KR20160123611A

KR20160123611A - System and method for electronic commerce using points and computer readable record medium on which a program therefor is recorded

Info

Publication number: KR20160123611A
Application number: KR1020150053855A
Authority: KR
Inventors: 김용식; 변우성
Original assignee: 김용식; 변우성
Priority date: 2015-04-16
Filing date: 2015-04-16
Publication date: 2016-10-26

Abstract

The present invention relates to a mileage-based electronic commerce system and method, and a program recording medium on which a program for executing an electronic commerce method utilizing mileage is recorded.
The electronic mileage-based e-commerce system according to an embodiment of the present invention includes a user terminal accessing a wired / wireless Internet through a web browser and requesting purchase and settlement of sales items of each merchant registered in a mediation server; A merchant terminal for accessing a wired / wireless Internet through a web browser to provide merchandise information on the merchandise of the merchant to the brokerage server, and to accumulate a mileage or a reserve of the fee for commodity purchase or brokerage; The user terminal provides information on the goods or services of the respective merchant to the user terminal, performs payment processing upon request of the user terminal, determines whether the user uses the mileage upon completion of the payment, And the brokerage server for allowing a deposit to be provided to the mediating server operator when the part of the payment amount is replaced with mileage.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mileage accumulation electronic commerce system and an electronic commerce method,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic commerce technology through a communication network, and more particularly, to an electronic commerce system and an electronic commerce method using mileage that can activate the use of mileage of a user and a program recording medium therefor.

In general, as the information and communication technology of the modern society has developed, the information and communication field using the Internet has been rapidly developed. Therefore, even if the user does not purchase the desired goods, the user can purchase through the medium such as a computer connected to the Internet . This type of transaction is referred to as electronic commerce, which refers to a transaction in which all or a part of a transaction of goods or services is processed by electronic means such as electronic document exchange, and has a form similar to a commercial transaction in the real world.

Electronic commerce has existed in various forms such as exchanging electronic documents between companies, home shopping and home banking of PC communication before the Internet became popular. As the Internet became popular, e-commerce was associated with transactions on the Internet. In everyday life, the number of cases of purchasing products in the form of e-commerce was increased without purchasing goods directly from large-format marts.

To explain the outline of such electronic commerce, a user connects to a product providing server operated by a company such as a large-sized mart, a home shopping or an online shopping mall through a medium such as a computer or a mobile phone connected through a wired or wireless network, Information is provided. The user selects a product to be purchased based on the received information, and when the payment is completed, a series of processes of purchasing the product through the electronic commerce is completed by delivering the product to the user.

On the other hand, in general, a person who sells and provides goods and services provides benefits by discounting, cash back, earning, etc., a part of the amount of goods and services in order to increase the reuse purchase rate of the user.

In the method of providing, a method is a method of completing a settlement by discounting a commodity and a service amount, or by cashing or accumulating a part of a settlement amount in an identification code of a user after completing the settlement of a commodity and a service amount.

The user may pay cashback or reserve funds for the purchase of goods and services, exchange money in cash, or transfer the funds to a third party's identification code.

In order to provide the above services, you must deposit a certain amount for the seller's identification code, cash back or deposit, sell the goods and services, deposit the account for depositing the payment when the payment is completed with cash back or reserve, The integrated management account of the service provider who unified the reserve, and the deposit account for the user when the user exchanges with cash.

In order to operate such services, system operation management fee, seller recruitment cost, and user recruitment marketing cost occur. In order to raise the financial resources, the seller deducts a portion of the cashback and reserve money to the customer, Cost, and other operating expenses.

In addition, if the user leaves the mileage without using the accumulated mileage for a certain period of time, or if the member leaves the membership, the mileage is extinguished and the canceled mileage returns to the income of the intermediary server operator.

For example, if a merchant (merchant) is credited with a mileage policy of 200 won for a mediator server and 800 won for a mediator when a 1,000 won is paid for an individual commodity, the seller and the user are charged 200 won Satisfaction of the user. In other words, the seller earned KRW 1,000, but for the user who uses the actual service, the mileage accumulation rate drops as the KRW 800 is accumulated.

In addition, the more the user does not use the accumulated mileage, the higher the profit of the intermediary server operator. Therefore, the intermediary server operator does not recommend the use of the mileage of the user, and the use of the mileage of the user is not activated.

Korean Patent No. 10-1370667

SUMMARY OF THE INVENTION It is therefore a general object of the present invention to provide a mileage-based electronic commerce system and an electronic commerce system capable of substantially solving various problems caused by limitations and disadvantages of the prior art, And a program recording medium for the method.

It is a further object of the present invention to provide an electronic commerce system and an electronic commerce method using mileage that can provide more mileage accumulation benefits to a user and promote use of mileage by users in intermediating online / offline commercial transactions through a communication network And a program recording medium therefor.

According to an aspect of the present invention, there is provided an electronic commerce system using mileage, comprising: a user terminal accessing a wired / wireless Internet through a web browser and requesting purchase and settlement of sales items of each merchant registered in an intermediary server; ; A merchant terminal for accessing a wired / wireless Internet through a web browser to provide merchandise information on the merchandise of the merchant to the brokerage server, and to accumulate a mileage or a reserve of the fee for commodity purchase or brokerage; The user terminal provides information on the goods or services of the respective merchant to the user terminal, performs payment processing upon request of the user terminal, determines whether the user uses the mileage upon completion of the payment, And the brokerage server for allowing a deposit to be provided to the mediating server operator when the part of the payment amount is replaced with mileage.

In the mileage-based electronic commerce system according to an embodiment of the present invention, the mediating server may include a goods information providing unit for receiving the access or login information of the user terminal and providing the goods information of each of the merchants; A deposit management unit for managing the deposit; A mileage management unit for managing the accumulated mileage of each user registered in the mediation server so as to correspond to the member information; And a control unit for controlling the user to provide the deposit corresponding to the purchase amount according to the payment means upon the completion of the payment to the user as mileage or as an intermediary fee to the intermediary server operator.

In the electronic commerce method using mileage according to an embodiment of the present invention, a merchant terminal accesses a homepage provided by an intermediary server, requests registration of merchandise information of a merchandise to be sold at a merchant, To be deposited; A step of registering product information of a sales product through a product information providing unit in an intermediary server that has received a product information registration request from the merchant terminal; The user terminal accessing a homepage provided by the intermediary server and inputting member information; Providing merchandise information on a sales item through a merchandise information provider in response to a request from the user terminal in the mediating server receiving the connection signal of the user terminal; Displaying the product information received by the user terminal through the intermediary server on a web browser and receiving an order information of the user and requesting an order; Receiving the order information and providing the payment page, receiving the payment information from the user terminal, and processing payment; When the settlement is completed, the mediating server judges whether or not the mileage is used, so that the deposit, which is given to the commodity according to the predetermined mileage policy, is paid and accumulated by the mileage to the user or is paid to the mediator server operator so as to be paid as the commission fee. Storing payment information in the intermediary server in a storage unit and transmitting payment completion information to the user terminal and the merchant terminal, respectively.

In the e-commerce method using mileage according to an embodiment of the present invention, when the payment is completed, the mediating server judges whether or not the mileage is used, and if part of the payment amount is replaced with mileage, If the mileage is not used at all, the deposit deposited in the relevant product will be paid to the user and credited to the user. have.

According to the electronic commerce system and the electronic commerce method using the mileage, and the program recording medium therefor, it is possible to maximize the expected effect of utilizing the mileage to increase the reuse rate of the user using the goods and services. , And intermediary server operators.

For the user, the satisfaction rate is improved because the rate of mileage accumulation is higher than the existing method. That is, according to the present invention, when a user makes a settlement using cash or a card, all of the reserves deposited by the merchant are paid by mileage, whereas in the conventional method, a portion of the deposit deposited by the merchant is deducted from the management and administration expenses of the intermediary server operator, It is a way to charge the customer with mileage. Therefore, the mileage accumulated by the present invention becomes significantly higher than the conventional mileage.

In addition, since the franchisee has a high rate of mileage accumulation and is able to accumulate and use the mileage service at an on / off line merchant point, the customer can be easily secured. In addition, the mileage service is a service for increasing the reuse rate of the user, but the existing method is a method of deducting the fee regardless of reuse of the user. In the present invention, when the user reuses the service, The satisfaction of the store is also improved.

In addition, as for the intermediary server operator, when the user uses the mileage, the user gets more commission fee as much as the mileage amount to be accumulated to the user, so the frequent use of the mileage by the user increases the profitability of the mileage payment.

1 is a diagram schematically showing a configuration of an electronic commerce system according to an embodiment of the present invention.
2 is a diagram showing a configuration example of the mediation server of FIG.
3 is a flowchart illustrating an electronic commerce method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, the terms described below are defined in consideration of the functions of the present invention, and these may vary depending on the intention of the user, the operator, or the precedent. Therefore, the definition should be based on the contents throughout this specification.

FIG. 1 is a diagram schematically showing a configuration of an electronic commerce system according to an embodiment of the present invention, and FIG. 2 is a diagram showing an example of the configuration of an intermediary server of FIG.

1, an electronic commerce system 1 according to an embodiment of the present invention includes a user terminal 100, a mediation server 200, and an affiliate terminal 300. The mediation server 200 and the user terminal 100 and the mediation server 200 and the merchant terminal 300 are connected to each other so as to be able to communicate through a wired or wireless network. Also, the user terminal 100 and the merchant terminal 300 can be connected to each other so as to be able to communicate with each other through a wired / wireless network.

The user terminal 100 may be a computer terminal, a mobile communication terminal, a PDA, or the like, which requests a purchase of goods or services of each merchant registered in the intermediary server 200 by connecting to a wired or wireless Internet through a web browser have. Here, the user terminal 100 can request purchase of goods or services of the respective merchants registered in the mediation server 200 through the ARS and the mobile application.

The user purchases goods or services registered through the intermediary server 200 and can earn mileage according to the purchase of goods or services according to a predetermined mileage policy. Earned mileage can be used as cash for purchasing goods or services from a specific merchant or brokerage server, or for purchasing goods or services from a mall-only mall.

The user can select a payment method when paying a purchase amount of a product or service. When a part of the purchase amount is replaced with mileage, the mileage is not paid for the entire purchase amount. Instead, if a user buys all the purchase amount in cash or card without using the accumulated mileage, a higher rate of mileage can be earned than in the case of using other shopping malls.

That is, when a user purchases a product or service using cash or a credit card, when a mileage accumulated at the time of payment is partially used instead of a relatively high rate of mileage compared to other shopping malls, the mileage Is not accumulated at all.

If the user does not use the mileage, he / she will pay the mileage to the user up to the amount including the fee to be paid to the operator of the intermediary server. If the user uses some of the accumulated mileage, the mileage to be paid to the user This is possible by having the intermediary server operator pay a commission.

This fact must be included in the mileage policy so that the user can recognize the mileage before deciding whether to use the mileage.

The mediation server 200 may include a delivery food ordering site to a site where an online shopping mall is built through a homepage. The mediating server 200 accumulates a predetermined rate of mileage according to the purchase amount of the user, and the sales commodity of the shopping mall is not particularly limited to the kind such as goods, services, and services. Here, mileage can be referred to as various names such as a reserve, a point, a cache, and a cyber money, and there is a common point that the user can choose to pay some or all of the settlement amount at the time of settlement.

At this time, when the user completes the part or all of the payment amount by mileage, the mileage is not accumulated to the user but the amount corresponding to the mileage is deducted from the deposit and paid to the operator of the intermediary server 200.

In other words, when the intermediary server operator substitutes the mileage for a part of the purchase amount without paying the commission for the commodity or the service brokerage separately from each merchant, if the user has normally paid the mileage without using the mileage, The amount equivalent to the mileage to be paid will be paid from the deposit made in advance at the merchant's account in the name of the mileage payment.

2, the intermediary server 200 may include a goods information providing unit 210, a deposit management unit 220, a mileage management unit 230, a storage unit 240, and a control unit 250 have.

The product information providing unit 210 receives connection information or login information of a user terminal and provides product information of each merchant. Here, the product information may be any information necessary for the purchase of the product, such as the name of the product, the price of the product, and the earning mileage.

The deposit management unit 220 manages the deposits deposited at the respective merchant stores in the name of the mileage payment for each merchant. Here, the deposit is a virtual account dedicated to the store at each merchant and deposited in a virtual account, which is used as mileage credit or brokerage fee. In other words, when a user makes a payment by cash or card, 100% of the deposit settled on the product is credited to the user in the name of mileage. If the user pays the mileage for the amount of the purchased product, (Or administrative fee) to the intermediary server operator.

The mileage managing unit 230 manages the accumulated mileage of each user registered in the mediation server to correspond to the member information. In addition, the accumulated mileage information of the user can be transmitted to the user terminal at a point of time of the accumulated mileage guidance (for example, a certain period of time after the mileage is accumulated, a point at which the certain mileage accumulation is completed, etc.) .

The storage unit 240 stores various data required for the operation of the mediation server 200 and may include a database such as a merchandise DB, a merchant store DB, and a member DB.

The control unit 250 controls the overall operation of the components constituting the intermediary server 200 and in particular provides product information received from the merchant terminal 300 to the user terminal 100, Upon reception of the purchase request signal, a deposit corresponding to the purchase amount is provided to the user according to the payment means, or is provided to the intermediary server 200 as an intermediary fee.

1, the merchant terminal 300 is a terminal for accessing a mediation server 200 through a wired / wireless Internet connection through a web browser and providing information on a merchandise of the merchant, and includes a computer terminal, a mobile communication terminal, a PDA And the like.

Here, each merchant deposits an amount corresponding to the mileage to be paid to the user when the user purchases goods or services, in the account provided by the virtual account or the intermediary server operator as the mileage payment or fee. If the user does not use the mileage at all when purchasing a product or service, the deposited amount is used to earn the mileage corresponding to the purchase amount in accordance with the purchase amount, and the user can use the previously accumulated mileage , It is used to be paid as an intermediary fee to the intermediary server operator for the amount determined corresponding to the purchase amount.

The following will describe a mileage-based electronic commerce method according to an embodiment of the present invention having the above-described configuration.

3 is a flowchart illustrating an electronic commerce method according to an embodiment of the present invention.

Referring to FIG. 3, a merchant who wants to sell a product accesses a homepage provided by an intermediary server through an affiliate terminal, and requests registration of product information of a product to be sold at the affiliate shop (S1010). At this time, the merchant terminal can transmit together all necessary information such as the name of the merchandise, the price of the merchandise, and the earnable mileage.

Next, in step S 1020, the mediating server, which has received the merchandise information registration request from the merchant terminal, registers the merchandise information of the sold merchandise through the merchandise information providing unit.

Next, a user who wishes to purchase a product accesses a homepage provided by a mediation server through a user terminal (1030) and inputs member information (S 1040). Here, the mileage service is preferably operated by a member, and non-member services are also available.

Next, at the request of the user terminal, the mediating server receiving the connection signal of the user terminal provides the merchandise information on the merchandise through the merchandise information provider (S1050).

Next, the user terminal displays the goods information received through the intermediation server on the web browser, and receives the order information (e.g., product name, quantity, size, color, etc.) of the user and requests the order (S1060).

Next, the mediating server receives the order information and provides the settlement page, receives the settlement information from the user terminal, and performs payment processing (S1070).

When the settlement is completed, the mediating server judges whether or not the mileage is settled (S1080).

As a result of the determination in step S1080, if the user uses the mileage even if a portion of the payment amount is used, the mileage management unit subtracts the mileage accumulated by the user from the mileage accumulated by the user (S1081). In addition, through the deposit management unit, a deposit set up for the commodity is provided to the intermediary server operator (S1083).

As a result of the determination in step S1080, if the user does not use the mileage at all, that is, when the user has paid all of the payment amount by a card or cash, the deposit deposited in the corresponding product is paid to the user through mileage management and mileage management (S1082).

Next, the intermediary server stores the payment information in the storage unit (S1090), and transmits the payment completion information to each of the user terminal and the merchant terminal (S1095).

As described above, according to the embodiment of the present invention, each of the user (customer), the merchant, and the intermediary server operator has the following advantages.

The franchisee has a high mileage accumulation ratio and can acquire and use the mileage service at the online / offline franchisee, thus securing the customer. In addition, the mileage service is a service to increase the re-use rate of the customer, but the existing method is a method of deducting the commission regardless of reuse of the customer. In the present invention, the reuse of the customer occurs and the fee is deducted The satisfaction of the store is also improved.

For brokerage operators, when customers use mileage, they earn more commission than the amount of mileage credited to the customer, so the frequent use of mileage by customers increases the revenue.

Embodiments of the present invention include computer readable media including program instructions for performing various computer implemented operations. The computer-readable medium may include program instructions, local data files, local data structures, and the like, alone or in combination. The media may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floppy disks, and ROMs, And hardware devices specifically configured to store and execute the same program instructions. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities.

Accordingly, the scope of the present invention should be construed as being limited to the embodiments described, and it is intended that the scope of the present invention encompasses not only the following claims, but also equivalents thereto.

100: user terminal 200: mediation server
210: goods information providing unit 220: deposit management unit
230: mileage management unit 240: storage unit
250: Control section 300: Merchant terminal

Claims

A user terminal accessing a wired / wireless Internet through a web browser and requesting purchase and settlement of sales items of each merchant registered in the mediating server;
A merchant terminal for accessing a wired / wireless Internet through a web browser to provide merchandise information on the merchandise of the merchant to the brokerage server, and to accumulate a mileage or a reserve of the fee for commodity purchase or brokerage;
The user terminal provides information on the goods or services of the respective merchant to the user terminal, performs payment processing upon request of the user terminal, determines whether the user uses the mileage upon completion of the payment, And the brokerage server allows the deposit to be provided to the user of the brokerage server 100% when the portion of the payment amount is replaced with the mileage. Utilization e-commerce system.

The system of claim 1, wherein the mediation server
A product information providing unit for receiving connection or login information of the user terminal and providing merchandise information of each merchant;
A deposit management unit for managing the deposit;
A mileage management unit for managing the accumulated mileage of each user registered in the mediation server so as to correspond to the member information;
And a control unit for controlling whether the deposit corresponding to the purchase amount is provided to the user as mileage or provided as an intermediary fee to the intermediary server operator according to the payment means upon completion of the payment.

Accessing a homepage provided by a merchant terminal from a merchant terminal, requesting registration of merchandise information of a merchandise to be sold at a merchant, and depositing deposits for each merchandise;
A step of registering product information of a sales product through a product information providing unit in an intermediary server that has received a product information registration request from the merchant terminal;
The user terminal accessing a homepage provided by the intermediary server and inputting member information;
Providing merchandise information on a sales item through a merchandise information provider in response to a request from the user terminal in the mediating server receiving the connection signal of the user terminal;
Displaying the product information received by the user terminal through the intermediary server on a web browser and receiving an order information of the user and requesting an order;
Receiving the order information and providing the payment page, receiving the payment information from the user terminal, and processing payment;
When the settlement is completed, the mediating server judges whether or not the mileage is used, so that the deposit, which is given to the commodity according to the predetermined mileage policy, is paid and accumulated by the mileage to the user or is paid to the mediator server operator so as to be paid as the commission fee.
Storing the payment information in the storage unit at the intermediary server and transmitting the payment completion information to the user terminal and the merchant terminal, respectively.

4. The method of claim 3, wherein when the settlement is completed,
If a portion of the payment amount is replaced with mileage, the mileage management unit deducts mileage from the mileage accumulated by the user, and the deposit settled to the corresponding product through the deposit management unit is 100% And when the mileage is not used at all, the deposit settled in the commodity is paid to the user at 100% mileage and accumulated.

A program recording medium on which a program for executing the mileage-utilizing electronic commerce method according to claim 3 or 4 is recorded.