KR20140091136A - Bi-directional communication using technology in real time / non-real time marketing method - Google Patents

Abstract

A bi-directional marketing method of the present invention to which a method whereby a customer who has watched an online advertisement requests for an inquiry to a corresponding advertiser and using data generated between the customer and advertiser for marketing, comprises: a step of providing a bi-directional communication environment which makes the customer transfer a message written through a member terminal to the advertiser through a server, and makes the advertiser transfer a message written through a member terminal to the customer through the server; an inquiry and response step of providing and receiving the message written by the customer and the message written by the advertiser in the provided bi-directional communication environment; a step of the customer evaluating the message written by the advertiser among the provided and received messages when the inquiry and response is finished; and a step of determining the priority and exposure in the server based on the evaluation, and exposing the message written by the advertiser on a webpage. The present invention is to increase customer satisfaction by receiving information necessary for the customer from the advertiser by not exposing a single directional information exposure which is a problem for a single directional advertisement. Also, the present invention is to increase the effects of marketing by causing interests to other customers based on real conversations between customers and advertiser. Moreover, the present invention is to increase the reliability of customers with real-time/non-real-time responses of the advertiser using various multimedia devices by not producing advertisement from outsourced producers, and reproduce a second advertisement by evaluating the real-time/non-real-time responses.

Description

[0001] The present invention relates to a real-time / non-real-time marketing method using bidirectional communication technology,

The present invention relates to a system and method for directly connecting an advertiser and a customer to grasp a customer's intention in real time or non-real time, providing information about an intention of a customer, and sharing the information to a large number of customers through a web Real-time / non-real-time interactive marketing method.

As the communication technologies such as the Internet have developed, various internet marketing has been developed. Marketing through the Internet has the advantage that it is easy to communicate between the information provider and the audience, and that information can be exchanged without restriction without restriction of time or space. Therefore, in the past, it has recognized the advantages of the Internet and has become a market for various marketing. Viral marketing is one of the typical means of Internet marketing.

Viral marketing is a marketing technique that allows a netizen to disseminate information about a company or company's products spontaneously through e-mail or other propagation media. In the early days, it was only marketing through e-mail, but in the past, this viral marketing evolved, leading to multi-directional communication among consumers, empathy for products and services, And so on. Examples of conventional viral marketing include intellectual marketing, blog marketing, and cafe marketing. Intellectual marketing is a marketing method of promoting a company's shopping mall, product, product, or web site, cafe, blog, etc. through questions and answers of the portal's knowledge space. The answer to the questioner's question can be linked to his / her advertisement and used as marketing, so that it can be naturally marketing to a large number of people who search for it.

Blog or cafe marketing is a means of promoting products through such responses by writing reviews about the products of the employers, making positive responses to the products formed through them, and so on. However, blog or cafe marketing has become a means to leave a late review by disguising as a customer in a business or agency, in the form that consumers actually use and leave behind.

This viral marketing has a drawback in that it is good in efficiency but cheats and tricks customers. It exists only for the unilateral exposure of the advertiser, not the information that the customer desires, so that the customer can not obtain the true information and confuse the information. Also, because there is no lack of authenticity, it exists only for product promotion, and such viral marketing accumulates bad perception due to the adverse effect of false promotion to potential customers. Therefore, the image of the product seems worse than the existing image, which can lead to a vicious cycle leading to a decrease in sales. Traditionally, advertisers are aware of these adverse effects and want to gain marketing by other marketing. However, most of them do not get the practical effect because they are less effective than many costs.

Therefore, the present invention solves the disadvantages of viral marketing and suggests a new marketing method based on highly efficient mutual relation as compared with the conventional marketing.

KR 1020020080742 A

In order to solve the problems of the related art as described above, the present invention proposes a real-time / non-real-time interactive marketing method for direct connection between a customer and an advertiser and a new method and system for performing the method.

An object of the present invention is to enable an advertiser to naturally perform marketing by collecting opinions of a customer actively and transmitting information to not only transmit the information to the customer but also share it with other customers.

It is another object of the present invention to provide a systematic system for performing bidirectional real-time marketing, that is, a method of acquiring customer information from an exposure method of an advertisement, .

Another object of the present invention is to obtain satisfaction of acquiring the necessary direct information of the customer, and the advertiser aims to help the marketing by referring to the customer's trends and detailed opinions.

To achieve the above object. In order to solve the problems of the prior art described above, a method for requesting a query response by a customer who has viewed an online advertisement and utilizing generated data between the customer and an advertisement week in marketing, Providing a bi-directional communication environment capable of delivering the created message to the advertiser through a server, and allowing the advertiser to deliver a message created by the member terminal to the customer through a server; Receiving a message created by a customer and a message created by an advertiser in a bidirectional communication environment; Evaluating the message created by the advertiser among the messages sent and received by the customer through the member terminal when the inquiry response ends; Determining a priority and exposure on the server based on the evaluation, and exposing a message created by the advertiser to a web page.

The step of providing a bidirectional communication environment in which the advertiser can deliver a message created by the member terminal to the customer through a server includes providing a bidirectional query response and a member terminal enabling a query response between a customer and an advertisement week, Lt; / RTI >

In the bidirectional communication environment, the step of exchanging a message created by a customer with a message created by an advertiser are provided to allow a message to be exchanged between a customer and an advertiser in real time or in non-real time.

When the inquiry response ends, the step of evaluating the message created by the advertiser among the mutually exchanged messages through the member terminal is provided so that the customer can evaluate the message created by the advertiser in the inquiry response.

The server determines the priority and the exposure based on the evaluation and exposes the message created by the advertiser to the web page is determined by the server based on the data evaluated by the customer and the other customer, It is provided so that the server can determine whether or not it is exposed.

The present invention is not one-sided information disclosure, which is a problem of unidirectional advertisement, but is intended to increase the satisfaction of the customer by receiving information of the customer from the advertiser.

The present invention is intended to raise the effect of marketing naturally by causing questions to other customers based on actual conversation contents of customers and advertisers.

The present invention is intended to enhance the reliability of a customer in response to a real-time / non-real-time advertiser's response using a variety of multimedia devices, rather than an advertisement production of an agency, and to evaluate and reproduce the second advertisement as a second advertisement.

1 is a view schematically showing a configuration of an overall system.
FIG. 2 is a flowchart illustrating an operation of confirming whether an advertiser is absent in the absence of the advertiser and delivering the answer to the customer.
FIG. 3 is a diagram illustrating an example of a user designing a screen output from a member terminal of an advertiser in the absence of an advertiser.
FIG. 4 is a design example diagram for a customer to evaluate the contents of an advertiser's response and to expose it as an advertisement in real-time / non-real-time.
FIG. 5 is a diagram illustrating an example of designing a process of sharing an answer to a customer's question and an evaluation to another customer.

 The terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary meanings and should be construed in accordance with the technical meanings and concepts of the present invention.

1 is a view schematically showing a configuration of an overall system. That is, in the interactive marketing system capable of one-to-one conversation and multi-party conversation, the member terminal 100 can send and receive data according to the operation signal of the member and output the data, And the server 300 may be connected to a plurality of member terminals 100 through the network 200. [

The member using the member terminal 100 is divided into a customer and an advertiser according to the user. A customer refers to a user who uses an ID and a password given after a predetermined personal specification is described. An advertiser means a user or a seller who performs an advertisement activity as a user who uses an ID and a password given after a predetermined business entity description.

The function and the control method of the member terminal 100 are different according to the login of the customer ID and the login of the advertiser ID, but the basic hardware configuration is the same. The following describes the basic components of the member terminal 100 and other components according to the principal of use.

The server 300 provides a Web page corresponding to an address (for example, IP (Internet Protocol), URL (Uniform Resource Locator), etc.) to the connected member terminal 100. For this purpose, a web browser capable of displaying the content of the web page may be provided. When a member selects a predetermined advertisement content through the member terminal 100, the web page provides the advertisement content to the member terminal 100, so that the advertisement content can be displayed on the member terminal 100 To the member terminal 300.

In addition, a socket can be created in the server 300 through the web page so that data can be exchanged between a plurality of member terminals 100. Various Web programming languages such as PHP (Personal Hypertext Preprocessor), Active Server Pages (ASP), and Java Server Pages (JSP) can be used to implement this.

Meanwhile, it is possible to create a socket in the server 300 and exchange data among a plurality of members as described above in a language other than the web programming language. C language (C language), Java (JAVA), etc. This socket can be implemented not only as a web page but also as an application in a smartphone and a PC.

If the application is provided to the portable member terminal 100, it is possible to communicate more conveniently without being restricted by space, and additionally, functions such as movie shooting, photographing, voice recording and editing can be added Thereby providing a more favorable environment.

Therefore, the user terminal 100 can be provided with an application, and various devices can be included for this purpose. All the digital devices capable of connecting to the network 200 by wired or wireless, such as a PDA or a PMP, as well as the most common PC and smartphone can be used as terminal devices of the entire system according to the present invention.

The database 400 stores various contents files, statistical data, subscriber information, customer and advertiser conversation data for the interactive marketing system according to an exemplary embodiment of the present invention. For example, the conversation data for the two-way conversation service stored in the database 400 may include customer member information, conversation partner advertiser member information, customer message information, advertiser message information, recommendation degree and reliability information according to the advertiser's message , Whether or not the answer is exposed, and the date / time of the conversation.

The database 400 and the server 300 may be distributed and processed into a plurality of databases and servers in a distributed manner and the database 400 may be included in the server 300 and may be distributed and processed as shown in FIG.

And will be described in detail based on the outline of the entire system described above.

A predetermined advertisement created by the advertiser is provided to a plurality of member terminals 100. The customer viewing the advertisement in the member terminal 100 can deliver the message to the advertiser using any one of the web page and application provided by the member terminal 100. The advertiser can also deliver the message to the customer using any one of the web page and application provided by the member terminal 100.

At this time, the server 300 refers to the database 400 in which the member information of the customer and the advertiser is stored, and delivers the message to the customer or the advertiser.

On the other hand, the message of the delivered customer can be viewed by the advertiser using the member terminal 100 when the advertiser is not in the absence.

Referring to FIG. 2, the server 300 may include a function of determining whether the advertiser is absent as follows.

The customer starts to forward the question from the member terminal 100 to the server 300 (S210).

And waits for a response whether the advertiser can answer using the member terminal 100 (S220). At this time, if the advertiser is not logged in or there is no response to the customer's question for a predetermined period of time (S230), the server 300 determines that the advertiser is absent and displays the absence on the web page (S260). It is possible to prevent a plurality of customers from asking for duplicate questions by marking them as absent on the web page.

FIG. 3 is a diagram illustrating an example of a user designing a screen output from a member terminal of an advertiser in the absence of an advertiser.

If there is no response from the advertiser during the predetermined period of time (S230), the server 300 transmits a "customer's question has arrived" to the advertiser member terminal 100 with the mobile phone number of the advertiser stored in advance, (Short Message Service) method. When the predetermined length of the inquiry is exceeded, the excess portion is cut off and then delivered to the SMS.

At this time, the server 300 may be connected to a Short Message Service Center (SMSC) 500 as needed.

In addition, the server 300 transmits the absence information to the member terminal 100 (S270). For example, a predetermined message " Advertiser is absent " When the advertiser logs in, the advertiser stores the question in the database 400 so that the user can check and answer the question.

If the advertiser is able to answer, an answer to the question is created (S240), and the answer is transmitted to the server 300 (S250).

Determining whether or not such an absence can be used not only for the advertiser but also for determining whether or not the customer is present.

An answer to the question (S240) can be made by attaching not only text but also photograph, audio, and video files, and editing the attached file to compose the answer.

On the other hand, as described above, a sequential conversation can be performed in the order of the answers of the advertiser and the questions of the customer, starting with the question of the customer.

In addition, the conversation can proceed in real time between the customer and the advertisement week regardless of the order of conversation.

The conversation may be carried out by the customer in the server 300 or the advertiser may deliver the message data to the server. In some cases, the client may ask questions in case the customer answers the message data. For example, a customer may send a question-and-answer message asking, "Do you have a large group of customers today?" But not an advertiser, but "How many are you?" The present invention collects answers to induce a customer's curiosity and induce diversity of advertisements. Accordingly, the server 300 may include a function of dividing a question and an answer by a filter function in order to collect an answer of the advertiser.

The filtering for distinguishing the answer type of the advertiser may be implemented as follows. For example, among the conversation messages input by the advertiser, a conversation message including a question mark (?) Most frequently used in daily life questions is excluded. Therefore, if you implement it as an array, you can use [[?], [Let me know], [What is], [Question], [I want], [Is], [ I can not, I will, I will, I will, I do, and I add or exclude them as needed.

In addition, the server 300 can extract the answers of the advertiser by including prohibited words such as profanity, words inappropriate for advertisement, etc. in the filtering.

When the customer or the advertiser requests the server 300 to terminate the conversation, the customer or the advertiser can evaluate the user through the member terminal 100. At this time, if the number of advertisers is the number of answers, it may include a function of allowing the customer to select a best answer and to evaluate only the best answer.

In addition, the customer may select at least one best answer, and the advertiser may include a function of selecting whether to display the best answer selected by the customer on the web page through the member terminal 100 or not.

On the other hand, the extracted answers of the advertiser can be notified to a large number of customers and can be evaluated by a plurality of customers, and the kindness and reliability of the advertiser can be evaluated according to the evaluation.

In an embodiment of the present invention, the inquirer may evaluate an answer of the advertiser with a rating and may recommend an answer to another customer as in S411. Therefore, other customers can refer to them and help them make decisions.

In response to the advertiser's response, the server 300 collects the answers to be displayed on the web page based on the evaluation data. To collect this, a number of advertiser responses are determined using a predetermined rule, in order of exposure and exposure on a web page. For example, based on the rating of the customer who has asked the above-mentioned question, the member information (member class), and the order of registration, each weight is assigned to determine the priority, and based on the member information You can decide whether to expose or not.

FIG. 5 is an exemplary diagram illustrating a process of sharing an answer and an evaluation of the above-mentioned customer's question to other customers in an embodiment of the present invention.

The priority data is stored in the database 400 and is exposed to the member terminal 100 in real time / non real time in the server 300 according to the priority. Priority may change depending on the evaluation of other customers. For example, the web page may be evaluated by another client such as S500, and the server 300 may be changed in real time according to the membership information (membership level) of the other client and the recommendation number.

The above-mentioned priority is used as a second marketing means by sharing the evaluation of the customer with other customers to eliminate the hassle of having a duplicate question, and exposing it to a web page. Therefore, in order to write the answers that the advertiser has forwarded to the customers, it is possible to gather the answers of the various advertisers and display them on the web page in real time or in non-real time.

As in S500, the server 300 may collect a variety of answers to induce a customer's curiosity and induce diversity of advertisements in real time. Therefore, not only visual advertising but also various communication can be provided as advertisements, thereby providing satisfaction to customers and providing advertisers with a second marketing effect.

As described above, the present invention has been described with reference to particular embodiments, such as specific elements, and a limited number of embodiments and drawings. However, it should be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto by those skilled in the art to which the present invention pertains. Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described above, and all of the equivalents or equivalents of the claims, as well as the following claims, fall within the scope of the present invention.

100: Member terminal [customer, advertiser]
200: Network
300: server
400: Database
500: SMSC

Claims (7)

A method for a customer who has viewed an online advertisement to request a query response to the advertiser and utilize the generated data between the customer and the advertiser for marketing,
Providing a bi-directional communication environment in which the client can transmit a message created by the member terminal to the advertiser through a server, and the advertiser can transmit a message created by the member terminal to the customer through a server;
Receiving a message created by a customer and a message created by an advertiser in a bidirectional communication environment;
Evaluating the message created by the advertiser among the messages sent and received by the customer through the member terminal when the inquiry response ends;
Determining a priority and exposure on the server based on the evaluation, and exposing a message created by the advertiser to a web page. The method according to claim 1,
Wherein the priorities are prioritized based on an evaluation of other customers after a message created by the advertiser is exposed on a web page. The method according to claim 1,
And when the query response is terminated, causing the client to select at least one of the messages created by the advertiser, and the message created by the selected advertiser determining whether the advertiser is open or not. The method according to claim 1,
Wherein the server determines whether or not the advertiser is absent for a predetermined time in the provided bidirectional communication environment, and delivers the absence to the customer when the advertiser is absent. 5. The method of claim 4,
And delivering the question to the advertiser by SMS when the advertiser is absent. The method according to claim 1,
And filtering the message created by the advertiser at the server before the customer evaluates the message. The method according to claim 1,
A marketing method whereby an advertiser controls a camera with an application provided on a member terminal to compose a message including video recording, photographing, voice recording, or editing a text, video, audio, or photo on a web page.

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