KR20140137026A

KR20140137026A - A mobile communication terminal performing an AD and an AD management server and system managing the AD and the control method thereof

Info

Publication number: KR20140137026A
Application number: KR20130056721A
Authority: KR
Inventors: 민진석; 이진산; 이경일; 임성훈
Original assignee: 주식회사 엘지유플러스
Priority date: 2013-05-20
Filing date: 2013-05-20
Publication date: 2014-12-02

Abstract

The purpose of the present invention is to provide effective and realistic advertisement and advertisement management. The present invention comprises: a user information collection unit for collecting user information or location information of a terminal; a communication interface for transmitting the information collected by the information collection unit to an advertisement management server and receiving advertisement from the advertisement management server; a display unit for displaying the advertisement received by the advertisement management server; and an advertisement executing information collection unit for collecting executing information of advertisement displayed on the display unit. The communication interface provides a wireless communication terminal for transmitting the information collected by the advertisement executing information collection unit to the advertisement management server; the advertisement management server capable of communicating with the same; and a control method thereof.

Description

TECHNICAL FIELD [0001] The present invention relates to a wireless communication terminal in which an advertisement is executed, an advertisement management server for managing an advertisement for a wireless communication terminal, an advertisement management system, and a control method thereof. method thereof}

The present invention relates to a wireless communication terminal in which an advertisement is executed, an advertisement management server for managing advertisement for a wireless communication terminal, an advertisement management system, and a control method thereof, and more particularly, To be made more efficient.

Due to the development of technology for the wireless communication terminal and the improvement of the service providing technology through the improvement of the communication network, the wireless communication terminal can not only function as a communication means such as voice call or SMS, Function.

Particularly, as the wireless communication terminal evolves into a smartphone, the screen is widened, the processing speed thereof is increased, and various images can be provided, so that the advertisement contents that can be provided are unlimited.

In the case of the wireless communication terminal, its position can be grasped by communication with the GPS satellite, and accordingly it is possible to provide tailored position advertisement according to the position of the wireless communication terminal.

For example, as shown in Korean Patent Laid-open Publication No. 10-2011-0139871, a method of identifying a location of a wireless communication terminal, extracting advertisement data corresponding to the location, and providing the advertisement data to a wireless communication terminal in a corresponding location area This is representative.

In addition, in the case of a wireless communication terminal, cookie information, which is a search history of a user, can be tracked and archived. An external advertisement providing server receives the cookie information and provides an advertisement corresponding to the cookie information of the user, And is typically represented in Korean Patent Laid-Open Publication No. 10-2012-0103333.

However, under such an advertisement providing system, it is difficult to know how much the advertisement is effective because it is difficult to know the degree of the actual advertisement exposure of the user.

As a result, it is difficult to establish an effective billing system and it is difficult to obtain consumer preference information about advertisements. Therefore, the needs of advertisers and advertisers for improving them are increasing.

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a more efficient and practical advertisement and advertisement management.

A user information collecting unit for collecting location information or usage information of a terminal to achieve the above object; A communication interface for transmitting the information collected from the information collection unit to the advertisement management server and receiving advertisements from the advertisement management server; A display unit for displaying an advertisement received from the advertisement management server; And an advertisement execution information collection unit for collecting advertisement execution information displayed on the display unit, wherein the communication interface is configured to transmit the information collected by the advertisement execution information collection unit to the advertisement management server. .

The user information collection unit comprises: A cookie / search history information collecting unit, a web page connection record collecting unit, a location information collecting unit, an application information collecting unit installed in the terminal, and a communication information collecting unit.

The advertisement received by the communication interface and displayed on the display unit is a user demand reflecting advertisement reflecting the information collected by the user information collecting unit.

The information collected by the user information collecting unit is at least one of installed application information, used SMS contents, used SNS contents, cookie information, search record information, or user location information.

And the advertisement displayed on the display unit is displayed on a background screen or an idle screen on the display.

And the advertisement is a live wallpapper.

When a user touches the advertisement displayed on the display, a post associated with the web address linked with the advertisement is displayed.

The advertisement execution information collection unit may include an advertisement execution time information collection unit for collecting execution time information of the advertisement; An advertisement execution frequency information collection unit for collecting execution frequency information of the advertisement; And an advertisement exposure time information collection unit for collecting information related to a user's watching state of the advertisement.

Wherein the advertisement exposure time information collection unit is connected to a camera for observing the user's gaze state and collects time information for watching the advertisement by determining whether the gaze state of the user photographed by the camera is watching the advertisement .

A display unit for visually representing an advertisement received from an external server; An advertisement execution information collecting unit for collecting advertisement execution information displayed on the display unit and a wireless communication terminal for sending information collected by the advertisement execution information collecting unit to the external server.

And the advertisement displayed on the display unit is displayed on the background screen or the idle screen of the terminal.

And the advertisement is a live wallpapper.

The advertisement execution information collection unit may include an advertisement execution time information collection unit for collecting execution time information of the advertisement; An advertisement execution frequency information collection unit for collecting execution frequency information of the advertisement; And an advertisement exposure information collection unit for collecting information related to a user's watching state of the advertisement.

The advertisement exposure time information collecting unit is connected to a device or a sensor for observing the user's gaze state and determines whether the gaze state of the user photographed by the camera is watching the advertisement and collects time information for watching the advertisement .

A communication interface configured to communicate with a user terminal and an advertiser server; An advertisement provider for providing an advertisement to the user terminal; An advertisement cost calculation unit for calculating an advertisement cost to be charged to the advertiser based on the advertisement execution information of the user received through the communication interface; And a cost settlement unit for calculating an advertisement cost paid by the advertiser through the advertiser server.

The communication interface is configured to receive user's terminal usage information collected by the user terminal, wherein the terminal usage information includes at least one of application information on the terminal, used SMS content, used SNS content or cookie information, Information, or user location information.

And an advertisement selection unit for selecting a user-customized advertisement based on the terminal usage information of the user and delivering the selected advertisement to the advertisement providing unit.

And a user profit providing unit for providing the user with a point or a profit according to the advertisement execution information of the user.

The advertisement execution information of the user, received via the communication interface,

Advertisement execution time information displayed on a display unit of the user terminal;

Wherein the advertisement cost calculation unit includes at least one of advertisement frequency information related to the frequency of activating the web address associated with the advertisement and advertisement exposure time information related to the advertisement of the user monitored by the user terminal, Time information and the advertisement exposure time information to calculate an advertisement.

The advertisement provided by the advertisement providing unit is a live wallpapar to be displayed on the idle screen or the background screen of the user terminal.

The advertisement provided by the advertisement providing unit includes a post that is linked to the video advertisement and provides visual or auditory information related to the web address linked to the video advertisement when the user accesses the video advertisement.

A first communication interface provided to communicate with the user terminal and configured to receive the information collected by the user terminal and to transmit the advertisement;

A second communication interface provided to communicate with the advertiser server and transmitting and receiving the advertisement execution information and the advertisement cost information of the user to the advertiser server; An advertisement providing unit for providing a user-customized advertisement selected according to a user's terminal usage information or location information; And an advertisement cost calculation unit for calculating an advertisement cost according to the advertisement execution information of the user for delivery to the advertiser server.

The advertisement execution information collected by the user terminal received through the first communication interface includes advertisement execution time information displayed on the display unit of the user terminal; Advertisement execution frequency information related to an activation frequency of a web address linked to an advertisement; And advertisement exposure time information of the user monitored by the user terminal, wherein the advertisement cost calculation unit calculates the advertisement cost by reflecting the advertisement execution information.

The method may further include collecting location information or usage information of the terminal, transmitting the collected information to an external advertisement providing server, and receiving an advertisement corresponding thereto from the advertisement providing server; Displaying an advertisement on a display unit; Collecting advertisement execution information displayed on the display unit; And delivering the collected advertisement execution information to the advertisement management server.

The step of collecting the location information or the usage information of the terminal is performed by the user information collecting unit, and the information collected by the user information collecting unit may include information on the installed application, SMS used, SNS contents, Search history information, or user location information.

The step of displaying the advertisement on the display unit includes: And the advertisement is displayed on the background screen or the idle screen on the display.

In the step of displaying the advertisement on the display unit, the advertisement is a live wallpap.

In the step of displaying the advertisement on the display unit, when a user touches the advertisement displayed on the display, a post associated with the web address linked with the advertisement is displayed.

The step of collecting the advertisement execution information displayed on the display unit may include collecting the execution frequency or execution time information of the advertisement; And collecting information related to the watching state of the user with respect to the advertisement.

The step of collecting information related to the user's watching state of the advertisement is performed by a camera or facial recognition sensor installed in the terminal.

Receiving terminal usage information or location information collected from the user terminal; Providing an advertisement corresponding to the received information to a user terminal; Receiving advertisement execution information from the terminal; Calculating advertisement cost based on the advertisement execution information, and charging the advertisement cost to the advertiser server.

The terminal usage information collected by the user terminal includes: The application information on the terminal, the used SMS contents, the used SNS contents, the cookie information, the search record information, or the user location information.

The step of providing the advertisement corresponding to the received information to the user terminal may include selecting the user-customized advertisement based on the user's terminal usage information and providing the selected advertisement to the terminal.

And providing a user benefit according to the advertisement execution information of the user.

The advertisement execution information of the user includes: advertisement execution time information displayed on the display unit of the user terminal; The number of ad execution frequencies; And advertisement exposure time information of the user monitored by the user terminal.

The provided advertisement is a live wallpap which can be displayed on the idle screen or the background screen of the user terminal.

The provided advertisement includes a post that is linked to the video advertisement and can provide visual or auditory information related to the linked web address when the terminal user accesses the video advertisement.

A communication interface for receiving an advertisement from an external advertisement management server; A display unit for displaying an advertisement received from the advertisement management server; And an advertisement execution information collection unit for collecting advertisement execution information displayed on the display unit, wherein the communication interface is configured to transmit the information collected by the advertisement execution information collection unit to the advertisement management server. .

The advertisement exposure time information collection unit is connected to the facial recognition sensor to determine whether the face of the user is facing the advertisement, and collects time information of the advertisement facing the advertisement.

A communication step of receiving an advertisement from an external advertisement providing server; Displaying the advertisement on a display unit; Collecting advertisement execution information displayed on the display unit; And delivering the collected advertisement execution information to the advertisement management server.

A communication interface that is provided to communicate with a user terminal and an advertiser server and can receive advertisement execution information on the user terminal; An advertisement provider for providing an advertisement to the user terminal; And an advertisement execution information providing unit for providing the advertisement execution information of the user received through the communication interface to the advertiser.

Wherein the advertisement execution information of the user received through the communication interface includes advertisement execution time information displayed on the display unit of the user terminal or advertisement execution frequency information related to the frequency of activating the web address associated with the advertisement, And advertisement exposure time information according to the advertisement watching of the monitored user.

Providing an advertisement to a user terminal; Receiving advertisement execution information on a user terminal; And providing the advertisement execution information of the received user to the advertiser server.

The advertisement execution information of the user may include advertisement execution time information displayed on the display unit of the user terminal or advertisement execution frequency information related to the frequency of activating the web address associated with the advertisement, And advertisement exposure time information according to the advertisement exposure time information.

The advertisement provided by the advertisement management server is a post that is linked to the video advertisement and provides visual or auditory information related to the web address linked to the video advertisement when the user accesses the video advertisement.

Thus, it is possible to obtain quantitative and objectified data as to how much the user actually uses the advertisement and how effectively the provided advertisement can attract the attention of the user.

Accordingly, it becomes possible to charge the advertisement cost more objectively from the viewpoint of the advertisement management service provider.

In addition, advertisers can spend advertising costs more reliably and receive more accurate feedback on advertisements, thereby enabling flexible operation of advertisements.

The advantage of users is that they can receive differentiated profit feedback according to the degree of advertising execution, thereby enhancing the users' interests.

1 is a schematic diagram of an advertisement management system according to the present invention.
FIG. 2 is a diagram illustrating that advertisement is executed in the wireless communication terminal according to the present invention.
3 is a block diagram of each component according to the present invention.
FIG. 4 to FIG. 6 are control flow diagrams of respective components according to the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

As shown in FIG. 1, a user terminal (hereinafter referred to as a 'terminal') 100 includes a main body 101 as a wireless mobile communication terminal and a display unit 102 on which moving images or still images can be displayed.

A background screen or a standby screen may be displayed on the display unit 102. A screen desired by the user may be set on the background screen standby screen or an advertisement provided by the advertisement management server 200 to be described later may be displayed .

Meanwhile, various types of applications may be installed in the terminal 100, and icons of these applications may be displayed on the display.

Using the terminal 100, a user can use an SNS service such as Facebook or Twitter. In addition, search operations can be performed through search engines such as Naver, Daum, and Google.

In addition, SMS messages can be transmitted using the SMS service.

The installation state of the various applications, the contents and usage history of the SNS, the usage history and use contents of the SMS, the kind of the used search word, and the history file (cookie file) of the accessed web page can be collected as user use information.

In addition, the current position of the terminal 100 can be collected as coordinate system information through communication with a GPS satellite.

In this way, the user use information or the location information can be provided to the communication service provider and used with the user's consent.

The collection of such information can be performed by an advertisement management application installed by a user, and plays a role of executing an advertisement provided from the outside as described later.

Such information may be provided to the communication service providing server. The communication service providing server may be an advertisement management server. Hereinafter, the communication service provider will be referred to as the advertisement management server 200. [

The advertisement management server 200 receives user's terminal usage information or location information from the terminal 100, and can provide a user-customized advertisement to the terminal based on the information.

Accordingly, the advertisement provided by the advertisement management server 200 is displayed on the display unit 102 of the terminal 100. The advertisement may be a still image or a moving image.

In addition, a web address (URL) is linked to the advertisement. When the user accesses the advertisement or the like, an advertisement web page related to the web address may be displayed on the display unit 102.

As will be described later in detail, when the advertisement of the terminal 100 and the web page of the link address associated with the advertisement are executed in the display unit 102, the execution time information thereof can be collected.

In addition, the user can observe the gaze state or the watching state of the user, such as a camera or a face recognition sensor mounted on the terminal 100, Information can also be collected.

The advertisement execution time information or the advertisement exposure time information may be provided to the advertisement management server 200.

Meanwhile, the advertisement management server 200 is provided to be able to communicate with the advertiser server 300.

The advertisement management server 200 may provide the advertisement execution time information or the advertisement exposure time information to the advertiser server 300 so that the advertiser can use the information.

In addition, the advertisement management server 200 calculates the advertisement cost using the advertisement execution time information or the advertisement exposure time information, charges the calculated cost to the advertiser server 300, You can settle a fee.

Meanwhile, the advertisement management server 200 may provide a profit to the user 400 according to advertisement execution or advertisement exposure, which may be a cash back point payment, a communication discount plan payment, or a coupon payment form.

2 shows an advertisement A displayed on the display unit 102 of the terminal 100. The advertisement A preferably appears in the form of a live wallpaper on a background screen or a standby screen, The present invention is not limited thereto, and it may be displayed in the form of a still image.

The advertisement A is provided with a link area L linked with a specific web address (URL). When the user touches or clicks on the link area L, a link advertisement LA associated with a specific web address, Is displayed on the display unit (102).

Information on the number of times the user approached the link area L of the specific advertisement A, the execution time of the advertisement, or the time when the advertisement actually viewed is continuously collected and provided to the advertisement management server 200 .

As shown in Fig. 3, specific constituent elements constituting the present embodiment are as follows.

The terminal 100 includes various user information collecting units.

The user information collection unit 110 includes a cookie / search record information collection unit 111, a web page connection record information collection unit 112, a location information collection unit 113, an application information collection unit 114, And a communication information collecting unit 115 for collecting information on the SNS use record and the usage contents.

The terminal 100 includes a communication interface 121 for collecting various information by communicating with the advertisement management server 200 and includes an input interface 122 such as a button or a touch screen, The display unit 102 also displays contents and advertisements visually.

The terminal 100 also has various components related to the advertisement.

That is, when accessing a link area of a user's advertisement, the web address linking unit 131 activates the web address linking unit 131 to display a pre-established link advertisement or other visible posts, an advertisement execution frequency information A collection unit 132, and an advertisement execution time information collection unit 133 for collecting advertisement execution time information.

In addition, an advertisement exposure time information collection unit for collecting status and watching (exposure) time information of a user viewing an advertisement running in cooperation with a device such as a camera 141 or a face recognition sensor 142 of the terminal 100, (134).

The advertisement execution frequency information collection unit 132, the advertisement execution time information collection unit 133, and the advertisement exposure time information collection unit 134 constitute an advertisement execution information collection unit.

The configuration of the advertisement management server 200 in communication with the terminal 100 is as follows.

And a communication interface 210 for communicating with the terminal 100 and the advertiser server 300. The communication interface 210 includes a first communication interface for communicating with the terminal 100 to transmit and receive data, And a second communication interface for communicating with the advertiser server 300 to transmit and receive related data.

The user information collecting unit 221 collects user terminal information received from the terminal 100 or location information of the terminal.

As described above, the user information collecting unit 221 collects information on the location of the terminal, the installation state of various applications on the user's terminal, the content and usage history of the SNS, the usage history and usage details of the SMS, A history file (a cookie file) of the user, and provides a customized advertisement suitable for the user based on the collected information.

The advertisement management server 200 includes an advertisement selecting unit 222 and an advertisement providing unit 223.

The advertisement selection unit 222 provides advertisements based on the information collected by the user information collection unit 221. [

That is, if the user terminal is located in the area A, the advertisement of the store or company located in the area A is selected, and if the user terminal is located in the area B, the advertisement corresponding to the area B is selected.

In addition, advertisements can be selected according to the use history of the user's main use application, the SMS content, the SNS content, and the result of the search content access web page.

The advertisement providing unit 223 is provided with an advertisement providing unit 223 in cooperation with the advertisement selecting unit 222. The advertisement providing unit 223 transmits the advertisement selected by the advertisement selecting unit 223 to the terminal 100), and the form may be a still image or a moving image in which a web address is linked.

The advertisement management server 200 is provided with an advertisement execution information calculation unit 224 for calculating necessary information based on advertisement usage information or advertisement exposure information of a user received from the terminal 100.

The advertisement execution information calculation unit 224 calculates the advertisement execution information 224 based on the time when the advertisement is actually executed in the terminal 100 or the number of times the user connects to the web address, Exposure time) in an objective and quantitative manner.

This objective value is used as a criterion for estimating the advertisement fee, which is performed by the advertisement cost calculator 225.

The cost calculated by the advertisement cost calculator 225 is charged to the advertiser server 300 through the communication interface 210 and the advertisement execution information of the user is also transmitted to the advertiser server 300, So that the user can utilize the feedback information according to the advertisement execution of the advertisement.

Accordingly, if the user's response to the advertisement is positive, the execution frequency and time of the advertisement can be increased. If the response to the advertisement is negative, the advertisement may be stopped or replaced with another advertisement.

The advertisement management server 200 is added with a cost settlement unit 226, and the cost settlement unit 226 can perform a function of settlement of expenses paid by the advertiser.

Meanwhile, the advertisement management server 200 includes a user profit provider 227. The user profit provider 227 is a region for providing a compensation according to a user's use of an advertisement.

That is, a predetermined profit is provided to the user in accordance with the frequency of execution of the advertisement, the time, the watching time (exposure time), etc. The form of providing the profit may include providing a cashback point, providing a communication discount plan, And the execution method can be implemented in the form of being charged or deposited in a user's virtual account or an electronic wallet.

Hereinafter, the operation of the present embodiment will be described with reference to FIGS.

First, cookies and search information are collected according to functions of the advertisement application installed in the terminal 100, user terminal usage information such as web page connection record collection, application information collection, communication information collection, location information, and the like are collected (S401, S501).

The collected information is transmitted to the advertisement management server (S402, S502).

The advertisement management server 200 determines whether there is an advertisement corresponding to the collected information (S503), and the advertisement selection unit 200 selects the advertisement selected by the advertisement selection unit from the advertisement providing unit and the communication interface (S403, S504).

An advertisement appearing on the display of the terminal and a page associated with the interworking web address due to user access may be exposed and observed by the user.

In this case, the terminal determines whether the user has opened a web page linked to the advertisement, and if so, checks the number of connections and the web page activation time and collects the information (S404, S505).

In addition, the user's viewing state and time are checked using a camera or a face recognition sensor, and the information is collected (S404, S506).

Such a collection process can be summarized as an advertisement execution information collection process (S404).

The collected information is transmitted again to the advertisement management server 200 (S405, S507), and the transmitted information is digitized and used as a basis for calculating the advertisement cost (S406, S508).

When the delivery information is converted into quantified, quantified, and objectified data, cost data based on the transfer data is calculated and transmitted to the advertiser server (S407, S509).

If the advertiser pays a fee to the advertiser server (S408, S510), the advertisement management server 200 provides the user with the benefit of executing the advertisement, so that the user can experience a gain (S409, S511).

In the above embodiment, the advertisement management server includes providing the terminal user customized advertisement and sending the advertisement execution information to the advertisement management server. However, the advertisement management server may send the advertisement determined by the advertiser rather than the user- , It is also conceivable to obtain the advertisement execution information from the user terminal.

Here, the advertisement execution information includes advertisement execution time information or advertisement exposure time information such as an advertisement execution frequency or a user's watching state with respect to the advertisement.

In the above embodiment, the billing system based on the user advertisement execution information is applied to the advertiser side in the advertisement management server. However, the advertisement execution information of the user collected from the user terminal is directly transmitted to the advertiser side May be included as another embodiment.

Those skilled in the art will appreciate that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof.

Therefore, it is to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: terminal 110: user information collecting unit
131: Web address connection unit 132: Advertisement execution frequency information collecting unit
133: Advertisement execution time information collection unit
134: advertisement exposure time information collection unit
141: camera 142: facial recognition sensor
200: Ad management server 221: User information collection unit
222: Advertisement selection unit 223:
224: Ad execution information calculation unit
225: Advertising cost calculation unit
226: cost settlement unit 227: user benefit provider

Claims

A user information collection unit for collecting location information or usage information of the terminal;
A communication interface for transmitting the information collected from the information collection unit to the advertisement management server and receiving advertisements from the advertisement management server;
A display unit for displaying an advertisement received from the advertisement management server;
And an advertisement execution information collection unit for collecting advertisement execution information displayed on the display unit,
Wherein the communication interface is configured to transmit the information collected by the advertisement execution information collection unit to the advertisement management server.

The method according to claim 1,
The user information collection unit comprises:
And a communication information collecting unit, the communication information collecting unit, the cookie / search log information collecting unit, the web page connection record collecting unit, the location information collecting unit, the application information collecting unit installed in the terminal, .

The method according to claim 1,
Wherein the advertisement received by the communication interface and displayed on the display unit is a user demand reflecting advertisement reflecting the information collected by the user information collecting unit.

The method of claim 3,
The information collected by the user information collection unit
Wherein the wireless communication terminal is at least one of installed application information, used SMS content, used SNS content, cookie information, search record information, or user location information.

The method according to claim 1,
Wherein the advertisement displayed on the display unit is displayed on a background screen or a standby screen on the display.

6. The method according to claim 1 or 5,
Wherein the advertisement is a live advertisement (Live Wallpaper).

6. The method according to claim 1 or 5,
Wherein when a user touches the advertisement displayed on the display, a post associated with the web address linked with the advertisement is displayed.

The method according to claim 1,
The advertisement execution information collecting unit
An advertisement execution time information collection unit for collecting execution time information of the advertisement;
An advertisement execution frequency information collection unit for collecting execution frequency information of the advertisement;
And an advertisement exposure time information collection unit for collecting information related to a user's watching state of the advertisement.

9. The method of claim 8,
Wherein the advertisement exposure time information collection unit is connected to a camera for observing the user's gaze state and collects time information for watching the advertisement by determining whether the gaze state of the user photographed by the camera is watching the advertisement .

A display unit for visually representing an advertisement received from an external server;
An advertisement execution information collection unit for collecting advertisement execution information displayed on the display unit;
And transmits the information collected by the advertisement execution information collection unit to the external server.

11. The method of claim 10,
Wherein the advertisement displayed on the display unit is displayed on a background screen or a standby screen of the terminal.

11. The method of claim 10,
Wherein the advertisement is a live advertisement (Live Wallpaper).

11. The method of claim 10,
Wherein when a user touches the advertisement displayed on the display, a post associated with the web address linked with the advertisement is displayed.

11. The method of claim 10,
The advertisement execution information collecting unit
An advertisement execution time information collection unit for collecting execution time information of the advertisement;
An advertisement execution frequency information collection unit for collecting execution frequency information of the advertisement;
And an advertisement exposure information collection unit for collecting information related to a user's watching state of the advertisement.

15. The method of claim 14,
The advertisement exposure time information collecting unit is connected to a device or a sensor for observing the user's gaze state and determines whether the gaze state of the user photographed by the camera is watching the advertisement and collects time information for watching the advertisement And the wireless communication terminal.

A communication interface configured to communicate with a user terminal and an advertiser server;
An advertisement provider for providing an advertisement to the user terminal;
An advertisement cost calculation unit for calculating an advertisement cost to be charged to the advertiser based on the advertisement execution information of the user received through the communication interface;
And a cost settlement unit configured to settle the advertisement cost paid by the advertiser through the advertiser server.

17. The method of claim 16,
Wherein the communication interface is configured to receive user's terminal usage information collected by the user terminal,
Wherein the terminal usage information is at least one of application information on the terminal, SMS contents used, SNS content used, cookie information, search record information, or user location information.

18. The method of claim 17,
Further comprising an advertisement selection unit for selecting a user-customized advertisement based on the user's terminal usage information and delivering the user-selected advertisement to the advertisement providing unit.

17. The method of claim 16,
And a user profit providing unit for providing a point or a profit to the user according to the advertisement execution information of the user.

17. The method of claim 16,
The advertisement execution information of the user, received via the communication interface,
Advertisement execution time information displayed on a display unit of the user terminal;
Advertisement execution frequency information related to the frequency of activating the web address associated with the advertisement;
And advertisement exposure time information of the user monitored by the user terminal,
Wherein the advertisement cost calculation unit calculates an advertisement by reflecting the advertisement execution time information and the advertisement exposure time information.

17. The method of claim 16,
Wherein the advertisement provided by the advertisement providing unit is a live wallpap which is displayed on the idle screen or the background screen of the user terminal.

22. The method of claim 21,
Wherein the advertisement provided by the advertisement providing unit includes a post that is linked to the video advertisement and provides visual or auditory information related to the web address linked to the video advertisement when the user accesses the video advertisement. server.

A first communication interface provided to communicate with the user terminal and configured to receive the information collected by the user terminal and to transmit the advertisement;
A second communication interface provided to communicate with the advertiser server and transmitting and receiving the advertisement execution information and the advertisement cost information of the user to the advertiser server;
An advertisement providing unit for providing a user-customized advertisement selected according to a user's terminal usage information or location information;
And an advertisement cost calculation unit for calculating an advertisement cost according to a user's advertisement execution information for delivering to the advertiser server.

24. The method of claim 23,
The advertisement execution information collected by the user terminal received through the first communication interface includes advertisement execution time information displayed on the display unit of the user terminal;
Advertisement execution frequency information related to an activation frequency of a web address linked to an advertisement;
And advertisement exposure time information of the user monitored by the user terminal,
Wherein the advertisement cost calculation unit calculates the advertisement cost by reflecting the advertisement execution information.

24. The method of claim 23,
Wherein the advertisement provided by the advertisement providing unit is a live wallpap which is displayed on the idle screen or the background screen of the user terminal.

24. The method of claim 23,
Wherein the advertisement provided by the advertisement providing unit includes a post that is linked to the video advertisement and provides visual or auditory information related to the web address linked to the video advertisement when the user accesses the video advertisement. system.

Collecting location information or usage information of the terminal;
A communication step of transmitting the collected information to an external advertisement providing server and receiving an advertisement corresponding thereto from the advertisement providing server;
Displaying an advertisement on a display unit;
Collecting advertisement execution information displayed on the display unit;
And transmitting the collected advertisement execution information to the advertisement management server.

28. The method of claim 27,
The step of collecting the location information or usage information of the terminal is performed by the user information collecting unit,
The information collected by the user information collection unit
Wherein the control information is at least one of installed application information, used SMS content, used SNS content, cookie information, search record information, or user location information.

28. The method of claim 27,
The step of displaying the advertisement on the display unit includes:
Wherein the advertisement is displayed on the background screen or the standby screen on the display.

30. The method of claim 29,
In the step of displaying the advertisement on the display unit,
Wherein the advertisement is a live advertisement (Live wallpapar).

30. The method of claim 29,
In the step of displaying the advertisement on the display unit,
Wherein when the user touches the advertisement displayed on the display, a post associated with the web address linked to the advertisement is displayed.

30. The method of claim 29,
The step of collecting advertisement execution information displayed on the display unit
Collecting execution frequency information or execution time information of the advertisement;
And collecting information related to a watching state of the user with respect to the advertisement.

33. The method of claim 32,
Wherein the step of collecting information related to the user's watching state of the advertisement is performed by a camera or facial recognition sensor installed in the terminal.

Receiving terminal usage information or location information collected from a user terminal;
Providing an advertisement corresponding to the received information to a user terminal;
Receiving advertisement execution information from the terminal;
Calculating an advertisement cost based on the advertisement execution information, and charging the advertisement cost to the advertiser server.

35. The method of claim 34,
The terminal usage information collected by the user terminal includes:
Wherein the advertisement information is at least one of application information on the terminal, used SMS contents, used SNS content, cookie information, search record information, or user location information.

35. The method of claim 34,
The step of providing an advertisement corresponding to the received information to the user terminal
And selecting and providing the user-customized advertisement to the terminal based on the terminal usage information of the user.

35. The method of claim 34,
And providing a user benefit according to the advertisement execution information of the user.

35. The method of claim 34,
The advertisement execution information of the user includes:
Advertisement execution time information displayed on a display unit of the user terminal;
The number of ad execution frequencies;
And advertisement exposure time information of the user monitored by the user terminal.

35. The method of claim 34,
Wherein the provided advertisement is a live wallpap which can be displayed on the idle screen or the background screen of the user terminal.

40. The method of claim 39,
Wherein the provided advertisement includes a post that is linked to the video advertisement and provides visual or auditory information related to the web address linked to the video advertisement when the terminal user accesses the video advertisement. / RTI >

A communication interface for receiving an advertisement from an external advertisement management server;
A display unit for displaying an advertisement received from the advertisement management server;
And an advertisement execution information collection unit for collecting advertisement execution information displayed on the display unit,
Wherein the communication interface is configured to transmit the information collected by the advertisement execution information collection unit to the advertisement management server.

42. The method of claim 41,
Wherein when a user touches the advertisement displayed on the display, a post associated with the web address linked with the advertisement is displayed.

42. The method of claim 41,
The advertisement execution information collecting unit
An advertisement execution time information collection unit for collecting execution time information of the advertisement;
An advertisement execution frequency information collection unit for collecting execution frequency information of the advertisement;
And an advertisement exposure time information collection unit for collecting information related to a user's watching state of the advertisement.

44. The method of claim 43,
Wherein the advertisement exposure time information collection unit is connected to a camera for observing the user's gaze state and collects time information for watching the advertisement by determining whether the gaze state of the user photographed by the camera is watching the advertisement .

44. The method of claim 43,
Wherein the advertisement exposure time information collector is connected to the facial recognition sensor to determine whether the face of the user is facing the advertisement, and collects the time information of the advertisement facing the advertisement.

A communication step of receiving an advertisement from an external advertisement providing server;
Displaying the advertisement on a display unit;
Collecting advertisement execution information displayed on the display unit;
And transmitting the collected advertisement execution information to the advertisement management server.

47. The method of claim 46,
In the step of displaying the advertisement on the display unit,
Wherein when the user touches the advertisement displayed on the display, a post associated with the web address linked to the advertisement is displayed.

47. The method of claim 46,
The step of collecting advertisement execution information displayed on the display unit
Collecting execution frequency information or execution time information of the advertisement;
And collecting information related to a watching state of the user with respect to the advertisement.

49. The method of claim 48,
Wherein the step of collecting information related to the user's watching state of the advertisement is performed by a camera or facial recognition sensor installed in the terminal.

A communication interface provided to be able to communicate with a user terminal and an advertiser server and to receive advertisement execution information on the user terminal;
An advertisement provider for providing an advertisement to the user terminal;
And an advertisement execution information providing unit for providing the advertisement execution information of the user received through the communication interface to the advertiser.

51. The method of claim 50,
The advertisement execution information of the user, received via the communication interface,
Advertisement execution time information displayed on the display unit of the user terminal;
Advertisement execution frequency information associated with the frequency of activating the web address associated with the advertisement;
And advertisement exposure time information of the user monitored by the user terminal.

51. The method of claim 50,
Wherein the advertisement provided by the advertisement providing unit includes a post that is linked to the video advertisement and provides visual or auditory information related to the web address linked to the video advertisement when the user accesses the video advertisement. server.

54. The method of claim 53,
The advertisement execution information of the user includes:
Advertisement execution time information displayed on the display unit of the user terminal;
Advertisement execution frequency information associated with the frequency of activating the web address associated with the advertisement;
And advertisement exposure time information of the user monitored by the user terminal.

54. The method of claim 53,
Wherein the advertisement provided by the advertisement management server is a post that is linked to the video advertisement and provides visual or auditory information related to the web address linked to the video advertisement when the user accesses the video advertisement. How to control the server.