KR20160135326A - Tobacco package - Google Patents

Abstract

The present invention provides a cigarette package capable of suppressing an increase in cost, preventing a person who is not purchasing a tobacco product from reading the information code, and easily recognizing the existence of an information code to the purchaser of the tobacco product. A cigarette package comprising: a packaging body for packaging a tobacco product; an information code displayed on an outer surface of the package body and readable by a reading device; a transparent casing film surrounding the casing; And a cloaking portion for concealing at least a part of the information code.

Description

Tobacco Package {TOBACCO PACKAGE}

The present invention relates to a cigarette package.

As tobacco packages for receiving (packaging) tobacco products, soft packages, hard packages and the like are known. As the hard package, a box-shaped package typified by a hinge-lid package having a hinge lid is widely known.

Conventionally, various methods for promotion and promotion of tobacco products have been proposed. For example, a method of putting a limited edition specially designed for package design into the market, or selling a bonus item is an example. In addition, a closed prize (a prize) for providing a prize or a commodity to the applicant is provided to the purchaser of the cigarette package on condition that the applicant attaches the application paper attached to the product to the postcard or uses the dedicated application postcard, In some cases, this product is promoted or promoted. However, in this developing method, the organizer of the present invention needs trouble in the procedures such as confirming the content of the application postcard and inputting the applicant information, and on the other hand, the applicant has to send a postcard on the side of the applicant, .

Therefore, in recent years, a developing system in which an information code such as a barcode or a two-dimensional code is attached to a product, information read by an information code is read by using a reading device such as a barcode reader, . For example, decoding is performed using a camera-equipped mobile phone with a reading function of the information code, access to a specific website (for example, a campaign site) for applying for a phenomenon using the communication function of the mobile phone I can do it.

However, when applying this kind of system to the closed phenomenon, it is necessary to exclude entry by a person who has not purchased the cigarette package containing the tobacco product. Therefore, an information code obtained by encoding a URL or an e-mail address for accessing the campaign site is stored on the inner surface of the tobacco package (for example, the back surface of the hinge lead package, the surface of the inner frame, etc.) Quot ;, which is a printed product printed with an information code, or enclosed with a cigarette product inside the cigarette package may be employed. This coupon is often made in the form of a card and is also called an inserter. When the information code is printed on the inner surface of the cigarette package, especially on the back surface of the lid in the hinge-lid package, the information code may be printed on the uncoated surface not coated with varnish or the like. When printing is performed on the uncoated surface, there is a fear that the printing may spread. Therefore, in order to suppress impairment of print reproducibility, it is general that a relatively large information code (for example, a size of one side of 7 mm or more) is printed.

Patent Document 1: JP-A-2005-298018

In the case where the coupon with the information code is enclosed in the cigarette package as in the prior art, there is a problem that the manufacturing cost of the coupon becomes unnecessarily large. In addition, when an information code is printed on the inner surface of a cigarette package, it is necessary to notify the purchaser of the cigarette product (i.e., smoker) of the existence of the information code. In this regard, the hinge lead package is easy to recognize the existence of the hinge lead to the smoker by attaching the code information to the inner surface of the lead portion and the like, but in the soft package, there is a fear that the smoker will be discarded without notice have. In addition, even if a smoker perceives the existence of the information code attached to the inner side of the soft package, it is necessary to disassemble the soft package in order to read the information code by the reading device.

SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a tobacco product which can suppress an increase in cost, inhibit a person who has not purchased a tobacco product from reading the information code, Which is capable of easily recognizing the presence of the tobacco package.

In order to solve the above problems, the present invention provides a cigarette package in which a readable information code is displayed on the outer surface of a package of a cigarette package, and at least a part of a transparent cover film surrounding the package Thereby forming a cloaking portion for concealing a part of the image.

More specifically, the tobacco package of the present invention comprises a package for packaging a tobacco product, an information code that is displayed on the outer surface of the package and readable by a reading device, a transparent outer film for wrapping the package, And a cover portion formed as a part of the cover film and concealing at least a part of the information code.

According to the cigarette package of the present invention, since at least a part of the information code is concealed by the concealment part, a non-purchaser who has not purchased the cigarette package can not read the information code and excludes entry to the phenomenon by the non- Lt; / RTI > Further, with the purchaser of the cigarette package, the information code concealed by the cover portion can be exposed by removing the cover film after opening. Thereby, the information code can be easily read after opening the cigarette package, and the campaign site can be accessed and submitted to the development.

Further, in the present invention, since the information code is displayed on the outer surface of the package, it is possible for the regular purchaser (smoker) to recognize the presence of the information code at least after opening the tobacco package. Further, since the information code is displayed on the outer surface of the package, it is not necessary to disassemble the cigarette package, and the information purchaser can easily read the information code. Further, the concealment portion of the present invention is formed as a part of the cover film, so that the information code can be prevented from being read without adding a new member for the purpose of preventing the reading of the information code. As described above, according to the cigarette package of the present invention, it is possible to prevent a person who has not purchased a cigarette product from incurring an increase in cost, from reading the information code, and to facilitate the presence of the information code I can recognize it.

Further, in the tobacco package of the present invention, the concealing portion may be configured to conceal a part of the information code. By thus exposing a part of the information code and placing it in a visible state, it is possible to improve the desire to purchase the cigarette package while preventing the reading of the information code before purchasing the cigarette package. In addition, there is an advantage that the presence of the information code can be easily recognized by the regular purchaser of the cigarette package.

In the tobacco package of the present invention, it is preferable that an area ratio of the concealment part of the concealment part to the entirety of the information code is larger than a restoration rate set corresponding to the level of error correction capability of the information code. This makes it possible to more reliably prevent the information code from being read by a non-purchaser who has not purchased the cigarette package regularly.

In addition, in the tobacco package of the present invention, the concealing portion may include an opaque opening tape integrally formed with the exterior film for opening the exterior film. Further, in the tobacco package of the present invention, the shielding portion may include a printing region printed with opaque ink on the exterior film.

On the other hand, the means for solving the problems in the present invention may be employed in combination as much as possible.

According to the present invention, it is possible to suppress the reading of the information code by a person who has not purchased the tobacco product without accompanying the increase of the cost, and to allow the purchaser of the tobacco product to easily recognize the existence of the information code Package can be provided.

1 is an external view of a cigarette package according to a first embodiment.
[Fig. 2] Fig. 2 is a view for explaining a shielding portion of the cigarette package of the first embodiment.
[Fig. 3] Fig. 3 is a view showing a cigarette package after opening according to Embodiment 1. [Fig.
[Fig. 4] Fig. 4 is an external view of the cigarette package of the second embodiment.
[Fig. 5] Fig. 5 is a view showing a cigarette package after opening according to the second embodiment.

Hereinafter, embodiments of the tobacco package of the present invention will be described in detail with reference to the drawings. The dimensions, materials, shapes, relative positions, etc. of the constituent elements described in the embodiments are not intended to limit the technical scope of the invention to such a constituent element unless otherwise specified.

≪ Embodiment 1 >

1 is an external view of a cigarette package 1 according to a first embodiment. The cigarette package (1) is a soft package for housing (packaging) a filter cigarette, which is an example of a cigarette product. Fig. 1 shows an unopened cigarette package 1. The cigarette package (1) includes an inner pack (10) having a substantially rectangular parallelepiped shape. The inner pack 10 has, for example, a cigarette bundle in which twenty cigarettes are stacked in three tiers and an envelope wrapping the cigarette bundle. On the upper surface of the inner pack 10, a folded portion 11 is formed by putting a part of the inner forge. Also, although not shown, the inner paper is inserted into the inner pack 10, like the upper face. For example, an aluminum vapor deposition paper is used as the covering paper for wrapping the bundle of cigarettes, but the present invention is not limited thereto. For example, a film bond, a transparent film, an opaque film, a lead paper, or the like may be used. In addition, the number of cigarettes contained in the inner pack 10 can be changed as appropriate.

The inner pack 10 is covered by an envelope 12 of a substantially rectangular parallelepiped shape except for the upper surface of the square. The envelope 12 has a front surface, a rear surface, two side surfaces, and a bottom surface, and the inner pack 10 is packed so that the top surface of the inner pack 10 is exposed. The envelope (12) is formed by putting an outer sheet of paper around the inner pack (10). The cigarette package (1) also has a seal (13) for sealing. The seal 13 extends from the front surface of the envelope 12 to the rear surface of the envelope 12 via the center of the top surface of the inner pack 10 and is affixed to the envelope 12 and the inner pack 10 have. In this embodiment, the inner por- tion of the inner pack 10 packaging the cigarette bundle and the envelope 12 correspond to a package for packaging (receiving) a cigarette product.

In addition, the cigarette package 1 includes a transparent cover film 2. The envelope film 2 is a covering material covering the entire tobacco package 1 and encloses the envelope 12 and the inner pack 10 in a state of being packed in the envelope 12. The exterior film 2 is a thin and transparent film, and is formed of, for example, polypropylene, cellophane, polyethylene terephthalate, polyethylene or the like. However, a material other than the above-described substrate may be used as the material of the exterior film (2). The exterior film (2) has a opening tape (21) for opening the opening tape (21). The opening tape 21 is a band member wound around the front, rear and two side surfaces of the envelope 12 so as to be circumferential and attached to the back surface (inner surface) side of the envelope film 2 to be integral . The back surface (inner surface) of the cover film 2 referred to herein is a surface facing the outer surface of the envelope 12. The opening tape 21 is also called a tare tape and is used for tearing and opening the exterior film 2 by pulling the front end portion of the cigarette package 1 by the smoker when the cigarette package 1 is opened.

On the outer surface of the envelope 12, a readable information code 3 is printed using a reading device. In the present embodiment, the information code 3 is a QR code (registered trademark), which is a kind of two-dimensional code. The information code (3) is a code of information such as letters and numbers. Further, in the QR code (registered trademark) constituting the information code 3, for example, a URL for accessing a specific website, such as a campaign site, or information called an e-mail address is indicated by a graphic symbol . The purchaser of the tobacco product (cigarette package) reads the information code 3 by using, for example, a portable terminal with a camera (for example, a mobile phone with a camera or a smartphone with a camera) By accessing the campaign site, you can apply for the event. Here, the reader of the information code 3 may be a dedicated code reader, a digital camera, a personal computer with a camera, and the like, in addition to a cellular phone with a camera and a smartphone with a camera, but is not limited thereto. As the information code 3, not limited to the QR code (registered trademark), another two-dimensional code may be used. Instead of the two-dimensional code 3, the one-dimensional bar code may be attached to the outer surface of the envelope 12. [

In the above developing system, it is necessary to exclude entry by a person who has not purchased the cigarette product (the cigarette package 1) (hereinafter referred to as a "non-purchaser"). Thus, the tobacco package 1 in the present embodiment has means for preventing the information code 3 from being freely read by the non-purchaser. Specifically, in the cigarette package 1, a shielding portion 4 for covering at least a part of the information code 3 is formed as a part of the cover film 2. 2 is a view for explaining the concealing portion 4 of the cigarette package 1 according to the first embodiment.

The concealing portion 4 is constituted by an opaque opening tape 21 integrally formed with the exterior film 2 for opening the exterior film 2. That is, the concealing portion 4 is constituted by a portion superimposed on the information code 3 in the opening tape 21 of the covering film 2 (in Fig. 2, The corresponding area is indicated by hatching}. As a result, as shown in Fig. 1, in the state where the cigarette package 1 is not opened, a part of the information code 3 is concealed by the concealing unit 4, so that the cigarette package 1 is purchased A non-purchaser who is not authorized to read the information code 3 using the reading device 5 is regulated. This makes it possible to exclude entry into the development by a non-purchaser who has not purchased the cigarette package 1 regularly. According to this method, in the cigarette package 1, by using the member provided in the original cigarette package 1, which is called the opening tape 21 for opening the cover film 2, It is prevented from reading, and no separate member is provided to prevent the information code 3 from being read. Therefore, for the purpose of preventing the reading of the information code 3, reading of the information code 3 can be prevented without adding a new member. This makes it possible to prevent the reading of the information code while suppressing an increase in cost, unlike the case of enclosing a coupon or the like printed with an information code relating to an entry to the development in a package together with a cigarette.

On the other hand, for a purchaser who regularly purchases the cigarette package 1, the end of the opening tape 21 is pulled, the exterior film 2 is torn along the opening tape 21, and the cigarette package 1 is opened , The concealing portion 4 of the opening tape 21 which conceals a part of the information code 3 is removed and the entire information code 3 is exposed as shown in Fig. As a result, the regular purchaser of the cigarette package 1 can read the information code 3 by using a camera-equipped cellular phone or the like. Therefore, by accessing the decrypted URL by reading the information code 3, the user can access the campaign site and apply for the present invention. After opening the cigarette package 1, an opening is formed in the upper surface of the inner pack 10 by tearing a portion of the inner porridge forming the upper surface of the inner pack 10 away from the seal 13, It is possible to take out the cigarette.

Since the information code 3 is displayed on the outer surface of the envelope 12 in the cigarette package 1 according to this embodiment, at least after the opening of the cigarette package 1, Can be recognized by the purchaser of the tobacco package (1). Further, by displaying the information code 3 on the outer surface of the envelope 12, it is possible to facilitate the smoker (regular purchaser) after the opening of the cigarette package 1 without the trouble of disassembling the cigarette package 1 There is an advantage that the information code 3 can be read out.

In this embodiment, since the cover portion 4 for concealing the information code 3 is formed by the opening tape 21, that is, the member removed at the time of opening the cigarette package 1, the cigarette package 1 , The regular purchaser can easily recognize the information code (3). This makes it possible to prevent the regular purchaser (smoker) of the cigarette package 1 from recognizing the existence of the information code 3 and discarding the cigarette package 1. A part of the information code 3 is concealed by the concealing unit 4 so that a part of the information code 3 is exposed to the outside even if the cigarette package 1 is not opened. According to this, it is easy to notice the regular purchaser that the information code 3 exists before opening the cigarette package 1. In addition, there is an advantage that it is possible to improve the desire to purchase the cigarette package 1 while preventing illegal reading of the information code 3 before purchase.

In the cigarette package 1 of the present embodiment, a part of the information code 3 displayed on the outer surface of the envelope 12 is concealed by the cover portion 4 of the opening tape 21. However, The area of the portion which is concealed by the concealing portion 4 is set as follows. Specifically, the ratio of the area of the portion where the information code 3 is concealed by the concealment unit 4 (hereinafter referred to as " concealment rate ") with respect to the entire Is set to be larger than the restoration rate set corresponding to the level of the error correction capability set in the code (3).

Here, the data (information) included in the information code 3 also has unnecessary information and has a function of restoring data even if a part of the information code 3 is dirty or damaged. The level of the above error correction capability indicates the level of capability of restoring data in the information code 3. The higher the level of the error correction capability set in the information code 3 is, the more the data can be read out even if the degree of contamination or damage of the information code 3 becomes larger. As an example, the QR code (registered trademark) is provided with four levels of error correction capability, such as level L, level M, level Q, and level H, and a restoration rate is set for each level. This restoration rate is an upper limit value of the area ratio of the unreadable portion to the entire code area of the information code 3 capable of restoring data by the code itself even if a part of the information code 3 is contaminated or damaged. For example, the reconstruction rate corresponding to level L is set to about 7%, the reconstruction rate corresponding to level M is set to about 15%, the reconstruction rate corresponding to level Q is set to about 25%, and the reconstruction rate corresponding to level H is set to about 30% have. The information code 3 is concealed by the concealment unit 4 so that the concealment rate of the information code 3 becomes larger than the restoration rate set in relation to the level of the error correction capability of the information code 3, I will. Therefore, reading of the information code 3 by the non-purchaser who has not regularly purchased the tobacco package 1 can be more reliably prevented.

When a part of the QR code (registered trademark) is concealed by the tape, it is preferable to set the level of the error correcting capability of the QR code (registered trademark) to M or L. [ When the error correction level is high, it is necessary to conceal a wider area of the QR code (registered trademark) in order to make it impossible to read information while obtaining a high restoration capability. In order to efficiently conceal the QR code (registered trademark) while suppressing an increase in cost in the cigarette package, it is preferable that the QR code (registered trademark) can be concealed without changing the thickness of the existing teat tape so much, and It is preferable to set the level of error correction capability to M or L. The size per side of the QR code (registered trademark) is preferably set to 7.35 to 9.75 mm. As a result, the QR code (registered trademark) can be made unreadable without changing the width of the tape.

Further, it is preferable that the location where the information code 3 is printed is the side of the cigarette package 1. The area of the information code 3 is increased by the amount of information to be held therein. Particularly, when the user tries to access the campaign site by one action, the amount of information included in the information code 3 becomes large, and the area of the information code 3 becomes large. On the other hand, the information code 3 having a large area is liable to detract from the viewpoint of package design. Therefore, it is more advantageous to give the information code 3 to the side of the package than to the case where the information code 3 is given to the front or back side, which is conspicuous at the time of package display, to secure the beauty of the cigarette package 1 .

In the present embodiment, a part of the information code 3 is concealed by the concealing section 4. However, the entire information code 3 may be concealed by the concealing section 4. [ Since the cover tape 4 is formed by the opening tape 21 integrally provided with the exterior film 2 and the information tape 3 is exposed by removing the opening tape 21 at the time of opening, The smoker can easily notice the presence of the information code (3). Further, in the cigarette package 1 of the present embodiment, the width of the opening tape 21 is made constant, but the present invention is not limited to this. For example, of the opening tape 21, the portion forming the shielding portion 4, that is, the portion covering the information code 3, may be wider than the other portions. In this case, since the amount of use of the opening tape 21 can be further reduced, the manufacturing cost of the package can be reduced.

1 to 3, a rectangular position detection pattern (finder pattern) is arranged at three corners of a QR code (registered trademark) as an information code 3, as indicated by reference numeral 31. [ This position detection pattern 31 is a figure for enabling information to be accurately read even when the QR code (registered trademark) is read from 360 degrees by any reading device. If the position detection pattern 31 can not be read, the QR code (registered trademark) itself can not be read. Therefore, in the cigarette package 1 of the present embodiment, the position detecting pattern 31 may be concealed by the concealing portion 4 constituted as a part of the opaque opening tape 21. Fig. As described above, since the specific area for restricting reading of the information in the information code 3 is concealed, reading of the information code 3 before purchase can be suitably prevented. Also in this embodiment, since a part of the information code 3 is maintained in an exposed state while regulating illegal reading of the information code 3 before purchase, the purchase intention of the cigarette package 1 is promoted You can.

≪ Embodiment 2 >

Next, the second embodiment will be described. 4 is an external view of the cigarette package 1 of the second embodiment. Fig. 4 shows a cigarette package 1A before opening. Here, the description will focus on the cigarette package 1 described in Fig. 1 and the other parts of the cigarette package 1A of the present embodiment. The cigarette package 1A of the present embodiment also has the concealing portion 4A for concealing at least a part of the information code 3 displayed on the outer surface of the envelope 12. [ Also in the present embodiment, the shielding portion 4A is formed as a part of the cover film 16 which is a cover material covering the entire package. The concealing portion 4A in the present embodiment is constituted by a printing area (hereinafter referred to as " opaque ink printing portion ") printed on the exterior film 16 with opaque ink. That is, the concealing section 4A conceals the information code 3 by the opaque ink printing section of the cover film 16 instead of concealing the information code 3 with the opening tape 21 . Also in the cigarette package 1A, the concealment rate of the information code 3 is set to be larger than the restoration rate set in correspondence with the level of the error correction capability of the information code 3.

According to the cigarette package 1A of the present embodiment, as in the cigarette package 1 of the first embodiment, a non-purchaser who has not purchased the cigarette package 1A can prevent the information code 3 from being read, It is possible to exclude entry to the phenomenon by the non-purchaser. Also in the concealment portion 4A of the present embodiment, since it is constituted as a part of the cover film 2 and it is not necessary to separately add another member in order to prevent the information code 3 from being read, Can be avoided.

Fig. 5 is a view showing a cigarette package 1A after opening in the second embodiment. Fig. According to the cigarette package 1A of the present embodiment, the cover film 2 is removed at the time of unsealing, and the concealment of the information code 3 by the shielding portion 4A is released. As a result, the regular purchaser of the cigarette package 1A can easily read the information code 3. 4, the tobacco package 1A conceals a part of the information code 3 by the shielding portion 4A. As described above, by making the portion of the information code 3 that is not concealed by the concealing portion 4A visible, it is possible for the regular purchaser to notice the presence of the information code 3. As a result, it is possible to prevent the regular purchaser from recognizing the existence of the information code 3 and discarding the cigarette package 1A. It is also possible to increase the desire to purchase the cigarette package 1A by the consumer while regulating the reading of the information code 3 before opening the cigarette package 1A by making a part of the information code 3 visible. There are advantages.

Incidentally, the lower region of the covering film 2 is often left around the envelope 12 by the smoker even after the opening of the cigarette package 1A. On the other hand, in the outer film 2, the upper region above the opening tape 21 tears a part of the inner porcelain forming the upper surface of the inner pack 10 to remove it by the smoker .

Therefore, when the cover portion 4A is formed in the lower region of the cover film 2 that may remain around the envelope 12 even after the opening, a part of the information code 3 is formed by the cover portion 4A Is concealed and the remaining portion is made visible, which is preferable from the viewpoint of recognizing the existence of the information code 3 to the regular purchaser. However, the entire information code 3 may be concealed by the concealing unit 4A.

The cover portion 4A may be formed in the upper region of the cover film 2 and this embodiment is a preferred embodiment from the viewpoint of recognizing the presence of the information code 3 after opening to the regular purchaser . In this form, at the time of opening the cigarette package 1A, since the upper region of the covering film 2 including the covering portion 4A is removed by the smoker, the smoker can easily recognize the existence of the information code 3 . Particularly, in the case where the entire information code 3 is concealed by the concealing portion 4A, it is preferable to form the concealing portion 4A in the upper region of the covering film 2. Thereby, the information code 3 can be easily recognized by the smoker when the cigarette package 1A is opened. Also in the cigarette package 1A of the present embodiment, the position detection pattern 31 of the information code 3 may be concealed by the shielding portion 4A, thereby restricting illegal reading before the package is purchased.

While the preferred embodiments of the present invention have been described above, the tobacco packages of the embodiments can be modified, improved, or combined in various ways. For example, in the above embodiment, the case where the present invention is applied to the soft package has been described as an example, but the present invention may be applied to a hard package such as a hinge lead package. This makes it possible to suppress the manufacturing cost as compared with the case where the inserter printed with the conventional information code is accommodated in the package. The cigarette package may contain a cigarette product other than a cigarette such as cigar, shigarro, or electronic cigarette, for example. Further, a plurality of information codes may be displayed on the outer surface of the package of the tobacco package, and each information code may be concealed by a concealing portion such as a opening tape or an opaque ink printing portion formed as a part of the covering film. A message indicating that an information code is given to the package may be printed on the surface of the cover portion such as the opening tape or the opaque ink printing portion. This makes it possible to more reliably recognize the presence of the information code by the user. As a method of printing an information code, it is desirable to print an inkjet apparatus by using an inkjet apparatus such as a gravure printing machine, an offset printing machine, a package blank processing machine, a package blank rasterizer, .

1, 1A ... cigarette package
2 ... exterior film
3 · · · Information code
4, 4A, ...,
10 · · · inner pack
12 ... embossed
21 ··· opening tape

Claims (5)

A package for packaging the tobacco product,
An information code displayed on an outer surface of the package and readable by a reading device,
A transparent outer film wrapping the package,
A shielding portion formed as a part of the cover film and further concealing at least a part of the information code,
A cigarette package provided. The method according to claim 1,
Wherein the concealment portion conceals a part of the information code. The method of claim 2,
Wherein the area ratio of the concealment part of the concealment part to the entirety of the information code is larger than the restoration rate set in correspondence with the level of the error correction capability of the information code. The method according to any one of claims 1 to 3,
Wherein the shielding portion comprises an opaque opening tape integrally formed with the exterior film for opening the exterior film. The method according to any one of claims 1 to 4,
Wherein the shielding portion comprises a printing region printed with opaque ink on the exterior film.

Images