KR20150132712A - Remind contents providing method using unused advertising inventory, apparatus and system therefor - Google Patents

Abstract

The present invention relates to a method and an apparatus for providing remind content by using an idle advertisement inventory, which can promote a similar advertisement effect by exposing content in a third application or a third web page through an advertisement inventory in an idle state when advertisement content runs out and the advertisement inventory is in an idle state. While a first application used as an advertisement medium is run, the apparatus accesses an advertisement service apparatus through a communications unit, receives advertisement content, and outputs the advertisement content to an execution screen of the first application through a set advertisement inventory, composes the remind content based on user-related information generated during execution of at least one second application, and stores the remind content in a remind content storage. If the apparatus does not receive the advertisement content, the apparatus outputs the remind content stored in the remind content storage through the advertisement inventory.

Description

Technical Field [0001] The present invention relates to a remind contents providing method using an idle advertisement inventory,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a technology for providing advertisements through advertisement media such as web pages and applications. More specifically, the present invention relates to a technology for providing advertisement through advertisement media, The present invention relates to a method of providing reminded contents using idle advertisement inventory and an apparatus therefor.

Advertising is a series of activities aimed at informing potential consumers about information about products and services and how to purchase them, and is generally provided through media such as newspapers and television.

Recently, with the rapid development of technology, it is possible to control the contents of advertisements exposed using a digital information display (digital information display), and to provide a digital signage ), New advertising media such as an application or a web page in which a software type advertisement module (advertisement SDK) is loaded and the advertisement contents are received through the loaded advertisement module and exposed through the designated advertisement inventory.

In a case where an advertisement is provided using an advertisement medium such as an application or a web page, the advertisement module may be provided in an open source form so that a developer can mount the advertisement module in various applications or web pages.

The advertisement module installed in the application, web page, or the like is generally implemented in software, and is configured to access the designated advertisement server and bring the advertisement contents to expose the advertisement contents to a designated advertisement inventory of the advertisement medium.

Here, the advertisement server sequentially delivers the registered advertisement contents when the advertisement module is requested. When the registered advertisement contents are exhausted, the advertisement contents are not transmitted to the advertisement module. Therefore, the advertisement inventory becomes idle, Is reduced.

Accordingly, there is a need for a method for effectively operating the advertisement inventory without leaving the empty space even when the advertisement contents are consumed.

Korean Registered Patent No. 10-1039197, registered May 30, 2011 (name: method and system for expressing advertisement in idle space when receiving message of incoming message)

Accordingly, the present invention has been proposed in order to more efficiently operate an advertisement inventory in a web page, an application, and the like in providing advertisements through various advertisement media. More specifically, when the advertisement contents are exhausted and the advertisement inventory is idle, A method for providing reminded contents using an idle advertisement inventory capable of achieving a similar advertisement effect by exposing the remind contents generated in the third application through the idle advertisement inventory, and an apparatus therefor.

As a means for solving the above-mentioned problems, there is provided a communication system comprising: a communication unit for transmitting and receiving data to and from an advertisement service apparatus through a communication network; A storage comprising a reminded content repository for storing one or more reminded content; And an advertisement service apparatus connected to the advertisement service apparatus through the communication unit during execution of a first application used as an advertisement medium to receive the advertisement content and output the advertisement content through the advertisement inventory set in the execution screen of the first application, And a controller for outputting the reminded content stored in the reminded content storage through the advertisement inventory when the reminded content is stored in the reminded content storage, And a terminal device.

In the present invention, the first application may request the advertisement service device to receive the advertisement content, output the advertisement content through the advertisement inventory set in the execution screen of the first application, and if the advertisement content is not received after the request of the advertisement content And an advertisement module for inquiring the reminded contents repository to obtain reminded contents and outputting the obtained reminded contents through the advertisement inventory. The second application collects user related information generated during the execution of the second application And a remind support module for composing the remind contents based on the collected user related information and registering the remind contents in the remind contents store.

In the terminal device according to the present invention, the one or more second applications may include a first application.

The reminded content repository may be a first input first output (FIFO) data repository.

In addition, according to another aspect of the present invention, there is provided a storage connection unit for providing a connection interface with a reminded content repository; A reminded content inquiry unit for confirming whether reminded content exists in the reminded content repository connected through the repository connection unit in accordance with the request for the replacement exposure of the reminded content and acquiring the reminded content from the reminded content repository if the reminded content exists; A reminded content constructing unit configured to process a display form corresponding to the advertisement inventory designated on the execution screen of the first application based on the presentation information of the reminded content acquired by the reminded content inquiry unit; And a reminded content exporter for outputting the reminded content processed by the reminded content creator to the advertisement inventory.

The advertisement module according to the embodiment of the present invention may further include a reminder statistics unit for collecting performance information on exhaustion, exposure, user reaction, etc. of the reminded contents through the advertisement inventory and transmitting the collected information to the advertisement service apparatus.

According to another aspect of the present invention, there is provided an advertisement module, comprising: an advertisement request unit for accessing an advertisement service apparatus and requesting advertisement contents according to an execution of the first application or an advertisement exposure request of a first application; And an advertisement receiving unit for receiving the advertisement content from the advertisement service apparatus, and generating a replacement exposure request for the reminded content when the advertisement content is not received.

Further, the advertisement module according to the embodiment of the present invention may further include: an advertisement configuration unit configured to configure the advertisement contents delivered from the advertisement reception unit according to the advertisement inventory; And an advertisement exposing unit for outputting the configured advertisement contents through the advertisement inventory.

In addition, the advertisement module according to the embodiment of the present invention may further include an advertisement statistics unit for collecting performance information, such as exposure of advertisement contents through the advertisement inventory and user response to the exposed advertisement contents, and transmitting the information to the advertisement service apparatus .

The present invention also provides an API unit for providing an application programming interface with a second application which is a main provider of a reminded content, A storage connection unit for performing an interface with a reminded content repository in which the reminded content is to be stored; A content management unit for collecting user related information generated in the second application through the API unit and constructing reminded contents based on the collected user related information; And a content provider for transmitting and storing the remind contents generated by the content manager to the remind contents store connected through the repository connection unit.

The remind support module according to the embodiment of the present invention may further include a registering unit for registering the content provider, which is the subject of providing the reminded content, in the reminded content repository.

In addition, according to still another aspect of the present invention, there is provided a method of providing advertisement contents, comprising the steps of: an advertisement module accessing an advertisement service device in response to an advertisement exposure request to request advertisement contents; Confirming whether advertisement contents are received from the advertisement contents; Outputting the received advertisement contents through the advertisement inventory designated on the execution screen of the first application designated as the advertisement medium when the advertisement contents are received; If the advertisement content is not received, retrieving the preset reminded content repository to obtain the reminded content; And outputting the acquired reminded contents through the advertisement inventory instead of the advertisement contents. The present invention further provides a method of providing reminded contents using the idle advertisement inventory.

A method for providing a reminded content according to an exemplary embodiment of the present invention includes: performing a connection with the reminded content repository before acquiring the reminded content; And obtaining access rights to the reminded content repository.

In addition, the method may further include outputting the received advertisement contents through the advertisement inventory when the advertisement contents are received as a result of the checking.

In addition, according to another aspect of the present invention, there is provided a remind support module, comprising: connecting to a reminded content repository according to a content registration request; Collecting user-related information generated during execution of a second application set as a reminder content providing entity, and constructing reminded content based on the collected user-related information; And transmitting the configured remind content to the reminded content repository. ≪ Desc / Clms Page number 2 >

The method of providing reminded contents using the idle advertisement inventory described above can be implemented by a program and recorded in a computer-readable recording medium.

The present invention provides advertisement contents through an advertisement medium such as an application or a web page. The advertisement contents are received from an advertisement service device through an advertisement module mounted on the advertisement medium, When there is no advertisement content to be output through the advertisement inventory, reminded content is configured based on user-related information generated during execution of one or more applications installed in the terminal device and outputted through an advertisement inventory instead of the advertisement content, So that the effect of the similar advertisement can be achieved.

In particular, the present invention can constitute and provide reminded contents based on shopping cart setting information provided by an electronic commerce service, and as a result, information on a product designated by the user can be outputted in a reminder form through the advertisement inventory .

1 is a block diagram showing a schematic structure of an advertisement service system according to an embodiment of the present invention.
2 is a block diagram illustrating a configuration of a terminal apparatus in an advertisement service system according to an embodiment of the present invention.
3 is a block diagram illustrating a detailed configuration of a first application according to an embodiment of the present invention.
4 is a block diagram illustrating a detailed configuration of a second application according to an embodiment of the present invention.
5 is a diagram for explaining a process of providing reminded contents in an advertisement service system according to the present invention.
FIG. 6 is a table showing a structure of a reminded content storage for managing reminded contents in the advertisement service system according to the present invention.
7 is a flowchart illustrating a process of registering a reminded content by a remind support module in the advertisement service system according to the present invention.
8 is a flowchart illustrating a process of providing advertisement contents by an advertisement module in an advertisement service system according to the present invention.
9 is a flowchart illustrating a process of providing reminded contents by the advertisement module in the advertisement service system according to the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the present specification and claims should not be construed to be limited to ordinary or dictionary meanings and the inventor is not limited to the concept of terminology for describing his or her invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

Also, terms including ordinal numbers such as first, second, etc. are used to describe various elements, and are used only for the purpose of distinguishing one element from another, Not used. For example, without departing from the scope of the present invention, the second component may be referred to as a first component, and similarly, the first component may also be referred to as a second component.

In addition, when referring to an element as being "connected" or "connected" to another element, it means that it can be connected or connected logically or physically. In other words, it is to be understood that although an element may be directly connected or connected to another element, there may be other elements in between, or indirectly connected or connected.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. It is also to be understood that the terms such as " comprising "or" having ", as used herein, are intended to specify the presence of stated features, integers, It should be understood that the foregoing does not preclude the presence or addition of other features, numbers, steps, operations, elements, parts, or combinations thereof.

First, an advertisement service system according to an embodiment of the present invention will be schematically described with reference to FIG.

1 is a block diagram showing a schematic structure of an advertisement service system according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement service system according to embodiments of the present invention may include one or more terminal devices 10 and an advertisement service apparatus 20 interworking through a communication network 30.

The terminal device 10 is a device used by a user and means a terminal capable of transmitting and receiving various data via the communication network 30 according to a user's operation. More specifically, the terminal device 10 according to the embodiment of the present invention executes one or more applications, connects to the communication network 30 during execution of the application, and connects to another server device, for example, (Portable Multimedia Player), a MID (Mobile Internet Device), and the like. The mobile terminal 100 may be a mobile phone, a portable multimedia player (MID) A smart phone, a desktop, a tablet PC, a notebook, and a netbook.

The terminal device 10 also includes a browser for communicating with the advertisement service apparatus 20 via the communication network 30, a memory for storing programs and protocols, a microprocessor for executing and controlling various programs, and the like can do.

In particular, the terminal device 10 according to the embodiment of the present invention receives and stores an application or web page for an advertisement service in cooperation with the advertisement service apparatus 20 through the communication network 30, Executes the received application or web page, and controls the advertisement received from the advertisement service apparatus 20 according to the execution of the application or web page to be exposed on the application or web page. Here, the advertisement medium providing the advertisement service may include an application, a web page, and the like. Hereinafter, an application will be described as an advertisement medium in an embodiment of the present invention.

The advertisement service apparatus 20 is a server apparatus for managing and storing advertisements registered from an advertiser and providing registered advertisements to the one or more terminal apparatuses 10 according to an advertisement scheduling rule. In particular, the advertisement service apparatus 20 may provide an advertisement module (advertisement SDK (Software Development Kit)) for requesting and receiving advertisement contents and exposing the received advertisement contents to the designated advertisement inventory to the application or the web page developer , The advertisement module can be mounted on an application or web page developed by the developer. An application that exploited the advertisement module is hereinafter referred to as a first application.

In addition, the advertisement service apparatus 20 provides the advertisement contents in response to a request from the terminal device 10 executing the first application having the advertisement module installed therein. More specifically, the advertisement service device 20 confirms the advertisement setting information included in the advertisement request information received from the terminal device 10, detects the advertisement according to the advertisement setting information, and transmits the detected advertisement to the terminal device 10 Lt; / RTI >

In providing the advertisement service on the basis of the terminal device 10, the advertisement service device 20 and the communication network 30, the terminal device 10 may include the first application in the first application The advertisement service apparatus 20 requests the advertisement contents through the advertisement module 20 and exposes the advertisement contents to the advertisement inventory set on the execution screen of the application or the web page. If not received, the reminded content may be retrieved from the reminded content repository stored within the terminal device 10 and exposed to the idle ad inventory. In this case, the reminded contents are user related contents created in one or more other applications installed in the terminal device 10, for example, in a shopping cart or a Wish list And may be product related contents.

For this, the other application executed in the terminal device 10 may further include a remind support module (a remind support SDK), and the remind support module stores user related contents generated by the application in the remind contents store . Hereinafter, the application including the remind support module is referred to as a second application. For the sake of reference, although the application in which the advertisement module is loaded and the application in which the remind support module is mounted are separately described as the first and second applications in this specification, this is merely for convenience of explanation, and the advertisement module and the remind support module May be mounted together in the same application. That is, the first application and the second application may be the same application.

According to the above description, if there is no advertisement content to be exposed due to exhaustion of the advertisement content, it is possible to provide the similar advertisement effect by exposing the remind content related to the user without leaving the advertisement inventory as a blank space. So that it can be operated efficiently.

The above-described functions can be implemented by a processor mounted on the terminal device 10 or the advertisement service apparatus 20 according to the embodiment of the present invention processes program instructions for performing the above-described functions. In one implementation, the processor may be a single-threaded processor, and in other embodiments, the processor may be a multi-threaded processor. Further, the processor is capable of processing instructions stored on a memory or storage device. In addition, the instructions may include interpreted instructions such as, for example, script commands, such as JavaScript or ECMAScript commands, or other instructions stored in executable code or a computer-readable medium.

In addition, the communication network 30 in which one or more terminal devices 10 and the advertisement service apparatus 20 are linked can transmit and receive data using an Internet protocol using various wired / wireless communication technologies such as an Internet network, an intranet network, a mobile communication network, Is a network. The communication network 30 may be a closed network such as a LAN (Local Area Network) or a WAN (Wide Area Network), an open network such as the Internet, a Code Division Multiple Access (CDMA) The concept is called the next generation network and computing network that will be implemented next, such as Multiple Access, Global System for Mobile Communications (GSM), Long Term Evolution (LTE) and Evolved Packet Core (EPC)

Next, the process of providing the reminded contents according to the present invention will be described based on the detailed configuration and operation of the terminal device 10. FIG.

2 is a block diagram showing the configuration of the terminal device 10 in the advertisement service system according to the embodiment of the present invention.

2, a terminal device 10 according to an embodiment of the present invention includes a communication unit 11, an input unit 12, an output unit 13, a storage unit 14, and a controller 15 .

The communication unit 11 is configured to transmit and receive data through the communication network 30 and can process data through various communication methods as well as a wired method and a wireless method depending on the type of the communication network 30. [ In addition, the communication unit 11 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 11 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively. In particular, the communication unit 11 according to the embodiment of the present invention accesses the advertisement service apparatus 20 via the communication network 30, requests the advertisement service apparatus 20 for advertisement contents, And receives advertisement contents.

The input unit 12 is a means for inputting a user command or data. The input unit 12 generates various input data including numbers, characters, and symbols according to user's operations and transmits the input data to the control unit 15, The control unit 15 transmits a command related to the function setting and the function control of the control unit 10 to the control unit 15. The input unit 12 may include at least one of a keypad and a touchpad that generates an input signal according to a user's operation. The input unit 12 may be implemented as any type of input means that can be developed in addition to an input device such as a keyboard, a keypad, a mouse, a joystick, and the like.

The output unit 13 is basically a means for outputting information generated in accordance with the operation of the terminal device 10 so that the user can recognize the information through visual, auditory, or tactile sense. The output unit 13 may include a display device for outputting visual information, an audio device (speaker) for outputting auditory information, a haptic device for outputting tactile information, and the like. The display device may be a touch screen. When the display device is formed in the form of a touch screen, the display device may perform some or all of the functions of the input section 13. [ An audio device may represent a speaker typically. In particular, the output unit 13 according to the embodiment of the present invention can display an application execution screen, and can display advertisement contents or reminded contents in the advertisement inventory defined in the application execution screen according to the operation of the advertisement module included in the application Display.

The storage unit 13 is a structure for storing programs and data necessary for the operation of the terminal device 10. [ The storage unit 13 basically stores an operating system (OS) program of the terminal device 10 and also stores one or more applications that are based on the OS environment, Data can be stored. In particular, in the present invention, the storage unit 13 includes a preset reminded content storage 60 for storing the reminded contents. The reminded content repository 60 may be established upon initial operation of the remind support module according to the present invention and may then be shared with the remind support module and the advertisement module according to the present invention. In addition, the reminded content repository 60 is a FIFO (First Input First Output) data storage space in which the user-related remind contents created in one or more second applications are stored according to the input order, And is exhausted according to the storage order. The storage unit 14 may be an optical storage medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD) A magneto-optical medium such as a floppy disk, and a ROM, a random access memory (RAM), and a flash memory.

Finally, the control unit 15 is configured to control the overall operation of the terminal device 10, and the control unit 15 may be implemented by including a processor such as a microprocessor or a CPU. When the power is turned on, the control unit 15 executes the OS program stored in the storage unit 14 to build an execution environment, and executes one or more applications according to the user command transmitted from the input unit 12 , A predetermined function or service can be provided to the user. In particular, the control unit 15 of the terminal device 10 according to the present invention may execute one or more first applications 40 and one or more second applications 50. [

The first application 40 may include an advertisement module according to the present invention to receive advertisement contents from the advertisement service device 20 during execution of an application and expose the advertisement contents through a designated advertisement inventory, And the second application 50 can register the user related reminded content in the reminded content repository 60 by searching for the remind support module according to the present invention.

The configuration of the first and second applications 40 and 50 will be described in more detail with reference to Figs. 3 and 4. Fig.

3 is a block diagram illustrating a module configuration of a first application 40 according to an embodiment of the present invention. Here, the module is expressed as a function unit, and can be implemented in software form.

Referring to FIG. 3, the first application 40 may include a first application logic module 41 and an advertisement module 42.

The first application logic module 41 is a logic part implemented by an actual application developer to perform a predetermined function set by the application developer, for example, in the case of a game application, a logic part for executing a game And are not directly related to the present invention, and they are implemented differently according to applications, and a detailed description thereof will be omitted.

Next, the advertisement module 42 accesses the advertisement service apparatus 20 to receive the advertisement content, and exposes the received advertisement content through the advertisement inventory set in a predetermined area of the execution screen of the first application 40 . In particular, in the present invention, when the advertisement content is not received from the advertisement service apparatus 20 and the advertisement inventory is in the idle state, the advertisement module 42 accesses the reminded content storage 60, And to expose the received and received remind contents through the advertisement inventory instead of the advertisement contents.

The advertisement module 42 includes an advertisement requesting unit 421, an advertisement receiving unit 422, an advertisement forming unit 423, an advertisement exposure unit 424, an advertisement statistics unit 425, A reminded content constructing unit 428, a reminded content exposing unit 429, and a remind statistic unit 430. The reminded content providing unit 428, the reminded content inquiry unit 427, the reminded content constructing unit 428, the reminded content exposing unit 429,

Here, the advertisement requesting unit 421, the advertisement receiving unit 422, the advertisement forming unit 423, the advertisement exposing unit 424, and the advertisement statistics unit 425 are functional units for processing advertisements, The advertisement requesting unit 421 operates in response to an activation request from the first application logic module 41 or upon execution of the first application to access the advertisement service apparatus 20 and request advertisement contents. At this time, the advertisement requesting unit 421 may transmit the information of the first application, the user information or the information of the terminal device 10 together to request the advertisement contents suitable for the first application or the user of the first application have. The request is transmitted to the advertisement service apparatus 20 through the communication unit 11 under the control of the control unit 15. [ Then, the advertisement receiving unit 422 receives the advertisement content from the advertisement service apparatus 20, and when the reception of the advertisement content is confirmed, the advertisement receiving unit 422 delivers the advertisement content to the advertisement configuration unit 423. At this time, if the advertisement reception unit 422 receives a response from the advertisement service apparatus 20 that the advertisement content is not present, or if the advertisement content is not received within a predetermined time after the advertisement request of the advertisement request unit 421, Lt; / RTI > When the advertisement contents are received by the advertisement receiving unit 422, the advertisement forming unit 424 arranges the received advertisement contents according to the advertisement inventory of the first application, and the advertisement exposing unit 424 arranges the advertisement contents, The advertisement statistics unit 425 collects performance information such as the exposure of the advertisement content and the user response to the exposed advertisement content by the advertisement exposure unit 424, (20).

Next, the repository connection unit 426, the reminded content inquiry unit 427, the reminded content formation unit 428, the reminded content exposing unit 429, and the remind statistic unit 430, I.e., a function for processing the reminded content when there is no advertisement content, is activated by requesting the alternate exposure of the reminded content in the advertisement receiving unit 422, and operates as follows.

The repository connection unit 426 provides a connection interface with the reminded content repository 60 in response to the request for replacing the reminded content. The reminded content inquiry unit 427 receives the remind content, The reminded content creator 428 checks whether or not the reminded content exists in the content store 60 and acquires the reminded content from the reminded content store 60 when the reminded content exists, The reminded content exposing unit 429 displays the reminded content processed by the reminded content composing unit 428 on the advertisement inventory. The reminded content exposing unit 429 displays the reminded content processed by the reminded content configuring unit 428 on the advertisement inventory, (430) may be used to indicate the exhaustion, exposure, and user response of the reminded content And transmits the collected performance information to the advertisement service apparatus 20.

Next, FIG. 4 is a block diagram illustrating a configuration of a second application according to an embodiment of the present invention.

Referring to FIG. 4, the second application 50 may include a second application logic module 51 and a remind support module 52.

The second application logic module 51 is a logic part implemented by an actual application developer to perform a predetermined function set by the application developer, for example, in the case of a game application, a logic part for executing a game . The configuration and operation of the second application logic module 51 are not directly related to the present invention, but are implemented differently according to the application, and thus the detailed description thereof will be omitted.

The remind support module 52 includes an API (Application Programmable Interface) unit 521, a storage connection unit 522, and a storage connection unit 524. The remind support module 52 is a unit for collecting the reminded content according to the present invention and storing the reminded content in the reminded content storage 60, A registration unit 523, a content management unit 524, and a content providing unit 525.

The API unit 521 provides an application programming interface with the second application logic module 51. Specifically, the API unit 521 stores user-related contents (e.g., shopping cart information, bookmark information, etc.) that can be used as reminded contents ). ≪ / RTI >

The storage connection unit 522 is a configuration for performing an interface with the reminded content repository 60 in which the reminded content is to be stored.

Specifically, the registration unit 523 provides reminded contents using the application name, the service name, or the service provider name of the second application on which the remind support module 50 is mounted In the reminded content repository 60 connected through the repository connection 522. [ For this, the registering unit 523 can acquire necessary information from the second application logic module 51 through the API unit 521. [

Specifically, the content management unit 524 is configured to generate and manage the reminded content. Specifically, the content management unit 524 interlocks with the second application logic module 51 through the API unit 521, , And generates the remind contents based on the collected user related information. 6, the remindent content generated by the content management unit 524 includes at least one of the provider identification information, the content name, the content description, the content representative image, and the content detail URI information . Here, the provider identification information may be an application name of a second application, a service provider name, and the like, and the content name may be a product name of the corresponding content. In order to acquire such information, the content management unit 524 may link the API unit 521 with the second application logic module 51.

Finally, the content providing unit 525 transmits and stores the reminded content generated by the content managing unit 524 to the reminded content repository 60 connected via the repository connection unit 522, or stores the reminded content in the reminded content repository 60 Delete the stored remind contents.

In the above description, it is assumed that the advertisement module 42 and the remind support module 52 are installed in different applications. Alternatively, the advertisement module 42 and the remind support module 52 may be installed in the same application . However, at this time, the advertisement module 42 and the remind support module 52 operate independently of each other.

In addition, the above-described advertisement module 42 and the remind support module 52 may be provided to application developers in an open source form, and each application may be provided with an advertisement module 42 and a remind support module 52 ) Can be mounted.

Next, a process of providing reminded contents by the advertisement module 42 and the remind support module 52 configured as described above will be described with reference to FIG.

5 is a diagram for explaining a process of providing reminded contents in an advertisement service system according to the present invention.

5, when the one or more second applications 50 are executed, the remind support module 52 loaded in the second application 50 is configured to receive user-related information generated during the execution of the second application 50 And stores the generated remind contents in the reminded content storage 60 (1 & cir & Accordingly, one or more pieces of remind contents are stored in the remind contents store 60, wherein one or more pieces of remind contents are sequentially stored according to the input order, and the remind contents stored in the remind contents store 60 are stored in the remind contents storage 60 Information including at least one of the provider identification information, the content name, the content description, the content representative image, and the content detail URI information. Here, the provider identification information may be an application name of a second application, a service provider name, and the like, and the content name may be a product name of the corresponding content.

On the other hand, when the first application 40 is executed, the advertisement module 42 installed in the first application 40 accesses the advertisement service apparatus 20, requests the advertisement contents and receives a response thereto ). At this time, the advertisement service apparatus 20 can provide the advertisement contents as a response. If all the advertisement contents are exhausted, the advertisement service apparatus 20 can transmit a response indicating that there is no advertisement contents.

Accordingly, when the advertisement content is received, the advertisement module 42 of the first application 40 exposes the received advertisement content to the advertisement inventory, and when the advertisement content is not received, the advertisement module 42 inquires the remained content storage 60 , And acquires the remind contents (3).

At this time, the reminded content repository 60 is a FIFO type data repository, and the remind content that is stored first is provided to the advertisement module 42 of the first application 40, and the provided reminded content is deleted.

The advertisement module 42 of the first application 40 that has obtained the reminded content exposes the reminded content to the advertisement inventory (4).

Accordingly, when the first application 40 is executed, the user of the terminal device 10 receives the advertisement contents through the advertisement inventory or receives the remind contents related to the advertisement contents.

The above-described remind content providing process will be described in more detail by dividing it into the components.

7 is a flowchart illustrating a process of registering a reminded content by the remind support module 52 in the advertisement service system according to the present invention.

Referring to FIG. 7, the remind support module 52 starts operation according to the content registration request (S101). Here, the content registration request may be generated by setting the user or application developer to provide the reminded content among the setting information of the second application 50, or may be generated according to the execution of the second application 50.

The remade support module 52 that has started this operation connects to the reminded content repository 60 where the remind content will be stored through the repository connection 522 (S103), and obtains the repos access right (S105).

Then, the remind support module 52 registers the content provider providing the reminded content through the registration unit 523 (S107). At this time, the content provider can be registered using the application name, the service name, or the service provider name of the second application 50.

The remind support module 52 then collects the user-related information (e.g., shopping cart setting information) generated according to the execution of the second application logic module 51 and, based on the collected user-related information, (S109), and transmits the configured remind content to the reminded content repository 60 (S111). Accordingly, the remind contents are sequentially stored in the reminded contents storage 60 in the order in which they are transmitted.

Next, FIG. 8 is a flowchart illustrating a process of providing advertisement contents by the advertisement module 42 in the advertisement service system according to the present invention.

Referring to FIG. 8, the advertisement module 42 installed in the first application 40 starts operation according to the advertisement exposure request by the advertisement medium (S201). The advertisement exposure request may be generated upon the first execution of the first application 40 or a predetermined event occurrence during the execution of the first application logic module 41. [

The advertisement module 42 that has started the operation first connects to the advertisement service device 20 in step S203 and transmits the advertisement content request to the connected advertisement service device 20 in step S205. At this time, the advertisement module 42 may transmit user information of the terminal device 10, information of the first application, and the like together so that the advertisement service device 20 can select suitable advertisement contents.

Then, the advertisement module 42 confirms whether advertisement contents are received through the advertisement receiving unit 422 (S207).

As a result, when the advertisement contents are received, the advertisement module 42 processes the received advertisement contents to output the advertisement contents received in the designated advertisement inventory area of the execution screen of the first application 400, and exposes the advertisement contents to the user S209).

On the other hand, if the advertisement content is not received as a result of the checking, the advertisement module 42 determines that the idle state of the advertisement inventory has occurred (S211), and renders the reminded content to be exposed through the advertisement inventory And generates a substitute exposure request for the content (S301). In response to the request for alternative exposure of the remind contents, the advertisement module 42 operates as shown in FIG.

9 is a flowchart illustrating a process of providing reminded contents by the advertisement module 42 in the advertisement service system according to the present invention.

9, the advertisement module 42 tries to connect to the reminded content repository 60 through the repository connection 426 and requests the reminded content repository 60 to access the reminded content repository 60 (step S301) (S305).

The advertisement module 42 checks whether the reminded content exists in the reminded content repository 60 connected via the reminded content inquiry unit 427 and acquires the reminded content from the reminded content repository 60 (S307). At this time, as the FIFO data storage of the reminded content repository 60, the remind content stored first in accordance with the storage order is provided to the advertisement module 42, and the provided remind content is deleted.

Then, the advertisement module 42 constructs the reminded content in a display format suitable for the advertisement inventory based on the representation information of the reminded content acquired through the reminded content forming unit 428 (S309), and displays the reminded content exposing unit 429 And displays the reminded content configured by the reminded content creator 428 on the advertisement inventory (S311).

The advertisement module 42 collects performance information (statistics log) on exhaustion, exposure, user reaction, etc. of the displayed remind content through the remind statistic unit 430 and transmits it to the advertisement service apparatus 20 (S313).

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be apparent to those skilled in the art. Furthermore, although specific terms are used in this specification and the drawings, they are used in a generic sense only to facilitate the description of the invention and to facilitate understanding of the invention, and are not intended to limit the scope of the invention.

Also, although the present specification and drawings describe exemplary device configurations, the functional operations and subject matter implementations described herein may be implemented with other types of digital electronic circuits, Software, firmware, or hardware, including equivalents thereof, or may be implemented as a combination of one or more of the foregoing. Implementations of the subject matter described herein may be embodied in one or more computer program products, i. E. One for computer program instructions encoded on a program storage medium of the type for < RTI ID = 0.0 & And can be implemented as a module as described above. The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

A computer program (also known as a program, software, software application, script, or code) that is loaded on an apparatus according to the present invention and which implements the method according to the present invention may be a compiled or interpreted language or a program containing a priori or procedural language Language, and may be deployed in any form including standalone programs or modules, components, subroutines, or other units suitable for use in a computer environment. A computer program does not necessarily correspond to a file in the file system. The program may be stored in a single file provided to the requested program, or in multiple interactive files (e.g., a file storing one or more modules, subprograms, or portions of code) (E.g., one or more scripts stored in a markup language document). A computer program may be deployed to run on multiple computers or on one computer, located on a single site or distributed across multiple sites and interconnected by a communications network.

Computer-readable media suitable for storing computer program instructions and data include semiconductor memory devices such as, for example, EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, And DVD-ROM disks, including non-volatile memory, media and memory devices. The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood.

The description sets forth the best mode of the invention, and is provided to illustrate the invention and to enable those skilled in the art to make and use the invention. The written description is not intended to limit the invention to the specific terminology presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art will be able to make adaptations, modifications, and variations on these examples without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited by the described embodiments but should be defined by the claims.

The present invention can be applied to an advertisement service system that provides advertisement contents through an advertisement medium such as an application or a web page. The advertisement contents are received from an advertisement service apparatus through an advertisement module mounted on the advertisement medium, When there is no advertisement content to be outputted through the advertisement inventory during the exposure through the inventory, remind content is configured based on the user-related information generated during execution of one or more applications installed in the terminal device, The similar advertisement effect can be achieved while minimizing the idle state of the advertisement inventory.

In particular, the present invention can constitute and provide reminded contents based on shopping cart setting information provided by an electronic commerce service, and as a result, information on a product designated by the user can be outputted in a reminder form through the advertisement inventory .

10: terminal device 20: advertisement service device
30: communication network 40: first application
50: second application 60: reminded content repository
42: Advertisement module 52: Remind support module

Claims (17)

A communication unit for transmitting and receiving data to and from the advertisement service apparatus through a communication network;
A storage comprising a reminded content repository for storing one or more reminded content; And
The method comprising: connecting to an advertisement service apparatus through the communication unit during execution of a first application used as an advertisement medium, receiving advertisement contents, and outputting advertisement contents through an advertisement inventory set in an execution screen of the first application, And a control unit configured to construct reminded content based on user related information generated during execution and to store the reminded content in the reminded content repository and output the reminded content stored in the reminded content repository through the ad inventory if the ad content is not received Terminal device. The method of claim 1, wherein the first application
The advertisement service device requests the advertisement service device to receive the advertisement content, outputs the advertisement content through the advertisement inventory set in the execution screen of the first application, and if the advertisement content is not received after the request of the advertisement content, And an advertisement module for acquiring the content and outputting the obtained reminded content through the advertisement inventory. The method of claim 1, wherein the second application
And a reminder support module for collecting user-related information generated during execution of the second application, and configuring the reminded content based on the collected user-related information and registering the reminded content in the reminded content storage. The method according to claim 1,
Wherein the at least one second application comprises a first application. The method of claim 1, wherein the reminded content repository
Wherein the data storage is a FIFO (First Input First Output) data storage. A repository connection unit for providing a connection interface with the reminded content repository;
A reminded content inquiry unit for confirming whether reminded content exists in the reminded content repository connected through the repository connection unit in accordance with the request for the replacement exposure of the reminded content and acquiring the reminded content from the reminded content repository if the reminded content exists;
A reminded content constructing unit configured to process a display form corresponding to the advertisement inventory designated on the execution screen of the first application based on the presentation information of the reminded content acquired by the reminded content inquiry unit;
And a reminded content exporter for outputting the reminded content processed by the reminded content creator to the advertisement inventory. The method according to claim 6,
And a reminder statistics unit for collecting performance information on exhaustion, exposure, user reaction, etc. of the reminded contents through the advertisement inventory and transmitting the collected information to the advertisement service apparatus. The method according to claim 6,
An advertisement requesting unit for accessing the advertisement service apparatus and requesting advertisement contents according to the execution of the first application or the advertisement exposure request of the first application; And
And an advertisement receiving unit for receiving the advertisement content from the advertisement service apparatus and generating a request for a replacement exposure of the reminded content when the advertisement content is not received. 9. The method of claim 8,
An advertisement constructing unit configured to adapt the advertisement contents delivered from the advertisement reception unit to the advertisement inventory;
And an advertisement exposing unit for outputting the configured advertisement contents through the advertisement inventory. 10. The method of claim 9,
And an advertisement statistics unit for collecting performance information such as exposure of the advertisement content through the advertisement inventory and user reaction on the exposed advertisement content, and transmitting the collected performance information to the advertisement service apparatus. An API unit for providing an application programming interface with a second application which is a main provider of the remind contents;
A storage connection unit for performing an interface with a reminded content repository in which the reminded content is to be stored;
A content management unit for collecting user related information generated in the second application through the API unit and constructing reminded contents based on the collected user related information;
And a content provider for transmitting and storing the remind content generated by the content manager to the reminded content repository connected through the repository connection unit. 12. The method of claim 11,
Further comprising a registration unit for registering a content provider, which is a subject for providing the reminded content, in the reminded content repository. Advertising module,
Accessing an advertisement service apparatus and requesting advertisement contents according to an advertisement exposure request;
Confirming whether advertisement contents are received from the advertisement contents;
Outputting the received advertisement contents through the advertisement inventory designated on the execution screen of the first application designated as the advertisement medium when the advertisement contents are received;
If the advertisement content is not received, retrieving the preset reminded content repository to obtain the reminded content;
And outputting the acquired remind contents through the advertisement inventory instead of the advertisement contents. 14. The method of claim 13, wherein before obtaining the remind content,
Performing a connection with the reminded content repository;
Further comprising the step of obtaining access rights to the reminded content repository. 14. The method of claim 13,
And outputting the received advertisement content through the advertisement inventory when the advertisement content is received as a result of the checking. The remind support module,
Connecting to the reminded content repository according to the content registration request;
Collecting user-related information generated during execution of a second application set as a reminder content providing entity, and constructing reminded content based on the collected user-related information; And
And transmitting the configured remind content to the reminded content repository. ≪ Desc / Clms Page number 19 > A computer-readable recording medium on which a program for implementing a remind content providing method using the idle advertisement inventory according to any one of claims 13 to 16 is recorded.

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