KR20160115027A - Online shopping mall providing method and online shopping mall providing device - Google Patents

Online shopping mall providing method and online shopping mall providing device Download PDF

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KR20160115027A
KR20160115027A KR1020150041656A KR20150041656A KR20160115027A KR 20160115027 A KR20160115027 A KR 20160115027A KR 1020150041656 A KR1020150041656 A KR 1020150041656A KR 20150041656 A KR20150041656 A KR 20150041656A KR 20160115027 A KR20160115027 A KR 20160115027A
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shopping mall
user
online shopping
phrase
user confirmation
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KR1020150041656A
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KR101772665B1 (en
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임정기
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주식회사 포워드벤처스
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/32—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols including means for verifying the identity or authority of a user of the system or for message authentication, e.g. authorization, entity authentication, data integrity or data verification, non-repudiation, key authentication or verification of credentials

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  • Accounting & Taxation (AREA)
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  • Strategic Management (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
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  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Computer Security & Cryptography (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

According to an embodiment of the present invention, there is provided a method of providing an online shopping mall, including: receiving, by a communication unit, a signal that a user has performed any one of a plurality of predetermined operations; Generating a user confirmation phrase including at least one of visual symbols used in the on-line shopping mall by the control unit as the signal is received; Providing, by the communication unit, the user confirmation phrase to the user; And providing the service corresponding to the operation by the control unit when the response information for the user confirmation phrase matches the user confirmation phrase.

Figure P1020150041656

Description

[0001] The present invention relates to an online shopping mall providing method and an online shopping mall providing device,

Embodiments of the present invention relate to an online shopping mall providing method and an online shopping mall providing apparatus.

With the development of the Internet, the e - commerce market has been formed, and the kinds and quantity of commodities traded through online shopping malls are increasing rapidly. The advantage of electronic commerce through an online shopping mall is that it is easy to purchase a desired commodity without visiting the store directly, determine the commodity by referring to the purchasing history of other purchasers, and receive the commodity to the desired place. The widespread use of smartphones with easy internet access also played a role in the activation of online shopping malls.

On the other hand, online shopping malls require more than a certain level of security due to the nature of transactions of goods. Such security includes a defensive function for preventing a cyber attack or the like on a server that provides an online shopping mall. An example of such a defensive function is to receive a user confirmation phrase from a user to distinguish access to an online shopping mall by an artificial intelligence program or a bot, rather than a connection to an online shopping mall by a person.

The above-described background technology is technical information that the inventor holds for the derivation of the present invention or acquired in the process of deriving the present invention, and can not necessarily be a known technology disclosed to the general public prior to the filing of the present invention.

Embodiments of the present invention provide an online shopping mall providing method and an online shopping mall providing apparatus capable of distinguishing a connection to an online shopping mall by an artificial intelligence program or a bot, rather than a connection to an online shopping mall by a person in an online shopping mall.

The embodiments of the present invention can be applied to an online shopping mall providing method capable of providing information related to a shopping mall together with a connection to an online shopping mall by an artificial intelligence program or a bot, And an online shopping mall providing apparatus.

An embodiment of the present invention is a method for providing an online shopping mall, comprising the steps of: receiving, by a communication unit, a signal that a user has performed any one of a plurality of predetermined operations; The method comprising: generating a user identification phrase including at least one of visual symbols used in the on-line shopping mall by the control unit, providing the user with the user identification phrase by the control unit, And providing, by the control unit, a service corresponding to the operation, if the response information for the phrase matches the user confirmation phrase.

The visual symbol used in the online shopping mall may include at least one of a name of a merchandise being traded through the online shopping mall, a name of a deal registered in the online shopping mall, an event content that is being or is to be proceeded in the online shopping mall, It may include one or more of the phrases written by the provider.

The predetermined plurality of operations may include an operation of subscribing to the online shopping mall, an operation of logging in the online shopping mall, an operation of selecting a specific commodity category in the online shopping mall, an operation of requesting detailed information on a specific commodity, Purchasing a product, and purchasing a product.

The step of generating the phrase may include the at least one of the visual symbols related to the operation of the user among the visual symbols used in the online shopping mall to generate the user confirmation phrase.

The step of generating the phrase may include at least one of visual symbols related to the user's personal information among the visual symbols used in the online shopping mall to generate the user identification phrase.

The user's personal information may include at least one of an age of the user, a gender of the user, a name of a product purchased by the user in the past, a category of a product to which the user purchased a product in the past, Or the like.

The step of generating the phrase may include adding a color, a background, or a visual pattern to prevent a function of automatically recognizing a character in the user confirmation phrase.

The step of providing the phrase may provide a still image or a moving picture used in the online shopping mall together with the user confirmation phrase.

In the providing of the service, if the response information is different from the user identification phrase, a new user identification phrase may be regenerated and provided to the user.

According to another embodiment of the present invention, there is provided a communication system comprising: a communication unit for receiving a signal indicating that a user has performed an operation among a plurality of predetermined operations; a communication unit for receiving at least one of visual symbols used in the on- And providing a service corresponding to the operation when the response information for the user confirmation phrase matches the user confirmation phrase, And a controller for controlling the online shopping mall.

These general and specific aspects may be implemented by using a system, method, computer program, or any combination of systems, methods, and computer programs.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

According to the present invention as described above, it is possible to provide an online shopping mall providing method and an online shopping mall providing apparatus capable of distinguishing access to an online shopping mall by an artificial intelligence program or a bot, rather than connecting to an online shopping mall by a person in an online shopping mall .

In addition, when an online shopping mall is divided into access to an online shopping mall by an artificial intelligence program or a bot, rather than a connection to an online shopping mall by a person, an online shopping mall providing method and online shopping mall Device can be provided.

1 is a view schematically showing a configuration of an online shopping mall system according to an embodiment of the present invention.
2 is a block diagram schematically illustrating an internal configuration of an online shopping mall system according to an embodiment of the present invention.
3 is a flowchart schematically illustrating an online shopping mall providing method according to an embodiment of the present invention.
4 to 6 are flowcharts schematically illustrating an example of a method of distinguishing objects connected to a shopping mall through the online shopping mall providing method of FIG.
7 is a view schematically showing a method of providing an online shopping mall according to an embodiment of the present invention with time.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods of achieving them will be apparent with reference to the embodiments described in detail below with reference to the drawings. However, the present invention is not limited to the embodiments described below, but may be implemented in various forms. In the following embodiments, the terms first, second, and the like are used for the purpose of distinguishing one element from another element, not the limitative meaning. Also, the singular expressions include plural expressions unless the context clearly dictates otherwise. Also, the terms include, including, etc. mean that there is a feature, or element, recited in the specification and does not preclude the possibility that one or more other features or components may be added. Also, in the drawings, for convenience of explanation, the components may be exaggerated or reduced in size. For example, the size and thickness of each component shown in the drawings are arbitrarily shown for convenience of explanation, and thus the present invention is not necessarily limited to those shown in the drawings.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or corresponding components throughout the drawings, and a duplicate description thereof will be omitted .

1 is a view schematically showing a configuration of an online shopping mall system according to an embodiment of the present invention.

Referring to FIG. 1, an online shopping mall system 10 according to an embodiment of the present invention may include an online shopping mall providing apparatus 100. Also, the online shopping mall system 10 may include the seller side terminal 200 and the buyer side terminal 300. The online shopping mall system 10 may also include a communication network 400 that provides a connection path for two or more of the online shopping mall providing apparatus 100, the seller terminal 200, and the buyer terminal 300 .

The online shopping mall providing apparatus 100 may be an apparatus for providing an online shopping mall service in the online shopping mall system 10 according to an embodiment of the present invention. The online shopping mall providing apparatus 100 may be an apparatus for providing an environment in which a commodity transaction between a seller of a commodity and a purchaser can be performed. The online shopping mall providing apparatus 100 may be a server that provides an online shopping mall service. For example, the online shopping mall offering device 100 may be a server that operates a web site accessible to the seller of the goods and the buyer. The website may be a website where the merchant of the merchandise uploads a photograph of the merchandise or a description of the merchandise. The web site may be a web site that provides a commodity trading service so that a buyer of the commodity can purchase a commodity by referring to a photograph of the commodity or a description of the commodity. 1, the online shopping mall offering apparatus 100 is represented by a single hardware device, but it may also be configured by a plurality of hardware devices according to the amount of connection or the amount of data.

The online shopping mall providing apparatus 100 may provide various services for promoting general search services and other user's convenience in addition to providing an online shopping mall service. That is, the online shopping mall providing apparatus 100 may be a server that provides various services such as search, e-mail, blog, social network service, news, and shopping information in addition to the online shopping mall service.

Alternatively, the online shopping mall providing apparatus 100 may be connected to a server providing a portal service such as search, e-mail, news, and shopping, and may be connected to the seller side terminal 200 or the buyer side terminal 200, The server 300 may provide a web page provided by the portal service. Here, the online shopping mall providing apparatus 100 and the portal service providing server may be separate servers physically separated from each other or may be the same server separated only conceptually. The online shopping mall providing apparatus 100 can transmit data including information on the online shopping mall to the seller terminal 200 or the buyer terminal 300. [ The online shopping mall offering apparatus 100 may store various information provided from the seller terminal 200 or the buyer terminal 300. [ For example, the online shopping mall offering apparatus 100 may include information on the commencement of sales of a specific commodity provided from the seller-side terminal 200, information on the end of sales of the specific commodity, Information about the specific product itself can be stored in the form of video, moving picture, text, or the like. In addition, the online shopping mall offering apparatus 100 may store personal information about the buyer provided from the buyer-side terminal 300, an interested goods area of the buyer, or a purchase intention indication for a specific commodity in the form of text or the like.

The online shopping mall providing apparatus 100 may have a security means for checking whether the connection to the online shopping mall is made by an artificial intelligence program or a bot. Here, a bot is an abbreviation of "robot", which means a program that acts as a surrogate for simulating a user, another program, or a person's behavior. The most common bots on the Internet are programs, also called spiders and crawlers, that periodically visit web sites and collect content for indexing search engines. Artificial intelligence programs and bots can also do useful things. However, a large number of artificial intelligence programs or bots may attempt to access or click on a plurality of times quickly on the homepage providing the online shopping mall service according to the embodiment of the present invention, When performing an action to transmit to the online shopping mall providing device 100 or to receive an action from the online shopping mall providing device 100, a failure may occur in providing the online shopping mall service. This obstacle is harmful to both the seller and the purchaser, so the online shopping mall offering apparatus 100 is not limited to a connection to an online shopping mall by a person but a user identification phrase for distinguishing access to an online shopping mall by an artificial intelligence program or a bot And transmits the generated user confirmation phrase to the buyer-side terminal 300.

The seller side terminal 200 may mean a terminal used by a seller who wants to sell a product. The seller of the goods can access the online shopping mall website operated by the online shopping mall providing apparatus 100 online using the seller terminal 200. [ The seller of the goods can register the goods to be sold on the web site through the seller side terminal 200. [ In this case, the merchant of the merchandise may directly register the merchandise on the web site, or the manager of the online shopping mall offering apparatus 100 may register the merchandise on behalf of the seller of the merchandise.

A plurality of seller side terminals 200 may be connected to an online shopping mall service provided through one online shopping mall providing apparatus 100. [ 1, the smartphone-type seller terminal 200a and the notebook-type seller side terminal 200b are connected to the online shopping mall system 10. However, the spirit of the present invention is not limited to this, An electronic device capable of transmitting and receiving data with other devices in the environment can be borrowed without limitation.

The buyer-side terminal 300 may mean a terminal used by a buyer who wants to purchase a commodity. The purchaser of the goods can access the online shopping mall website operated by the online shopping mall providing apparatus 100 online using the purchaser's terminal 300. [ The buyer of the goods can browse the goods on the corresponding website through the buyer side terminal 300. The buyer of the goods can transmit the purchase intention to the corresponding website through the buyer side terminal 300. The buyer-side terminal 300 can transmit a payment request for a commodity together with a purchase intention for a desired commodity to the corresponding website when the purchase intention is transmitted to the corresponding website. Purchasing intention for the goods transmitted from the buyer side terminal 300 can be transmitted to the online shopping mall providing apparatus 100 or the seller side terminal 200 through the communication network 400.

A plurality of buyer terminals 300 may be connected to an online shopping mall service provided through one online shopping mall offering apparatus 100. [ 1, a smartphone-type buyer-side terminal 300a and a desktop-type buyer-side terminal 300b are connected to the online shopping mall system 10. However, the spirit of the present invention is not limited to this, An electronic device capable of transmitting and receiving data with other devices in the environment can be borrowed without limitation.

The communication network 400 may serve to connect the online shopping mall providing apparatus 100, the seller terminal 200, or the buyer terminal 300. That is, the communication network 400 may be a communication network that provides a connection path for transmitting and receiving data including data between the online shopping mall providing apparatus 100, the seller terminal 200, and the buyer terminal 300 have. The communication network 400 may be a wired network such as LANs (Local Area Networks), WANs (Wide Area Networks), MANs (Metropolitan Area Networks), ISDNs (Integrated Service Digital Networks), wireless LANs, CDMA, Bluetooth, But the scope of the present invention is not limited thereto.

2 is a block diagram schematically illustrating an internal configuration of an online shopping mall system according to an embodiment of the present invention.

2, an online shopping mall providing apparatus 100 of an online shopping mall system 10 according to an embodiment of the present invention may include a communication unit 110 and a control unit 150. [ The online shopping mall providing apparatus 100 may further include a memory 120, a program storage unit 130, and a database 140.

The communication unit 110 may perform wired / wireless communication with at least one of the seller terminal 200 and the buyer terminal 300. The communication unit 110 includes a Bluetooth communication unit, a Bluetooth low energy communication unit, a near field communication unit, a WLAN communication unit, a Zigbee communication unit, an IrDA communication unit, a WFD Wi-Fi Direct) communication unit, UWB (ultra wideband) communication unit, Ant + communication unit, and the like.

The communication unit 110 can transmit and receive a wired or wireless signal to at least one of the seller terminal 200 and the buyer terminal 300 on the communication network 400. The wired and wireless signal may include various data related to the online shopping mall. That is, the communication unit 110 can transmit various data related to the online shopping mall to the seller terminal 200 or the buyer terminal 300 and can transmit various data related to the online shopping mall to the seller terminal 200 or the buyer terminal 300, Data can be received.

The memory 120 may perform a function of temporarily or permanently storing data processed by the controller 150. Here, the memory 120 may include magnetic storage media or flash storage media, but the scope of the present invention is not limited thereto.

The program storage unit 130 may include software for performing various operations that are necessary or auxiliary for driving the online shopping mall providing apparatus 100. [ For example, the program storage unit 130 may store control software for performing various operations required for the control unit 150 to operate the online shopping mall providing apparatus 100, and may store the control software for the seller side terminal 200 or the buyer Side terminal 300, and software that performs various tasks that are necessary or auxiliary to perform the task.

The database 140 may include a merchandise database for storing various data related to merchandise sold in an online shopping mall service provided by the online shopping mall offering apparatus 100. [ The product database may store details such as a dealer name, a product name, a price, an inventory, a discount, an event, and detailed information about the product sold in the shopping mall. In addition, the database 140 may include a user database that stores information about merchants and / or buyers. The user database includes information on the merchandise currently sold, information about the registered deal, information on items sold in the past, information about login, information about the country of connection, location of the connection, information about the device used for the connection, And information about the past purchasing history of the purchaser, the type of the interested product, the product to be purchased at present, the age, the sex, the occupation, the information about the login, the connecting country, Information about the connected network environment, and the like can be stored.

Also, although not shown in the figure, the online shopping mall providing apparatus 100 according to an embodiment of the present invention may further include an input / output unit and the like.

The control unit 150 can generally control the overall operation of the online shopping mall providing apparatus 100. For example, the control unit 150 controls the communication unit 110, the input / output unit, the memory 120, and the database 140 by executing the programs stored in the program storage unit 130 included in the online shopping mall providing apparatus 100, And other constituent parts included in the online shopping mall offering apparatus 100 can be generally controlled.

The control unit 150 may output a control signal to control each of the components included in the online shopping mall offering apparatus 100. [ For example, the control unit 150 may control the communication unit 110 to receive a specific signal from the communication unit 110. Hereinafter, when the controller 150 controls the first component to perform the first operation, the controller 150 may be described as performing the first operation through the first component .

The control unit 150 may include any kind of device capable of processing data, such as a processor. Herein, the term " processor " may refer to a data processing device embedded in hardware, for example, having a circuit physically structured to perform the functions represented by the code or instructions contained in the program. As an example of the data processing device embedded in the hardware, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, an application specific integrated circuit (ASIC) ), A field programmable gate array (FPGA), and the like, but the scope of the present invention is not limited thereto.

The control unit 150 may generate at least one of the visual symbols used in the online shopping mall to identify the user. Here, the visual symbol means various symbols that can be perceived through time. For example, the visual symbol may include various images composed of letters, words, sentences, still images, moving images, or a combination thereof. A specific method and an example of generating the user confirmation phrase including at least one of the visual symbols used in the online shopping mall in the control unit 150 will be described in detail with reference to FIG. 4 through FIG.

2, the purchaser-side terminal 300 of the online shopping mall system 10 according to an embodiment of the present invention includes a communication unit 310, an input / output unit 320, a memory 330, a program storage unit 340, and a control unit 350.

The communication unit 310 may be a device including hardware and software required to transmit and receive data through at least one of the online shopping mall providing apparatus 100 or the seller side terminal 200 through a wired or wireless connection through the communication network 400.

The input / output unit 320 may include a display unit and an input unit. The display unit may be a device for displaying the online shopping mall home page itself and displaying the interfaces used in the online shopping mall home page. The display unit may include at least one of a liquid crystal display, a thin film transistor liquid crystal display, an organic light emitting diode, a flexible display, a three-dimensional display, and an electrophoretic display, but the scope of the present invention is not limited thereto. The input unit may be a means for the user of the buyer-side terminal 300 to input a command for controlling the buyer-side terminal 300. [ For example, the input unit may include a keyboard, a keypad, a dome switch, a touch pad (contact type capacitance type, pressure type resistive film type, infrared ray detection type, surface ultrasonic wave propagation type, integral type tension measurement type, A jog wheel, a jog switch, a mouse, etc., and may be a device for performing a click input by an administrator's mouse, an input through an administrator's keyboard, or an administrator's voice input, an apparatus for receiving such inputs, But it is not limited thereto. If the display unit is a touch-sensitive display device, the display unit and the input unit may be implemented as one physical device.

The memory 330, the program storage unit 340 and the control unit 350 included in the purchaser-side terminal 300 may have the same configuration and operation as the memory 330 included in the online shopping mall providing apparatus 100, The program storage unit 340, and the control unit 350, respectively, and a detailed description thereof will be omitted.

3 is a flowchart schematically illustrating an online shopping mall providing method according to an embodiment of the present invention.

The flow chart shown in FIG. 3 includes steps that are processed in a time-series manner in the online shopping mall providing apparatus 100 shown in FIG. Therefore, even if omitted from the following description, it can be understood that the above description regarding the configurations shown in FIG. 2 also applies to the flow chart shown in FIG.

3, a method of providing an online shopping mall according to an embodiment of the present invention includes receiving, by the communication unit 110, a signal that a user has performed an operation among a plurality of predetermined operations The control unit 150 generates a user confirmation phrase including at least one of the visual symbols used in the on-line shopping mall (step S120) as the signal is received (Step S130), and if the response information for the user confirmation phrase matches the user confirmation phrase, the control unit 150 determines whether or not the response information corresponding to the corresponding one of the actions And providing a service (step S140).

In the step of receiving the signal (step S110), the communication unit 110 can receive from the buyer-side terminal 300 a signal that the user performed one operation among a plurality of predetermined operations. The predetermined plurality of operations include an operation of joining an online shopping mall, an operation of logging in an online shopping mall, an operation of selecting a specific merchandise category in an online shopping mall, an operation of requesting detailed information on a specific merchandise, Various operations that the purchaser can perform on the online shopping mall provided by the online shopping mall offering apparatus 100, such as an operation of purchasing a specific product of the online shopping mall.

In the step of creating a phrase (step S120), the control unit 150 may generate a user confirmation phrase including at least one of visual symbols used in the online shopping mall.

In the step of providing the phrase (step S130), the communication unit 110 may provide a user confirmation phrase to the user.

In the step of providing the service (step S140), the controller 150 can check whether the user's response information for the user confirmation phrase matches the user confirmation phrase. If the user's response information to the user confirmation phrase matches the user confirmation phrase, the control unit 150 may provide a service corresponding to the action taken by the user.

4 to 6 are flowcharts schematically illustrating an example of a method of distinguishing objects connected to a shopping mall through the online shopping mall providing method of FIG.

4 to 6, the online shopping mall providing apparatus 100 can provide a user confirmation phrase to the purchaser-side terminal 300 through various methods through the online shopping mall providing method according to the embodiment of the present invention have.

The buyer side terminal 300 can display the online shopping mall. For example, as shown in FIG. 4 (a), the online shopping mall can be visually displayed on the display unit of the buyer-side terminal 300. At this time, the online shopping mall may be provided through execution of an application installed in the buyer side terminal 300, or may be provided through a web page. Also, the present invention is not limited to this, and the online shopping mall may be displayed on the display unit of the purchaser-side terminal 300 by various methods that can visually represent information about the products that are traded in the online shopping mall.

The purchaser can request the online shopping mall providing apparatus 100 with detailed information on a specific product through the purchaser's side terminal 300. [ For example, as shown in FIG. 4 (a), the buyer selects the deal 160 indicating 'jeans / cotton pants', so as to provide detailed information on 'jeans / cotton pants' To the shopping mall providing apparatus 100. [ The request from the buyer side terminal 300 can be transmitted to the online shopping mall providing apparatus 100 through the communication network 400. [

At this time, the operation of requesting the detailed information on the item 'jeans / cotton pants' is performed by the online shopping mall providing apparatus 100 in such a manner as to discriminate whether the request is a request by an artificial intelligence program or a bot, It may be specified. In this case, the online shopping mall offering apparatus 100 can generate the user confirmation phrase 164 and provide the created user confirmation phrase 164 to the purchaser's side terminal 300 through the communication network 400 have. The user confirmation phrase 164 provided as described above can be displayed through the user interface 162 displaying the user confirmation phrase 164 on the purchaser's side terminal 300 as shown in FIG. have.

The user interface 162 displaying the user confirmation phrase 164 may display a generated user confirmation phrase 164 and a window 166 displaying a response phrase directly input by the purchaser. In addition, a color, a background, or a visual pattern may be added on the user confirmation phrase 164 to prevent a function of automatically recognizing characters. For example, as shown in FIG. 4 (b), a line 168 overlapping a character may be displayed on the user confirmation phrase 164. Through this, it is possible to prevent the artificial intelligence program or the bot from automatically recognizing the user confirmation phrase 164 through the image processing technology.

The online shopping mall offering apparatus 100 may generate the user confirmation phrase 164 including one or more of the visual symbols used on the online shopping mall. At this time, the visual symbols used in the online shopping mall include the name of the goods being traded through the online shopping mall, the name of the deal registered in the online shopping mall, the contents of the event that is going on or going on in the online shopping mall, A written phrase, and the like. For example, as shown in (b) of FIG. 4, when the sale event for the handbag is currently being performed in the online shopping mall, the phrase 'handbag sale' may be included in the user confirmation phrase 164 . At this time, the online shopping mall offering apparatus 100 may generate a user confirmation phrase 164 by additionally including a phrase other than one or more of the visual symbols used on the online shopping mall. That is, the phrase 'handbag sale' may be added to the phrase 'handbag sale 73' to generate the phrase 'user identification phrase 164'. In this way, the advertisement effect on the shopping mall can be obtained by including the phrase related to the online shopping mall in the user confirmation phrase (164), and any phrase that is not related to the online shopping mall can be included, It is possible to prevent a case where the user 164 is found.

The online shopping mall offering device 100 may generate one or more of the visual symbols associated with the purchaser's behavior in the on-line shopping mall to generate the user confirmation phrase (s) For example, it can be considered that the purchaser's action, which caused the provision of the user confirmation phrase 164, was a purchase request for one of the women's clothes. In this case, the online shopping mall offering device 100 generates a user confirmation phrase 164 including the name of one kind of female clothes, the name of the female clothing currently under sale, the name of female accessories related to the female clothes, can do. By exposing the name of the product, which the buyer is likely to be interested in, to the user confirmation phrase 164, the advertising effect can be maximized.

The online shopping mall offering device 100 may generate one or more of the visual symbols associated with the purchaser ' s personal information to generate a user identification phrase (164). At this time, the personal information of the purchaser may include the age and sex of the purchaser, the name of the product purchased by the purchaser in the past, the category of the product to which the purchaser purchased in the past belongs, or the category of the product of interest himself selected by the purchaser. For example, a buyer is a young man and has had a previous experience purchasing a game machine through an online shopping mall. In this case, the user confirmation phrase 164 can be generated including the name of the new game machine, the name of the game pack that can be executed by the game machine purchased in the past, and the like. By thus exposing the name of the goods associated with the buyer's personal information to the user confirmation phrase 164, the advertising effect can be maximized.

If the response information to the user confirmation phrase 164 matches the user confirmation phrase 164, the online shopping mall providing device 100 provides the service corresponding to the initial request of the purchaser to the buyer side terminal 300 . For example, the buyer selects the deal 160 indicating 'jeans / cotton pants' and the response information to the user confirmation phrase 164 matches the user confirmation phrase 164. In this case, as shown in FIG. 4C, the online shopping mall providing apparatus 100 displays 'Jeans / Cotton Pants' in detail so that detailed information on the 'Jeans / Cotton Pants' Pants' to the buyer-side terminal 300. The buyer-

The online shopping mall offering apparatus 100 may include a still image or a moving picture used in the online shopping mall in the user interface 162 for displaying the user confirmation phrase 164. For example, as shown in FIG. 5, when the online shopping mall providing apparatus 100 provides the user confirmation phrase 164 of 'handbag sale sphere 73' to the buyer side terminal 300, The images 170a and 170b of the handbags may be included in the user interface 162 displaying the user identification phrase 164. At this time, the still image or moving image included in the user interface 162 for displaying the user confirmation phrase 164 may be a video corresponding to the phrase included in the user confirmation phrase 164, have. By including an image in the user interface 162 for displaying the user confirmation phrase 164, the advertisement effect can be enhanced as compared with a case where only a text phrase is displayed.

The online shopping mall offering apparatus 100 can generate a new user confirmation phrase 164 and provide the new user confirmation phrase 164 to the purchaser's terminal 300 when the response information from the buyer does not match the user confirmation phrase 164. For example, as shown in FIG. 6, the buyer may select the deal 160 indicating 'jeans / cotton pants' to provide detailed information on the product 'jeans / cotton pants' 100, and the online shopping mall providing apparatus 100 provides the user confirmation phrase 164 of the phrase 'handbag sale sphere 73' to the buyer side terminal 300 in response to the request. In this case, if the response information from the buyer is not 'handbag sale sphere 73', the online shopping mall offering apparatus 100 regenerates a new user identification phrase 172 of the phrase 'new one dress gana 12' (300).

7 is a view schematically showing a method of providing an online shopping mall according to an embodiment of the present invention with time.

The flow chart shown in FIG. 7 is composed of the steps of the online shopping mall providing apparatus 100 and the buyer terminal 300 shown in FIG. Therefore, even if omitted from the following description, it can be understood that the above description regarding the configurations shown in Figs. 2 to 6 also applies to the flow chart shown in Fig.

Referring to FIG. 7, a method of providing an online shopping mall according to an embodiment of the present invention includes a step S210 of performing a first operation by a purchaser in the purchaser-side terminal 300, a step S210 of performing a first operation by the purchaser- The online shopping mall providing apparatus 100 generates a user confirmation phrase (S230). The online shopping mall providing apparatus 100 transmits a signal for notifying the user of the online shopping mall providing apparatus 100 A step S250 of transmitting a response to the user confirmation phrase from the buyer side terminal 300 to the buyer side terminal 300 by the buyer side terminal 300, To the online shopping mall providing apparatus 100, the online shopping mall providing apparatus 100 reviews the response contents (S270). If the response contents are correct, the online shopping mall providing apparatus 100 transmits the first Corresponding to the action It is a bis to a step (S280), and step (S290) where the service is displayed corresponding to the first operation in the buy-side terminal 300 provided to the buyer side terminal 300.

According to the embodiments of the present invention, it is possible to distinguish a connection to an online shopping mall by an artificial intelligence program or a bot, rather than a connection to an online shopping mall by a person in the online shopping mall. Further, by providing the information related to the online shopping mall together with the user identification phrase for such a division, the embodiments of the present invention can provide security means for the online shopping mall, and at the same time, Can also provide an advertising effect on the < / RTI >

The embodiments of the present invention described above can be embodied in the form of a computer program that can be executed on various components on a computer, and the computer program can be recorded on a computer-readable medium. At this time, the medium may be a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical recording medium such as CD-ROM and DVD, a magneto-optical medium such as a floptical disk, , A RAM, a flash memory, and the like, which are specifically configured to store and execute program instructions. Further, the medium may include an intangible medium that is implemented in a form that can be transmitted over a network, and may be, for example, a medium in the form of software or an application that can be transmitted and distributed through a network.

Meanwhile, the computer program may be designed and configured specifically for the present invention or may be known and used by those skilled in the computer software field. Examples of computer programs may include machine language code such as those produced by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like.

The specific acts described in the present invention are, by way of example, not intended to limit the scope of the invention in any way. For brevity of description, descriptions of conventional electronic configurations, control systems, software, and other functional aspects of such systems may be omitted. Also, the connections or connection members of the lines between the components shown in the figures are illustrative of functional connections and / or physical or circuit connections, which may be replaced or added by a variety of functional connections, Connection, or circuit connections. Also, unless explicitly referred to as " essential ", " important ", etc., it may not be a necessary component for application of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

10: Online shopping mall system
100: Online shopping mall offering
110:
120: Memory
130: Program storage unit
140: Database
150:
200: Seller side terminal
300: Buyer side terminal
400: communication network

Claims (19)

In a method for providing an online shopping mall,
Receiving, by the communication unit, a signal that a user has performed any one of a plurality of predetermined operations;
Generating a user confirmation phrase including at least one of visual symbols used in the on-line shopping mall by the control unit as the signal is received;
Providing, by the communication unit, the user confirmation phrase to the user; And
And providing, by the control unit, a service corresponding to the operation if the response information to the user confirmation phrase matches the user confirmation phrase. The method according to claim 1,
The visual symbol used in the online shopping mall may include at least one of a name of a merchandise being traded through the online shopping mall, a name of a deal registered in the online shopping mall, an event content that is being or is to be proceeded in the online shopping mall, And at least one of the statements made by the provider. The method according to claim 1,
The predetermined plurality of operations may include an operation of subscribing to the online shopping mall, an operation of logging in the online shopping mall, an operation of selecting a specific commodity category in the online shopping mall, an operation of requesting detailed information on a specific commodity, And an operation of purchasing a product. The method according to claim 1,
Wherein the step of generating the phrase includes at least one of visual symbols related to the operation of the user among the visual symbols used in the online shopping mall to generate the user identification phrase. The method according to claim 1,
Wherein the step of generating the phrase comprises generating at least one of the visual symbols related to the user's personal information among the visual symbols used in the on-line shopping mall to generate the user confirmation phrase . 6. The method of claim 5,
The user's personal information may include at least one of an age of the user, a gender of the user, a name of a product purchased by the user in the past, a category of a product to which the user purchased a product in the past, The method comprising the steps of: The method according to claim 1,
Wherein the step of generating the phrase adds a color, a background, or a visual pattern for preventing a function of automatically recognizing a character to the user confirmation phrase. The method according to claim 1,
Wherein the step of providing the phrase provides a still image or a moving picture used in the online shopping mall together with the user confirmation phrase. The method according to claim 1,
Wherein providing the service regenerates a new user identification phrase and provides the new user identification phrase to the user when the response information is different from the user identification phrase. A computer program stored on a medium for executing a method of any one of claims 1 to 9 using a computer. A communication unit for receiving a signal indicating that the user has performed any one of a plurality of predetermined operations and providing a user confirmation phrase to the user;
And generates a user confirmation phrase including at least one of visual symbols used in the on-line shopping mall when the signal is received, and when the response information for the user confirmation phrase matches the user confirmation phrase And a control unit for providing a service corresponding to the operation. 12. The method of claim 11,
The visual symbol used in the online shopping mall may include at least one of a name of a merchandise being traded through the online shopping mall, a name of a deal registered in the online shopping mall, an event content that is being or is to be proceeded in the online shopping mall, And at least one of the phrases written by the provider. 12. The method of claim 11,
The predetermined plurality of operations may include an operation of subscribing to the online shopping mall, an operation of logging in the online shopping mall, an operation of selecting a specific commodity category in the online shopping mall, an operation of requesting detailed information on a specific commodity, And an operation of purchasing a product. 12. The method of claim 11,
Wherein the controller generates at least one of the visual symbols related to the operation of the user among the visual symbols used in the on-line shopping mall to generate the user confirmation phrase. 12. The method of claim 11,
Wherein the controller generates at least one of the visual symbols related to the user's personal information among the visual symbols used in the on-line shopping mall to generate the user identification phrase. 16. The method of claim 15,
The user's personal information may include at least one of an age of the user, a gender of the user, a name of a product purchased by the user in the past, a category of a product to which the user purchased a product in the past, The method comprising the steps of: 12. The method of claim 11,
Wherein the control unit adds a color, a background, or a visual pattern for preventing a function of automatically recognizing a character to the user identification phrase. 12. The method of claim 11,
Wherein the control unit provides a still image or a moving picture used in the online shopping mall together with the user confirmation phrase. 12. The method of claim 11,
Wherein the controller regenerates a new user identification phrase and provides the new user identification phrase to the user when the response information is different from the user identification phrase.
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CN108197863A (en) * 2017-12-28 2018-06-22 重庆柚瓣家科技有限公司 Product promotion sales platform based on robot

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108197863A (en) * 2017-12-28 2018-06-22 重庆柚瓣家科技有限公司 Product promotion sales platform based on robot

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