KR20160022432A - Bargaining Induction System Using Curation Commerce and Method thereof - Google Patents

Bargaining Induction System Using Curation Commerce and Method thereof Download PDF

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Publication number
KR20160022432A
KR20160022432A KR1020140107686A KR20140107686A KR20160022432A KR 20160022432 A KR20160022432 A KR 20160022432A KR 1020140107686 A KR1020140107686 A KR 1020140107686A KR 20140107686 A KR20140107686 A KR 20140107686A KR 20160022432 A KR20160022432 A KR 20160022432A
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KR
South Korea
Prior art keywords
seller
buyer
bargain
goods
commerce
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Application number
KR1020140107686A
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Korean (ko)
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정무성
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정무성
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Priority to KR1020140107686A priority Critical patent/KR20160022432A/en
Publication of KR20160022432A publication Critical patent/KR20160022432A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0609Buyer or seller confidence or verification
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0611Request for offers or quotes
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0613Third-party assisted
    • G06Q30/0619Neutral agent
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations

Abstract

The present invention relates to a brokerage system and method using a curation commerce, wherein a brokerage system using a curation commerce comprises a member authentication unit for authenticating a seller who wants to sell a commodity as a member, And a control unit for delivering the bargain request information to the seller upon receipt of the bargain request information of the goods from the buyer and receiving the approval or disapproval of the bargain request from the seller and concluding the contract .
As described above, according to the present invention, by using the intermediation system and method using the curation commerce, the purchaser can purchase or use the product at a price lower than a predetermined price through bargaining. In addition, the seller can sell the product at a bargain price instead of a fixed price, thereby adjusting the sales volume so that the inventory is not accumulated, and efficient marketing can be performed so that vacancies do not occur.

Description

[0001] The present invention relates to a brokerage system using curation commerce,

The present invention relates to a brokerage system and method using a cuelization commerce. More particularly, the present invention relates to a brokerage system and method using a queue to reduce a buyer's purchase cost by requesting a bargain on a network, The present invention relates to an intermediation system and method using a commission.

The size of e-commerce transactions in Korea exceeded 1,200 trillion won in 2013. According to the National Statistical Office, e-commerce accounts for more than 28% of Korea's total industrial sales. In the US and Japan, e-commerce accounted for 20% of the total. There are a lot of people who buy goods online.

The amount of shopping transactions using e-commerce is 9.56 trillion won in the first quarter of 2013, which is steadily increasing by more than 10% every quarter. In the past, most of the transactions were mainly in industrial products, but various products such as travel goods, meal tickets, clothing, and meat have been traded.

Electronic commerce was mainly dominated by TV home shopping, internet shopping, mobile shopping, catalog shopping, open market, video shopping, and social commerce.

Social commerce, also called social shopping, is a type of e-commerce that uses social network services. Social Commerce sells products only for a certain period of time, and when a certain number or more of the buyers are gathered, it provides a product with a high discount rate. The seller applies a high discount rate for promotional effect and peeling middling. Unlike general merchandise sales, social commerce does not cost a lot of money for marketing because buyers are collecting buyers by promoting their products voluntarily through social network services. In addition, since a lot of purchases occur at once, even if a discount rate is applied, the effect of peeling can be obtained.

However, social commerce did not consider the quality, but only the low price of the sales method of the buyers' complaints and damage has increased rapidly. As the number of buyers who have suffered from the low quality products of social commerce is increasing, there is a growing voice that they have to sell the goods through the inspection process. The number of buyers who want to buy good quality products from experts in each field has also increased.

In the era of Commerce 3.0, e-commerce method is needed which recommends good quality goods to purchasers through curation commerce and sellers can bargain price that everyone is satisfied with.

The background art of the present invention is disclosed in Korean Patent Laid-Open No. 10-2001-0092953 (published on October 21, 2001).

It is an object of the present invention to provide a brokerage system and method using brokerage commerce that mediates electronic brokering by inducing a bargain between a seller and a buyer, and recommends a commodity similar to a commodity desired by the buyer.

According to an aspect of the present invention, there is provided an intermediary system using a cularization commerce, comprising: a member authentication unit for authenticating a seller who wants to sell a product as a member; And a controller for receiving the bargain request information from the seller when the bargain request information is received from the buyer and receiving the approval request for the bargain request from the seller and concluding the contract.

In addition, if the negotiation request information presented by the buyer is not approved by the seller, the recommendation unit may further include a recommendation unit for recommending another item to the buyer.

In addition, the goods may be goods or services, and the goods information may include at least one of a price of the goods, a time of using the service, a place of use, and a photograph of the goods.

In addition, the bargain request information may include at least one of a price of the merchandise requesting the bargain, a purchase number of the merchandise, a use date, and an additional service to be added.

The brokerage method using a curation commerce according to another embodiment of the present invention includes the steps of authenticating a seller who wants to sell a commodity as a member, receiving commodity information from the seller and displaying the commodity information on the web, Receiving the negotiation request information of the merchandise and delivering the negotiation request information to the seller, and concluding a contract by inputting approval or disapproval of the negotiation request of the merchandise from the seller.

Therefore, according to the present invention, by using the intermediation system and method using the cuelization commerce, the purchaser can purchase or use the product at a price lower than a predetermined price through negotiation.

In addition, the seller can sell the product at a bargain price instead of a fixed price, thereby adjusting the sales volume so that the inventory is not accumulated, and efficient marketing can be performed so that vacancies do not occur.

1 is a schematic diagram illustrating a mediation system using a cure commerce according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of a mediation system using a cuelization commerce according to an embodiment of the present invention.
3 is a flowchart illustrating a mediation method using a cuelization commerce according to an embodiment of the present invention.
4A and 4B are views illustrating an example of a screen of step S320 according to an embodiment of the present invention.
5 is an exemplary view illustrating an example of a screen of step S330 according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram illustrating a mediation system using a cure commerce according to an embodiment of the present invention.

As shown in FIG. 1, the mediation system 200 using the cuelization commerce is networked to a plurality of the seller terminals 110 and 120 and the buyer terminals 130 and 140.

The seller terminals 110 and 120 and the buyer terminals 130 and 140 are connected to each other through the intermediary system 200 and the intermediary system 200 receives and displays the sales information of the goods from the seller terminals 110 and 120 . The purchaser who has confirmed the sales information of the goods inputs the negotiation request information through the purchaser's terminal 130 or 140. When the negotiation request information is approved by the seller, the contract of the goods is concluded with the content of the negotiation request information.

The seller terminals 110 and 120 and the buyer terminals 130 and 140 are named for distinguishing between the user terminal used by the seller and the user terminal used by the buyer for convenience of explanation. The user terminal includes not only a desktop computer, A workstation, a palmtop computer, a smart phone, a personal digital assistant (PDA), a smart pad, or a tablet PC.

Hereinafter, a mediation system using a cure commerce according to an embodiment of the present invention will be described in more detail with reference to FIG.

2 is a block diagram illustrating a configuration of a mediation system using a cuelization commerce according to an embodiment of the present invention.

2, the mediation system 200 using the cuelization commerce includes a member authentication unit 210, a display unit 220, a control unit 230, and a recommendation unit 240.

The member authenticating unit 210 authenticates the seller who intends to sell the product as a member. In order to increase the credibility of e-commerce, we enter the business name, business registration number, etc. from the seller and certify the member.

The display unit 220 displays the goods information inputted from the seller on the web. Here, the commodity is a goods or a service, and the commodity information includes a price of the commodity, a photograph of the commodity, a time of using the service, a place of using the service, a manufacturer and seller of the commodity. The purchaser can confirm the goods information through the display unit 220 and purchase the goods.

The control unit 230 receives the bargain request information of the goods from the buyer and delivers the information to the seller. The seller 230 receives the approval of the bargain request from the seller, and concludes the contract.

Finally, the recommendation unit 240 recommends another product to the buyer if the seller's bargain request information is not approved from the seller. At this time, it is possible to provide a personalized recommendation service by recommending goods similar to the buyer's request information.

In addition, a recommendation service may be provided in the form of a curation commerce by recommending a product selected by a specialist in the product field that the buyer intends to purchase.

Hereinafter, a mediation method using a cure commerce according to an embodiment of the present invention will be described in more detail with reference to FIG. 3 through FIG.

3 is a flowchart illustrating a mediation method using a cuelization commerce according to an embodiment of the present invention.

First, the member authentication unit 210 receives the provider information from the seller and authenticates the seller as a member (S310). The member authentication unit 210 receives the information of the vendor such as a business name, a representative name, a business location, a business address, a business address, a business type, and an opening date, and confirms reliability of the seller and safety of the electronic commerce.

The display unit 220 receives the goods information from the seller authenticated in step S310 and displays it on the web (S320). Purchasers who want to purchase a product can check the product information displayed on the web by inputting from the seller, and can search only the corresponding product information by searching the area, date, time, and the like. The buyer can confirm the goods information inputted by the seller, and can proceed the purchase immediately if he / she likes the cost and the additional service included in the goods. However, if the cost is too high or you do not like the supplementary service, you can ask the seller to bargain.

Here, goods include both goods and services. The commodity information includes the price of the commodity, the photograph of the commodity, the use time of the service, the place of use of the service, the manufacturer and the seller of the commodity.

4A and 4B are views illustrating an example of a screen of step S320 according to an embodiment of the present invention.

As shown in FIG. 4A, the display unit 220 receives and displays detailed information of a product to be sold from a seller. The display unit 220 receives and displays the goods information from a plurality of sellers and displays the sorted goods. When the buyer touches a product desired to be detailed in the plurality of goods information, the display unit 220 displays a detailed product screen .

4B, the display unit 220 displays detailed information of the goods selected by the buyer. The buyer can confirm the information including the cost and the photograph of the commodity. If the buyer intends to purchase the merchandise, the buyer can directly touch the reservation button to conclude a sales contract with the seller. However, a buyer who wants to change the option of the product can request a bargain to the seller by touching the bargain button. The intermediary system 200 using the cuelization commerce may also touch the SNS share button to share the product information with the social network service to the acquaintances.

For example, when the seller sells the first anniversary hall tube, the display unit 220 receives from the seller information such as rental cost of the first anniversary hall, cost of the stone cost, meal price per person and meal menu, and the position of the first anniversary hall and the acceptable number of people . The display unit 220 receives the date and time that can be reserved, and allows the purchaser to purchase the product of the date and time at which the reservation can be made.

Next, the control unit 230 receives the bargain request information of the goods from the buyer and delivers the information to the seller (S330). If the buyer desires to purchase at a price lower than the selling price suggested by the seller or desires to change the additional service of the product, the buyer transmits the negotiation request information to the seller.

The bargain request information includes information such as a price of a commodity desired by a buyer, a number of commodities to be purchased, a date of using a service to be purchased, and an additional service to be added or canceled.

5 is an exemplary view illustrating an example of a screen of step S330 according to an embodiment of the present invention.

As shown in FIG. 5, the purchaser selects a desired date and time for reservation, and selects a reservation number and an additional service and option to add. And the total cost of the goods including all the contents described in the negotiation request information is presented to the seller as the final negotiated price.

The buyer can make a reservation at the desired date and time desired by the buyer, rather than making a reservation according to the reservation time set by the seller unilaterally. Although the time available for reservation is divided for each time zone that the seller has set in advance, the buyer uses the mediation system 200 using the cuelization commerce according to the embodiment of the present invention to present the negotiation request information to the seller, Can be concluded.

The control unit 230 receives whether the seller approves the bargain request from the seller (S340). The seller who has received the bargain request information of the goods presented by the buyer can decide whether or not to approve the bargain request information. The seller may conclude a bargain agreement as requested by the buyer, or may not approve the bargain request.

The seller may also offer a different bargain to the purchaser who requested the bargain. The seller may propose adjustment of the reservation time based on the reservation relationship with the other purchaser or may add the supplementary service such as a meal menu or table setting to suggest the final price again.

For example, if there is free time between the reserved time and the time reserved by another buyer, propose to the buyer who requested the bargain, whether the time can be adjusted or propose to the buyer to extend the intermediate blank time at low cost can do.

Therefore, according to the embodiment of the present invention, when a vacant lot is left in a low season or a lot of stock is left in a seller's view, the buyer's request for a bargain is approved, have.

Next, the control unit 230 determines whether the seller has approved the bargain request for the commodity (S350). Whether or not a sales contract is concluded depends on whether the seller has approved the request for a bargain.

When the seller approves the bargain request of the goods, the controller 230 concludes the contract with the contents of the bargain request information (S360). Traditionally, the contract entered into by the seller as the contents of the bargain request information approved by the buyer by the buyer and the seller in bargain rather than the contents displayed on the web.

If the request for bargaining of the goods is not approved by the seller, the control unit 230 recommends the other goods to the buyer (S370). That is, the control unit 230 can recommend the most suitable merchandise based on the content that the buyer has input in the negotiation request information. If the recommended other commodity is favorable to the purchaser, the purchaser can directly purchase the recommended commodity, or can input the negotiation request information of the commodity and propose to the seller of the commodity.

Also, the control unit 230 may recommend a product selected by an expert in the product field to the buyer. It is possible to solve the quality problem pointed out as a limitation point of the social commerce by using the curation commerce which recommends the product selected by the experts, and it can satisfy the desire of the buyer who wants to purchase the good quality product at a lower price. In addition, it is possible to reduce the shopping fatigue of the buyer by recommending the customized product considering the quality and the price of the product desired by the buyer.

As described above, according to the embodiment of the present invention, an intermediary system and method using a curation commerce that mediates electronic commerce by inducing a bargain between a seller and a buyer on an electronic commerce, and recommends a commodity similar to a commodity desired by the buyer By using this, the purchaser can purchase or use the product at a price lower than the price set by negotiation.

In addition, the seller can sell the product at a bargain price instead of a fixed price, thereby adjusting the sales volume so that the inventory is not accumulated, and efficient marketing can be performed so that vacancies do not occur.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, Of the right.

110, 120: seller terminal 130, 140: buyer terminal
200: Mediation system using cure commerce
210: member authentication unit 220:
230: Display section 240: Recommendation section

Claims (8)

1. A mediation system using network-connected culling commerce,
A member authentication unit for authenticating the seller who intends to sell the product as a member,
A display unit for displaying the goods information inputted from the seller on the web,
And a control unit for receiving the bargain request information from the buyer and delivering the bargain request information to the seller upon receipt of the bargain request information from the buyer, system.
The method according to claim 1,
And a recommendation unit for recommending another item to the buyer when the seller does not receive approval of the bargain request information provided by the buyer from the seller.
The method according to claim 1,
The commodity is an article or service, and the commodity information includes at least one of a price of the commodity, a time of using the service, a place of use, and a photograph of the commodity.
The method according to claim 1,
Wherein the negotiation request information includes at least one of a price of the goods requesting a bargain, a purchase number of the goods, a use date, and an additional service to be added.
A brokerage method using a cuelization commerce performed by a brokerage system using cuelization commerce,
Authenticating the seller who intends to sell the product as a member,
Receiving product information from the seller and displaying the product information on the web,
Receiving the bargain request information of the goods from the buyer and delivering the information to the seller, and
And accepting the approval of the negotiation request of the goods from the seller and concluding a contract.
6. The method of claim 5,
And recommending another item to the buyer if the seller does not receive the bargain request information provided by the buyer from the seller.
6. The method of claim 5,
Wherein the merchandise is a goods or a service, and the merchandise information includes at least one of a price of the merchandise, a use time of the service, a place of use, and a photograph of the merchandise.
6. The method of claim 5,
Wherein the negotiation request information includes at least one of a price of the goods requesting a bargain, a purchase number of the goods, a use date, and an additional service to be added.

KR1020140107686A 2014-08-19 2014-08-19 Bargaining Induction System Using Curation Commerce and Method thereof KR20160022432A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190102807A (en) 2018-02-27 2019-09-04 주식회사 미머디 Mapping method using canonical duct coding
KR20230034920A (en) * 2021-09-03 2023-03-10 나우사이언스 유한회사 Real-time sales broadcasting system and operating method thereof

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20190102807A (en) 2018-02-27 2019-09-04 주식회사 미머디 Mapping method using canonical duct coding
KR20230034920A (en) * 2021-09-03 2023-03-10 나우사이언스 유한회사 Real-time sales broadcasting system and operating method thereof

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