KR20140034403A - System for advertisement using mobile telecommunication network and computer-readible storage medium storing a program therefor - Google Patents

System for advertisement using mobile telecommunication network and computer-readible storage medium storing a program therefor Download PDF

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Publication number
KR20140034403A
KR20140034403A KR1020120100308A KR20120100308A KR20140034403A KR 20140034403 A KR20140034403 A KR 20140034403A KR 1020120100308 A KR1020120100308 A KR 1020120100308A KR 20120100308 A KR20120100308 A KR 20120100308A KR 20140034403 A KR20140034403 A KR 20140034403A
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South Korea
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call
valid
calls
calling terminal
terminal
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KR1020120100308A
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Korean (ko)
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이강림
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이강림
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Priority to KR1020120100308A priority Critical patent/KR20140034403A/en
Publication of KR20140034403A publication Critical patent/KR20140034403A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42017—Customized ring-back tones

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)

Abstract

At least one advertising sound source for the receiving mobile terminal, the calling terminal, and the at least one advertiser, and in response to a call request from the calling terminal to the receiving mobile terminal, select one of the at least one advertising sound source to establish a mobile telephone network; An advertisement system including an advertisement server for providing a call waiting sound to a calling terminal is disclosed.
The advertisement service provider may calculate an advertisement fee to be paid by the advertiser based on the number of times the advertisement sound source is provided as a call waiting sound, and for this purpose, the advertisement server may accumulate and store the provision amount of at least one advertisement sound source.
The mobile terminal transmits the call information about the call received from the calling terminal to the advertisement server. The server determines whether the call between the receiving mobile terminal and the calling terminal is a valid call based on the received call information and determines that the call is a valid call. Only when the amount of advertising sound source can be accumulated.

Description

TECHNICAL FOR ADVERTISEMENT USING MOBILE TELECOMMUNICATION NETWORK AND COMPUTER-READIBLE STORAGE MEDIUM STORING A PROGRAM THEREFOR}

The present invention relates to an advertising method and system, and more particularly, to an advertising method and system using a mobile communication system.

With the development of information technology, the variety of media accessible to the general public has become very diverse, and thus, advertising means, advertising methods, and forms of advertising are diversified. In particular, the high penetration rate and frequency of use of the Internet enable the provision and use of various types of contents through various information devices that can be connected to the Internet-connected network such as tablets, laptop computers, PDAs, personal multimedia players, and smartphones. Users are naturally exposed to these media more frequently than ever before. This variety of media and the high frequency of media exposure of users provide advertisers with more advertising opportunities. For example, advertisers can place text, video, and audio-based advertisements on large portal sites, allowing portal users to be naturally exposed to their products and services. As another example, an advertiser may induce advertisement exposure of a content user by inserting advertisements about products and services of the company in various forms in text, video, audio, etc., provided by a multimedia service provider.

The conventional advertising method can be avoided by the user, there is a problem that the advertising effect is not large. In addition, in this type of advertising, the mediating agent is limited to a portal operator or a content provider, which makes it difficult to directly calculate the frequency of advertisement exposure through the mediating cost. In addition, the advertisement associated with the portal and the content having a high exposure effect has the advantage that the advertisement exposure effect is expected to be at a certain level, for example, the average daily visits of the portal or the average daily consumption of the content, but the advertising cost is high. There is a problem that the number of ad exposure is limited.

Advertising system according to an embodiment of the present invention,

A receiving mobile terminal;

Calling terminal;

At least one advertising sound source for at least one advertiser, and in response to a call request from the calling terminal to the receiving mobile terminal, selecting one of the at least one advertising sound source to make a call waiting sound to the calling terminal through the mobile telephone network; Serving ad server

.

The advertisement service provider may calculate an advertisement fee to be paid by the advertiser based on the number of times the advertisement sound source is provided as the call waiting sound, and for this purpose, the advertisement server may accumulate and store the provision amount of the at least one advertisement sound source.

When calculating the number of advertisement sound source serving as the basis for calculating the advertising cost, it is possible to effectively advertise by excluding abnormal calls, for example, calls with extremely short talk time and calls randomly received for commercial promotion such as 1577. It may be implemented to charge advertising costs only for calls. To this end, the receiving mobile terminal according to the present invention transmits call information about a call received from the calling terminal to the advertisement server, and the server determines whether the call between the receiving mobile terminal and the calling terminal is a valid call based on the received call information. It may be determined that the call is accumulated in the amount provided by the advertisement sound source only when the call is a valid call.

The call information is generated and transmitted by a data generation and transmission program built in the receiving mobile terminal, and the receiving mobile terminal stores the call information about the call received from the calling terminal for a predetermined period, and the call information on the basis of the period. Can be sent to the ad server.

The determination of the valid currency can be enforced by various decision criteria.

The call information includes a call time between the receiving mobile terminal and the calling terminal, and the advertisement server may determine the call as a valid call only when the call time exceeds a predetermined minimum call time.

According to an embodiment of the present invention, the call information includes identification information of the calling terminal, and the server identifies the calling terminal from the identification information so that the number of calls received from the calling terminal does not exceed a predetermined threshold number of calls. Accumulates the number of all calls received from the calling terminal included in the call information in the provision volume of the advertisement sound source, and if the number of calls received from the originating terminal exceeds the threshold number of calls, accumulates the threshold number of calls in the provision amount of the advertising sound source. May be implemented. According to this embodiment, only a call within a predetermined number of calls among the calls received from the same originating terminal for a certain period of time can be determined as a valid call.

According to another embodiment of the present invention, the call information further includes identification information of the calling terminal and a talk time of a call received from the calling terminal, and the server determines that the call having a talk time equal to or greater than a predetermined minimum talk time as a valid call. If the number of valid calls does not exceed the predetermined threshold number of calls, the number of all calls received from the calling terminal included in the call information is accumulated in the provision amount of the advertisement sound source, and the effective call is identified from the identification information. If the number of times exceeds the number of threshold calls, the threshold number of calls may be configured to accumulate in the provision amount of the advertisement sound source.

In the above embodiments, the receiving mobile terminal generates call data and transmits the call data to the advertisement server, and the server determines whether each call is a valid call based on the call data received from the receiving mobile terminal, Is configured to accumulate in the provision amount of the advertisement sound source, but when the receiving mobile terminal determines whether the valid call is made, generates valid call data, and transmits the valid call data to the advertisement server, the advertisement server is configured to use the received valid call data for the advertisement cost calculation. It may be.

To this end, the receiving mobile terminal of the advertisement system according to the present invention determines whether each incoming call is a valid call from the call information on the call received from the calling terminal for a predetermined period, and generates valid call data, and the period is determined. To send valid call information to the ad server.

The call information may include a phone number, a call start time, and a call time of the calling terminal, and the effective call information may include at least one of an identifier, a call start time, and a call time of the calling terminal.

For the determination of the valid call, the receiving mobile terminal according to the present invention may be configured to determine the call as a valid call only when the talk time exceeds a predetermined minimum talk time.

According to another embodiment of determining an effective call, the receiving mobile terminal identifies the calling terminal by the telephone number of the calling terminal, and if the number of calls with the calling terminal does not exceed a predetermined threshold number of calls, the call is received from the calling terminal. It can be configured to determine all of the calls as valid calls, and if the number of calls received from the calling terminal exceeds the threshold number of calls, only the same number of calls as the threshold number of all calls received from the calling terminal can be determined as valid calls. .

According to another embodiment of determining an effective call, the receiving mobile terminal determines that a call whose talk time exceeds a predetermined minimum call time is a valid call candidate, and determines the telephone number of the calling terminal included in the call information of the effective call candidate. Identifying the calling terminal through, and if the number of valid call candidates with the calling terminal does not exceed the predetermined threshold number of calls, all valid call candidates are determined to be valid calls, and the number of valid call candidates with the calling terminal is the critical call. When the number is exceeded, only valid call candidates equal to the threshold number of valid call candidates may be configured to be valid calls.

According to the present invention, the advertisement service provider provides an advertisement sound source of an advertiser with a call waiting sound to all calling terminals which attempt to make a call to a mobile terminal subscribed to a service using a mobile communication network, thereby improving the advertising effect.

In addition, since a valid call is determined only for a call that can substantially expect an advertisement effect among the incoming calls to the mobile terminal, an advertising cost is calculated only for the valid call, so that a reasonable advertisement cost can be calculated.

The advertisement system according to the present invention may provide a reward to the user of the mobile terminal based on the effective call volume for each mobile terminal, and this reward motivates the user of the mobile terminal to subscribe to the service, thereby receiving more mobile terminals. Influenced by the advertising system can maximize the spread of advertising media.

1 is a block diagram illustrating an advertising system according to an embodiment of the present invention.

An embodiment of an advertising system according to the present invention will be described with reference to FIG. 1.

The advertisement system according to the present invention includes a calling terminal 200, a receiving mobile terminal 100, and an advertising server 300. The calling terminal 200, the receiving mobile terminal 100, and the advertisement server 300 are connected to the mobile communication network 400. The mobile communication network 400 is a communication network 400 for supporting voice and data communication of the receiving mobile terminal 100. The mobile communication network 400 includes a base station, an exchange, a control station that controls the allocation and service of communication resources, and other additional services. Hardware and software.

The receiving mobile terminal 100 is a mobile terminal which can be connected to the mobile communication network 400. In particular, the receiving mobile terminal 100 includes a cellular phone, a smart phone, a PDA, a tablet, and the like, which can make a voice call. It may include a laptop computer, a laptop computer and the like to connect to the mobile communication network 400 to make a voice call. In particular, the receiving mobile terminal 100 is a mobile terminal subscribed to the advertisement service according to the present invention.

The calling terminal 200 is any kind of terminal capable of a voice call including a mobile terminal having the same configuration as the calling terminal 200 and a conventional landline telephone. The receiving mobile terminal 100 stores call information regarding the voice call received from the calling terminal 200 and transmits the stored call information to the advertisement server 300 through the mobile communication network 400. For example, when a subscriber of the advertisement service according to the present invention receives a call from a friend, the receiving mobile terminal of the subscriber stores information related to the call and transmits the stored information to the advertisement server 300. The call information may include at least one of a call time, a call connection time, and an originating terminal 200 identifier.

The advertisement server 300 provides one or more advertisement sound sources related to one or more advertisers to the calling terminal 200 as a call waiting sound. The advertisement server 300 includes a storage medium such as a hard disk, a RAM, a solid state disk (SSD), and an SDRAM for storing the advertisement sound source. When the advertisement server 300 is notified of the call request from the mobile communication network 400 to the receiving mobile terminal 100, the advertisement server 300 selects one of the advertisement sound sources stored in the storage medium and transmits it to the mobile communication network 400. The communication network 400 provides the transmitted advertising sound source to the calling terminal 200 as a call waiting sound. These processes in which the advertisement server 300 provides the advertisement sound source to the calling terminal 200 through the mobile communication network 400 as call waiting sounds are similar to those of the conventional call waiting sound providing service called a caller ring. Do.

According to an embodiment of the present invention, the advertisement server 300 may be configured to manage the advertisement sound source for each advertiser, and accumulate and store the amount (number of times provided) of the advertisement sound source. For example, when a plurality of advertisers each provide a plurality of advertising sound sources through the advertising system according to the present invention, each of the advertising sound sources is assigned an identifier for identifying an associated advertiser, and each of the advertising sound sources is a call waiting sound. Whenever provided as may be configured to accumulate and store the number of advertisements provided by each advertiser through the identifier of the provided sound source. The accumulated number of advertisements may be used to calculate the usage fee of the advertisement system according to the present invention. The fee for use of the advertisement system may be proportional to the number of provisions of each advertisement sound source.

According to an embodiment of the present invention, the advertisement server 300 may be configured to reflect only the effective currency in the calculation of the provision amount when calculating the provision amount of the advertisement sound source. That is, only the advertisement sound source provided for the effective call may be configured to accumulate in the number of sound source providing. Effective currency can be defined variously by the operator of the advertising system according to the present invention. The valid call may be determined based on the call information received from the receiving mobile terminal 100. As one example, the receiving mobile terminal 100 may transmit the talk time to the ad server 300 as call information, in this case, the ad server 300 is effective only when the talk time is more than a predetermined minimum talk time. It can be determined by currency. If less than the minimum call time, the call is determined to be not a valid call and is excluded from the accumulation of the number of provisions of the advertising sound source.

According to an embodiment of the present invention, only a predetermined number of phone calls attempted by a call request of the same originating terminal 200 for a predetermined period may be determined as an effective call. The predetermined period may be variously designated, such as 12 hours, 1 day, 1 week, or the like. The predetermined number of times may be variously designated, such as once, twice, three times, or the like.

For example, if the predetermined period is 1 day and the predetermined number of times is the first time, even if there are 5 telephone calls from the calling terminal 200 A during the day, only the first one is determined as the valid call and the remaining calls are valid. It is not recognized as a currency.

According to one embodiment of the present invention, both of the above determination criteria may be used to determine the effective currency. For example, it may be set so that only a predetermined number of times of a telephone call received from the same terminal for a predetermined period of time, which is greater than or equal to the minimum call time, are determined as valid calls. In this case, no matter how many attempts have been made during the predetermined period of time, calls with less than minimum talk time are excluded from valid calls and only a predetermined number of calls with more than minimum talk time are recognized as valid calls. For example, if only two calls received from the same terminal within 24 hours are recognized as valid calls, three or more calls will be excluded from the valid call.

The data for the determination of the effective call as described above is transmitted from the receiving mobile terminal. Hereinafter, data processing and transmission processed by the receiving mobile terminal will be described in detail.

The receiving mobile terminal has a program for processing and transmitting call data for valid call determination. The program is provided in the form of software or firmware. In the case of software, the user of the receiving mobile terminal may download the software through the server 300 of the service provider and install it on the terminal, or the terminal manufacturer may install the software at the time of production of the product.

The receiving mobile terminal 100 is provided with a call list management program for recording call details. Since the call list management program manages the incoming call and the outgoing call into separate items, only the call history of the incoming call can be subjected to data processing. The call data processing and transmission program extracts the phone number and call time of the calling terminal 200 from the stored received call history.

Next, the call data processing and transmission program stores the extracted phone number and call time of the calling terminal 200.

The call data processing and transmission program transmits the stored telephone number and call time of the calling terminal 200 to the advertisement server 300 through the data mobile communication network 400.

Data processing and transmission can be performed in a variety of ways.

According to an embodiment of the present invention, the call data processing and transmission program, when the incoming call is completed, extracts and stores the telephone number and the call time of the calling terminal 200 from the incoming call history and directly stored in the ad server 300 Can be set to transmit. In this case, inquiry of the call list, processing and transmission of data are executed at the completion of each incoming call.

According to another embodiment of the present invention, a call data processing and transmission program may periodically query a call list to process and transmit data. In this case, the inquiry of the call list, the processing of the data, and the transmission period may be set to be equal to a predetermined period which is a criterion for determining the effective call described above. That is, in an embodiment in which only a predetermined number of times is recognized as a valid currency during a predetermined period, the predetermined period may be set as a cycle in which the call data processing and transmission program inquires the call list, processes the data, and transmits the data. For example, in an embodiment in which a valid call is determined by setting one day to a predetermined period, the call data processing and transmission program queries the call list every one day to display the telephone number of the calling terminal 200 in the incoming call history. And extract and store talk time and transmit it to the server 300. However, the inquiry, the data processing and the transmission of the call list are not necessarily set equal to a predetermined period, but may be set shorter or longer. According to another embodiment of the present invention, the user of the receiving mobile terminal may be able to select a cycle in consideration of its communication environment and battery consumption. In addition, the call data processing and transmission program may be set such that inquiry of the call list, data processing and transmission are executed only when the user manually executes the program.

Because call lists are information about an individual's privacy, their disclosure and provision are limited. Therefore, even if the user of the receiving mobile terminal has agreed to the provision of the call data as part of the contract for service provision with the service provider, it is desirable to minimize the information provided.

According to an embodiment of the present invention, the call data processing and transmission program may extract and store only a part of the phone number of the calling terminal 200 stored in the call history. For example, only the last four digits of the telephone number may be set to be transmitted to the server 300.

According to another embodiment of the present invention, an identifier may be assigned to the telephone number of the calling terminal 200 and the identifier and the call time may be transmitted to the advertisement server 300. For example, the call data processing and transmission program assigns a random identifier to the telephone number of any calling terminal 200 included in the incoming call list, stores it, and then stores the calling call list whenever the incoming call list is viewed. It is determined whether there is already an identifier assigned to the telephone number of 200), and if there is an identifier already assigned, the identifier is used for processing the call data, and if a new telephone number without an existing identifier is assigned, a new identifier is assigned. This can be used to process currency data. For example, in an embodiment having a 24-hour data novelty cycle, the call data processing and transmission program lists the outgoing telephone numbers included in the incoming call history within 24 hours in chronological order and attaches serial numbers, and duplicates outgoing telephone numbers. By assigning the same serial number, it is possible to give an identifier for identifying the originating terminal 200.

The currency determined as the effective currency is accumulated in the number of advertisements provided and used to calculate the advertising cost.

According to an embodiment of the present invention, the call data may include a call start time and a call end time. The call time may be calculated by the advertisement server 300 as a difference between the call end time and the call start time. The advertisement server 300 may identify which sound source is the advertisement sound source provided to the calling terminal 200 in communication with the receiving mobile terminal 100 by comparing the advertisement sound source providing time with the call start time.

According to an embodiment of the present invention, a reward may be provided to a user of a receiving mobile terminal according to the accumulated number of advertisements. Each receiving mobile terminal enters into a service provision contract with a provider of an advertising service according to the present invention, and can be identified by each receiving mobile terminal, so that call data may be stored for each receiving mobile terminal. The advertisement server 300 may check the number of valid calls received by each receiving mobile terminal from the call data stored for each receiving mobile terminal, and determine a reward based on the number. Rewards may be paid in various forms, such as cash, communication discounts, product or service vouchers, various discount vouchers, or online items.

In the above embodiments, the advertisement server 300 determines the valid call during the incoming call of the receiving mobile terminal, but the receiving mobile terminal may be configured to perform this function.

For example, a program installed in the receiving mobile terminal may determine a valid call from the call list stored in the receiving mobile terminal and transmit only the call data of the valid call to the advertisement server 300. In this embodiment, the validity call determination method is as described above.

That is, the program installed in the receiving mobile terminal may be written to perform the following operation.

First, the program reads the received call history from the call list stored in the receiving mobile terminal. The program then determines whether each incoming call is a valid call from the data contained in the received call history. The determination method of the effective currency is the same as the determination method of the above-described embodiments. After determining whether the program is a valid call, the program generates call data only for the valid call and transmits the call data to the advertisement server 300. The call data may include at least one of an identifier, a call time, and a call start time of the received call.

The method of generating and transmitting the call data is the same as the method of generating and transmitting the call data of the above-described embodiments. That is, the receiving mobile terminal 100 may generate call data in real time or periodically and transmit it to the advertisement server 300.

In an exemplary embodiment in which the receiving mobile terminal determines whether a valid call is received, the advertisement server 300 receives the call data transmitted from the receiving mobile terminal, calculates an advertisement cost based on this, and determines a reward for the user of the receiving mobile terminal.

100 receiving mobile terminals
200 outgoing terminal
300 ad server
400 cellular network

Claims (19)

A receiving mobile terminal;
Calling terminal;
At least one advertising sound source for at least one advertiser, and in response to a call request from the originating terminal to the receiving mobile terminal, selecting one of the at least one advertising sound source to make the calling terminal through the mobile telephone network; Ad server serving call waiting on
Advertising system comprising a. The method of claim 1,
The advertisement server accumulates and stores the provision amount of the at least one advertisement sound source. 3. The method of claim 2,
The receiving mobile terminal transmits call data about a call received from the calling terminal to the advertisement server, and the server determines whether a call between the receiving mobile terminal and the calling terminal is a valid call based on the received call data. Determine and accumulate in the provision amount of the advertisement sound source only when the call is a valid call. The method of claim 3,
And the call data includes a call time between the receiving mobile terminal and the calling terminal, and the advertisement server determines the call as a valid call only when the call time exceeds a predetermined minimum call time. The method of claim 1,
And the receiving mobile terminal generates call data relating to a call received from the calling terminal for a predetermined period, and transmits the call data to the advertisement server with the period. 6. The method of claim 5,
The call data includes identification information of the calling terminal, and the server identifies the calling terminal from the identification information so that if the number of calls received from the calling terminal does not exceed a predetermined threshold number of calls, call data If the number of all calls received from the originating terminal included in the accumulate in the provision amount of the advertising sound source, and the number of calls received from the originating terminal exceeds the number of the threshold call, the threshold number of calls is provided to the advertising sound source Ad system accumulating on. 6. The method of claim 5,
The call data further includes identification information of the calling terminal and a talk time of a call received from the calling terminal, and the server determines that the call having a talk time equal to or greater than a predetermined minimum talk time as a valid call, and the identification information. If the number of the effective call does not exceed a predetermined threshold number of calls, the number of all calls received from the calling terminal included in call data is accumulated in the provision amount of the advertisement sound source, and the valid call is identified. And when the number of times exceeds the number of threshold calls, accumulating the number of times of threshold calls on the amount of provision of the advertisement sound source. 8. The method of claim 7,
The identification information of the calling terminal is part of a phone number of the calling terminal. 8. The method of claim 7,
The identification information of the calling terminal is generated by the receiving mobile terminal. The method of claim 1,
The receiving mobile terminal determines whether each received call is a valid call from call information about a call received from the calling terminal for a predetermined period of time, and generates valid call data, and the valid call information is stored in the period. Ad system to send to the ad server. 11. The method of claim 10,
The call information includes a telephone number of a calling terminal, a call start time, and a call time, and the valid call information includes at least one of an identifier of the call terminal, a call start time, and a call time. 12. The method of claim 11,
And the receiving mobile terminal determines the call as a valid call only when the call time exceeds a predetermined minimum call time. 12. The method of claim 11,
The receiving mobile terminal identifies the calling terminal through the telephone number of the calling terminal, and if the number of calls with the calling terminal does not exceed a predetermined threshold number of calls, all calls received from the calling terminal are regarded as valid calls. And if the number of calls received from the calling terminal exceeds the threshold number of calls, determines that only the same number of calls as the threshold number of all calls received from the calling terminal are valid calls. 12. The method of claim 11,
The receiving mobile terminal determines that a call whose talk time exceeds a predetermined minimum call time is a valid call candidate, and identifies the calling terminal through a telephone number of the calling terminal included in call information of the valid call candidate. And, if the number of valid call candidates with the originating terminal does not exceed a predetermined threshold number of calls, determine all of the valid call candidates as valid calls, and the number of valid call candidates with the originating terminal is the threshold call. And when the number of times exceeds the valid number of valid call candidates, determines that the valid number of valid call candidates is equal to the threshold number. Extracting call information regarding an incoming call with an originating terminal stored in the mobile terminal;
Determining from the call information whether the received call is a valid call;
Generating valid call data when the received call is a valid call; And
Transmitting the valid call data through the mobile terminal
A computer-readable storage medium containing a program for performing the. 16. The method of claim 15,
The valid call data includes at least one of an identifier of the mobile terminal, an identifier of the calling terminal, a call time with the calling terminal, and a call start time with the calling terminal. 17. The method of claim 16,
And the received call is determined to be a valid call when the talk time with the originating terminal exceeds a predetermined minimum talk time. 17. The method of claim 16,
If the number of calls with the originating terminal does not exceed a predetermined threshold number of calls, all calls received from the originating terminal are determined to be valid calls, and if the number of calls received from the originating terminal exceeds the number of threshold calls, A storage medium for determining only the number of calls equal to the threshold number of all calls received from the calling terminal as valid calls. 17. The method of claim 16,
The call is determined to be a valid call candidate whose call duration exceeds a predetermined minimum call time, and the calling terminal is identified through the telephone number of the calling terminal included in the call information of the valid call candidate. If the number of valid call candidates does not exceed a predetermined threshold number of calls, all of the valid call candidates are determined to be valid calls, and if the number of valid call candidates with the originating terminal exceeds the number of threshold calls, And only the valid call candidates having the same number as the threshold number of valid call candidates are valid calls.
KR1020120100308A 2012-09-11 2012-09-11 System for advertisement using mobile telecommunication network and computer-readible storage medium storing a program therefor KR20140034403A (en)

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KR1020120100308A KR20140034403A (en) 2012-09-11 2012-09-11 System for advertisement using mobile telecommunication network and computer-readible storage medium storing a program therefor

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KR1020120100308A KR20140034403A (en) 2012-09-11 2012-09-11 System for advertisement using mobile telecommunication network and computer-readible storage medium storing a program therefor

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KR20140034403A true KR20140034403A (en) 2014-03-20

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