KR20140047224A - Mobile apparatus and methods of processing user input - Google Patents
Mobile apparatus and methods of processing user input Download PDFInfo
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- KR20140047224A KR20140047224A KR1020120112152A KR20120112152A KR20140047224A KR 20140047224 A KR20140047224 A KR 20140047224A KR 1020120112152 A KR1020120112152 A KR 1020120112152A KR 20120112152 A KR20120112152 A KR 20120112152A KR 20140047224 A KR20140047224 A KR 20140047224A
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- selection
- content object
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
- G06F3/04842—Selection of displayed objects or displayed text elements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
Abstract
Description
The present invention relates to a portable terminal apparatus and an input processing method thereof, and more particularly, to allow a user to easily select a partial region of content through a selection object and display advertisement information on a portion of the selection object. The present invention relates to a portable terminal device capable of displaying advertisement information in a concentrated portion and an input processing method thereof.
Recently, many people use a variety of mobile devices that can access the Internet or support the use of a variety of content.
In addition, various methods of advertising exist in the related art, and recently, an advertising method applicable to various mobile devices including a smartphone has been disclosed.
Representative Internet-based advertising methods have a method of displaying a search result for a search term entered by a user on the screen together with information of advertisers linked to the search term. Recently, each word of contents of an Internet page includes Also disclosed is an advertising method of linking advertiser information to individual items.
Conventional advertising methods described above are a method of focusing the user's attention by connecting advertising links to search terms and content of interest. That is, a method of exposing related advertisements to a field of interest or a search result of the user.
However, when users access the Internet or consume content through mobile devices, since advertisement information is generally displayed at the bottom of the screen or displayed as a separate pop-up through a banner form, there is a problem in that the user's eyes cannot be attracted.
Therefore, there is a need for an advertisement exposure method that can easily attract the gaze of a mobile device user.
The present invention has been made to solve the above-described problem, by displaying a selection input tool containing advertising information in the form of a balloon to the content object that the user wants to select, thereby improving the advertisement exposure and the user's advertisement concentration There is a technical problem to provide a portable terminal device and an input processing method.
Another object of the present invention is to provide a portable terminal device and an input processing method for allowing a user to easily select a content object.
In addition, there is a technical problem to provide a mobile terminal device and an input processing method with improved advertising efficiency by displaying the advertisement information matching the keyword of interest to the user.
In accordance with another aspect of the present invention, there is provided a method for processing an input of a portable terminal device, the method comprising: (a) receiving a preset selection mode entry event through an input means; Identifying display areas of the content objects of the page, (c) the display means dividing the display area of the content objects into at least one or more selection areas consisting of polygons and dividing the selection area display lines of each of the divided selection areas into contents; Displaying on a object, (d) displaying, by the display means, a balloon selection object including an edit menu or advertisement information corresponding to at least one content object so as to be connected to each of the partitioned selection areas, and (e) input means. Receiving an input event for the balloon selection object , (F) the control means includes the step of performing a process corresponding to the input event.
The portable terminal device can further confirm the type of the content objects in step (b).
In addition, when the content object is a text content object (c-1) between the steps (c) and (d), the portable terminal device extracts a keyword from the text content object and transmits the keyword to the advertisement content device through the communication unit. And (c-2) receiving the advertisement information from the advertisement content device.
The advertisement information may be displayed on the balloon selection object of the content object where the selection mode entry event has occurred.
The advertisement information may be matched with the keyword.
The keyword may be extracted when the number of repetitions is greater than or equal to a preset number of nouns included in the text content object.
When the content object is a text content object in step (b), the selection area display line may be displayed whenever the paragraph of the text content object is changed.
The portable terminal device may further include displaying advertisement information on the content object in which the selection mode entry event has occurred between step (c) and step (d).
According to another aspect of the present invention for solving the above-mentioned problems, the mobile terminal device of the present invention for solving the above-mentioned problem is an event input unit for receiving a predetermined selection mode entry event, the page of the selection mode entry event is generated; Identify an area in which a content object is displayed, partition it into at least one selection area consisting of polygons surrounding the area in which the content object is displayed, generate selection area display lines for each of the partitioned selection areas, and edit corresponding to the content object And a selection event processor for generating a balloon selection object including menu or advertisement information, and a display unit configured to display the selection area display line and to be connected to the partitioned selection area.
The selection event input unit may further receive an input event for the balloon selection object, and the selection event processing unit may further perform processing corresponding to the input event.
The selection event processor may further confirm the type of the content objects.
The advertisement information may be displayed on the balloon selection object of the content object where the selection mode entry event has occurred.
When the content object is a text content object, the selection event processor extracts a keyword from the text content object and transmits the keyword to an advertisement content device through a communication unit, and the advertisement information may be received from the advertisement content device.
The advertisement information may be matched with the keyword.
The keyword may be extracted when the number of repetitions is greater than or equal to a preset number of nouns included in the text content object.
When the content object is a text content object, the selection area display line may be displayed whenever the paragraph of the text content object is changed.
The display unit may further display advertisement information on the content object where the selection mode entry event has occurred.
According to another aspect of the present invention for solving the above problems, receiving a predetermined selection mode entry event, confirming the display area of the content objects of the page on which the selection mode entry event occurs, the content object Partitioning the display area into at least one selection area composed of polygons surrounding the display area of the display area, and displaying a selection area display line of each partitioned selection area on a content object, including an edit menu or advertisement information corresponding to the at least one content object Displaying a balloon selection object to be connected to each of the partitioned selection areas, receiving an input event for the balloon selection object, and performing a process corresponding to the input event. Recorded as A recording medium readable in the electronic apparatus is provided.
As described above, the mobile terminal device and the input processing method of the present invention display the selection input tool including the advertisement information in the form of a balloon on a content object that the user wants to select, thereby improving the advertisement exposure and the advertisement concentration of the user. A portable terminal device and an input processing method can be provided.
In addition, it is possible to provide a portable terminal device and an input processing method in which a user can easily select a content object.
In addition, by displaying advertisement information matching a keyword of interest to the user, a mobile terminal apparatus and an input processing method having improved advertisement efficiency can be provided.
1 is a flowchart of an input processing method of a mobile terminal device according to an embodiment of the present invention.
2 is a control block diagram of a portable terminal device according to an embodiment of the present invention.
3 illustrates an example of displaying content objects according to an embodiment of the present invention.
4 illustrates an example of displaying a selection area on content objects according to an embodiment of the present invention.
5 illustrates an example of displaying a balloon selection object together with a selection area display of content objects according to an embodiment of the present invention.
6 illustrates an example of displaying advertisement information on a balloon selection object according to an embodiment of the present invention.
DETAILED DESCRIPTION OF THE EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment according to the present invention will be described in detail with reference to the accompanying drawings.
It will be understood by those of ordinary skill in the art that various embodiments of the invention may be practiced in the practice of this disclosure and that any embodiments described in the description of the invention are illustrative only, It is not intended that the scope be limited to the embodiments.
Each functional unit represented in the present specification is only an example of implementation of the present invention. Therefore, other functional units may be used in other embodiments of the present invention without departing from the spirit and scope of the present invention. In addition, each functional unit may be implemented solely in hardware or software configuration, but may be implemented in combination of various hardware and software configurations that perform the same function.
In the present specification, the portable terminal device typically includes at least one computing means, storage means, and display means, and means a device that a user can carry. The computing means may be a universal central processing unit (CPU), but may also be a programmable device element (CPLD, FPGA) or an application specific integrated circuit (ASIC) which is suitably implemented for a specific purpose. The storage means may be a volatile memory device or a non-volatile memory or non-volatile electromagnetic storage device. The mobile terminal device includes a mobile communication terminal, a smart phone, a tablet computer.
The communication unit may be configured as a communication module according to at least one communication method among various communication methods for forming a communication channel with the communication network. For example, the communication unit may include at least one of communication modules supporting various mobile communication systems such as CDMA, GSM, WCDMA, and OFDMA. The communication unit may be implemented as an IP-based wired / wireless communication module. Therefore, the communication unit may be configured as a communication module according to the Internet-based communication scheme, such as WiFi, LAN.
The input means may be formed of various types of input means such as a keyboard, a keypad, a mouse, a motion sensor, or the like for receiving various data (letters, numbers, symbols, etc.) When it is manufactured, it may be configured to include a soft key and a side key implemented on the touch screen, a separate hot key, a shortcut key, and the like. The input means may include a plurality of input keys and function keys for receiving numeric or character information and setting various functions.
The display means is an output means for displaying the processing result of the portable terminal device or providing the information to the user. The display means displays information input by the user or information provided to the user, including various menus. The display means may provide an execution screen of any application in the portable terminal device.
The display means may be formed in the form of a flat panel display panel such as a liquid crystal display (OLED) or an organic light emitting diode (OLED), or may be formed in a structure including a touch panel.
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description with reference to the accompanying drawings, the same or corresponding components will be denoted by the same reference numerals, and redundant description thereof will be omitted.
1 is a flowchart of an input processing method of a mobile terminal device according to an embodiment of the present invention.
As shown in FIG. 1, the input processing method of the portable terminal device may include receiving a selection mode entry event (S110), checking a content object display range (S120), displaying a selection area (S130), and displaying a balloon selection object ( S140), an input event receiving step S150, and an input event processing step S160.
The portable terminal device receives a preset mode selection event from a user through an input means.
The selection mode refers to a mode in which specific content or a partial region of specific content can be selected to copy or cut content.
The input method for entering the selection mode does not limit the methods such as long touching the touch display means, double tapping, and double clicking using a mouse when the portable terminal device is capable of touch input. Do not.
When it is confirmed that the mobile terminal device receives the event from the user and is the selection mode entry event, the portable terminal device checks the display area of the content objects of the page where the selection mode entry event occurs.
A page means an internet page including contents displayed on the display means.
A particular portable terminal device may display a plurality of pages on one screen, and the user may want to select a partial area of content included in one page. Therefore, when a plurality of pages are displayed on one screen, the mobile terminal device checks the display area of the content object included in the page where the selection mode entry event occurs and when a single page is displayed on one screen.
In particular, to inform the user who generated the selection mode entry event that the current mobile device has entered the selection mode by processing the selection mode entry event, and to select the contents to select the contents and the ranges thereof in order to inform the user of the selection mode. Needs to be marked.
Accordingly, the mobile terminal apparatus checks the display area of the content objects of the page where the selection mode entry event is generated in order to display a selectable display on the contents.
In addition, the types of the content objects may be further checked, and the selectable display of the content objects may be different when entering the selection mode of the content objects.
Referring to FIG. 3, the content objects displayed on the display means of the portable terminal apparatus include a
When the display area of the content objects is identified, the display area of the content objects is divided into one or more selection areas formed of polygons surrounding the display areas of the content objects, and the divided selection area display lines are displayed on each content object.
Alternatively, the selection area display line may be displayed only on the content object where the selection mode entry event has occurred.
In the case of a picture content object, it indicates that the selection mode has been entered by displaying a separate polygon surrounding its border or, in the case of a text content object, a polygon containing a full text content object including the start and end of the text content object. can do.
In this case, the user of the portable terminal device may determine that the identification of the content object in which the selection mode entry event has already occurred is completed, and thus, advertisement information may be displayed on the content object in which the selection mode entry event has occurred. Therefore, there is an effect that can further increase the user's advertisement visibility or advertisement concentration.
The polygon surrounding the display area of the content objects may be determined by reflecting the overall color tone of the picture, the color of the background screen, or the color of the text.
Referring to FIGS. 3 and 4, when the color histogram of the
In this case, the color of the
In addition, when the content object is a text content object, the selection area display line may be displayed whenever the paragraph of the text content object is changed.
3 and 4, the portable terminal device analyzes the downloaded web page to find that the
When a user selects a text content object, the user may want to select the entire text content object, but only a specific word or a specific paragraph. In the latter case, it is inconvenient to resize the selected area to select only a specific word or a specific paragraph after the entire text content object is selected.
Accordingly, the text content object composed of a plurality of paragraphs as shown in FIG. 4 may reduce the inconvenience of the user by displaying the selection
In addition, when entering the selection area mode, the selection area display line may be displayed for at least one or more content objects, and preferably for each of all content objects present in the web page and displayed on the display means as shown in FIG. 5. A selection area display line can be displayed.
Referring to FIG. 5, the portable terminal device displays a balloon selection object together with the selection region display line. The balloon selection object includes an edit menu or advertisement information corresponding to at least one content object and is displayed to be connected to each partitioned selection area.
The balloon selection object may be displayed so as to be connected to each selection area partitioned for at least one or more content objects. Preferably, the balloon selection object is partitioned for all of the content objects present in the web page and displayed on the display means as shown in FIG. 5. Each balloon selection object may be displayed to be connected to each selection area.
Therefore, even when the content object to be selected is closely attached to another content object and thus is difficult to select or is incorrectly selected, the user can select a desired content object without having to attempt to enter the selection mode again.
The balloon selection object includes a selection input and advertisement information for menu information selectable by a user.
Referring to FIG. 5, balloon selection objects 411, 421, 431, and 441 including a “COPY” input may be displayed as a selection input for menu information along with a selection area display of each content object. The user may copy the content object in which the balloon selection object is displayed by selecting the input menu displayed on the balloon selection object.
The selection input displayed on the balloon selection object is not particularly limited in kind.
For example, in case of a text content object, a selection input such as an input menu for transmitting to a specific social network service, a phone call input menu for a phone number, and a save for a picture content object may be displayed.
Referring to FIG. 6, the balloon selection object displayed together with the selection area display of each content object includes a
Conventional mobile advertising technologies generally display advertisement information on the bottom of the screen or in a separate pop-up through a banner form. If the user's eyes can be focused.
The advertisement information may be displayed on the balloon selection object of all the content objects, but may be displayed only on the balloon selection object of the content object where the selection mode entry event occurs. In this case, the concentration of the user on the advertisement can be improved without the user's discomfort.
If the content object is a text content object before displaying the balloon selection object, the mobile terminal device extracts a keyword from the text content object and transmits the keyword to the advertisement content device through the communication unit, and receives the advertisement information from the advertisement content device to select the balloon. Can be displayed on the object.
In this case, the advertisement information may be advertisement information that matches the keyword in the advertisement content device.
The advertisement content device may increase advertisement revenue by selling keywords to the advertiser, and the advertiser may improve advertisement efficiency by displaying advertisement information related to a text content object of interest to the mobile terminal device.
In this case, the keyword may be extracted when the number of repetitions is greater than or equal to a preset number of nouns included in the text content object.
Referring to FIG. 6, when a user reads an article about a mobile communication market on a portable terminal device and attempts to enter a selection area, the portable terminal device may stem the text content object paragraph in which the entire article or the selection mode entry event occurs. Only nouns may be extracted, and the number of repetitions of nouns may be calculated, and keywords such as 'mobile communication', 'mobile phone', and 'smart phone' may be transmitted to the advertisement content device. The advertisement content device may transmit advertisement information of “SK telecom,” an advertiser matching the keyword “mobile communication,” “mobile phone,” and “smartphone,” to the mobile terminal device for display on a balloon selection object.
In addition, before displaying the balloon selection object, the mobile terminal device may extract GPS information of the mobile terminal device and transmit the GPS information to the advertisement content device through the communication unit, receive the advertisement information from the advertisement content device, and display the advertisement information on the balloon selection object.
Accordingly, by displaying the local advertisement information where the user is located on the portable terminal device, the interest and the advertisement efficiency of the user can be improved.
The user may generate an input event such as a touch with respect to the selection input or advertisement information displayed on the balloon selection object, and the portable terminal device performs a process corresponding to the input event.
When the text content object or the picture content object is transmitted to the social network service, when the user logs in to the social network service with the user's information and uploads the corresponding content object or selects to store the content, the content object is stored in the storage means of the mobile terminal device. Can be stored.
Meanwhile, according to another aspect of the invention, receiving a predetermined selection mode entry event, confirming the display area of the content objects of the page on which the selection mode entry event occurred, surrounds the display area of the content objects Is partitioned into at least one selection area composed of a polygon and displaying a selection area display line of each partitioned selection area in a content object, and a balloon selection object including an edit menu or advertisement information corresponding to the at least one content object. Displaying an input connection with each of the partitioned selection areas, receiving an input event for the balloon selection object, and performing a process corresponding to the input event. Recorded and electronic It may be recorded on a recording medium readable by the device.
The input processing method of such a portable terminal device can be written as a program, and codes and code segments constituting the program can be easily inferred by a programmer in the art. Also, a program relating to an input processing method of a portable terminal device may be stored in a readable media that can be read by an electronic device, and read and executed by the electronic device.
A mobile terminal device according to the present invention will be described with reference to FIG.
The mobile terminal device according to the present invention may include an event input unit configured to receive a preset selection mode entry event, at least one of polygons surrounding a region in which the content object of the page on which the selection mode entry event occurs is displayed and surrounding the region in which the content object is displayed; A selection event processor and a selection event processor for generating a selection area display line of each of the divided selection areas, and generating a balloon selection object including an edit menu or advertisement information corresponding to the content object; And a display configured to display the display and to be connected to the partitioned selection area.
Thus, those skilled in the art will appreciate that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the embodiments described above are to be considered in all respects only as illustrative and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.
310: Picture Content Object 320: Text Content Object
410, 420, 430, 440: selection line
411, 421, 431, 441, 631: optional input
632: advertisement information
Claims (18)
(b) the control means checking a display area of the content objects of the page where the selection mode entry event has occurred;
(c) dividing, by the display means, into at least one selection area composed of polygons surrounding the display areas of the content objects, and displaying a selection area display line of each partitioned selection area on the content object;
(d) displaying, by the display means, a balloon selection object including an editing menu or advertisement information corresponding to at least one content object so as to be connected to each of the partitioned selection regions;
(e) input means for receiving an input event for the balloon selection object; And
(f) control means for performing a process corresponding to the input event;
Input processing method of a mobile terminal device comprising a
The step (b)
The input processing method of the mobile terminal device, characterized in that further checking the type of the content object.
The advertisement information is displayed on the balloon selection object of the content object where the selection mode entry event has occurred.
Between step (c) and step (d),
(c-1) extracting a keyword from the text content object and transmitting the keyword to the advertisement content device through a communication unit when the content object is a text content object; And
and (c-2) receiving the advertisement information from the advertisement content device.
The advertisement information is matched with the keyword input processing method of the mobile terminal device
The keyword is extracted when the number of repetitions is greater than or equal to a preset number of nouns included in the text content object.
In the step (b)
If the content object is a text content object,
The selection area display line is displayed whenever the paragraph of the text content object is changed.
Between step (c) and step (d),
and (c-1) displaying advertisement information on the content object in which the selection mode entry event has occurred.
Receiving a preset selection mode entry event;
Checking a display area of content objects of a page where the selection mode entry event occurs;
Partitioning the display area of the content objects into at least one selection area composed of polygons surrounding the display areas, and displaying a selection area display line of each partitioned selection area on the content object;
Displaying a balloon selection object including an edit menu or advertisement information corresponding to at least one content object so as to be connected to each partitioned selection area;
Receiving an input event for the balloon selection object;
Performing a process corresponding to the input event;
The input processing method comprising a recording medium recorded by the program and readable by the electronic device
Identify an area in which the content object of the page on which the selection mode entry event is generated is displayed, partition the area into at least one selection area consisting of polygons surrounding the area in which the content object is displayed, and display the selection area display line of each partitioned selection area A selection event processor for generating a balloon selection object including an edit menu or advertisement information corresponding to the content object; And
A display unit configured to display the selection area display line and to be connected to the partitioned selection area;
Mobile terminal device comprising a
The event input unit further receives an input event for the balloon selection object,
The selection event processing unit further performs a process corresponding to the input event.
The selection event processing unit,
The mobile terminal device further comprises checking the type of the content objects.
The advertisement information is displayed on the balloon selection object of the content object where the selection mode entry event has occurred.
The selection event processing unit,
If the content object is a text content object, extracts a keyword from the text content object and transmits the keyword to the advertisement content device through a communication unit.
The advertisement information is received from the advertisement content device, characterized in that the mobile terminal device
If the content object is a text content object,
The selection area display line is displayed whenever the paragraph of the text content object is changed.
The display unit includes:
The mobile terminal further displays advertisement information on the content object where the selection mode entry event has occurred.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020120112152A KR20140047224A (en) | 2012-10-10 | 2012-10-10 | Mobile apparatus and methods of processing user input |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020120112152A KR20140047224A (en) | 2012-10-10 | 2012-10-10 | Mobile apparatus and methods of processing user input |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| KR20140047224A true KR20140047224A (en) | 2014-04-22 |
Family
ID=50653849
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| KR1020120112152A KR20140047224A (en) | 2012-10-10 | 2012-10-10 | Mobile apparatus and methods of processing user input |
Country Status (1)
| Country | Link |
|---|---|
| KR (1) | KR20140047224A (en) |
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2012
- 2012-10-10 KR KR1020120112152A patent/KR20140047224A/en not_active Application Discontinuation
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