KR20150035930A - Apparatus and method for providing and receiving mobile advertising service in mobile advertising system - Google Patents

Abstract

According to the present invention, an advertising server transmits contextualization and personalization (C&P) information which is referred/ used actually to an advertising engine with an advertisement because the advertising server refers/ uses the C&P information different from a context and C&P information which is sent in the advertisement request by the advertising engine. According to an embodiment of the present invention, the method for providing an mobile advertising service in an advertisement server of a mobile advertising system comprises; a process of receiving an advertisement request message including one or more pieces of context information from the advertising engine; a process of selecting an advertisement corresponding to one or more pieces of context information; and a process of transmitting the selected advertisement with one or more pieces of context information used for the selected advertisement to the advertising engine.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a portable advertisement service providing apparatus,

The present invention relates to a portable advertisement system, and more particularly, to an apparatus and method for providing and receiving a portable advertisement service in a portable advertisement system.

The mobile communication market is continuously required to produce new services through recombination or integration of existing technologies. Due to the development of communication and broadcasting technology, mobile phones, PDAs (Personal Digital Assistants), etc. in the conventional broadcasting systems or mobile communication systems And is placed in an environment for providing an advertisement service through a mobile terminal (hereinafter referred to as "mobile terminal").

These potential and actual market demands and the rapidly increasing user demands for multimedia services, business strategies to provide new services such as advertising services in addition to existing voice services and data services, and strengthening mobile communication business The convergence of mobile telecommunication services and Internet Protocol (hereinafter referred to as "IP") is a major trend in the development of next-generation mobile communication technologies, as the information technology (IT) Perched.

Meanwhile, the Open Mobile Alliance (OMA) is an organization that studies standards for interoperability of individual mobile solutions. The OMA plays a role of defining various application standards for mobile communication game, Internet service, and the like. Particularly, OMA REQ (Open Mobile Alliance Requirement Working Group) and OMA CD (Open Mobile Alliance Content Delivery Working Group) of OMA working group have studied mobile advertising (hereinafter referred to as 'MobAd') service technical standard have.

The mobile ad system consists of an ad engine and an ad server. The advertisement engine and the advertisement server respectively refer to or use contextualization and personalization information (hereinafter, referred to as' C & P information ') to provide a customized advertisement service to the user (hereinafter referred to as' Quot;) and requests for advertisement. However, when there is no advertisement corresponding to the C & P information sent together with the advertisement engine at the time of the advertisement request, or when the advertisement engine requests the advertisement and when the advertisement server selects the actual advertisement, There may be a case where the advertisement server selects and provides the advertisement by referencing / using the C & P information different from the C & P information sent together with the advertisement when the advertisement request is made.

In addition, the advertisement engine requests an advertisement to the advertisement server using a keyword based (e.g., restaurant), and the advertisement server selects an advertisement corresponding to the keyword and the added C & P information (e.g., location (Apgujeong) The advertisement server does not transmit the C & P information (e.g., location (Apgujeong)) to the advertisement engine at a time when the user is at another location When requesting the advertisement with the same keyword (e.g. restaurant) through an application (Ad Application), the advertisement server transmits the previous advertisement to the advertisement engine without considering the previous location (e.g., Apgujeong) The engine displays the ad without considering the current location.

Since the advertisement server can refer to / use C & P information different from the C & P information sent together with the advertisement engine at the time of the advertisement request, the advertisement server can refer to / use C & To be received with the advertisement.

In addition, the present invention provides a method and apparatus for receiving an advertisement requested by an advertisement engine and transmitting the advertisement and C & P information used when an advertisement is actually selected in providing the advertisement to a user through an advertisement application.

A method of providing a portable advertisement service in an advertisement server of a portable advertisement system includes receiving advertisement request message including at least one context information from an advertisement engine; Selecting at least one advertisement (first advertisement) corresponding to the at least one context information when all the advertisements corresponding to the at least one context information exist, and selecting at least one advertisement Transmitting one context information to the advertisement engine together; And if the advertisement corresponding to the at least one context information does not exist, acquires at least one new context information from the context and personalization resource unit, and selects an advertisement (second advertisement) corresponding to the new at least one context information And transmitting at least one context information used in the selection of the second advertisement and the second advertisement to the advertisement engine together with the at least one context information received from the advertisement engine, Wherein at least one context information used in the selection of the context information is different.

According to another aspect of the present invention, there is provided a method for receiving a mobile advertisement service in an advertisement engine of a portable advertisement system, the method comprising: transmitting an advertisement request message including at least one context information to an advertisement server; (At least one context information) corresponding to the at least one context information from the advertisement server, and at least one advertisement used for selection of the first advertisement from the advertisement server, Receiving one piece of context information together; And an advertisement (second advertisement) corresponding to at least one context information acquired from the context and personalization resource unit when the advertisement corresponding to the at least one context information does not exist in the advertisement server, And receiving at least one context information used for selection together, wherein at least one context information transmitted to the advertisement server is different from at least one context information used for selecting the second advertisement, do.

An apparatus for providing a portable advertisement service in an advertisement server of a portable advertisement system includes a receiver for receiving an advertisement request message including at least one context information from an advertisement engine; A transmission unit; Wherein the control unit selects all advertisements corresponding to the at least one context information (first advertisement) when the advertisements corresponding to the at least one context information are all present, 1 advertisement and at least one context information used for selection of the first advertisement to the advertisement engine, and when the advertisement corresponding to the at least one context information does not exist, And selecting at least one new context information from the personalization resource unit and an advertisement (second advertisement) corresponding to the new at least one context information, and the transmitting unit selects the second advertisement and the second advertisement And sending at least one contextual information to the advertisement engine together, From at least one context information for use in selecting at least one of the received context information and the second advertisement for is characterized in that the different.

The apparatus according to an embodiment of the present invention is a device for receiving a portable advertisement service in an advertisement engine of a portable advertisement system, the advertisement advertisement message including at least one context information is transmitted to an advertisement server, When all the advertisements corresponding to the context information are present, the advertisement server receives all the advertisements (first advertisement) corresponding to the at least one context information and at least one context information used for the selection of the first advertisement together An advertisement (second advertisement) corresponding to at least one new context information acquired from the context and personalization resource unit when the advertisement corresponding to the at least one context information does not exist in the advertisement server, And at least one context information used for selection, And including, at least one of context information used for the selection of at least one context information and the second advertisement to the advertisement server of the transmission is characterized in that the different.

The present invention has the effect of providing a service by which a user can receive C & P information used when actually selecting an advertisement, together with an advertisement, in receiving an advertisement requested by an advertisement engine and providing the advertisement to a user through an advertisement application.

In addition, when providing an advertisement pre-fetched to an ad engine terminal for another advertisement request in the future, the advertisement engine provides C & P information actually used / referenced in selecting an advertisement, Advertisement can be provided.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram of an interface between a portable advertisement system to which the present invention is applied,
FIG. 2 is a detailed block diagram of a terminal and an advertisement server shown in FIG. 1,
FIG. 3 is a flowchart illustrating a method of providing a mobile advertisement service in a mobile advertisement system according to the first embodiment;
FIG. 4 is a flowchart illustrating a method of providing a mobile advertisement service in a mobile advertisement system according to a second embodiment;
FIG. 5 is a flowchart illustrating a method of providing a mobile advertisement service in a mobile advertisement system according to a third embodiment;
FIG. 6 is a flowchart illustrating a method of providing a portable advertisement service in a portable advertisement system according to a fourth embodiment;
FIG. 7 is a flowchart illustrating a method of providing a mobile advertisement service in a mobile advertisement system according to a fifth embodiment; FIG.

Preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings. It should be noted that only the parts necessary for understanding the operation according to the present invention will be described in the following description, and the description of other parts will be omitted so as not to overstep the gist of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In the following detailed description, exemplary embodiments of the present invention will be described. In order to facilitate the description of the present invention, the names of the entities defined in the 3rd Generation Partnership Project (3GPP) or 3rd Generation Partnership Project (MOBAd) of the Open Mobile Alliance (OMA) It should be understood that these standards and names are not intended to limit the scope of the present invention, but are applicable to systems having similar technical backgrounds.

FIG. 1 illustrates an interface structure between a portable advertisement system to which the present invention is applied and each entity, and FIG. 2 is a detailed block diagram of a terminal and an advertisement server constructed in FIG.

The portable advertisement system includes an advertisement application 150, an advertisement engine 130, and an advertisement server 120 located in the advertisement receiving terminal 100, as shown in FIG.

The advertisement engine 130 and the advertisement server 120 may refer to / use the C & P information from the C & P resource unit 110 to provide a customized advertisement service to the user.

The C & P information is a criterion for selecting an advertisement, and is information related to a user or an ad receiving terminal. Among such information, information having a low frequency of change over time may be classified as personalized information, and information having a high frequency of change over time may be classified as context information. For example, the personalization information may be a user's age, a family relationship, a residence, a school, a job, a hobby, a preference, a model name and specification of an ad receiving terminal. The context information includes, for example, the current location of the advertisement receiving terminal, the surrounding information according to the current location, the type of application executed in the advertisement receiving terminal, the type and number of the advertisement application installed in the advertisement receiving terminal, Battery level, keyword, and so on. The C & P information to be considered in the advertisement selection may be a single number or a plurality.

The advertisement server 120 selects an advertisement that satisfies the C & P information received from the advertisement engine 130, and provides the selected advertisement to the advertisement engine 130. [ At this time, the present invention provides the selected advertisement and the C & P information to the advertisement engine 130 together. If there is no ad satisfying the C & P information at this time, it may send status information indicating that there is no default advertisement or advertisement.

The advertisement receiving terminal may be a mobile terminal receiving a mobile advertisement according to a mobile advertisement service, such as a mobile phone, a PDA, and the like. The advertisement receiving terminal 100 is composed of an advertisement engine 130 and one or more advertisement applications 150.

The advertisement application 150 provides an interface between a user and the advertisement engine 130 to allow a user to input an advertisement request, a keyword, and the like. And the advertisement application 150 expresses the advertisements received from the advertisement server 120 and provides them to the user. That is, the advertisement application 150 may play a video advertisement or a voice advertisement or display a text advertisement according to its type.

 The advertisement engine 130 is used to connect to the advertisement server 120. The advertisement engine 130 includes a plurality of functional units configured with logical modules. The advertisement engine 130 interacts with the advertisement application 150 using the advertisement and supports the useful functions necessary for the advertisement application 150 to access the portable advertisement service. 2, the advertisement engine 130 includes an Ad Handling Function 132, an Ad Metrics Handling Function 133, a user / service / terminal data management unit (User / Service) / Device data handling function (131).

The advertisement management unit 132 manages the advertisement received from the advertisement server 120 and received advertisement. Also, the advertisement management unit 132 selects an advertisement stored in a cache (not shown) of the terminal and provides the selected advertisement to the user through the advertisement application 110. The advertisement management unit 132 manages and applies criteria to be used in requesting an advertisement, receives an advertisement request from the advertisement application 150, and provides a corresponding advertisement.

The advertisement interlocking result management unit 133 receives the interlocking result from the advertisement application 150, combines the information that the advertisement engine knows (e.g., the time at which the interlocking result is measured) and the interlocking result, determines whether the received interlocking result is fraudulence And provides the result of interworking with the advertisement server 120. [

The user / service / terminal data management unit 131 performs management of dynamic / static information of the user / terminal, and provides data related to the mobile advertisement service (e.g., rule, policy). The user / service / terminal data management unit 131 requests the C & P information from the C & P resource unit 110 and receives the requested C & P information from the C & P resource unit 110. Meanwhile, The advertisement server 120 shown in FIG. 2 is located in a network and provides advertisements to the advertisement engine 130 and a service provider application (SP App) 140. Like the above advertisement engine 130, the advertisement server 120 is also a functional group composed of logical modules. The advertisement server 120 includes an Ad Selection Function 122, an Ad Delivery Function 123, an Ad Metrics Handling Function 124, a user / service / terminal data And a management unit (User / Service / Device data handling function) 121.

The advertisement selection unit 122 selects an advertisement according to a rule and a criterion, processing of data provided from other authenticated actors (Principals), comparison and filtering of advertisements according to a given criteria, .

The advertisement transmitting unit 123 transmits the advertisement metadata 130 related to the advertisement or the advertisement campaign to the advertisement engine 130 and the service provider application 140, lt; RTI ID = 0.0 > (instructions).

The advertisement linkage result management unit 124 receives information related to impression and impression of the advertisement received from the advertisement engine 130 and the service provider application 140, Time exposure information), and supports the integration of collected interworking results.

The user / service / terminal data management unit 121 supports management of user context data, data related to MobAd Enabler Service, creation and selection of groups, creation of advertisement channels, and management of advertisement and advertisement metadata. Also, the user / service / terminal data management unit 131 requests the C & P information from the C & P resource unit 110 and receives the requested C & P information from the C & P resource unit 110.

Table 1 below shows the interfaces used between the constituent elements (logical entities) in FIG.

3 to 7 are views corresponding to the embodiments to which the present invention is applied. 3 to 7, a method of providing and receiving a mobile advertisement service in a mobile advertisement system according to an embodiment of the present invention will be described.

Since the advertisement server can refer to / use the C & P information different from the C & P information sent together with the advertisement engine by the advertisement engine, the advertisement server can refer to / use the C & And sends them to the advertisement engine together.

3 is a flowchart illustrating a method of providing and receiving a mobile advertisement service in a mobile advertisement system according to a first embodiment of the present invention.

In step 301 of FIG. 3, the user of the terminal requests an advertisement to the advertisement engine 130 through the advertisement application 150. Step 301 may be performed after step 313. In step 303, the advertisement engine 130 fetches C & P information of the current user from the C & P resource unit 110 to reflect the current user's C & P information. Step 303 is an optional step that may be omitted. The C & P information may be requested by the C & P resource unit 110 or periodically transmitted from the C & P resource unit 110. [ If there is C & P information obtained in step 303, the advertisement engine 130 applies the corresponding C & P information to the advertisement server 120 in step 305 (in this example, (Location Information and Keyword). The advertisement server 120 having received the advertisement request in step 307 reviews the C & P information reflected in the received request message, and if necessary, the advertisement server 120 receives the C & P information Lt; / RTI > The operation of fetching C & P information of the current user from the C & P resource unit 110 is optional (optional step). The advertisement server 120 checks whether there is an advertisement satisfying the C & P information received in step 307. If there is an advertisement satisfying the C & P information in step 309, the advertisement server 120 selects the corresponding advertisement in step 311. [ However, if there is no advertisement for the C & P information, the advertisement server 120 may provide the default advertisement.

In FIG. 3, when there is no advertisement corresponding to the position and there is an advertisement corresponding to the keyword, the advertisement corresponding to the keyword is selected. Also, if there is no advertisement corresponding to the received C & P information even though there is C & P information received in step 307, and if there is an advertisement corresponding to the keyword, the advertisement corresponding to the keyword is selected. Then, the advertisement server 120 transmits the C & P information (keywords in this example) applied together with the advertisement selected in step 311 to the advertisement engine 130. For example, the C / P information to be referred to / used in the advertisement selection may be provided together with the advertisement in the advertisement response message as follows, but the table does not limit the form.

In addition, when the C / P information to be referred to / used in the selection of the advertisement and the advertisement is transmitted from the advertisement server 120 to the advertisement engine 130, / Only the used C & P information may be left, or only the information referenced / used when the advertisement is actually selected in the list may be flagged, and the C & P information may be checked in the related metadata and the response message It should be noted that the present invention is not limited to these methods.

In step 315, the advertisement engine 130 confirms the received advertisement and the applied C & P information. If the advertisement is pre-fetched without a request of the advertisement application 150 as in step 301, or if the advertisement is not deleted but is to be provided to the user later, the advertisement and the applied C & P information are stored . In step 317, the advertisement engine 130 transmits the received advertisement and the C & P information (keyword) to the advertisement application 150, and provides the advertisement to the user.

4 is a flowchart illustrating a method of providing and receiving a mobile advertisement service in a mobile advertisement system according to a second embodiment of the present invention.

Steps 401 and 403 of FIG. 4 are the same as those of FIG. In step 405, the advertisement engine 130 requests the advertisement server 120 to apply an advertisement by applying the C & P information. In this example, the keyword is reflected in the C & P information. In step 407, the advertisement server 120 that has received the advertisement request checks the C & P information reflected in the request message received in step 405 and checks if there is an advertisement satisfying the corresponding C & P information. If the C & P information is further needed because there are too many advertisements corresponding to the keywords reflected by the advertisement engine 130, the advertisement server 120 requests the C & P information from the C & P resource unit 110 in step 409, Obtain C & P information. In this example, there are too many advertisements corresponding to the keyword reflected by the advertisement engine 130, and thus the advertisement is provided reflecting the new C & P information, which is the current user's location information. In step 411, the advertisement server 120 selects an advertisement satisfying the C & P information obtained in step 411 and the C & P information transmitted in step 405. If there is no advertisement corresponding to the condition, the advertisement server 120 may provide the default advertisement. In step 413, the advertisement server 120 transmits location information and keywords, which are C & P information, to the advertisement engine 130 together with the advertisement. The transmission method of step 413 is the same as the transmission method of step 313 of FIG. 3 except that only the C & P information provided with the advertisement is different. In step 415, the advertisement engine 130 transmits the received advertisement and the applied C & . If the advertisement is pre-fetched without a request of the advertisement application 150 as in step 401, or if the advertisement is not deleted but is to be provided to the user at a later time, the advertisement and the applied C & P information are stored . In step 417, the advertisement engine 130 transmits the received advertisement and the C & P information (keyword, location) to the advertisement application 150 and provides the advertisement to the user.

5 is a flowchart illustrating a method for providing and receiving a mobile advertisement service in a mobile advertisement system according to a third embodiment of the present invention.

Steps 501 and 503 of FIG. 5 are the same as those of FIG. In step 505, the advertisement engine 130 requests the advertisement server 120 to apply an advertisement by applying the C & P information. In this example, the keyword and location are reflected in the C & P information. In step 507, the advertisement server 120 receiving the advertisement request fetches the current user's C & P information from the C & P resource unit 110 to reflect the current user's C & P information. However, step 507 may be omitted (optional step).

In step 509, the advertisement server 120 examines the C & P information reflected in the received request message and confirms whether there is an advertisement satisfying all the corresponding C & P information. If there is no advertisement that satisfies all of the relevant C & P information, the advertisement server 120 transmits the C & P information corresponding to a part (location information in the embodiment) Select an ad. The advertisement server 120 transmits the advertisement selected in step 513 and some C & P information (location information in the embodiment) received from the advertisement engine 130 to the advertisement engine 130. [

In step 515, the advertisement engine 130 confirms the received advertisement and the applied C & P information. If the advertisement is pre-fetched without a request of the advertisement application 150 as in step 501, or if the advertisement is not deleted but is to be provided to the user at a later time, the advertisement and the applied C & P information are stored . In step 517, the advertisement engine 130 transmits the received advertisement and C & P information (location) to the advertisement application 150 and provides the advertisement to the user.

FIG. 6 is a flowchart illustrating a method for providing and receiving a mobile advertisement service in a mobile advertisement system according to a fourth embodiment of the present invention.

Step 601 of FIG. 6 is the same as step 301 of FIG. In step 603, the advertisement engine 130 requests an advertisement from the advertisement server 120 without C & P information. In step 605, the advertisement server 120 requests C & P information from the C & P resource unit 110 and receives the C & P information.

In step 607, the advertisement server 120 reviews the received C & P information and checks whether there is an advertisement satisfying the corresponding C & P information. If there is an advertisement satisfying the corresponding C & P information, the advertisement server 120 selects an advertisement corresponding to the C & P information in step 609. [ The advertisement server 120 transmits the advertisement selected in operation 611 and the C & P information received from the C & P resource unit 110 to the advertisement engine 130.

In step 613, the advertisement engine 130 confirms the received advertisement and the applied C & P information. If the advertisement is pre-fetched without the request of the advertisement application 150 as in step 601, or if the advertisement is not deleted but is to be provided to the user later, the advertisement and the applied C & P information are stored . In step 617, the advertisement engine 130 transmits the received advertisement and the C & P information to the advertisement application 150, and provides the advertisement to the user.

FIG. 7 is a flowchart illustrating a method of providing and receiving a mobile advertisement service in a mobile advertisement system according to a fifth embodiment of the present invention.

In step 701, the advertisement server 120 requests and receives C & P information from the C & P resource unit 110. In step 703, the advertisement server 120 reviews the received C & P information and checks whether there is an advertisement satisfying the C & P information. If there is an advertisement satisfying the C & P information, the advertisement server 120 selects an advertisement corresponding to the C & P information in step 705. [ The advertisement server 120 transmits the advertisement selected in step 707 and the C & P information to the advertisement engine 130. The transmission method of step 707 is the same as the transmission method of step 313 of FIG. 3, except that only the C & P information provided with the advertisement is different.

In step 709, the advertisement engine 130 confirms the received advertisement and the applied C & P information. If the advertisement is pre-fetched without the request of the advertisement application 150, or if the advertisement is not deleted but is to be provided to the user at a later time, the advertisement and the applied C & P information are stored. Then, the advertisement application 150 requests an advertisement from the advertisement engine 130 in step 711. Then, the advertisement engine 130 checks whether the advertisement (pre-stored advertisement) received in step 709 matches the advertisement requested in step 711. If so, the advertisement engine 130 sends the advertisement and the C & P information to the advertising application 150.

Claims (8)

A method for providing a portable advertisement service in an advertisement server of a portable advertisement system,
Receiving an advertisement request message including at least one context information from an advertisement engine;
Selecting at least one advertisement (first advertisement) corresponding to the at least one context information when all the advertisements corresponding to the at least one context information exist, and selecting at least one advertisement Transmitting one context information to the advertisement engine together; And
If there is no advertisement corresponding to the at least one context information, acquires at least one new context information from the context and personalization resource unit, selects an advertisement (second advertisement) corresponding to the new at least one context information And transmitting at least one context information used for selection of the second advertisement and the second advertisement together to the advertisement engine,
Wherein the at least one context information received from the advertisement engine is different from the at least one context information used in the selection of the second advertisement. The method according to claim 1, further comprising the step of, when there is an advertisement corresponding to only a part of the at least one context information, selecting an advertisement corresponding to only a part of the at least one context information, Way. The method of claim 1, further comprising the step of selecting a default advertisement when there is no advertisement corresponding to the at least one context information. A method for receiving a portable advertisement service in an advertisement engine of a portable advertisement system,
Transmitting an advertisement request message including at least one context information to an advertisement server;
(At least one context information) corresponding to the at least one context information from the advertisement server, and at least one advertisement used for selection of the first advertisement from the advertisement server, Receiving one piece of context information together; And
An advertisement (second advertisement) corresponding to at least one context information acquired from the context and the personalization resource unit when the advertisement corresponding to the at least one context information does not exist in the advertisement server, And receiving at least one context information used in the at least one context information,
Wherein the at least one context information transmitted to the advertisement server is different from the at least one context information used for the selection of the second advertisement. A portable advertisement service providing apparatus in an advertisement server of a portable advertisement system,
A receiving unit for receiving an advertisement request message including at least one context information from an advertisement engine;
A transmission unit; And
And a control unit,
The control unit selects all advertisements (first advertisement) corresponding to the at least one context information when all advertisements corresponding to the at least one context information exist, and the transmitting unit selects the advertisement corresponding to the at least one context information And transmitting to the advertisement engine at least one context information used for selection of an advertisement,
If the advertisement corresponding to the at least one context information does not exist, the control unit obtains at least one new context information from the context and personalization resource unit, and the advertisement corresponding to the new at least one context information And the transmitting unit transmits the second advertisement and at least one context information used for the second advertisement together to the advertisement engine,
Wherein the at least one context information received from the advertisement engine is different from the at least one context information used for the selection of the second advertisement. 6. The apparatus of claim 5,
And if there is an advertisement corresponding to only a part of the at least one context information, selects an advertisement corresponding to only a part of the at least one context information. 6. The apparatus of claim 5,
And selects a default advertisement when there is no advertisement corresponding to the at least one context information. A portable advertisement service receiving apparatus in an advertisement engine of a portable advertisement system,
The method comprising: transmitting an advertisement request message including at least one context information to an advertisement server, and when all the advertisements corresponding to the at least one context information are present in the advertisement server, The method of claim 1, further comprising the steps of: receiving an advertisement (first advertisement) and at least one context information used for selection of the first advertisement together; and if the advertisement corresponding to the at least one context information does not exist in the advertisement server, (Second advertisement) corresponding to the new at least one context information acquired from the first advertisement and at least one context information used for the selection of the second advertisement together,
Wherein the at least one context information transmitted to the advertisement server is different from the at least one context information used for the selection of the second advertisement.

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