KR20160069946A - Local broadcasting advertisement control system and method of the same - Google Patents

Local broadcasting advertisement control system and method of the same Download PDF

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Publication number
KR20160069946A
KR20160069946A KR1020140176216A KR20140176216A KR20160069946A KR 20160069946 A KR20160069946 A KR 20160069946A KR 1020140176216 A KR1020140176216 A KR 1020140176216A KR 20140176216 A KR20140176216 A KR 20140176216A KR 20160069946 A KR20160069946 A KR 20160069946A
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advertisement
local
server
top box
information
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KR1020140176216A
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Korean (ko)
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남기원
박길주
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남기원
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2541—Rights Management
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Human Computer Interaction (AREA)
  • Computer Security & Cryptography (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a local broadcasting advertisement control system and a method for the same. A local broadcasting advertisement is pre-stored in non-sales advertisement time, and a local broadcasting advertisement is accurately transmitted to each local region from a remote server so as to output a local broadcasting advertisement for each area in a corresponding time zone. When the local broadcasting advertisement control system of the present invention is used, local information may be very precisely and rapidly transmitted to a set top box and outputted. Also, a system is very stable, and a traffic reducing effect is high, so delay time may be minimized when a local advertisement is transmitted.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a local broadcast advertisement control system,

The present invention relates to a local broadcast advertisement control system and a method thereof, and more particularly, to a local broadcast advertisement control system and a local broadcast advertisement control method, in which a local broadcast advertisement is stored in advance in an unsold advertisement time, To a local broadcast advertisement control system and a method thereof.

As is well known, the advertisement system largely consists of an Internet-based portal advertisement, a floor advertisement such as a newspaper or a magazine, and a broadcasting advertisement through a radio and a TV.

In the case of portal advertisement through the Internet, since the advertisement system is a tree structure in which information is acquired by clicking on various advertisements displayed inside the portal site, the subscribers can be very active in the advertisement The advertisement information can be acquired only by searching for each category.

In the case of newspapers or magazines, as in the case of Internet advertising systems, the system should pay attention to advertisements during the process of reading documents. However, in the case of written advertisements such as newspapers and magazines, the number of subscribers in newspapers and magazines In the future, too, there will be a very limited advertising market except for the enthusiast.

The advertisement system through TV is composed of a system in which an advertisement is viewed as long as the channel is not turned to another channel by manually outputting a specific advertisement while viewing the broadcast. The number of TV viewers is very large, and it is a passive advertisement method that is provided by this injection formula. In the case of the conventional analog TV, the system is a nationwide system for viewing the same time zone.

In recent years, as the network speed has rapidly increased and QoS technology on the Internet has developed, IPTV, which enables existing satellite broadcasting, cable, and terrestrial digital broadcasting services on the Internet, has appeared, and each company has used its own technology IPTV products are being developed and released, and a variety of standardization activities and studies related to IPTV are being actively conducted.

As a typical IPTV related standardization group, the TM-IPI ad-hoc group under the DVB can be mentioned. Currently, phase 1 standard related to MPEG2 TS (Transport Stream) based IP digital broadcasting service has been announced. Is preparing a standard work related to IP based digital broadcasting service that sends AV data encoded in MPEG2 or MPEG4 with IP based not on TS.

In the case of the TV system, large advertisements such as large corporations are mainstream because they are broadcast advertisements that are output at the advertisement time zone between a program and a program nationwide. As a result, TV commercials are costly In addition, there is no direct correlation between sales and advertising.

On the other hand, in the case of the broadcast advertisement interposed between the broadcast programs, the broadcast company receives the advertisement cost from a plurality of companies and displays the advertisement data. Typical advertisement broadcasting takes about 1/10 of the program time The program is organized into 6 minutes for the 60 minute program, and 12 minutes for the 15 second advertisement if the advertisement is organized for 3 minutes each before and after the start of the program.

However, in the case of a program having a low audience rating, since the order of the advertisement is not smooth, it is not possible to fill all 12 advertisements in general, and the time of the unsold advertisement time is replaced with the public service advertisement, There was a problem that the profitability of the broadcasters was deteriorated because the advertisement cost was remarkably low or there was almost no advertisement cost.

On the other hand, in the case of the TV system of the general analog airwaves described above, large advertisements such as large corporations are mainstream because the advertisements outputted during the advertisement time zone between any one program and the program are outputted nationwide, There is a problem in that it is not only costly, but also does not directly feel the necessity of advertising because it has no direct correlation with sales.

In addition, in the case of the general advertisement, the viewers' liking is low, so a plan should be prepared to increase the liking and attention of viewers.

Although many companies want to advertise locally through TV screens, there has been a problem in that local advertisements can not be supported because a technology for precisely supporting local advertisements is not developed at present.

For example, in the case of cable broadcasting, dedicated cable is installed for each generation and cable connection work is performed through a local repeater for each region. However, due to the difference in working environment between the administrative district and the actual site, In case of IPTV, there is a problem that there is a large error in determining the local area through only the IP address.

SUMMARY OF THE INVENTION The present invention has been made in view of the circumstances of the prior art described above, and it is an object of the present invention to provide a method and apparatus for storing local broadcast advertisements in advance, The present invention is directed to a local broadcast advertisement control system and a method thereof, in which a broadcast advertisement accurately transmits.

According to a preferred embodiment of the present invention, a broadcasting server 4 transmits local advertisement intro information including unsold advertisement time information to a broadcasting communication server 6; b) transmitting the local advertisement request signal to the advertisement providing server 8 at the start time of the unsold advertisement time of the broadcasting communication server 6; c) transmitting the local advertisement data to the broadcasting communication server 6 by the advertisement providing server 8; d) transmitting the local advertisement to the set-top boxes 2 via the router 7 and the local router 10; and e) terminating the local advertisement transmission if the broadcasting communication server 6 determines that the end time of the unsold advertisement time has arrived.

Preferably, in steps b) to e), the advertisement providing server 8, instead of the broadcasting communication server 6, provides the local advertisement to the set-top box 2 according to the start time and the end time of the unsold advertisement time A local broadcast advertisement control method is provided.

Preferably, in the step d), when the local advertisement to replace the unsold advertisement is not sold, the broadcasting communication server 6 transmits the original broadcasting data transmitted from the broadcasting server 4 to the set- Is transmitted as it is.

Preferably, the steps b) to c) include the steps of the broadcasting communication server 6 transmitting information on unsold advertisement time to the set-top box 2; A step in which the set-top box 2 transmits the local area information and the local advertisement request signal to the advertisement providing server 8; And the local advertisement data can be replaced with the process of transmitting the local advertisement data to the set-top box 2 by the advertisement providing server 8.

Preferably, a VOD having an automatic playback function for each advertisement channel is constructed in the advertisement providing server 8 before the a) process; The method further comprises the step of connecting the advertisement server 8 to the broadcasting communication server 6 by classifying a plurality of advertisement channels for each region.

Preferably, the steps b) to c) include the steps of the broadcasting communication server 6 transmitting information on unsold advertisement time to the set-top box 2; Transmitting the local area information and the local advertisement channel request signal to the advertisement providing server (8) by the set-top box (2); Transmitting the corresponding local advertisement channel information to the set-top box 2 by the advertisement providing server 8; And switching the set-top box (2) to a corresponding local advertisement channel.

Preferably, the method further includes a step of automatically returning to the original channel when the set-top box 2 receives the local advertisement end signal from the broadcast communication server 6. [

Preferably, the steps b) to c) include the steps of the set-top box 2 requesting a local advertisement of a local area to which the set-top box 2 belongs from the advertisement providing server 8; Receiving the local advertisement from the advertisement providing server (8) and storing the local advertisement; When the set-top box 2 receives the unsold advertisement time start signal from the broadcasting communication server 6, extracting and outputting the local advertisement stored in advance; When the set-top box 2 receives the local advertisement end signal from the broadcast communication server 6, terminating the local advertisement output.

Preferably, the set-top box 2 is capable of storing local advertisement channel information of a corresponding area instead of storing the local advertisement.

Preferably, the set-top box 2 is capable of receiving and outputting a corresponding local advertisement from the advertisement providing server 8 in a streaming manner without receiving and storing the local advertisement in advance .

Meanwhile, the present invention includes a broadcasting server 4 for transmitting broadcast data to each set-top box (STB) 2 through a broadcast relay network, and transmitting intro information of broadcast programs and unsold advertisements to the broadcast communication server 6 ; Upon receiving the intro information of the broadcast data and the unsold advertisement from the broadcaster server 4, the advertisement server 8 requests the advertisement providing server 8 to transmit the local advertisement data at the time of the unsold advertisement time, STB: 2); < / RTI > Advertisements to be participated in the local advertisement are collected and local advertisement data is previously stored so that local advertisement for each region can be output at a time when local advertisement is allowed by receiving the intradream information from the broadcast communication server 6, An advertisement providing server 8 for providing local advertisement data at the request of the broadcast communication server 6; And a set-top box (STB) 2 for outputting broadcast data and local advertisement data provided from the broadcast communication server 6.

Preferably, the broadcast communication server 6 is an IPTV system server 6A of an IPTV communication company or a CATV system server 6B of a CATV communication company.

Preferably, the intro information of the unsold advertisement includes a start time and an end time information in which local advertisement is allowed.

Preferably, the broadcasting communication server 6 distinguishes the local area of each set-top box 4 through an IP address or a ZIP code.

Preferably, the broadcast communication server 6 transmits the local advertisement data to the set-top box 4 through the router 7 and the local router 10 pre-classified for each local area. An advertisement control system is provided.

Preferably, the advertisement providing server 8 replaces the broadcast communication server 6 to perform start and end determination of the local advertisement time and local advertisement editing for inserting the local advertisement into the broadcast data, And the local advertisement is transmitted to the local advertisement server.

Preferably, the advertisement providing server 8 includes a communication module 12 for communicating with the broadcasting server 4 or the broadcasting communication server 6; An STB information management unit 14 for managing local area information for each STB 2; A local advertisement storage unit 20 for classifying and storing the local advertisement data for each local area; A local advertisement transmission unit 24 for transmitting the local advertisement data to the set-top box 2 through the broadcast communication server 6; And a control unit (26) for transmitting a plurality of local advertisements to the set-top box (STB: 2) for each region.

Preferably, the advertisement providing server 8 includes an advertisement time information receiving unit 16 receiving advertisement time information from the broadcasting server 4 or the broadcasting communication server 6; A local advertisement edit management unit (18) for managing edit for inserting local advertisement data into broadcast data; And a curtain signal reception processing unit (22) for receiving the local advertisement enabling time information through a coupon signal.

Preferably, the local advertisement intro information includes information on start and end of unsold advertisement time, and when the settop box 2 determines the information, the settop box 2 ) Is configured to request a local advertisement to the advertisement providing server (8).

Preferably, the set-top box 2 receives information on the start and end of the unsold advertisement time, determines whether the time of the unsold advertisement time comes, and transmits the local area information to the advertisement providing server 8 And a local advertisement management application (2A) for requesting a corresponding local advertisement is mounted.

Preferably, the set-top box 2 includes an STB identification information management unit 30 for managing STB identification information including local area information; An advertisement time information receiver 32 for receiving advertisement time information from the broadcasting server 4 or the broadcasting communication server 6; A cue tone signal receiving unit (34) for receiving local advertisement start time information through a cue tone signal; A local advertisement requesting unit 36 for generating a local advertisement signal to the advertisement providing server 8; A local advertisement receiving unit 38 for receiving a local advertisement from the advertisement providing server 8; And a control unit (40) for receiving the unsold advertisement time information and requesting the advertisement providing server (8) for the corresponding local advertisement data and outputting the requested local advertisement data when the advertisement time is started do.

Preferably, the broadcasting communication server 6 allocates and connects a local advertisement dedicated channel to the advertisement providing server 8, and the set-top box 2 receives a channel from the broadcasting communication server 6, And when it is determined whether the time of the unsold advertisement time is reached, the information providing server transmits the corresponding local area information to the advertisement providing server (8) and requests the corresponding local advertisement channel information A broadcast advertisement control system is provided.

Preferably, the advertisement providing server 8 includes a plurality of local advertisement channels for each local area.

Preferably, when the set-top box 2 receives the specific local advertisement channel information from the advertisement providing server 8, the set-top box 2 switches the automatic channel. When the set-top box 2 receives the curtain signal for ending the local advertisement from the broadcasting communication server 6 The local broadcast advertisement control system automatically returns to the original channel.

Preferably, the set-top box 2 requests the local advertisement of the local area to which it belongs from the advertisement providing server 8, receives and stores the corresponding local advertisement, and when receiving the unsold advertisement time start signal, And a local advertisement management application (2A) for extracting and outputting the local advertisement and terminating the local advertisement output upon receiving the local advertisement end signal.

Preferably, the set-top box 2 further includes a local advertisement storage unit 42 for storing local advertisements.

Preferably, the local advertisement storage unit 42 is capable of storing local advertisement channel information.

Preferably, the set-top box 2 requests a local advertisement of a local area of the set-top box 2 from the advertisement providing server 8, receives the local advertisement data in a streaming manner from the advertisement providing server 8, A local broadcast advertisement control system is provided.

The local broadcast advertisement control system and method according to the present invention can transmit and output local information to a set-top box very precisely and quickly, and the system is very stable and has a large traffic saving effect, so that the delay time can be minimized .

1 is a schematic diagram showing a schematic configuration of a local broadcast advertisement control system according to a first embodiment of the present invention;
FIG. 2 is a schematic diagram illustrating a configuration of an IPTV broadcast communication to which a local broadcast advertisement control system according to a first embodiment of the present invention is applied.
FIG. 3 is a schematic diagram illustrating a CATV broadcast communication configuration to which a local broadcast advertisement control system according to a first embodiment of the present invention is applied.
4 is a block diagram illustrating a configuration of an advertisement providing server included in the local broadcast advertisement control system according to the first embodiment of the present invention.
FIG. 5A is a schematic diagram showing a structure in which a local advertisement management application of a set-top box included in a local broadcast advertisement control system according to a second embodiment of the present invention is applied to IPTV broadcast communication;
FIG. 5B is a schematic diagram showing a structure in which a local advertisement management application of the local broadcast advertisement control system according to the second embodiment of the present invention is applied to CATV broadcast communication;
FIG. 6 is a block diagram illustrating a configuration of a set-top box included in a local broadcast advertisement control system according to a second embodiment of the present invention;
FIG. 7A and FIG. 7B are schematic diagrams illustrating a structure for automatically switching to an advertisement dedicated channel in a local advertisement time zone of a local broadcast advertisement control system according to a third embodiment of the present invention;
8 is a schematic diagram showing an output structure through a local advertisement pre-stored in a set-top box of a local broadcast advertisement control system according to a fourth embodiment of the present invention.

Hereinafter, a local broadcast advertisement control system according to a first embodiment of the present invention will be described in detail with reference to the drawings.

FIG. 1 is a schematic diagram illustrating a schematic configuration of a local broadcast advertisement control system according to a first embodiment of the present invention. FIG. 2 is a diagram illustrating an IPTV broadcast communication configuration to which a local broadcast advertisement control system according to a first embodiment of the present invention is applied. FIG. 3 is a schematic diagram illustrating a CATV broadcasting communication configuration to which a local broadcasting advertisement control system according to a first embodiment of the present invention is applied.

The local broadcast advertisement control system according to the first embodiment of the present invention stores the local broadcast advertisements in advance in the unsold advertisement time and outputs the local broadcast advertisements to the respective local Is a system in which local broadcast advertisements suitable for a region are transmitted accurately.

In particular, the local broadcast advertisement control system according to the first embodiment of the present invention is a system for transmitting local advertisements for each region to a user's household using predetermined route information and outputting the local advertisements.

In more detail, the local broadcast advertisement control system according to the first embodiment of the present invention transmits broadcast data to each set-top box (STB: 2) via a broadcast relay network and broadcasts intro information of a broadcast program and unsold advertisement A broadcaster server (4) for transmitting to the communication server (6); Upon receiving the intro information of the broadcast data and the unsold advertisement from the broadcaster server 4, the advertisement server 8 requests the advertisement providing server 8 to transmit the local advertisement data at the time of the unsold advertisement time, STB: 2) to the broadcast communication server 6

In addition, the local broadcast advertisement control system according to the first embodiment of the present invention collects advertisers to participate in the local advertisement, receives the intradream information from the broadcast communication server 6, An advertisement providing server 8 for storing local advertisement data in advance so as to output local advertisement for each region and providing local advertisement data at the request of the broadcast communication server 6; And a set top box (STB) 2 for outputting broadcast data and local advertisement data provided from the broadcast communication server 6.

The local broadcast advertisement control system according to the first embodiment of the present invention can transmit a local advertisement to a corresponding region by using a pre-stored route when the line is well installed for each region.

Preferably, the broadcast communication server 6 is an IPTV system server 6A of an IPTV communication service provider or a CATV system server 6B of a CATV communication service provider. The local broadcast advertisement control system 6B according to the first embodiment of the present invention, Is a system that IPTV operators or CATV operators can participate as a broadcasting communication service provider.

Meanwhile, the local broadcast advertisement control system according to the first embodiment of the present invention can be used as a local advertisement delivery by buying a general advertisement time slot, but more preferably, To create new added value.

At this time, the intro information of the unsold advertisement includes start time and end time information in which local advertisement is permitted. That is, the broadcasting server 4 provides the broadcasting communication server 6 with information indicating when to output the local advertisement and when to end the output of the local advertisement as intro information.

Also, the broadcasting server 4 may transmit the start and end signals of the local advertisement to the broadcasting communication server 6 with a curtain signal.

The broadcast communication server 6 may distinguish the local area of each set-top box 4 through an IP address or a ZIP code. The IP address or the ZIP code is used as the destination identification information of the local advertisement, The server 6 can transmit the local advertisement data to the set-top box 4 through the router 7 and the local router 10 which is pre-classified for each local area.

When local area-specific lines are well established, the local router 10 can perform highly precise local advertisement transmission.

The local broadcast advertisement control system according to the first embodiment of the present invention inserts local advertisement data into broadcast data output from the set-top box 2 and outputs the inserted local advertisement data. And can be performed by any one of the providing servers 8.

That is, the advertisement providing server 8 replaces the broadcast communication server 6 to perform start and end determination of the local advertisement time, local advertisement editing to insert the local advertisement into the broadcast data, Lt; / RTI >

Also, the broadcasting communication server 6 may perform local advertisement time start and end determination, local advertisement editing for inserting local advertisement into broadcast data, and local advertisement to the set-top box 2.

Accordingly, the operation and function of the local broadcast advertisement control system according to the first embodiment of the present invention will be described.

First, the broadcasting server 4 transmits the local advertisement intro information including the unsold advertisement time information to the broadcasting communication server 6.

Then, the broadcasting communication server 6 transmits a local advertisement request signal to the advertisement providing server 8 at the start time of the unsold advertisement time.

The advertisement providing server 8 transmits the local advertisement data to the broadcasting communication server 6 and the broadcasting communication server 6 transmits the local advertisement to the respective Top box (2).

If the broadcast communication server 6 determines that the end time of the unsold advertisement time has come, the local advertisement transmission is terminated.

At this time, it is also possible that the advertisement providing server 8 directly receives the start signal of the unsold advertisement time and provides the local advertisement to the set-top box 2 according to the start time and the end time of the unsold advertisement time.

On the other hand, if the local advertisement to replace the unsold advertisement is not sold, the broadcasting communication server 6 directly transmits the original broadcasting data transmitted from the broadcasting server 4 to the set-top box 2 of the corresponding area.

4 is a block diagram showing the configuration of an advertisement providing server included in the local broadcast advertisement control system according to the first embodiment of the present invention.

The advertisement providing server 8 included in the local broadcast advertisement control system according to the first embodiment of the present invention includes a communication module 4 for communicating with the broadcasting server 4 or the broadcasting communication server 6, (12); An STB information management unit 14 for managing local area information for each STB 2; A local advertisement storage unit 20 for classifying and storing the local advertisement data for each local area; A local advertisement transmission unit 24 for transmitting the local advertisement data to the set-top box 2 through the broadcast communication server 6; And a control unit 26 for transmitting and processing a plurality of local advertisements for each region to a set top box (STB) 2 for each region.

Meanwhile, the advertisement providing server 8 includes an advertisement time information receiving unit 16 receiving advertisement time information from the broadcasting server 4 or the broadcasting communication server 6; A local advertisement edit management unit (18) for managing edit for inserting local advertisement data into broadcast data; And a curtain signal reception processing unit (22) for receiving the local advertisement enabling time information through a coupon signal.

Hereinafter, a local broadcast advertisement control system according to a second embodiment of the present invention will be described in detail with reference to the drawings.

FIG. 5A is a schematic diagram showing a structure in which a local advertisement management application of a set-top box included in a local broadcast advertisement control system according to a second embodiment of the present invention is applied to IPTV broadcast communication. FIG. Is a schematic diagram showing a structure in which a local advertisement management application of the local broadcast advertisement control system is applied to CATV broadcast communication.

The local broadcast advertisement control system according to the second embodiment of the present invention may be configured such that a local advertisement management application 2A called an unbound application is installed in the settop box 2, To intervene in the local advertisement output.

More specifically, the set-top box 2 is configured to determine the local advertisement intro information including information on the start and end of the time-of-sale advertisement advertisement time in the local broadcast advertisement control system according to the second embodiment of the present invention.

Accordingly, when the set-top box 2 reaches the start time of the unsold advertisement time, the local advertisement is requested to the advertisement providing server 8.

That is, the set-top box 2 receives information on the start and end of the unsold advertisement time, determines whether it is time to start the unsold advertisement time, and transmits the local area information to the advertisement providing server 8 And a local advertisement management application 2A for requesting a corresponding local advertisement is installed.

Accordingly, the local advertisement management application 2A transmits the local information to the local advertisement management server 2A to transmit the local advertisement to the advertisement providing server 8.

That is, when the broadcasting communication server 6 transmits the information on the unsold advertisement time to the set-top box 2, the set-top box 2 transmits the local area information and the local advertisement request signal to the advertisement providing server 8 , And the advertisement providing server 8 transmits the local advertisement data to the corresponding set-top box 2.

Then, the local advertisement of the area to which the corresponding set-top box 2 belongs can be outputted for each of the set-top boxes 2.

6 is a block diagram showing the configuration of a set-top box included in the local broadcast advertisement control system according to the second embodiment of the present invention.

The set-top box 2 included in the local broadcast advertisement control system according to the second embodiment of the present invention includes an STB identification information management unit 30 for managing STB identification information including local area information, Wow; An advertisement time information receiver 32 for receiving advertisement time information from the broadcasting server 4 or the broadcasting communication server 6; And a curtain signal receiving unit 34 for receiving local advertisement starting time information through a coupon signal.

The set-top box 2 included in the local broadcast advertisement control system according to the second embodiment of the present invention includes a local advertisement request unit 36 for generating a local advertisement signal to the advertisement providing server 8, Wow; A local advertisement receiving unit 38 for receiving a local advertisement from the advertisement providing server 8; And a control unit (40) for receiving the unsold advertisement time information and requesting the advertisement providing server (8) for the corresponding local advertisement data and outputting the requested local advertisement data when the advertisement time is started.

Hereinafter, a local broadcast advertisement control system according to a third embodiment of the present invention will be described in detail with reference to the drawings.

FIGS. 7A and 7B are schematic diagrams illustrating a structure for automatically switching to an advertisement dedicated channel in a local advertisement time zone of a local broadcast advertisement control system according to a third embodiment of the present invention.

The local broadcast advertisement control system according to the third embodiment of the present invention does not transmit the local advertisement data produced by the VOD method to the set-top box 2 and output the local advertisement data, The set-top box 2 is automatically switched to a specific advertisement channel, and the specific advertisement channel is a channel on which a local advertisement is output.

To this end, the broadcast communication server 6 included in the local broadcast advertisement control system according to the third embodiment of the present invention allocates and connects a local advertisement channel to the advertisement providing server 8, 2 receives information on the start and end of the unsold advertisement time from the broadcasting communication server 6 and judges whether or not the time of the unsold advertisement time comes, the local area information is transmitted to the advertisement providing server 8 And requests the corresponding local advertisement channel information.

Meanwhile, the advertisement providing server 8 includes a plurality of local advertisement channels for each local area.

When the set-top box 2 receives the specific local advertisement channel information from the advertisement providing server 8, the set-top box 2 performs automatic channel switching. When the set-top box 2 receives the curtain signal for ending the local advertisement from the broadcasting communication server 6 To return to the original channel.

Hereinafter, the operation and function of the local broadcast advertisement control system according to the third embodiment of the present invention will be described.

First, the advertisement providing server 8 constructs a VOD having an automatic playback function for each advertisement channel.

Then, a plurality of advertisement channels for each region are classified into the advertisement providing server 8 and connected to the broadcasting communication server 6.

In this state, the broadcasting communication server 6 transmits information on the unsold advertisement time to the set-top box 2.

Then, the set-top box 2 transmits the local area information and the local advertisement channel request signal to the advertisement providing server 8.

The advertisement providing server 8 transmits the corresponding local advertisement channel information to the set-top box 2, and the set-top box 2 switches to the corresponding local advertisement channel.

On the other hand, when the set-top box 2 receives the local advertisement end signal from the broadcast communication server 6, it automatically returns to the original channel.

Hereinafter, a local broadcast advertisement control system according to a third embodiment of the present invention will be described in detail with reference to the drawings.

8 is a schematic diagram showing an output structure through a local advertisement pre-stored in a set-top box of a local broadcast advertisement control system according to a fourth embodiment of the present invention.

In the local broadcast advertisement control system according to the fourth embodiment of the present invention, when local advertisement data is stored in advance in the set-top box 2, And outputs it.

Therefore, the local broadcast advertisement control system according to the fourth embodiment of the present invention can reduce communication traffic for receiving local advertisement data in real time, and does not transmit local information to a remote server in real time.

To this end, the set-top box 2 configured in the local broadcast advertisement control system according to the fourth embodiment of the present invention requests the local advertisement of the local area to which the advertisement advertisement server 8 belongs, And a local advertisement management application 2A for extracting and outputting a pre-stored local advertisement when receiving the unsold advertisement time start signal, and terminating the local advertisement output upon receiving the local advertisement end signal.

The set-top box 2 further includes a local advertisement storage unit 42 for storing local advertisements, and the local advertisement storage unit 42 may store local advertisement channel information.

In addition, the set-top box 2 included in the present invention requests a local advertisement of a local area to which the advertisement advertisement server 8 belongs, from the advertisement providing server 8, and transmits local advertisement data in a streaming manner from the advertisement providing server 8 It can also receive and output.

Accordingly, operation of the local broadcast advertisement control system according to the fourth embodiment of the present invention will be described below.

The broadcasting company server 4 transmits the local advertisement intro information including the unsold advertisement time information to the broadcasting communication server 6 and the broadcasting communication server 6 provides the unsold advertisement time information to the settop box 2 do.

Then, the set-top box 2 requests a local advertisement of a local area to which the set-top box 2 belongs from the advertisement providing server 8.

When the set-top box 2 receives an unsold advertisement time start signal from the broadcasting communication server 6, the set-top box 2 receives the local advertisement from the advertisement providing server 8, And extracts and outputs the stored local advertisement.

When the set-top box 2 receives the local advertisement end signal from the broadcast communication server 6, the local advertisement output is terminated.

At this time, the set-top box 2 may store the local advertisement channel information of the corresponding area instead of storing the local advertisement.

On the other hand, the set-top box 2 can receive and output the local advertisement from the advertisement providing server 8 in a streaming manner without storing it in advance.

Meanwhile, the local broadcast advertisement control system and method according to the embodiment of the present invention are not limited to the above-described embodiments, but various modifications can be made within the scope of the present invention.

2: set-top box, 4: broadcaster server,
6: broadcasting communication server, 8: advertisement providing server,
10: Local Router.

Claims (28)

a) transmitting the local advertisement intro information including the unsold advertisement time information to the broadcasting communication server 6 by the broadcasting company server 4;
b) transmitting the local advertisement request signal to the advertisement providing server 8 at the start time of the unsold advertisement time of the broadcasting communication server 6;
c) transmitting the local advertisement data to the broadcasting communication server 6 by the advertisement providing server 8;
d) transmitting the local advertisement to the set-top boxes 2 via the router 7 and the local router 10;
and e) terminating the local advertisement transmission if the broadcasting communication server (6) determines that the end time of the unsold advertisement time has arrived. The method according to claim 1,
The above steps b) to e) may provide the local advertisement to the set-top box 2 according to the start time and the end time of the unsold advertisement time directly by the advertisement providing server 8 instead of the broadcast communication server 6 Local broadcast advertisement control method. The method according to claim 1,
In step d), when the local advertisement to replace the unsold advertisement is not sold, the broadcasting communication server 6 transmits the original broadcasting data transmitted from the broadcasting server 4 to the set- The local broadcast advertisement control method comprising: The method according to claim 1,
The steps b) to c)
A step in which the broadcasting communication server 6 transmits information on unshipped advertisement time to the settop box 2;
A step in which the set-top box 2 transmits the local area information and the local advertisement request signal to the advertisement providing server 8;
Wherein the advertisement providing server (8) can be replaced with a process of transmitting local advertisement data to the corresponding set-top box (2). The method according to claim 1,
Prior to step a)
Establishing a VOD having an automatic playback function for each advertisement channel in the advertisement providing server 8;
Further comprising the step of causing the advertisement providing server (8) to classify a plurality of regional advertisement channels and to connect to the broadcasting communication server (6). The method according to claim 1,
The steps b) to c)
A step in which the broadcasting communication server 6 transmits information on unshipped advertisement time to the settop box 2;
Transmitting the local area information and the local advertisement channel request signal to the advertisement providing server (8) by the set-top box (2);
Transmitting the corresponding local advertisement channel information to the set-top box 2 by the advertisement providing server 8;
And switching the set-top box (2) to a corresponding local advertisement channel. The method according to claim 6,
Further comprising the step of automatically returning to the original channel when the set-top box (2) receives a local advertisement end signal from the broadcast communication server (6). The method according to claim 1,
The steps b) to c)
Requesting a local advertisement of a local area to which the set-top box 2 belongs from the advertisement providing server 8;
Receiving the local advertisement from the advertisement providing server (8) and storing the local advertisement;
When the set-top box 2 receives the unsold advertisement time start signal from the broadcasting communication server 6, extracting and outputting the local advertisement stored in advance;
When the set-top box (2) receives a local advertisement end signal from the broadcast communication server (6), terminating local advertisement output. 9. The method of claim 8,
Wherein the set-top box (2) is capable of storing local advertisement channel information of a corresponding area instead of storing a local advertisement. 9. The method of claim 8,
Wherein the set-top box (2) is capable of transmitting and receiving the local advertisement from the advertisement providing server (8) in a streaming manner without receiving and storing the local advertisement in advance. A broadcaster server 4 for transmitting broadcast data to each set-top box (STB) 2 through a broadcast relay network, and transmitting intro information of broadcast programs and unsold advertisements to the broadcast communication server 6;
Upon receiving the intro information of the broadcast data and the unsold advertisement from the broadcaster server 4, the advertisement server 8 requests the advertisement providing server 8 to transmit the local advertisement data at the time of the unsold advertisement time, STB: 2); < / RTI >
Advertisements to be participated in the local advertisement are collected and local advertisement data is previously stored so that local advertisement for each region can be outputted at a time when local advertisement is allowed by receiving the intradream information from the broadcast communication server 6, An advertisement providing server 8 for providing local advertisement data at the request of the broadcast communication server 6;
And a set top box (STB) 2 for outputting broadcast data and local advertisement data provided from the broadcast communication server 6. 12. The method of claim 11,
Wherein the broadcasting communication server (6) is an IPTV system server (6A) of an IPTV communication company or a CATV system server (6B) of a CATV communication company. 12. The method of claim 11,
Wherein the intro information of the unsold advertisement includes start time and end time information in which local advertisement is allowed. 12. The method of claim 11,
Wherein the broadcasting communication server (6) distinguishes the local area of each set-top box (4) through an IP address or a ZIP code. 12. The method of claim 11,
The broadcast communication server 6 transmits the local advertisement data to the set-top box 4 through the router 7 and the local router 10 pre-classified for each local area. . 12. The method of claim 11,
The advertisement providing server 8 replaces the broadcast communication server 6 to perform start and end determination of a local advertisement time and local advertisement editing for inserting a local advertisement into broadcast data, Wherein the advertiser is capable of transmitting an advertisement. 12. The method of claim 11,
The advertisement providing server 8 includes a communication module 12 for communicating with the broadcasting server 4 or the broadcasting communication server 6;
An STB information management unit 14 for managing local area information for each STB 2;
A local advertisement storage unit 20 for classifying and storing the local advertisement data for each local area;
A local advertisement transmission unit 24 for transmitting the local advertisement data to the set-top box 2 through the broadcast communication server 6;
And a control unit (26) for transmitting a plurality of local advertisements for each region to a set top box (STB: 2) for each region. 12. The method of claim 11,
The advertisement providing server 8 includes an advertisement time information receiving unit 16 receiving advertisement time information from the broadcasting server 4 or the broadcasting communication server 6;
A local advertisement edit management unit (18) for managing edit for inserting local advertisement data into broadcast data;
Further comprising a curtain signal reception processing unit (22) for receiving local advertisement enabling time information through a coupon signal. 12. The method of claim 11,
The set-top box 2 includes information on the start and end of the unsold advertisement time, and when the set-top box 2 reaches the start time of the unsold advertisement time, the set- And request a local advertisement to the providing server (8). 20. The method of claim 19,
The set-top box 2 receives information on the start and end of the unsold advertisement time, determines whether or not the time of the unsold advertisement time comes, transmits the local area information to the advertisement providing server 8 And a local advertisement management application (2A) for requesting a local advertisement to be executed by the local advertisement management server. 12. The method of claim 11,
The set-top box 2 includes an STB identification information management unit 30 for managing STB identification information including local area information;
An advertisement time information receiver 32 for receiving advertisement time information from the broadcasting server 4 or the broadcasting communication server 6;
A cue tone signal receiving unit (34) for receiving local advertisement start time information through a cue tone signal;
A local advertisement requesting unit 36 for generating a local advertisement signal to the advertisement providing server 8;
A local advertisement receiving unit 38 for receiving a local advertisement from the advertisement providing server 8;
And a control unit (40) for receiving the unsold advertisement time information and requesting the advertisement providing server (8) for the corresponding local advertisement data when the advertisement time is started and outputting the requested local advertisement data. 12. The method of claim 11,
The set-top box 2 is connected to the broadcast communication server 6 by assigning a local advertisement dedicated channel to the advertisement providing server 8, When it is judged whether or not a time for starting the unsold advertisement time is reached, the local advertisement information transmitting unit transmits the local area information to the advertisement providing server (8) and requests the corresponding local advertisement channel information system. 23. The method of claim 22,
Wherein the advertisement providing server (8) comprises a plurality of local advertisement channels for each local area. 23. The method of claim 22,
When the set-top box 2 receives the specific local advertisement channel information from the advertisement providing server 8, the set-top box 2 performs automatic channel switching. When the set-top box 2 receives the curtain signal for ending the local advertisement from the broadcasting communication server 6, And the channel is returned to the channel. 12. The method of claim 11,
The set-top box 2 requests a local advertisement of a local area to which the advertisement advertisement providing server 8 belongs, receives and stores the local advertisement, and receives a pre-stored local advertisement Extracts and outputs the local advertisement, and terminates the local advertisement output upon receipt of the local advertisement end signal. 26. The method of claim 25,
Wherein the set-top box (2) further comprises a local advertisement storage unit (42) for storing local advertisements. 27. The method of claim 26,
Wherein the local advertisement storage unit (42) is capable of storing local advertisement channel information. 12. The method of claim 11,
The set-top box 2 requests a local advertisement of a local area to which the advertisement advertisement providing server 8 belongs and receives local advertisement data from a corresponding advertisement providing server 8 in a streaming manner. A local broadcast advertisement control system.
KR1020140176216A 2014-12-09 2014-12-09 Local broadcasting advertisement control system and method of the same KR20160069946A (en)

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