KR20140142184A - Method, system and computer-readable recording medium for combining shopping items and distributing combination of same through social sites to promote sales of shopping items - Google Patents

Abstract

The present invention relates to a method, system and computer-readable recording medium for combining shopping items and distributing the combined shopping items through social sites to promote the sales of shopping items. According to one aspect of the present invention, there is provided a method of promoting shopping items which includes the steps of: generating a combination of a plurality of shopping items selected from an on-line shopping site by a user, where the shopping item combination includes information about characteristics of each shopping item; and transmitting the shopping item combination to the servers of outer social sites according to an operating action of the user or another user.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a method, system, and computer readable recording medium for combining shopping items and distributing such combinations through social sites, THROUGH SOCIAL SITES TO PROMOTE SALES OF SHOPPING ITEMS}

The present invention relates to a method, system, and computer-readable recording medium for combining shopping items and distributing such combinations through social sites to facilitate the sale of shopping items.

Conventionally, users who enjoy online shopping using an online shopping site often refer to an image, a textual description, a purchase history or a comment left by another user about a shopping item of interest.

However, since the above information was always related to only one shopping item per se, it is very useless to allow the user to intuitively understand what effect the shopping item has when used with other shopping items .

In the case of a fashion item (i.e., a shopping item), which is particularly important in order to follow the trend or improve the overall look, the user can know in advance what effect the shopping item will exhibit when used with other shopping items It is true that it is necessary. In this regard, referring to Korean Patent Laid-Open Publication No. 10-2010-0048733 (entitled "Avatar-based Apparel Service System and Service Method Supporting User's Own Design"), conventionally, It has been disclosed that the technique has been disclosed with respect to a technique of providing an image of a fitting wearing an outfit on an avatar. However, this conventional technology merely focuses on generation of a fitting image of a user's avatar, rather than fulfilling the above requirement.

Therefore, the inventors of the present invention newly propose to allow the user to combine the shopping items or the combination of the shopping items through this writing to facilitate the sale of the shopping items.

SUMMARY OF THE INVENTION The present invention has been made to solve all the problems of the prior art described above.

Another object of the present invention is to allow a user to select and combine a plurality of (interest) shopping items on an online shopping site.

It is another object of the present invention to enable shopping items combined by a user to be distributed through a social site so that each shopping item belonging to the combination or combination thereof can attract other users.

Another object of the present invention is to facilitate sales of a combination of shopping items.

In order to accomplish the above object, a representative structure of the present invention is as follows.

According to one aspect of the present invention there is provided a method for facilitating sales of a shopping item, the method comprising: generating a shopping item combination from a plurality of shopping items selected by a user at an online shopping site, And transmitting the shopping item combination to a server of an external social site according to an operation action of the user or another user.

In addition to this, another method for implementing the present invention, another system, and a computer-readable recording medium for recording a computer program for executing the method are further provided.

According to the present invention, a user can select and combine a plurality of (interest) shopping items on an online shopping site.

According to the present invention, a shopping item combined by a user is distributed through a social site, and each shopping item belonging to the combination or combination thereof can attract other users.

According to the present invention, sales related to the combination of shopping items are promoted.

FIG. 1A is a diagram showing a schematic configuration of an overall system for combining shopping items according to an embodiment of the present invention and promoting sales of shopping items by circulating the combination through social sites.
FIG. 1B is a detailed view illustrating the internal structure of the shopping site management system 200 according to an embodiment of the present invention.
2A and 2B are views showing an interface of an online shopping site according to an embodiment of the present invention.
3 is a diagram illustrating a user page in an online shopping site according to an embodiment of the present invention.
4 is a diagram illustrating an operator page in an online shopping site according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, the specific shapes, structures, and characteristics described herein may be implemented by changing from one embodiment to another without departing from the spirit and scope of the invention. It should also be understood that the location or arrangement of individual components within each embodiment may be varied without departing from the spirit and scope of the present invention. Therefore, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be construed as encompassing the scope of the appended claims and all equivalents thereof. In the drawings, like reference numbers designate the same or similar components throughout the several views.

Hereinafter, various embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

[Preferred Embodiment of the Present Invention]

Configuration of the entire system

FIG. 1A is a diagram showing a schematic configuration of an overall system for combining shopping items according to an embodiment of the present invention and promoting sales of shopping items by circulating the combination through social sites.

1A, an overall system according to an embodiment of the present invention includes a communication network 100, a shopping site management system 200, a user terminal 300, and a social site server 400 .

First, the communication network 100 according to an embodiment of the present invention may be configured without regard to communication modes such as wired communication and wireless communication, and may be a LAN (Local Area Network), a Metropolitan Area Network ), A wide area network (WAN), and the like. Preferably, the communication network 100 referred to herein may be the well-known Internet or World Wide Web (WWW). However, the communication network 100 may include, at least in part, a known wire / wireless data communication network, a known telephone network, or a known wire / wireless television communication network, without being limited thereto.

Next, the shopping site management system 200 according to an embodiment of the present invention can generally perform a function of supporting an online shopping site by managing an online shopping site, The user can perform the function of distributing the combination through an online shopping site or an external social site to which the user himself or herself subscribes, So as to facilitate the sale of all or a part of the shopping items belonging to the combination.

The structure and functions of the shopping site management system 200 according to the present invention will be described in detail through the following detailed description.

Next, a user terminal 300 according to an embodiment of the present invention is a digital device including a function for allowing a user to access the shopping site management system 200 or the social site server 400 and then communicate with the user terminal 300 A digital device having a memory means such as a desktop computer, a notebook computer, a workstation, a PDA, a web pad, a mobile phone (in particular, a smart phone) May be employed as the device 300.

In particular, the user terminal device 300 may include a browser program or an application program that enables a user to use the online shopping site to perform online shopping while utilizing a specific function of the online shopping site as described above.

Lastly, the social site server 400 according to an embodiment of the present invention may be an information distributing device capable of performing communication with the shopping site management system 200 or the user terminal device 300. Such a social site server 400 may be, for example, various web servers or app servers, and in particular, may be an operating server of a social site.

Shopping site management system configuration

Hereinafter, the internal structure of the shopping site management system 200 according to the present invention and the functions of the respective components will be described.

FIG. 1B is a detailed view illustrating the internal structure of the shopping site management system 200 according to an embodiment of the present invention.

1B, a shopping site management system 200 according to an exemplary embodiment of the present invention includes an online shopping support unit 210, a combination data management unit 220, a user communication support unit 230, a database 240, A communication unit 250, and a control unit 260. [ According to an embodiment of the present invention, the shopping site management system 200 includes an online shopping support unit 210, a combination data management unit 220, a user communication support unit 230, a database 240, a communication unit 250, 260 may be program modules in which at least some of them communicate with the user terminal device 300 or the social site server 400. Such a program module may be included in the shopping site management system 200 in the form of an operating system, an application program module or other program module, and may be physically stored in various well-known storage devices. Such a program module may also be stored in a remote storage device capable of communicating with the shopping site management system 200. [ Such program modules, on the other hand, encompass but are not limited to routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types as described below in accordance with the present invention.

First, the online shopping support unit 210 according to an embodiment of the present invention can perform a function of supporting an online shopping site by managing an online shopping site. That is, the online shopping support unit 210 searches a shopping item or selects a shopping item from an online shopping site hosted by the shopping site management system 200 (for example, the applicants' (E.g., a list of selected shopping items) or a shopping bag (i.e., an electronic cart), proceeding settlement of a shopping item, or writing articles related to a shopping item.

Various conventional online shopping mall technologies may be referred to for the construction of the online shopping support unit 210. [

Next, the combination data management unit 220 according to an embodiment of the present invention performs a function of allowing a user to select a plurality of shopping items to create the combination, or to change or delete the combination . The function of the combination data management unit 220 will be further described with reference to FIGS. 2A and 2B. FIG.

2A and 2B are views showing an interface of an online shopping site according to an embodiment of the present invention.

The combination data management unit 220 provides the interface as shown in FIG. 2A to the user, so that the user can select a shopping item he or she has purchased, a shopping item stored in his or her wish list, You can select more than one item and add the image to the shopping item combination panel by dragging and dropping or other methods. In this case, the combination data management unit 220 may allow a user to load a predetermined background image (for example, a photograph for user's fitting, a seasonal color image, an artistic image, and the like) Thus, a combination of shopping items can be created.

The combination of the generated shopping items may simply be a combination of shopping item images (which may further include a background image), but it is preferable that the characteristics information of the shopping item selected to constitute it, for example, , Name, code, price, web page link, and the like. Therefore, when a user selects a Basic Wool Tie displayed first in FIG. 2A to create a combination of shopping items, the image of the generated combination includes only the image of Basic Wool Tie, Item characteristic information can be included as much as necessary. Thus, for example, if an image of Basic Wool Tie is selected on the image of a combination of shopping items, a dedicated Web page of Basic Wool Tie as shown in FIG. 2B may be displayed.

On the other hand, the combination of the once created shopping items may be changed or deleted. For example, when the user pulls out an image of a specific shopping item on the image of the combination of shopping items out of the shopping item combination panel by a drag-and-drop method or the like, the combination data management unit 220 extracts characteristic information Can be deleted. Then, if the user adds an image of another shopping item to the image of the combination, the combination data management unit 220 may add the property information of the corresponding shopping item to the combination. In this case, the combination of the shopping items is changed.

On the other hand, in accordance with the user's instruction, the combination data management unit 220 stores the combination of the above shopping items in the open cyber space of the online shopping site (for example, a plurality of shopping item combinations are listed Or a web page displayed as a web page) or a user page as described later.

In the above description, a case where a user directly creates a combination of shopping items has been described. However, for the purpose of promotion or the like, an operator of an online shopping site may select a combination of shopping items for sale at a bargain, Or the like, so that it can be exposed to a common open cyber space or a different type of operator-dedicated cyberspace or an operator page as described below.

Next, the user communication support unit 230 according to an embodiment of the present invention allows the user to perform social communication through a combination of shopping items on an online shopping site or an external social site to which the user is subscribed Can be performed. The functions of the user communication support unit 230 will be further described with reference to FIGS. 3 and 4. FIG.

3 is a diagram illustrating a user page in an online shopping site according to an embodiment of the present invention. 4 is a diagram illustrating an operator page in an online shopping site according to an embodiment of the present invention.

First, a description will be made with reference to FIG. The user communication support unit 230 may provide a user page for each user in the online shopping site. The user page includes a portion 302 for displaying personal information and social information of the user, a portion 304 for displaying a combination of shopping items created by the user, a combination of the shopping items of the user to an external social site A graphic button 308 for allowing the user to make a friend relationship, a portion 310 for displaying an image of a combination of shopping items created by other users who have a friend relationship with the user, and the like. The combination of these shopping items may at the same time be exposed through the open cyber space as described above. Therefore, another user can enter the user's page of the user by selecting the specific shopping item combination of the user from the open cyber space, and can perform social communication such as establishing a friend relationship with the user via the shopping item combination .

In such a user page, the user or another user can perform an action for purchasing all or a part of the shopping item belonging to a specific combination of shopping items. To this end, the portion 304 displaying the combination of shopping items created by the user may include a selection means (e.g., a check box) for each shopping item.

On the other hand, the corresponding user or other user of the user page can click the graphic button 308 to allow a specific shopping item combination to be posted or written in an external social site to which the user belongs in the form of text, image, . To this end, the user communication support unit 230 may transmit the characteristic information of the shopping item included in the shopping item combination to the server 400 of the external social site together with the identification information of the user who performed the button operation. Obviously, a combination of shopping items that are information-shared in the form of a post or article in an external social site can be re-spread at the external social site or at an external social site other than the external social site. In this case, even another user who has not visited the online shopping site may visit the online shopping site using a web page link of a combination of shopping items (for example, a corresponding link of a user page for which a combination is made) The online shopping site can make a great contribution to increasing its traffic through the combination of well-made shopping items.

Next, a description will be given with reference to FIG. The user communication support unit 230 may provide an operator page for the operator in the online shopping site. Such an operator page may be useful when an operator wants to promote a particular combination of shopping items. The operator page includes a portion 402 for displaying social information of the operator, a portion 404 for displaying a combination of shopping items created by the operator, a graphic button 404 for allowing the operator to forward a combination of shopping items to an external social site A portion 410 displaying an image of a combination of other operator's shopping items, a portion 412 displaying an image of a combination of shopping items promoted by the operator with particular emphasis, and the like. Although the layout of the operator page is somewhat different from that of the user page, the operator can also make social communication via a combination of shopping items, just as with the user's own, with a little more variety of permissions .

Next, in the database 240 according to the embodiment of the present invention, information on a combination of shopping items and information on a combination of shopping items as described above may be stored. Although the database 240 is shown in FIG. 1B as being included and configured in the shopping site management system 200, according to the needs of those skilled in the art implementing the present invention, the database 240 includes a shopping site management system 200, Or may be configured separately. On the other hand, the database 240 in the present invention is a concept including a computer-readable recording medium, and may be a broad database including not only a consultation database but also a data record based on a file system, Even if the set can retrieve the data and extract the data, it can be the database 240 in the present invention.

The communication unit 250 according to an exemplary embodiment of the present invention can transmit and receive data to / from the online shopping support unit 210, the combination data management unit 220, the user communication support unit 230, and the database 240 Can be performed.

Finally, the controller 260 according to an embodiment of the present invention includes a data flow between the online shopping support unit 210, the combination data management unit 220, the user communication support unit 230, the database 240 and the communication unit 250 Can be performed. That is, the control unit 260 according to the present invention controls the flow of data to / from the outside of the shopping site management system 200 or the data flow between the respective components of the shopping site management system 200, ), The combination data management unit 220, the user communication support unit 230, the database 240, and the communication unit 250, respectively.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specifically designed and configured for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROM and DVD, magneto-optical media such as floptical disks, medium, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code, such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be modified into one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications and changes may be made thereto without departing from the scope of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

210: Online shopping support department
220: Combination data management unit
230: User Communication Support
240: Database
250:
260:

Claims (5)

As a method for promoting sales of a shopping item,
Creating a shopping item combination with a plurality of shopping items selected by a user on an online shopping site, the shopping item combination including property information of each of the plurality of shopping items,
Providing a user page for each user within the online shopping site; And
And transmitting the shopping item combination to a server of an external social site according to an operation action of the user or another user,
Wherein the user page includes a portion for displaying the shopping item combination created by the user, a graphical button for allowing the user to forward the shopping item combination to the external social site, and another user having a friend relationship And a portion displaying an image of the created shopping item combination,
Wherein the shopping item combination transmitted to the server of the external social site is distributed from the external social site,
Further comprising exposing the combination of shopping items in an open cyber space of the online shopping site,
Wherein the open cyber space is a web page in which a plurality of shopping item combinations including the shopping item combination are listed and displayed in reverse order of creation time. The method according to claim 1,
Wherein the property information includes at least one of an image name, a code, a price, and a web page link of the shopping item. The method according to claim 1,
Wherein the shopping item combination further comprises a background image selected by the user. A computer-readable recording medium recording a computer program for executing the method according to any one of claims 1 to 3. A system for promoting sales of shopping items,
A combination data management unit for generating a shopping item combination with a plurality of shopping items selected by a user on an online shopping site, the shopping item combination including characteristic information of each of the plurality of shopping items, and
And a user communication support unit for transmitting the shopping item combination to a server of an external social site according to an operation action of the user or another user,
Wherein the user communication support unit provides a user page for each user in the online shopping site,
Wherein the user page includes a portion for displaying the shopping item combination created by the user, a graphical button for allowing the user to forward the shopping item combination to the external social site, and another user having a friend relationship And displaying an image of the created shopping item combination,
Wherein the shopping item combination transmitted to the server of the external social site is distributed from the external social site,
Wherein the combination data management unit exposes the shopping item combination in an open cyber space of the online shopping site,
Wherein the open cyber space is a web page in which a plurality of shopping item combinations including the shopping item combination are listed and displayed in reverse order of the generation time point.

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