KR20160126963A - System, apparatus, terminal and method for delivering content by broadcasting - Google Patents

Abstract

The present invention relates to a system, an apparatus, a terminal and a method for providing content in a broadcasting method. The method includes: allowing the apparatus for providing content to trace a location of a terminal; confirming user information of the terminal when the terminal is located in a specific location; transmitting broadcast data including corresponding content after selecting the content based on the location information and user information of the terminal. Thereby, the present invention can supply the content suitable for a location of the terminal and preference of the user by minimizing network load.

Description

TECHNICAL FIELD [0001] The present invention relates to a broadcast content providing system, a providing apparatus, a providing terminal, and a method for providing the broadcast content,

The present invention relates to a content providing system, and more particularly, to a broadcast content providing system, a content providing apparatus, and a content providing method, which can transmit content considering broadcast information of a location and a terminal user when the terminal is located in a specific area, To a providing terminal and a providing method.

A technology for a location based service that provides various services according to the location of the terminal is being developed. The location-based service recognizes corresponding to the current location of the terminal, and provides various information corresponding to the location to the user.

However, when the location-based service finds the location of each of the terminals and provides information in a one-to-one manner, when a plurality of terminals are located at a specific location, data traffic according to the location-based service increases, , There is a risk of degradation of service quality.

In addition, the location-based service has a limitation that it only exists in a specific location or provides only uniform information corresponding to a keyword for a specific location. Therefore, there is a demand for a new method for overcoming the conventional limitations.

Korean Patent Laid-Open No. 10-2010-0099649, published on Sep. 13, 2010 (name: a method for selectively receiving content through a service guide transmitted through a broadcasting network, and a terminal using the method)

Disclosure of Invention Technical Problem [8] The present invention has been proposed in order to solve the above-mentioned problems of the related art, and it is an object of the present invention to provide a broadcasting method, which can select content suitable for a preference or taste of a user based on a location of a user terminal, And an object of the present invention is to provide a content providing system, a providing apparatus, a providing terminal, and a providing method of the content providing apparatus.

According to another aspect of the present invention, there is provided a broadcast-type content providing system including: a terminal for selectively displaying content included in data upon receipt of broadcast data; And a content providing device for confirming user information of the terminal when it is located, selecting the content based on the location information of the terminal and the user information, and transmitting the broadcast data including the selected content.

According to another aspect of the present invention, there is provided a broadcast content providing apparatus including a device transmitting / receiving unit for transmitting and receiving data, a device storing unit storing content, a location tracking unit for tracking the location of the terminal, When the terminal is located in a certain area, the terminal checks the user information of the terminal, selects the content stored in the device storage unit based on the location information and user information of the terminal, and transmits the broadcast data including the selected content through the device transmission / And a device control unit.

In the broadcast-type content providing apparatus of the present invention, the location tracking unit tracks the location of the terminal based on an IP (Internet Protocol) address of the terminal, an access point (AP) do.

In the broadcast-type content providing apparatus of the present invention, the device control unit may request user information from the terminal and receive user information from the terminal to confirm the user information.

In the content providing apparatus according to the present invention, the device control unit may request user information from a user information providing apparatus storing user information of the terminal through the device transmitting / receiving unit, receive user information from the user information providing apparatus, Is confirmed.

In the content providing apparatus of the broadcast system of the present invention, the device control section selects the content by grasping the moving direction of the terminal according to the location information of the terminal.

In the content providing apparatus of the broadcast system of the present invention, the apparatus control section selects the content by grasping the moving speed of the terminal according to the location information of the terminal.

In the broadcast-type content providing apparatus of the present invention, the user information includes at least one of gender, age, address, additional service, job, hobby, and screen resolution, The content to be provided to the user is selected.

In the broadcast-type content providing apparatus of the present invention, the apparatus control section includes an identifier of the content together with the content in the broadcast data and transmits the broadcast data.

In the content providing apparatus of the broadcast system of the present invention, the identifier includes an identification number of the terminal.

In the broadcast-type content providing apparatus of the present invention, the device control unit transfers the identifier to the terminal before transferring the broadcast data.

In the broadcast-type content providing apparatus of the present invention, the device control unit may check user information of a plurality of terminals when a plurality of terminals are located in a certain area as a result of tracking by the location tracking unit, And the broadcast data including the selected content is transmitted through the device transmission / reception unit.

According to another aspect of the present invention, there is provided a broadcast-type content providing terminal including a terminal transmitting / receiving unit for transmitting and receiving data, a display unit for displaying information, a location confirmation unit for confirming a location, If the broadcast data including the selected location information and the user information is received through the terminal transmission / reception unit, the content is selected from the broadcast data, And a terminal control unit for displaying on the display unit.

In the content providing terminal of the broadcast system of the present invention, the location checking unit may include a GPS (Global Positioning System) method, a triangulation method, a method of detecting a location based on a cell of a base station, And the position is confirmed using one of the methods.

In the broadcast-type content providing terminal according to the present invention, the terminal control unit requests user information to the user information providing apparatus storing the user information of the terminal through the terminal transmitting and receiving unit, receives the user information from the user information providing apparatus, To the mobile station.

In the broadcast-type content providing terminal of the present invention, the user information includes at least one of sex, age, address, additional service, job, hobby, and screen resolution.

In the broadcast-type content providing terminal according to the present invention, the broadcast data includes an identifier of the content along with the content, and the terminal control unit parses the broadcast data to select the content corresponding to the identifier.

In the broadcast-type content providing terminal according to the present invention, the terminal control unit compares the identifier received through the terminal transmission / reception unit with the identifier included in the broadcast data to select the content.

In the content providing terminal according to the present invention, the identifier may be a Mobile Identification Number (MIN), an electronic serial number (ESN), a Mobile Directory Number (MDN), an International Mobile Station Identity (IMSI), a Temporary Mobile Subscriber Identity ), An International Mobile Equipment Identity (IMEI), and a Mobile Station International ISDN Number (MSISDN), and the terminal control unit selects content by referring to the terminal identification number included in the broadcast data .

According to another aspect of the present invention, there is provided a broadcast content providing method comprising the steps of: tracking a location of a terminal; checking user information of the terminal when the terminal is located in a predetermined area in the tracking step; A selection step of selecting contents based on the location information of the terminal and the user information, and a transmission step of transmitting the broadcast data including the selected contents.

In the content providing method according to the present invention, the selecting step selects content by grasping the moving direction or moving speed of the terminal according to the location information of the terminal tracked in the tracking step.

In the broadcast content providing method of the present invention, in the transmitting step, an identifier of the content together with the content is included in the broadcast data and transmitted.

In the broadcast content providing method of the present invention, the identifier includes an identification number of the terminal.

The broadcast content providing method of the present invention is characterized by further comprising an identifier transmitting step of transmitting an identifier to the terminal before the transmitting step.

In the broadcast content providing method according to the present invention, the tracking step tracks the positions of a plurality of terminals, and in the selecting step, when a plurality of terminals are located in a certain area as a result of tracking in the tracking step, The content is selected based on location information of a plurality of terminals and user information of a plurality of terminals.

According to another aspect of the present invention, there is provided a broadcast-type content providing method including: a confirmation step of confirming a location; an information transmission step of transmitting location information and user information when the content is located in a predetermined area, A receiving step of receiving broadcast data including content selected based on location information and user information, and a display step of selectively displaying the content in the received broadcast data.

The broadcast data received in the receiving step includes an identifier of the content along with the content and the displaying step parses the broadcast data to select the content corresponding to the identifier .

In the broadcast content providing method of the present invention, the displaying step is characterized by comparing the received identifier with an identifier included in the broadcast data to select the content.

In the broadcast content providing method of the present invention, the identifier included in the broadcast data includes the terminal identification number, and the displaying step selects the content by referring to the terminal identification number included in the broadcast data. do.

According to the present invention, it is possible to transmit content to a terminal based on the location of the terminal and to select contents matching the preference or taste of the terminal user.

According to the present invention, it is possible to simultaneously transmit the selected content to a plurality of terminals in accordance with the position of the plurality of terminals, the user information, etc. without transmitting the contents one by one to each of the plurality of terminals, .

According to the present invention, contents to be transmitted to a plurality of terminals can be broadcast all at once without dividing them together with respective path designations, thereby reducing network load.

According to the present invention, it is possible to select and transmit content suitable for a user according to not only the position of the terminal but also the moving direction and the moving speed of the terminal, thereby improving user convenience.

1 is a configuration diagram of a content providing system according to an embodiment of the present invention.
2 is a configuration diagram of a content providing apparatus according to the embodiment of FIG.
3 is a configuration diagram of a terminal receiving contents according to an embodiment of the present invention.
Figure 4 is an illustration of a situation in which content is provided in accordance with one embodiment of the present invention.
5 is an exemplary diagram illustrating a situation in which content is provided according to another embodiment of the present invention.
FIG. 6 is an exemplary diagram illustrating a situation in which content is provided according to another embodiment of the present invention. FIG.
7 is an exemplary view showing contents provided according to an embodiment of the present invention.
8 is a flowchart of a content providing method according to an embodiment of the present invention.
9 is a flowchart of a content providing method according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the detailed description of known functions and configurations incorporated herein will be omitted when it may unnecessarily obscure the subject matter of the present invention. The same reference numerals are used for portions having similar functions and functions throughout the drawings.

1 is a configuration diagram of a content providing system according to an embodiment of the present invention. Referring to FIG. 1, the content providing system of the present embodiment includes a terminal 100, a content providing apparatus 200, a user information providing apparatus 300, and a network 400.

The network 400 refers to a communication network for data communication and information exchange between the terminal 100, the content providing apparatus 200, and the user information providing apparatus 300. The network 400 should be interpreted as a concept including a wired network, a wireless network, and a combination network that are developed or developed in the future, such as the Internet, an intranet, an extranet, a mobile communication network,

The user information providing apparatus 300 is a device for providing information on the user of the terminal 100, information on the terminal 100 itself, and the like. The user information providing apparatus 300 of the present invention may be a subscriber database of a web service provider, a home location register (HLR) or a home subscriber server (HSS) of a mobile communication service provider, , A service subscriber database directly managed by the service provider of the present invention, or any database or information providing device for storing and managing information of the terminal 100 or the user of the terminal 100.

The user information providing apparatus 300 of the present invention can provide user information such as sex, age, address, additional service, job, hobby, screen resolution of the terminal 100, .

The terminal 100 is one of all terminals capable of transmitting, receiving and displaying information through the network 400. [ The terminal 100 of the present invention can be connected to a network such as a PC (Personal Computer), a notebook computer, a tablet PC, an IPTV (Internet Protocol TeleVision), a PDA (Personal Digital Assistant), a mobile phone, a PMP It can be one of all terminal units.

The terminal 100 of the present invention receives broadcasting data transmitted from the content providing apparatus 200 and selects and displays specific contents corresponding to the terminal 100 among the corresponding data.

The content providing apparatus 200 is an information providing apparatus that transmits contents to the terminal 100 by broadcasting contents.

Broadcast means that data is transmitted to an unspecified number of persons, and the destination is not specified. In the present invention, the content providing apparatus 200 transmits broadcast data to one or more terminals including the terminal 100, and the terminal 100 and other terminals transmit the broadcast data to corresponding ones of the contents included in the broadcast data And displays the selected content.

In an embodiment of the present invention, the content providing apparatus 200 tracks the location of the terminal 100 and confirms that the terminal 100 is located in a predetermined area. The content providing apparatus 200 is connected to the terminal 100 based on, for example, an IP (Internet Protocol) address of the terminal 100, an access point (AP) to which the terminal 100 is connected, Thereby tracking the position of the robot 100.

An application program or the like of the terminal 100 confirms the location of the terminal 100 itself and the content providing apparatus 200 receives the location information of the terminal 100 from the terminal 100 Thereby confirming that the terminal 100 is located in a certain area. In this case, the terminal 100 confirms its position by a GPS (Global Positioning System) method, a triangulation method, a method of detecting the position based on the base station cell, a method of detecting the position based on the position of the access AP, The location information may be transmitted to the content providing apparatus 200 so that the content providing apparatus 200 confirms that the terminal 100 is located in a predetermined area.

When the content providing apparatus 200 confirms that the terminal 100 is located in a certain area in this manner, it confirms the user information of the terminal 100 and transmits the location information of the terminal 100 and the location information of the terminal 100 And selects content to be broadcast to the terminal 100 based on the information.

The process of confirming the user information of the terminal 100 by the content providing apparatus 200 may be performed by the content providing apparatus 200 by requesting user information from the terminal 100, And receiving the information. In this case, the terminal 100 may receive the user information through the message transmission / reception with the user information providing apparatus 300 and transmit the received user information to the content providing apparatus 200.

The content providing apparatus 200 directly requests the user information of the terminal 100 to the user information providing apparatus 300 and receives and confirms the user information from the user information providing apparatus 300.

The content providing apparatus 200 that has confirmed the user information of the terminal 100 selects content suitable for providing to the terminal 100 based on the location information and user information of the terminal 100.

In this case, the content providing apparatus 200 refers to the location information of the terminal 100 to provide information related to the area where the terminal 100 is located, . In other words, the content providing apparatus 200 inquires information about the surrounding area based on the location of the terminal 100, and transmits the information on the sex, age, address, additional service, occupation, hobby, And selects a content suitable for providing to the terminal 100 with reference to the user information such as the screen resolution of the terminal 100.

In an embodiment of the present invention, the content providing apparatus 200 can track the location of the terminal 100, determine the direction of the terminal 100, and select content suitable for the terminal 100. At this time, the content providing apparatus 200 can grasp the moving direction of the terminal 100 according to the position of the terminal 100 which is sequentially changed.

In another embodiment of the present invention, the content providing apparatus 200 can track the position of the terminal 100, determine the moving speed of the terminal 100, and select the content corresponding to the speed. At this time, the content providing apparatus 200 can determine the moving speed of the terminal according to the position of the terminal 100 changed for a predetermined time.

After the content providing apparatus 200 selects the content, it generates broadcast data including the selected content, and broadcasts the broadcast data. In this case, the broadcast data transmitted by the content providing apparatus 200 may include not only data selected for the terminal 100 but also various other data, and the terminal 100 may transmit the corresponding content of the broadcast data And displays them selectively.

In an embodiment of the present invention, the content providing apparatus 200 may include an identifier of the content together with the content in the broadcast data so that the terminal 100 can select the content included in the broadcast data .

For example, if the identifier of the content includes the identification number of the terminal 100, the terminal 100 selects the content by referring to the identification number.

Alternatively, the content providing apparatus 200 may transmit the identifier of the corresponding content to the terminal 100 before broadcasting the broadcast data including the content. In this case, the terminal 100 can compare the identifier received in advance with the identifier included in the broadcast data to select the corresponding content.

In an embodiment of the present invention, when the content providing apparatus 200 tracks the location of the terminal 100 and a plurality of terminals including the terminal 100 are located in a predetermined area according to the result of the tracking, It is possible to confirm the user information and transmit the broadcast data including the content selected based on the location information of the plurality of terminals and the user information of the plurality of terminals.

The configuration and operation of the content providing apparatus 200 for broadcasting content according to the present invention will be described in more detail with reference to FIG.

2 is a configuration diagram of a content providing apparatus 200 according to the embodiment of FIG. 2, the content providing apparatus 200 includes a device transmission / reception unit 210, a location tracking unit 220, a device control unit 230, and a device storage unit 240.

The device transmission / reception unit 210 has an interface for data transmission / reception.

The location tracking unit 220 tracks the location of the terminal 100. The location tracking unit 220 of the present invention can track the location of the terminal 100 based on the IP address of the terminal 100, the AP or base station cell to which the terminal 100 accesses, and the like.

For example, when the terminal 100 is located in a certain area and accesses the AP, the location tracking unit 220 may determine the location of the terminal 100 using the location of the corresponding AP or the IP address of the terminal 100 And can track the location of the terminal 100 based on the cell of the connected base station when the terminal 100 uses the mobile communication service.

The device storage unit 240 is a storage of contents to be transmitted to the terminal 100.

The device control unit 230 controls the operation of the terminal 100 including the device transceiver 210, the location tracking unit 220, and the device storage unit 240, and may include a processor for this purpose .

The device control unit 230 of the present invention confirms the position of the terminal 100 according to the result of tracking by the position tracking unit 220. If the terminal 100 is located in a certain area, the device controller 230 checks the user information of the terminal 100, and based on the location information of the terminal 100 and the user information of the terminal 100, The content stored in the device storage unit 240 is selected.

The process of confirming the user information of the terminal 100 by the device control unit 230 may be performed by the device control unit 230 by requesting the terminal 100 with the user information through the device transmission / 100) through the device transmission / reception unit 210. [0050] FIG. In this case, the terminal 100 may receive the user information from the user information providing apparatus 300 storing the user information of the terminal 100, and transmit the user information to the content providing apparatus 200.

Alternatively, the device control unit 230 may request the user information providing apparatus 300 for providing the user information of the terminal 100 through the device transmitting / receiving unit 210, and may receive the user information.

At this time, the user information to be referred to by the device control unit 230 for selecting the content may include, for example, the sex, age, address, additional service, job, hobby, screen resolution of the terminal 100 Information.

The device controller 230 that has confirmed the user information of the terminal 100 selects the content based on the location information and the user information of the terminal 100. This is because the device controller 230 determines the location of the terminal 100 The information on the surrounding area is inquired based on the information of the terminal 100 and the information about the area surrounding the terminal 100 is provided to the terminal 100 by referring to the sex, age, address, additional service, job, It means that content can be selected.

For example, the device control unit 230 confirms that the terminal 100 is located in the vicinity of the theater building according to the tracking result of the location tracking unit 220, and refers to the user information of the terminal 100, If you are a male, you will be able to select content that contains information about the action movie that is being screened in the theater.

In an embodiment of the present invention, the device controller 230 can determine the direction of movement of the terminal 100 according to the tracking result of the position tracking unit 220, and can select contents corresponding to the direction. At this time, the device control unit 230 can grasp the moving direction of the terminal 100 according to the position of the terminal 100 that is sequentially changed.

For example, if the terminal 100 moves toward a building where the theater is located, the device control unit 230 can select the movie information displayed in the theater or the contents of the facility information in the theater. Conversely, if the terminal 100 moves out of a building with a theater, the device control unit 230 can select content for restaurant information or public transportation information near the theater.

In another embodiment of the present invention, the device controller 230 can determine the moving speed of the terminal 100 according to the tracking result of the position tracking unit 220 and select the content corresponding thereto. At this time, the device controller 230 can determine the moving speed of the terminal according to the position of the terminal 100 changed for a predetermined time.

For example, if the terminal 100 rapidly enters a building having a theater, the device control unit 230 can select contents and the like for route information from the building entrance to the auditorium. Conversely, if the terminal 100 is slowly entering a building with a theater, the device control unit 230 may select content for restaurants, shops, entertainment facility information, etc. located inside the building.

The device controller 230 selecting the content suitable for providing to the terminal 100 based on the location information and the user information of the terminal 100 generates broadcast data including the selected content and transmits the data to the device transmission / 210).

In this case, the broadcast data transmitted by the device control unit 230 may include not only data selected for the terminal 100 but also various other data. The terminal 100 may transmit the broadcast data to the terminal 100, And displays the selected content.

In an embodiment of the present invention, the device controller 230 may include an identifier of the content in the broadcast data so that the terminal 100 can select the content included in the broadcast data.

In this case, the identifier of the content to be transmitted may be, for example, a Mobile Identification Number (MIN), an electronic serial number (ESN), a Mobile Directory Number (MDN), an International Mobile Station Identity (IMSI), a Temporary Mobile Subscriber Identity (TMSI) (International Mobile Equipment Identity), MSISDN (Mobile Station International ISDN Number), etc., and the terminal 100 can select the content by referring to the identification number.

At this time, the device control unit 230 may transmit the identifier of the content to the terminal 100 through the device transmission / reception unit 210 before transmission of the broadcast data. In this case, the terminal 100 can compare the identifiers received in advance with the identifiers of the contents included in the broadcast data to select the contents.

In an embodiment of the present invention, when a plurality of terminals including the terminal 100 are located in a predetermined area as a result of the tracking by the location tracking unit 220, the device controller 230 checks the user information of the corresponding terminals. The device controller 230 may select the content based on the location information of the plurality of terminals and the user information of the plurality of terminals, and transmit the broadcast data including the selected content.

For example, if a plurality of terminals used by women in their thirties are located in a certain area according to the result of tracking by the location tracking unit 220, the device control unit 230 may select contents containing information on the ladies' And broadcast data including the content can be transmitted. In this manner, the device control unit 230 can provide content suitable for each terminal by broadcasting only once instead of repeating the content transmission to each terminal. Accordingly, the device control unit 230 can reduce the data traffic and reduce the load.

FIG. 3 is a configuration diagram of a terminal 100 receiving content according to an embodiment of the present invention. 3, the terminal 100 of the present embodiment includes a terminal transceiver 110, a location confirmation unit 120, a terminal control unit 130, and a display unit 140.

The terminal transmission / reception unit 110 has an interface for data transmission / reception.

The location checking unit 120 serves to check the location of the terminal 100. The position determination unit 120 of the present invention may be configured to determine a location based on a GPS (Global Positioning System) method, a triangulation method, a cell of a base station to which the terminal 100 is connected, The position of the terminal 100 can be confirmed using a method of determining the position based on the AP.

The display unit 140 includes a cathode ray tube or a liquid crystal display as an expression device.

The terminal control unit 130 controls the operation of the terminal 100 including the terminal transceiver unit 110, the location confirmation unit 120 and the display unit 140 and may include a processor for the entire operation.

The terminal control unit 130 of the present invention determines the location information of the terminal 100 and the location information of the terminal 100 when the terminal 100 is located in a predetermined area, To the content providing apparatus 200 via the terminal transmitting and receiving unit 110. [

At this time, the terminal control unit 130 requests the user information of the terminal 100 to the user information providing apparatus 300 storing the user information of the terminal 100, for example, through the terminal transceiver unit 110, The user information providing apparatus 300 can receive the corresponding user information through the terminal transceiver 110 and transmit the user information to the content providing apparatus 200. [

In this case, the user information transmitted from the terminal control unit 130 to the content providing apparatus 200 may include information such as sex, age, address, additional service, job, hobby, screen resolution of the terminal 100, Information.

Then, the terminal control unit 130 receives the broadcast data transmitted from the content providing apparatus 200 through the terminal transceiver unit 110. At this time, the broadcast data transmitted by the content providing apparatus 200 includes contents selected based on the location information of the terminal 100 and the user information of the terminal 100. [ Then, the terminal control unit 130 selects the corresponding content from the received broadcast data and displays the selected content on the display unit 140.

In one embodiment of the present invention, the broadcast data received by the terminal control unit 130 includes an identifier of the content along with the selected content. In this case, the terminal control unit 130 can parse the received broadcast data and select the content corresponding to the identifier.

In this case, the terminal control unit 130 may receive and store the identifier from the content providing apparatus 200 before receiving the broadcast data, so that the terminal control unit 130 can select the content from the broadcast data. The terminal control unit 130 can identify the content by comparing the content identifier included in the broadcast data with the identifier received.

In addition, the identifier of the content included in the broadcast data may include identification numbers such as MIN, ESN, MDN, IMSI, TMSI, IMEI, and MSISDN related to the terminal 100, The contents matching the terminal 100 can be selected by referring to the identification number and displayed on the display unit 140. [

An example of selecting content according to location information and user information according to the present invention will be described in more detail with reference to FIG. 4 to FIG.

FIG. 4 is an exemplary diagram illustrating a situation in which a content providing apparatus 200 selectively provides content according to an embodiment of the present invention. 4 (a) shows a case where the terminal 100 is located at a ticket office of a ball park, and FIG. 4 (b) shows a case where the terminal 100 is located at a ball park entrance.

Referring to FIG. 4A, the terminal 100 held by the user is located near the ticket office of the ballpark, and the AP 250 is located near the ticket office. At this time, as the terminal 100 connects to the AP 250, the content providing apparatus 200 confirms that the terminal 100 is located near the ticket office.

In this case, the content providing apparatus 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300 and confirms that the hobby of the user of the terminal 100 is, for example, do.

Thereafter, the content providing apparatus 200 can select the content for the baseball game or baseball game information currently held, and transmits the broadcast data including the selected content.

Referring to FIG. 4B, the terminal 100 held by the user is located near the entrance of the ballpark, and the AP 260 is located near the entrance. At this time, the content providing apparatus 200 confirms that the terminal 100 is located near the entrance through the connection of the terminal 100 to the AP 260.

In this case, the content providing apparatus 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300 and confirms that the hobby of the user of the terminal 100 is, for example, do.

Thereafter, the content providing apparatus 200 can select the content of the movement path from the entrance to the seat for the baseball game, and transmits the broadcast data including the selected content. In this case, the content providing apparatus 200 may receive the seating information of the ticket purchased by the user through message transmission / reception with a separate device.

FIG. 5 is an exemplary diagram illustrating a situation in which a content providing apparatus 200 selectively provides content according to another embodiment of the present invention. 5 (a) shows a case where the terminal 100 moves to the inside of a ballpark, and Fig. 5 (b) shows a case where the terminal 100 moves out of the ballpark.

Referring to FIG. 5A, the terminal 100 possessed by the user is entering the baseball field, the AP 260 is located at the baseball field entrance, and the AP 270 is located inside the baseball field. At this time, as the terminal 100 sequentially connects to the AP 260 and the AP 270, the content providing apparatus 200 confirms the moving direction of the terminal 100 moving into the baseball field.

The content providing apparatus 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300 and confirms the gender of the user of the terminal 100, for example.

At this time, if the user of the terminal 100 is male, the content providing apparatus 200 can select the content for the baseball game held today or the baseball game information currently being played, and transmit the broadcast data including the selected content. If the user of the terminal 100 is a woman, the contents providing apparatus 200 selects content indicating the location of the store selling the sportswear or the hat or the detailed information of the item to be sold in the baseball field, And transmit the broadcast data including the broadcast data.

Referring to FIG. 5B, the terminal 100 carried by the user is moving out of the baseball field, the AP 270 is located inside the baseball field, and the AP 260 is located at the baseball field entrance. At this time, as the terminal 100 sequentially connects to the AP 270 and the AP 260, the content providing apparatus 200 confirms the moving direction of the terminal 100 moving outside the baseball field.

The content providing apparatus 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300 and confirms the address information of the user of the terminal 100, for example.

Thereafter, the content providing apparatus 200 selects the content representing information on the public transportation information or traffic situation from the ballpark to the location of the address, and transmits the broadcast data including the selected content.

FIG. 6 is a diagram illustrating an example of a situation in which a content providing apparatus 200 selectively provides content according to another embodiment of the present invention. 6 (a) shows a case where the terminal 100 moves slowly from the ticket office of the ballpark to the entrance, and FIG. 6 (b) shows a case where the terminal 100 moves rapidly from the ticket office of the ballpark to the entrance.

6A, the terminal 100 held by the user is moving at a relatively slow speed from the ticket office to the entrance, the AP 250 is located at the ticket office, the AP 260 is located at the entrance, Is located. At this time, the content providing apparatus 200 can check the moving speed of the terminal 100 according to the time interval at which the terminal 100 accesses the AP 250 and connects to the AP 260. [

The content providing apparatus 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300 and confirms the gender of the user of the terminal 100, for example.

At this time, if the user of the terminal 100 is male, the content providing apparatus 200 may select the content for today's competition or current competition information, and transmit broadcast data including the selected content. If the user of the terminal 100 is a woman, the contents providing apparatus 200 selects content indicating the location of the store selling the sportswear or the hat or the detailed information of the item to be sold in the baseball field, And transmit the broadcast data including the broadcast data.

6 (b), the terminal 100 carried by the user is moving at a relatively high speed from the ticket office to the entrance, the AP 250 is located at the ticket office, and the AP 260 is located at the entrance Is located. The content providing apparatus 200 can confirm the moving speed of the terminal 100 according to the time interval at which the terminal 100 connects to the AP 250 and connects to the AP 260. [

The content providing apparatus 200 receives the user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300 and confirms information about the baseball team cheered by the user of the terminal 100 do.

Then, the content providing apparatus 200 may select the content for the movement path in the direction of the active seating of the baseball team cheered by the user, and transmit the broadcast data including the content. In this way, it is possible for the user of the terminal 100 to move to the baseball watching place more quickly and conveniently.

4 and 6, the AP 250, 260, 270 and the content providing apparatus 200 are illustrated as separate apparatuses. However, the AP 250, 260, 270 And the content providing apparatus 200 may be implemented as a single apparatus, which is also included in the technical scope of the present invention. In the embodiments described with reference to FIGS. 4 to 6, the contents of checking the position, the moving direction, the moving speed, and the like of the terminal 100 based on the APs 250, 260, and 270 have been described. It is possible to grasp the position, moving direction, moving speed, and the like of the terminal 100 through various other methods, and this is also included in the technical scope of the present invention.

4 to 6, the technical scope of the present invention is not limited to this, and it is possible to provide the service according to the present invention in any indoor or outdoor environment including a soccer field, a basketball field, and other sports facilities. It is possible.

An example of content that the terminal 100 visually provides to the user according to the present invention will be described in more detail with reference to FIG.

7 is an exemplary view showing contents provided according to an embodiment of the present invention. FIG. 7 shows a state in which the terminal 100 receives broadcast data transmitted by the content providing apparatus 200, parses the received broadcast data, and selects content suitable for the terminal 100. FIG.

7A is a view illustrating a display of contents provided when the terminal 100 is located near the baseball field and the user of the terminal 100 is male. In FIG. 7 (a), the contents of the game date and time, the progress status, the score, and the starting pitcher are shown.

FIG. 7B shows a display of contents provided when the terminal 100 is located near a baseball field and the user of the terminal 100 is a woman. In FIG. 7 (b), the contents of the location of the retailer selling the baseball equipment, the sale item, the price, and the like are expressed.

In this way, the user of the terminal 100 can automatically receive and visually check the location of the terminal 100 and contents suitable for the terminal 100 user.

The process of providing and displaying content in a broadcast manner according to the present invention will be described in more detail with reference to FIGS. 8 to 9. FIG.

8 is a flowchart of a content providing method according to an embodiment of the present invention. Referring to FIG. 8, the content providing apparatus 200 tracks the location of the terminal (S810). The content providing apparatus 200 can track the location of the terminal 100 based on, for example, the IP address of the terminal 100, the AP or the base station cell to which the terminal 100 accesses, have.

In operation S820, the content providing apparatus 200 confirms that the terminal 100 is located in a predetermined area according to the result of the tracking of the terminal 100 in operation S810.

After step S820, the content providing apparatus 200 receives and confirms the user information of the terminal 100 from the terminal 100 or the user information providing apparatus 300 (S830).

The content providing apparatus 200 selects content to be included in the broadcast data based on the location information of the terminal 100 and the user information of the terminal 100 (S840).

In step S840, the content providing apparatus 200 can select the content by grasping the moving direction or moving speed of the terminal 100 according to the position information of the terminal 100, for example.

Thereafter, the content providing apparatus 200 transmits the broadcast data including the content selected in step S840 (S850).

In operation S850, the content providing apparatus 200 may transmit an identifier of the corresponding content along with the content by broadcast. At this time, the identifier of the content may include the identification number of the terminal 100, and the terminal 100 may identify the content from the broadcast data using the identifier.

The content providing apparatus 200 may also transmit the identifier of the content to the terminal 100 in advance before transmitting the broadcast data in step S850 and transmit the identifier of the broadcast data to the terminal 100 using the identifier received by the terminal 100 To identify the content.

In an embodiment of the present invention, the content providing apparatus 200 tracks the location of a plurality of terminals and confirms that a plurality of terminals are located in a predetermined area as a result of the tracking. In this case, the content providing apparatus 200 can receive and confirm user information of a plurality of terminals, and can select contents based on location information of a plurality of terminals and user information of a plurality of terminals. The content providing apparatus 200 transmits the selected data in the broadcast data and transmits the selected data to a plurality of terminals through one transmission.

9 is a flowchart of a content providing method according to another embodiment of the present invention. Referring to FIG. 9, the terminal 100 confirms the current position of the terminal 100 (S910). In step S910, the terminal 100 determines a position of the terminal 100 based on, for example, a GPS method, a triangulation method, a cell of the base station, The current position of the terminal 100 can be confirmed using a method of detecting the position of the terminal 100. [

In step S910, the terminal 100 confirms that the terminal 100 is located in a predetermined area according to a result of checking the location of the terminal 100 in step S910.

In step S930, the terminal 100 confirming that the terminal 100 is located in a certain area transmits the location information of the terminal 100 and the user information of the terminal 100 to the content providing apparatus 200 (S930).

Thereafter, the terminal 100 receives the broadcast data including the content selected based on the location information and the user information (S940).

The terminal 100 receiving the broadcast data in step S940 selects the content selected for the terminal 100 from the data in step S950 and displays it on the display device so that the user visually recognizes it in step S960. .

In one embodiment of the present invention, the terminal 100 in step S940 receives broadcast data including an identifier of the content along with the content, and in step S950, the terminal 100 parses the broadcast data The content corresponding to the identifier can be selected.

At this time, the terminal 100 receives the content identifier from the content providing apparatus 200 in advance before receiving the broadcast data in step S940. In step S950, the terminal 100 receives the identifier, The contents can be selected by comparing identifiers.

When the terminal 100 in step S940 receives the broadcast data including the content and the identifier of the corresponding content, the content identifier may include the identification number of the terminal 100. In step S950, The terminal 100 of the terminal 100 may select the content using the identification number.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be appreciated by those skilled in the art that numerous changes and modifications can be made to the invention. And all such modifications and changes as fall within the scope of the present invention are therefore to be regarded as being within the scope of the present invention.

According to the present invention, it is possible to select contents corresponding to the location of the terminal and the preference or taste of the terminal user and transmit the contents to the terminal, and it is possible to select and transmit the contents based on the moving direction and the moving speed of the terminal. At this time, data can be simultaneously transmitted to a plurality of terminals using the broadcast transmission method, various data to be transmitted to a plurality of terminals can be transmitted at a time, and various information can be provided while minimizing the network load.

100: terminal
110: terminal transmission /
120:
130:
140:
200: Content providing device
210: device transmission /
220:
230:
240: Device storage
250, 260, 270: Access Point (AP)
300: User information providing device
400: Network

Claims (29)

A terminal for selectively displaying contents included in the data when the broadcast data is received; And
The method comprising the steps of: tracking the location of the terminal to check user information of the terminal when the terminal is located in a predetermined area, selecting the content based on the location information of the terminal and the user information, A content providing device for transmitting data;
The content providing system comprising: A device transmission / reception unit for data transmission / reception;
A device storage unit for storing contents;
A location tracking unit for tracking the location of the terminal; And
If the terminal is located in a certain area as a result of the tracking by the location tracking unit, the terminal checks the user information of the terminal, selects the content stored in the device storage unit based on the location information of the terminal and the user information, A device control unit for transmitting broadcast data including the broadcast data through the device transmission / reception unit;
The content providing apparatus comprising: 3. The apparatus according to claim 2, wherein the position-
And tracks the location of the terminal based on an IP (Internet Protocol) address of the terminal, an Access Point (AP) or a base station cell to which the terminal accesses. 3. The apparatus of claim 2, wherein the device control unit
Wherein the requesting unit requests the user information from the terminal and receives the user information from the terminal to confirm the user information. 3. The apparatus of claim 2, wherein the device control unit
Receiving the user information from the user information providing apparatus by the user information providing apparatus storing the user information of the terminal through the apparatus transmitting / receiving unit, and receiving the user information from the user information providing apparatus to confirm the user information. Content providing apparatus. 3. The apparatus of claim 2, wherein the device control unit
And selects the content by grasping the moving direction of the terminal according to the location information of the terminal. 3. The apparatus of claim 2, wherein the device control unit
And selects the content based on the moving speed of the terminal according to the location information of the terminal. 3. The method of claim 2,
Wherein the user information includes at least one of a sex, an age, an address, an additional service, a job, a hobby, and a screen resolution,
Wherein the device controller selects the content to be provided to a user of the terminal according to the user information. 3. The apparatus of claim 2, wherein the device control unit
Wherein the identifier of the content is included in the broadcast data together with the content. 10. The method of claim 9,
And the identification number of the terminal. 10. The apparatus of claim 9, wherein the device control unit
Wherein the identifier is transmitted to the terminal before the transmission of the broadcast data. 3. The apparatus of claim 2, wherein the device control unit
When the plurality of terminals are located in a predetermined area as a result of the tracking by the location tracking unit, confirms the user information of the plurality of terminals and selects the contents stored in the device storage unit based on the location information of the plurality of terminals and the user information of the plurality of terminals And transmits the broadcast data including the selected content through the device transmission / reception unit. A terminal transmission / reception unit for data transmission / reception;
A display unit for presenting information;
A position confirmation unit for confirming a position; And
And transmits the determined location information and user information through the terminal transceiver unit when the location information is located in a predetermined area as a result of the confirmation of the location confirmation unit and broadcast data including broadcast content including content selected based on the location information and the user information through the terminal transceiver unit, A terminal control unit for selecting the content among the broadcast data and displaying the selected content on the display unit;
The content providing terminal comprising: 14. The apparatus according to claim 13, wherein the position determining unit
The position is confirmed using one of a GPS (Global Positioning System) method, a triangulation method, a method of detecting a position based on a cell of a base station, and a method of detecting a position based on an AP . 14. The apparatus of claim 13, wherein the terminal control unit
Wherein the terminal transmits and receives the user information to the user information providing apparatus storing the user information of the terminal through the terminal transceiver and receives the user information from the user information providing apparatus to transmit the user information. Content providing terminal. 14. The method of claim 13,
Wherein the information includes at least one of sex, age, address, supplementary service, occupation, hobby, and screen resolution. 14. The method of claim 13,
Wherein the broadcast data includes an identifier of the content together with the content,
Wherein the terminal control unit parses the broadcast data and selects the content corresponding to the identifier. 18. The apparatus of claim 17, wherein the terminal control unit
Wherein the content selection unit compares the identifier received through the terminal transceiver unit with the identifier included in the broadcast data to select the content. 18. The method of claim 17,
The identifier may be a Mobile Identification Number (MIN), an electronic serial number (ESN), a Mobile Directory Number (MDN), an International Mobile Station Identity (IMSI), a Temporary Mobile Subscriber Identity (TMSI), an International Mobile Equipment Identity (IMEI) (Mobile Station International ISDN Number)
Wherein the terminal control unit selects the content by referring to the terminal identification number included in the broadcast data. A tracking step of tracking the position of the terminal;
Selecting the content based on the location information of the terminal and the user information if the terminal is located in a predetermined area as a result of the tracking in the tracking step; And
A transmission step of transmitting broadcast data including the selected content;
The method of claim 1, 21. The method of claim 20,
And selecting the content based on the moving direction or moving speed of the terminal according to the location information of the terminal tracked in the tracking step. 21. The method of claim 20,
Wherein the identifier of the content is included in the broadcast data together with the content, and the identifier is transmitted. 23. The computer-readable medium of claim 22,
And the identification number of the terminal. 23. The method of claim 22,
Further comprising: an identifier transmission step of transmitting the identifier to the terminal. 21. The method of claim 20,
The tracking step tracks the location of a plurality of terminals,
Wherein the selecting step comprises the step of checking the user information of the plurality of terminals when the plurality of terminals are located in a predetermined area as a result of the tracing step and selecting the content based on the location information of the plurality of terminals and the user information of the plurality of terminals Wherein the content providing method is a broadcasting method. A confirmation step of confirming the position;
An information transmission step of transmitting the location information and the user information when the mobile terminal is located in the predetermined area as a result of the checking step;
A receiving step of receiving broadcast data including content selected based on the location information and the user information; And
A display step of selectively displaying the content in the received broadcast data;
The method of claim 1, 27. The method of claim 26,
Wherein the broadcast data received in the receiving step includes an identifier of the content together with the content,
Wherein the displaying step comprises parsing the broadcast data to select the content corresponding to the identifier. 28. The method of claim 27, wherein the displaying step
Wherein the content is selected by comparing the received identifier with the identifier included in the broadcast data. 28. The method of claim 27,
Wherein the identifier included in the broadcast data includes a terminal identification number,
Wherein the displaying step selects the content by referring to the terminal identification number included in the broadcast data.

Images