KR20150034870A - Marketing method using picture EXIF data - Google Patents

Abstract

The present invention relates to a marketing method using photographing information. The marketing method comprises: a step (S1) of collecting photographing information (EXIF) and personal information; a step (S2) of transmitting the collected photographing information (EXIF) to a main server; a step (S3) of classifying/arranging the photographing information (EXIF) and/or the personal information transmitted to the main server; a step of (S4) of producing analysis data by processing the classified/arranged photographing information (EXIF); and an information providing step (S5) of providing the analysis data to individuals or companies. The provided marketing method using photographing information enables companies to concretize regional or seasonal sales strategies and enables individuals to set guidelines of photographing techniques using the analysis data and general preference by synthesizing regional or periodical camera specification analysis data and specific product preference and providing the analysis data and the preference to companies or individuals in order to utilize marketing data using photographing information (EXIF).

Description

[0001] The present invention relates to marketing method using picture information,

The present invention relates to a marketing method using photograph photographing information. After collecting photograph photographing information (EXIF) for a plurality of photographs taken by a digital camera, , Region, and / or other mobile applications, or general web sites. It can be classified, sorted or processed according to the user's gender, age, and country information. We propose a marketing method using photographic information so that it can be shared with a company or an individual.

Recently, the use of digital camera or mobile phone camera has increased explosively due to the development of electronic technology. All photographs taken by a digital camera including a mobile phone camera and a digital camera are transmitted to a camera manufacturer (maker) prescribed by Japan Electronics Industry Development Association (JEIDA) , Camera Model, Software, Date of Datum, Exif Version, Shoot Datetime, Actual Size of Pictures on Mobile Application or Website (EXIF) including image size, exposure time (Exposure Time), shooting program (Exposure Program), lens focal length, aperture number (F-number) ). Therefore, the above information can be easily collected and utilized as needed. As an example of this, in the " digital camera, photo classification system and method " of Application No. 10-2009-0020428, photographs photographed using photographed information (EXIF) storing accurate time and location information are classified into regions The present invention can improve the utilization of the photographing information (EXIF) in that the photographing information (EXIF) is used only for the purpose of storing the photographs together. There was room. In order to solve the problems described above, it is necessary to collect, sort, and process photographing information (EXIF) for a plurality of digital photographs so as to be utilized as marketing information, and then provide them to a digital camera manufacturer, And provide a marketing method using photographic information so that information that can be used as a line can be provided or exchanged.

The present invention relates to a marketing method using photograph photographing information, and a marketing method using photograph photographing information in which camera-related products are analyzed for usage patterns according to frequency of use to provide the data to companies and the like.

The present invention collectively collects photographing information (EXIF) of photographs posted on an Internet portal site and collects camera model, lens type, camera lens focal length, F-number, Period, or other mobile application or general web site. It is possible to classify, sort or process according to user's gender, age and country information, This is solved by providing a marketing method using photographic information that can be used to refine the sales strategy by region.

In addition, the present invention can be applied to a case where a mobile application capable of recruiting a general individual member is created, a web site is opened, a photographing information (EXIF) collection of photographs at the time of registration, and / The photographing information (EXIF) of the photograph and the personal information are collected so that the photographing information (EXIF) is shared among the members so that the camera model, the lens type, the camera It can be provided on lens focal length, F-number, flash presence, duration, region or other mobile application or on general website. Classification according to user's gender, age and country information , Use pattern analysis data for each product calculated by sorting or processing, and the preference of members for a specific product when photographing This is solved by providing marketing methods using photographic information so that members can provide or exchange information that can be used as guidelines for photography.

The present invention relates to a marketing method using photograph photographing information, and it is a method for marketing a photograph to a corporation or an individual by collecting the analysis data of camera specification, a usage pattern or a specific product preference, (EXIF) in that it can set the guidelines for the shooting technique by using the above-mentioned analysis data and the general preference. . ≪ / RTI >

1 is an exemplary photograph of photograph photography information (EXIF) in a marketing method using photograph photography information.
FIG. 2 is a flowchart for photographing information (EXIF) or personal information collection collected through a web site, a mobile application, and / or an Internet portal in a marketing method using photographic information.
FIG. 3 is a flow chart for transmitting, sorting, sorting, processing, and providing processed analytical data in photographic information (EXIF) in a marketing method using photographic information.

Hereinafter, the present invention will be described more specifically with reference to the accompanying drawings.

The present invention relates to a marketing method using photographic information,

3,

Photographing information (EXIF) collection step (S1);

A transmitting step (S2) of transmitting the collected photographing information (EXIF) to a main server;

Sorting / arranging photographing information (EXIF) sent to the main server (S3);

Processing the classified / sorted photographed information (EXIF) to produce analysis data (S4);

An information providing step for providing analysis data to an individual or a corporation (S5); And a marketing method using photograph photographing information.

More specifically,

As shown in FIG. 2, after opening a website to obtain photographing information (EXIF) and / or consent for collecting personal information at the time of membership registration, photographing of personal photographs of members displayed on the mobile application or on the website (EXIF) and other personal information (S1) so that members can check photographing information (EXIF) for each picture posted on the mobile application or on the website, Age, and country information to be provided on the mobile application or on the general web site (S2) to the main server, and then transmits the camera model, the lens Type, camera lens focal length, F-number, presence / absence of flash, duration, area of use and / or other mobile applications It can be provided on the general website, classified according to the user's gender, age and country, sort (S3), or processed pattern analysis data (S4) It is possible to provide information that can serve as a guideline for photographing to members and to exchange information (S5) between members.

In addition, through the agreement with the Internet portal site, the photographing information (EXIF) is collected (S1) for all digitized pictures displayed on the Internet portal site, and the photographing information (EXIF) for a plurality of photographs and / (S2) of the user's sex, age, and / or country, which can be provided on the mobile application or the general web site, and then transmits the camera model, lens type, camera lens focal length ), Aperture number (F-number), flash availability, duration, region of use, and / or other mobile applications or general web sites. S3) or information on the usage pattern analysis data (S4) calculated by processing and information about the preference for a specific product at the time of photographing (S5) It can be made of concrete strategies for such seasonal sales.

Further, it is also possible to use photographing information (EXIF) of photographs published through a mobile application or a website, photographing information (EXIF) of photographs posted on the Internet portal, and / (S1), and transmits information about the photographing information and the user's sex, age, and / or country of use (S2) to the main server (S2) Type, camera lens focal length, F-number, presence or absence of flash, duration, area of use and / or other mobile application or general website. (S4) classified according to the information of each country, sorting (S3), processing pattern analysis data for each product (S4) (S5), it is possible to use the information to identify the demand for each type of camera and lens, so that the sales strategy can be segmented by region / country and marketing cost can be minimized And the members of the website can exchange information about the actual camera specifications so that the members can easily purchase popular lenses or cameras, and the focal length (Focal Length) and the focal length You can acquire a photographic technique on the iris opening value (F-Number).

Claims (5)

A marketing method using photographic information,
Photographing information (EXIF) collection step (S1);
A transmitting step (S2) of transmitting the collected photographing information (EXIF) to a main server;
Sorting / arranging photographing information (EXIF) sent to the main server (S3);
Processing the classified / sorted photographed information (EXIF) to produce analysis data (S4);
An information providing step for providing analysis data to an individual or a corporation (S5); The method comprising the steps of:
The method according to claim 1,
The photographing information (EXIF) collecting step includes photographing information (EXIF) about the digital photographs posted on the website by the members through the membership website or the mobile application, photographing information (EXIF) about the digital photographs posted on the Internet portal, And / or information on the sex, age, and nationality of the publisher.
3. The method according to any one of claims 1 to 2,
The step of classifying / arranging the photographing information (EXIF) transmitted to the main server includes the steps of: a camera model, a lens type, a camera lens focal length, an F-number, And / or sorting and / or sorting according to the sex, age, and country information of the user, which may be provided on a mobile application or on a general web site.
3. The method according to claim 1 or 2,
The step of processing the classified / sorted photographic information (EXIF) to produce the analysis data
It may be provided on the main server on the camera model, lens type, camera lens focal length, F-number, flash availability, duration, area of use and / And sorting (S3) according to the user's sex, age, and country information, and then producing analysis data on preference or usage pattern for a specific product.
A marketing method using photographic information,
(EXIF) for digital photographs posted by members on a web site through a membership-based website and / or a mobile application, collect photographing information (EXIF) for digital photographs posted on the Internet portal, (EXIF) collecting step collects photographing information (EXIF) about the digital photographs posted on the website and / or mobile application by the members through the membership website and displays photographing information (EXIF) collecting step (S1) of collecting photographing information (EXIF);
A transmitting step (S2) of transmitting the collected photographing information (EXIF) to a main server;

Focal length, F-number, presence or absence of flash, duration, area of use, and / or other mobile application or general website. (S3) sorting / sorting photographing information (EXIF) transmitted to the main server according to classification according to country information and the like;

(S), camera type, lens type, focal length, F-number, presence or absence of flash, duration, region of use and / or other mobile applications (S3) and / or sorted photographing information (EXIF) for producing analysis data on a preference or usage pattern for a specific product after classification and / or sorting (S3) according to the sex, age, (S4);

An information providing step of providing analysis data to an individual and / or a company (S5); The method comprising the steps of:

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