KR20160123480A - Behavioral big data based targeting pic-sdk platform system - Google Patents

Behavioral big data based targeting pic-sdk platform system Download PDF

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Publication number
KR20160123480A
KR20160123480A KR1020150053526A KR20150053526A KR20160123480A KR 20160123480 A KR20160123480 A KR 20160123480A KR 1020150053526 A KR1020150053526 A KR 1020150053526A KR 20150053526 A KR20150053526 A KR 20150053526A KR 20160123480 A KR20160123480 A KR 20160123480A
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event
advertisement
unit
big data
smart terminal
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KR1020150053526A
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Korean (ko)
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추연성
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주식회사 투스라이프
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Publication of KR20160123480A publication Critical patent/KR20160123480A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06F17/30318—
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested

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Abstract

An advertisement receiving unit installed in the smart terminal and receiving advertisement contents from the advertisement server in advance using a scheduler, an advertisement storing unit storing advertisement contents received by the advertisement receiving unit, an event detecting unit detecting an event generated by user input An event transmission unit for transmitting an event detected by the event detection unit in real time; The event detected by the event detection unit is compared with a predetermined event, and if the event detected by the contrast result event detection unit is identical to a predetermined event, the advertisement content stored in the advertisement storage unit An empirical data extracting module including an advertisement executing unit for executing and outputting the empirical data; An advertisement server that receives an event in real time from an event transmission unit, performs a big data analysis using a real-time event and user information of the smart terminal, and transmits the selected advertisement contents to the corresponding smart terminal based on a result of the big data analysis . A big data analysis is performed based on a user's action or a specific event input to the smart terminal and the predetermined ad content is output before executing a specific event based on the result of the execution, And it is possible to increase the actual advertisement effect and to calculate the advertisement cost corresponding to the advertisement effect.

Description

&Quot; BEHAVIORAL BIG DATA BASED TARGETING PIC-SDK PLATFORM SYSTEM "

The present invention relates to a platform system constituted by a module implemented in the form of an API (application program interface) driven in a smart terminal and an advertisement server interworking with the module, and more specifically, to a targeting Pic-SDK platform system . More specifically, it is a target Pic-SDK platform system for providing advertisements using big data based on user behavior.

While the ad market is evolving according to the device environment that the mobile age is coming and changing, the existing Internet advertisement system is no longer suitable due to the nature of the desktop environment and other mobile devices. Many companies are challenging the mobile advertising market with their new paradigm and various methods. In the process, the Compensation Advertising System called 'Mobile Rewards Advertising Platform' has expanded the mobile advertising market with its novel approach.

Such background techniques are disclosed in Korean Patent Publication No. 2003-0007296 (Jan. 23, 2003), Registration No. 1150033 (May 18, 2012), Registration No. 0804744 (Feb. 12, 2008), Registration No. 0651328 Open Patent Application No. 2009-0008872 (2009.02.22.), And Open Patent Application No. 2004-0065057 (July 21, 2004).

However, due to the rapid growth of the mobile game market, it has attracted many advertisers, developers, and users. However, due to the inherent nature of the compensatory advertising system, many side effects are occurring due to cash compensation. By infecting the rankings' unique data purity in app markets such as the App Store or Google Play, they are directly or indirectly harming users who want to use popular high quality apps and developers who market well. In addition, as the ranking of apps changes according to the marketing cost, the polarized phenomenon is rising, and SMEs with relatively low marketing budgets are becoming more vulnerable.

In such a situation, it is necessary to avoid the adverse effects and disadvantages of the compensation type advertisement system, and it is necessary to make a platform that enables many developers to promote and operate their services more efficiently and autonomously, .

Korean Patent Application Publication No. 10-2003-0007296 Patent Registration No. 10-1150033 Patent Registration No. 10-0804744 Korea Patent Office Registration No. 10-0651328 Korean Patent Publication No. 10-2009-0008872 Korean Patent Application Publication No. 10-2004-0065057

An object of the present invention is to provide an experience data extraction process module of a target Pic-SDK platform system by behavior-based big data.

The target Pic-SDK platform system based on behavior-based Big Data for the purpose of the present invention includes an advertisement receiver installed in a smart terminal and receiving an advertisement content from an advertisement server in advance using a scheduler, An advertisement storage unit for storing the advertisement contents received by the reception unit; an event detection unit for detecting an event generated by user input; an event transmission unit for transmitting the event detected by the event detection unit in real time; Wherein the event detection unit compares an event detected by the event detection unit with a predetermined event and if the event detected by the event detection unit is identical to a predetermined event, An empirical data extracting module including an advertisement executing unit that first executes and outputs the advertisement contents; An advertisement server that receives an event from the event transmitter in real time, performs a big data analysis using the real-time event and user information of the smart terminal, and transmits the selected advertisement content to the smart terminal based on the result of the big data analysis . ≪ / RTI >

At this time, the preset event may be configured to be set for each smart terminal based on the big data analysis result of the advertisement server.

When the event identical to the predetermined event is detected more than a predetermined number of times by the event detection unit, the advertisement execution unit first executes the advertisement content stored in the advertisement storage unit before executing the process by the event and outputs the advertisement content Lt; / RTI >

According to the above-described behavior-based Big Data based targeting Pic-SDK platform system, a big data analysis is performed based on a user's action or a specific event input to a smart terminal, and before a specific event is executed based on the result of the action And outputting the predetermined advertisement contents. Thus, the output of the advertisement contents can be controlled on the basis of the user's behavior. This can increase the substantial advertisement effect and calculate the advertisement cost corresponding to the advertisement effect.

1 is a block diagram of a target Pic-SDK platform system based on behavior-based Big Data according to an embodiment of the present invention.
2 is a flowchart illustrating a method of advertising a target Pic-SDK platform system using behavior-based Big Data according to an exemplary embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail to the concrete inventive concept. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals are used for like elements in describing each drawing.

The terms first, second, A, B, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a target Pic-SDK platform system based on behavior-based Big Data according to an embodiment of the present invention.

Referring to FIG. 1, a target Pic-SDK platform system (hereinafter, referred to as a 'target Pic_SDK platform system') 100 based on action-based Big Data includes an experience data extraction module 110 And may include an ad server 120.

The experience data extraction module 110 may include an advertisement reception unit 111, an advertisement storage unit 112, an event detection unit 113, an event transmission unit 114, and an advertisement execution unit 115.

The experience data extraction module 110 may be installed in a smart terminal and configured to run in a background mode.

The targeting Pic-SDK platform system 100 is configured such that the experience data extraction module 110 of the smart terminal detects a specific action or a specific event of a user and outputs advertisement contents based on the event.

The targeting Pic-SDK platform system 100 can create an environment in which the user can be substantially exposed to the advertisement through the advertisement output configuration based on the user's event, thereby increasing the efficiency of the advertisement and calculating the actual advertisement cost.

The targeting Pic-SDK platform system 100 detects a specific event generated by a user's input and transmits it to the advertisement server 120 in real time. The advertisement server 120 transmits the user event information and event information And is configured to perform a big data analysis. According to the result of the big data analysis, advertisement contents can be selectively provided for each smart terminal.

Hereinafter, the detailed configuration will be described.

The advertisement receiving unit 111 may be configured to receive advertisement contents from the advertisement server 120 in advance using a scheduler. The scheduler can be configured to request ad content to the ad server 120 every predetermined time to receive new ad content.

The advertisement storage unit 112 may be configured to store the advertisement contents received by the advertisement reception unit 111. [

The event detection unit 113 may be configured to detect an event generated by a user input. The event may be, for example, a touch input of a user, an execution command of a specific application, a reception of a specific message or a push notification. More specifically, execution of a call application, execution of dialing a specific telephone number, reception of a message received from a specific telephone number, and the like can be performed.

Meanwhile, such an event may be location information detected by a global positioning system (GPS) module built in a smart terminal as well as an event input by a user.

The event transmitter 114 may be configured to transmit the event detected by the event detector 113 to the advertisement server 120 periodically or in real time.

Such an event can be utilized for analysis of big data in the advertisement server 120. [ The advertisement server 120 may also be configured to store user information of the smart terminal in advance.

The advertisement server 120 analyzes the user information, that is, the user's area, age, sex, occupation, hobby, etc., frequency of each event, event occurrence time and date, . ≪ / RTI >

The advertisement server 120 may be configured to provide the advertisement contents most suitable for each smart terminal of each user based on the analysis and the prediction when the appropriate time period or event occurs.

The advertisement executing unit 115 may be configured to compare the event detected by the event detecting unit 113 with a predetermined event.

Here, the event detected by the event detecting unit 113 may be sequentially stored in a preset event queue.

The predetermined event may be an event previously specified by the user or by the advertiser, and may be an event that the user or the advertiser desires to expose the advertisement contents, such as the execution of a specific application predetermined by the user or the advertiser.

If the event detected by the contrast event monitoring unit 113 is the same as an event previously specified by the user or the advertiser, the advertisement executing unit 115 may notify the advertisement storing unit 112) and output the advertisement contents.

On the other hand, if the event detected by the event detection unit 113 is the location information detected by the GPS module, the advertisement execution unit 115 determines whether the detected location information is within a specific area predetermined by the user or the advertiser If it is determined that the content is within the specific region, the advertisement execution unit 115 may first execute the advertisement content and output the advertisement content. In other words, when a shop or an exhibition hall of an advertiser is located in a specific area, the advertisement contents are automatically exposed when the smart terminal enters the specific area.

On the other hand, the advertisement execution unit 115 may be configured to determine whether the same event as the previously specified event is detected by the event detection unit 113 a predetermined number of times or more.

At this time, the advertisement execution unit 115 may be configured to execute the advertisement contents stored in the advertisement storage unit 112 before the process execution by the event, and output the advertisement contents.

For example, the advertisement content may be output when the message is received from the specific number five or more times, and the advertisement content may be output when the specific application is executed three or more times. More specifically, for example, in the case of an Internet shopping mall application, if the application is executed at least three times, the user can be configured to execute advertisement contents related to the shopping mall product first, considering that the user is interested in the application and the execution frequency is high. Such an advertisement content may be interested by a user who wants to shop, thereby contributing to enhancement of a substantial advertisement effect. In other words, the advertiser is targeted by the user based on the user's behavior.

When the advertisement content is exposed, the advertisement execution unit 115 may be configured to transmit a message to the advertisement server 120 indicating that the advertisement content is exposed. Accordingly, the advertisement server 120 may calculate the advertisement cost corresponding to the exposure of the advertisement content and may impose it on the advertiser.

FIG. 2 is a flowchart of an advertisement method of an experience data extraction process module of a target Pic-SDK platform system using behavior-based big data according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement receiving unit 111 receives advertisement contents from the advertisement server 120 in advance using a scheduler (S101).

Next, the advertisement storage unit 112 stores the advertisement contents received by the advertisement reception unit 111 (S102).

Next, the event detection unit 113 detects an event generated by user input (S103).

Next, the event transmission unit 114 transmits the event detected by the event detection unit 113 to the advertisement server 120 in real time (S104).

Next, the advertisement server 120 receives the event in real time from the event transmission unit 114, performs big data analysis using the real-time event and user information of the smart terminal, and displays the selected advertisement And transmits the content to the corresponding smart terminal (S105).

Next, the advertisement executing unit 115 compares the event detected by the event detecting unit 113 with a predetermined event. If the event detected by the contrast result event detection unit 113 is identical to a predetermined event, the advertisement execution unit 115 first executes the advertisement contents stored in the advertisement storage unit 112 before executing the process by the event (S106).

Here, it is preferable that the predetermined event is configured to be designated in advance by the advertiser of the advertisement contents. For example, various events such as the execution of a specific application or any setting change of the smart terminal may be turned on by the touch input.

The advertisement execution unit 115 may be configured to execute and output the corresponding advertisement content when the same event as the predetermined event is detected by the event detection unit more than a predetermined number of times.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims. There will be.

110: Experience data extraction module
111: Advertisement receiver
112:
113: Event detection unit
114: Event sender
115:
120: Ad server

Claims (3)

An advertisement storage unit installed in the smart terminal and configured to receive advertisement contents from an advertisement server in advance using a scheduler; an advertisement storage unit configured to store advertisement contents received in the advertisement reception unit; an event transmitter for transmitting an event detected by the event detector in real time; Wherein the event detection unit compares an event detected by the event detection unit with a predetermined event and if the event detected by the event detection unit is identical to a predetermined event, An empirical data extracting module including an advertisement executing unit that first executes and outputs the advertisement contents;
An advertisement server that receives an event from the event transmitter in real time, performs a big data analysis using the real-time event and user information of the smart terminal, and transmits the selected advertisement content to the smart terminal based on the result of the big data analysis Based Pic-SDK platform system with behavior-based Big Data. The method according to claim 1,
Based on the result of the big data analysis of the advertisement server, is set for each smart terminal. 2. The advertising apparatus according to claim 1,
And if the same event as the predetermined event is detected by the event detection unit more than a predetermined number of times, the advertisement content stored in the advertisement storage unit is executed before the execution of the process by the event, Behavior-based Big Data Targeting Pic-SDK Platform System.
KR1020150053526A 2015-04-16 2015-04-16 Behavioral big data based targeting pic-sdk platform system KR20160123480A (en)

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Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030007296A (en) 2002-12-03 2003-01-23 이홍주 Customer relationship management system
KR20040065057A (en) 2003-01-14 2004-07-21 주식회사 타스테크 A system and method using the signal of the mobile communication system for providing the information of the population and the pattern of pedestrians and passengers in a very small area.
KR100651328B1 (en) 2004-09-06 2006-11-29 에스케이 텔레콤주식회사 A system of customer information using WPAN and mobile network and method thereof
KR100804744B1 (en) 2001-10-11 2008-02-19 (주) 엘지텔레콤 A mobile communication system with searching menu
KR20090008872A (en) 2007-07-19 2009-01-22 에스케이 텔레콤주식회사 Method, system and server for providing helper service for foundation of enterprise by using propensity to consume analysis
KR101150033B1 (en) 2007-03-21 2012-05-30 에스케이플래닛 주식회사 System and operating method of analyze propensity on moving subscriber by using mobile communication system

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100804744B1 (en) 2001-10-11 2008-02-19 (주) 엘지텔레콤 A mobile communication system with searching menu
KR20030007296A (en) 2002-12-03 2003-01-23 이홍주 Customer relationship management system
KR20040065057A (en) 2003-01-14 2004-07-21 주식회사 타스테크 A system and method using the signal of the mobile communication system for providing the information of the population and the pattern of pedestrians and passengers in a very small area.
KR100651328B1 (en) 2004-09-06 2006-11-29 에스케이 텔레콤주식회사 A system of customer information using WPAN and mobile network and method thereof
KR101150033B1 (en) 2007-03-21 2012-05-30 에스케이플래닛 주식회사 System and operating method of analyze propensity on moving subscriber by using mobile communication system
KR20090008872A (en) 2007-07-19 2009-01-22 에스케이 텔레콤주식회사 Method, system and server for providing helper service for foundation of enterprise by using propensity to consume analysis

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