KR20150059279A - Method and apparatus for providing goods information - Google Patents

Abstract

The present invention discloses a method and an apparatus to provide the information for a product. According to the present invention, a method to provide the information for a product within the service server connected with a user terminal via network is provided, comprising steps of: (a) registering the information for a purchase intention product according to a request from the user terminal; (b) collecting the purchase-related information for the purchase intention product; and (c) transmitting the collected purchase-related information to the user terminal, with the information for a purchase intention product including at least one of the information for user identification, product identification, product price, event, purchase period, priority and the surrounding goods, and the (c) step transmits the purchase-related information, having an optimal condition during the purchase period, to the user terminal.

Description

[0001] METHOD AND APPARATUS FOR PROVIDING GOODS INFORMATION [0002]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and an apparatus for providing goods information, and more particularly, to a method and apparatus for providing useful information about a purchase intention product of a user.

Recently, with the generalization of digital broadcasting, the kinds of channels and contents that can be viewed through digital broadcasting are increasing.

Among them, the program provided through the shopping channel can refer to the detailed description and the real-time response of the show host and the guest, and presents an unexpected purchase condition for various products, which is as popular as the Internet shopping.

In a situation where a large number of shopping channels exist, consumers have a desire to purchase necessary goods with better purchase conditions if they are the same product. When a favorite product is sold in a specific shopping channel, And if they sell, they want to see how much they are profitable compared to the products of the particular channel that they have watched before, or how much they are profitable compared to products sold on Internet sites.

In addition, since the purchase conditions provided for each sales site for the same product, for example, the additional constitutional gifts provided free of charge together with the sales commodities, and the interest free installment are different, There is a problem that it is difficult to judge whether purchasing is a substantial benefit.

Korean Patent No. 10-0576599 (comparative shopping method and system using a wireless communication device) discloses a method for comparing the optimal price for a product provided in a TV home shopping using a wireless communication device such as a smart phone have.

However, according to the above conventional technology, the user has to directly input the purchase intention product, and only the information about the goods currently provided through the home shopping is provided. When the user does not have the current time, There is a limitation in that it does not provide appropriate services.

Meanwhile, in recent years, users have various types of Wi-Fi enabled devices. Whether smartphones, tablets, laptops, TVs, or game consoles, these Wi-Fi-enabled devices are used by consumers in home or mobile environments, And some may be suitable for displaying content.

For example, users may want to stream movies to the tablet on the Internet and display them on a TV in the living room.

Wi-Fi CERTIFIED Miracast ™, a new certification program for the Wi-Fi Alliance, is a broad industry encompassing chips, mobile devices and electronics manufacturers to ensure seamless sharing of graphics, including video and audio content between Wi-Fi devices. It was developed based on the support of.

Once the initial pairing between the two Wi-Fi devices is done, the user may choose to stream the content or to mirror the display from one device (source device) to another (display device). Miracast allows users to establish a direct Wi-Fi connection between two devices, eliminating the need to leverage existing networks.

Miracast, based on Wi-Fi, gives users the freedom to display content on the device they want, while maintaining the ease of use, interoperability between manufacturers, and the security shared by all Wi-Fi CERTIFIED products .

Miracast supports the most common codecs and video formats, allowing users to access the audio and video content they want on their device.

Miracast supports Wi-Fi CERTIFIED n (throughput and coverage enhancement), Wi-Fi Direct ™, Wi-Fi Protected Access® 2 (WPA2 ™) (security), Wi-Fi Multimedia ™ (WMM®) Traffic management), and Wi-Fi Protected Setup ™, all of which have enriched the user experience and improved user confidence in Wi-Fi over the last few years. Some Miracast devices will also support Tunneled Direct Link Setup (TDLS), which allows connections over infrastructure networks. With TDLS, it is possible to use more advanced Wi-Fi functions than when legacy infrastructure networks are used to connect devices with more efficient data transfer.

Miracast is an optional authentication program for client devices that support video features such as TVs, set-top boxes, cameras, projectors, smart phones, tablets and laptops. To use Miracast, both the display device and the source device must be Miracast certified. Miracast can also be used on devices that do not have Wi-Fi by using Miracast certified adapters that support interfaces such as HDMI or USB.

As described above, through the utilization of Miracast, it is possible to transfer content between paired devices. However, until now, only the purpose of delivering content from the source device to the display device has been used. It is not expanding.

In order to solve the problems of the related art as described above, the present invention proposes a method and an apparatus for providing product information that can provide useful information about a purchase intention product registered in advance by a user.

Other objects of the invention will be apparent to those skilled in the art from the following examples.

According to another aspect of the present invention, there is provided a method for providing product information in a service server connected to a user terminal through a network, the method comprising the steps of: (a) Registering information; (b) collecting purchase related information on the purchase intention product; And (c) transmitting the collected purchase related information to the user terminal, wherein the purchase intention product information includes user identification information, product identification information, product price information, event information, purchase period information, priority information And at least one of peripheral product information, and wherein the step (c) further comprises transmitting purchase-related information including an optimal condition to the user terminal during the purchase period.

The purchase related information may include at least one of seller information of a purchase intention product, price information of each seller, event information, and broadcast information.

The price information of each seller may include at least one of a price of the intending purchase item itself, a price reflecting the event, and a price of the surrounding article.

The priority information may include at least one of a lowest price, an irrelevant part, and a seller reliability.

The user terminal is a portable terminal that is paired with a broadcast receiving terminal, and the portable terminal can output an interface for registering a commodity introduced in the shopping program as an intending commodity through the broadcasting receiving terminal.

The interface may include at least one of a goods display area, a price of goods to be introduced in the shopping program, an event display area, a purchase period input area, and a priority input area.

The peripheral article information may be information on a peripheral article provided by the shopping program.

The step (c) may transmit the purchase related information including the optimal condition to at least one of the mobile terminal and the broadcast receiving terminal.

Further comprising the step of determining whether purchase related information including an optimum condition prior to the previous time exists before the step (c), wherein the step (c) To the user terminal.

According to another aspect of the present invention, there is provided a computer-readable recording medium on which a program for performing the above-described method is recorded.

According to another aspect of the present invention, there is provided a service server apparatus connected to a user terminal via a network, the service server apparatus comprising: a registering unit for registering information on purchase intention product of a user at the request of the user terminal; A collection unit for collecting purchase related information on the purchase intention product; And a transmission unit for transmitting the collected purchase related information to the user terminal, wherein the purchase intention product information includes user identification information, product identification information, product price information, event information, purchase period information, priority information, And the transmission unit transmits purchase related information including the optimal condition to the user terminal during the purchase period.

According to another aspect of the present invention, there is provided a broadcast receiving apparatus connected to a service server through a network, the broadcast receiving apparatus comprising: a receiver for registering unique address information of a portable terminal located in a short distance, A pairing unit for transmitting information to the portable terminal; Receiving information related to purchase intention for the purchase intention product from the service server when the intention product intention is registered through the shopping program; And a screen output unit for outputting the received purchase related information, wherein the purchase intention product information includes at least one of user identification information, product identification information, product price information, event information, purchase period information, priority information, Wherein the server communication unit receives purchase related information including an optimal condition from the service server during the purchase period.

According to the present invention, an optimal purchase condition for an intending purchase item can easily be confirmed by the user, thereby helping the user to purchase the product.

1 is a view showing a configuration of a goods information providing system according to a preferred embodiment of the present invention;
2 shows an example of a purchase intention product registration interface according to the present invention;
3 is a diagram illustrating a detailed configuration of a service server according to an embodiment of the present invention;
4 is a diagram showing an example of a text message of a mobile terminal for notifying optimal purchase related information according to the present invention;
5 is a diagram illustrating an example of message output by a broadcast receiving terminal for notifying optimal purchase related information according to the present invention;
6 is a diagram illustrating a detailed configuration of a portable terminal according to an embodiment of the present invention.
7 is a view showing a detailed configuration of a broadcast receiving terminal according to the present invention;
FIG. 8 is a flowchart illustrating a process of providing product information according to an exemplary embodiment of the present invention; FIG.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals are used for like elements in describing each drawing.

Hereinafter, embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a diagram showing a configuration of a goods information providing system according to a preferred embodiment of the present invention.

1, the merchandise information providing system according to the present invention may include a service server 100, a broadcast receiving terminal 102, and a portable terminal 104.

The service server 100, the broadcast receiving terminal 102, and the portable terminal 104 are connected via a network, and the network may include a wired / wireless Internet and a mobile communication network.

The service server 100 according to the present invention is a server that provides product related information to the broadcast receiving terminal 102 or the portable terminal 104. The server 100 collects purchase related information of the purchase intention product of the user, Or to the mobile terminal 104. Here, the purchase intention product may be a product introduced in the shopping program provided through the broadcast receiving terminal 102.

According to the present invention, the broadcast receiving terminal 102 and the portable terminal 104 are connected by short-distance pairing, and such pairing can be defined to be performed through Miracast based on Wi-Fi.

The broadcast receiving terminal 102 according to the present invention may be a set-top box or a TV receiving and outputting a live program or an on-demand program transmitted by a broadcasting company.

In addition, the portable terminal 104 may include a mobile communication terminal, a touch pad, a desktop PC, a notebook, and the like as a terminal that can be paired with the broadcast receiving terminal 102.

Content may be delivered after the pairing between the broadcast receiving terminal 102 and the portable terminal 104 according to the present invention.

Here, the content delivery may be defined as content mirroring or streaming.

Here, the mirroring means transmitting the screen data of the portable terminal 104 directly to the broadcast receiving terminal 102, but the contents can be transferred from the broadcast receiving terminal 102 to the portable terminal 104. The delivery of the content may be defined not only as transmission of screen data but also transmission of additional information (e.g., product information) for a broadcast program displayed through the broadcast receiving terminal 102, for example.

When the user activates the pairing module (for example, Miracast module) in both the broadcast receiving terminal 102 and the portable terminal 104, the unique address information of the broadcast receiving terminal 102 and the portable terminal 104 is shared The pairing is completed.

Here, the unique address information of the terminal may be a Media Access Control (MAC) address.

According to a preferred embodiment of the present invention, when the broadcast receiving terminal 102 displays a shopping program in a short-distance pairing state between the broadcast receiving terminal 102 and the portable terminal 104, The broadcast receiving terminal 102 may transmit the product information provided by the shopping program to the portable terminal 104 and the portable terminal 104 may request the registration of the product with the shopping program And outputs an interface for registering the commodity as an intending commodity.

2, the merchandise registration interface according to the present invention includes a merchandise display area 200, a price of the merchandise to be introduced in the shopping program, an event display area 202, a purchase period input area 204, Region 206. The region 206 may include a < / RTI >

Here, the event information displayed on the interface may include gift information, non-gift installment information, and discount information.

The priority input area 206 allows the user to input an element to be prioritized when purchasing a product.

As shown in FIG. 2, the user can determine a priority for at least one of the lowest price, the null interest addition period, and the seller reliability in the priority input area 206. [

Here, the lowest price can be defined as the final price reflecting the information not only the lowest price of the intending purchase commodity itself, but also discounts through coupons that are basically provided when purchasing a gift item or a commodity.

According to the present invention, the priority information can be selectively input. If the user does not input the priority information, the lowest value can be set as the default priority.

According to the present invention, the above-mentioned interface is for making a purchase reservation of a purchase intention product of a user, and when the user inputs various information through the interface, the service server 100 provides purchase related information about the purchase intention product . Accordingly, the user can purchase the purchase intention product from the seller presenting the optimal purchase condition presented within the purchase period from the present point in time.

According to another preferred embodiment of the present invention, when the user requests registration of an intending purchase item through the portable terminal 104, the portable terminal 104 displays a shopping program introduction screen It is possible to acquire the product information and output an interface for registering the intention to purchase.

Capture screen analysis and acquisition of product information through voice recognition may be accomplished by the portable terminal 104 communicating with a content analysis server (not shown) over a network.

The content analysis server can identify the shopping program through the captured screen or voice analysis received from the portable terminal 104 and can acquire the product information introduced in the shopping program in cooperation with the broadcasting company.

The content analysis server transmits the acquired product information to the portable terminal 104, and the portable terminal 104 outputs an interface for registering the purchase intention product.

The portable terminal 104 transmits the purchase intention product information of the user to the service server 100.

The purchase intention product information transmitted by the portable terminal 104 may include user identification information, product identification information, price and event information in the shopping program, priority information input through the interface, and purchase period information.

Here, the user identification information may include portable terminal identification information (address information), broadcast receiving terminal identification information (address information), user personal information, and the like.

The service server 100 according to the present invention transmits purchase related information about the intending purchase item to the portable terminal 104 during the purchase period of the purchase intention product.

Herein, the purchase related information may include seller information of an intending purchase item, price information of each seller, event information, and broadcast information.

Here, the seller's price information may include price information reflecting an event such as a discount event, as well as price information of the intending purchase item itself.

On the other hand, depending on the purchase intention product, there is a case in which the purchase of peripheral goods is necessarily accompanied. For example, in the case of a camera, purchase of peripheral items such as a memory, a cable, and a tripod may be required.

In the purchase related information according to the present invention, the price information may refer not only to the price of the intending purchase item itself, but also to a price including many items that are statistically purchased by a large number of users from various peripheral items attached to the intending purchase item.

Preferably, when there is an intending purchase item to be introduced in the shopping program and the surrounding goods together, the service server 100 transmits the purchase intention goods from the mobile terminal 104 or the vicinity provided by the shopping program in cooperation with the broadcasting company that provides the shopping program The article information may be additionally registered, and the purchase related information may include a price for the intending purchase item and a price for the same peripheral article provided by each seller.

The event information may include at least one of non-interest rate installment information and gift information.

The portable terminal 104 displays purchase related information received from the service server 100 on the screen.

According to a preferred embodiment of the present invention, the service server 100 may selectively transmit purchase-related information on an intending purchase item to the portable terminal 104.

For example, the service server 100 may selectively transmit purchase-related information to the portable terminal 104 when purchase-related information including a condition favorable to the purchase-related information registered at the present time exists.

When the user purchases the X model camera introduced in the shopping program within one month and registers it as the purchase intention product, the service server 100 registers the current price and event information of the X model camera, Gather purchase-related information about the model's camera.

Related information such as a price lower than the price at the time of registering the purchase intention product during the collection of purchase related information or a longer period of interest free installment than before, Lt; / RTI >

For example, if there is a seller presenting an intention to purchase at 700,000 won and a seller presenting a lower price of 600,000 won at present, the service server 100 determines that the lowest price has been updated, And transmits the purchase related information to the portable terminal 104. At this time, the service server 100 may transmit the comparison price (-500 won) with the previous lowest price to the portable terminal 104 together.

The service server 100 may transmit purchase related information to the portable terminal 104 by a text message. Alternatively, the service server 100 may generate a dedicated page corresponding to the user of the portable terminal 104, The service server 100 may provide a dedicated page including purchase related information at the present time.

In the above description, when the lowest price is updated, the purchase related information is transmitted to the portable terminal 104. However, if the user is interested in the non-allowable installment period, If so, the service server 100 can transmit purchase related information of the seller to the portable terminal 104.

Hereinafter, the configuration of the service server 100, the broadcast receiving terminal 102, and the portable terminal 104 according to the present invention will be described in detail with reference to the drawings.

3 is a detailed block diagram of a service server according to an embodiment of the present invention.

3, the service server 100 according to the present invention includes a purchase intention product registration unit 300, a purchase related information collection unit 302, a page management unit 304, a transmission determination unit 306, (308).

Purchasing intention product registering unit 300 registers purchase intention product information transmitted from portable terminal 104. [

As described above, when the user is willing to purchase a commodity of the shopping program provided through the broadcast receiving terminal 102, the user accesses the service server 100 through the portable terminal 104, You can register.

The purchase intention product registering unit 300 stores user identification information, product identification information, price information at the time of registration, event information, purchase period information, and priority information in a database (not shown).

In addition, the purchase intention product registering unit 300 also stores the peripheral product identification information when providing the peripheral goods for the purchase intention product together with the shopping program.

Also, the purchase intention product registering unit 300 stores the priority order information of the user for the purchase intention product. As described above, the priority information may include one of the lowest price, nullibility and seller reliability.

The purchase related information collection unit 302 collects the purchase related information about the registered purchase intention product as described above during the purchase period set by the user.

The purchase related information collection unit 302 collects purchase related information in cooperation with an online shopping mall server or a broadcasting company.

Preferably, the purchase related information collection unit 302 may collect the seller information, the price information, the event information, and the broadcast information for the purchase intention goods registered by the user.

Here, the broadcast information may be channel and broadcast time information for a program that broadcasts the same or similar commodity as the intending purchase commodity after registration of the purchase intention commodity.

In addition, if information about the nearby goods is stored together at the time of initial registration, the price information included in the purchase related information may include the price of the intending purchase item itself and the price of the nearby article that is registered before.

On the other hand, if there are additional items that can be added as an option to the intending purchase item, that is, in the case of a peripheral item not provided by the shopping program, the user can access the service server 100 So that the service server 100 can collect the price of the additional goods.

The page management unit 304 registers the purchase related information collected for the purchase intention goods registered by the user in the exclusive page of the user.

Meanwhile, the purchase related information can be transmitted to the portable terminal 104 of the user. At this time, the transmission determination unit 306 determines whether or not the currently collected purchase related information should be transmitted to the portable terminal 104.

The transfer determination unit 306 determines whether there is a seller who provides a lowest price of a purchase intention product at a lowest price lower than the previous purchase intention of the acquired purchase related information or a non-provision charge unit in which the user registers the priority intention information in addition to the price It is judged whether or not there is a seller presenting an obligation addition condition of a better condition than before.

If there is a condition that the user may be interested in the purchase intention product, the transmission unit 308 transmits the purchase related information of the seller to the portable terminal 104.

4, the service server 100 can transmit optimal purchase related information in the form of a text message to the portable terminal 104. The user can access the service server 100 through the portable terminal 104 You can find details about purchasing related information.

Accordingly, the user can select and confirm the product information that presents the optimal purchase condition, not the purchase-related information that is updated indiscriminately.

According to a preferred embodiment of the present invention, the service server 100 not only uses the address information of the user's portable terminal 104 but also the broadcast receiving terminal 102 paired with the portable terminal 104, 102) to transmit optimal purchase related information about the purchase intention product.

When the purchase-related information having a better condition than the previous time is collected, the service server 100 transmits the collected purchase-related information to the broadcast receiving terminal 102.

As shown in FIG. 5, the broadcast receiving terminal 102 may output a message indicating that new purchase related information has been received for a purchase intention product in a predetermined area of the screen.

When the user selects the detailed information view, the broadcast receiving terminal 102 can access the service server 100 and receive a dedicated page for the registered purchase intention product and output it on the screen.

6 is a diagram illustrating a detailed configuration of a mobile terminal according to an embodiment of the present invention.

6, the portable terminal 104 according to the present invention may include a pairing unit 600, an interface output unit 602, and a server communication unit 604.

When the user executes the pairing module (e.g., Miracast module), the pairing unit 600 establishes a connection with another terminal located in the vicinity. According to the present invention, the portable terminal 104 can register the unique address information of the broadcast receiving terminal 102 located in a short distance and establish a connection with the broadcast receiving terminal 102.

During the pairing, the shopping program is outputted by the broadcast receiving terminal 102. When there is a request from the user, the interface output unit 602 outputs an interface for registering the commodity introduced by the shopping program as an intending commodity.

As described above, the product registration interface according to the present invention includes the goods display area 200, the price of the goods introduced in the shopping program, the event display area 202, the purchase period input area 204, and the priority input area 206 ).

When the purchasing period and the priority information are inputted through the interface, the server communication unit 604 transmits the product information and the information inputted by the user to the service server 100.

The server communication unit 604 receives the purchase related information collected about the purchase intention product from the service server 100.

7 is a diagram showing a detailed configuration of a broadcast receiving terminal according to the present invention.

7, the broadcasting terminal 102 according to the present invention may include a pairing unit 700, a server communication unit 702, and a screen output unit 704.

The pairing unit 700 registers unique address information of the portable terminal 104 located in the vicinity and establishes a connection with the portable terminal 104.

The pairing unit 700 transmits information about a product introduced in the shopping program to the portable terminal 104 at the request of the portable terminal 104 while the shopping program is being broadcast.

The server communication unit 702 receives the purchase related information about the purchase intention product from the service server 100 after the user registers the purchase intention through the portable terminal 104.

Preferably, the server communication unit 702 can receive only information indicating that purchase related information of a better condition than the previous time is collected, and the screen output unit 704 outputs a corresponding message as shown in FIG.

When the user requests detailed information through a remote controller or the like, the server communication unit 702 transmits a detailed information request to the service server 100 and receives a dedicated page for the purchase intention product from the service server 100.

8 is a flowchart of a process of providing product information according to an exemplary embodiment of the present invention.

Referring to FIG. 8, the broadcast receiving terminal 102 and the portable terminal 104 are established in a pairing connection (step 800).

If the user has an intention to purchase a commodity to be introduced in the shopping program, the broadcast receiving terminal 102 displays a shopping program (step 802) (Step 804).

When the request is received, the broadcast receiving terminal 102 transmits information about the goods introduced in the shopping program to the portable terminal 104 (step 806).

Thereafter, the portable terminal 104 outputs an interface for registering as an intending purchase item (step 808).

When the input is completed, the portable terminal 104 transmits the purchase intention information to the service server 100 (step 810).

The service server 100 registers purchase intention product information (step 812) and collects purchase related information of the intending purchase item during the purchase period (step 814).

The service server 100 determines whether collected purchase related information needs to be transmitted to the user (step 816).

Here, the step 816 is to judge whether the collected purchase related information is an event, such as a price or an unearned installment period, which is a better condition than before.

The service server 100 transmits updated purchase related information to the portable terminal 104 or the broadcast receiving terminal 102 (step 818).

Embodiments of the present invention may be implemented in the form of program instructions that can be executed on various computer means and recorded on a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks, and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Examples of program instructions, such as magneto-optical and ROM, RAM, flash memory and the like, can be executed by a computer using an interpreter or the like, as well as machine code, Includes a high-level language code. The hardware devices described above may be configured to operate as at least one software module to perform operations of one embodiment of the present invention, and vice versa.

As described above, the present invention has been described with reference to particular embodiments, such as specific elements, and specific embodiments and drawings. However, it should be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto by those skilled in the art to which the present invention pertains. Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, belong to the scope of the present invention .

Claims (13)

A method of providing product information in a service server connected to a user terminal via a network,
(a) registering purchase intention product information of a user at the request of the user terminal;
(b) collecting purchase related information on the purchase intention product; And
(c) transmitting the collected purchase related information to the user terminal,
Wherein the purchase intention product information includes at least one of user identification information, product identification information, product price information, event information, purchase period information, priority information, and peripheral product information,
Wherein the step (c) is for transferring purchase-related information including an optimal condition to the user terminal during the purchase period. The method according to claim 1,
Wherein the purchase related information includes at least one of seller information of a purchase intention product, price information of each seller, event information, and broadcast information. 3. The method of claim 2,
Wherein the price information of each seller includes at least one of a price of the intending purchase commodity itself, a price reflecting the event, and a price of the surrounding commodity. The method according to claim 1,
Wherein the priority information includes at least one of a lowest price, a null balance and a seller reliability. The method according to claim 1,
Wherein the user terminal is a portable terminal that is paired with a broadcast receiving terminal,
Wherein the portable terminal outputs an interface for registering a commodity introduced in a shopping program as an intending commodity through the broadcast receiving terminal. 6. The method of claim 5,
Wherein the interface includes at least one of a goods display area, a price of an item to be introduced in a shopping program, an event display area, a purchase period input area, and a priority input area. 6. The method of claim 5,
Wherein the peripheral product information is information on a peripheral product provided by the shopping program. 6. The method of claim 5,
And (c) transmitting purchase related information including the optimal condition to at least one of the mobile terminal and the broadcast receiving terminal. The method according to claim 1,
Further comprising the step of determining whether purchase related information including an optimal condition prior to the previous time exists before the step (c)
And (c) selectively transmitting purchase related information corresponding to the optimal condition to the user terminal. A computer-readable recording medium on which a program for performing the method according to any one of claims 1 to 9 is recorded. 1. A service server apparatus connected to a user terminal via a network,
A registration unit for registering the purchase intention product information of the user at the request of the user terminal;
A collection unit for collecting purchase related information on the purchase intention product; And
And a transmitting unit for transmitting the collected purchase related information to the user terminal,
Wherein the purchase intention product information includes at least one of user identification information, product identification information, product price information, event information, purchase period information, priority information, and peripheral product information,
Wherein the transmission unit transmits purchase related information including an optimal condition to the user terminal during the purchase period. 12. The method of claim 11,
Further comprising a transfer determination unit that determines whether purchase related information including an optimal condition that is better than a previous time point exists,
Wherein the transmission unit selectively transmits purchase related information corresponding to the optimum condition to the user terminal. A broadcast receiving apparatus connected to a service server through a network,
A pairing unit for registering unique address information of a portable terminal located in a short distance and establishing a connection with the portable terminal and transmitting information about a product introduced in the shopping program to the portable terminal;
Receiving information related to purchase intention for the purchase intention product from the service server when the intention product intention is registered through the shopping program; And
And a screen output unit for outputting the received purchase related information,
Wherein the purchase intention product information includes at least one of user identification information, product identification information, product price information, event information, purchase period information, priority information, and peripheral product information,
Wherein the server communication unit receives purchase related information including an optimal condition from the service server during the purchase period.

Images