KR20140053709A - Design management environment evaluation system and evaluation method thereof - Google Patents

Abstract

The present invention relates to a design management environment evaluation system and a method thereof. More particularly, the present invention relates to a design management environment evaluation system and a method thereof which analyze and diagnose an environment of a small manufacturing business in real time, and where an evaluation target business quantitatively derives and presents a subject by items required to improve a design management environment to increase a level to an average level or greater or an upper level as compared with standard data subdividing a design business. The present invention relates to a design management environment evaluation system and a method thereof which may provide the derived data to an area in which improvement is required among a plurality of areas divided from the design management environment according to an improvement degree, provide an effort or investment degree required to improve as a quantitative numeral to improve the business environment while preventing excessive investment, thereby maximizing a synergy effect of design management and reinforcing business competency.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a design management environment evaluation system,

The present invention relates to a design management environment evaluation system and an evaluation method thereof, more specifically, to analyze and diagnose a business environment of a small and medium-sized manufacturing company in real time, This is to quantitatively derive and present the tasks required for the improvement of the design management environment for the evaluation target companies to raise the level up to an average or higher level at the same level. The data thus derived can provide the areas that need to be improved among the many areas classified in the design management environment according to the degree of improvement and provide quantitative figures of effort or investment required for improvement so as to prevent excessive investment, The present invention relates to a design management environment evaluation system capable of enhancing a corporate capability by maximizing synergy effect of design management by improving a business environment, and a evaluation method thereof.

As the level of living has improved due to industrial development, interest in design of various products and buildings has become more and more important.

Therefore, the recognition of design is beyond the recognition of the product, and as it is positioned as an axis of corporate management, the product structure is determined by recognizing the design from the beginning of product development.

Despite the fact that the design has a great place in the enterprise management, the infrastructure for the design is not properly constructed in the SMEs except for some big companies. In recent years, SMEs have been trying to improve their competitiveness by building infrastructures for design. However, design infrastructures are being built because they are based solely on basic measures such as expansion of design personnel or establishment of design departments. Of the total production.

Recently, efforts have been made to develop analytical techniques for evaluating the design management environment of companies in Korea and abroad and improving the design management environment according to the evaluation results. In Korea, there are 'Korea Design Award - Design Management Division' of Korea Design Promotion Agency and 'Design Management Certification System Research', which is promoted as a design based technology task, and 'Korea Design Management Award' of Korea Management Association Consulting .

However, the design management evaluation conducted by the Korea Institute of Design Promotion Agency and the Korea Management Association consulting mentioned above assigns a certain number of points to the developed scale, and according to the qualitative (some quantitative) evaluation, It is not suitable for design consulting as technology for granting 'certification'.

In addition, the BS7000 series developed by the British Standards Institute (BSI) and the 'Design Atlas' developed by the UK Design Council are actually being used to evaluate the corporate design management environment. The 'Design Atlas' program of the British Standards Association (BSI) and the UK Design Council 'BS7000' is a tool for evaluating the design management environment of a company and suggesting suggestions for improving the design management environment based on the results. Is the most advanced model for.

However, the model also presents guidelines and guidelines to improve the design management environment, rather than presenting concrete target values to improve based on qualitative evaluation.

Accordingly, in order to improve the design management environment of the enterprise along with the ranking information of the evaluation company, there is a need for an evaluation system and an evaluation method capable of providing consultation in a specific direction and a target value as to which field needs further efforts.

Accordingly, the design management environment evaluation system and the evaluation method thereof according to the present invention,

A design management environment evaluation system that enables design consulting based on quantitative information that can diagnose the design management environment of SMEs and identify the current situation, suggest measures to improve the design management environment, It is intended to provide a method.

The design management environment evaluation system of the present invention for solving the above-

A design management environment evaluation system comprising: design leadership area data generated by a design leadership area measurement unit; design plan area data by a design plan area measurement unit; design communication area data by a design communication area measurement unit; Design resource area data is generated by the design resource area measuring unit, design process area data is generated by the design process area measuring unit, design execution area data is generated by the design execution area measuring unit, Design area data is generated by the area measuring means, design audit area data is generated by the design audit area measuring means, and the design leadership area data, design plan area data, design communication area data, design Data source region and the design process zone data, and design execution domain data, and design data transfer areas, the assessment company that designs sent to collect audit data area of the user measurement data server; A design management environment measurement DB for storing each measurement data received from the user server, a design management environment measurement DB for selecting a continuously growing company among a plurality of design companies, design planning area data, design plan area data, design communication area data, A standard value DB for collecting the design resource area data, the design process area data, the design execution area data, the design delivery area data, and the design audit area data and dividing them into three levels and storing them, And data of the standard value DB are compared with each other, and a water treatment operation is performed to quantitatively present a target value for leveling up to the present level and the level of the evaluation company, and the processed final data is transmitted to a user server or an output device, A DMES server including a control unit for controlling a signal flow; And an output device connected to the user server or the DMES server for displaying or printing the final data for which the operation processing is completed.

Further, the design management environment evaluation system and the evaluation method thereof according to the present invention,

A design management environment evaluation method comprising: generating design leadership area data by design leadership area measurement means; generating design plan area data by design plan area measurement means; Design resource area data is generated by the design resource area measuring unit, design process area data is generated by the design process area measuring unit, design execution area data is generated by the design execution area measuring unit, Generating design delivery area data by area measuring means and generating measurement data of an evaluation company at a user server that generates design audit area data by design audit area measuring means; A measurement data transmission step of transmitting the generated measurement data to the DMES server; Storing the received measurement data in the design management environment measurement DB of the DMES server; Comparing the measurement data stored in the design management environment measurement DB with the standard data stored in the standard value DB; The comparison between the measurement data and the standard data shows the current level of the evaluation company, or the comparison between each standard company and the evaluation company at the level of design maturity level of the standard data, Generating evaluation data by extracting and arithmetically processing data so as to indicate degree or degree of difference (target amount) with respect to each score or level; And outputting the generated evaluation data to a user server or a DMES server.

The design management environment evaluation system and the evaluation method thereof according to the present invention,

Design management consulting, which diagnoses the design management environment and identifies the current situation and suggests the necessary parts for improvement of the design management environment, is possible, and enhances the business performance of the enterprise by improving the environment.

In addition, by setting goals that need to be improved to continuously improve and grow the company's processes and systems, and by learning how to achieve them, ultimately creating corporate value.

In addition, the target value to be reached according to the design utilization level of the evaluated company can be extracted from the standard value DB and quantitatively presented. Also, the standard value DB is updated including the data of the company which is evaluated every year, It is possible to provide a useful system and method for presenting accurate diagnosis and target values according to the type of the target.

1 is a schematic configuration view showing a design management environment evaluation system according to an embodiment of the present invention;
Figs. 2 to 4 are output diagrams showing various output examples of evaluation data according to the present invention; Fig.
5 to 8 are flowcharts showing an evaluation method using a design management environment evaluation system according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described in detail with reference to the accompanying drawings. It should be understood, however, that the appended drawings illustrate only the contents and scope of technology of the present invention, and the technical scope of the present invention is not limited thereto. It will be apparent to those skilled in the art that various changes and modifications can be made within the scope of the technical idea of the present invention based on these examples.

1 is a schematic diagram of a design management environment evaluation system according to an embodiment of the present invention.

As shown in the figure, the design management environment evaluation system 10 according to the present invention includes a user server 20 and a DMES (Design Management Environment Evaluation System) server 30 connected to a wired / wireless network.

In the present invention, a design leadership area measurement means, a design plan area measurement means, a design communication area measurement means, a design resource region measurement means The design process area measurement means, the design execution area measurement means, the design delivery area measurement means, and the design audit area measurement means.

The design leadership measured by the design leadership area measurement means is a problem that is related to the quality of a design leader required for a company to perform design management, a problem about a system in which a design leader can operate, And the establishment of an enterprise-wide design strategy.

This area of design leadership is divided into two areas: design leader and design strategy.

The design leader area includes a CEO's design management mind factor including whether a decision is made according to the opinions of the design department in the event of a conflict with other departments; Design champion, a decision maker who has overall responsibility for designing, implementing, and feedbacking issues related to design development in various fields in the enterprise, and a design champion measuring the status of the design champion in the enterprise The operational elements of the system; A corporate brand champion system operating element that measures the position of the person in charge of managing the brand management of the company; The operational elements of a brand committee within the company that checks the level of the position of the human resources participating in the brand committee and whether a multi-departmental brand committee has regular meetings in the company; It is measured by the designer appointment factor in senior management positions above the executive level to diagnose the efficiency of the workforce structure in the company by checking the ratio of executives from designers to the total executives.

In addition, the design strategy area includes elements for establishing a design philosophy for checking and diagnosing whether there is a design philosophy that meets the objectives of the company or whether it is documented; The main elements of the design strategy in corporate management strategy design, which is to check the interrelationship between corporate management strategy and design strategy, The designers who diagnose the design orientation of the decision process in the company by checking the level of the design related agenda and the level of designer participation in the executive meeting are measured by the participation factor in the management decision making process.

In this way, the design leadership area measuring means generates design leadership area data by a diagnostic element.

The design plan measured by the design plan area measuring means is about the design and the plan of the brand which are two most important factors for the enterprise to perform the design management. Therefore, it includes comprehensive plans for design such as corporate design philosophy and design policy, and overall strategy for brand.

The design plan area includes a design policy area; And brand policy.

In the design policy area, is the company establishing design policy? If so, does it contain future-oriented values that the company must pursue? A design policy element that incorporates future-oriented values that measure not only the company itself but also the society we belong to, and furthermore, the public interest values for humanity, measured by the investigator; The corporate design philosophy that measures the design philosophy of the company and the degree to which the design policy is reflected to each other at the level of the researcher; Term and mid-term and short-term design policy factors that measure by the investigator's judgment how the design policy is linked to the level of the long-term perspective and not to the achievement of the fragmentary goals; The step-by-step design policy of Vision-Mission-Strategy-Action Plan that measures the degree to which the company's design policy is phased up to the level of the researcher; A documented corporate design guideline design element that measures whether a detailed design guideline in accordance with the overall design policy of the enterprise is provided by an investigator; Determination of the key competitive advantage factors to determine whether companies have core competitiveness factors in accordance with the review of launching products and CI / BI and, if so, how much they are reflecting in the design; Total mass production Product type Total number Under development of design for new market investment Product type Total number of product types Total mass product type Total number of product types that are actively invested in design development to expand the market underwater, Total mass production Product type Total underwater design Stable sales that do not invest more in development Product type Total number of product types Total mass Product type Total mass Quantity withdrawal step Product type Measuring total number Product design Portfolio composition and operating elements .

The above-mentioned brand policy area is a design policy-brand policy that measures whether the design policy is reflected in the level of brand-centered enterprise development roadmap for reorganizing the brand into the core management of the company in the short-, medium- and long- And consistency of; Term and long-term brand policy measures that measure the degree to which brand policies are organically linked to each other from a long-term perspective, rather than focusing on the achievement of fragmentary goals; Vision - Mission - Strategy - Tactical step - by - step branding policy factors that measure the degree to which a company 's brand policy is phased in; An efficient brand architecture design element that measures whether a brand architecture that specifies the hierarchy among the various brands within the enterprise is designed and is thus well reflected in the current brands; Corporate brand that measures whether corporate brand, family brand, and vertical structure of individual brand are rationalized; corporate brand; family brand; vertical structure rationality factor of individual brand; An efficient brand platform component that measures whether the brand platform is efficiently designed and well reflected; If the core competency of a firm is well defined and if so, it is a level factor that represents the core competency of the brand that measures whether it is well reflected in the current brand of the company; Among the total number of total sales brands, design development for new market development measures the total number of brands, measures the total number of brands investing in design development actively to expand the market among the total number of total sales brands, The number of stable sales brands that do not invest anymore in design development, and the number of total sales brands; Design and use of brand positioning to measure whether brand positioning is being efficiently designed and well reflected; The design and utilization factors of brand personality that measure whether brand personality is efficiently designed and reflected; It is measured by the construction and use of the brand guide manual that measures whether a detailed brand guide manual is prepared according to the overall brand policy of the company.

Thus, the design plan area measurement means generates design plan area data by the diagnostic element.

Design Communication, which is measured by the design communication area measuring means, is a smooth communication element required for a company to perform design management. It is a recognition of the design philosophy and policies of internal members, Programs and programs for communication with outside consumers, and various programs.

These areas of communication are divided into three areas: design awareness, internal communication, and external communication.

The design recognition area includes elements of the employee's understanding of the design philosophy of measuring the level at which the internal members of the company understand the corporate design philosophy; A high level of empathy for employees on the design philosophy that measured the level of empathy for the company's design philosophy; The employee's perception of the design policy as measured by the employee's level of understanding of the design policy; Staff response to design policies that measure employees' empathy with design policy; It is measured by the internal member empathy level factor for the brand that measures the level of empathy for employees about the brand.

The internal communication area measures the total number of training and workshops per year compared to the previous year's sales, measures the number of annual meetings and meetings per year compared to the previous year's sales, the amount invested in annual training, workshops and other brand activities And the internal communication program for enhancing brand understanding and empathy; It measures the number of in-house reports, in-house newspapers, and newsletters, measures the total number of annual in-house reports, in-house newspapers, and newsletters, and publishes annual reports based on in-house reports, in-house newspapers, It measures the number of times, measures the issue of design professional in-house, in-house newspapers, and newsletters, measures whether the design specialist in-house reports, in-house newspapers and newsletters produce and edits design experts, And the distribution of in-house / out-of-house design newsletters to measure annual production and issuance costs versus the total number of members; The total number of design ideas received per year compared to the total number of organization members is measured and the total number of new design developments among the design related ideas received is compared with the total number of ideas received, It is measured as an activation factor for receiving in-house design improvement ideas that measure the total number of monetary and non-monetary compensation of related ideas.

The external communication area includes a design promotional element utilizing printing, broadcasting, on / offline media, and the like, which measures the number of on-line design publicity with respect to the total number of total mass production product types; Measuring the exhibition / public relations center related to in-house and exterior design, measuring the floor area (m2) of the exhibition / public relations center compared to the previous year's sales, measuring the construction cost of the exhibition / public relations center compared to the previous year's sales, And measures the total number of visitors to exhibitions and public relations halls per year compared to the previous year's sales and measures the total number of exhibits such as products, video, materials, Operating elements of the public relations center; Measures the number of exhibitions and exhibitions related to domestic design related to the previous year's sales for the past three years and measures the number of exhibitions and exhibitions related to foreign design related to the previous year's sales for the past three years Domestic and foreign exhibitions, ; Enhance design and brand awareness in comparison with previous year Measures the total number of training and workshops, strengthens design and brand awareness in relation to previous year's sales Measures the number of meetings and meetings, enhances sales design and brand awareness for previous year Education, workshops, meetings, conferences and other brands An external brand communication program for understanding and empathizing with external stakeholders that measures the amount invested in an activity; And the corporate design and brand reinforcement education component of the stakeholder of the outside company.

In this manner, the communication area measuring means generates the communication area data by the diagnostic element.

The design resources measured by the design resource area measuring means include a design-oriented organization required for a company to perform design management, education about design, environment for designing well, external resources, and the like.

These areas of design resources are divided into four areas: design organization, design education, design environment, and external resources.

The design organization area measures the number of employees of the Design Research Institute compared to the total number of the current organization, measures the annual cost of the design institute against the total cost of the company in the previous year, The number of new product design developments over the past three years compared to the total number of design development. The total number of design department employees compared to the total number of design department employees compared to the total number of design department staff, the total number of design department staffs compared to the total number of current organizational members, A factor that determines the appropriate level of design department according to the size of the firm that measures the average labor cost per design unit versus the average labor cost; A topological element of the design organization that measures the level of the organization's in-house design organization by the judgment of the investigator; An organizational management system component for efficiently supporting design activities measuring the structural procedures of design support by investigator judgment; The number of designers according to the size of the firm that measures the total number of designers compared to the total number of current organizational members; The level of academic achievement of designers measuring the number of high school, college, master, and doctoral degrees of education relative to the total number of designers; The total number of employees in the past three years compared to the total number of current members, the total number of designers in the past three years versus the total number of current members, and the percentage of designers who have measured the total number of designers in the past three years .

The design education area includes the total frequency of design-related workshops, seminars, lectures, and training for managers compared to the current number of executives, and design-related workshops, seminars, lectures, Total time and design education reinforcement factors for managers who measure the total frequency of design workshops, seminars, lectures, and trainings for executives versus the current number of executives; Enhance brand awareness compared to last year's sales Increase awareness of training and workshops, strengthen awareness of the brand compared to last year's sales, increase the number of meetings and conferences, and increase brand awareness compared to last year's sales Brand training for managers measuring investment in workshops and other brand activities Design workshops, seminars, lectures, training sessions for employees of the design department versus the sales of the previous year and design-related workshops, seminars, lectures, and training for employees other than the design department in relation to the previous year's sales In-house design education elements to increase the design understanding of the in-house employees measuring the number of design workshops, seminars, lectures, and training for all members compared to the total number of employees at present; Currently, the number of designers participating in education, seminars, and training of universities, research institutes, academies, and domestic and foreign design related institutions compared to the total number of designers, and the retraining program for in-house designers measuring the total retraining time of designers compared to the total number of designers Element; It is measured by the total number of exhibitions and exhibitions related to design as compared to the total number of designers, and as a viewing factor for design-related exhibitions and fairs of organizational members who measure the total number of design-related exhibitions and exhibitions compared to the total number of current members.

The design environment area includes a construction element of a design work environment such as a space, equipment, and a material necessary for a design for measuring a level of building a work environment required for design; Freedom of designers' design development activities that measure passive and active work levels in design activities; The amount of monetary / non-monetary rewards for the in-house designers to measure the amount of incentive support for in-house designers versus the current total number of designers, and the amount of in-house designer incentives to the total number of designers; The total number of internal meetings or external activities for the brand policy compared to the previous year's sales, the number of times that the brand improvement policy was formally / informally compared to the previous year's sales, the internal meeting or external activities for the brand policy proposal against the previous year's sales, And the compensation system for employees' brand reinforcement activities to implement an efficient brand policy that measures the total amount supported by the process; The total number of purchases, such as newspapers, books, magazines, and paid information sites, in the company versus the total number of members, the total purchase amount of newspapers, books, magazines, and paid information sites purchased within the company versus the total number of members, (Magazines, books, etc.) for gathering design information to measure the total number of purchasing species such as newspapers, books, magazines, and paid information sites related to contemporary design.

The external resource area includes an investment factor for employing a new designer to measure a cost required for employing a new designer relative to the total labor cost of the previous year; A design internship program that measures the number of internship participants versus the number of design internship programs, the total duration of the internship program versus the total number of design internship participants, and the total number of days spent by the design internship program operators compared to the current total number of designers Operating elements of; The total number of external design companies (design experts) who have developed product design over the past five years compared to the total number of new design developments over the past three years and the number of external design specialists (design experts) Long-term relationships with outsourcing companies that measure the number of companies that have been involved in other design development projects and the number of firms that have been in the business relationship for more than five years versus the number of external design firms (designers) involved in design development over the past five years; The total number of design advisors and advisors compared to the number of current members, the total number of design consultants of advisors and advisors compared to the number of current members, and the total consulting fees and consultant fees of design advisors and advisors External design consultancy / torture manpower utilization factors; Over the past three years, we have invested in design-related universities and research institutes and industrial-academic cooperation for the past three years compared to the total number of new design developments in the past three years, The cost of investment in design-related universities and research institutes and industry-university cooperation over the past three years compared to the total amount of design investment in the previous year, The elements of cooperation between the university and the research institute related to design; Over the past three years, we have invested in design-related universities and research institutes and industrial-academic cooperation for the past three years compared to the total number of new design developments in the past three years, The cost of investment in design-related universities and research institutes and industry-university cooperation over the past three years compared to the total amount of design investment in the previous year, Is measured by the operating elements of the competitor's design competition.

In this way, the design resource area measurement means produces the design resource area data by the diagnostic element.

The design process of the design process area measuring means manages the overall design development process and is divided into two areas: process management and external input management.

The process management area measures the total number of executives participating in design development projects over the past three years compared to the total number of new design developments over the past three years and the total number of current designers participating in the design development project over the past three years The elements of design development project participation by executives; The design development process that systematically measures the level of systematic management of the design development process by the investigator's judgment; The number of meetings (meetings) performed in one recent design development project and the number of meetings (meetings) performed in one recent design development project, Meeting), the total number of meetings (meetings) in which the personnel other than the in-house design department (designer) participated and the total number of participating departments other than the design department in the one new product design development project It is measured by inter-departmental collaborative maintenance factors in development.

Wherein the external resource input management area includes a network construction element for a human resource required for design development of a company that measures the level of network construction required for design by an investigator judgment; In the past three years, the number of collaborations with external design companies (designers) over the past three years compared to the total number of new design developments. The level of clarity of the design task instruction is measured by the clarity factor of the task instruction which is measured by reviewing past design task instruction and evaluating the interviewer qualitative evaluation.

In this manner, the design process area measurement means generates design process area data by the diagnostic element.

The design implementation of the design execution area measuring means is an area for determining how much the company invests in the design, the achievement of the investment, and how much the enterprise actually executes the design. These areas of design execution are divided into two areas: design investment and design performance.

The design investment area includes a design investment cost for the previous year and a design investment cost for measuring the design investment cost for the previous year compared to the total enterprise cost for the previous year; Design R & D investment costs that measure the previous year's design R & D investment cost versus previous year's sales and the design R & D investment cost of the previous year relative to the overall R & D investment cost; Design outsourcing costs that measure the total amount of external design collaboration costs relative to the total amount of design investment and the amount invested in design outsourcing versus the total number of collaborations with design specialists (designers) over the past three years; Total costs invested in development and renewal of brands (logos, packages) versus the total number of sales brands and the total number of renewal and development of brands (logos, packages) versus the total number of sales brands, , Package); investment factors for appropriate brand development and renewal to measure the total cost of investing in the development and renewal of brands (logos, packages) versus the total number of renewals; Currently, there is a new product design development factor that measures the number of new product design developments over the past three years compared to the total number of total mass product types and the total number of current mass product types; New products that succeeded in mass production over the last three years compared to the total number of mass production products. The effort to prioritize design development in product development that measures the total number of new product developments that have succeeded in mass production over the past three years compared to the total number of new product developments that succeeded in mass production over the past three years; New product design New product that succeeded in mass production compared to the total number of design development Ratio of the total number of design development to the total number of new product development Successful mass production of new products that succeeded in mass production compared to the total number of new product development; The proportion of design development time during new product development, which measures the average time spent on product design development versus the average time spent on new product development; It is measured by the weight of the design development cost of the new product development cost, which measures the average cost of developing new product design versus the average cost of new product development.

The design performance area is defined as a factor for securing intellectual property rights regarding product design that measures the total number of products secured in intellectual property right among current mass production products compared to the total number of mass production products; The legal protection factor of the brand measuring the total number of trademark rights against the total number of sales brands; The total number of the three international competitions won versus the sales of the previous year and the domestic and foreign design award award elements that measure the total number of the design competition other than the three major international competitions compared to the sales of the previous year; It is measured by the good design certification mark acquisition factor that measures the total number of domestic and foreign good design (GD) mark awards in comparison with the previous year's sales.

Thus, the design execution region measurement means generates design execution region data by the diagnostic element.

The design delivery of the design delivery area measuring means is an area for understanding how well a company delivers its design and brand to external consumers. These design delivery areas are divided into two areas: delivery of design identity and delivery of brand identity.

The design identity transfer area includes an identity consistency element of a brand-product that measures an identity consistency level of a brand-product by an investigator's judgment; The corporate design identity reflects factors of the product design that are measured by the investigator 's judgment as to whether or not the corporate design identity is reflected in the corporate product design. A corporate design identity reflecting element of an advertisement / advertisement measured by an investigator judgment as to whether or not the design identity of the company is reflected in the design of the advertisement / A corporate design identity reflecting element of a printed matter, such as a catalog / brochure, which is measured by a surveyor's judgment as to whether or not the design identity of the company is reflected in the design of the catalog / brochure; A corporate design identity reflecting element of a web site that is measured by an investigator judgment as to whether or not the design identity of the company is reflected in the design of the website; A corporate design identity reflecting element of a corporate office (outside) measured by an investigator judgment as to whether or not the design identity of the corporate office (main office) building (outside) is reflected to what level; The degree of reflection of the design identity of the internal space of the enterprise is measured by the corporate design identity reflecting factor of the internal space of the enterprise measured by the investigator's judgment.

Wherein the brand identity transfer area includes: a brand identity reflecting element of a product that measures the degree of reflection of the brand identity of the product by an investigator judgment; Brand identity reflects the package's brand identity measured by the investigator's judgment of the package's degree of reflection; A brand identity reflecting factor of a brand manual which is measured by an investigator judging degree of the brand identity reflectance degree of the brand identity; A logo type brand identity reflectance factor measured by an investigator judgment degree of degree of brand identity reflectance; A brand identity reflecting element of a retail store environment that sells its products measured by an investigator's judgment on the extent to which the retailer's brand identity reflects; The level of brand experience management is measured by the coherence factor of the brand contacts that consumers see, such as products, packages, websites, multimedia, events, promotions, and advertisements measured by investigator judgments.

In this way, the design delivery area measurement means generates the design delivery area data by the diagnostic element.

The design audit of the design audit area measurement means is an area for identifying and checking the current status and position of the design of the present enterprise both internally and externally. These areas of design audit are divided into two areas: internal audit and external audit.

The internal audit area may include an external auditor who measures the total number of consumer surveys on the design of the current mass product and the total number of consumer surveys for the currently sold brand relative to the total number of current sales brands, The implementation elements of the design audit; The performance evaluation and feedback elements of the design department, which measures the number of new product design developments performed by the design department compared to the total number of design department staff, and the total number of new product design developments succeeded in mass production by the design department compared to the total number of design department staff; Survey and evaluation of design consciousness of employees who measured the total number of internal design awareness surveys over the past three years compared to the total amount of design investment in previous year and total cost of design consciousness survey over the past three years compared to the total amount of design investment in previous year Element.

The external audit area includes: an investment factor for external design research that measures the total amount of design research expenditure over the past three years compared to the previous year's sales; Competition versus previous year's sales Consumer survey on product design Competitive company measuring total cost Product design evaluation factor; It is measured by a competitive brand evaluation factor that measures the total cost of a consumer survey for a competitor brand versus the previous year's sales.

Thus, the design audit area measurement means generates design audit area data by the diagnostic element.

The elements of each area are divided into a general version and a professional version so that a general company can easily measure and perform a simple design management evaluation without professional help.

Design design area data, design communication area data, design resource area data, design process area data, design execution area data, design delivery area data, and design design area data generated by the measurement unit The measurement data, which is the audit area data, is collected and transmitted to the DMES server through the wired / wireless network.

The DMES server 30 according to the present invention includes a design management environment measurement DB, a standard value DB, and a control unit.

The design management environment measurement DB may be provided as a DB that stores measurement data transmitted from a user server of an evaluation company, or may be provided in a DMES server or located in a user server and transmitting only measurement data to a DMES server.

The standard value DB selects a company that has continuously grown among a plurality of design companies and selects design leader area data, design plan area data, design communication area data, design resource area data, design process area data, design execution area data Area data, design delivery area data, and design audit area data, and stores the data in three levels.

In addition to the above-mentioned sustainable growth, the screening of the companies can be selected by using various indicators such as scale, sales, and the number of employees, and it can be esteemed morally or improve reliability including high-quality companies.

In addition, the level classification is generally classified by design management maturity. The above-mentioned design management maturity is based on the DME (Design Management Europe) conducted "The DME Survey" for small and medium-sized enterprises based in Europe, and the 4th design environment proposed by the concept of "The Design Management Staircase" Based on maturity, design management center level, design department level, and project level can be distinguished, and the level of design management concept below the project level can be further classified.

In addition, an example of the process of generating the standard value DB is to select design related SMEs, evaluate the selected SMEs, and transmit the design leadership area data, design plan area data, design communication area data, design resource area data, Area data, design execution area data, design delivery area data, and design audit area data are acquired, and the obtained data is scored and evaluated.

The scoring may be performed by assigning scores to a predetermined score table for a problem item of each element collected in the process of acquiring the data.

Using the evaluation values such as the scores and rankings among the above-mentioned companies, a normal distribution chart is created and the sections are divided into design management center level, design department level, and project level, which are design maturity levels. Here, the above normal distribution map is based on the upper 50% of the center with a standard deviation of 0, and it is divided into three areas of design management center level, design department level, and project level, , The top 20%, the top 20 ~ 40%, the top 40 ~ 60% and the top 60%. It is also possible to set the standard deviation between +1 and -1 at the project level, the standard deviation between +1 and +2 at the design department level, and the standard deviation between +2 and +3 at the design management center level So that the compartments can be formed.

Next, a plurality of sample companies are selected from the average levels in each segment, and the average value of each element of the measurement data of the sample company is used as a standard value DB for each level of each section. At this time, the sample firm may be a specific company, but it is desirable to take the average value of each factor from multiple companies in order to improve the reliability of the data.

The control unit of the DMES server performs a water treatment operation to compare the data of the design management environment measurement DB with the data of the standard value DB to provide a target value for leveling up to the current level of the evaluation company, To a user server or an output device, and controls various signal flows.

That is, since the data for each area constituting the measurement data includes information by various elements, it is possible to prepare each element of the measurement data of the evaluation company by the repair operation programming for each level (level, step) The comparison data is processed and output using the function or the interlock function.

For example, the control unit receives evaluation company measurement data or scored evaluation company measurement data from the design management environment measurement DB, compares it with the standard value DB to indicate the current level of the evaluation company, And an information processing step of comparing the measured values (scores) of the evaluating company and calculating the target value for the level average or level-up by the evaluating company for each area and transmitting the evaluation data quantitatively presented to the output device.

As an example of the output, as shown in FIG. 2, numerical values compared with the standard values are displayed for each area, and the numerical values are easily displayed on the result graph or a brief description is output together with the result graph as shown in FIG. As shown in FIG. 3B. Here, the bar type in FIG. 4 shows the current level of the evaluation company, the average value of each level is displayed, and the difference (target value) between the evaluation companies and the average value at each level indicates how much effort and investment is required to reach each level .

The output device 40 according to the present invention is a device for displaying or printing the final evaluation data processed and connected to the user server 20 or the DMES server 30 by wired or wireless connection, As well as various communication devices capable of verifying evaluation information.

Hereinafter, a design management environment evaluation method according to the present invention will be described with reference to FIG.

First, the design leadership area data is generated by the design leadership area measuring means, the design plan area data is generated by the design plan area measuring unit, the design communication area data is generated through the design communication area measuring unit, Design area data is generated by the design process area measuring device, design process area data is generated by the design execution area measuring device, design transfer is performed by the design transfer area measuring device, There is performed a step of generating measurement data of an evaluation company at a user server that generates area data and generates design audit area data by design audit area measurement means. In this step, various information is collected by a plurality of elements in each area. The information is collected including quantitative information in addition to qualitative information, and each information may be scored by predetermined score, and may include scoring by each element and scoring by area.

Next, a measurement data transmission step for transmitting the generated measurement data to the DMES server is performed.

The DMES server having received the measurement data stores the measurement data in the design management environment measurement DB. The design management environment measurement DB in this step can be located in the DMES server, the user server, or both the DMES server and the user server. Therefore, the measurement data of the evaluating company can be stored in the user server and then transmitted to the DMES server.

The DMES server receiving the measurement data of the evaluation company compares the measurement data stored in the design management environment measurement DB with the standard data stored in the standard value DB. Here, the data comparison may be performed by various methods such as comparing scores scored for each region and sub-elements, or quantitatively comparing numerical values.

Then, by comparing the measurement data with the standard data, it is possible to show the current level of the evaluation company, or to compare each standard company and the evaluation company at the design maturity level of the standard data with each area and sub- A step of generating evaluation data by performing data extraction and arithmetic processing on the score or level of a higher level or an upper level company so as to show the degree of difference (target amount) with respect to each of the areas and the detailed elements is performed. The evaluation data in this step is provided in various types of graphs, and the areas and sub-elements where the difference between the average value and the large value are generated are displayed, and a method for overcoming this and an alternative comment are provided, It is possible to develop the management in a balanced way.

Next, an output step of displaying or printing the generated evaluation data on a user server or a DMES server is performed.

In addition, a step of explaining the design management level to the evaluation company using the evaluation data output from the output step, and consulting about what effort and investment is needed in order to develop the design management aspect may be further performed.

Further, before the step of generating the measurement data of the evaluation company in the user server, a preliminary process for setting the standard value DB may be performed.

In order to set the standard value DB, as shown in FIG. 6, a step of selecting a design-related SME is first performed. The above selection makes it possible for the company to be selected as the most robust company by an overview indicator such as the year of establishment, sales amount, the number of employees, and the size of the facility.

Next, the selected small and medium-sized business is evaluated to obtain design leadership area data, design plan area data, design communication area data, design resource area data, design process area data, design execution area data, design delivery area data, The measurement data generation step of the selected SME generating the design audit area data is performed. In this step, it is possible to confirm all the detailed elements in each area or partially confirm only a part thereof, so that rapid information collection can be performed.

The step of scoring the measurement data is then performed. The scoring is scored according to the score table of the detailed elements of each area, so that the selected company scales the overall ranking or the ranking according to the area by scoring by area.

A regular distribution diagram is created based on the evaluated score, and a step of dividing a section into design management center level, design department level, and project level, which is design maturity level, is performed. The design management center level is selected from the mean between standard deviation +2 and +3, and the design department level is selected between the standard deviation +1 and +2, and the project level Can be partitioned by selecting the interval between the standard deviation +1 and -1. The selection of the interval by the normal distribution can be made by dividing the sum of the scores of the selected companies or by creating an individual normal distribution map for each area so that the interval division is performed. In addition, the above normal distribution can be prepared by other conditions such as the size of the company, the number of employees, etc. in addition to the evaluated score, and the business environment can be prepared or improved among similar-scale companies by dividing the segments in the manner described above .

Next, a plurality of sample firms of the average level in the segmented section are selected, and an average value of the measurement data of the selected sample enterprise is calculated and selected as the standard value DB of each section. In this case, the measurement data may be calculated by an average of the detailed elements for each area, and a standard value DB may be calculated by selecting a sample company differently for each area.

Also, referring to FIG. 7, the output step may be followed by a standard value updating step in which the measurement data of the evaluation company is included in the standard value DB and the standard value is shipped. Here, the standard value update may be updated every time evaluation is performed, or may be provided for a predetermined period, for example, one year, quarter, or month, thereby improving reliability by a plurality of samples.

An evaluation method using the design management environment evaluation system according to the present invention as described above will be described with reference to FIGS. 1 and 8. FIG.

First, the measurement data is collected by the measurement means from the selected company or the evaluation company, and the collected measurement data is inputted through the user server.

The input measurement data is transmitted to the DMES server. In the DMES server, points are assigned according to the points allocated in advance for each item of the measurement data.

Then, the user server sets whether to proceed the input data for the enterprise evaluation or for the standard DB. As shown in the figure, the process may be a process of selecting one of the enterprise evaluation or standard DB for the enterprise evaluation or the standard evaluation DB, And re-selecting the enterprise evaluation application again if it is an easy task.

If the standard DB type is selected, the input measurement data and the rating points are compared with the measurement data of other companies that have been input in the past, and the company rank is set according to the points.

If a company's rank is set by a large number of company data (initially selected by a company that has been selected to build a standard DB), a regular distribution chart is created from this and the section is segmented from the normal distribution chart. The section can be divided into 3 ~ 4 areas such as design management center level, design department level, project level or lower level.

Next, a plurality of sample firms with an average level of each section are selected.

The measurement data collected from the selected sample companies are summed up for each item, and the average value (numerical value) of each item is converted into a standard DB for each section to generate a standard DB. Here, the above average value is set to a different average value for each level level such as a design management center level of 10, a design department level of 6, and a project level at a quantitative value, for example, in the number of intellectual property rights applications.

When the user server proceeds the input data for the enterprise evaluation, the measurement data and the rating information of the evaluation company are compared with the data of the standard DB.

By comparing the above, it is confirmed how much the present level of the evaluation company is, and comparing the average value at the current level with the difference of the evaluation company, it is confirmed which part (item) is satisfied with which part . It can also indicate how much effort is required for each item in order for the evaluator to go up to the next level. Each of these items can be quantitatively displayed on a quantitative basis by comparing the quantitative values with those of the level-specific standard companies. The information can be displayed or printed using the output device of the user server or the DMES server Can be provided.

These quantitative numerical indications are listed in descending order of magnitude in comparison with numerical standard companies in a number of detail items, or are displayed in each area to indicate which part should be invested more effortfully, as well as how much effort and investment should be made By quantitatively marking up, it helps to prevent excessive investment in one part and to invest more in other areas where surplus resources are available, thereby enabling consulting to improve the company's design management environment.

Also, the data used for the evaluation of the company through the display as an output device can be selected as a standard DB or whether to be terminated, so that it is judged whether the company evaluation data is to be stored separately or to be applied to the update of the standard DB.

By using the data for corporate evaluation in updating the standard DB, it is possible to perform realistic corporate evaluation and consulting by accumulating data continuously, thereby improving the reliability of evaluation.

10: Design Management Environment Evaluation System
20: User server
30: DMES server
40: Output device

Claims (14)

In a design management environment evaluation system,
Design leadership area data is generated by design leadership area measuring means, design plan area data is generated by design plan area measuring means, design communication area data is generated by design communication area measuring means, The design process region data is generated by the design process region measuring means, the design execution region data is generated by the design execution region measuring means, and the design execution region data is generated by the design transfer region measuring means, Design designation area data, design design area data, design communication area data, design resource area data, and design process area data, A user server of an evaluation company for collecting and transferring data, design execution region data, design delivery region data, and measurement data as design audit region data;
A design management environment measurement DB for storing measurement data received from the user server; Design plan area data, design communication area data, design resource area data, design process area data, design execution area data, design execution area data, A standard value DB for collecting design delivery area data and design audit area data and dividing them into three levels and storing them; The data of the design management environment measurement DB and the data of the standard value DB are compared with each other, and a water treatment operation is performed so as to quantitatively indicate a target value for leveling up to the current level of the evaluation company, A DMES server including a control unit for transmitting various signals to the device and controlling various signal flows;
And an output device connected to the user server or the DMES server for displaying or printing final evaluation data on which operation processing is completed;
The standard value DB,
Design related SMEs; The design evaluation area evaluator selects the design leadership area data, the design plan area data, the design communication area data, the design resource area data, the design process area data, the design execution area data, the design delivery area data, Obtaining region data; Scoring and evaluating the acquired data; Design standardization level, design department level, and project level are divided into design maturity level from the normal distribution map created by evaluation value; A plurality of sample companies of average level in each segment are selected, and the average value of the measurement data of the sample company is used as the standard value DB of each segment. The method according to claim 1,
The design leadership area measuring means
Design leader area information for identifying the design management mindset of the CEO, operation of the design champion system, operation of the enterprise brand champion system, operation of the brand committee in the enterprise, and design manager appointment to senior management positions above the executive level;
Design strategy area information that confirms the degree of design philosophy, the degree to which the design strategy is prioritized in the corporate management strategy design, and the degree to which the designer participates in the management decision making process. system. The method according to claim 1,
Wherein the design plan area measuring means comprises:
The degree of the establishment of the design policy that contains the future-oriented value, the degree of the corporate design philosophy - the consistency of the design policy, the degree of establishment of the long term - mid term - short term design policy, Design policy area information that confirms the degree of design of documented corporate design guidelines, the determination of clear core competitiveness factors and the concentration of designs for them, and the organization and operation of the product design portfolio;
Design policy - The consistency of brand policy, the degree of establishment of long-term, short-term brand policy, the degree of step-by-step branding of vision-mission-strategy-tactics, the degree of efficient brand architecture design, The results of this study are as follows. First, the degree of vertical structure rationality of individual brands, the degree of structure of effective brand platform, the level of expression of core competence of brand, the degree of organization and operation of brand portfolio, the design and utilization degree of brand positioning, Brand policy area information that confirms the degree of design and utilization, and the degree to which the brand guide manual is constructed and utilized. The method according to claim 1,
Wherein the design communication area measuring means comprises:
The degree of understanding of employees about design philosophy, the level of employees 'high level of empathy with design philosophy, the level of employees' awareness of design policy, the level of employee response to design policy, Design recognition area information for confirming the degree of design recognition;
Internal communication area information for confirming the degree of operation of an internal communication program for enhancing brand understanding and empathy for the members of the organization, the degree of production of the design newsletter, the degree of in-house / outsourcing, and the degree of activation of the in-
We are interested in the degree of design promotion using print, broadcasting, online / offline media, the degree of operation of company's exhibition hall / public relations center, the degree of exhibition at domestic and foreign exhibitions and fairs to promote its design, The external communication area information that confirms the degree of external brand communication program for understanding and empathizing and the degree of corporate design and brand reinforcement education for external stakeholders. system. The method according to claim 1,
Wherein the design resource region measuring means comprises:
The degree of the design research institute at an appropriate level according to the size of the enterprise, the degree of operation of the design department at an appropriate level according to the size of the enterprise, the level of the design organization, the degree of the organizational management system for efficiently supporting design activities, A design organization area information for confirming the degree of the designer's degree of education and the degree of turnover of the designer;
In addition to the degree of strengthening design education for managers, strengthening brand education for managers, the degree of in - house design education for enhancing understanding of in - house employees, the degree of operation of retraining programs for in - house designers, Design education zone information for confirming the degree of visitors to the fair and the like;
The degree of construction of design work environment such as space, equipment, materials required for design, degree of freedom of designers' freedom of design development, amount of monetary / non-monetary compensation according to the performance of in-house designers, Design environment area information that confirms the degree of operation of the compensation system for the brand strengthening activities of employees and the degree of utilization of various design related information sources (magazines, books, etc.) for collecting design information;
The degree of investment for recruitment of new designers, the degree of operation of design internship program, the degree of long-term relationship with outsourcing companies, the degree of external design consultant / consultant utilization, the degree of industry- And external resource area information for confirming the degree of operation of the sponsored design competition. The method according to claim 1,
Wherein the design process region measuring means comprises:
Process management domain information that confirms the degree of participation of executives in design development projects, the degree of systematic management of the design development process, and the degree of collaboration maintenance between departments in design development;
The external resource input management area information that confirms the degree of network construction of the human resources necessary for the design development of the enterprise, the degree of cooperation with the external design experts at the time of design development, and the degree of clarity of the task instruction sheet; Business Environment Evaluation System. The method according to claim 1,
Wherein the design execution region measuring means comprises:
The degree of investment in design R & D investment, the degree of design outsourcing cost, the degree of investment in appropriate brand development and renewal, the degree of promotion of new product design development, the degree of success of mass production of new product design development, The degree of effort leading to design development in product development, the degree of the proportion of design development included in the mass production success rate of new products, the proportion of design development time during new product development, and the degree of the proportion of design development cost among new product development expenses Design investment area information and;
Design performance area information that confirms the extent of intellectual property rights regarding product design, the degree of legal protection of the brand, the degree of domestic and international design award recognition, and the degree of acquisition of the good design certification mark. Environmental Assessment System. The method according to claim 1,
Wherein the design delivery area measuring means comprises:
Brand - The consistency of identity of product, degree of reflection of corporate design identity of product design, degree of corporate design identity reflection of advertisement / publicity, degree of corporate design identity reflectance of printed matter such as catalog / brochure, and corporate design identity of website Design identity transfer area information for confirming the extent to which the corporate design identity of the corporate office (external) is reflected and the degree to which the corporate design identity is reflected in the internal space of the enterprise;
The degree of reflectance of the brand identity of the product, the degree of reflection of the brand identity of the package, the degree of reflection of the brand identity of the brand manual, the degree of reflecting the brand identity of the logo type, the degree of reflecting the brand identity of the retail store environment, Brand identity transmission area information for confirming the degree of consistency of a brand contact point such as a package, a website, a multimedia, an event, a promotional item, and an advertisement. The method according to claim 1,
Wherein the design audit area measuring means comprises:
Internal audit area information that confirms the degree of implementation of audit for external consumers, the evaluation and feedback of the design department, and the level of the company's design awareness survey and evaluation of employees;
An external audit area information for confirming the degree of investment in external design research, the degree of competitiveness of the product design evaluation, and the degree of competitiveness of brand evaluation of the competitor; The method according to claim 1,
The control unit
From the design management environment measurement DB, evaluation company measurement data or scored evaluation company measurement data is received,
This shows the current level of the evaluation company in comparison with the standard value DB,
The evaluating company compares the average value of each level in the design maturity (score) with the measured value (score) of the evaluating company and calculates the target value for the level average or level-up by the evaluating company for each area, And transmitting the design management environment evaluation result to the design management environment evaluation system. In a design management environment evaluation method,
Design leadership area data is generated by design leadership area measuring means, design plan area data is generated by design plan area measuring means, design communication area data is generated by design communication area measuring means, The design process region data is generated by the design process region measuring means, the design execution region data is generated by the design execution region measuring means, and the design execution region data is generated by the design transfer region measuring means, Generating measurement data of an evaluation company at a user server that generates design audit area data by design audit area measurement means;
A measurement data transmission step of transmitting the generated measurement data to the DMES server;
Storing the received measurement data in the design management environment measurement DB of the DMES server;
Comparing the measurement data stored in the design management environment measurement DB with the standard data stored in the standard value DB;
The comparison between the measurement data and the standard data shows the current level of the evaluation company, or the comparison between each standard company and the evaluation company at the level of design maturity level of the standard data, Generating evaluation data by extracting and arithmetically processing data so as to indicate degree or degree of difference (target amount) with respect to each score or level;
And outputting the generated evaluation data to a user server or a DMES server or printing the generated evaluation data. 12. The method of claim 11,
Prior to the step of generating the measurement data of the evaluation company at the user server
Selecting design related SMEs;
The design evaluation area evaluator selects the design leadership area data, the design plan area data, the design communication area data, the design resource area data, the design process area data, the design execution area data, the design delivery area data, A measurement data generation step of the selected SME for generating the area data;
Scoring the measurement data;
Creating a regular distribution diagram based on the evaluated score, and dividing the section into a design management center level, a design department level, and a project level, which are design maturity levels;
A step of selecting a plurality of sample firms of average level in the segmented section and calculating an average value of measurement data of the selected sample enterprise and selecting the average value of the measured data of the selected sample enterprise as a standard value DB of each section; Way. 13. The method of claim 12,
The level of the Design Management Center is selected as the interval between standard deviation +2 and +3, and the level of design department is selected as the interval between standard deviation +1 and +2, and the project level is standard deviation + 1 " and " -1 " is selected. 13. The method of claim 12,
And a standard value updating step of storing measurement data of an evaluation company in a standard value database and shipping a standard value after the outputting step.

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