KR20150086574A - A Method and System of Providing Mobile Adverisements Using Quiz Based On Proximity to Beacon - Google Patents

Abstract

The present invention relates to a quiz advertising method and a system thereof capable of increasing advertising effect through interest and participation induction of a user as providing a quiz advertisement as to a specific product to a mobile terminal. According to the present invention, when the mobile terminal is close to the beacon, a quiz advertisement corresponding to the beacon is provided to the mobile terminal, and corresponding benefit is provided according to the result of the quiz advertisement. When an owner possessing the mobile terminal is close to a specific product, an existence of a quiz advertisement corresponding to the product is recognized to the user. Thus, the user participates in the quiz advertisement and also can be induced to purchase the product as having the benefit according to the quiz result. Therefore, exposure of the advertisement and sales increase can be maximized.

Description

[0001] The present invention relates to a proximity-based mobile quiz advertisement method and system using a beacon,

The present invention relates to a quiz advertisement method and system for providing a quiz advertisement related to a specific commodity to a mobile terminal and enhancing an advertisement effect by inducing interest and participation of a user. According to an aspect of the present invention, A quiz advertisement corresponding to the beacon is provided to the mobile terminal, and a corresponding benefit is provided according to a result of the quiz solution.

When a user who owns a mobile terminal accesses a specific commodity, the user recognizes that a quiz advertisement corresponding to the commodity exists, thereby allowing the user to participate in the quiz advertisement, It is possible to maximize the advertisement exposure and maximize the sales increase.

A proximity-based mobile quiz advertisement method using a beacon according to the present invention includes the steps of (101) determining whether a mobile terminal is close to a beacon; A step (102) of asking whether a user participates in a quiz advertisement; Identifying (103) said detected beacon ID; Requesting (104) a quiz advertisement and a benefit corresponding to the identified beacon ID to the server; Extracting a quiz advertisement and a benefit corresponding to the transmitted beacon ID from the database 204 and transmitting the quiz advertisement and the benefit to the mobile terminal; Displaying (106) a quiz advertisement sent from the server; Receiving (107) a response of the quiz from a user; And extracting a corresponding benefit from the benefit information received from the server according to the input result and providing the extracted benefit to the terminal.

In addition, the proximity-based mobile quiz advertisement system using the beacon according to the present invention includes a beacon 201 continuously emitting a signal through Bluetooth Low Energy (BLE) technology; A beacon ID identifying unit 401 for identifying the beacon ID, a server communication unit 402 for requesting and receiving a quiz advertisement corresponding to the identified beacon ID and a benefit server, a quiz display unit for displaying a quiz advertisement received from the server, A quiz processor 404 for receiving a response of the quiz from the user and extracting a corresponding benefit from the benefit information received from the server according to the result, a benefit indicator 405 for displaying the extracted benefit, A mobile terminal 202 including a beacon quiz module 304 configured to receive a beacon signal, a Bluetooth 301 to sense a beacon signal, a Wi-Fi 302 or a mobile communication (3G / LTE, etc.) module for Internet connection; A server communication unit (501) for requesting and transmitting data from the server communication unit (402) of the mobile terminal, a server (502) including a quiz advertisement corresponding to the transmitted beacon ID and a data extraction unit 203); And a database 204 for storing beacon ID data 601, advertiser's quiz advertisement data 602, and benefit data 603.

Bluetooth Low Energy (BLE) has the advantage of being able to send low-power continuous signals, is supported in Bluetooth 4.0 and above, and most recently released mobile phones are equipped with Bluetooth 4.0, have. This Bluetooth low energy distance measurement of the beacon is possible with the strength of this signal, and it is possible to distinguish between the range of about 10 centimeters and 70 meters in seconds, near and far.

This technology is becoming a representative example of the Internet of Things, which is nowadays a keyword. In the advertisement / marketing field, a BLE beacon is placed on a specific object in the market, To provide product information or discount coupons.

The mobile terminal recognizing the BLE-based beacon can display necessary contents such as a discount coupon on the screen of the mobile terminal by connecting the necessary information to the Internet through a communication network such as Wi-Fi or 3G or LTE to obtain necessary information from the server.

Conventional similar technologies are inconveniences and various disadvantages to use as a pooling advertisement technique in which a user is required to take an active action in which a user implements QR code or a barcode to a camera of a mobile terminal or executes an application .

 The location-based advertisement technique also has a problem of power consumption due to the use of GPS, inaccuracy of GPS in the room, and inability to measure near (10cm ~ 5m).

The proximity-based mobile quiz advertising method using the BLE beacon can overcome these problems and drawbacks to maximize the advertisement exposure and maximize the advertisement effect.

Published patent 10-2012-0105990

Bluetooth Low Energy Internet http://en.wikipedia.org/wiki/Bluetooth_low_energy

The existing technology has inconveniences and disadvantages of the existing pooling advertisement technique which requires users to display QR code or barcode on a smartphone or to require active action in which the user executes the application. In addition, there is a disadvantage that the GPS based advertisement can not measure the power consumption due to the use of the GPS and the inaccuracy of the GPS in the room and the near distance (10cm ~ 5m). In addition, if the user is not watching, quiz advertisement exposure on the product is not possible in principle.

In order to solve these existing problems, there is a need for a method and system for inducing participation by notifying the user of the presence of a quiz advertisement even when the user is not actively participating and is interested even in something or work.

Also, since more than 80% of the mobile terminals are used indoors, it is necessary to provide a device and a technique capable of measuring the location and the nearness in the room.

A proximity-based mobile quiz advertisement method using a beacon according to the present invention includes the steps of (101) determining whether a mobile terminal is close to a beacon; A step (102) of asking whether a user participates in a quiz advertisement; Identifying (103) said detected beacon ID; Requesting (104) a quiz advertisement and a benefit corresponding to the identified beacon ID to the server; Extracting a quiz advertisement and a benefit corresponding to the transmitted beacon ID from the database 204 and transmitting the quiz advertisement and the benefit to the mobile terminal; Displaying (106) a quiz advertisement sent from the server; Receiving (107) a response of the quiz from a user; And extracting a corresponding benefit from the benefit information received from the server according to the input result and providing the extracted benefit to the terminal.

In addition, the proximity-based mobile quiz advertisement system using the beacon according to the present invention includes a beacon 201 continuously emitting a signal through Bluetooth Low Energy (BLE) technology; A beacon ID identifying unit 401 for identifying the beacon ID, a server communication unit 402 for requesting and receiving a quiz advertisement corresponding to the identified beacon ID and a benefit server, a quiz display unit for displaying a quiz advertisement received from the server, A quiz processor 404 for receiving a response of the quiz from the user and extracting a corresponding benefit from the benefit information received from the server according to the result, a benefit indicator 405 for displaying the extracted benefit, A mobile terminal 202 including a beacon quiz module 304 configured to receive a beacon signal, a Bluetooth 301 to sense a beacon signal, a Wi-Fi 302 or a mobile communication (3G / LTE, etc.) module for Internet connection; A server communication unit (501) for requesting and transmitting data from the server communication unit (402) of the mobile terminal, a server (502) including a quiz advertisement corresponding to the transmitted beacon ID and a data extraction unit 203); And a database 204 for storing beacon ID data 601, advertiser's quiz advertisement data 602, and benefit data 603.

According to an embodiment of the present invention, even if the user is close to the product, an opportunity to participate in the quiz advertisement is provided to induce participation, and the quiz and benefit for the product can be changed in real time, And special events on time, so you can have effective marketing.

The user can maximize the effect of the advertisement because the user concentrates on the advertisement with the expectation of the great benefit of the quiz advertisement. Also, the user who has not interested is recognized and participated, .

The user can find out that there are various benefits even if he does not make efforts, and he / she has the opportunity to choose the catering and get more benefits than before.

FIG. 1 is a block diagram illustrating a proximity-based mobile quiz advertisement method using a beacon according to the present invention.
FIG. 2 is a block diagram of a proximity-based mobile quiz advertisement system using a beacon according to the present invention.
FIG. 3 is a block diagram illustrating a configuration of a mobile terminal of a proximity-based mobile quiz advertisement system using a beacon according to the present invention.
FIG. 4 is a block diagram illustrating a configuration of a quiz advertisement module in a mobile terminal of a proximity-based mobile quiz advertisement system using a beacon according to the present invention.
FIG. 5 is a block diagram of a server of a proximity-based mobile quiz advertisement system using a beacon according to the present invention.
FIG. 6 is a block diagram showing the configuration of a database of a proximity-based mobile quiz advertisement system using a beacon according to the present invention.
7 is a view showing an embodiment according to the present invention.

The terms used in this specification will be briefly described, and a detailed description of the present invention will be provided.

Bluetooth Low Energy is a low power communication protocol that is abbreviated as Bluetooth Low Energy and is abbreviated as BLE and Bluetooth Smart.

A beacon is a Beacon, a device that continuously emits a signal in 0.5 second to 2 second intervals using the BLE protocol.

The beacon ID is a value for identifying a beacon. The beacon ID generally has three values, UUID (Universally Unique Identifier), Major, and Minor. Each value uses a long value to have a unique value as a value for displaying a specific product. For example, UUID value B9407F30-F5F8-466E-AFF9-25556B57FE6D uses these values. Major and Minor are the values used for further refinement.

A mobile terminal is a smartphone, tablet or similar device that includes Bluetooth 4.0, Wi-Fi, mobile communication (3G or LTE, etc.) modules. Mobile terminals are based on mobile OSs such as iOS, Android, Windows, Firefox, Chrome, Linux and others.

The beacon advertisement module of the mobile terminal may be installed when the mobile terminal is manufactured, but it usually operates in the form of an app or an application.

Quiz ads are a way to effectively communicate advertising, such as multiple choice, short answer, touch response, and simple game methods.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

FIG. 1 is a block diagram illustrating a proximity-based mobile quiz advertisement method using a beacon according to the present invention.

The Bluetooth 4.0 module 301 of the mobile terminal 202 continuously detects a signal generated by the BLE beacon 201 and determines whether a beacon is detected within a preset distance (101). The setting distance varies depending on the case, and may be set within a distance of 20 cm or a distance of 70 m, but a distance of 10 cm to 2 3 m or less is generally preferable.

When the beacon is detected within the predetermined distance, the user is asked whether to participate in the quiz advertisement through the screen of the mobile terminal (102). The user will know that there is an event advertisement for a specific product, whether or not they have a will, and decide whether to participate.

Major and Minor values of the beacon transmitted from the detected beacon 201 when the user participates in the beacon 201 to identify the beacon ID 103. The beacon ID of the mobile terminal 202 is transmitted to the mobile terminal 202 via the Wi- (303), and requests the server (203) for the corresponding quiz and benefit information (104).

The server 203 extracts the quiz advertisement and the benefit information corresponding to the requested beacon ID from the database 203 and transmits it to the mobile terminal (105).

The received quiz is displayed on the terminal (106).

The user responds to the quiz through the terminal (107). The form of the quiz may be in the form of a multiple choice, short answer, screen touch, simple game.

(108) extracts the benefit from the benefit information received from the server according to the response result input by the user and provides the benefit to the terminal. Benefits may include a variety of benefits, such as discount coupons, earning points, and merchandise.

FIG. 2 is a block diagram of a proximity-based mobile quiz advertisement system using a beacon according to the present invention.

The system according to the present invention includes a beacon 201 for generating a signal of a Bluetooth low energy standard, a Bluetooth 4.0 or higher 301 capable of sensing the signal, a Wi-Fi 302 or 3G / LTE A mobile terminal 202 such as a smart phone or a tablet equipped with a beacon advertisement module 304 for processing a quiz advertisement and a server 203 communicating data with the mobile terminal, , A beacon ID information, quiz advertisement information, and benefit information.

FIG. 3 is a block diagram illustrating a configuration of a mobile terminal of a proximity-based mobile quiz advertisement system using a beacon according to the present invention.

The mobile terminal of the system according to the present invention is equipped with Bluetooth 4.0 or later 301 capable of detecting a BLE signal and is equipped with a mobile communication module 303 such as a Wi-Fi 302 or 3G / LTE which can be connected to the Internet And a beacon advertisement module 304 for processing a quiz advertisement. The beacon advertisement module 304 may be installed inside the mobile terminal at the time of manufacture, or may be installed in the form of an app or an application. Generally, in case of iPhone or Android phone, download and install the app from the App Store.

FIG. 4 is a block diagram illustrating a configuration of a beacon advertisement module in a mobile terminal of a proximity-based mobile quiz advertisement system using a beacon according to the present invention.

The beacon advertisement module of the system according to the present invention includes a beacon ID identifying unit 401 for identifying a detected beacon ID, a server 401 for sending the identified beacon ID to the server 203 to request a quiz advertisement and benefit information, A server communication unit 402, a quiz display unit 403 for displaying a quiz received from the server 203, a quiz processor 404 for receiving a response from a user and extracting corresponding benefit information, And a benefit display unit 405 for displaying the benefits.

FIG. 5 is a block diagram of a server of a proximity-based mobile quiz advertisement system using a beacon according to the present invention.

The server of the system according to the present invention comprises a terminal communication unit 501 for communicating with a mobile terminal and a data extraction unit 502 for extracting necessary information from a database.

FIG. 6 is a block diagram showing the configuration of a database of a proximity-based mobile quiz advertisement system using a beacon according to the present invention.

The database of the system according to the present invention includes a beacon ID table 601 for storing beacon information, a quiz table 602 for storing an advertiser's quiz advertisement, and a benefit table 603 for storing a benefit given to the quiz result .

Such data can be reflected in real time through the administrator screen, so that differentiated events can be performed according to time by place, and the advertisement effect can be further enhanced.

7 is a view showing an embodiment according to the present invention.

FIG. 4 is a diagram illustrating a screen of a mobile terminal according to a quiz advertisement method and system according to the present invention.

When the user passes near a specific item in which the beacon 201 is placed, the user informs the user through a notification sound or vibration of the mobile terminal and displays a quiz advertisement participation screen (701). When the user participates, a quiz corresponding to a specific product is displayed on the screen of the mobile terminal (702). When the user responds to the quiz, the benefit is displayed on the terminal according to the result of the response (703).

The form of the quiz advertisement may include various forms that are suitable for the mobile terminal type such as multiple choice, support, screen touch, or simple game and can lead to the user's interest. Types of benefits may also be offered in various forms such as discounts, points, souvenirs, and additional products.

201 Beacons
202 mobile terminal
203 server
204 Database
304 beacon quiz module

Claims (3)

Determining whether the mobile terminal is close to a beacon;
Asking whether a user participates in a quiz advertisement corresponding to the beacon;
Identifying the beacon ID;
Requesting a quiz advertisement and a benefit corresponding to the identified beacon ID to a server;
Extracting a quiz advertisement and a benefit corresponding to the transmitted beacon ID from the database and transmitting the quiz advertisement and the benefit to the mobile terminal;
Displaying a quiz advertisement received from the server;
Receiving a response of the quiz from a user;
And extracting a benefit from the benefit information received from the server according to the input result, and providing the benefit to the terminal.
Beacon devices that continuously emit signals with Bluetooth Low Energy (BLE) technology;
A beacon quiz module for identifying a beacon ID of the beacon, requesting a quiz advertisement and benefits corresponding to the beacon, receiving the quiz advertisement, displaying a quiz advertisement, receiving a response of the quiz from a user, A mobile terminal including a Bluetooth for detecting a signal of the beacon, a Wi-Fi for connecting to the Internet, and a mobile communication module such as 3G / LTE connected to the Internet;
A server communicating with the beacon quiz module of the mobile terminal to exchange data;
And a database for storing beacon ID data, advertiser's quiz advertisement data, and benefit data, based on the proximity-based mobile quiz advertisement system. The apparatus of claim 2, wherein the beacon quiz module
A beacon ID identifying unit that identifies the detected beacon ID,
A server communication unit for requesting and receiving a quiz advertisement corresponding to the identified beacon ID and a benefit from the server;
A quiz display unit for displaying a quiz advertisement received from the server;
A quiz processor for receiving a response of the quiz from a user and extracting a benefit from benefit data received from the server according to a result;
And a benefit indicator for indicating and providing the extracted benefit.

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