KR20140108453A - Marketing system and method through the matching of users who have similar interest - Google Patents
Marketing system and method through the matching of users who have similar interest Download PDFInfo
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- KR20140108453A KR20140108453A KR1020130021826A KR20130021826A KR20140108453A KR 20140108453 A KR20140108453 A KR 20140108453A KR 1020130021826 A KR1020130021826 A KR 1020130021826A KR 20130021826 A KR20130021826 A KR 20130021826A KR 20140108453 A KR20140108453 A KR 20140108453A
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Abstract
The present invention relates to a method and apparatus for collecting user interest through a vote of various items provided by a company and using the same as marketing data, and also, by matching with users having similar interests, Systems and marketing methods.
Description
The present invention relates to a marketing system and a marketing method. Specifically, the present invention collects interests of users through a ballot made of various items provided by a company, uses the collected information as marketing data, and promotes exchanges by matching users having similar interests The present invention relates to a marketing system and a marketing method through user matching having similar interests.
Recently, with the spread of the spread of various smart devices that perform computers and similar functions along with the construction of information communication networks such as the Internet, the internet space has expanded from simple information exchange to various communication and friendship exchange fields .
Examples of such services include social network services such as cyworld, Twitter, Facebook, and the like. Social network service is a service that brings the concept of social relations into the Internet space and supports network formation by establishing a relationship between people and people. In other words, it is a service that builds a relationship network with friends, seniors, colleagues, and helps their information management. With the increase of social network services, many companies actively utilize it as a marketing tool .
However, in the conventional social network service, even if the content and information distributed are obtained, the service is actively fed back to each user, so that a service for allowing smooth communication between users having similar interests is not provided.
That is, the user has to perform a search using an appropriate keyword (key-word) in order to find information about a particular interest such as his / her specific content or information, judge the authenticity and up-to-date status of the searched information, It is not easy to identify other users who have similar interests among a large number of users even if they try to exchange information by making meetings with people having similar interests.
As a result, the marketing through the social network is made in the form of a website banner or a link which is exposed to a large number of unspecified users in a state where the user can not clearly grasp the interests of the user, And the like.
Therefore, by grasping the interests of the users and matching the users with similar interests, it was required to effectively market the products through the users who received the goods or services directly from the companies.
SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and it is an object of the present invention to provide a method and system for collecting interests from various users to mutually match users having similar interests to promote exchanges, To provide a marketing system and a marketing method through user matching that have similar interests to enable effective publicity and profit generation.
In order to achieve the above object, the present invention provides a marketing system based on user matching having a similar interest, comprising: a database storing user information about a user subscribed as an individual member and business information on a company registered as a company member; A questionnaire information storage unit in which questionnaire information of the voting system inputted from the company member is stored for each category; A questionnaire collecting unit for presenting questionnaire information stored in the questionnaire information storage unit to a user who has stored user information in the database, receiving answer information corresponding to the questionnaire information from the user and storing the answer information; An interest classifying unit for classifying answer information for each user collected through the interest collecting unit according to the same answer information; A matching recommendation unit for presenting user information about a plurality of users having one or more identical answer information classified through the interest classification unit to each other as interested user information; A marketing information providing unit for providing the company member with answer information for each user collected through the interest collecting unit; .
An interest information storage unit for receiving and storing interest information classified by a category from a personal member in which the user information is stored in the database and an information accumulation unit for accumulating and accumulating answer information collected by the same users by the same user, Analyzing the interest information stored in the interest information storage unit and the answer information of the same user stored in the information accumulation unit and searching the questionnaire information storage unit for questionnaire information of a category analyzed above a predetermined value, A polling recommender for presenting the same to the same user; As shown in FIG.
The information accumulation unit accumulates and accumulates the answer information collected through the interest classifying unit for each of the same users. The information accumulating unit compares the answer information of each user stored in the information accumulating unit, And may further include a similarity degree presentation unit for presenting the user information about the user to each other.
In addition, the user information includes information on the age range, sex, residence, and occupation of the user, and the matching recommendation section classifies a plurality of users having the same answer information into information selected from the information included in the user information, And presenting the users belonging to the information as interested user information to each other.
In order to achieve the above object, the present invention provides a method of marketing through user matching having similar interests, comprising the steps of: building a database by storing user information about a user subscribed as a member and business information on a company subscribed as a company member; Inputting questionnaire information of voting method from an enterprise member and storing the questionnaire information by category; Presenting the stored questionnaire information to the user in which the user information is stored in the database; Receiving answer information corresponding to the questionnaire information from a user, storing the answer information, and collecting interest information; Classifying the collected answer information for each user according to the same answer information; Presenting user information about a plurality of users having one or more identical answer information classified as interested user information to each other; Providing answer information for each user to the company member; .
Receiving and storing interest information classified by category from a personal member in which the user information is stored in the database; Collecting and storing the collected answer information by the same user; Analyzing stored interest information and answer information for the same user stored, and retrieving questionnaire information of a category analyzed above a predetermined numerical value and presenting it to the same user; As shown in FIG.
Collecting and storing the classified answer information by the same user; Comparing the answer information of each stored user and presenting the user information for a plurality of users having the same answer information equal to or more than a predetermined ratio to each other; As shown in FIG.
The user information includes information on the age, sex, residence, and occupation of the user, and the user interest information classifies a plurality of users having the same answer information into information selected from the information included in the user information, As shown in FIG.
Through the present invention, a user of a social network can be provided with an opportunity to communicate effectively by expanding and managing a human network through active matching with a user having a similar interest.
In addition, users can interact with other people about content and information they are interested in. In particular, it is possible to collect and share useful contents around by combining local location-based services. .
In addition, from the viewpoint of the company, the user's interests are collected at regular intervals, so that it is possible to grasp the recent interest trends and actual interests of the users, and to avoid the spam image in which the existing unspecified number is promoted, The target marketing can be carried out with intensive public relations, thereby effectively promoting and generating profit.
1 is a conceptual diagram illustrating a concept of marketing through user matching having similar interests according to the present invention;
2 is a block diagram illustrating a configuration of a marketing system through user matching having similar interests according to a preferred embodiment of the present invention.
3 is a block diagram illustrating a configuration of a marketing system through user matching having similar interests according to another embodiment of the present invention;
4 is a flowchart illustrating a marketing method through user matching with similar interests according to a preferred embodiment of the present invention.
FIG. 5 is a flowchart illustrating a marketing method through user matching with similar interests according to another embodiment of the present invention;
FIG. 6 is a flowchart illustrating a marketing method through user matching having similar interests according to another embodiment of the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.
FIG. 1 is a conceptual diagram illustrating a concept of marketing through user matching having a similar interest according to the present invention. FIG. 1 schematically illustrates how the present invention is implemented through a social network service in which a plurality of users are registered as members on the Internet.
These users can establish a relationship with other users as interested users (friends) on the network through their consent, and communicate through various conversations and information exchanges between interested users and their daily lives.
In this case, a company that is a member of the social network service performs marketing for a large number of users, and the social network service uses the same as an income source.
In the past, there was a sense of rejection of the user along with unnecessary waste because marketing activities performed through the company were performed almost randomly irrespective of the interests of the user. However, in the present invention, the questionnaire information of the voting form prepared by the vendor is provided to the user, By providing answer information corresponding to this, it collects interests of users.
The social network service side can provide users with more information exchange and communication opportunities by matching the users having similar interests to each other and provide latest information on the user's interest to the company so as to utilize the information as marketing information, And provide a service that satisfies both users and corporate members.
FIG. 2 is a block diagram illustrating a configuration of a marketing system based on user matching having similar interests according to a preferred embodiment of the present invention. The present invention includes a
The
At this time, the user information includes information on the user's name, photograph, ID, age, sex, residence, occupation, etc., and the business information includes information on the business name, the goods or services to be provided.
The questionnaire
For example, supposing that the above-mentioned company is an automobile producer, the questionnaire information asks "what kind of vehicles do you prefer?" And presents multiple-choice questions such as small cars, mid-sized cars, SUVs, It can be done.
Since the questionnaire information having various contents can be prepared from various companies at this time, the questionnaire
The interest collecting
That is, the questionnaire information of the voting type inputted by the vendor is presented to the user, and when the answer information corresponding to the result of the vote performed by the user is inputted, the stored answer information is treated as the interest of the user.
The
That is, when the user inputs various answer information in response to various questionnaire information generated from various companies, the user who classified the users who input the same answer information is classified as having the same interest.
The merging
At this time, the provided user information will only provide the information that the user has agreed to disclose, and if presented as the interested user information, they will be designated as interested users through mutual consent, so that mutual information exchange and communication will be possible have.
At this time, the merged
In this way, when the scope of users with the same interests is wide, it is possible to impose them through user information, and in addition, it is possible to provide users with interest efficiently in response to a specific situation in which a certain aspect appears through a specific region, gender, age range, Can be achieved.
The marketing
In other words, as described above, assuming that the company member is an automobile producer, it can perform targeted marketing by concentrating publicity on the vehicle type corresponding to the answer information created and inputted by the user. In addition, And the service can be used in a more convenient environment.
FIG. 3 is a block diagram illustrating a configuration of a marketing system based on user matching having similar interests according to another embodiment of the present invention. Referring to FIG. 2, an information storage unit 160, an
The interest information storage unit 160 is configured to receive and store interest information classified by category from individual members in which the user information is stored in the
At this time, it is possible to input the interest of the user directly, but it is also possible to recommend a page or information on the social network service about the goods or services provided by the company, It can also be used.
The
The
This is to prevent the questionnaire information itself from being a spam type information presented by a company and to grasp the interest of the user more precisely. It is also possible to use the existing accumulated answer information and the interest information inputted by the user If the number of answer information for a particular interest is greater than a predetermined value, the user is presented with only the questionnaire information of the corresponding category in the future.
The similarity
Hereinafter, a marketing method through user matching having similar interests of the present invention will be described in detail with reference to the accompanying drawings.
FIG. 4 is a flowchart illustrating a marketing method through user matching having similar interests according to a preferred embodiment of the present invention, and the present invention includes all the steps described in the claims, but the order does not necessarily have to be made in the described order . In addition, each step can be performed through a social network service provider having a marketing system through user matching having the similar interests of the present invention described above.
In the first step (S110), the database is constructed by storing the user information about the user who is registered as the individual member and the business information on the company registered as the company member.
In other words, the database is configured to store user information about a user who is registered as an individual member and business information on a company registered as a corporate member, and the user subscribes for information exchange and communication with other users. A subscription is made to perform marketing for a plurality of subscribed users.
At this time, the user information includes information on the user's name, photograph, ID, age, sex, residence, occupation, etc., and the business information includes information on the business name, the goods or services to be provided.
In the second step (S120), the questionnaire information of the voting method is inputted from the company member and stored according to the category. In this case, the questionnaire information created by the company member is intended to collect interest of the user related to the product or service of the company, rather than direct advertisement of the product or service of the company, and it is a question of a light vote type so that the user does not have a burden The user's interest can be grasped.
In addition, since the questionnaire information of various contents can be created from various companies at this time, various questionnaire information is classified and stored according to the category. The category is created based on various goods or services provided by the company, , And sub-classification.
In the third step S130, the stored questionnaire information is presented to the user who has stored the user information in the database. In a fourth step S140, answer information corresponding to the questionnaire information is received from the user and stored.
That is, the questionnaire information of the voting type inputted by the vendor is presented to the user, and when the answer information corresponding to the result of the vote performed by the user is inputted, the stored answer information is treated as the interest of the user.
In the fifth step S150, the collected answer information for each user is classified into the same answer information.
The answer information collected through the fourth step S140 is managed so as to be able to check which user has entered and input each answer information in association with the inputted user information of the user.
That is, when the user inputs various answer information in response to various questionnaire information generated from various companies, the user who classified the users who input the same answer information is classified as having the same interest.
In the sixth step S160, the user information about a plurality of users having the same classified answer information is presented to each other as interested user information, the user information corresponding to one answer information is provided mutually according to the content of the question information , And provides the user information in which a plurality of pieces of answer information coincide.
At this time, the provided user information provides only the information that the user agrees to disclose, and when presented as mutual user information, they can be designated as interested users through mutual consent, so that information exchange and communication can be performed at a later time.
At this time, a plurality of users having the same answer information are classified into information selected from among users' age group, sex, residence, and occupation information included in the user information, and users belonging to the same information are displayed as interested user information to each other .
In this way, when the scope of users with the same interests is wide, it is possible to impose them through user information, and in addition, it is possible to provide users with interest efficiently in response to a specific situation in which a certain aspect appears through a specific region, gender, age range, Can be achieved.
In the seventh step (S170), answer information about each user collected is provided to the enterprise member so that the corporate member can perform marketing through the analyzed interest through each user's answer information.
In other words, as described above, assuming that the company member is an automobile producer, it can perform targeted marketing by concentrating publicity on the vehicle type corresponding to the answer information created and inputted by the user. In addition, Since there is no publicity, the service can be used in a more convenient environment.
FIG. 5 is a flowchart showing a marketing method through user matching having similar interests according to another embodiment of the present invention, in which the question information itself presented from a company does not become a spam type information to a user, The method further includes the steps of more accurately grasping the image. Hereinafter, the same contents (S110 to S170) as those in the marketing method through user matching having similar interests according to the preferred embodiment of the present invention explained with reference to FIG. 4 will be omitted.
In the eighth step (S180), which is added to the preferred embodiment of the present invention described with reference to FIG. 4, the interest information classified according to the category is inputted and stored from the individual member storing the user information in the database. As described above, in addition to the method of collecting interest through the questionnaire information provided by the vendor, the step of inputting the interest by the user is also a step.
At this time, rather than a method of inputting the interest of the user directly, a page or information on the social network service for the goods or services provided by the company is recommended or stored as favorite information when added to the favorite.
In a ninth step (S190), the collected answer information is classified and accumulated by the same users, and the plurality of answer information created through the user is continuously stored for each user to accumulate information.
In the tenth step S200, the stored interest information and the answer information of the same user stored are analyzed and the questionnaire information of the category analyzed above the set numeric value is retrieved and presented to the same user.
This is to prevent the questionnaire information itself from being a spam type information presented by a company and to grasp the interest of the user more precisely. It is also possible to use the existing accumulated answer information and the interest information inputted by the user If the number of answer information for a particular interest is greater than a predetermined value, the user is presented with only the questionnaire information of the corresponding category in the future.
FIG. 6 is a flowchart illustrating a marketing method through user matching having a similar interest according to another embodiment of the present invention. FIG. 6 is a flow chart illustrating a method of creating a consensus with a friend (interest user) on a social network service for a specific user, Step. Hereinafter, the same contents as those of the marketing method through user matching having similar interests according to the preferred embodiment of the present invention explained with reference to FIG. 4 will be omitted.
In the first step (S110, S210), the user information about the user who is registered as the individual member and the business information about the company registered as the company member are stored and a database is constructed.
In the second step (S120, S220), the questionnaire information of the voting method is inputted from the enterprise member and stored according to the category.
In the third step (S130, S230), the stored questionnaire information is presented to the user who has stored the user information in the database.
In the fourth step (S140, S240), answer information corresponding to the questionnaire information is received from the user, and the response information is collected to collect interest.
In the fifth step (S150, S250), the collected answer information for each user is classified into the same answer information.
In the sixth step (S160, S260), the user information about a plurality of users having the same classified answer information is presented to each other as interested user information.
In the seventh step (S170, S270), answer information about each user collected is provided to the company member.
In the eighth step S280, the collected answer information is classified and accumulated by the same users, and the plurality of answer information created through the user is continuously stored for each user to accumulate information.
In a ninth step (S290), the answer information of each of the stored users is compared, and the user information for a plurality of users having the same answer information equal to or more than a predetermined ratio is presented to each other.
This is a step for forming a consensus with the friends (interested users) on the social network service for a specific user and adding a fun factor. As a result, it is confirmed that there is a common interest among the interested users, so as to provide opportunities for information exchange and communication, can do.
It is to be understood that the invention is not limited to the disclosed embodiment, but is capable of many modifications and variations within the scope of the appended claims. It is self-evident.
100: Database 110: Questionnaire information storage unit
120: Interest collector 130: Interest collector
140: matching recommendation unit 150: marketing information providing service
160: Interest information storage unit 170: Information accumulation unit
180; Pole recommendation unit 190:
Claims (8)
A database 100 for storing user information about users who are registered as a member and business information on a company registered as an enterprise member;
A questionnaire information storage unit 110 in which questionnaire information of the voting system inputted from the company member is stored for each category;
A concern collector 120 for presenting the questionnaire information stored in the questionnaire information storage 110 to a user who stores the user information in the database 100 and receiving and storing answer information corresponding to the questionnaire information from the user, ;
A interest classifying unit 130 for classifying answer information collected by the interest collecting unit 120 for each user according to the same answer information;
A recommendation unit 140 for presenting user information about a plurality of users having one or more identical answer information classified through the interest classifying unit 130 to each other as interested user information;
A marketing information providing unit 150 for providing the company member with the answer information about each user collected through the interest collecting unit 120; Wherein the marketing system is based on user matching having similar interests.
An interest information storage unit 160 for receiving and storing interest information classified by categories from individual members in which the user information is stored in the database 100,
An information accumulation unit 170 for accumulating and storing answer information collected through the interest classifying unit 130 for each user,
The questionnaire information storage unit 110 searches the questionnaire information of the category analyzed by analyzing the interest information stored in the interest information storage unit 160 and the answer information of the same user stored in the information accumulation unit, A poll recommender 180 for presenting the same to the same user through the interest classifier; Wherein the marketing system further comprises a user-matching system.
An information accumulation unit 170 for accumulating and storing answer information collected through the interest classifying unit 130 for each user,
And a similarity presenting unit (190) for comparing the answer information of each user stored in the information accumulating unit (170) and presenting user information about a plurality of users having the same answer information equal to or more than a predetermined ratio to each other Marketing system through user matching with similar interests.
The user information includes information on a user's age group, sex, residence, and occupation,
The merging recommender 140 is configured to classify a plurality of users having the same answer information into information selected from the information included in the user information and to present users belonging to the same information as interested user information to each other A marketing system through user matching with similar interests.
Establishing a database (S110, S210) by storing user information on a user who is a member of a private company and company information on a company registered as an enterprise member;
(S120, S220) of receiving voting questionnaire information from an enterprise member and storing the questionnaire information by category;
(S130, S230) of presenting the stored questionnaire information to the user who has stored the user information in the database;
(S140, S240) of receiving and storing answer information corresponding to the questionnaire information from the user and collecting interest information;
(S150, S250) classifying the collected answer information for each user according to the same answer information;
(S160, S260) of presenting user information for a plurality of users having the same one or more classified answer information to each other as interested user information;
(S170, S270) of providing answer information to each of the collected users to the company member; Wherein the marketing is based on user matching.
Receiving and storing interest information classified by a category from a personal member in which the user information is stored in the database (S180);
Collecting and storing the collected answer information by the same user (S190);
Analyzing stored interest information and answer information for the same user stored, and retrieving questionnaire information of a category analyzed above a predetermined numerical value and presenting it to the same user (S200); The method comprising the steps < RTI ID = 0.0 > of: < / RTI >
Collecting and storing the collected answer information by the same user (S280);
Comparing the response information of each of the stored users and presenting the user information for a plurality of users having the same answer information equal to or greater than a predetermined ratio to each other (S290); The method comprising the steps < RTI ID = 0.0 > of: < / RTI >
The user information includes information on a user's age group, sex, residence, and occupation,
Wherein the interested user information includes a user who belongs to the same information by classifying a plurality of users having the same answer information into information selected from the information included in the user information.
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| KR1020130021826A KR20140108453A (en) | 2013-02-28 | 2013-02-28 | Marketing system and method through the matching of users who have similar interest |
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| KR1020130021826A KR20140108453A (en) | 2013-02-28 | 2013-02-28 | Marketing system and method through the matching of users who have similar interest |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107292646A (en) * | 2016-04-01 | 2017-10-24 | 中国移动通信集团河北有限公司 | A kind of method and apparatus of generation business |
| CN107909406A (en) * | 2017-11-24 | 2018-04-13 | 北京旷维万象科技有限公司 | A kind of market survey service platform based on internet |
| KR102347195B1 (en) * | 2021-02-18 | 2022-01-04 | 주식회사 인디카네트웍스 | Open platform system for total managing portable charger sharing service and portable charger sharing service method based on big data using the same |
| KR20230028641A (en) * | 2021-08-19 | 2023-03-02 | 주식회사 이너바스켓 | Recommendation device and method for donation of potential doner customized |
-
2013
- 2013-02-28 KR KR1020130021826A patent/KR20140108453A/en not_active Application Discontinuation
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107292646A (en) * | 2016-04-01 | 2017-10-24 | 中国移动通信集团河北有限公司 | A kind of method and apparatus of generation business |
| CN107909406A (en) * | 2017-11-24 | 2018-04-13 | 北京旷维万象科技有限公司 | A kind of market survey service platform based on internet |
| KR102347195B1 (en) * | 2021-02-18 | 2022-01-04 | 주식회사 인디카네트웍스 | Open platform system for total managing portable charger sharing service and portable charger sharing service method based on big data using the same |
| KR20230028641A (en) * | 2021-08-19 | 2023-03-02 | 주식회사 이너바스켓 | Recommendation device and method for donation of potential doner customized |
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