KR20160150227A - Survey server and panel management method using the survey server - Google Patents

Survey server and panel management method using the survey server Download PDF

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KR20160150227A
KR20160150227A KR1020150087501A KR20150087501A KR20160150227A KR 20160150227 A KR20160150227 A KR 20160150227A KR 1020150087501 A KR1020150087501 A KR 1020150087501A KR 20150087501 A KR20150087501 A KR 20150087501A KR 20160150227 A KR20160150227 A KR 20160150227A
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South Korea
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questionnaire
informal
panels
official
survey
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KR1020150087501A
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Korean (ko)
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김경훈
윤진효
이상철
양정호
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재단법인대구경북과학기술원
김경훈
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Priority to KR1020150087501A priority Critical patent/KR20160150227A/en
Publication of KR20160150227A publication Critical patent/KR20160150227A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting

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Abstract

The present invention relates to a survey server and a panel management method using the same. According to the present invention, a panel management method using a survey server comprises the following steps of: receiving a subject group about a category of interest from a plurality of panels and including the panels in the selected subject group; selecting the panels who are to be surveyed informally among the panels of the selected subject group to provide the informal survey to the selected panels when the informal survey is received from the panel belonging to the selected subject group, and receiving answers to the informal survey; using the answers of the informal survey to generate statistics about an informal survey result and participation, and providing the statistics about the informal survey result; using the subject group for a formal survey and the panels, personal information, and the statistics about the informal survey to select the panels who are to be formally surveyed among all panels, provide the formal survey to the selected panels, and receive answers to the formal survey when the formal survey is inputted from the outside; and using the answers of the formal survey to generate statistics about a formal survey result and participation, and provide the statistics about the formal survey result. According to the present invention, the panels for a survey can be stably ensured and voluntariness for participating as a panel for a mobile survey can be withdrawn.

Description

TECHNICAL FIELD [0001] The present invention relates to a surveillance server and a panel management method using the surveillance server.

The present invention relates to a survey server and a panel management method using the same, and more particularly, to a survey server and a panel management method using the survey server for enhancing participation of surveys.

As the development of the industry and the diffusion of the Internet accelerate, the demand for the knowledge increases and the importance of the questionnaire becomes more important as the fields become diverse. Accordingly, recent surveys have not only predicted the election results in advance, but also varied in various fields, ranging from individual tastes such as evaluating national projects, marketing due to new product launches, restaurant preferences, .

Also, as the importance of the questionnaire became more important, the way of surveying has also diversified. In the past, we mainly conducted interviews by interviewing the subjects who were holding the questionnaires directly. Recently, we have been conducting surveys through telephone, mobile, or internet surveys as the spread of mobile phones spread.

However, it is difficult to recruit a panel unless the survey respondents, ie, the panel, have to invest a considerable amount of time and effort in responding to the survey. In addition, since the panels are not always waiting for the survey, it is time to take a survey to collect new panels for each survey.

In addition, since the tendency or information of the panels is not specific, there is a problem in that it is difficult to obtain a highly reliable questionnaire in a questionnaire that needs to be conducted on a certain tendency or age, sex, occupation, education, residence,

The technology which is the background of the present invention is disclosed in the registered patent No. 10-0780446 (published on Nov. 28, 2007).

The present invention provides a survey server and a panel management method using the survey server to increase participation of surveys.

According to an aspect of the present invention, there is provided a method of managing a panel using a survey server, the method comprising: selecting a subject group for a field of interest from a plurality of panels; Receiving an informal questionnaire from panels belonging to a subject group, selecting panels to be subjected to the informal questionnaire among the panels of the selected subject group to provide the informal questionnaire, receiving a response of the informal questionnaire, Generating statistics on the informal questionnaire result and the participation degree using the response of the questionnaire and providing statistics on the result of the informal questionnaire; receiving the official questionnaire from the outside, Using personal information and statistics on the informal questionnaire The method according to claim 1, further comprising the steps of: selecting panels to be subjected to the official questionnaire among the panel panels to provide the official questionnaire, receiving a response of the official questionnaire, and using the response of the official questionnaire, And providing statistics on the results of the official questionnaire.

The step of inputting the response of the informal questionnaire can select panels to be subjected to the informal questionnaire by using the statistics of the official questionnaire and the informal questionnaire and the personal information of the panels belonging to the selected topic group.

Wherein the step of receiving the response of the informal questionnaire includes receiving the requested participant information of the informal questionnaire and receiving the answer information of the panel of the same topic group, A panel for conducting an informal questionnaire can be selected in the order of the highest participation rate of the questionnaires.

Wherein the step of receiving the response of the informal questionnaire includes receiving the requested participant information of the informal questionnaire and comparing the similarity of the results of the previous questionnaire response with the panel in which the informal questionnaire is input, And if the number of the selected panel members is equal to or larger than the desired number of participants, conduct the informal questionnaire to selected panels in order of high degree of similarity, and if the number of the selected panel members is less than the desired participant number , It is possible to conduct the informal questionnaire by selecting panels having a high degree of participation as inadequate personnel.

The step of receiving the answer of the official questionnaire may further include statistics on the official questionnaire conducted before the official questionnaire survey to select the panel to conduct the official questionnaire.

And setting a status rank of all the panels using statistical information on the official questionnaire and participation of the informal questionnaire.

The step of providing statistics on the official questionnaire results may provide the results of all or part of the official questionnaires corresponding to the status ratings of the panels.

The personal information may include at least one of age, sex, residence, occupation, and education of the panel.

A survey server for managing a survey panel according to another embodiment of the present invention includes a plurality of panels for selecting a topic group for a field of interest and belonging to the selected topic group, An informal survey section for receiving the informal questionnaire and selecting the panels to be subjected to the informal questionnaire among the panels of the selected subject group when receiving the informal questionnaire from the panel, The panels to be subjected to the official questionnaire among all the panels are selected using the official questionnaire, the subject group and personal information of the panels and the statistics on the informal questionnaire to provide the official questionnaire, An official questionnaire to receive the response of the questionnaire, and the informal questionnaire Generates statistics on the informal questionnaire result and participation degree using the response, provides statistics on the informal questionnaire result, generates statistics on the official questionnaire result and participation degree using the response of the official questionnaire, And a statistics section for providing statistics on the results of the official questionnaire.

As described above, according to the present invention, it is possible to secure a stable panel for the survey and to spontaneously participate in the panel for the mobile survey. In addition, informal questionnaires can be used to obtain opinions of people with similar tendencies, so that information necessary for decision making can be obtained.

1 is a diagram illustrating a survey system in accordance with an embodiment of the present invention.
2 is a configuration diagram of a survey server according to an embodiment of the present invention.
3 is a flowchart illustrating an informal survey step according to an embodiment of the present invention.
4 is a diagram illustrating an informal questionnaire providing form according to an embodiment of the present invention.
5 is a flowchart illustrating an official survey step according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

Hereinafter, a survey system using the survey server 100 according to an embodiment of the present invention will be described with reference to FIG. 1 is a diagram illustrating a survey system in accordance with an embodiment of the present invention.

The surveying system using the survey server 100 includes a plurality of panel terminals 200 and an administrator terminal 300 communicatively connected to the survey server 100 and the survey server 100. Herein, the panel terminal 200 and the administrator terminal 300 are for distinguishing according to the subject of use of the user terminal for convenience of explanation, and the panel means a person participating in the questionnaire survey. The administrator is a person who manages the questionnaire system . The panel terminal 200 and the administrator terminal 300 may be connected to a server such as a desktop computer, a notebook computer, a tablet PC, a personal digital assistant (PDA), a smart phone and a smart watch, .

Specifically, the survey server 100 performs an informal questionnaire and an official questionnaire. In other words, after providing questionnaires to the panels, they receive the questionnaire results and analyze them statistically and provide them to participating panels. In addition, the survey server 100 may set social status incentives such as economic incentives such as providing points, and providing compensation according to the degree of participation of the panels in the questionnaire. .

Next, the panel terminal 200 is used for the panel to receive an informal questionnaire or an official questionnaire, input a response thereto, or receive a questionnaire result of each questionnaire and provide it to the panel. As shown in FIG. 1, a plurality of panels can be connected to the survey server 100 through the panel terminal 200 to use the system.

The administrator terminal 300 receives the official questionnaire from the administrator, sends the official questionnaire to the questionnaire server 100, and receives the official questionnaire result from the questionnaire server 100. [ In addition, the administrator may input information necessary for managing the survey server 100 through the administrator terminal 300 using the administrator terminal 300.

Hereinafter, a survey server 100 according to an embodiment of the present invention will be described in detail with reference to FIG. 2 is a configuration diagram of a survey server according to an embodiment of the present invention.

First, the survey server 100 includes an informal survey section 110, an official survey section 120, and a statistics section 130, and may further include a status rank setting section 140.

First, the informal survey section 110 provides an informal survey environment so that panels belonging to a subject group can perform an informal questionnaire.

An informal questionnaire is a questionnaire surveyed by other panels belonging to the same subject group, and is provided to each panel by inputting contents to be surveyed according to the provided questionnaire form.

Specifically, the informal questionnaire 110 selects a subject group for an interest field from a plurality of panels, and then associates the panels with the selected subject group.

For example, a panel included in a subject group for "computer" may conduct a survey on an Internet shopping mall that mainly purchases computers for other panels.

When the informal questionnaire is input from the panel belonging to the selected topic group, the informal questionnaire unit 110 selects panels to be informally selected from among the panels of the selected topic group to provide an informal questionnaire, Receive input. At this time, the informal survey unit 110 may use the personal information of the panels and the statistics of the previous formal and informal questionnaires to select the panels.

Next, the official survey section 120 provides an official survey environment for conducting an official questionnaire inputted from the outside.

Here, the official questionnaire is a questionnaire that is submitted to the panel by the manager who is commissioned from the outside, for example, a questionnaire to the questionnaire agency or an inquiry about the political party or the policy support for the external company to release his / it means.

Specifically, when the official questionnaire 120 receives the official questionnaire from the outside, it uses the official questionnaire, the subject group and personal information of the panels, and the statistics on the informal questionnaire to select panels to be subjected to the official questionnaire among all the panels . At this time, the official questionnaire 120 may further use the statistics on the official questionnaires previously conducted to select panels to conduct the official questionnaire.

Then, the official questionnaire 120 provides an official questionnaire to the panel who has conducted the official questionnaire, and then receives the answer of the official questionnaire.

Next, the statistics unit 130 generates statistics for the survey and provides the surveys to the surveyed panels.

Here, the questionnaire includes at least one of an official questionnaire and an informal questionnaire, and the statistics for the questionnaire generate statistics on the results of the questionnaire for each questionnaire and statistics on the questionnaire participation.

The statistics unit 130 not only provides statistics on the results of each survey to the panels participating in the survey, but may also provide it to the administrator in the case of the official questionnaire or to the official questionnaire requester.

Next, the status rank setting unit 140 sets the status rank of the panels using the participation degree of the panel survey. Here, the status rank means the position where each panel is located among all the panels. The degree of receiving the results of the official survey can be varied according to the rank of status of each panel, and a point (for example, a monetary value such as a card point ) May be given different degrees.

Hereinafter, a panel management method using the survey server 100 according to an embodiment of the present invention will be described with reference to FIG. 3 through FIG.

First, the panel management method using the survey server 100 includes an informal survey step and an official survey step.

Prior to the informal survey phase, the panels select a topic group using the panel terminal 200, and the survey server 100 subscribes the panel to the topic group according to the received topic group selection information. When selecting a subject group, the panels can select a plurality of subject groups, and each subject group can include a plurality of panels.

Here, the subject group means a virtual meeting on the Internet where panels can conduct an informal questionnaire, and each panel can subscribe to a subject group by selecting a subject of interest, such as shoes, clothes, baseball, and music. In addition, the subject group may be stored in the survey server 100 and may be generated by a panel.

Hereinafter, the informal survey step will be described in detail with reference to FIG. 3 is a flowchart illustrating an informal survey step according to an embodiment of the present invention.

First, in the informal survey step, the first panel terminal, the second panel terminal, and the survey server are used. Here, the first panel terminal and the second panel terminal are divided into the panel terminals 200 according to the user of the user terminal for convenience of explanation. The first panel terminal uses a panel for inputting an informal questionnaire to the questionnaire server And the second panel terminal means a user terminal used by the panel selected by the informal survey server. The second panel terminal may comprise a plurality of selected panels, and the panel using the first panel terminal and the panel using the second panel terminal belong to the same topic group.

First, the first panel terminal transmits an informal questionnaire inputted from a panel belonging to a subject group to the questionnaire server 100 (S305, S310), and the questionnaire server 100 selects the panel for the informal questionnaire (S315).

Here, the unofficial questionnaire may include information on the subject of the questionnaire, the content, and the desired participant, and the informal questionnaire may be input according to a predetermined form provided by the questionnaire server 100. FIG. 4 is a diagram illustrating an informal questionnaire providing form according to an embodiment of the present invention. The questionnaire server 100 transmits an informal questionnaire form as shown in FIG. 4 to a panel terminal 200, .

The panel selection process for informal questionnaires will be described in detail below. First, panel selection of informal questionnaires is performed among panels belonging to the same topic group. That is, since the panel can request an informal questionnaire about the subject group to which the user belongs, panel selection of the informal questionnaire is also performed within the topic group to which the panel requesting the informal questionnaire belongs.

Then, the survey server 100 selects the panels using the personal information of the panels belonging to the same topic group as the statistics of the official questionnaires and informal questionnaires until the panels belonging to the same topic group.

Specifically, the survey server 100 can preferentially select a panel having a high degree of participating in official surveys and informal surveys until now, and may consider personal information, such as at least one of age, region, education, It is possible to preferentially select the panels whose personal information is similar to the panel in which the informal survey is input. In addition, the survey server 100 can compare the results of the official questionnaires and the informal questionnaires so far to select the panels having high similarity of the questionnaires preferentially. Then, the panel can be sorted according to the order in which the converted score is high, by converting the survey participation degree, the similarity degree of the survey result and the similarity degree of personal information into the selection score.

Also, it is possible to select the panel by selecting the priority of each information such as personal information, similarity of survey results, and participation of surveys. For example, when the survey server 100 receives the requested participant information of the informal questionnaire and receives a panel of informal questionnaires among the panels belonging to the same topic group, When the number of the recommended panel members is more than the desired number of participants, the panelists are selected according to the order of high similarity of the results of the previous questionnaire responses, and the informal questionnaire is performed. If the number is less than the number of people, it is possible to conduct an informal questionnaire by selecting panels with a high participation rate.

After selecting the panel in step S315, the survey server 100 transmits an informal questionnaire to the recommended panel (S320), and receives a response to the informal questionnaire inputted by the recommendation panel through the second panel terminal S325, S330).

Then, the survey server 100 generates statistics on informal questionnaire response results and participation of informal questionnaires of the panels (S335). At this time, the generated statistics may be converted into a database and stored in the questionnaire server 100 or may be stored in an external database.

For example, as shown in Table 1, statistics on informal questionnaires can be databaseized, and responses to informal questionnaires of each panel and participation statistics can be databaseed as shown in Table 2.

Example ① Example ② Example Example Example Question 1 50 people 25 people 13 people 4 people 8 people Question 2 24 people 18 people 30 people 16 people 12 people Question 3 44 people 21 people 21 people 5 people 9 people Question 4 2 people 12 people 17 people 62 people 7 people Question 5 5 people 7 people 16 people 12 people 40 people

Participation Question 1 Question 2 Question 3 Question 4 Question 5 Panel 1 O ③ ① ④ ⑤ ② Panel 2 O ⑤ ④ ⑤ ③ ⑤ Panel 3 O ③ ① ① ① ④ Panel 4 X - - - - -

Figure pat00001
Figure pat00002
Figure pat00003
Figure pat00004
Figure pat00005
Figure pat00006
Figure pat00007

The informal survey results are transmitted to the screening panels participating in the survey, and the panels receive informal survey results through the panel terminal 200 (S340, S345). Here, informal survey results are generated using statistics for informal questionnaires, and can be provided in the form of a graph or a chart.

Then, the survey server 100 sets the status rank of each panel using the statistics on the participation of the informal questionnaire, that is, the participation of the questionnaire (S350).

According to the embodiment of the present invention, the status rank can be classified into three levels, and it can be composed of the upper status ACTIVE, the middle status NORMAL, and the lower status CALM. Status ratings are set according to pre-set thresholds by adding participation in informal surveys to previous surveys and aggregated participation for a certain period of time (for example, 6 months before the statistical date for informal survey participation). do.

Hereinafter, an official survey step will be described with reference to FIG. 5 is a flowchart illustrating an official survey step according to an embodiment of the present invention.

First, the survey server 100 receives an external official questionnaire inputted through the administrator terminal 300 (S505, S510), and selects a panel for the official questionnaire (S515).

At this time, the panel selection process for the official questionnaire is the same as the panel selection process for the informal questionnaire described at the step S315. However, the panel screening process for official questionnaires can be further screened using the topic group information of each panel.

For example, when the input questionnaire is related to 'support of the government-sponsored childcare policy', a panel belonging to the topic group on 'childcare' can be selected preferentially. Also, when the official questionnaire is about 'party support', a panel belonging to the topic group on 'politics' can be selected first.

After the screening of the official questionnaire in step S515, the official questionnaire is transmitted to the selected panels in step S520. The recommendation panel receives the response to the official questionnaire inputted through the panel terminal 200 in steps S525 and S530, And generates statistics on the results of the official questionnaire and participation (S340).

At this time, the statistical generation process for the official questionnaire is the same as the statistical process for the informal questionnaire described in step S335.

The generated official questionnaire result is transmitted to the screening panels and the administrators participating in the official questionnaire. The panels receive the informal questionnaire results through the panel terminal 200 and the administrator through the administrator terminal 300 (S540, S545). Here, the official questionnaire results are generated using statistics for informal questionnaires, and can be provided in the form of a graph or a chart.

However, in step S540, the results of the official questionnaires provided to the panels may vary depending on the status of each panel. For example, if the number of questions in the official questionnaire is 10, there are five questions at 50% for ACTIVE status, three questions at 30% for NOAML status, and one question at 10% for CALM status The results of the survey are provided. The extent to which the results of these official surveys are provided may vary depending on the importance of the official questionnaire.

Then, the questionnaire server 100 sets a status rank using participation of the official questionnaire, that is, participation of the questionnaire (S344). At this time, the status level setting process is the same as the status level setting process described in step S350.

According to the embodiment of the present invention, it is possible to obtain a stable panel for the survey, and it is possible to draw the spontaneity of participating in the panel on the mobile survey. In addition, you can ask people who have similar tendencies to your thoughts through an informal questionnaire, so you can get the information you need to start thinking about yourself.

While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

100: Survey server 110: Unofficial survey section
120: Official Survey Department 130: Statistics Department
140: status rank setting unit 200: panel terminal
300: administrator terminal

Claims (16)

A panel management method using a survey server,
Selecting a subject group for a field of interest from a plurality of panels and belonging to the selected subject group,
Receiving the informal questionnaire from panels belonging to the selected topic group, selecting panels to be subjected to the informal questionnaire among panels of the selected topic group to provide the informal questionnaire, receiving a response of the informal questionnaire,
Generating statistics on the informal questionnaire results and participation using the responses of the informal questionnaire, and providing statistics on the results of the informal questionnaire;
When the official questionnaire is inputted from outside, the panels to be subjected to the official questionnaire among all the panels are selected using the official questionnaire, the subject group and personal information of the panels, and the statistics on the informal questionnaire to provide the official questionnaire , Receiving a response to the official questionnaire, and
Generating statistics on the official questionnaire results and participation degrees using the responses of the official questionnaires, and providing statistics on the official questionnaire results. The method according to claim 1,
Wherein the step of receiving a response of the informal questionnaire comprises:
And selecting panels to be used for informal questionnaires using statistics of the official questionnaire and the informal questionnaire and personal information of the panels belonging to the selected topic group. 3. The method of claim 2,
Wherein the step of receiving a response of the informal questionnaire comprises:
Receiving information on the desired participant number of the informal questionnaire,
Among the panels belonging to the same subject group, a panel for conducting an informal questionnaire is selected in order of the degree of similarity between the panels in which the informal questionnaire is inputted and the results of the previous questionnaire responses and the participation degree of the questionnaire How to Manage the Panel. 3. The method of claim 2,
Wherein the step of receiving a response of the informal questionnaire comprises:
Receiving information on the desired participant number of the informal questionnaire,
Among the panels belonging to the same subject group, the panels having the similarity of the results of the previous survey responses with the panel in which the informal questionnaire is inputted are selected,
If the number of the selected panel members is equal to or larger than the desired number of participants, conducts the informal questionnaire to selected panels in order of high degree of similarity, and if the number of the selected panel members is less than the desired number of participants, A panel management method for selecting high-density panels and conducting the informal questionnaire. The method according to claim 1,
The method of claim 1,
A panel management method for screening panels to conduct the official questionnaire further including statistics on official questionnaires conducted prior to the official questionnaire. The method according to claim 1,
Further comprising setting status ratings of all of the panels using statistics on the official questionnaire and the participation of the informal questionnaire. The method according to claim 6,
Wherein the step of providing statistics on the official questionnaire results comprises:
And provides all or a portion of the official survey results corresponding to the status ratings of the panels. 8. The method according to any one of claims 1 to 7,
The personal information includes:
And at least one of age, sex, residence, occupation, and education of the panel. A survey server for managing a survey panel,
Selecting a topic group for a field of interest from a plurality of panels, belonging to the selected topic group, and receiving an informal questionnaire from a panel belonging to the selected topic group, An informal survey section for receiving the informal questionnaire response,
When the official questionnaire is inputted from outside, the panels to be subjected to the official questionnaire among the entire panels are selected using the official questionnaire, the subject group and personal information of the panels, and the statistics about the informal questionnaire to provide the official questionnaire , An official questionnaire to receive answers to the official questionnaire, and
Generating an unofficial survey result and statistics on participation using the response of the informal questionnaire, providing statistics on the informal questionnaire result, and using the response of the official questionnaire, And a statistics unit for generating statistics and providing statistics on the official survey results. 10. The method of claim 9,
The informal survey section,
A panel for conducting an informal questionnaire using statistics of the official questionnaire and the informal questionnaire and personal information of the panels belonging to the selected topic group. 11. The method of claim 10,
The informal survey section,
Receiving information on the desired participant number of the informal questionnaire,
Among the panels belonging to the same subject group, a panel for conducting an informal questionnaire is selected in order of the degree of similarity between the panels in which the informal questionnaire is inputted and the results of the previous questionnaire responses and the participation degree of the questionnaire Survey server. 11. The method of claim 10,
The informal survey section,
Receiving information on the desired participant number of the informal questionnaire,
Among the panels belonging to the same subject group, the panels having the similarity of the results of the previous survey responses with the panel in which the informal questionnaire is inputted are selected,
If the number of the selected panel members is equal to or larger than the desired number of participants, conducts the informal questionnaire to selected panels in order of high degree of similarity, and if the number of the selected panel members is less than the desired number of participants, A survey server that selects high-density panels and conducts the informal questionnaire. 10. The method of claim 9,
The official survey section,
A survey server for selecting panels to conduct the official questionnaire, including statistics on official questionnaires conducted prior to the official questionnaire. 10. The method of claim 9,
Further comprising a status rank setting unit configured to set status ratings of all the panels by using statistics on the official questionnaire and the participation degree of the informal questionnaire. 15. The method of claim 14,
The statistical unit may include:
And provides all or part of the official survey results in response to the status ratings of the panels. 16. The method according to any one of claims 9 to 15,
The personal information includes:
And at least one of age, sex, residence, occupation, and education of the panel.
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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022197086A1 (en) * 2021-03-17 2022-09-22 원철호 Polling method using polling platform

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022197086A1 (en) * 2021-03-17 2022-09-22 원철호 Polling method using polling platform

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