KR20140119477A - Apparatus and method for public relations book or pamphlet by using augmented reality - Google Patents

Apparatus and method for public relations book or pamphlet by using augmented reality Download PDF

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Publication number
KR20140119477A
KR20140119477A KR1020130035180A KR20130035180A KR20140119477A KR 20140119477 A KR20140119477 A KR 20140119477A KR 1020130035180 A KR1020130035180 A KR 1020130035180A KR 20130035180 A KR20130035180 A KR 20130035180A KR 20140119477 A KR20140119477 A KR 20140119477A
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South Korea
Prior art keywords
book
image
augmented reality
pamphlet
unit
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KR1020130035180A
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Korean (ko)
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주홍찬
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주홍찬
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Priority to KR1020130035180A priority Critical patent/KR20140119477A/en
Publication of KR20140119477A publication Critical patent/KR20140119477A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T19/00—Manipulating 3D models or images for computer graphics
    • G06T19/006—Mixed reality
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/232—Content retrieval operation locally within server, e.g. reading video streams from disk arrays
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/4223—Cameras

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computer Graphics (AREA)
  • Computer Hardware Design (AREA)
  • General Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Processing Or Creating Images (AREA)

Abstract

The present invention relates to an apparatus and method for promoting books or pamphlets using an augmented reality,
A storage unit for storing the augmented reality marker information formed in the book or brochure image, the publicity image associated with the book or the pamphlet;
A camera unit for collecting the augmented reality markers;
A key input unit for searching for characters of another publicity image associated with a book or a pamphlet stored in the storage unit;
An audio processing unit for searching through voice for another publicity image associated with a book or a pamphlet stored in the storage unit;
A publicity image stored in the storage unit, which matches the data retrieved through the augmented reality marker, the key input unit, or the data retrieved through the audio processing unit, collected from the camera unit, and the actual book or brochure image data viewed through the camera unit, To the control unit;
A mixer for mixing all the data collected by the controller to reproduce a publicity image associated with a book or a brochure on actual book or brochure image data;
And an image processing unit for reproducing the mixed augmented reality image from the augmented reality unit. The apparatus for promoting a book or a pamphlet using an augmented reality is provided.

Figure pat00001

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an apparatus and method for promoting a book or a pamphlet using augmented reality,

The present invention is characterized in that an augmented reality marker is created so as to incorporate augmented reality technology into an image of a book or a pamphlet and a camera lens mounted on a terminal capable of driving an augmented reality program is stored in a book or a pamphlet Augmented reality for maximizing publicity by searching for a publicity image corresponding to a marker input through the terminal camera lens and mixing the publicity image with an augmented reality technology on the image of a book or a pamphlet Books or pamphlets, and to a method and a method for promoting books or pamphlets.

As the commercial market develops radically, the importance of product promotion is increasing day by day.

However, there are many cases where a lot of product promotional materials are pouring out and the idea is not good enough to attract people's attention.

Therefore, it is necessary to develop and supply new public relations devices and methods, which are not existing public relations devices and methods.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to solve the above-mentioned problems, and it is an object of the present invention to provide an augmented reality marker for an augmented reality in an image of a book or a pamphlet, The marker information is input to the marker, the related publicity image is searched according to the marker information, the virtual space is formed to locate the publicity image, and the publicity image in the virtual space is placed on the actual book or pamphlet The present invention provides a system and method for promoting a book or a pamphlet using an augmented reality for creating new promotional contents of a smart device.

The book or pamphlet promotion apparatus using the augmented reality according to the present invention

A storage unit for storing the augmented reality marker information formed in the book or brochure image, the publicity image associated with the book or the pamphlet;

A camera unit for collecting the augmented reality markers;

A key input unit for searching for characters of another publicity image associated with a book or a pamphlet stored in the storage unit;

An audio processing unit for searching through voice for another publicity image associated with a book or a pamphlet stored in the storage unit;

A publicity image stored in the storage unit, which matches the data retrieved through the augmented reality marker, the key input unit, or the data retrieved through the audio processing unit, collected from the camera unit, and the actual book or brochure image data viewed through the camera unit, To the control unit;

A mixer for mixing all the data collected by the controller to reproduce a publicity image associated with a book or a brochure on actual book or brochure image data;

And an image processor for reproducing the mixed augmented reality image from the mixer.

The wired / wireless network unit may further include a wired / wireless network unit for controlling the controller to link and download the associated data through the web server when the storage unit does not have data associated with the augmented reality marker collected through the camera unit. can do.

A method of promoting a book or a pamphlet using an augmented reality according to the present invention comprises the steps of: marking a marker for implementing an augmented reality technique on an image in a book or a pamphlet;

Positioning a camera lens mounted on a terminal capable of functioning as an augmented reality on the markers;

Inputting the information of the markers to the camera and searching for a promotional image of a book or a pamphlet associated with the marker in an Internet server or a program database;

A step of mixing both the actual book or pamphlet image data, which is searched for the searched public relations image, into an image;

And searching for a publicity image to be viewed in addition to the searched public relations image through text or voice input.

According to the method for promoting a book or a pamphlet using an augmented reality of the present invention, a marker for implementing an augmented reality is displayed on an image inserted into a book or a pamphlet, and a promotional image of a book or a pamphlet and an actual book or pamphlet A new advertising solution can be provided which is visually new and can induce curiosity so that a consumer can find promotional contents on their own.

1 is a block diagram showing the configuration of a book or pamphlet publicity apparatus using an augmented reality according to an embodiment of the present invention;
2 is a diagram showing an example of promoting a book or a pamphlet using an augmented reality according to an embodiment of the present invention;
3 is a flowchart of a method of promoting a book or a pamphlet using an augmented reality according to an embodiment of the present invention.

Hereinafter, an apparatus and method for promoting books or pamphlets using the augmented reality of the present invention will be described with reference to the accompanying drawings.

1 is a block diagram showing the configuration of a book or pamphlet promotion apparatus using an augmented reality according to an embodiment of the present invention.

1, a book or brochure promoting apparatus 100 using an augmented reality includes a storage unit 104 storing augmented reality marker information, a publicity image associated with a book or a pamphlet formed in a book or a brochure image, A key input unit 116 for character search for another publicity image associated with a book or brochure stored in the storage unit 104, a key input unit 116 for storing a marker stored in the storage unit 104, An augmented reality marker collected through the camera unit 102, data searched by the key input unit 116, or data searched by the audio processing unit 114. The audio processing unit 114, A publicity image stored in the storage unit 104 matching with the data searched through the camera unit 114 and an actual book or pamphlet already viewed through the camera unit 102 A control unit 108 for controlling the data to be sent to the mixer 110 and a mixer for mixing the data collected by the controller 108 and reproducing a publicity image associated with a book or a brochure on an actual book or brochure image data, An image processor 112 for reproducing an augmented reality image mixed in the mixer 110 and data related to the augmented reality markers collected through the camera 102 are stored in a storage unit 104 And a wired / wireless network unit 106 for controlling the control unit 108 to link and reproduce related data via a web server in response to a download command or related data.

The image processing unit 112 includes a speaker to enable audio output and media output.

2 is a diagram showing an example of a book or pamphlet promotion using an augmented reality according to an embodiment of the present invention.

A marker for implementing the augmented reality technique is displayed on an image in a book or a pamphlet to be promoted, a camera lens mounted on a terminal capable of functioning as an augmented reality is placed on the markers, and information on the markers And a publicity image of a book or a pamphlet associated with the marker is searched from the Internet server or the program database, and the actual book or pamphlet image data viewed with the searched publicity image are all mixed and reproduced as an image.

In addition to the searched public relations image, the public relations image to be viewed may be further searched through text or voice input to additionally display the promotional article.

3 is a flowchart of a book or pamphlet promotion method using an augmented reality according to an embodiment of the present invention.

And searching for a publicity image to be viewed in addition to the searched public relations image through text or voice input.

Referring to FIG. 3, a marker for implementing an augmented reality technique is displayed on an image in a book or a pamphlet (S200).

The camera unit 102 is positioned on the markers to collect the markers (S202).

Thereafter, a publicity image of a book or a pamphlet associated with the marker is searched through the Internet server or the program storage unit 104 through the marker information collected by the camera unit 102 (S204).

The control unit 108 sends the mixed image to the mixer 110, and the mixed image is reproduced through the image processor 112 in step S206.

Thereafter, a publicity image to be viewed in addition to the searched publicity image is input through the key input unit 116 and the audio processing unit 114 to search for a character or voice.

It is needless to say that the above description can be applied to the printed matter requiring publicity even though the description is about the book and the pamphlet.

100: Book or pamphlet promotion device using an augmented reality 102:
104: storage unit 106: wired / wireless network unit
108: control unit 110: mix unit
112: image processor 114: audio processor
116:

Claims (4)

In a book or pamphlet promotion apparatus using an augmented reality according to the present invention,
A storage unit for storing the augmented reality marker information formed in the book or brochure image, the publicity image associated with the book or the pamphlet;
A camera unit for collecting the augmented reality markers;
A key input unit for searching for characters of another publicity image associated with a book or a pamphlet stored in the storage unit;
An audio processing unit for searching through voice for another publicity image associated with a book or a pamphlet stored in the storage unit;
A publicity image stored in the storage unit, which matches the data retrieved through the augmented reality marker, the key input unit, or the data retrieved through the audio processing unit, collected from the camera unit, and the actual book or brochure image data viewed through the camera unit, To the control unit;
A mixer for mixing all the data collected by the controller to reproduce a publicity image associated with a book or a brochure on actual book or brochure image data;
And an image processing unit for reproducing the mixed augmented reality image from the augmented reality unit.
The method according to claim 1,
And a wired / wireless network unit for controlling the controller to link the related data through the web server and to reproduce the linked data or the associated data when the storage unit does not have data associated with the augmented reality marker collected through the camera unit A device for promoting books or pamphlets using augmented reality. To implement claim 1,
Further comprising the step of marking and embedding a marker for embodying the augmented reality on the inserted image of the book or brochure to produce a book or a pamphlet using the augmented reality. In a method of promoting a book or a pamphlet using an augmented reality according to the present invention
Marking a marker for implementing an augmented reality technique on an image in a book or a brochure;
Positioning a camera lens mounted on a terminal capable of functioning as an augmented reality on the markers;
Inputting the information of the markers to the camera and searching for a promotional image of a book or a pamphlet associated with the marker in an Internet server or a program database;
A step of mixing both the actual book or pamphlet image data, which is searched for the searched public relations image, into an image;
And searching for a publicity image to be viewed in addition to the searched publicity image through a character or voice input.
KR1020130035180A 2013-04-01 2013-04-01 Apparatus and method for public relations book or pamphlet by using augmented reality KR20140119477A (en)

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KR1020130035180A KR20140119477A (en) 2013-04-01 2013-04-01 Apparatus and method for public relations book or pamphlet by using augmented reality

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102138880B1 (en) * 2020-01-10 2020-07-28 박유빈 System for providing augmented reality publication service using three dimension object and three dimension video imagery

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102138880B1 (en) * 2020-01-10 2020-07-28 박유빈 System for providing augmented reality publication service using three dimension object and three dimension video imagery

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