery server. 11. The method of claim 10,
The interface unit includes:
The at least one web page hierarchical structure information, the first identifier information, and the second identifier information are requested from the calling terminal through the communication company server
Service delivery server. 11. The method of claim 10,
The identification information transmitting unit transmits,
Determining whether or not the first identifier and the second identifier are included in the text message transmitted from the calling terminal and transmitting the one or more web page identification information, the one or more web page hierarchy structure information, And transmits the first identifier information and the second identifier information.
Service delivery server.

Images