KR20160112314A - Method,device and server for ditermining and displaying content corresponding to shop id - Google Patents

Method,device and server for ditermining and displaying content corresponding to shop id Download PDF

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KR20160112314A
KR20160112314A KR1020150037728A KR20150037728A KR20160112314A KR 20160112314 A KR20160112314 A KR 20160112314A KR 1020150037728 A KR1020150037728 A KR 1020150037728A KR 20150037728 A KR20150037728 A KR 20150037728A KR 20160112314 A KR20160112314 A KR 20160112314A
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shop
store
communication method
server
content
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KR1020150037728A
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KR101712548B1 (en
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박형순
강승훈
나준채
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주식회사 터치웍스
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0259Targeted advertisements based on store location
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0268Targeted advertisements at point-of-sale [POS]

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Abstract

A method for displaying the content corresponding to a store ID on a device includes: a step of determining whether or not the device is able to receive data transmitted by a first communication method; a step of determining whether or not the device is able to receive data transmitted by a second communication method according to the result of the determination; a step of receiving the store ID by the second communication method if the device is able to receive the data transmitted by the second communication method; a step of transmitting the store ID to a server; a step of receiving the content from the server corresponding to the transmission; and a step of displaying the content. The purpose of the present invention is to provide the customized content for customers.

Description

METHOD, DEVICE AND SERVER FOR DITERMINING AND DISPLAYING CONTENT CORRESPONDING TO SHOP ID,

The present invention relates to a method, device and server for determining and displaying content corresponding to a store ID.

The Internet of Things is an intelligent technology and service that connects all objects based on the Internet and communicates information between people, things, things and things. Devices that are connected to the Internet can be exchanged with each other without any human intervention, as they are more advanced than Internet or mobile Internet based on existing wire communication. The concept of M2M (Machine to Machine) is similar to the conventional ubiquitous and M2M (Machine to Machine) in that things do not depend on humans. And it evolved into a concept that interacts with all information of reality and virtual world as well as objects.

As the Internet of Things evolves, beacon technology is also rapidly emerging. Beacon is a local location recognition technology, which means a transmitter that locates smart devices such as smart phones, tablet PCs, and smart watches and sends signals using low power Bluetooth (short range wireless communication). With this technology, it is possible to use guidance service, mobile coupon, etc. at a specific place, low consumption of battery power of smart phone due to low power,

In recent years, a service has been proposed in order to identify which shop (area) is currently available through information such as store information provided by a local area network using Bluetooth Low Energy (BLE), and provide suitable contents. However, when the user turns off the Bluetooth switch, there is an inconvenience that the service can not be provided. The background technology of the present application is disclosed in Korean Patent Laid-Open Publication No. 10-2014-0097074.

The present invention has been made to solve the above problems of the prior art, and it is an object of the present invention to provide a method and system for receiving a store ID in consideration of a priority among a plurality of communication methods of a customer terminal, Device, and server that can utilize the touch of a radio frequency card to consume the received content as well as provide the device and server.

The present invention also provides a method, a device, and a server capable of receiving broadcasting data more stably by multiplexing a communication method for data to be broadcast and determining and displaying the contents based on the broadcasting data.

In addition, the present invention relates to a method for determining the priority according to a communication method and changing an order of priority in real time by taking into consideration characteristic information and communication state of each communication method, thereby enabling an optimal broadcasting transmission considering a communication situation where a user is located , Devices and servers.

Also, the present invention provides a method, device, and server capable of not only accurately recognizing a shop suitable for a user but also blocking spam-type contents even in a complicated broadcasting communication environment such as receiving different shop IDs in different communication methods do.

It is to be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may exist.

As a technical means for achieving the above technical object, in a device according to an embodiment of the present invention, a method of displaying contents corresponding to a store ID may be a method of displaying contents to be broadcasted through a first communication method Determining whether the data broadcast through the second communication scheme is in a receivable state according to a result of the determination, if the data broadcast through the second communication scheme is in a receivable state Receiving the store ID through the second communication method, transmitting the shop ID to the server, receiving the content from the server in response to the transmission, and displaying the content.

According to an example of this embodiment, the first communication scheme has a higher priority than the second communication scheme, and the priority is determined based on the characteristic information of each of the first communication scheme and the second communication scheme .

According to an example of this embodiment, the characteristic information may include at least one of power information and accuracy information.

According to an embodiment of the present invention, the characteristic information is periodically obtained at predetermined time intervals, and the priority may be changed in real time based on the characteristic information.

According to an embodiment of the present invention, the method further comprises receiving a first store ID through the first communication method when the data broadcast through the first communication method is receivable, The receiving of the store ID through the communication method may include receiving the second store ID through the second communication method, and the step of transmitting the store ID to the server may include receiving the first store ID and the second store ID To the server.

According to an embodiment of the present invention, the step of transmitting the shop ID to the server includes receiving information of the first store ID, receiving information of the first shop ID, receiving information of the second shop ID, And the content may be determined based on at least one of a first shop ID, reception information of the first store ID, a second shop ID, and a second shop ID.

According to an example of this embodiment, the first shop ID and the second shop ID may be different types of shop IDs of the same shop.

According to an embodiment of the present invention, the reception information of the first identity may be at least one or more of reception power information, reception noise information, reception time information, and reception reliability information corresponding to reception of the first store ID.

According to an embodiment of the present invention, the step of determining whether the data broadcasting through the second communication scheme is in the receivable state may include determining whether the data broadcast through the second communication scheme is available When it is determined that data reception is necessary, it is possible to determine whether or not the data broadcast through the second communication scheme is in the reception enabled state.

According to an embodiment of the present invention, when the data broadcast through the second communication method is not available, the method may further include acquiring the shop ID through the third communication method.

According to an embodiment of the present invention, the first communication method may be a Bluetooth communication method, the second communication method may be a Wi-Fi communication method, and the third communication method may be a GFRS communication method.

According to an embodiment of the present invention, the first shop ID may be a store ID of a first shop, and the second shop ID may be a store ID of a second shop different from the first shop.

According to one example of this embodiment, the content may be the one corresponding to the first store or the second store selected by the server.

According to an embodiment of the present invention, the content may be received from the server only when the first shop ID and the second shop ID are identical.

According to an embodiment of the present invention, the method further includes receiving a plurality of shop IDs of different stores through the first communication method when the data broadcast through the first communication method is receivable, Wherein the step of receiving an ID of a store through the second communication method comprises receiving a second store ID through the second communication method, and the step of transmitting the shop ID to a server comprises: And the content may be the content of the store ID corresponding to the second store ID among the plurality of store IDs.

According to an example of this embodiment, the receivable state may be a state in which the first communication unit of the device corresponding to the first communication method is on.

According to an embodiment of the present invention, the step of transmitting the shop ID to the server may include transmitting the shop ID to the ID management server, and the step of receiving the content from the server may include: The content can be received.

According to an embodiment of the present invention, the first communication method and the second communication method may be a local area network communication method.

According to an embodiment of the present invention, the method may further include consuming the content corresponding to the tagging of the device and the store reader.

According to an example of this embodiment, the server may authorize the consumption of the content based on the radio frequency protocol information of the device obtained by the store reader.

According to an embodiment of the present invention, the step of transmitting the shop ID to the server may include transmitting the shop ID and the device ID to the server, wherein the content corresponds to at least one of the store ID and the device ID .

As a technical means for achieving the above technical object, in a device according to an embodiment of the present invention, a method of displaying contents corresponding to a store ID may be a method of displaying contents to be broadcasted through a first communication method Determining whether the data broadcast through the second communication scheme is in a receivable state according to a result of the determination, if the data broadcast through the second communication scheme is in a receivable state Receiving a shop ID through the second communication method; And displaying the content corresponding to the shop ID.

As a technical means for achieving the above technical object, a device according to an embodiment of the present invention is a device for judging whether or not each of data broadcast through each of a first communication method and a second communication method is in a receivable state A second communication unit for receiving a store ID through a second communication method according to the determination result, a store ID transmission unit for transmitting the store ID to a server, a content receiving unit for receiving content from the server in response to the transmission, And a display unit for displaying the content.

According to another aspect of the present invention, there is provided a method of determining content corresponding to a shop ID, the method comprising: receiving a store ID from a device; And transmitting the content to the device, wherein the device determines whether or not the data broadcast through the first communication method is in the receivable state, The method comprising the steps of: determining whether or not the data broadcast through the second communication method is in a state of being receivable; receiving the shop ID through the second communication method when the data broadcast through the second communication method is receivable; The shop ID can be transmitted to the server.

The above-described task solution is merely exemplary and should not be construed as limiting the present invention. In addition to the exemplary embodiments described above, there may be additional embodiments described in the drawings and the detailed description of the invention.

According to an aspect of the present invention, there is provided a method of providing a personalized service, the method comprising: receiving a shop ID in consideration of a priority among a plurality of communication methods of a customer terminal when the customer passes through or entering an offline store; As well as methods, devices, and services that can utilize the touch of the radio frequency card for consumption of the received content.

In addition, the present invention can provide a method, device, and server capable of receiving broadcast data more stably by multiplexing a communication method for data to be broadcast and determining and displaying the content based on the broadcast data.

In addition, the present invention relates to a method for determining the priority according to a communication method and changing an order of priority in real time by taking into consideration characteristic information and communication state of each communication method, thereby enabling an optimal broadcasting transmission considering a communication situation where a user is located , A device and a server.

Also, the present invention provides a method, device, and server capable of not only accurately recognizing a shop suitable for a user but also blocking spam-type contents even in a complicated broadcasting communication environment such as receiving different shop IDs in different communication methods .

1 is a block diagram illustrating a content providing system according to an embodiment of the present invention.
2 is a block diagram of a device according to an embodiment of the present invention.
3 is a diagram showing an example of the communication unit 120 of FIG.
4 is a block diagram of a device according to another embodiment of the present application.
5 is a view for explaining an example of a process of receiving a store ID.
6 is a view for explaining an example of a process of displaying contents using a store ID.
7 is a view for explaining another example of a process of displaying contents using a store ID.
FIG. 8 is a diagram illustrating a process of providing contents corresponding to a store ID to a device according to an embodiment of the present invention.
9 is a diagram for explaining an example of a process of providing contents to a device.
10 is a flowchart illustrating a content display method according to an embodiment of the present invention.
11 is a flowchart illustrating a content determination method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. It should be understood, however, that the present invention may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, the same reference numbers are used throughout the specification to refer to the same or like parts.

Throughout this specification, when a part is referred to as being "connected" to another part, it is not limited to a case where it is "directly connected" but also includes the case where it is "electrically connected" do.

Throughout this specification, when a member is " on " another member, it includes not only when the member is in contact with the other member, but also when there is another member between the two members.

Throughout this specification, when an element is referred to as "including " an element, it is understood that the element may include other elements as well, without departing from the other elements unless specifically stated otherwise.

The terms "about "," substantially ", etc. used to the extent that they are used throughout the specification are intended to be taken to mean the approximation of the manufacturing and material tolerances inherent in the stated sense, Accurate or absolute numbers are used to help prevent unauthorized exploitation by unauthorized intruders of the referenced disclosure. The word " step (or step) "or" step "used to the extent that it is used throughout the specification does not mean" step for.

In this specification, the term " part " includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be implemented using two or more hardware, or two or more units may be implemented by one hardware.

In the present description, some of the operations or functions described as being performed by a terminal, a device, or a device may be performed instead in a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed in a terminal, device or device connected to the server. Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a content providing system according to an embodiment of the present invention. 1, a content providing system includes a device 100, a first wireless transmission device 210, a second wireless transmission device 220, a third wireless transmission device 230, a store device 250, a reader 251, and a server 300. [ In addition, the server 300 may include an ID management server 310 and a content management server 320. 1 is only one embodiment of the present invention. According to various embodiments of the present invention, the content providing system may be configured differently from that of FIG.

The device 100 may be implemented as a portable terminal that can access a remote server through a network. Here, the portable terminal is a mobile communication device that is guaranteed to be portable and mobility. For example, a portable communication terminal such as a PCS (Personal Communication System), a GSM (Global System for Mobile communication), a PDC (Personal Digital Cellular), a PHS (Personal Digital Assistant), IMT (International Mobile Telecommunication) -2000, CDMA (Code Division Multiple Access) -2000, W-CDMA (W-CDMA), Wibro (Wireless Broadband Internet) , A smart pad, a tablet PC, and the like. In addition, the device 100 may further include a device supporting Near Field Communication (NFC) or a device capable of being connected via a network such as a PC. However, the type of the device 100 shown in FIG. 1 is merely illustrated for convenience of explanation, and therefore the type and the type of the device 100 described herein are not limited to those shown in FIG.

According to one embodiment of the present invention, when a customer has a device 100 installed with an application that utilizes location information and visits an offline store (or a store), the shop ID information is received according to the local network function, (300). The server 300 may analyze the shop ID information and provide customized contents (e.g., coupons, discount information, etc.) to the customer by combining the age, gender, inclination, etc. registered when the customer installs the application. In addition, the customer can check the content provided by the store through the device 100, visit the store and consume the content, and in this case, the customer can use the radio frequency card or radio frequency card ) To the reader 251, thereby consuming the content.

The device 100 may receive data broadcast from the first wireless transmission device 210 to the third wireless transmission device 230. [ At this time, one example of the data may be a beacon signal including position information or a shop ID.

The device 100 may receive the content from the server 300 or the content management server 320 based on the shop location information or the shop ID, and may display the received content on the display. In addition, the device 100 may include an application for transmitting and receiving data with the server 300 or the content management server 320, and for reproducing and displaying the content. Such an application may be downloaded from the server 300 to the device 100 and installed.

The device 100 can receive data including the store's ID or location information from at least one of the first wireless transmission device 210 to the third wireless transmission device 230 installed in the shop. At this time, data may be broadcast by each of the first to third wireless transmission apparatuses 210 to 230, respectively.

The device 100 selects one of the first to third communication methods corresponding to the first to third wireless transmission devices 210 to 230 according to the priority order thereof, It is possible to receive data broadcast according to the selected communication method. At this time, the device 100 has priority based on at least one of the criteria set by the user and the characteristic information (e.g., power information, accuracy information) of each communication method, the current time, You can decide. In addition, the priority order can be changed in real time, and the characteristic information of each communication method for changing the priority order or the reception information of the received data can be considered.

The device 100 may obtain the store ID from the broadcasted data, transmit the obtained store ID to the server 300, and receive the content corresponding to the shop ID from the server 300. At this time, the device 100 can receive the content corresponding to the shop ID from the content management server 320 by transmitting the store ID to the ID management server 310. [

When the device 100 receives a plurality of shop IDs in each of a plurality of communication methods, the device 100 may transmit the information of each of the shop IDs and the plurality of shop IDs to the server 300. In this case, the server 300 may select any one of the plurality of shop IDs based on information of each of the plurality of store IDs, and may transmit the content corresponding to the selected shop ID to the device 100. [ At this time, information may include characteristic information of each communication method or reception information of each store ID, and the reception information may include reception power information corresponding to reception of the shop ID, reception noise information, reception time information, and reception reliability information And may include at least one or more.

When a plurality of shop IDs are received through two or more communication methods, the device 100 determines a shop ID corresponding to a communication method having a high priority among the plurality of shop IDs as an optimal store ID, . At this time, the process of selecting a communication scheme having a high priority can be performed by the device 100 or the server 300. [

When the device 100 receives a plurality of store IDs having different communication methods, the device 100 first obtains the shop ID corresponding to the first priority communication method, and if the shop ID corresponding to the first priority communication method has an error or defect If so, it is possible to obtain the shop ID corresponding to the second priority communication method. In this case, an error or defect may be determined by the device 100, the server 300, or the ID management server 310, and the device 100 and the server 300 or the ID management server 310 may determine Data and information can be exchanged with each other.

The device 100 receives a plurality of shop IDs having different communication methods, and when a plurality of shop IDs are the shop IDs of the same shop, the device 100 determines that the shop IDs are valid, If the ID is ID, the ID of the store can be determined to be invalid. By selecting the invalid shop IDs in this manner, spam-type contents corresponding to these shop IDs can be blocked. The device 100, the server 300, or the ID management server 310 may determine whether the shop ID is the store ID of the same shop. The device 100 and the server 300 or the ID management server 310 may transmit and receive data or information to each other for the determination.

The first to third wireless transmission apparatuses 210 to 230 can transmit data. In this case, the first to third wireless transmission apparatuses 210 to 230 can transmit data in a broadcasting scheme. In addition, the first to third wireless transmission devices 210 to 230 may use different communication methods. For example, the first wireless transmission device 210 uses a Bluetooth communication method (for example, a Bluetooth low energy (BLE) communication method) as a first communication method, the second wireless transmission device 220 uses a Bluetooth communication method , And the third wireless transmitting apparatus 230 may use a GPS (Global Positioning System) communication method which is a third communication method. Also, although not shown in FIG. 1, the fourth wireless communication apparatus can use a Zigbee communication scheme in the fourth wireless communication scheme.

Each of the first wireless transmission device 210 to the third wireless transmission device 230 may transmit data including the location information of the shop or the store ID and the device 100 and the server 300 may receive such data And provides the user with a location base service (LBS).

The store device 250 may be installed in a shop to exchange data or information with the server 300 or the content management server 320. The store device 250 may be coupled to the reader 251. The reader 251 may touch the device 100 or the radio frequency card of the device 100 to thereby send and receive radio frequency protocol commands and responses to the commands from the device 100 or the radio frequency card.

Although not shown, the content providing system may further include a second store device (not shown) installed in another store. At this time, the second store device (not shown) may be located in the same brand, an operating entity or a shop of the same kind as the store device 250, and the above-mentioned ones may be located in different shops. As an example, the store device 250 and the second store device (not shown) may be located (or installed) in each of the stores corresponding to the A brand of the apparel company. In another example, the store device 250 may be located in a store corresponding to the A brand of the apparel company, and the second shop device (not shown) may be located in a store corresponding to the B brand of the apparel company.

The server 300 may determine the content based on the shop ID or the location information received from the device 100, and may provide the determined content to the device 100. At this time, it is performed by the ID management server 310 to identify the shop based on the shop ID or the location information, determine the content corresponding to the identified shop, To the device 100 may be performed by the content management server 320. [ The ID management server 310 and the content management server 320 may be physically located at different places or logically different from each other in the same server.

1 may be connected to each other via a network. Here, the network means a connection structure in which information can be exchanged between each node such as a plurality of terminals and servers. One example of such a network is a 3rd Generation Partnership Project (3GPP) network, a Long Term Evolution , A WAN (Wide Area Network), a PAN (Personal Area Network), a Bluetooth (Bluetooth), a wireless LAN (Local Area Network) Networks, satellite broadcast networks, analog broadcast networks, Digital Multimedia Broadcasting (DMB) networks, and the like.

Hereinafter, each configuration of FIG. 1 will be described in more detail.

2 is a block diagram of a device according to an embodiment of the present invention. 2, the device 100 may include a determination unit 110, a communication unit 120, a shop ID transfer unit 130, a content receiving unit 140, a display unit 150, and a database 160 . However, according to various embodiments of the present invention, the device 100 may be configured differently from Fig.

The determination unit 110 may determine whether or not the data broadcast through the first communication scheme is receivable. At this time, an example of the first communication method is a Bluetooth communication method. At this time, the receivable state of the first communication scheme may mean that the first communication unit corresponding to the first communication scheme is in the On state.

The communication unit 120 may receive data through the first communication method when it is determined that the data broadcast through the first communication method is in the reception enabled state according to the determination result of the determination unit 110. [ At this time, the data may include a shop ID.

The determination unit 110 may determine whether the data broadcast through the second communication scheme is receivable based on the determination result of the reception state of the first communication scheme. For example, when the determination unit 110 determines that the data broadcast through the first communication method is not in the reception enabled state as a result of the determination of the reception enable state for the first communication scheme, It is possible to judge whether or not the received data is in the receivable state. The reception enabled state for the second communication scheme may mean that the second communication unit corresponding to the second communication scheme is in an On state. Also, the first communication method and the second communication method may be a local area network communication method.

The communication unit 120 can receive the store ID through the second communication method when the data is broadcastable through the second communication scheme. At this time, after the determination unit 110 determines that the first communication method is not in the receivable state and the second communication method is in the receivable state, the communication unit 120 transmits the store ID Lt; / RTI > For example, the communication unit 120 may be configured such that a first communication unit (for example, a Bluetooth communication unit) corresponding to the Bluetooth communication method of the first communication method is off and a second communication unit 2 communication unit (e.g., Wi-Fi communication unit) is in the On state, the shop ID can be received through the second communication method.

According to an embodiment of the present invention, the first communication scheme may have a higher priority than the second communication scheme. And having a high priority may be judged by the judgment unit 110 in priority. The determination unit 110 may determine the reception enabled state of the first communication method having a higher priority than the second communication method and may determine the reception state of the first communication method based on the result of the determination. It is possible to determine the receivable state of the mobile terminal.

The priority order can be determined based on the characteristic information of each of the plurality of communication methods. At this time, the characteristic information may mean communication characteristic information, and the characteristic information may include power information and accuracy information. In the case where it is determined that the power consumption of the first communication method (one example of the power information) is smaller than the power consumption of the second communication method, the first communication method is the second It may have a higher priority than the communication method. In another example, when it is determined that the accuracy, resolution, or reliability (an example of accuracy information) of the first communication method is higher than the accuracy, resolution, or reliability of the second communication method, The priority may be higher.

In addition, the characteristic information can be periodically obtained at predetermined time intervals, and the priority can be changed in real time based on the characteristic information. For example, when the characteristic information of the second communication method is determined to be superior to that of the first communication method at a specific time, the priority of the second communication method may be higher than that of the first communication method.

For example, the BLE communication method, the Zigbee communication method, the GPS communication method, and the Wi-Fi communication method may be classified into a BLE communication method, a Zigbee communication method, a GPS communication method, Wi-Fi communication method can be the order. However, the present invention is not limited thereto, and the net power consumption may vary depending on the characteristics, type, current situation, location, and the like of each communication method. The BLE communication method, the Zigbee communication method, the GPS communication method, and the Wi-Fi communication method are classified into the BLE communication method, the Wi-Fi communication method, and the GPS Communication method may be in order. At this time, the accuracy of the BLE communication method, the Zigbee communication method, and the Wi-Fi communication method may be judged to be the same. Also, the present invention is not limited to this, and the order of high accuracy may vary depending on the characteristics, type, current situation, location, and the like of each communication method.

The characteristic information may be determined by the device 100, the determination unit 110 or the communication unit 120 or may be determined by each of the first wireless transmission apparatus 210 to the third wireless transmission apparatus 230, May be determined by each of the wireless transmission apparatuses 210 to 230 and may be transmitted to the device 100 or the communication unit 120. In addition, the characteristic information can be determined (or measured) based on data or packets transmitted by each communication method.

According to one embodiment of the present invention, characteristic information of each communication method can be periodically acquired or determined according to a predetermined time interval. Also, the priority order can be changed in real time. For example, the priority of the GPS communication method may be lowered indoors, and the priority of the GPS communication method may be higher in the outdoor. Further, the priority order can be changed in real time based on the characteristic information. In addition, the determination unit 110 may determine the first communication method in preference to the changed priority or determine the second communication method. This makes it possible to select a communication method more sensitive to the communication environment.

According to one embodiment of the present invention, when the determination unit 110 determines that the data broadcast through the first communication method and the second communication method is not in the receivable state, the communication unit 120 transmits the third communication method To obtain the store ID. The first communication method may be a Bluetooth communication method, the second communication method may be a Wi-Fi communication method, and the third communication method may be a GFRS communication method.

3 is a diagram showing an example of the communication unit 120 of FIG. Referring to FIG. 3, the communication unit 120 may include a first communication unit, a second communication unit, and a third communication unit. As shown in FIG. 3, the first communication unit may receive the store ID as data broadcast from the first wireless transmission device 210, and the second communication unit may receive the store ID as data broadcast from the second wireless transmission device 220 And the third communication unit can receive position information as data broadcasted from the third wireless transmission apparatus 230. [ However, the location information obtained by the third communication unit means that the third communication unit calculates location information of the device 100 through a signal, data or a predetermined identifier broadcast from the third wireless transmission device 230 You may.

As described above, the first communication method may be a Bluetooth communication method, the second communication method may be a Wi-Fi communication method, and the third communication method may be a GPS communication method. At this time, the Wi-Fi communication method is a wireless LAN technology, which means a short distance communication method capable of wireless Internet access within a certain distance by using a radio wave or an infrared ray transmission method in a place where a wireless access point (AP) have. In addition, the Bluetooth communication method is another type of short-range wireless communication technology. It can be used at a low price and low power at low cost. It can divide data by dividing the frequency band and has security advantages. And can be transmitted in various forms. In addition, the GPS communication method may refer to a communication method of measuring not only an airplane, a ship, an automobile but also a mobile device based on signals transmitted from a plurality of artificial satellites.

The shop ID transferring unit 130 may transmit the shop ID to the server 300. [ At this time, the server 300 may mean the ID management server 310. [ The store ID transferring unit 130 may transmit the device ID to the ID management server 310 together with the store ID. The server 300, the ID management server 310 or the content management server 320 can acquire information on the device 100 through such a device ID. Also, the ID management server 310 can identify the shop through the shop ID. In addition, the shop ID management server 310 may determine a store suitable for the device 100 as a store ID. Also, the content may correspond to at least one of a shop ID and a device ID. For example, the content may be content suitable for a man in his twenties who is a user of the device 100 among contents of the A store.

The content receiving unit 140 may receive the content from the server 300. [ In this case, the server 300 may refer to the content management server 320. Also, the display unit 150 can display contents. At this time, the display unit 150 can display the content on the application screen.

The database 160 may store information. At this time, one example of the information may be shop ID or location information, contents, and the like. The database 160 may include various nonvolatile memories included in the server 300 or may be an external memory device or a cloud memory connected to the server 300 in a wired or wireless manner .

4 is a block diagram of a device according to another embodiment of the present application. 4, the device 100 includes an operating system 410, a location information application 420, a low-power local area communication unit 121, a Wi-Fi communication unit 122, a GPS communication unit 123, and a Zigbee communication unit 124, . ≪ / RTI > In this case, each of the low-power short-distance communication unit 121, the Wi-Fi communication unit 122, and the GPS communication unit 123 may correspond to the first communication unit to the third communication unit described in the entire specification. Also, the Zigbee communication unit 124 may be a unit that transmits and receives data through the Zigbee communication method. Therefore, contents not described for the Wi-Fi communication unit 122, the GPS communication unit 123 and the Zigbee communication unit 124 in FIG. 4 are described in the specification in the communication unit 120, the first communication unit to the third communication unit Replace with the description.

On the other hand, the operating system of Fig. 4 may be a unit for controlling the device 100. Fig. The operating system can perform both operations of the determination unit 110, the communication unit 120, the shop ID transfer unit 130, the content receiving unit 140, the display unit 150, and the database 150 of FIG. 2 .

According to another embodiment of the present invention, a device 100 equipped with various local network functions such as a Wi-Fi communication unit 121, a low-power local area communication unit 122, a GPS communication unit 123, And the application using the location information can receive the location information of the store with the communication priority in accordance with the local network information and the on / off information held by the device 100. [ At this time, the priority can be set to the local area network based on the power consumption and the accuracy of the location information.

According to another embodiment of the present invention, in terms of power, the low-power short-distance communication unit 122 and the Zigbee communication unit 124 can be the lowest power and high accuracy. The Wi-Fi communication unit 121 is high in accuracy but consumes a large amount of power. When the GPS communication unit 123 enters the shaded area, power consumption is high and power consumption is low in the outdoor environment. One example of an operating system 410 may be IOS, Android, and Tizen.

The location information application 420 confirms the local area network function supported by the device 100, identifies the local area network in which the current function is ON, and periodically monitors the communication unit according to the set priority. For example, if the BLE is enabled on a terminal that supports the BLE function, it can monitor the store information coming in via BLE with priority over other local network functions. When the BLE is not supported or is turned off, the shop information can be monitored by confirming whether the Wi-Fi function is on or off. When the Wi-Fi is also turned off, the location information of latitude and longitude received from the GPS can be received and the store information can be analyzed. If all of the local network functions held by the device 100 are turned off, the service may not be provided on the assumption that the user is not willing to receive the content provided by the shop.

According to one embodiment of the present invention, the determination unit 110 determines whether or not the data broadcast through the first communication scheme is in the reception enabled state, and the communication unit 120 transmits data broadcasted through the first communication scheme It is possible to receive the first store ID through the first communication method. In addition, the determination unit 110 determines whether or not the data broadcast through the second communication scheme is in the reception enabled state, and the communication unit 120 transmits the data broadcasted through the second communication scheme , The second shop ID can be received through the second communication method. The shop ID transferring unit 130 may transmit the first shop ID and the second shop ID to the server 300 or the ID management server 310.

The device 100, the server 300, or the ID management server 310 may determine a store corresponding to the device 100 based on the first store ID and the second store ID. For example, the device 100, the server 300, or the ID management server 310 recognizes that the first shop ID is obtained by a communication method having a higher priority than the second shop ID, The corresponding shop can be determined as the shop corresponding to the device 100. [ In addition, the server 300 or the content management server 320 can determine the content corresponding to the device 100. [ At this time, the content may be the content of the store corresponding to the shop ID acquired by the device 100.

The device 100, the server 300, or the ID management server 310 can determine the shop corresponding to the device 100 based on the reception information of the shop ID. For example, the device 100, the server 300, or the ID management server 310 may store information on the shop ID based on at least one of the received power information, the received noise information, the received time information, Determine whether the ID is a valid store ID, and determine a store corresponding to the device 100 based on this determination.

According to an embodiment of the present invention, the communication unit 120 may transmit the reception information of the first shop ID, the first store ID, the second shop ID, and the second shop ID to the server 300 . In addition, the device 100, the server 300, or the ID management server 310 can determine the shop corresponding to the device 100 based on the reception information of the shop ID. For example, the device 100, the server 300, or the ID management server 310 may be based on at least one of the received power information, the received noise information, the received time information, and the received reliability information included in the received information of the first store ID Based on at least one of the received power information, the received noise information, the received time information, and the received reliability information included in the received information of the second store ID in accordance with the determination result, whether the first store ID is a valid shop ID The shop corresponding to the second shop ID can be determined as the shop corresponding to the device 100. [ In addition, the content may be determined based on at least one of the first shop ID, the reception information of the first shop ID, the second shop ID, and the second shop ID.

When the device 100, the server 300, or the ID management server 310 determines that it is necessary to receive data through the second communication method based on the reception information of the first store ID, It is possible to judge whether or not the received data is in the receivable state.

5 is a view for explaining an example of a process of receiving a store ID. Referring to FIG. 5, in step S501, the device 100 or the communication unit 120 may receive the first store ID through the first communication method. In step S502, the device 100 or the determination unit 110 may determine whether data reception through the second communication method is necessary. For example, when the device 100 or the determination unit 110 determines that the selection of the first communication method is inappropriate based on the reception information of the first store ID, or determines that the first store ID is invalid, 2 < / RTI > communication method. If it is determined in step S503 that the device 100 or the communication unit 120 needs to receive data through the second communication method, the device 100 or the communication unit 120 can receive the second shop ID through the second communication method. The device 100 or the communication unit 120 may transmit the first shop ID, the second shop ID, or both to the server 300 in step S504. In addition, the above-described step S502 may be performed by the server 300 or the ID management server 310. [ In this case, data (for example, shop ID) or information (for example, reception information) can be transmitted and received between the device 100 and the server 300 or the ID management server 310.

In the above description, steps S501 to S504 may be further divided into additional steps, or combined in fewer steps, according to embodiments of the present disclosure. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

6 is a view for explaining an example of a process of displaying contents using a store ID. Referring to FIG. 6, in step S501, the device 100 or the communication unit 120 may receive the first store ID through the first communication method. In step S502, the device 100 or the communication unit 120 can receive the second shop ID through the second communication method. In step S503, the device 100, the determination unit 110, the server 300, or the ID management server 310 may display the contents when the first shop ID and the second shop ID are identities of the same shop, If it is an ID of another store, the content can be prevented from being displayed. In this way, the device 100, the determination unit 110, the server 300, or the ID management server 310 receives a plurality of shop IDs having different communication methods, and when a plurality of shop IDs are store IDs of the same store , It can be determined that the shop ID is valid, and if the plurality of shop IDs are shop IDs of different shops, it can be determined that the shop ID is invalid. By selecting the invalid shop IDs in this manner, spam-type contents corresponding to these shop IDs can be blocked.

In the above description, steps S601 to S603 may be further divided into additional steps, or may be combined in fewer steps, according to embodiments of the present disclosure. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

7 is a view for explaining another example of a process of displaying contents using a store ID. Referring to FIG. 1, in step S701, when the device 100 or the communication unit 120 is capable of receiving data broadcast through the first communication method, a plurality of The shop ID can be received. In step S702, the second shop ID can be received through the second communication method. In step S703, the device 100 or the display unit 150 may display the content of the shop ID corresponding to the second store ID among the plurality of store IDs. At this time, the device 100, the determination unit 110, the server 300, or the ID management server 310 transmits the content corresponding to the shop ID indicating the same shop as the second shop ID among the plurality of shop IDs to the device 100 As the content corresponding to the content. 2, when the plurality of shop IDs are "A101", "B304", and "C489" and the second shop ID is "102.368.401", the device 100, the determination unit 110, B 300 "or the ID management server 310 determines" B304 "corresponding to the B restaurant among the plurality of shop IDs as the final shop ID and stores the content of the" B restaurant "corresponding to" B304 "or" 102.368.401 " Can be finally confirmed.

In the above description, steps S701 to S703 may be further divided into further steps or combined into fewer steps, according to embodiments of the present disclosure. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

The first store ID and the second store ID may be different types of store IDs of the same store. Referring to Table 1, the first shop ID of the A coffee shop may be "A101" which is the Bluetooth ID type, and the second shop ID of the A coffee shop may be "348.245.001" which is the WiFi ID type.

Store name Bluetooth ID WiFi ID GPS ID A coffee shop A101 348.245.001 37.530851
126.646962
B Restaurant B304 102.368.401 37.513667
126.907602
C Karaoke C489 303,000.100 37.644646
126.667097

The first store ID may be an ID of a first store, and the second store ID may be an ID of a second store different from the first store. As shown in Table 1, the first store ID may be a store ID of a first coffee shop, and the second store ID may be a store ID of a second restaurant.

As shown in Table 1, coordinate information such as shop ID, terminal ID, and position / longitude transmitted to the ID management server 210 may be different for each local area network. Therefore, as shown in Table 1, It may be necessary to refer to a table value and convert it to a unique store value, and pass the result value to the content server.

 The device 100 may receive the most optimized content (e.g., coupon, discount information, etc.) from the server 300 or the content management server 320. [ At this time, the customer can check the content provided by the shop through the device 100, and can visit the store to use the content. Also. When using the content, the customer can quickly and easily use the content by touching the reader 251 interlocked with the store device 250 using the radio frequency card stored therein.

FIG. 8 is a diagram illustrating a process of providing contents corresponding to a store ID to a device according to an embodiment of the present invention. Referring to FIG. 8, in step S801, the Bluetooth device 210 may broadcast a shop ID to the device 100. [ In step S802, the Wi-Fi device 220 may broadcast the store ID to the device 100. [ In step S803, the GPS satellite 230 can transmit location information to the device 100. [ If the Bluetooth of the device 100 is ON in step S804, the shop ID may be transmitted to the ID management server 310 (S805). If the Wi-Fi of the device 100 is ON in step S806, the assumed ID may be transmitted to the ID management server 310 (S807). If the GPS is ON in step S808, the shop ID may be transmitted to the ID management server 310 (S809). In step S810, the ID management server 310 can identify the shop ID. The ID management server 310 can transmit information to the content server 320 in step S811. In step S812, the content server 320 may transmit the content to the device 100. [

In the above description, steps S801 to S812 may be further divided into further steps, or combined in fewer steps, according to embodiments of the present disclosure. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

9 is a diagram for explaining an example of a process of providing contents to a device. The device 100, the determination unit 110, the server 300, or the ID management server 310 can display the content when the first store ID and the second store ID are identities of the same store, In the case of IDs, the content can be prevented from being displayed. 9, the device 100, the determination unit 110, the server 300, or the ID management server 310 may receive only the Bluetooth store ID of the A store within the area 610 of the device 100 The device 100 displays content corresponding to the B shop when the device 100 is receiving only the Wi-Fi store ID of the B shop in the area 620, and the device 100 displays the content corresponding to the area It is possible to display the content corresponding to the C shop when receiving only the Zigbee shop ID of the C shop within the shop 630. [ On the other hand, when the device 100 is located in the area 640 where the areas of at least two communication methods overlap, the device 100 may recognize them as spam and not reproduce the content while receiving at least two shop IDs .

According to one embodiment of the present application, a shop ID is broadcast to a customer utilizing various short-range network sensors of a shop. The customer can receive the store ID through various local network communication units according to the order set in the application, rather than receiving the store information through a single local area network. Accordingly, it is possible to transmit the received store ID and the unique ID (telephone number, ID, USIM management number, etc.) of the terminal to the ID management server 310. At this time, the device 100 may transmit the ID to the ID management server 310, including the type of the local network and the store ID receiving information. At this time, the reason for transmitting the type is to reduce the number of steps rather than searching the entire store ID table for each local network.

The communication unit may calculate the upper and lower values of the GPS information using the LMS (Least Mean Square) algorithm to select the shop ID with the smallest error, and transmit the result to the content management server 320 after combining with the device ID .

According to one embodiment of the present invention, the server 300, the ID management server 310, or the content management server 320 can confirm the customer information using the device ID. At this time, the customer information may include information such as sex, name, date of birth (age), hobby, coffee taste, favorite food, and the like input from the customer when the application is installed in the device 100. The function of inquiring customer information through the device ID may be performed by the device 100, the server 300, the ID management server 310 or the content management server 320, but a separate customer management server (not shown) . ≪ / RTI >

The content management server 320 may provide the same contents to all the customers or provide different contents to all the customers. In the latter case, the content management server 320 can retain customer-customized content for each store as shown in Table 2.

age gender contents Teenager south Cocoa 30% discount coupon Teenager female Character goods exchange ticket 20's south Americano 1 + 1 coupon 20's female Carving Free coupon (when ordering drinks)

According to one embodiment of the present invention, store contents inquired with a shop ID, a device ID, or a customer ID may be provided through a push message to an application installed in the device 100 of the user, Multimedia Message Service), and an IMS (Instant Message Service), an image, and a URL.

When the customer desires to use the content corresponding to the shop ID, the customer can use the radio frequency card (for example, a transportation card, a student card, an employee ID) or the device 100 You can view the store contents you own and get services.

In addition, according to an embodiment of the present invention, when the customer has turned off the local network function of the device 100 and the store ID or the content corresponding to the store does not exist in the device 100, The user can visit the store and receive contents of the store at the moment of touching or approaching the radio frequency card or device 100 to the reader 251. [

The device 100 may consume the content in response to tagging with the store reader 251. [ Consuming content (e.g., coupons, points) may be obtaining a service or item corresponding to the content of the store. The server 300 may allow the consumption of the content based on the radio frequency information of the device obtained by the shop reader 251. [ The server 300 can generate a unique ID of the device 100 based on the radio frequency protocol information received from the reader 251 or the store device 250 and permit consumption of the content using the unique ID . In this case, the unique ID of the device 100 may mean a unique ID of the user's radio frequency card or a unique ID of the radio frequency card or radio frequency card unit included in the device 100. [

The reader 251, the store device 250, or the server 300 may generate a unique ID of the radio frequency card based on at least one of the command sent to the radio frequency card and the response of the command. For example, the reader 251, the store device 250, or the server 300 may generate a unique ID of a radio frequency card by combining a plurality of responses received by the ISO14443 Type A protocol. Such a unique ID can be a good means of identifying a radio frequency card.

Generally, a radio frequency card can have an identity in the manufacturing process. However, such an ID is a value assigned at the protocol level, and has a different ID system depending on a system for issuing and managing a radio frequency card. For example, the ID has a different type of ID system according to a radio frequency card manufacturer, an IC chip manufacturer, a chip OS developer, and a card issuer. Furthermore, when issuing an ID for one of the protocols, it does not inquire the ID issued to the other protocol, so that there may be a plurality of radio frequency cards having the same ID. For this reason, it is very difficult to integrally manage the IDs of all types of radio frequency cards in any one system, and it is not realistic to identify the radio frequency cards through such an ID. In contrast, the reader 251, the store device 250, or the server 300, regardless of the identity assigned independently according to the manufacturer of the radio frequency card, the IC chip manufacturer, the chip OS developer, and the card issuer, A unique ID can be generated.

10 is a flowchart illustrating a content display method according to an embodiment of the present invention. The content display method according to the embodiment shown in FIG. 10 includes the steps of FIG. 2 being processed in a time-wise manner by the device 100. Therefore, the content described above with respect to the device 100 shown in FIG. 2 is also applied to the content display method according to the embodiment shown in FIG.

In step S1001, the device 100 can determine whether the data broadcast through the first communication method is in the receivable state. In step S1002, the device 100 can determine whether or not the data broadcast through the second communication method is in the receivable state according to the determination result of step S1001. In step S1003, when the device 100 is in the receivable state with respect to the data broadcast through the second communication method, the device 100 can receive the shop ID through the second communication method. In step S1004, the device 100 may transmit the shop ID to the server. In step S1005, the device 100 may receive the content from the server in response to the transmission. In step S1006, the device 100 can display the content.

In the above description, steps S1001 to S1006 may be further divided into further steps, or combined in fewer steps, according to embodiments of the present disclosure. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

11 is a flowchart illustrating a content determination method according to an embodiment of the present invention. The content determination method according to the embodiment shown in FIG. 11 includes steps that are processed in a time-series manner by the server 300, the ID management server 310, or the content management server 320 in FIG. Therefore, the content described above with respect to the server 300, the ID management server 310 or the content management server 320 shown in FIG. 1 according to the embodiment shown in FIG. It is also applied to the content determination method. In the following description, it is assumed that each step is performed by the server 300 for convenience of explanation.

In step S1101, the server 300 may receive the shop ID from the device. In step S1102, the server 300 may determine the content corresponding to the shop ID. In step S1103, the server 300 may transmit the content to the device. At this time, the device determines whether or not the data broadcast through the first communication method is in the receivable state, and determines whether or not the data broadcast through the second communication method is receivable according to the determination result And receives the store ID through the second communication method and transmits the store ID to the server when the data broadcast through the second communication method is receivable.

In the above description, steps S1101 to S1103 may be further divided into additional steps or combined into fewer steps, according to an embodiment of the present invention. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

Each of the content display method and content determination method according to the embodiment described with reference to FIG. 10 or FIG. 11 may be implemented in the form of a recording medium including instructions executable by a computer such as a program module executed by a computer have. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium can include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

Hereinafter, an example of a process of acquiring radio frequency protocol information and a process of generating a unique ID based on radio frequency protocol information will be described. However, the present invention is not limited to these examples. The reader 251 may recognize a radio frequency card included in the device 100 or a separate radio frequency card. For example, the reader 251 may use a plurality of protocols, such as a radio frequency card supporting a communication protocol such as Mifare, ISO 14443 Type A, ISO 14443 Type B, and Felica, or supporting Mifare and ISO 14443 Type A together At the same time, it can recognize various radio frequency cards supported.

The reader 251 may transmit a plurality of commands corresponding to each of a plurality of radio frequency protocols to the recognized radio frequency card. For example, the reader 251 may transmit a Request A command (REQA), a Wake-UP A command (WUPA), a Request B command (REQB), a Wake- A plurality of commands including ANTICOLLISION, SELECT, Request for Answer To Select (RATS), and a plurality of APDU (Application Protocol Data Unit) commands can be transmitted to the recognized radio frequency card.

The reader 251 may transmit a first instruction corresponding to the first radio frequency protocol to the radio frequency card and a second instruction corresponding to the second radio frequency protocol to the radio frequency card. For example, the reader 251 may transmit commands such as REQA, WUPA, SELECT, and RATS (Request for Answer To Select) corresponding to the ISO 14443 Type A protocol to the radio frequency card, REQB, WUPB, SELECT, and the like to the radio frequency card, and the Polling command corresponding to the Felica protocol can be transmitted to the radio frequency card.

The reader 251 may transmit the first type of instruction and the second type of instruction to the radio frequency card. Here, the first type of instruction may be a Polling instruction for sensing a radio frequency card, and the second type of instruction may be a SELECT instruction. The reader 251 may send a second type of command to the radio frequency card when receiving a response to the first type of command. For example, the reader 251 transmits the REQA command corresponding to the polling command of the ISO 14443 Type A protocol to the radio frequency card. When receiving the response to the REQA command, the reader 251 transmits an ANTICOLLISION command and a SELECT command And transmitted to a radio frequency card.

The reader 251 may transmit a first polling command corresponding to the first of the plurality of polling commands to the radio frequency card and a second polling command corresponding to the second radio frequency protocol to the radio frequency card . The first polling command may include at least one of a REQA command and a WUPA command, and the second polling command may include at least one of a REQB command and a WUPB command. If the reader 251 receives a response to the first polling command, the reader 251 may transmit the selection command to the radio frequency card. For example, the reader 251 may transmit a REQA command, which is a polling command that supports both Mifare, ISO 14443 Type A, or both protocols, to a radio frequency card, and transmits a REQB command, which is a polling command of the ISO 14443 Type B protocol, And the Polling command of the Felica protocol can be transmitted to the radio frequency card. In addition, when the reader 251 receives a response to the REQA command, it can transmit the ANTICOLLISION command and the SELECT command to the radio frequency card.

The reader 251 receives the REQA command corresponding to the first radio frequency protocol, the WUPA command corresponding to the first radio frequency protocol, the REQB command corresponding to the second radio frequency protocol, the WUPB command corresponding to the second radio frequency protocol, 3 < / RTI > radio frequency protocol. If the reader 251 receives a response to the REQA command corresponding to the first frequency protocol or a response to the WUPA command, the reader 251 may transmit a selection command corresponding to the first radio frequency protocol to the radio frequency card.

The reader 251 may receive a response from at least one of the plurality of instructions from the radio frequency card. For example, the reader 251 receives ATQA (Answer To Request, Type A), ATQB (Answer To Request, Type B), UID (Unique Identifier), SAK Select AcKnowledge, Type A), Answer To Select (ATS), and responses to multiple APDU commands.

The reader 251 may receive a response to the first type of instruction and a response to the second type of instruction. As an example, the reader 251 may receive an ATQA in response to a REQA or WUPA command, or may receive a SAK in response to a SELECT command.

The reader 251 can receive the ID of the radio frequency card assigned in the process of manufacturing the recognized radio frequency card. For example, the reader 251 may receive the UID of the recognized radio frequency card in response to the ANTICOLLISION command of the ISO 14443 Type A protocol. In another example, the reader 251 may receive a Pseudo-Unique PICC Identifier (PUPI) of the recognized radio frequency card in response to the ANTICOLLISION command of the ISO 14443 Type B protocol. In another example, the reader 251 may receive a Manufacture ID of acquired System (IDm) or a Manufacture Parameter of acquired System (PMm) of the Felica protocol.

The reader 251, the store device 250, or the server 300 may generate a unique ID of the radio frequency card based on the response received from the radio frequency card. For example, in the case of the ISO 14443 Type A protocol, the reader 251, the store device 250, or the server 300 transmits a response to the REQ command ATQA, a response to the ANTICOLLISION command UID, SAK can be combined to generate a unique ID of the radio frequency card. The reader 251, the store device 250, or the server 300 may further include a response to the RATS command and an ATS and a plurality of APDU commands to generate a unique ID of the radio frequency card.

When receiving the first response corresponding to the first instruction from the radio frequency card, the reader 251, the store device 250, or the server 300 transmits the ID corresponding to the first radio frequency protocol to the unique ID of the radio frequency card And when receiving the second response corresponding to the second command, generate an ID corresponding to the second radio frequency protocol as a unique ID of the radio frequency card. For example, when receiving the ATQA corresponding to the REQA command, the reader 251, the store device 250, or the server 300 transmits a unique ID corresponding to the ISO 14443 Type A protocol as a unique ID of the radio frequency card And when receiving the ATQB corresponding to the REQB command, the unique ID corresponding to the ISO 14443 Type B protocol can be generated as the unique ID of the radio frequency card. Alternatively, when receiving a response corresponding to an instruction of the Felica protocol, a unique ID corresponding to the Felica protocol can be generated as a unique ID of the radio frequency card.

The reader 251, the store device 250 or the server 300 determines the first part of the unique ID using the response to either the first polling command or the second polling command, A second part of the unique ID is determined based on the first part, and a unique ID is generated through the combination of the determined first part and the determined second part. For example, the reader 251, the store device 250, or the server 300 determines ATQA, which is a response to the REQA command as the polling command of the ISO 14443 Type A protocol, as the first part of the unique ID, UID, and SAK, which is a response to the SELECT command, as the second part of the unique ID, and can generate the unique ID as a combination of ATQA, UID, and SAK. And can generate a unique ID including a response to the ATS and APDU instructions as needed.

In addition, the reader 251, the store device 250, or the server 300 can generate a unique ID of the radio frequency card based on the received response and the received ID. The IDs received from the radio frequency card may have different sizes (bytes) depending on the protocol. For example, the reader 251, the store device 250, or the server 300 may store a unique ID based on a UID having a size of 4 bytes, 7 bytes, or 10 bytes according to a radio frequency card in the Mifare and ISO 14443 Type A protocols For the ISO 14443 Type B protocol, a unique ID can be generated based on a UID having a size of 11 bytes consisting of a Pseudo-Unique PICC Identifier (PUPI), Application Data, and Protocol Info. In the case of the Felica protocol, a unique ID of a radio frequency card can be generated based on a UID having a size of 16 bytes composed of IDm (Manufacture ID of acquired System) and PMm (Manufacture Parameter of acquired System).

The reader 251, the store device 250, or the server 300 may store a predetermined code including at least one of numerals or characters generated by combining at least one of a plurality of responses as a unique ID identifying the radio frequency card Can be generated. For example, the reader 251, the store device 250, or the server 300 may store a predetermined code generated by combining at least one of a plurality of responses including the received ATQA, ATQB, UID, SAK, and ATS with a unique ID Can be generated.

The reader 251, the store device 250, or the server 300 may repeatedly transmit a polling command corresponding to a plurality of protocols for sensing a radio frequency card. In addition, when the reader 251, the store device 250 or the server 300 receives the ATQA responding to the REQA or WUPA command from the radio frequency card (S502), the radio frequency card transmits the Mifare or ISO 14443 Type A protocol Recognizes that it is using, sends an ANTICOLLISION command to the recognized radio frequency card, receives the UID, sends a SELECT command, and receives the SAK in response to the transmitted command. The reader 251, the store device 250, or the server 300 may combine the received ATQA, UID, and SAK to generate a unique ID of the radio frequency card.

When the reader 251, the store device 250 or the server 300 receives the ATQB responding to the REQB or WUPB command from the radio frequency card, it recognizes that the radio frequency card is using the ISO 14443 Type B protocol, It is possible to transmit an ANTICOLLISION command to a radio frequency card, receive the UID, and combine the received ATQB and UID to generate a unique ID of the radio frequency card.

 When the reader 251, the store device 250 or the server 300 receives a response to the Polling command from the radio frequency card, the reader recognizes that the radio frequency card is using the Felica protocol, Lt; / RTI > The reader 251, the store device 250, or the server 300 may generate a unique ID of the radio frequency card by combining the response to the Polling command and the received UID.

Table 3 shows an example of a plurality of parts of the unique ID of the generated radio frequency card.

Configure unique ID Mifare Pro ISO 14443 Type A protocol Mifare + ISO 14443 Type A Protocol ISO 14443 Type B Protocol Felica Protocol Part 1 ID code when responding to REQA, WUPA command REQA, and WUPA command, the identification code A REQA, and WUPA command, the identification code A REQB, and WUPB command, the identification code B Identification code C when responding to Polling command C Part 2 UID (4 bytes, 7 bytes, 10 bytes) UID (4 bytes, 7 bytes, 10 bytes) UID (4 bytes, 7 bytes, 10 bytes) UID (PUIP + Application Data + Protocol Info) UID (IDm + PMm) Part 3 SAK (1 byte) = 08h SAK (1 byte) = 20h SAK (1 byte) = 28h N / A (null) N / A (null) Part Four N / A (null) ATS value ATS value N / A (null) N / A (null) Part 5 N / A (null) Response data to APDU instruction Response data to APDU instruction Response data to APDU instruction N / A (null)

Referring to Table 3, the unique ID of the generated radio frequency card may be composed of a combination of predetermined responses corresponding to each of a plurality of protocols. For example, the unique ID of the radio frequency card supporting the ISO 14443 Type A protocol may be composed of the first to fifth parts. The first part is a predetermined identification code (for example, 001 or 0011) when receiving the REQA or the ATQA as a response to the WUPA command, the second part is the UID that is the response to the ANTICOLLISION command, A SAK having a value of 20h which is a response to a SELECT command, a fourth part is a value of an ATS which is a response to a RATS command, and a fifth part is a response data to a GETDATA command which is a kind of APDU command. However, the present invention is not limited to the contents of Table 1 of this application. That is, according to various embodiments of the present disclosure, the contents of Table 1 can be determined differently. For example, according to one embodiment of the present application, when a radio frequency card is created by a predetermined card manufacturer, the SAK of the third part in the Mifare protocol may be determined to be 88h. For example, according to one embodiment of the present invention, in the Mifare protocol, the UID of the second part may be any of 4, 8, or 12 bytes depending on the Tag value when the tag includes the Tag value.

It will be understood by those of ordinary skill in the art that the foregoing description of the embodiments is for illustrative purposes and that those skilled in the art can easily modify the invention without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed in a similar fashion may also be implemented.

The scope of the present invention is defined by the appended claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included within the scope of the present invention.

100: device
110:
120:
130: Store ID transfer unit
140:
150:
160: Database
210: a first radio transmission device
220: second wireless transmission device
230: Third wireless transmitting device
250: Store device
251: Reader
300: server
310: ID management server
320: Content management server

Claims (22)

A method for displaying content corresponding to a shop ID in a device,
Determining whether the data broadcast through the first communication scheme is in a receivable state;
Determining whether the data broadcast through the second communication scheme is receivable according to the determination result;
Receiving a store ID through the second communication method when the data is broadcastable through the second communication method;
Transmitting the store ID to a server;
Receiving content from a server in response to the transmission; And
And displaying the content.
The method according to claim 1,
Wherein the first communication scheme has a higher priority than the second communication scheme,
Wherein the priority is determined based on characteristic information of each of the first communication method and the second communication method.
3. The method of claim 2,
Wherein the characteristic information includes at least one of power information and accuracy information.
3. The method of claim 2,
Wherein the characteristic information is periodically acquired at predetermined time intervals,
Wherein the priority is changed in real time based on the characteristic information.
The method according to claim 1,
Further comprising receiving a first store ID through the first communication method when the data is broadcastable through the first communication method,
The receiving of the store ID through the second communication method may include receiving the second store ID through the second communication method,
Wherein the step of transmitting the shop ID to the server is to transmit the first shop ID and the second shop ID to the server.
6. The method of claim 5,
The step of transmitting the shop ID to the server may include transmitting the first shop ID, the reception information of the first shop ID, the reception information of the second shop ID and the second shop ID to the server,
Wherein the content is determined based on at least one of a first shop ID, a reception information of the first shop ID, a second shop ID, and a second shop ID.
6. The method of claim 5,
Wherein the first store ID and the second store ID are different types of store IDs of the same store.
6. The method of claim 5,
Wherein the reception information of the first shop ID is at least one of reception power information, reception noise information, reception time information, and reception reliability information corresponding to reception of the first shop ID.
6. The method of claim 5,
Wherein the step of determining whether the data broadcast through the second communication method is in the receivable state comprises the steps of: if it is determined that data reception through the second communication method is required based on reception information of the first store ID , And judges whether or not the data broadcast through the second communication scheme is receivable.
The method according to claim 1,
And acquiring the shop ID through the third communication method when the data broadcast through the second communication method is not in a receivable state.
11. The method of claim 10,
Wherein the first communication method is a Bluetooth communication method, the second communication method is a Wi-Fi communication method, and the third communication method is a wireless communication method.
6. The method of claim 5,
The first store ID is a store ID of the first store,
Wherein the second shop ID is a shop ID of a second shop different from the first shop.
6. The method of claim 5,
Wherein the content is received from the server only if the first store ID and the second store ID are identities of the same store.
The method according to claim 1,
Further comprising receiving a plurality of shop IDs of different stores through the first communication method when the data is broadcastable through the first communication method,
The step of receiving an ID of a store through the second communication method may include receiving a second store ID through the second communication method,
Wherein the step of transmitting the store ID to the server comprises transmitting the plurality of shop IDs and the second shop ID to the server,
Wherein the content is content of a shop ID corresponding to the second shop ID of the plurality of shop IDs.
The method according to claim 1,
Wherein the receivable state is a state in which the first communication unit of the device corresponding to the first communication method is on.
The method according to claim 1,
The step of transmitting the store ID to the server may include transmitting the shop ID to the ID management server,
Wherein receiving content from the server is to receive content from a content management server in response to the transfer.
The method according to claim 1,
Further comprising consuming the content in response to tagging with the device and the store reader.
20. The method of claim 19,
Wherein the server authorizes consumption of the content based on radio frequency protocol information of the device obtained by the store reader.
The method according to claim 1,
The step of transmitting the shop ID to the server may include transmitting the shop ID and the device ID to the server,
Wherein the content corresponds to at least one of the store ID and the device ID.
A method for displaying content corresponding to a shop ID in a device,
Determining whether the data broadcast through the first communication scheme is in a receivable state;
Determining whether the data broadcast through the second communication scheme is receivable according to the determination result;
Receiving a store ID through the second communication method when the data is broadcastable through the second communication method; And
And displaying the content corresponding to the store ID.
In a device,
A determination unit for determining whether or not the data broadcast through each of the first communication method and the second communication method is receivable;
A second communication unit receiving the shop ID through the second communication method according to the determination result;
A shop ID transferring unit for transferring the store ID to a server;
A content receiving unit for receiving content from a server in response to the transmission; And
And a display unit for displaying the content.
A method for determining, in a server, content corresponding to a store ID,
Receiving a store ID from a device;
Determining content corresponding to the store ID; And
And transmitting the content to the device,
Wherein the device determines whether or not the data broadcast through the first communication method is in a receivable state,
Determines whether or not the data broadcast through the second communication scheme is receivable according to the determination result,
Receiving the store ID through the second communication method when the data is broadcastable through the second communication method,
And sending the store ID to the server.
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