KR20160013520A - System and method for retrievable storage, detection and reproduction of information for advertising and information media - Google Patents

Abstract

DETAILED DESCRIPTION OF THE INVENTION The present invention relates to a system and method for callably storing, detecting and reproducing information by forming and detecting data elements provided and / or formed on the surface of an information carrier of an advertising-and / . Such a system creates unprecedented possibilities to optimize the advantages of digital communication technology in conjunction with conventional printing and advertising technologies. In this case, the advantages of conventional print media (e.g., newspapers, periodicals, magazines, books) are limited due to their handling, the visually prominent features and the qualitatively costly translation of multi- Lt; / RTI > It is an object of the present invention to provide a method and apparatus for starting an information carrier, starting from a visual display element on a carrier with a detectable data element of the information carrier, in particular a display element on the printed side of the printing material and advertising technical information, Enabling callable storage and playback while enabling data exchange between print media, advertising media, and digital communication technologies to be spanned over the full range, while at the same time enabling existing multi-lingual information carriers to intervene and to be used to operate such systems Method. The object is achieved by means of the arrangement and form of the display elements of the individual textual and / or image-based entire displays connected with the information carrier, for the contentually same information of the entire display translated into another selectable language and / Forming a data descriptive connection code for another data bank associated with the entire display and generating a data descriptive connection to another linguistic information display of the entire display and / A display element of the selected area of the entire textual and / or image display from the data bank is detected by a camera system and / or a scanner, The access codes are decrypted and data descriptive connections are created using the decrypted access codes for the information to be individually allocated and stored and / or transmitted, and after such data descriptive assignment, the textual and / Or by displaying a display of the image full of the display and / or of another allocated information associated with the entire display.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates generally to systems and methods for callable storage, detection and playback of information in advertising and information media. BACKGROUND OF THE INVENTION < RTI ID = 0.0 >

The invention relates to a system for recoverably storing, detecting and reproducing information by formation and detection of data elements provided and / or formed on the surface of an information carrier of an advertising-and / ≪ / RTI > The method is also used to reproduce stored or transmitted information that is assigned to the data element with reference to the detected geometric shape and arrangement. In particular, the solution according to the invention relates to the application of advertising technical information in connection with the presentation on the advertising medium and in the printing technical processing of the surface of the printing material. At this time, the storage, detection and reproduction of information is performed under the combination of a mobile assembly of digital information technology (for example, a smart phone, a tablet-PC, a notebook and an iPad).

In a method known in the prior art, a grid image consisting of a small number of pixels is detected, evaluated and displayed to reproduce an image or text. By scanning textual and / or visual representations (e.g., images, logos) using a smartphone, iPad, tablet-computer camera assembly, scanner or the like, information in a pixel array contained within the representation is detected and / Can be reproduced. For example, in order to provide additional data on the grid image carrier for multiple image scenes, three-dimensional image representations or color-exposure attributes, further information is assigned to the pixels. According to DE 601 01 433 T2, for this purpose, invisible information associated with pixels of a visible image is also displayed on the carrier for the displayed visible image. The information associated with the pixels is recorded at each pixel location in the invisible layer and subsequently read out again. The re-read output of the information is made by directing a person to the medium with invisible light (infrared or ultraviolet) and measuring the reflected light at each pixel location. With the described solution, the pixel information associated with the image is recorded or re-read out on a hard copy-image carrier, such as, for example, color paper or film, using a further layer sensitive to light. When the information of the advertisement and the information medium is detected and reproduced, the combination of the print medium and the mobile terminal is not performed.

Furthermore, according to DE 10 2010 062 717 A1, it is also known to transmit textual texts present in the form of letters, in particular for the transmission of printed media. In this method, a mobile communication device equipped with a camera and a text data bank is applied. A photograph of the name (title, signature) assigned to the text text or a photograph of the printed code is generated by the camera. The encoding inferred from the picture or picture is transferred to the text data bank. The picture or encoding is then compared with the identification information stored in the text data bank. If there is a match, the associated text of the text text stored in the text data bank is transmitted to the mobile communication equipment in the form of language data. According to this method, a text article existing in a character form must be read before the user. Furthermore, the user can make a request by corresponding question, abbreviation and summary of the text. A disadvantage of this method is the detection of the individual name (title) next to the text of the text or the necessary provision of a code such as a barcode (e.g., print). On the other hand, the name (title, signature) is not provided in all the text texts printed in the print medium, and the contents of the information that can be transmitted on the other side are limited to the shape of the individual name. Due to the relatively small size of the title (title) compared to the textual texts thus characterized, photographic detection is difficult, time consuming, and only inaccurate. Data technical connections between inserts, announcements, side-by-side articles and external text data banks can not be manufactured because they are not named. Alternative applications of the code also require additional printing aspects of the code and additional printing aspects of the code for individual text writing, respectively. Thereby, in addition to the additional expense, the graphical shape of the information carrier can not be viewed and is not visually conspicuous.

A disadvantage of applying the known solution to the field of digital communication technology in conjunction with conventional printing technology (print media) is the optimality of the merits of the two technologies, which have never been possible. In this case, for users of print media (e.g., newspapers, periodicals, magazines, books) manufactured in a conventional manner, their advantages in flexible handling (e.g., collapsibility) In the case of the possibility of being able to do, the problem-free transport, the visually prominent form, and the publication in multiple languages, the attractive three-dimensional observability that acts to motivate qualitative translation and reading affinities can be maintained . At the same time, however, functional and technical cooperation with conventional print media is also required by the digital communication technology to be combined, and this cooperation can be handled in a simple and familiar manner, Enabling the exchange to be maintained while maintaining the quality of existing translations that are expensive. Furthermore, the data technical connection of the print medium to the advertising medium must be made using the digital communication technology to be combined.

It is an object of the present invention to provide a method and apparatus for starting an information carrier, starting from a visual display element on a carrier with a detectable data element of the information carrier, in particular a display element on the printed side of the printing material and advertising technical information, Enabling callable storage and playback while enabling data exchange between print media, advertising media, and digital communication technologies to be spanned over the full range, while at the same time enabling existing multi-lingual information carriers to intervene and to be used to operate such systems Method. The above problem is solved by a manufactured system and a method designed to operate the system. A system having the features according to claim 1 is described. Preferred improvements of this system are described by the features of claims 2 to 4. The method produced for this system describes the features of claims 5-11.

For this purpose, the connection information for the address of the storage medium is extracted from the individual shapes and arrangement of the individual data elements of the entire display. Thus, for example, roles can be loaded into the data memory of the I-Pad by scanning the image display and, in conjunction therewith, by detecting the digital information contained within the image display. By scanning the company logo, the digital information contained in the array of previously provided image elements (grid elements) can also be detected, stored and reproduced as well. Thus, even if other company-specific and event-related information besides features are not visually recognized by the customer in observing the features, such information can be delivered to the interested customer in a data-driven manner. The provision of the digital information can be made, for example, during printing of the printing material. In this case, the image-and text elements made up of the grid points are printed and technically interlinked with another pixel which is different in terms of geometry and / or arrangement. Likewise, the selected grid element itself may also contain digital information due to the different geometric shapes and / or different arrangements that exist for other grid elements. Thus, in addition to image- and textual information that can be visually perceived by the observer, other digital information can also be detected and read by these digital sensor units by scanning with a camera such as a handy, iPhone, smart phone, tablet- Can be edited.

Furthermore, the data elements can be formed by such an overlapping pixel array that emits light wavelengths outside of visible light, irrespective of the pixel arrangement displaying the visible image-and / or text elements. These data elements may be provided as a grid print on the surface of the printing material during the printing process. Starting from these data elements, the light waves lying outside the visible light are detected by a sensor suitable for the detection of such frequencies or by filtering associated with the frequency of the scanned values. In this case, the visible and invisible pixel elements are evaluated separately with respect to their digital information. The stored digital information is detected by filtering the optical color by applying the software used for this purpose. That is to say, with such a software, the "template" is "raised" on the digital data element when detecting the value, whereby only the visible digital information or only the invisible digital information is evaluated. Data elements that are not individually involved in detection are so-called "concealed ". In yet another variant, in a pixel arrangement forming an image-and / or text element of a visual display, pixel arrangements selected in accordance with the geometrical pattern provided beforehand are formed in different geometrical shapes, One or more invisible pixel arrays containing second digital information are formed. Furthermore, there is an enormous possibility that one or more other pixel arrays are arranged in the pixel array forming image-and / or text elements on the printing material, And are made up of different pixels having different geometric shapes.

Thus, each symbol is also assigned a language-specific letter symbol for all related translations. Thus, for example, when publishing in two languages, the individual character symbols of the second language are displayed by discrete invisible pixel arrays of six pixels. Thereby, there is a possibility that the first language can assign ²⁶ alphabetic characters digitally encrypted. Depending on the aspect, an invisible pixel array of each character symbol in the translation covers the printed pixel array of the relevant character symbol in the visible language. As symbolic elements of the text translated into multiple languages, different letter type spellings (e.g., Latin, Cyrillic, Greek, Arabic, Chinese characters) may be applied.

With the solution according to the invention, the advantages of conventional printing in relation to handleability and the three-dimensional shaping and visually responsive molding of the printed product must be linked to the advantages and possibilities of digital communication technology. In particular, in this case, the advantages of digital storage, processing and flexible data access must be linked to the advantages of storage, processing and data access of conventional processing using print media. Ultimately, paper consumption must also be reduced by the broader public response and by reducing the number of print media made in paper form, thereby protecting the environment efficiently. Starting with the objective of sending printed works in multiple languages (eg professional periodicals, daily newspapers, magazines and books) to the international market, the translations required for this are carried out and stored by a professionally qualified translator. Printed products can be printed in the language of the country where the product is sent. Related translations may be stored on a single server or alternatively by a mobile terminal (e.g., a laptop, tablet-PC, smart phone, iPad, e-book reader) Lt; / RTI > To reach the relevant translation of the selected page or selected text area, the mobile terminal or PC needs digital access information to the storage location (server). For this purpose, a so-called QR-code shape pixel combination is commonly used and used. With such a code, encrypted connection information (URL-address) can be assigned when printing one page, one text area, or one image technically. In order to find a translated relevant place (e.g., page or article) of each selected text area, this contact information (URL-address) must be present. This situation may require the printing of QR-codes at each of these locations. However, such a necessary code is an additional printing surface which interferes with reading and which means at least an additional printing surface on each page of the production. In addition, these codes will require additional processing time at the time of printing preparation and additional printing materials such as larger printing plate sides, larger printing paper sizes, more printing colors, and eventually larger printing products.

In order to eliminate these disadvantages, individual access information for the translated page or for the translated text area (e.g., article) is extracted from the existing original text of the printed production, corresponding to the produced method. In this case, any page or selected text area of the same printed product originates from the fact that it is not identical to the content in terms of both the textual and textual aspects of these pages or text areas. Thereby, the individual pages or the selected text areas can also be assigned to different internet addresses and / or memory addresses, which can store and translate related pages or text areas to be found and displayed by the mobile terminal. Likewise, the assignment of another or more detailed information on the detected text-or image area is also made.

For this purpose, a page or text area is detected by an operation "skip over" the search field of the mobile terminal camera. As such, the page or detected text area (e.g., article) will also contain a pixel combination that includes access information for the internet address of the translated page, also in the printed pixel area by the printing process. After creating the Internet connection, in the mobile terminal, the language detected by the camera or the language in which the text area (article) is created and the language that should be displayed by the mobile terminal is selected. In another embodiment of the solution according to the invention, the translation obtainable via the Internet can also be stored as a file in the mobile terminal when selling the printed product, or in the form of a mobile data carrier (e.g. USB-stick) . According to this embodiment, it is possible to display a translated text area which is independent of the Internet connection at a later time.

Thereby, a so-called translation machine, which is generally known, is no longer necessary. When starting from the current quality development status of machine translation, the translation quality of the solution according to the invention is correspondingly high because the task of translating the printed production into another language is not required before the translation is stored Because it was executed by a translator.

Hereinafter, the present invention will be described in detail with reference to three embodiments. In the drawing
Figure 1 shows a schematic arrangement of a system assembly for a print medium,
Figure 2 shows a schematic arrangement of a system assembly for an advertising medium, and
Figure 3 shows a schematic arrangement of a system assembly for performance.

The schematic diagram of Figure 1 shows an arrangement of system assemblies for use with a system according to the invention for a print medium, in particular for a multi-language print medium. They are also used for creating connections to data banks and for calling other information or services. After the reader of the newspaper 1 selects the text 2 (e.g., an article, an advertisement) or an image 3 (photograph, picture) in which he is interested, A camera system is used to detect the full display of the text (2) or the image (3). In the illustrated example, the reader uses the tablet PC 5. With the camera image 4, the detected printing area is limited and reproduced by the monitor. Subsequently, the image photographing function is activated by the camera actuator of the tablet PC 5. Then, At this time, the entire detected individual newspaper area or the entire selected printing area simultaneously displays the page-or text area code at the same time as the detected pixel array. Each of these codes is assigned an address of a storage location of an Internet address (URL) or a mobile data memory (e.g., a USB stick) by software ("App"). At this time, the difference of each detected value corresponding to different text codes may be a different number of pixels, a percentage of each printed area, or a percentage distribution of pixels per unit area. With reference to the detected value, a storage location (URL-address, memory address) is allocated for the associated text or data bank translated using software and a data connection is created. Software ("App") made for the operation of the system is downloaded by the publisher via the Internet. Such downloads can be done individually or on the Internet in conjunction with individual print media (newspapers, brochures, professional literature). For this purpose, an internet connection is optionally made from the user to the "app" provider or the "app" is automatically downloaded by detection (scanning). In yet another possible variant embodiment, in such a downloading process, at the same time, a publication to another language of the print media may be downloaded into the memory of the mobile terminal or the connected mobile memory (e.g. USB-stick). When applied to multi-language print media, the selectability of the starting language and the target language is displayed after downloading the software ("APP") and after contacting such an associated contact surface. After executing the selection, the camera function of the mobile terminal is activated. Using the search field of the camera, the area of the entire page to be translated or the text field to be translated (e.g., an article) is detected. The translated text, which is then called by the terminal memory or mobile data memory over the Internet, is displayed by the monitor of the mobile terminal.

In Figure 2, a schematic arrangement of a system assembly for utilizing a system according to the present invention in conjunction with an advertising medium is reproduced. By detecting the entire advertisement display 9 of the advertisement medium 8 (for example, a video screen, an electronic billboard, an advertisement box) using the camera system of the tablet PC 5, a connection to the advertisement operator's server is created. For this purpose, the information of the display elements of the detected advertisement display 9 is evaluated and assigned an internet address (URL) each pre-programmed by the associated software ("app"). Then, with the support of the software by means of this URL-address, it may be possible to use other information or services related to the display of other languages and / A data technical connection to the provision is created. By the camera technical detection of the display elements of the instantaneous full-ad display, an array of individual visual elements (e.g. LEDs) of the advertising medium 8 is detected. These correspond to the pixel arrangement of the surface printed on the printing material of the printing medium, which is composed of pixels. The individual advertisement displays 9 differ from one another in terms of the total number of display elements (e.g. LEDs) illuminated per entire advertising area or in relation to the pre-provided unit area of the advertising surface to be displayed. When applying the video to form the advertisement display 9, different video sequences are used as encoding. In this case, the different image / unit time used for each advertisement display 9 is used as a code for assigning the URL-address. These different image / unit times are selected such that they can not be visually perceived at all by the observer. However, they each have one "unique" -character. Thus, when assigning a URL-address in a manner supported by software, a double-or-error arrangement may be excluded.

Thus, when a foreign visitor or traveler observes a commercial advertisement on the advertising medium, they can display advertising information on their terminal in their own language in their native language. Further, such advertising information may be combined, called and displayed with additional information. Thus, for example, there is a possibility that the related observer may be able to provide another information about the obtained product, the performance for the ticket or the availability of the ticket in a displayed state, and a mutual order.

In conjunction with the print media, the mobile terminal may be connected to the advertising medium after detecting the printed short advertisement instructions, the advertisement insertion slot or the advertisement image by a camera method. A full detailed display of the information with the associated graphical path description on the advertising medium can then be made. Further, the operator of the advertisement system prints the insertion port inside the print medium, thereby enabling the reader to obtain access to the spatially selectable advertisement medium (in some cases, no cost) by the camera-type detection of the insertion port . With such access, the reader can later connect his non-commercial information with commercial information and display this information. The software ("app") used at this time determines the next WLAN-access point through its mobile terminal for this purpose. Similarly, at the time of transmission, the data of the user having access authority is transmitted to the operator. There is also the possibility that the entire display of the advertisement can be detected in the advertising medium itself. After creating a data technical connection to the ad manipulator in a manner supported by software, data with access rights and non-commercial information to be displayed are transmitted. The information of the current position of the detected advertising medium 8 contained in encoded form in the entire display of the individual advertisement display 9 is then used to provide information of the non-commercial and commercial information Link can be created. Then, after the linking of the information, these information are guided and reproduced to the advertising medium 8 at the user's current location.

The illustration of FIG. 3 shows a schematic arrangement of a system assembly for utilizing the system according to the present invention in performance. When using the system for performance / event, the shape of the ticket 10 is used as a whole as a connection code for authorization for downloading of live-concert-live recording or other live-download. The ticket 10 is detected all over the face by the camera system of the tablet PC 5, and is assigned a URL-address by the "app". Thus, to the owner of the ticket 10, the possibility of downloading a live recording of this performance to / from the mobile terminal in near real time or storing it in the data memory 6 during performance, for example, during concert performance, is opened do. There is also a possibility that the authority for downloading can be obtained by detecting the advertisement insertion port of the performance planner in the print medium. At this time, the advertisement insertion port is detected as a whole, and a connection to the recording is generated by assigning the URL-address using the application. Therefore, the reader of the print medium can perform the performance progress as his / -Stream) or downloaded from the data bank 7 of the performance planner.

Optionally, there is also the possibility of reaching the right for downloading by detecting the advertisement display 9 of one advertisement medium 8. In this case, the advertisement display 9 includes a reference to the cost for obtaining the download-right and the progress of the payment process which can be done, for example, via the Internet-provider.

1: Newspaper
2: Text
3: Image
4: Camera image
5: Tablet-PC
6: Data memory
7: Data bank
8: Advertising media
9: Advertising display
10: Tickets

Claims (11)

A system for callable storage, detection and playback of information on an information carrier of an advertisement-and information carrier,
a) the arrangement and form of the display elements of the individual textual and / or image-based full display connected to the information carrier are arranged in relation to the contentually identical information of the entire display translated into another selectable language and / Forms a data descriptive access code for another data bank associated with the display,
or b) displaying, from the data bank, a textual and / or image-based full display, to create a data technical connection to another linguistic information display of the entire display and / The display element of the selected area is detected by the camera system and / or the scanner, then the access code is decoded from the arrangement and formation of the detected display elements, and
c) a data technical connection is created using a decrypted access code for information to be individually allocated and stored and / or transmitted, and after such data descriptive assignment, a textual and / And / or a display of another assigned information associated with the entire display is reproduced. The method according to claim 1,
Wherein the display element is comprised of two or more different pixel arrays, at least one of which is used to print-print image-and / or textual elements on a printing material, and at least to each display element Invisible pixel arrangement, and includes access information for other information related to the same individual text element and / or the entire display in a translated content content of another selectable language. 3. The method according to claim 1 or 2,
At least one further pixel array is arranged in the printed display of the pixel array forming the company logo, said further pixel array being arranged in an invisible pixel with a different geometric shape for these pixel shapes and from the entire company logo . ≪ / RTI > A method for operating a system according to claim 1,
In the case of printing one text in a predetermined language, at the same time, in conjunction with the mobile data memory in conjunction with the mobile data memory and / or in connection with the data memory integrated in the mobile terminal, Characterized in that an invisible pixel combination is provided that includes information enabling access to a storage location where the text translated into the language is stored. A method for operating a system according to claim 1,
After detecting the full display of the advertising information of the advertising medium and decrypting the encoded data therein, a data technical connection to the server of the advertising operator is established, and the advertising information individually detected by transmission of the decoded data Characterized in that the current location of the medium and the decrypted data also transmit the individual user data of the mobile terminal. A method for operating a system according to claim 1,
After detecting the entire display of the ticket and decrypting the encoded data therein, a data descriptive connection to the performance planner's server is configured using the mobile terminal, and the selectable data technical live recording of the performance is performed in near real time And can be called up and stored. A method for operating a system according to claim 1,
Characterized in that with reference to the technically feasible optical resolution of the display element, the maximum pre-arranged spacing of the camera system and / or the scanner with respect to the advertising information medium is determined by the camera system and / or the scanner used Lt; / RTI > A method for operating a system according to claim 1,
After detecting the entire display of the ad insertion slot for performance in the print medium and decrypting the encoded data therein, a data descriptive connection to the performance planner's server is configured and the selectable information of the obtained performance Stream) can be invoked. A method for operating a system according to claim 1,
After detecting the entire display of the advertisement insertion slot of the advertisement company in the print medium and decrypting the encoded data therein, a data technical connection to the advertisement company's server is configured, and a local selection can be made for non-commercial information Characterized in that data technical access to the advertising medium is opened. A method for operating a system according to claim 1,
After detecting the full display of the advertisement display of one advertising medium and decrypting the encoded data therein, the user information is transmitted via the mobile wireless communication technical assembly and / or the WLAN-assembly of the advertising operator, ≪ / RTI > is guided to an advertising medium at the current location of the user. 11. A method for operating a system according to claim 10,
Transmitting the user information as voice-and-image information at the same time and in near real time, and being processed for playback via the WebTV and / or TV-transmitter, the advertising medium.

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