KR20140038666A - Advertising system and method by using glassless 3-dimensional picture - Google Patents

Advertising system and method by using glassless 3-dimensional picture Download PDF

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Publication number
KR20140038666A
KR20140038666A KR1020120105008A KR20120105008A KR20140038666A KR 20140038666 A KR20140038666 A KR 20140038666A KR 1020120105008 A KR1020120105008 A KR 1020120105008A KR 20120105008 A KR20120105008 A KR 20120105008A KR 20140038666 A KR20140038666 A KR 20140038666A
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South Korea
Prior art keywords
image
autostereoscopic
photographing
advertisement
playback
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KR1020120105008A
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Korean (ko)
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오병기
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주식회사 쓰리디팩토리
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Priority to KR1020120105008A priority Critical patent/KR20140038666A/en
Publication of KR20140038666A publication Critical patent/KR20140038666A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T15/00—3D [Three Dimensional] image rendering
    • G06T15/10—Geometric effects
    • G06T15/20—Perspective computation
    • G06T15/205—Image-based rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N13/00—Stereoscopic video systems; Multi-view video systems; Details thereof
    • H04N13/20—Image signal generators
    • H04N13/275—Image signal generators from 3D object models, e.g. computer-generated stereoscopic image signals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N13/00—Stereoscopic video systems; Multi-view video systems; Details thereof
    • H04N13/30—Image reproducers
    • H04N13/302—Image reproducers for viewing without the aid of special glasses, i.e. using autostereoscopic displays

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Strategic Management (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Graphics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Geometry (AREA)
  • Computing Systems (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)

Abstract

The present invention relates to an advertisement system and a display method using the autostereoscopic 3D method which displays a realistic image to a user by combining an image photographed in real time and a pre-made image by an autostereoscopic 3D photographing technique. Located in, and captured in real time by the glasses-free 3D shooting technique is displayed as a background screen combined with a single image to be located on the back of the screen, by providing a new display method of advertising to focus the attention of people to enhance the advertising effect. .

Description

Advertisement system and method using auto glasses 3D image {ADVERTISING SYSTEM AND METHOD BY USING GLASSLESS 3-DIMENSIONAL PICTURE}

The present invention relates to an advertising system and method using autostereoscopic 3D photographed images, and more particularly, to an advertising system and method for displaying a combination of an image taken in real time and a pre-made commercial image using an autostereoscopic 3D photographing apparatus. It is about.

Various advertising media are used for corporate promotion and product promotion. As technology develops, advertisements for promotion are changing from simple billboards to electronic displays.

However, there are products in which advertising in the form of video is restricted by certain laws. For example, in the case of cigarettes, most developed countries including Korea prohibit the promotion using video.

Therefore, in the case of these products, a special advertising method is required to produce the same level of advertisement effect as a video advertisement.

The present invention has been made to solve the above problems, and real-time 3D filmed image using the autostereoscopic 3D photographing device, combining a pre-stored advertising image to display one playback image through the autostereoscopic 3D display device Its purpose is to provide an advertising system and advertising method.

To this end, according to a first aspect of the present invention, an advertisement system using the autostereoscopic 3D photographing image according to the present invention includes an autostereoscopic 3D photographing apparatus for generating an autostereoscopic 3D photographing image; A display driving device generating a 3D playback image by combining an image of advertisement content stored in advance and a 3D photographed image received from the autostereoscopic 3D photographing apparatus; And an autostereoscopic 3D display device configured to display the 3D reproduced image in an autostereoscopic manner.

According to a second aspect of the present invention, an advertisement method using the autostereoscopic 3D photographed image includes: generating an autostereoscopic 3D photographed image by capturing an arbitrary range in real time by the autonomous 3D photographing apparatus; Generating, by the display driving apparatus, a 3D playback image by combining the 3D photographed image and the image of the pre-stored advertisement content; And displaying, by the autostereoscopic 3D display device, the 3D playback image in an autostereoscopic manner.

According to the present invention, by displaying a combination of the auto glasses-free 3D photographed image taken in real time, and a previously produced advertising image, by providing a new display method of advertising to focus the attention of people to enhance the advertising effect.

According to the present invention, since the 3D photographed image of the auto glasses type is taken in real time photographed to the commercial image, it is possible to provide a continuously changing image with only one commercial image, it is effective in reducing the cost of advertising production.

1 is a view showing the configuration of an advertising system for displaying a combination of the auto glasses 3D photographed image and the advertisement image according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating a configuration of an autostereoscopic 3D camera used in an advertisement system displaying a combination of an autostereoscopic 3D photographed image and an advertisement image according to an exemplary embodiment of the present invention.
3 is a diagram illustrating a configuration of a display driving apparatus according to an exemplary embodiment of the present invention.
4 is a diagram illustrating an example of displaying a playback image on an autostereoscopic 3D display device according to an embodiment of the present invention.
5 is a flowchart illustrating an advertisement method for combining and displaying an autostereoscopic 3D photographed image and an advertisement image according to an exemplary embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The configuration of the present invention and the operation and effect thereof will be clearly understood through the following detailed description. Before describing the present invention in detail, the same components are denoted by the same reference symbols as possible even if they are displayed on different drawings. In the case where it is judged that the gist of the present invention may be blurred to a known configuration, do.

In the present invention, '3D', '3D', and 'stereo' are used interchangeably in the present invention.

1 is a view showing the configuration of an advertising system for combining and displaying the auto glasses 3D photographed image and the advertising image according to an embodiment of the present invention, Figure 2 is a glasses-free 3D used in the advertising system according to an embodiment of the present invention It is a figure which shows the structure of a camera.

First, referring to FIG. 1, an advertisement system for combining and displaying an autostereoscopic 3D photographed image and an advertisement image according to an exemplary embodiment of the present invention may include an autostereoscopic 3D display apparatus 100, an autostereoscopic 3D photographing apparatus 200, and display driving. Device 300.

The autostereoscopic 3D display apparatus 100 is a display apparatus used for advertising and is a terminal capable of implementing autostereoscopic 3D.

Here, the glasses-free method is a concept that is distinguished from the glasses method, while the glasses method is a method using a left eye and a right eye parallax by wearing glasses including a filter that can separate and separate the left eye image and the right eye image. Refers to a method of viewing stereoscopic images without wearing glasses, and in this study, a multi-eye method (Multi, Multi, or Multi-Eye) which captures images from two or more viewpoints (eg, four-eye, eight-eye, nine-eye) -View) use the auto glasses system.

The autostereoscopic 3D photographing apparatus 200 photographs a predetermined range to generate a three-dimensional image for viewing stereoscopic images with autostereoscopy. In this case, the autostereoscopic 3D photographing apparatus 200 is installed in a range capable of capturing people who approach to view the autostereoscopic 3D display apparatus 100 or those who enter a predetermined range of the autostereoscopic 3D display apparatus 100.

As shown in FIG. 2, the autostereoscopic 3D photographing apparatus 200 synthesizes an image photographed using a plurality of camera lenses 201 to 208 in the autostereoscopic 3D photographing apparatus 200 and outputs one 3D image. do. For example, FIG. 2 illustrates an eight-eye glasses-free 3D photographing apparatus 200 using eight camera lenses. However, the autostereoscopic 3D photographing apparatus 200 according to an exemplary embodiment of the present invention is not limited to the number of camera lenses, but may be implemented by two or more eyes.

The display driving apparatus 300 plays a combined playback image by combining an image of advertisement content stored in advance and a 3D photographed image received from the autostereoscopic 3D photographing apparatus.

Herein, the image of the advertisement content may be a still image or a moving image of an object.

As shown in FIG. 3, the display driving apparatus 300 includes a communication interface 310, a storage 330, a playback image generator 350, and a playback unit 370.

The communication interface 310 performs communication through the auto glasses 3D photographing apparatus, the auto glasses 3D display apparatus, and the external advertisement server 500 through the communication network 400.

The communication network 400 is a mobile communication network of various generations, such as 2G, 3G, 4G, WiBro, WiMax, LTE, satellite communication network, or WLAN, Wi-Fi, Bluetooth, Zigbee. Local area networks, such as RFID, Near field communication (NFC), and the like.

The storage unit 330 stores the image 335 of the advertisement product in advance from the advertisement server through the communication interface 310. An example of the image 335 of the advertisement product may include a cigarette case image generated by CG.

In an exemplary embodiment of the present invention, an advertisement image is received from an advertisement server through a communication network and is stored in the storage unit 300. However, when the advertisement image is stored in the storage unit 300 in advance, the advertisement is stored in the storage unit 300. Any video can be used.

The playback image generating unit 350 arranges the image stored in the storage unit 330 on the front of the screen, and combines the 3D photographed image received through the autostereoscopic 3D photographing apparatus 200 as a background screen to generate a playback image. It plays a role.

The playback unit 370 plays a playback image generated by the playback image generator 350.

Through the autostereoscopic 3D driving device 300, an image 335 of an advertisement product and a 3D photographed image captured by the autostereoscopic 3D photographing apparatus 200 in real time are combined and reproduced on one screen, and the reproduced image is reproduced. Is displayed on the autostereoscopic 3D display apparatus 100 in communication with the autostereoscopic 3D driving apparatus 300.

4 illustrates an example of a screen displayed on the autostereoscopic 3D display apparatus 100.

As shown in FIG. 4, in the autostereoscopic 3D display apparatus 100, an image 110 of an advertisement product is disposed in front, and a real-time 3D photographing of a viewer who is watching the autostereoscopic 3D display apparatus 100 is photographed. The image is combined with the back of the screen and displayed as the background screen 130.

Here, the advertisement product is a cigarette, and the image 110 is an image of the cigarette produced by the CG for the advertisement produced by the advertisement server. However, it is not limited to this.

Hereinafter, a method of displaying an advertisement image of an advertisement system displaying a combination of the autostereoscopic 3D photographed image and the advertisement image configured as described above will be described with reference to FIG. 5. For reference, the components of FIG. 1 will be described in connection.

FIG. 5 is a flowchart illustrating a method of combining and displaying an autostereoscopic 3D photographed image and an advertisement image by the advertisement system displaying a combination of the autostereoscopic 3D photographed image and the advertisement image.

First, the autostereoscopic 3D photographing apparatus 200 generates an autostereoscopic 3D photographed image by capturing an arbitrary range in real time (S100). In this case, the autostereoscopic 3D photographing apparatus 200 is installed in a place where a certain range of the autostereoscopic 3D display apparatus 100 can be photographed, and those who are approaching to watch the autonomous 3D display apparatus 100 or the autostereoscopic 3D display apparatuses. Photographing people who came within a certain range of 100 to generate a glasses-free video. The autostereoscopic 3D photographing apparatus 200 generates one 3D photographed image by synthesizing images photographed using two or more cameras.

Next, the autostereoscopic 3D photographing apparatus 200 provides the generated 3D photographed image to the display driving apparatus 300 (S120).

The display driving apparatus 300 generates a playback image by combining the 3D photographed image provided from the autostereoscopic 3D photographing apparatus 200 and the image of the pre-stored advertisement content (S140).

The display driving apparatus 300 arranges the image on the front of the screen and arranges the 3D captured image on a background screen to generate a reproduced image in which the image is disposed on the front of the screen while the 3D captured image is reproduced. do.

Here, the image may be produced by the advertisement server 500 and stored in the storage unit of the display driving apparatus 300 through the communication network 400.

When the reproduced image is generated, the display driving apparatus 300 provides the generated reproduced image to the autostereoscopic 3D display apparatus 100 (S160).

The autostereoscopic 3D display apparatus 100 displays the playback image in an autostereoscopic manner (S180).

In the autostereoscopic 3D display apparatus 100, an image for advertisement is displayed on the front surface, and a view of people for watching the autostereoscopic 3D display apparatus 100 is displayed as a background screen to view the autostereoscopic 3D display apparatus 100. A person can see a screen provided in the autostereoscopic 3D display apparatus 100 in three dimensions without wearing glasses.

The foregoing description is merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the spirit of the present invention. Accordingly, the embodiments disclosed in the specification of the present invention are not intended to limit the present invention. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

100: glasses-free 3D display device
200: glasses-free 3D shooting device
300: display driving device
310: Communication interface
330: storage unit
335 video
350: playback image generating unit
370: playback unit
400: communication network
500: Ad server

Claims (8)

Autostereoscopic 3D photographing apparatus for generating an autostereoscopic 3D photographed image;
A display driving device generating a 3D playback image by combining an image of advertisement content stored in advance and a 3D photographed image received from the autostereoscopic 3D photographing apparatus; And
Autostereoscopic 3D display device for displaying the 3D playback image in an autostereoscopic manner
Advertising system using a glasses-free 3D photographing image comprising a. The method according to claim 1,
The autostereoscopic 3D photographing apparatus is an advertisement system using autostereoscopic 3D photographing images, characterized in that a single 3D photographed image is generated by synthesizing images photographed using two or more cameras. The method according to claim 1,
The display driving device,
The 3D photographing image received through the autostereoscopic 3D photographing apparatus is disposed on the entire screen as a background screen, and the pre-stored advertisement content is combined to be disposed on a part of the screen to generate a playback image. Advertising system using 3D filmed images.
The method according to claim 1,
An advertisement server for providing the advertisement image to the display driving device through a communication network.
Advertising system using a glasses-free 3D photographing image that includes more. The method according to claim 1,
The display driving device,
A communication interface for transmitting and receiving data to and from the autostereoscopic 3D photographing device and the autostereoscopic 3D display device;
A storage unit which stores an image of an advertisement product received through the communication interface unit;
A reproduction image generation unit generating a reproduction image by combining an image of the advertisement content stored in the storage unit with a 3D image captured by the autostereoscopic 3D photographing apparatus; And
A playback unit for playing the playback video
Advertising system for displaying a combination of the auto glasses 3D photographed image and the image comprising a. Generating an autostereoscopic 3D photographed image by capturing an arbitrary range in real time by the autostereoscopic 3D photographing apparatus;
Generating, by the display driving apparatus, a 3D playback image by combining the 3D photographed image and the image of the pre-stored advertisement content; And
Displaying, by the autostereoscopic 3D display device, the 3D playback image in an autostereoscopic manner.
Advertising method using a glasses-free 3D photographing image comprising a. The method according to claim 6,
Generating the 3D photographed image,
Advertisement method using auto glasses 3D photographed image, characterized in that to generate a single 3D image by synthesizing the image taken using two or more cameras. The method of claim 6, wherein the generating of the 3D playback image comprises:
The 3D photographing image received through the autostereoscopic 3D photographing apparatus is disposed on the entire screen as a background screen, and the image of the pre-stored advertisement content is combined to be disposed on a part of the screen. Advertising method.
KR1020120105008A 2012-09-21 2012-09-21 Advertising system and method by using glassless 3-dimensional picture KR20140038666A (en)

Priority Applications (1)

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KR1020120105008A KR20140038666A (en) 2012-09-21 2012-09-21 Advertising system and method by using glassless 3-dimensional picture

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020120105008A KR20140038666A (en) 2012-09-21 2012-09-21 Advertising system and method by using glassless 3-dimensional picture

Publications (1)

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KR20140038666A true KR20140038666A (en) 2014-03-31

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