KR20140091137A - System, apparatus, method and computer readable recording medium for providing a target advertisement according to a selection in a screen - Google Patents

Abstract

The present invention relates to a system for providing a customized advertisement according to a selection in a screen, which provides a customized advertisement according to a selection of a specific location on a display screen, more particularly, to a system for providing a customized advertisement according to a selection in a screen, which comprises a user terminal for providing information about a location on a screen where a motion of a user occurs to an advertisement providing server when the motion of the user for a specific location on the screen is detected, receiving a keyword advertisement having the information about the location of the screen where the motion of the user occurs from the advertisement providing server, and displaying the keyword advertisement on the specific location of the screen; and the advertisement providing server for determining a related keyword from the location of the screen where the motion has occurred from the user terminal, extracting an advertisement corresponding to the determined keyword from a database, and providing the advertisement to the user terminal.

Description

TECHNICAL FIELD [0001] The present invention relates to a system, an apparatus, a method, and a computer-readable recording medium for providing a customized advertisement according to a selection within a screen.

The present invention relates to a customized advertisement providing system, and more particularly, to a system, an apparatus, a method, and a computer-readable recording medium for providing a customized advertisement according to a selection within a screen providing a customized advertisement according to a specific location selection on a display screen will be.

Recently, display devices of various sizes and types are being released due to the desire of various consumers. In addition, with the popularization of smart phones, various hand-held personal devices are emerging. For example, devices having display means of various sizes such as a smart phone, a pad type terminal, a 7 inch tablet PC, a 10 inch tablet PC, and a glasses display are being released.

In addition, as the mobile communication service evolves from the third generation (3G) to the fourth generation (4G), the use of smart phones is gradually being activated. Therefore, it provides convenience of living by providing various real-time call service including map search or location tracking system using navigation through a smart phone. In particular, the evolution of personal digital assistants has become a turning point in many existing lifestyle changes.

A smart phone is a mobile phone equipped with a general-purpose operating system (OS) and a web browser, capable of directly installing various software programs and programs, or freely utilizing Internet contents. For example, a general-purpose OS such as Android, sea, and iOS is installed as an OS of a smart phone, various application programs (also referred to as an APP) installed in the OS, Has been used.

In addition, the smartphone provides functions such as e-mail (e-mail), Internet surfing, and document editing, as well as messaging functions such as voice call of mobile phone, short message service (SMS) and multimedia message service Can be performed. In addition, wired / wireless data communication environments are being formed in which a so-called mobile office environment capable of performing various types of tasks or managing tasks and organizations can be established at anytime and anywhere by interworking with a server that manages them.

As the use of smart phones has become popular, various input methods have been developed to provide a more convenient input interface environment for users. In particular, when the user touches a specific position on the touch pad, the touch screen input means senses the touch and performs a preset operation.

However, since mobile terminals such as smart phones or touch-type terminals do not have proper advertisement methods, advertisement provision has not been activated yet. In addition, even if the advertisement is provided, only the advertisement determined in a fragmentary form is provided in a lump, and the advertisement related to the user's interest, the information on the current screen, or the advertisement related to the location selected by the user can not be provided.

On the other hand, as a method for providing an advertisement service through a wireless terminal, Korean Patent Laid-Open Publication No. 2008-0002390 "Wireless Internet based advertisement service method and system (KT Freetel Co., Ltd.) A wireless Internet advertisement service method for providing advertisement contents on a wireless Internet page displayed through a terminal is disclosed.

However, the above-described method only discloses that the wireless Internet contents provided to the mobile communication terminal and the billing for the advertisement contents are provided differentially, and only the advertisement considering the interest of the user or information on the displayed screen is provided I can not.

Accordingly, there is a need for a method capable of providing tailored advertisements according to the user's interest in terminals equipped with various input means, including a terminal having a touch-type display means such as a mobile terminal.

[Patent Document 1] Korean Patent Laid-Open Publication No. 2008-0002390 A method and system for advertisement service based on wireless Internet (KT Freetel Co., Ltd.) 2008.01.04

An object of the present invention is to provide a system, an apparatus, a method, and a computer-readable recording medium for providing a customized advertisement according to an in-screen selection, which provides a customized advertisement corresponding to a selected position on a display screen in a user terminal .

Another object of the present invention is to provide a customized advertisement providing system and method for providing a customized advertisement corresponding to information of a selected position and information of a currently displayed page when a specific position on a display screen is selected from a user terminal, A method, and a computer readable recording medium.

It is still another object of the present invention to provide a customized advertisement according to an on-screen selection that provides a predetermined customized advertisement corresponding to a type of an operation of a user, such as clicking or scrolling, System, apparatus, method, and computer-readable recording medium.

In order to achieve the above-described object of the present invention and to achieve the specific effects of the present invention described below, the characteristic structure of the present invention is as follows.

According to an aspect of the present invention, there is provided a system for providing a customized advertisement according to an in-screen selection, wherein when a user's behavior with respect to a specific position is detected on a displayed screen, A user terminal for providing a keyword advertisement to a providing server, receiving a keyword advertisement having information on a position on a screen where an action of the user occurs from the advertisement providing server, and displaying the keyword advertisement at a specified position on the screen; And an advertisement providing server for determining a related keyword from location information on a screen where a user's action occurs from the user terminal, extracting an advertisement corresponding to the determined keyword from the database, and providing the advertisement to the user terminal.

Preferably, the user terminal further divides the user behavior into a plurality of behaviors according to the type of the user's behavior, and further provides information related to the separated behavior to the advertisement providing server, A keyword is determined by further considering each of a plurality of actions.

Preferably, the user terminal further provides page information on a screen where the user's action occurs to the advertisement providing server, and the advertisement providing server determines keywords by further considering the provided page information.

Preferably, the information about the position on the screen is at least one selected from a text, an image, and a hypertext.

Preferably, the behavior detection of the user is detectable by any one of an operation recognition by a camera or an operation detection sensor, a recognition, a laser point, an iris recognition, an EEG, and a speech recognition.

According to another aspect of the present invention, there is provided an apparatus for providing a customized advertisement according to a selection within a screen, the apparatus comprising: an advertisement request receiver for receiving advertisement request information including location information on a screen on which a user's behavior occurs; A keyword determining unit for determining at least one keyword from the information received through the advertisement request receiving unit; An advertisement search unit searching the database for an advertisement corresponding to the keyword determined by the keyword determination unit; And a search result transmission unit for transmitting the advertisement information retrieved through the advertisement search unit to the corresponding user terminal.

Preferably, the advertisement request receiving section further divides the advertisement request into a plurality of behaviors according to the type of the user's behavior, and further receives information related to the separated behaviors, and the keyword decider includes: To determine the keyword.

Preferably, the advertisement request receiving unit further receives page information about a screen in which the behavior of the user occurs, and the keyword determining unit determines a keyword by further considering the provided page information.

Preferably, the information about the position on the screen is at least one selected from a text, an image, and a hypertext.

Preferably, the advertisement request receiving unit further receives the location information of the user terminal, and the keyword determining unit determines the keyword by further considering the location information of the received user terminal.

According to another aspect of the present invention, there is provided a method of providing a customized advertisement according to an in-screen selection, wherein each step performed by the advertisement providing server comprises: Receiving advertisement request information including the advertisement request information; Determining, in the keyword determination unit, at least one keyword from the information received through the advertisement request receiving unit; Retrieving, through the database, an advertisement corresponding to the keyword determined by the keyword determination unit in the advertisement search unit; And transmitting the advertisement information retrieved through the advertisement retrieving unit to the corresponding user terminal in the retrieval result transmitting unit.

Preferably, the step of receiving the advertisement request information further comprises: dividing the advertisement request information into a plurality of behaviors according to a type of the user's behavior; receiving information related to the separated action; And determines the keyword by further considering each of the plurality of received actions.

Preferably, the step of receiving the advertisement request information further includes receiving page information on a screen where the user's action occurs, and the step of determining the keyword determines a keyword by further considering the provided page information .

Preferably, the information about the position on the screen is at least one selected from a text, an image, and a hypertext.

Preferably, the step of receiving the advertisement request information further receives location information of the user terminal, and the step of determining the keyword determines a keyword by further considering the location information of the received user terminal.

According to another aspect of the present invention, there is provided a method of providing a customized advertisement according to an in-screen selection, wherein each step performed in an application installed in a user terminal comprises the steps of: ; Calculating a selection position on the screen where the action occurs in the selection position calculation unit when the action determination unit detects and detects a specific action of the user; Receiving and storing information on a currently displayed page in a page information storage unit; Confirming information corresponding to the selected position from the information stored in the page information storage unit in the selection information confirmation unit; Determining at least one keyword including information corresponding to the selected position or information about the page, and requesting the advertisement information requesting unit to search for an advertisement corresponding to the determined keyword; And controlling the advertisement output control unit to display the advertisement searched by the request at a predetermined position on the screen.

Preferably, after the step of determining the specific operation, any advertisement information stored in the memory is displayed on the screen.

Meanwhile, the information for receiving the customized advertisement providing method according to the selection within the screen may be stored in a recording medium readable by the server computer. Such a recording medium includes all kinds of recording media in which programs and data are stored so that they can be read by a computer system. Examples include ROMs (Read Only Memory), Random Access Memory, CD (Compact Disk), DVD (Digital Video Disk) -ROM, magnetic tape, floppy disk, optical data storage device, (For example, transmission over the Internet). Such a recording medium may also be distributed over a networked computer system so that computer readable code in a distributed manner can be stored and executed.

As described above, according to the present invention, there is an advantage that the advertisement effect can be maximized by providing the advertisement according to the display screen currently viewed by the user and the information of the location selected by the user on the display screen.

In addition, an advertisement matching the user's consciousness and the information of the terminal screen currently being viewed becomes possible, so that the user's thought and the provided advertisement coincide with each other, thereby enhancing the advertisement effect.

In addition, according to the present invention, various types of advertisements can be provided by providing a predetermined advertisement according to an operation type such as a touch or a scroll on a display screen, and the advantage of maximizing an advertisement effect is provided.

FIG. 1 is a diagram illustrating a customized advertisement providing system according to an in-screen selection according to the present invention.
2 is a block diagram illustrating a detailed structure of an advertisement providing server according to an embodiment of the present invention.
3 is a block diagram illustrating a structure of a user terminal according to an embodiment of the present invention.
4 is a block diagram illustrating a detailed function of an application installed in a user terminal according to an embodiment of the present invention.
5 is a flowchart illustrating a customized advertisement providing procedure according to an in-screen selection according to an exemplary embodiment of the present invention.
6 is a signal flow diagram illustrating a processing procedure between a user terminal and an advertisement providing server according to an embodiment of the present invention.
7 to 9 are views showing an execution screen in which an advertisement is provided to a user terminal according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which the claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

The present invention discloses a customized advertisement system that provides a user with an advertisement corresponding to a page and a selected position when a user selects a specific position on a specific page on a display screen of a user.

That is, according to the embodiment of the present invention, when a user selects a specific position (touch in the case of a touch screen) or scrolls in a specific screen in various user terminals having a display means, Provide advertising.

To this end, information of a screen currently displayed when a user's action is detected is extracted, information on a position on the screen of the current user is displayed, and an advertisement using the keyword is searched for and provided.

In this case, in the method of searching for an advertisement with the keyword, the advertisement information may be provided by searching for the advertisement through a separate advertisement providing server. After storing the advertisement information for each keyword in the user terminal, And display the advertisement information by searching for the matching advertisement.

The term 'user terminal' in the following description includes not only a general desktop computer but also a smart phone including a mobile communication terminal, a desktop computer, a notebook computer, a workstation, a palmtop computer, a personal digital assistant a personal digital assistant (PDA), a web pad, a goggle type terminal, a smart TV, and the like, and can be adopted as a user terminal according to the present invention. In particular, the user terminal in the present invention is preferably a terminal having a touch pad as a mobile terminal (e.g., a 'smart phone') capable of installing an application. In the following description, a smart phone is described as an example of the user terminal, and the user terminal of the present invention is not limited thereto.

In addition, the user 'selection' in the detailed description to be described later is not limited to a touch, and when the present invention is applied to an artificial intelligent computer, recognition of a page or a position may correspond to 'selection' It can be selected as a point when applied to an air mouse.

In the following description, it is assumed that an advertisement related to the behavior of the user on the screen is provided. However, the related information corresponding to the selected part (for example, a dictionary or a page related to an electronic book or a newspaper article, Information related thereto, etc.) may be displayed.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those skilled in the art can easily carry out the present invention.

First, a structure of a system and an apparatus according to an embodiment of the present invention will be described with reference to FIG. 1 to FIG. 4, and then a procedure according to an embodiment of the present invention will be described in detail with reference to FIG. 5 and FIG.

Ad serving system

FIG. 1 is a diagram illustrating a customized advertisement providing system according to an in-screen selection according to the present invention. Referring to FIG. 1, the system according to the present invention may include a user terminal 100, an advertisement company terminal 110, a communication network 120, an advertisement providing server 130, and the like.

The user terminal 100 provides an advertisement according to the present invention in an application or web page that is provided with a display means. At this time, when the user's specific action (e.g., touch or scroll) is detected, the user terminal 100 uses the information about the detected position (e.g., touch position) And may provide a mapped target advertisement. In addition, when a specific action of a user is detected according to an embodiment of the present invention, information on a display screen (page) in which the action is detected may be used as a keyword to provide a target advertisement mapped to the keyword.

Meanwhile, in order to implement the present invention, the advertisement information provided according to the present invention may be stored in the user terminal 100 to provide the advertisement information stored in the user terminal 100 when the specific action of the user is detected have. Preferably, however, when a specific action of the user through the user terminal 100 is detected, information on the detected position or display screen is transmitted to the advertisement providing server 130 through the communication network 120 And the advertisement providing server 130 may provide the mapped advertisement information to the corresponding user terminal 100 through the information provided from each user terminal 100. [ Hereinafter, the latter method according to the embodiment of the present invention will be described.

That is, when the user selects (touches or scrolls) a specific location on a specific screen in the user terminal 100, the information of the corresponding screen or information corresponding to the selected location is transmitted to the advertisement providing server 130, The user terminal 100 can provide the advertisement corresponding to the keyword to the user terminal 100 by determining the keyword to search for the advertisement through the transmitted information. Alternatively, when the user selects (touches or scrolls) a specific location on a specific screen in the user terminal 100, the information of the corresponding screen or the information corresponding to the selected location is displayed through the application installed in the user terminal 100 And transmits the determined keyword to the advertisement providing server 130 to display the advertisement corresponding to the keyword on the user terminal 100. [

Meanwhile, the advertisement company terminal 100 can access the advertisement providing server 130 through the communication network 120 to register advertisement information. At this time, according to the present invention, a keyword can be set in the registered advertisement information so that an advertisement suitable for a specific keyword can be provided. Also, as in the general keyword advertisement, the advertisement price can be set by the bid method for each specific keyword, but a detailed description thereof will be omitted.

The advertisement providing server 130 provides a specific advertisement to each user terminal 100 according to a preset method according to the present invention. That is, as described above, an advertisement is requested from the user terminal 100 through a specific keyword, and the advertisement mapped to the received keyword can be provided to the corresponding user terminal 100. Alternatively, the advertisement providing server 130 may receive the information of the corresponding screen or the information corresponding to the selected location according to the user's action from the user terminal 100, extract the keyword from the received information, The advertiser will decide which advertisement to display. A detailed implementation method of the advertisement providing server 130 will be described later with reference to FIG.

In addition, according to another embodiment of the present invention, after downloading the advertisement information for various keywords from the advertisement providing server 130 to the user terminal 100, You can also search for and serve ads.

Meanwhile, the communication network 120 may be configured without discriminating the communication modes such as wired and wireless, and may be a personal area network (PAN), a local area network (LAN), a metropolitan area network (MAN) A metropolitan area network (WAN), and a wide area network (WAN). Also, the communication network 120 may be a known World Wide Web (WWW) and may use a wireless transmission technology used for short-distance communication such as Infrared Data Association (IrDA) or Bluetooth It is possible. In addition, the communication network 120 may include a cable broadcasting communication network, a terrestrial broadcasting communication network, a satellite broadcasting communication network, and the like for receiving broadcasting signals from the smart TV 110.

Hereinafter, the detailed structure of the advertisement providing server and the user terminal will be described with reference to FIG. 2 to FIG.

Ad serving server

2 is a block diagram illustrating a detailed structure of an advertisement providing server according to an embodiment of the present invention. Referring to FIG. 2, an advertisement providing server 130 according to an embodiment of the present invention includes an advertisement request receiving unit 210, a keyword setting unit 220, an advertisement searching unit 230, an advertisement information collecting unit 240, An information database 250, a keyword setting unit 260, a search result transmitting unit 270, and the like.

The advertisement request receiving unit 210 receives advertisement request information including selection information or page information for determining keywords or keywords from each user terminal 100 according to the present invention.

At this time, when the user receives the information selected by the user in the specific page displayed on the user terminal 100, the keyword determining unit 220 determines the received page information, Determine the keywords through.

For example, according to the embodiment of the present invention, when the specific location selected by the user in the user terminal 100 is text, the text information can be determined as a keyword. In addition, when the specific position selected by the user terminal 100 is an image, related information on the image may be determined as a keyword. In addition, when a hypertext linked to a specific address is included in a specific location selected by the user terminal 100, information related to the hypertext may be determined as a keyword.

If there is a position (for example, a margin or a background image) that does not include any information at a specific position selected by the user terminal 100, information on a page currently displayed according to an embodiment of the present invention Information, meta information, etc.) as keywords.

In addition, according to another embodiment of the present invention, a keyword may be determined by combining information related to the position selected by the user and information on the currently displayed page, or by prioritizing specific information. In addition, the keyword determined by the keyword determination unit 220 may be one word or two or more words.

In addition, the keywords for determining the advertisement are such that the user preferentially selects the advertisement corresponding to the geographical vicinity of the current position or the company that is operating, so that the user's purchase behavior is physically executed in the current location region .

The advertisement searching unit 230 searches for the advertisement mapped to the keyword stored in the advertisement information database 250 with the keyword determined through the keyword determining unit 220. The advertisement stored in the advertisement information database 250 may take various forms. For example, any type of advertisement information such as text, image, moving picture, animation, and flash may be included in the advertisement information according to the present invention.

Then, the search result transmitting unit 270 transmits the advertisement information as the search result to the user terminal 100. The user terminal 100 displays the advertisement information received from the advertisement providing server 130 on the screen through the search result transmitting unit 270.

Meanwhile, the advertisement information collection unit 240 receives or collects advertisement information from the advertisement company terminal 110 or another terminal or server that provides the advertisement information, and stores the received advertisement information in the advertisement information database 250.

The keyword setting unit 260 sets a keyword for each individual advertisement information collected and stored. Accordingly, when the advertisement searching unit 230 searches for an advertisement, the corresponding advertisement mapped to the keyword set through the keyword setting unit 260 is searched.

In the meantime, each element of the advertisement providing server 130 is separately displayed in order to show that it can be divided into function and logically, and it means that it is physically separate component or implemented as a separate code It is not.

In this specification, each functional unit (or module) may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, each functional unit may refer to a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and may be a code physically connected to the functional unit, But can be easily deduced to the average expert in the field of the invention.

Also, in this specification, a database may mean a functional and structural combination of software and hardware that stores information corresponding to each database. The database includes all data storage media and data structures capable of storing information corresponding to the database.

3 is a block diagram illustrating a structure of a user terminal according to an embodiment of the present invention. 3, a user terminal 100 according to an embodiment of the present invention includes a memory 302, a memory controller 304, one or more processing units (CPU) 306, a peripheral interface 308, an RF circuit 312, an audio circuit 314, a speaker 316, a microphone 318, an input / output (I / O) subsystem 320, a touch screen 326, other input or control devices 328, 348). These components communicate through one or more communication buses or signal lines 310.

The user terminal 100 may also be any of a variety of devices including, but not limited to, a handheld computer, a tablet computer, a mobile phone, a media player, a PDA, Portable electronic device. It should be appreciated that the user terminal 100 shown in FIG. 3 is an example of a portable electronic device and may have many or fewer components or configurations of different components than those shown in FIG.

The various components shown in FIG. 3 may be implemented in hardware, software, or a combination of both hardware and software, including one or more signal processing and / or application specific integrated circuits.

Memory 302 may include high speed random access memory and may also include one or more magnetic disk storage devices, non-volatile memory such as flash memory devices, or other non-volatile semiconductor memory devices. Memory 302 may be coupled to a storage device, e.g., RF circuitry 312, or external port 348, which is located remotely from one or more processors 306, and an Internet, intranet, Local Area Network (LAN) , A WLAN (Wide Area Network), a SAN (Storage Area Network), or the like, or a suitable combination thereof, via a communication network (not shown). Access to the memory 302 by other components of the device 300, such as the CPU 306 and the peripheral interface 308, may be controlled by the memory controller 304.

The peripheral interface 308 couples the input / output peripheral of the device to the CPU 306 and the memory 302. The one or more processors 306 execute various software programs and / or a set of instructions stored in memory 302 to perform various functions and process data for the device 300.

In some embodiments, peripheral interface 308, CPU 306, and memory controller 304 may be implemented on a single chip, such as chip 311. In some other embodiments, these may be implemented as separate chips.

An RF (radio frequency) circuit 312 transmits and receives electromagnetic waves. The RF circuit 312 converts electrical signals to electromagnetic waves and vice versa and communicates with the communication network and other communication devices through the electromagnetic waves. The RF circuit 312 includes, for example, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, a CODEC chipset, a subscriber identity module But are not limited to, well known circuits for performing such functions. The RF circuitry 312 may be an Internet, referred to as the World Wide Web (WWW), a network such as an intranet and / or a cellular telephone network, a wireless LAN and / or a metropolitan area network (MAN) To communicate with other devices. The wireless communication may be implemented in a variety of communication systems such as Global System for Mobile Communication (GSM), Enhanced Data GSM Environment (EDGE), wideband code division multiple access (WCDMA), code division multiple access (CDMA), time division multiple access (TDMA) Wi-Fi (e.g., IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n), voice over Internet Protocol (VoIP), Wi-MAX, including but not limited to protocols for instant messaging and / or short message service (SMS) or other suitable communication protocols including communication protocols not yet developed at the time of filing of the present application, Any of the techniques can be used.

Audio circuitry 314, speaker 316 and microphone 318 provide an audio interface between the user and the user terminal 300. The audio circuitry 314 receives data from the peripheral interface 308, converts the data data to electrical signals, and transmits electrical signals to the speaker 316. Speakers convert electrical signals into sound waves that can be heard by humans. The audio circuit 314 also receives the converted electrical signals from the microphone 316 from the sound waves. The audio circuit 314 converts the electrical signal into audio data and transmits it to the peripheral interface 308 for processing. Audio data may be retrieved or transmitted from the memory 302 and / or the RF circuitry 312 by the peripheral interface 308. In some embodiments, audio circuitry 314 may also include a headset jack (not shown). The headset jack provides an interface between the audio circuitry 314 and a removable input / output peripheral, e.g., a headset having both output-only headphones or outputs (one or two headphones) and an input (microphone).

The I / O subsystem 320 provides an interface between the input / output peripherals of the user terminal 100, such as the touch screen 326 and other input / control devices 328, and the peripheral interface 308. The I / O subsystem 320 includes one or more input controllers 324 for the touch screen controller 322 and other input or control devices. One or more input controllers 324 send and receive electrical signals to and from the other input or control device 328. The other input / control device 328 may include a physical button (e.g., a push button, a rocker button, etc.), a dial, a slider switch, a stick, and the like.

The touch screen 326 provides an output interface and an input interface between the user terminal 100 and the user. The touch screen controller 322 transmits and receives electrical signals to and from the touch screen 326. The touch screen 326 displays a visual output to the user. The visual output may include text, graphics, video, and combinations thereof. Some or all of the visual output may correspond to a user interface object and will be described in more detail below.

The touch screen 326 accepts input from a user based on haptic and / or tactile touches. The touch screen 326 forms a touch sensitive surface that accepts user input. The touch screen 326 and the touch screen controller 322 (together with the instruction set in the associated module and / or memory 302) detect the contact on the touch screen 326 and display the detected contact on the touch screen Into an interaction with a user interface object, such as one or more soft keys. In an exemplary embodiment, the point of contact between the touch screen 326 and the user corresponds to the width of one or more user fingers. The touch screen 326 may use liquid crystal display (LCD) technology or light emitting polymer display (LPD) technology, although other display technologies may be used in other embodiments. The touchscreen 326 and touchscreen controller 322 may be used in conjunction with a plurality of touch sensing technologies such as capacitive, resistive, infrared and surface acoustic wave technologies as well as proximity sensor arrays ), Or other elements for determining the point of contact with the touch screen 326, to detect contact and movement or interruption. The touch-sensitive display may be similar to the multi-touch sensing tablet described in the following U.S. Patents, 6,323,846 (Westerman et al.), 6,570,557 (Westerman et al.), And / or 6,677,932 (Westerman), and / or US Patent Publication 2002/0015024A1 Are incorporated herein by reference. However, the touch screen 326 displays the visual output from the portable device, whereas the touch sensitive tablet does not provide a visual output. The touch screen 326 may have a resolution of more than 100 dpi. In an exemplary embodiment, the touch screen 326 may have a resolution of about 168 dpi. The user may contact the touch screen 326 using appropriate objects or accessories, such as a stylus, a finger, or the like.

In some embodiments, the user terminal 100 may include a touch pad (not shown) for activating or deactivating certain functions in addition to the touch screen. In some embodiments, it is a touch sensitive area of a device that does not display visual output, unlike a touch screen. The touch pad may be an extension of a touch sensing surface formed by the touch screen 326 or a touch sensing surface formed by the touch screen 326.

The user terminal 100 also includes a power system 330 that powers various components. The power system 330 may include a power management system, one or more power sources (e.g., battery, ac power), a charging system, a power failure detection circuit, a power converter or inverter, , And other components associated with the generation, management, and distribution of power in portable devices.

In some embodiments, the software component includes an operating system 332, a communication module (or instruction set) 334, a contact / motion module (or instruction set) 338, a graphics module 340 and one or more applications (instruction set) 346.

An operating system 332 (e.g., an embedded operating system such as Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS or VxWorks) can perform common system tasks (e.g., memory management, Control, power management, etc.), and facilitates communication between the various hardware and software components.

Communication module 334 also includes various software components for facilitating communication with other devices via one or more external ports 348 and for processing data received by RF circuitry 312 and external port 348 . The external port 348 (e.g., USB, FIREWIRE, etc.) is used for direct connection to another device or for indirect connection via a network (e.g., Internet, wireless LAN, etc.).

The touch / motion module 338 detects contact with the touch screen 326 along with the touch screen controller 322. The contact / motion module 338 may be used to perform various actions related to contact with the touch screen 326, e.g., to determine whether to contact, to determine whether to traverse the movement of the contact and the movement across the touch screen, If it is interrupted). The determination of the contact point movement may include determining the speed (magnitude), velocity (magnitude and direction) and / or acceleration (including magnitude and / or direction) of the point of contact. In some embodiments, touch / motion module 326 and touch screen controller 322 also detect contact on the touch pad.

Graphics module 340 includes a number of well known software components for providing and displaying graphics on touch screen 326. The term "graphics" includes, without limitation, text, web pages, icons (e.g., user interface targets including soft keys), digital images, video, animations, .

In some embodiments, graphics module 340 includes an optical intensity module 342. The light intensity module 342 controls the intensity of the light of the graphic object, such as a user interface object displayed on the touch screen 326. Controlling the intensity of the light may include increasing or decreasing the intensity of the light of the graphic object. In some embodiments, the increase or decrease may follow a predetermined function.

The user interface status module 344 controls the user interface status of the user terminal 100. The user interface status module 344 includes a lock module 350 and an unlock module 352. The lock module detects the fulfillment of one or more conditions that cause the device 300 to transition to the user interface lock state and transitions the device 300 to the locked state. The unlock module detects the fulfillment of one or more conditions that cause the device 300 to transition to the user interface unlocked state and transitions the user terminal 100 to the unlocked state.

One or more applications 330 may be implemented as a browser, an address book, a contact list, an email, an instant message, word processing, keyboard emulation, a widget, a JAVA enabled application, Including, without limitation, digital rights management, voice recognition, voice reproduction, positioning functions (such as those provided by GPS), music players (playing music recorded in one or more files such as MP3 or AAC files) And may include any application installed in the user terminal 100.

In some embodiments, the user terminal 100 may include the functionality of an MP3 player. Also, the user terminal 100 may include a connector connectable to an external device. In some embodiments, user terminal 100 may optionally include one or more photodetectors (not shown), such as CMOS or CCD image sensors for use in imaging applications.

In some embodiments, the user terminal 100 may be operated exclusively through the touchpad if the operation of the predetermined set of functions on the device is included in the touch screen 326 and the user terminal 100. [ The operation of the user terminal 100 may reduce the number of physical input / control devices (such as push buttons, dials, etc.) on the user terminal 100 using the touch screen and the touch pad as the main input / In one embodiment, the device 100 includes a touch screen 126, a touch pad, a push button for powering on / off and locking the device, a slider switch for toggling the volume control rocker button and a ringer profile, . The push button can be used to power on / off the device by holding the button for a predetermined amount of time and pressing it, or it can be used to lock the device by pressing the button and pressing it again before a predetermined time has elapsed. In an alternative embodiment, the user terminal 100 may also receive verbal input for activation or deactivation of some functionality via microphone 318. [

The predetermined set of functions that are exclusively made through the touch screen and the touch pad include navigation between the user interfaces. In some embodiments, when the user touches, the touchpad navigates the device from the user interface that may be displayed on the user terminal 100 to the main, home, or root menu. In this embodiment, the touch pad may be referred to as a "menu button ". In some other embodiments, the menu button may be a physical push button or other physical input / control device instead of a touchpad.

According to the present invention, as described above, the user can select (for example, touch) a specific portion of the screen displayed on the touch screen 326 according to the execution of the application 346, or perform operations such as dragging The contact / motion module 338 senses the contact and provides an advertisement accordingly.

That is, the application 346 extracts information corresponding to the position touched by the user, extracts the information of the currently displayed page, or transmits the current location information geographically positioned by the user, and transmits the current position information to the RF circuit 112 To the advertisement providing server 130 via the Internet. Accordingly, the advertisement providing server 130 receives the advertisement information determined by combining the current location information of the user with the corresponding information, and displays the advertisement received through the touch screen 326.

As another method, after the keyword-based advertisement is stored in the memory of the user terminal 100 as described above, when the operation of the user is detected, the keyword advertisement according to the present invention is retrieved from the memory of the user terminal 100 .

Hereinafter, a detailed configuration for operating in the application according to an embodiment of the present invention will be described with reference to FIG.

4 is a block diagram illustrating a detailed function of an application installed in a user terminal according to an embodiment of the present invention. 4, an application 346 according to an embodiment of the present invention includes an operation determination unit 410, a selection position calculation unit 420, a selection information verification unit 430, an advertisement information request unit 440, An information storage unit 450, a page information extraction unit 460, an advertisement information reception unit 470, an advertisement position determination unit 480, and an advertisement output control unit 490.

First, when a user performs a specific action such as touching or dragging a screen on the user terminal 100, the operation determination unit 410 determines a specific operation of the user. At this time, the operation determination unit 410 may determine the operation of the user directly or may receive the operation determination result determined in the specific configuration of FIG. 3 in the user terminal 100. [ At this time, the operation determination information of the operation determination unit 410 may include not only the determination of the specific position but also the type determination of the operation. For example, according to the embodiment of the present invention, it is possible to judge whether a user touches a specific position or drag the scroll to perform another process. Therefore, the operation determination unit 410 can determine whether the user's action corresponds to a touch or a drag. Meanwhile, in the present invention described below, the user's behavior is divided into two types of touch and drag. However, other operations may be further classified to perform different processes. For example, when a specific position is selected, the user may perform another process (for example, output of another type of advertisement) by dividing the specific action into a longer action when the user touches a predetermined time or more. In addition, as described above, the user's touch may be detected by a camera, an operation detection sensor, an EEG sensor, a voice recognition sensor, or the like in other apparatuses such as an operation recognition, a recognition, a laser point, Scrolling, mouse, or the like.

The selection position calculation unit 420 calculates a selection position on the screen where the action occurs when the action determination unit 410 detects a specific action of the user. At this time, when the action of the user is a drag, the first touch position can be determined as the selected position. Accordingly, the selection position calculation unit 420 receives the coordinate information for the selected position and maps the coordinate information to the position on the currently displayed page.

The selection information confirmation unit 430 confirms information corresponding to the selected location from the information stored in the page information storage unit 450. [ For example, the selection information confirmation unit 430 substitutes the coordinates of the selected position on the currently displayed screen, and confirms the information at the corresponding position. The information at the corresponding location may be text, image, background, margin, hypertext, and the like. That is, information related to the corresponding position is confirmed.

The page information storage unit 450 receives and stores information about a currently displayed page. At this time, the page information may be generated as various types of programs according to the type of the application or the specification of the user terminal 100. [

The page information extracting unit 460 extracts meta information or category information of a currently displayed page from the page information stored in the page information storage unit 450.

The advertisement information requesting unit 440 receives information from at least one of the operation determining unit 410, the selection information checking unit 430, the operation determining unit 410 and the page information extracting unit 460, To the advertisement providing server 130, and receives the advertisement information corresponding to the transmitted information. Therefore, the information transmitted from the advertisement information requesting unit 440 may include user action type information (e.g., touch and drag) provided from the action determining unit 410, a position selected by the user provided from the selection information checking unit 430 (E.g., text, image, hypertext, background image, blank space, and the like) corresponding to the currently displayed page provided through the page information extracting unit 460 . ≪ / RTI > In addition, the advertisement information requesting unit 440 may receive the advertisement from the advertisement providing server 130 by requesting the advertisement information by transmitting the information about the user terminal 100 together.

In addition, although not shown in FIG. 4 according to an embodiment of the present invention, the location information of the user terminal 100 may be transmitted together so that the user's geographical information may be considered together with advertisement information.

In this way, when requesting the advertisement information through the advertisement information requesting unit 440, the advertisement information receiving unit 470 determines a keyword corresponding to the transmitted information as described above, and transmits the advertisement information mapped to the determined keyword And is provided from the providing server 130.

According to another embodiment of the present invention, the advertisement information requesting unit 440 directly searches for advertisement information in the memory of the user terminal 100 without requesting advertisement information to the advertisement providing server 130, May be provided. That is, the advertisement information requesting unit 440 determines a keyword by using the various information and requests to search for an advertisement matching the keyword in the memory. At this time, the application 346 retrieves the advertisement corresponding to the keyword from the advertisement information stored in advance in the memory, and the advertisement information receiver 470 receives the corresponding advertisement information as the search result.

The advertisement position determination unit 480 determines the position of the advertisement to be displayed on the advertisement information received by the advertisement information reception unit 470. At this time, the information of the current page stored in the page information storage unit 450 is confirmed, and a specific position is determined as a position to display the advertisement according to a preset method. The advertisement output control unit 490 controls the advertisement information received by the advertisement information receiving unit 470 to be displayed at the advertisement position determined by the advertisement position determination unit 480. In addition, it is possible to implement the display such that the specific position is not set at random and displayed in the screen, the area of the margin is confirmed in the screen, and the advertisement is displayed in the margin area.

In the foregoing, the structure of the system and the apparatus according to the embodiment of the present invention has been described with reference to Figs. Hereinafter, the procedure according to the embodiment of the present invention will be described in detail with reference to FIGS. 5 and 6. FIG.

How to serve ads

5 is a flowchart illustrating a customized advertisement providing procedure according to an in-screen selection according to an exemplary embodiment of the present invention. Referring to FIG. 5, the advertisement information is mapped to a specific keyword according to an embodiment of the present invention and stored in the advertisement information database (S501).

Then, when the user performs a specific action (e.g., touch or drag) on the displayed screen, the user terminal senses the user's behavior with respect to the specific position (S502).

Then, a keyword is determined from the information on the selected position on the screen and the current page information (S503), and the advertisement information database mapped with the determined keyword is searched (S504) to select an advertisement to be displayed.

Finally, the searched advertisement is displayed in a predetermined specific area on the page (S505).

6 is a signal flow diagram illustrating a processing procedure between a user terminal and an advertisement providing server according to an embodiment of the present invention. Referring to FIG. 6, as described above, the advertisement providing server 130 collects advertisement information and stores it in a database (S601). Then, the keyword is mapped to each advertisement information (S602) and is stored in the database.

On the other hand, the user terminal 100 drives a specific application (S603), and when a user touches or drags a specific position on the execution screen to detect a selection of a specific position (S604), information about the selected position is extracted S605). At this time, it is also possible to classify the actions of the user and perform different processes. Then, the page information currently being displayed is extracted (S606).

In this manner, when various information is extracted according to the user's behavior, the advertisement information is requested by transmitting the extracted information (e.g., page information, selection information, operation information, etc.) to the advertisement providing server 130 together with the terminal information.

The advertisement providing server 130 determines at least one keyword from the received information according to a predetermined method (S608), and searches the database for an advertisement mapped to the determined keyword (S609).

The searched advertisement information is transmitted to the user terminal 100, and the user terminal 100 determines a location to display the received advertisement information on the screen (S611). Then, the received advertisement information is displayed at the determined corresponding position (S612).

Meanwhile, the method according to an embodiment of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Thus, the customized advertisement providing procedure according to the in-screen selection according to the embodiment of the present invention has been described in detail. Hereinafter, an example of a service implemented according to an embodiment of the present invention will be described.

Example

7 to 9 are views showing an execution screen in which an advertisement is provided to a user terminal according to an embodiment of the present invention.

Referring to FIG. 7, when a specific action such as touching or scrolling occurs on the screen of the user terminal as described above, the position or page where the action of the user occurs at a specific position on the screen, Ads related to the information may be displayed.

Referring to FIG. 8, one or a plurality of advertisements may be displayed on the screen each time the user scrolls the screen according to an embodiment of the present invention. In addition, as shown in the figure, an advertisement corresponding to information related to a position touched by the user can be provided. Accordingly, it is possible to maximize the advertisement effect so that the advertisement that matches the desire that the user thinks at the present time can be provided to lead to the purchase. That is, whenever a user touches a screen, a user's thought can be provided as an advertisement (for example, a pop-up advertisement). For example, if a user wants to search for a car on a portal, an advertisement corresponding to a category touched by the user is provided before the search, and after searching by a car, have.

At this time, the type of the advertisement may be a commercial advertisement that the advertisement provider provides for a fee, or a site advertisement corresponding to the site of the touched portion.

Referring to FIG. 9, when the user touches the ① as shown in FIG. 9, the X-Y coordinate value of the touched portion is obtained and the information related to the position is determined as a keyword for searching for the advertisement. In addition, according to the embodiment of the present invention, when ① is touched, the page information about the whole screen indicated by ② may be brought together and included in the keyword for the advertisement search. In addition, information between the coordinate value of the touch ③ and the coordinate of the ① touch after the scroll is recognized and processed.

The invention has been described above with the aim of method steps illustrating the performance of certain functions and their relationships. The boundaries and order of these functional components and method steps have been arbitrarily defined herein for convenience of description. Alternative boundaries and sequences may be defined as long as the specific functions and relationships are properly performed. Any such alternative boundaries and sequences are therefore within the scope and spirit of the claimed invention. In addition, the boundaries of these functional components have been arbitrarily defined for ease of illustration. Alternative boundaries can be defined as long as certain important functions are properly performed. Likewise, the flow diagram blocks may also be arbitrarily defined herein to represent any significant functionality. For extended use, the flowchart block boundaries and order may have been defined and still perform some important function. Alternative definitions of both functional components and flowchart blocks and sequences are therefore within the scope and spirit of the claimed invention.

The invention may also be described, at least in part, in the language of one or more embodiments. Embodiments of the invention are used herein to describe the invention, aspects thereof, features thereof, concepts thereof, and / or examples thereof. The physical embodiment of an apparatus, article of manufacture, machine, and / or process for implementing the invention may include one or more aspects, features, concepts, examples, etc., described with reference to one or more embodiments described herein . Moreover, in the entire drawings, embodiments may incorporate the same or similarly named functions, steps, modules, etc. that may use the same or different reference numerals, and so forth, Steps, modules, etc., may be the same or similar functions, steps, modules, etc., or the like.

As described above, the present invention has been described with reference to particular embodiments, such as specific elements, and specific embodiments and drawings. However, it should be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto by those skilled in the art to which the present invention pertains.

Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, belong to the scope of the present invention .

100: user terminal 110: advertising company terminal
120: communication network 130: advertisement providing server
210: Ad Request Receiving Unit 220:
230: advertisement search unit 240: advertisement information collection unit
250: Ad information database 260: Keyword setting section
270: Search result transmitting unit 302: Memory
304: memory controller 306: CPU
308: peripheral interface 312: RF circuit
314: Audio circuitry 316: Speaker
318: microphone 320: I / O subsystem
322: Touch screen controller 324: Other input controller
326: touch screen 328: other input / control device
332: Operating system 334: Communication module
338: contact / motion module 340: graphics module
342: light intensity module 344: user interface status module
346: Application 348: External port
350: Locking module 352: Unlocking module
410: Operation determination unit 420: Selection position calculation unit
430: selection information confirmation unit 440: advertisement information request unit
450: page information storage unit 460: page information extraction unit
470: Advertisement information receiving unit 480: Ad positioning unit
490: Ad output control unit

Claims (19)

A system for providing customized advertisements according to a selection within a screen,
The method comprising: providing an advertisement providing server with information on a position on a screen where a user's action occurs when a user's action with respect to a specific location is detected on a displayed screen; A user terminal for receiving a keyword advertisement having a keyword as a keyword and displaying the keyword advertisement at a specified position on the screen; And
And an advertisement providing server for determining a related keyword from location information on a screen where a user's action occurs from the user terminal, extracting an advertisement corresponding to the determined keyword from the database, and providing the selected advertisement to the user terminal, A customized ad serving system.
The method of claim 1,
Wherein the advertisement providing server further comprises: an information providing unit for providing information related to the separated action to the advertisement providing server,
Wherein the advertisement providing server determines a keyword by further considering each of the plurality of provided actions.
The method of claim 1,
Further providing page information on a screen where the user's action occurs to the advertisement providing server,
Wherein the advertisement providing server determines a keyword by further considering the provided page information.
The method as claimed in claim 1, wherein the information on the on-
A text, an image, and a hypertext.
The method of claim 1,
On-screen selection that can be detected by any one of a motion recognition, recognition, laser point, iris recognition, brainwave recognition, voice recognition, touch, scroll, and mouse by a camera, a motion detection sensor, an EEG sensor, And the like.
A personalized advertisement providing apparatus according to a selection within a screen,
An advertisement request receiving unit for receiving advertisement request information including location information on a screen where a user's action occurs from the user terminal;
A keyword determining unit for determining at least one keyword from the information received through the advertisement request receiving unit;
An advertisement search unit searching the database for an advertisement corresponding to the keyword determined by the keyword determination unit; And
And a search result transmission unit for transmitting the advertisement information retrieved through the advertisement search unit to the corresponding user terminal.
7. The method of claim 6,
The information processing apparatus further comprising: a plurality of information processing apparatuses,
Wherein the keyword determination unit determines a keyword by further considering each of the plurality of received actions.
7. The method of claim 6,
Further receiving page information about a screen where the action of the user occurs,
Wherein the keyword determination unit determines a keyword by further considering the provided page information.
The method as claimed in claim 6,
Wherein the at least one selected item is at least one selected from text, images, and hypertext.
7. The apparatus of claim 6,
Further comprising: a keyword setting unit configured to set at least one keyword for each advertisement information stored in the database.
7. The method of claim 6,
Further receiving location information of the user terminal,
Wherein the keyword determination unit determines a keyword by further considering the location information of the received user terminal.
A method of providing a customized advertisement according to a selection within a screen, the method comprising the steps of:
Receiving advertisement request information including location information on a screen where a user's action occurs from the user terminal in an advertisement request receiving unit;
Determining, in the keyword determination unit, at least one keyword from the information received through the advertisement request receiving unit;
Retrieving, through the database, an advertisement corresponding to the keyword determined by the keyword determination unit in the advertisement search unit; And
And transmitting, in the search result transmitting unit, the advertisement information retrieved through the advertisement retrieving unit to the corresponding user terminal.
The method of claim 12, wherein the receiving the advertisement request information comprises:
The information processing apparatus further comprising: a plurality of information processing apparatuses,
Wherein the step of determining the keyword determines a keyword by further considering each of the plurality of received actions.
The method of claim 12, wherein the receiving the advertisement request information comprises:
Further receiving page information about a screen where the action of the user occurs,
Wherein the step of determining the keyword determines a keyword by further considering the provided page information.
[Claim 14] The method of claim 12,
Wherein the at least one selected item is at least one selected from text, images, and hypertext.
The method of claim 12, wherein the receiving the advertisement request information comprises:
Further receiving location information of the user terminal,
Wherein the step of determining the keyword determines a keyword by further considering the location information of the received user terminal.
A method of providing a customized advertisement according to a selection within a screen, the method comprising the steps of:
Judging a specific operation of the user through the input means of the user terminal in the operation judging unit;
Calculating a selection position on the screen where the action occurs in the selection position calculation unit when the action determination unit detects and detects a specific action of the user;
Receiving and storing information on a currently displayed page in a page information storage unit;
Confirming information corresponding to the selected position from the information stored in the page information storage unit in the selection information confirmation unit;
Determining at least one keyword including information corresponding to the selected position or information about the page, and requesting the advertisement information requesting unit to search for an advertisement corresponding to the determined keyword; And
And controlling the advertisement output control unit to display the advertisement searched by the request at a predetermined position on the screen.
18. The method of claim 17, further comprising:
And displaying arbitrary advertisement information stored in the memory on the screen.
A computer-readable recording medium storing a program for executing the method according to any one of claims 12 to 18.

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