KR20160013528A - Advertising apparatus and method of sharing mobile homepage shortcut icon - Google Patents

Advertising apparatus and method of sharing mobile homepage shortcut icon Download PDF

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Publication number
KR20160013528A
KR20160013528A KR1020160005027A KR20160005027A KR20160013528A KR 20160013528 A KR20160013528 A KR 20160013528A KR 1020160005027 A KR1020160005027 A KR 1020160005027A KR 20160005027 A KR20160005027 A KR 20160005027A KR 20160013528 A KR20160013528 A KR 20160013528A
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KR
South Korea
Prior art keywords
mobile
homepage
mobile homepage
mobile terminal
sharing
Prior art date
Application number
KR1020160005027A
Other languages
Korean (ko)
Inventor
우승배
Original Assignee
(주)에스와이네트워크
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Publication date
Application filed by (주)에스와이네트워크 filed Critical (주)에스와이네트워크
Priority to KR1020160005027A priority Critical patent/KR20160013528A/en
Publication of KR20160013528A publication Critical patent/KR20160013528A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/30—Transportation; Communications

Abstract

Disclosed is an apparatus and method for sharing an icon shortcut to a mobile homepage. A mobile terminal connection detection module for detecting connection through an X-banner provided in an offline store by a customer's mobile terminal; A mobile homepage having a function of sharing a mobile homepage SNS (Social Network Service) and a function of installing a mobile homepage shortcut icon by executing a java script is called a mobile homepage, A mobile homepage providing module provided to the terminal; A mobile homepage shortcut icon generation module that executes a JavaScript to install a mobile homepage shortcut icon of the mobile homepage on the mobile terminal and displays the mobile homepage shortcut icon on a main screen; When the mobile homepage SNS sharing function is executed on the mobile homepage of the mobile terminal, a mobile homepage shortcut icon sharing module is configured to share the mobile homepage shortcut image with other mobile terminals through the SNS. A mobile homepage shortcut icon is automatically installed when a user accesses the mobile homepage of the advertiser on the mobile terminal, and a discount coupon is provided when the mobile homepage shortcut icon is shared among the customers, thereby maximizing the propagation effect of the mobile homepage .

Description

{ADVERTISING APPARATUS AND METHOD OF SHARING MOBILE HOMEPAGE SHORTCUT ICON}

The present invention relates to an apparatus and method for automatically generating and sharing an icon in a mobile terminal, and more particularly, to an apparatus and method for creating and sharing a mobile homepage shortcut icon.

In recent years, a variety of advertising contents have been flooded through applications such as smart phones and mobile web browsers.

Even if you read only one article in a web browser, various ad content will hide the article. Such an advertisement content has a limitation in giving a rejection reaction to users or inducing users' interest as an advertisement.

There is a demand for a method that can induce more interest of users and lead to continuous advertisement effect and increase in sales.

Open Patent Publication No. 10-2010-0048021 discloses an advertisement method using a link of a hompage shortcut. In the above document, the user terminal is configured to access the homepage of the advertiser by executing the advertisement homepage link information stored in the USB (universal serial bus) memory.

However, since the advertisement method requires a large amount of USB memory, there is a problem that excessive advertisement cost is required, and the advertisement effect is not high because the offline method is included.

Meanwhile, in recent years, a method of placing an x-banner in an advertisement store to advertise a store has been widely used. The X-banner has a low installation cost and is easy to use, but it has to be newly installed every time the contents of the advertisement are changed and it is difficult to modify the contents.

10-2010-0048021

An object of the present invention is to provide an advertisement device by sharing a shortcut icon on a mobile homepage.

Another object of the present invention is to provide an advertisement method by sharing a shortcut icon on a mobile homepage.

The mobile advertisement terminal according to the above-described object of the present invention may be a mobile terminal that detects a connection through an X-banner provided in an offline store by a customer's mobile terminal Sensing module; A mobile homepage having a function of sharing a mobile homepage SNS (Social Network Service) and a function of installing a mobile homepage shortcut icon by executing a java script is called a mobile homepage, A mobile homepage providing module provided to the terminal; A mobile homepage shortcut icon generation module that executes a JavaScript to install a mobile homepage shortcut icon of the mobile homepage on the mobile terminal and displays the mobile homepage shortcut icon on a main screen; And a mobile homepage shortcut icon sharing module that, when the mobile homepage SNS sharing function is executed on the mobile homepage of the mobile terminal, shares the shortcut homepage image of the mobile homepage with another mobile terminal through the SNS.

In this case, when the mobile homepage SNS sharing function is executed, the discount coupon providing module provides the discount coupon for the mobile terminal to the mobile terminal in real time.

According to another aspect of the present invention, there is provided an advertisement method of an icon sharing method comprising the steps of: connecting a client's mobile terminal to an advertiser server through an X-banner provided in an offline store; The advertiser server detecting connection of the mobile terminal of the customer; A mobile homepage having a function of sharing a mobile homepage SNS (Social Network Service) and a mobile homepage shortcut icon by executing a java script is provided to the advertiser server, Providing to the detected mobile terminal; The mobile terminal executes and displays the provided mobile homepage, installing the mobile homepage shortcut icon and displaying it on a main screen; Sharing a mobile homepage shortcut image with another mobile terminal through the SNS when the mobile homepage SNS sharing function is executed on the mobile homepage of the mobile terminal; Receiving the shortcut homepage image from the another mobile terminal and executing the JavaScript script in the advertiser server so that the other mobile terminal installs a corresponding mobile homepage shortcut icon and displays it on the desktop .

Here, the step of the advertiser server may include detecting whether the mobile homepage SNS sharing function is executed in the mobile terminal; And when the mobile home page SNS sharing function is executed as a result of the detection, the advertiser server provides the discount coupon for the mobile terminal to the mobile terminal in real time.

According to the advertisement apparatus and method using the mobile homepage shortcut icon sharing, when the user accesses the mobile homepage of the advertiser on the mobile terminal, the mobile homepage shortcut icon is automatically generated and displayed on the desktop of the mobile terminal, It has the effect of sustaining the advertising effect and promoting the sales increase.

In addition, when the mobile homepage shortcut icon is shared among customers, the discount coupon is provided, thereby maximizing the propagation effect of the mobile homepage.

FIG. 1 is a block diagram of an advertisement device by sharing an icon shortcut to a mobile homepage according to an embodiment of the present invention.
2 is an illustration of an X banner in an offline store according to an embodiment of the present invention.
3 is a flowchart of an advertisement method by sharing an icon shortcut icon on a mobile home page according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail to the concrete inventive concept. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals are used for like elements in describing each drawing.

The terms first, second, A, B, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram of an advertisement device by sharing an icon shortcut to a mobile homepage according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement apparatus 100 according to an embodiment of the present invention includes a mobile terminal connection detection module 110, a mobile homepage provision module 120, a mobile homepage icon Generating module 130, a mobile homepage shortcut icon sharing module 140, and a discount coupon providing module 150.

Mobile homepage shortcut icon Advertisement device 100 by sharing may be provided in an advertiser server (not shown). Shortcut to the mobile homepage The advertisement apparatus 100 according to the icon sharing can be implemented as a java script in an advertiser server (not shown) and can be implemented as a mobile web It is possible to create and install a mobile homepage shortcut icon through the browser 210 and share it with another mobile terminal 300. [

Hereinafter, the detailed configuration will be described.

The customer can access the advertiser server (not shown) through the X-banner provided in the offline store.

At this time, the mobile terminal connection detection module 110 may be configured to detect the connection of the mobile terminal 200 by the mobile web browser 210 of the mobile terminal 200 of the customer.

When the connection is detected, the mobile homepage providing module 120 may execute a java script to provide the mobile homepage of the advertiser to the mobile web browser 210. [ The mobile web browser 210 may be configured to display a mobile homepage.

The mobile homepage may be basically provided with a function of sharing a mobile homepage SNS (Social Network Service) and a function of installing a mobile homepage shortcut icon.

When the mobile homepage is displayed on the mobile web browser 210, the mobile homepage shortcut icon generation module 130 executes the JavaScript to install a mobile homepage shortcut icon of the mobile homepage 200 on the mobile terminal 200, the main screen.

On the other hand, the mobile homepage SNS sharing function is a function of sharing an image of the mobile homepage shortcut image to the mobile terminal 300 of another customer through the customer's SNS by the execution of the customer. Accordingly, a mobile homepage shortcut icon can be propagated through the SNS and installed in the mobile terminal 300 of another customer.

This mobile homepage shortcut icon maximizes the advertisement effect of the advertiser and the customer can access the advertiser 's mobile homepage at any time, which can lead to an increase in the sales of the advertiser.

On the other hand, when the mobile homepage SNS sharing function is executed on the mobile homepage of the mobile terminal 200, the mobile homepage shortcut icon sharing module 130 can be configured to share the mobile homepage shortcut image with other mobile terminals through the SNS have.

Here, the mobile homepage shortcut icon sharing module 130 may be configured to detect in real time whether the customer has performed the mobile homepage SNS sharing function at the mobile terminal 200 of the customer.

The discount coupon providing module 150 may be configured to provide the discount coupon in real time to the mobile terminal 200 when the mobile homepage SNS sharing function is executed in the mobile terminal 200 of the customer. These incentives allow customers to share more SNS and increase their advertising effectiveness.

2 is an illustration of an X banner in an offline store according to an embodiment of the present invention.

In the X-banner of FIG. 2, a method of accessing the advertiser's mobile homepage is displayed, and a discount coupon is given when the user accesses the mobile homepage after sharing the connection.

3 is a flowchart of an advertisement method by sharing an icon shortcut icon on a mobile home page according to an embodiment of the present invention.

3, a mobile terminal 200 of a customer accesses an advertiser server (not shown) through an X-banner provided in an offline store (S101).

Here, in the advertiser server (not shown), the advertisement device 100 by sharing the shortcut icon of the mobile homepage is implemented as a java script.

Next, the advertiser server (not shown) detects the connection to the mobile terminal 200 of the customer (S102).

Next, an advertiser server (not shown) executes a Java script to transmit a mobile homepage SNS (social network service) sharing function and a mobile homepage shortcut icon homepage to the mobile terminal 200 in which the connection is detected (S103).

Next, the mobile terminal 200 executes and displays the provided mobile homepage, and installs a mobile homepage shortcut icon and displays it on the main screen (S104).

Next, when the mobile homepage SNS sharing function is executed on the mobile homepage of the mobile terminal 200, the mobile homepage shortcut image is shared with another mobile terminal 200 through the SNS (S105).

Next, when another mobile terminal 200 receives an image of a mobile homepage shortcut image and executes it, a JavaScript is executed in an advertiser server (not shown), and another mobile terminal 200 installs a corresponding mobile homepage icon, (S106).

Next, the advertiser server (not shown) detects whether the mobile homepage SNS sharing function is executed in the mobile terminal 200 (S107).

At this time, if the mobile homepage SNS sharing function is executed as a result of the detection (S108), the advertiser server (not shown) provides the discount coupon for the mobile terminal 200 to the mobile terminal 200 in real time (S109).

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the following claims. There will be.

110: Mobile terminal connection detection module
120: Mobile homepage providing module
130: Mobile Homepage icon creation module
140: Mobile homepage shortcut icon sharing module
150: discount coupon providing module
210: Mobile web browser

Claims (4)

A mobile terminal connection detection module for detecting connection through an X-banner provided in an offline store by a customer's mobile terminal;
A mobile homepage having a function of sharing a mobile homepage SNS (Social Network Service) and a function of installing a mobile homepage shortcut icon by executing a java script is called a mobile homepage, A mobile homepage providing module provided to the terminal;
A mobile homepage shortcut icon generation module that executes a JavaScript to install a mobile homepage shortcut icon of the mobile homepage on the mobile terminal and displays the mobile homepage shortcut icon on a main screen;
When the mobile homepage SNS sharing function is executed on the mobile homepage of the mobile terminal, the mobile homepage shortcut image is shared with another mobile terminal through the SNS. Advertising device. The method according to claim 1,
And a discount coupon providing module for providing the discount coupon for the mobile terminal to the mobile terminal in real time when the mobile homepage SNS sharing function is executed. Advertising device. Connecting a customer's mobile terminal to an advertiser server via an X-banner provided in an offline store;
The advertiser server detecting connection of the mobile terminal of the customer;
A mobile homepage having a function of sharing a mobile homepage SNS (Social Network Service) and a mobile homepage shortcut icon by executing a java script is provided to the advertiser server, Providing to the detected mobile terminal;
The mobile terminal executes and displays the provided mobile homepage, installing the mobile homepage shortcut icon and displaying it on a main screen;
Sharing a mobile homepage shortcut image with another mobile terminal through the SNS when the mobile homepage SNS sharing function is executed on the mobile homepage of the mobile terminal;
Receiving a shortcut image of the mobile homepage from the other mobile terminal and executing the JavaScript on the advertiser server to display the mobile homepage icon on the desktop by installing the mobile homepage shortcut icon, Advertising method by shortcut icon sharing. The method of claim 3,
Detecting whether the advertiser server has executed the mobile homepage SNS sharing function in the mobile terminal;
Wherein the advertiser server provides the discount coupon for the mobile terminal to the mobile terminal in real time when the mobile homepage SNS sharing function is executed as a result of the detection. How to advertise by sharing.
KR1020160005027A 2016-01-15 2016-01-15 Advertising apparatus and method of sharing mobile homepage shortcut icon KR20160013528A (en)

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KR1020160005027A KR20160013528A (en) 2016-01-15 2016-01-15 Advertising apparatus and method of sharing mobile homepage shortcut icon

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020160005027A KR20160013528A (en) 2016-01-15 2016-01-15 Advertising apparatus and method of sharing mobile homepage shortcut icon

Publications (1)

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KR20160013528A true KR20160013528A (en) 2016-02-04

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Country Status (1)

Country Link
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