KR20160104942A - Donation system using a social network - Google Patents

Abstract

The present invention provides a donation system using a social network, which is capable of easily making a donation by using the social network. According to the present invention, a donation system using individual shared information in a social network comprises: a client terminal which performs a donation request with respect to the individual shared information, receives donation shared information in response to the request, and then, uploads the received donation shared information by using the social network or a wired or wireless network, wherein the donation shared information is acquired by combining the individual shared information and advertiser information; a management server which generates the donation shared information by adding the advertiser information to one aspect of the individual shared information online according to an advertisement request of an advertiser terminal and the donation request of the client terminal; and a donation server which registers and manages the donation shared information generated in the management server, calculates an advertisement profit of a corresponding advertiser by recognizing the number of times of exposure of the donation shared information on the social network, and then, notifies a preset recipient group of donation details. Therefore, according to the present invention, donation convenience and efficiency of donation spread can be improved in terms of individual, and an advertisement using the social network can be stably performed in terms of the advertisement company.

Description

DONATION SYSTEM USING A SOCIAL NETWORK

The present invention relates to a donation system, and more particularly, to a system for donating a large amount of personal photograph information and an advertisement company's promotional log information to be uploaded to a social network according to an individual's request, The present invention relates to a donation system using a social network that generates advertisement revenue corresponding to the number of exposures to logo information and donates it.

Generally, donations are received for a variety of purposes, such as education, missions, and relief, off-line. However, most of them receive a certain amount of money and issue receipts for them to give a donor a considerable financial burden. The lack of reflection of my own will tends to give me no confidence in my contribution. In addition, these donations require donors to give considerable care and effort to donors despite their goodwill.

Therefore, it is becoming a major factor that it is difficult to operate various organizations operated with donations as a fund because of the lack of smooth donation. In addition, many people still have some sort of shameless spiritual behavior, such as seeing a point or using amulets, to pray for what they want.

In recent years, such a conventional donation method in the off-line has been improved to utilize a site (homepage) implemented on a server constituting an online link composed of a donor, a manager, and an affiliate on the Internet, This is due to the emotional satisfaction that allows the user, who is enemy or mental performance, to concentrate on the origin of his / her desires and to increase the achievement rate of the desires by making donations for good deeds And the operator can use donations made by donors made by members as goodwill for the purpose of good faith, while operating as an exposure on the site of advertising provided by affiliates.

As a result of this structure, donors can increase their mental attainment goals, have more faith in the use of the donated amount, and affiliated companies are able to increase the image of the corporate image Which can generate profits in a multi-faceted manner.

In the attached patent literature, by providing the logo of the donation company and the donation through the SNS as a list of friends as part of the SNS service on the user terminal designating the donation, the exposure of the logo to the donation company leads to a natural advertising effect, The logo allows you to identify interests or trends.

In other words, the advertisement providing method through the SNS-based donation is such that the donor company as the advertiser provides a certain amount in exchange for exposing the logo of the advertiser, the donor receives a certain amount as the user designates the donation, The donor can allocate a certain amount of money in the donation process and provide the reciprocal win-win.

However, the conventional donation method suggests an advertisement service utilizing an individual's follow-up by using the SNS. As a result, advertising efficiency can not be maximized due to advertising depending on a group of individuals, There is a problem that a negative view of a personal activity is induced.

Korean Patent Laid-open Publication No. 10-2013-0096542, published on August 30, 2013, entitled "

SUMMARY OF THE INVENTION The present invention has been made in order to solve such a problem, and it is an object of the present invention to provide a service providing system and a method for providing a donation service by associating an individual's activity with a donation activity on a social network, Advertisers are providing social network-based donation systems that enable stable advertising using social networks.

Another object of the present invention is to combine a large amount of personal photo information with a promotional log information of an advertisement company and upload it to a social network according to an individual's request so that the number of exposures to the publicity log information, And to provide a donation system using a social network that maximizes advertising revenue and thereby improves donation efficiency.

In order to achieve the above object, a donation system using a social network according to an aspect of the present invention is a donation system utilizing an individual's shared information to be installed in a social network, A client terminal for uploading the donation sharing information by combining the shared information of the individual and the advertiser information in response to the donation request, and uploading the donation share information using a social network or a wire / wireless network; A management server for generating donation share information by adding the advertiser information to an aspect of the individual shared information that is loaded online on demand; And managing the donation share information generated by the management server, recognizing the number of exposures on the social network for the donation share information, calculating the advertisement revenue fee for the advertiser, and notifying the donation details to the beneficiary organization And a donor server.

According to another embodiment of the present invention, there is provided a donation system that utilizes shared information of an individual to be installed in a social network, the donation system comprising: a client terminal for making a request for donation of shared information of an individual uploaded on a social network; A management server for generating donation sharing information by adding the advertiser information to one side of the individual shared information based on resource location information of the individual shared information according to an advertisement request of the advertiser terminal and a donation request of the client terminal; And managing the donation share information and the resource location information generated in the management server, recognizing the number of exposures on the social network based on the resource location information on the donation share information, and calculating the advertisement profit rate for the corresponding advertiser And a donation server for notifying donation details to a predetermined beneficiary institution.

The management server according to an exemplary embodiment of the present invention may include a sharing information accepting module for accepting shared information of the individual including donation pseudo information requested from the client terminal; A location identification module for identifying an online resource location of the shared information of the individual; An advertisement insertion module for generating the donation share information by combining the individual shared information and the previously registered advertiser information; A communication module for performing communication with the client terminal and the base server; And providing the sharing information and the resource location information of the individual from the sharing information receiving module and the location identifying module to the base server and providing the base sharing information generated from the advertisement insertion module to the client terminal or the social network And an operating module for operating the system.

The donation system using the social network proposed in the present invention is a system in which individuals are linked to donation activities on a social network to increase the convenience of donation and the efficiency of donation dissemination, It is possible to use stable advertising. In addition, according to the present invention, a large amount of personal photo information is combined with a promotional log information of an advertisement company, and uploaded to a social network according to an individual's request, so that advertisement revenue The efficiency of donation can be increased.

FIG. 1 is a block diagram for explaining a base system according to the present invention.
Fig. 2 is a block diagram showing another embodiment of Fig. 1. Fig.
FIG. 3 is a configuration diagram for explaining main functions of the management server shown in FIG. 1 and FIG. 2. FIG.
4 is a photograph illustrating sharing information of an individual shown in an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

First, in the present invention, by combining photo information of an individual uploaded on a social network and advertisement information provided by an advertisement company, the advertisement frequency is increased to maximize the advertisement revenue, and then the advertisement is donated. The photograph information of the individual presented in the present invention includes a photograph taken and stored by a photograph of a person, a landscape, or the like using a smart device, or a photograph held by an individual.

In addition, the social network is collectively referred to as a network for transmitting via E-MAIL, MMS (Multimedia Message Service), or uploading to another user through uploading to a social network service (SNS), or sharing with a friend.

For example, when a user loads pictures of colleagues in an office on a professional social network such as LinkedIn®, a group of friends on a social network such as Facebook®, or a circle that is dedicated to friends on a social network such as Google Plus® To increase the efficiency of advertising. These advertising efficiencies are intended to maximize profits by reorganizing the profit structure of advertisers, and to donate some of the revenue generated from them.

Thus, the donations presented in the present invention will be proportional to the exposure frequency of the individual's photographic information as part of the advertising revenue due to the advertisement exposure. In addition, individual photo information is information that is loaded onto a social network in daily life, and individual efforts are not required.

FIG. 1 is a block diagram for explaining a base system according to the present invention.

As shown in the figure, a donation request is made to an individual's shared information, and after receiving donation sharing information in which the shared information of the individual and the advertiser information are combined in response to a donation request, a social network or a wired / The advertisement information of the advertiser terminal 107 and the contribution information of the individual to be uploaded online on the basis of the donation request of the client terminal 101 A management server 103 for managing donation sharing information generated by the management server 103 and managing donation sharing information generated by the management server 103 and recognizing the number of exposures on the social network for the donation share information, And a donation server 105 that notifies donation details to a predetermined beneficiary organization after performing profit calculation.

The shared information of the individual presented in the present invention includes photograph information, moving picture information, or textual information about an individual's personal life or an activity of an individual. That is, it includes a form of information that can be loaded onto a social network, and is a medium through which a donation can be set through sharing. For example, digital information that can be uploaded to a social network as a work result of a photographer, a poet, a musician, or the like is possible, which can be photo or moving picture information of a private family member, .

Meanwhile, in the present invention, donation sharing information is generated in response to a donation request from the client terminal 101 and is provided to the corresponding client terminal 101. That is, by limiting the generation of donation sharing information by the client terminal 101, it is possible to prevent the donation sharing information from being generated by the client terminal 101 in accordance with the limited demand for the advertisement content, the advertisement period, the advertisement range, To limit the ad.

The management server 103 receives the shared information of the individual provided from the client terminal 101 and automatically combines the arbitrary advertiser information with the shared information of the corresponding individual. However, in the present invention, the client terminal 101 may provide an algorithm so that the advertiser information and the individual's shared information can be combined with the set pattern.

That is, the contribution sharing information is an advertisement added to one side of the individual shared information, so that the shared information of the individual is not damaged by the advertisement. For example, when the shared information of the individual is photographic information, an algorithm may be provided that combines advertiser information at the bottom of the photograph, but allows advertiser information to be combined only within 10% to 20% of the photographic information.

Meanwhile, since the advertiser information is added to the shared information of the individual, the advertiser information may be overwritten, watermarked, masked, fade-in, fade-out, can be set to fade-out. In the present invention, in display of the advertiser information, the donation culture may be spread by expressing donation.

Hereinafter, the operation of the present invention will be described based on the accompanying drawings.

First, at least one advertiser terminal 107 requests the management server 103 for an advertisement service. The management server 103 requests the donation server 105 to register and manage advertisement execution. In addition, the management server 103 receives a donation request from the client terminal 101 via a wired / wireless network.

The client terminal 101 first provides the individual share information to the management server 103 according to donation will. The shared information of the individual means information that can be shared online with a snapshot, a moving picture, a work photograph, a poem, or a music of an individual. The client terminal 101 wants to donate the shared information of the individual and the client terminal 101 performs the donation request to the management server 103 without any additional procedure.

The management server 103 receives the shared information of the individual provided from the client terminal 101 and then combines any one of the advertiser information registered in the donor server 105 with the shared information of the individual to generate donation share information .

The donation sharing information is a combination of individual share information and advertiser information. When the share information of the individual is a photograph, advertiser information is added to one side of the photograph, or when the share information of the individual is a movie, Lt; / RTI > advertiser information. The advertiser information may also be graphic information or acoustic information, or a combination thereof. Accordingly, the combination scheme of the advertiser information may be different according to the individual's shared information.

When the donation sharing information is generated by the management server 103, the management server 103 gives an identification code for the donation share information and notifies the donation server 105 of the donation share information. Then, the management server 103 provides the donation share information to the client terminal 101, and the client terminal 101 uploads the donation share information to the social network. The client terminal 101 uploads the donation share information on the social network, and notifies the management server 103 of the donation share information. For example, after the donation share information is uploaded, right-click of the mouse notifies the donation start.

In this process, the URL information or the resource location information of the donation share information is provided to the management server 103, and the management server 103 provides the on-line location of donation share information to the donation server 105 . At this time, the base server 105 holds an identification code for donation share information, and counts the number of exposures to the donation share information based on the identification code, URL information, or resource location information. The number of exposures may be detected by a social network server (not shown) on which the donor sharing information is installed.

As described above, in the present invention, the sharing information of the individual provided from the client terminal 101 is combined with the advertiser information, and then uploaded to the social network to allow advertisement to be performed. However, according to another embodiment of the present invention, advertiser information may be added to the shared information of an individual that has already been uploaded on the social network, thereby inducing the advertisement to be performed from the time of request of the donation of the client.

FIG. 2 is a system according to another embodiment of the present invention, in which the donor sharing information is designed to be donated in a state where it is already mounted on a social network. This is similar to the system configuration of FIG. 1, and identifiers for advertiser terminals are used identically.

As shown in the figure, a client terminal 201 that performs a donation request for shared information of an individual uploaded on a social network, and an advertisement request of an advertiser terminal 107 and a donation request of the client terminal 101 A management server 203 for generating donation sharing information by adding the advertiser information to one side of the individual's shared information based on resource position (URL) information of the individual's shared information according to the advertisement information, ), Recognizes the number of times of exposure on the social network based on the resource location information of the donation shared information, calculates the advertisement profit rate for the corresponding advertiser, And a donation server 205 for notifying donation details as a group.

Likewise, in the present embodiment, the shared information of the individual presented in the present invention includes photograph information, moving picture information, or textual information about an individual's personal life or an activity of an individual.

In the present invention, when the client terminal 201 has already loaded the individual's shared information on the social network, the client terminal 201 donates the shared information of the individual after accessing the social network on which the shared information of the individual is loaded. Accordingly, the client terminal 201 clicks the shared information of the individual to perform the donation request to the management server 203. For example, the client terminal 201 can make a donation request to the management server 203 by clicking the share information of the individual and then right-clicking the mouse. To this end, the management server 203 may provide a mouse operation algorithm for making a donation request or provide a procedure guide for donation application on a social network.

Upon receipt of the donation application for the shared information of the individual, the management server 203 receives the sharing information and resource location information (URL) of the corresponding individual, and updates the arbitrary advertiser information with the shared information of the individual. This is to provide advertiser information to a server operating a social network, thereby inserting advertiser information into one side of the individual's shared information.

Also, as described above, the base server 205 counts the number of exposures to the shared information of the individual based on the registered resource location information, receives the contracted advertisement fee information from the advertiser terminal 107 based on the count, We will notify you by group.

3 is a block diagram for explaining main functions of the management server.

As shown in the figure, a shared information accepting module 303 for accepting the shared information of the individual, including donation pseudo information requested from the client terminals 101 and 201, An advertisement insertion module 307 for generating the donation sharing information by combining the shared information of the individual and the already registered advertiser information; A communication module 311 for communicating with the base servers 105 and 205 and the shared information and resource location information of the individual from the shared information reception module 303 and the location identification module 305, And an operation module 301 for providing donation sharing information generated by the advertisement insertion module 307 to the client terminals 101 and 201 or the social network.

The communication module 311 performs data communication with a wired / wireless network including a social network so that an individual provided from the client terminal 101 or 201 receives shared information and resource location information.

The operation module 301 provides the shared information of the individual to the shared information reception module 303 based on the set protocol and provides the resource location information to the location identification module 305. The shared information receiving module 303 recognizes an information structure such as a picture, a moving picture, a text, and the like of the shared information of the individual, and provides the recognized information structure to the operating module 301.

Also, the location identification module 305 analyzes the resource location information provided from the operation module 301 to determine whether the location information is valid or not, and notifies the operation module 301 of the validity. The operation module 301 selects the advertiser information according to the structure of the information judged by the shared information accepting module 303. That is, when the shared information of the individual is photograph information, graphical advertiser information is selected and provided, and when the shared information of the individual is text information such as poetry, the advertiser information to which the sound is added may be selected.

After that, the operation module 301 recognizes the location of the individual's shared information by the location identification module 305, and then combines the shared information of the corresponding individual with the advertiser information through the advertisement insertion module 307 Indicate.

When the shared information of the individual is combined with the advertiser information, the advertisement insertion module 307 provides the shared information of the individual in a proper ratio so that the shared information of the individual is not damaged by the advertiser information. This ratio may be set to 10% to less than 20% of the shared information of the individual, and is managed according to the initial value set by the operation module 301. The operation module 301 provides the donation server 105 or 205 with the donation share information generated from the advertisement insertion module 307, and registers and manages the fund share information.

4 is a diagram illustrating donation sharing information on an individual's shared information according to the present invention.

As shown in the figure, the advertisement information (advertisement ABCD) is inserted into one side of the shared information of the individual when the personally created shared information of the individual is loaded on the social network. Such an advertisement may be generated at the lower part of the individual shared information, or may be generated as one aspect of the upper part, and the netizen recognizes that the shared information of the individual together with the advertiser information is donated.

Therefore, as in the present invention, the client terminal can utilize personal information such as photographs, images, and texts mounted on a social network as means of donating, and advertisers can efficiently advertise using a vast social network. In addition, based on the system of the present invention, it is easy to diffuse donations, and the effect of donation due to advertising efficiency becomes effective.

101, 201: client terminal 103, 203: management server
105, 205: donation server 107: advertiser terminal
301: Operation module 303: Shared information reception module
305: Location identification module 307: Ad insertion module

Claims (7)

In a donation system utilizing personal information shared by a social network,
A donation request for the individual shared information, a donation sharing information in which the shared information of the individual and the advertiser information are combined in response to the donation request, Terminal 101;
A management server 103 (hereinafter, referred to as " donor share information ") that adds the advertiser information to an aspect of the individual shared information that is loaded online on the basis of an advertisement request of the advertiser terminal 107 and a donation request of the client terminal 101 ); And
The subscription sharing information generated by the management server 103 is managed, the number of exposures on the social network for the donation sharing information is recognized, the advertisement revenue fee for the advertiser is calculated, And a donor server (105) for notifying the donor server (105). In a donation system utilizing personal information shared by a social network,
A client terminal 201 for performing a donation request for shared information of an individual uploaded on a social network;
In accordance with the advertisement request of the advertiser terminal 107 and the donation request of the client terminal 101, adds the advertiser information to one side of the individual's shared information based on the resource location information of the individual's shared information, A management server (203) which generates a management server (203); And
It registers and manages the donation share information and the resource location information generated by the management server 203 and recognizes the number of exposures on the social network based on the resource location information of the donation share information and calculates the advertisement profit rate for the advertiser And a donation server (205) for notifying donation details to a predetermined beneficiary organization. 3. The method of claim 2,
Wherein the resource location information is URL information. 3. The method according to claim 1 or 2,
The management server (103, 203) includes a sharing information reception module (303) for receiving the sharing information of the individual, including donation pseudo information requested from the client terminals (101, 201);
A location identification module (305) for identifying an online resource location of the individual's shared information;
An advertisement insertion module (307) for generating the donation share information by combining the individual shared information and the previously registered advertiser information;
A communication module 311 for performing communication with the client terminals 101 and 201 and the base servers 105 and 205; And
Extracts the shared information and the resource location information of the individual from the shared information reception module 303 and the location identification module 305 and provides the same to the base server 105 and 205, And an operation module (301) for providing donation sharing information on the client terminal (101, 201) or on a social network. 5. The method of claim 4,
Wherein the shared information of the individual is any one of photograph information, moving picture information, textual information, or a combination thereof of an individual's personal life or an activity of an individual. 5. The method of claim 4,
The advertiser information is added as a part of the shared information of the individual, and the advertiser information may be overwritten, watermarked, masked, fade-in, fade-out and fade-out of the donation system using the social network. 3. The method according to claim 1 or 2,
The social network is a social network characterized by being one of E-MAIL, Multimedia Message Service (MMS), Social Network Service (SNS), Professional Social Network of LinkedIn®, Facebook® social network, Network based donation system.

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