KR20130132146A - Mobile advertisement service system based on application and method thereof - Google Patents

Mobile advertisement service system based on application and method thereof Download PDF

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KR20130132146A
KR20130132146A KR1020120056312A KR20120056312A KR20130132146A KR 20130132146 A KR20130132146 A KR 20130132146A KR 1020120056312 A KR1020120056312 A KR 1020120056312A KR 20120056312 A KR20120056312 A KR 20120056312A KR 20130132146 A KR20130132146 A KR 20130132146A
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advertisement
application
content
service
terminal device
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KR1020120056312A
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Korean (ko)
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강석훈
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주식회사 코리아애드컴
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
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    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G10—MUSICAL INSTRUMENTS; ACOUSTICS
    • G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
    • G10L13/00—Speech synthesis; Text to speech systems

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Abstract

A method for an application based mobile advertisement service and an apparatus applied to the method are disclosed. The method for an application based mobile advertisement comprises: an application providing step for configuring, by an application providing device, an application corresponding to a terminal device based on personal information transferred from the terminal device, and providing the application for the terminal device; an advertisement obtaining step for executing, by the terminal device, the application, which is configured based on the personal information, as accessing a designated service, and obtaining the advertisement content corresponding to the personal information; an information extracting step for extracting, by the terminal device from the obtained advertisement content, an advertisement image and an advertisement voice synchronized with the advertisement image; and a content executing step for displaying the advertisement image and replaying the advertisement voice on a service screen corresponding to the service access during the service waiting time. Therefore, advertisement content can be efficiently providing by utilizing a service waiting time. [Reference numerals] (AA) Start;(BB) End;(S310) Request an application by transferring personal information;(S320) Download an application;(S330) Connect to a service;(S340) Execute the application;(S350) Authenticate a user;(S360) Store valid advertisement content?;(S370) Obtain advertisement content;(S380) Extract an advertisement image and an advertisement voice;(S390) Display the advertisement image and the advertisement voice;(S400) Manage an advertisement content execution history

Description

Application-based mobile advertising service system and its method {MOBILE ADVERTISEMENT SERVICE SYSTEM BASED ON APPLICATION AND METHOD THEREOF}

The present invention relates to a mobile advertising service scheme, and more particularly, to display an advertisement image on a service screen by executing an application during a service waiting time of a terminal device, and to additionally reproduce an advertisement voice synchronized to the corresponding advertisement image. An application-based mobile advertisement service system, a method thereof, and a terminal device and a method of operating the same.

In general, the terminal device may provide a subscriber with various services such as a text message, a multimedia message, a broadcast service, or a wireless Internet service, in addition to a voice call.

In order to use the above-described service through such a terminal device, there is a disadvantage in that it has to wait for a certain time due to various reasons. For example, in the case of a voice call service, the other party must wait until the other party receives the call, and during this waiting time, the called party's exchange tells the caller a uniform ringback tone or a predetermined ringback tone desired by the service user instead of the ringback tone. The method of making the subscriber to listen is applied.

However, since screen information or voice information provided uniformly during such a service waiting time is generally considered to be meaningless information to the user, a new service method for providing more beneficial information by using such waiting time is required.

The present invention was created in view of the above circumstances, and an object of the present invention is to synchronize an advertisement image with displaying an advertisement image on a service screen by executing an application during a service waiting time of a terminal device. The present invention provides an application-based mobile advertisement service system, a method thereof, and a terminal device and an operation method thereof for providing advertisement content efficiently by utilizing a service waiting time which is regarded as meaningless time by additionally playing an advertisement voice.

Application-based mobile advertising system according to a first aspect of the present invention for achieving the above object, an application corresponding to the terminal device based on the personal information transmitted from the terminal device, the application configured based on the personal information Application providing apparatus for providing to the terminal device; And executing an application configured based on the personal information according to a specified service connection, obtaining advertisement content corresponding to the personal information, extracting an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content, During the service waiting time for the service connection, the advertisement image is displayed on the service screen corresponding to the service connection and the advertisement voice is reproduced.

According to a second aspect of the present invention, there is provided a terminal apparatus, including: an application execution unit executing an application configured based on personal information according to a specified service connection; A content acquisition unit for acquiring advertisement content corresponding to the personal information according to the execution of the application; And a content execution unit that executes the acquired advertisement content during a service waiting time for accessing the service. The content execution unit extracts an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content. And displaying the advertisement image on a service screen corresponding to the service connection and simultaneously playing the advertisement voice.

Preferably, the content acquisition unit, driving the photographing means in accordance with the execution of the application to obtain a user image, and compares the obtained user image and the user image included in the personal information, performs authentication for the user Characterized in that.

Preferably, the content acquisition unit, according to the execution of the application, characterized in that to obtain the advertising content on the basis of at least any one of the information of the gender, age, residential area and interest included in the personal information. .

Preferably, the content execution unit displays the advertisement image on a service screen corresponding to a voice call connection or a short message use, and simultaneously reproduces the advertisement voice synchronized to the advertisement image.

Application-based mobile advertising method according to a third aspect of the present invention for achieving the above object, the application providing device configures an application corresponding to the terminal device based on the personal information transmitted from the terminal device provided to the terminal device Application providing step to; An advertisement content acquisition step of obtaining, by the terminal device, an advertisement content corresponding to the personal information by executing an application configured based on the personal information according to a specified service access; Extracting, by the terminal device, an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content; And a content execution step of displaying the advertisement image on a service screen corresponding to the service connection and playing the advertisement voice during the service waiting time for the service connection.

According to a fourth aspect of the present invention, there is provided a method of operating a terminal device, comprising: an application execution step of executing an application configured based on personal information according to a specified service connection; A content acquisition step of obtaining advertisement content corresponding to the personal information according to the execution of the application; And a content execution step of executing the obtained advertisement content during a service waiting time for accessing the service, wherein the content execution step comprises: extracting an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content. In addition, the advertisement image is displayed on the service screen corresponding to the service connection, and the advertisement voice is reproduced.

Preferably, the content acquisition step, by driving the photographing means in accordance with the execution of the application to obtain a user image, and compares the obtained user image and the user image included in the personal information to perform authentication for the user When the authentication of the user is completed, the advertisement content may be obtained.

Preferably, the content acquisition step, according to the execution of the application, characterized in that to obtain the advertising content based on at least one of the information of the gender, age, residence region and interests included in the personal information. do.

Preferably, the content execution step, characterized in that the display of the advertisement image on the service screen corresponding to the voice call connection or the use of the short message and at the same time reproduces the advertisement voice synchronized to the advertisement image.

Accordingly, according to the application-based mobile advertising service system and method thereof according to the present invention, the advertisement image is displayed on the service screen by executing the application during the service waiting time of the terminal device and at the same time, the advertisement voice synchronized with the corresponding advertisement image is added. By reproducing, the advertisement content can be efficiently provided by utilizing the service waiting time.

1 is a schematic configuration diagram of an application-based mobile advertising service system according to an embodiment of the present invention.
2 is a schematic configuration diagram of a terminal device according to an embodiment of the present invention;
3 is a view showing an execution screen of the advertising content according to an embodiment of the present invention.
4 is a flowchart illustrating a method of operating an application-based mobile advertising service system according to an embodiment of the present invention.
5 is a flowchart illustrating a method of operating a terminal device according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a schematic block diagram of an application-based mobile advertising service system according to an embodiment of the present invention.

As shown in FIG. 1, the system displays an advertisement image by driving an application according to a specified service connection, and at the same time, reproduces an advertisement voice synchronized to the advertisement image, and the terminal apparatus 100. The application providing apparatus 200 for constructing and providing an application corresponding to the terminal apparatus 100 based on the personal information transmitted from the terminal apparatus, and the advertisement providing apparatus 300 for providing advertisement contents in response to a request of the terminal apparatus 100. ) Has a configuration including.

Here, although the application providing apparatus 200 and the advertisement providing apparatus 300 were applied as independent components, the application of the integrated configuration that performs all the functions of the advertisement providing apparatus 300 in the application providing apparatus 200 may also be applied. It is possible.

The terminal device 100 requests an application download from the application providing device 200.

More specifically, the terminal device 100 is connected to the application providing device 200, personal information such as gender (for example, women, men), age (for example, teens or less, 20s or less, 30s or less, 40 , Etc.), residential area (e.g. Gangnam-gu, Seoul) and interests (e.g. books, music, parenting, education, health, diet, love, entertainment, finance, investment, etc.) By passing the face photo, an application for executing the advertising content is requested.

In this regard, the application providing apparatus 200 configures and provides an application corresponding to the terminal apparatus 100.

More specifically, the application providing apparatus 200 configures an application specific to the user of the terminal apparatus 100 by mapping the personal information transmitted from the terminal apparatus 100 to the application as a parameter for obtaining the advertisement content in the application. The application configured as described above is provided to the terminal device 100 to be installed, and then the terminal device 100 can execute the advertisement content by driving the corresponding application.

In addition, the terminal device 100 executes an application configured based on personal information according to a specified service connection.

More specifically, the terminal device 100 is provided from the application providing apparatus 200 by detecting a corresponding state when a function button for a specified service connection, for example, voice call origination or reception, or text message reception confirmation or transmission, is input. Run the application.

At this time, the terminal device 100 performs a user authentication for executing the advertising content.

More specifically, the terminal device 100 acquires a user image (eg, a face image) by driving a mounted photographing means (eg, a camera) according to execution of an application through service connection detection, and obtains the obtained user image. By comparing with the user image included in the personal information, the user is authenticated.

In addition, the terminal device 100 obtains the advertising content when the authentication of the user is completed.

More specifically, when the user authentication through the user image is completed, the terminal device 100 extracts and extracts parameters for acquiring advertisement content such as gender, age, region of residence and interest from personal information mapped to the application. By requesting the advertisement content from the advertisement providing apparatus 300 based on the parameters, the advertisement content targeted to the user is received from the advertisement providing apparatus 300.

In this case, before the operation of acquiring the advertisement content for the advertisement providing apparatus 300, the terminal apparatus 100 checks whether the valid advertisement contents are stored and if the valid advertisement contents are not stored, the advertisement providing apparatus ( 300, the advertisement content is obtained. On the other hand, if the valid advertisement content is stored, the corresponding advertisement content is executed without an additional process of acquiring the advertisement content.

Here, in the case of valid advertising content, it refers to the advertising content that has not been elapsed since the newly received and stored from the advertisement providing apparatus 300, for example, 4 hours, 8 hours, 12 hours, 24 hours.

Thereafter, the terminal device 100 executes the obtained advertising content during a service waiting time for service access.

More specifically, the terminal device 100 extracts an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content, and for service connection, for example, for making or receiving a voice call or for receiving or transmitting a text message. During the service waiting time, the advertisement image is displayed on the service screen corresponding to the service connection and the advertisement voice is reproduced.

For example, the terminal device 100 displays the advertisement image extracted from the advertisement content in a designated area on the service screen for transmitting or receiving a voice call as shown in FIG. An advertisement image extracted from advertisement contents in a designated area on a service screen for acknowledging or transmitting a text message as shown in (b) of FIG. At the same time as the display, the advertisement voice synchronized to the advertisement image can be played.

On the other hand, the terminal device 100 manages the execution history for the advertising content.

More specifically, when the terminal device 100 executes the obtained advertising content during the service waiting time for accessing the service as described above, the terminal device 100 corresponds to the identification information of the advertising content on the basis of user identification information (eg, a phone number). The number of times the advertisement content is executed is stored as one log information.

In this regard, the terminal device 100 periodically transmits the log information stored in the process of executing the advertisement content to the advertisement providing device 300 or other advertiser device (not shown), thereby providing the advertisement providing device 300 or the other advertiser device. By realizing to earn points for each user according to the viewing of the advertising content, it is possible to provide additional services to the user of the terminal device 100, such as communication fee discounts, product purchases, cash rewards through the accumulated points.

Hereinafter, a more specific configuration of the terminal device 100 according to the embodiment of the present invention will be described with reference to FIG.

That is, the terminal device 100 executes an application execution unit 110 for executing an application configured based on personal information according to a specified service connection, a content acquisition unit 120 for obtaining advertisement content according to the application execution, and a service connection. It has a configuration including a content execution unit 130 for executing the obtained advertising content during the service waiting time for.

The application execution unit 110 downloads an application from the application providing apparatus 200.

More specifically, the application execution unit 110 is connected to the application providing apparatus 200, personal information, such as gender (for example, women, men), age (for example, teenagers, 20s or less, 30s or less, Users under 40, etc.), residential areas (e.g., Gangnam-gu, Seoul), and areas of interest (e.g. books, music, parenting, education, health, diet, dating, entertainment, finance, investment, etc.) For example, by transferring a face photo, the application for executing the advertising content is downloaded from the application providing apparatus 200.

In this regard, the application providing apparatus 200 is configured to map the personal information transmitted from the terminal device 100 to the application as a parameter for obtaining the advertising content in the application to configure an application specific to the user of the terminal device 100. The application configured as described above is provided to the terminal device 100 to be installed, and then the terminal device 100 can execute the advertisement content by driving the corresponding application.

In addition, the application execution unit 110 executes an application configured based on personal information according to a specified service connection.

More specifically, the application execution unit 110 detects the corresponding state when a function button for a specified service connection, for example, voice call transmission or reception, or text message reception confirmation or transmission, is inputted from the application providing apparatus 200. Run the provided application.

The content acquisition unit 120 performs user authentication for executing the advertising content.

More specifically, the content acquisition unit 120 acquires a user image (eg, a face image) by driving a mounted photographing means (eg, a camera) according to execution of an application through service connection detection, and the obtained user. By comparing the image with the user image included in the personal information, authentication of the user is performed.

In addition, the content acquisition unit 120 obtains the advertising content when the authentication of the user is completed.

In more detail, when the user authentication through the user image is completed, the content acquisition unit 120 extracts parameters for acquiring advertisement content such as gender, age, region of residence and interest from personal information mapped to the application. By requesting the advertisement content from the advertisement providing apparatus 300 based on the extracted parameters, the targeted advertisement content is received from the advertisement providing apparatus 300 to the user.

At this time, the content acquisition unit 120 confirms whether to save the valid advertising content before the operation of obtaining the advertising content for the advertisement providing apparatus 300, and if the valid advertisement content is not stored, the advertisement providing apparatus The advertisement content is obtained from the 300, whereas, if the valid advertisement content is stored, the corresponding advertisement content is executed without additional advertisement content obtaining process.

Here, in the case of valid advertising content, it refers to the advertising content that has not been elapsed since the newly received and stored from the advertisement providing apparatus 300, for example, 4 hours, 8 hours, 12 hours, 24 hours.

The content execution unit 130 executes the obtained advertising content during a service waiting time for service access.

More specifically, the content execution unit 130 extracts an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content, and performs a service connection, for example, sending or receiving a voice call, or confirming or transmitting a text message. During the service waiting time, the advertisement image is displayed on the service screen corresponding to the service connection and the advertisement voice is reproduced.

For example, the content execution unit 130 displays the advertisement image extracted from the advertisement content in a designated area on the service screen for transmitting or receiving a voice call as shown in FIG. Or an advertisement extracted from advertisement contents in a designated area on a service screen for acknowledging or transmitting a text message as shown in (b) of FIG. At the same time as displaying the image, it is possible to play the advertisement voice synchronized to the advertisement image.

On the other hand, the content execution unit 130 manages the execution history for the advertising content.

More specifically, when the content execution unit 130 executes the acquired advertisement content during the service waiting time for accessing the service as described above, the content execution unit 130 is based on the identification information of the advertisement content based on user identification information (eg, a phone number). The corresponding advertisement content execution frequency and the like are stored as one log information.

In this regard, the content execution unit 130 periodically delivers the log information stored in the process of executing the advertisement content to the advertisement providing device 300 or other advertiser device (not shown), thereby providing the advertisement providing device 300 or the other advertiser device. By implementing to earn points for each user according to the viewing of the advertising content through, through the accumulated points to provide additional services to the terminal device 100 users, such as communication fee discounts, product purchases, cash rewards, etc. .

As described above, according to the application-based mobile advertising service system according to an embodiment of the present invention, by running the application during the service waiting time of the terminal device to display the advertisement image on the service screen and synchronized with the corresponding advertisement image By additionally playing the advertisement voice, the advertisement content can be efficiently provided by utilizing the service waiting time which is considered as meaningless time. In addition, as the advertisement content is exposed during the service waiting time, the advertisement content may be efficiently provided without affecting the use of the terminal device. In addition, since it is possible to additionally provide a compensation service according to the execution of the advertisement content in the terminal device, the participation in the mobile advertisement service can be increased. In addition, by providing a mobile advertisement service targeted to the user of the terminal device based on personal information, the user's interest in the advertisement content may be increased.

Hereinafter, an application-based mobile advertising service method according to an embodiment of the present invention will be described with reference to FIGS. 4 and 5. Here, the above-described configuration shown in Figures 1 to 3 will be described by referring to the reference numerals for convenience of description.

First, a method of operating an application-based mobile advertisement service system according to an embodiment of the present invention will be described with reference to FIG. 4.

First, the terminal device 100 requests an application download from the application providing apparatus 200 (S110).

Preferably, the terminal device 100 is connected to the application providing device 200, personal information, such as gender (for example, women, men), age (for example, teens or less, 20s or less, 30s or less, 40 , Etc.), residential area (e.g. Gangnam-gu, Seoul) and interests (e.g. books, music, parenting, education, health, diet, love, entertainment, finance, investment, etc.) By passing the face photo, an application for executing the advertising content is requested.

In this regard, the application providing apparatus 200 configures and provides an application corresponding to the terminal apparatus 100 (S120-S130).

Preferably, the application providing apparatus 200 is configured to map the personal information transmitted from the terminal device 100 to the application as a parameter for obtaining the advertising content in the application to configure the application specific to the user of the terminal device 100, and The application configured as described above is provided to the terminal device 100 to be installed, and then the terminal device 100 can execute the advertisement content by driving the corresponding application.

Further, the terminal device 100 executes the application configured based on the personal information in accordance with the specified service access (S140-S150).

Preferably, the terminal device 100 is provided from the application providing apparatus 200 by detecting a corresponding state when a function button for a specified service connection, for example, voice call origination or reception, or text message reception confirmation or transmission, is input. Run the application. In this case, the terminal device 100 acquires a user image (eg, a face image) by driving a mounted photographing means (eg, a camera) according to execution of an application through service connection detection, and obtains the obtained user image and the By comparing the user image included in the personal information, the user is authenticated.

Then, the terminal device 100 obtains the advertising content (S160-S180).

Preferably, when the user authentication through the user image is completed, the terminal device 100 extracts and extracts parameters for acquiring advertisement content such as gender, age, region of residence and interest from personal information mapped to the application. By requesting the advertisement content from the advertisement providing apparatus 300 based on the parameters, the advertisement content targeted to the user is received from the advertisement providing apparatus 300. In this case, before the operation of acquiring the advertisement content for the advertisement providing apparatus 300, the terminal apparatus 100 checks whether the valid advertisement contents are stored and if the valid advertisement contents are not stored, the advertisement providing apparatus ( 300, the advertisement content is obtained. On the other hand, if the valid advertisement content is stored, the corresponding advertisement content is executed without an additional process of acquiring the advertisement content. Here, in the case of valid advertising content, it refers to the advertising content that has not been elapsed since the newly received and stored from the advertisement providing apparatus 300, for example, 4 hours, 8 hours, 12 hours, 24 hours.

Further, the terminal device 100 executes the obtained advertising content during the service waiting time for the service access (S190-S200).

Preferably, the terminal device 100 extracts an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content, and for service connection, for example, for making or receiving a voice call or for receiving or transmitting a text message. During the service waiting time, the advertisement image is displayed on the service screen corresponding to the service connection and the advertisement voice is reproduced. For example, the terminal device 100 displays the advertisement image extracted from the advertisement content in a designated area on the service screen for transmitting or receiving a voice call as shown in FIG. An advertisement image extracted from advertisement contents in a designated area on a service screen for acknowledging or transmitting a text message as shown in (b) of FIG. At the same time as the display, the advertisement voice synchronized to the advertisement image can be played.

Thereafter, the terminal device 100 manages the execution history of the advertising content (S210).

Preferably, when the terminal device 100 executes the acquired advertisement content during the service waiting time for accessing the service as described above, the terminal device 100 corresponds to the identification information of the advertisement content based on user identification information (eg, a phone number). The number of times the advertisement content is executed is stored as one log information. In this regard, the terminal device 100 periodically transmits the log information stored in the process of executing the advertisement content to the advertisement providing device 300 or other advertiser device (not shown), thereby providing the advertisement providing device 300 or the other advertiser device. By realizing to earn points for each user according to the viewing of the advertising content, it is possible to provide additional services to the user of the terminal device 100, such as communication fee discounts, product purchases, cash rewards through the accumulated points.

Hereinafter, an operation method of the terminal device 100 according to an embodiment of the present invention will be described with reference to FIG. 5.

First, the application is downloaded from the application providing apparatus 200 (S310-S320).

Preferably, the application execution unit 110 is connected to the application providing apparatus 200, personal information, such as gender (for example, women, men), age (for example, teenagers, 20s or less, 30s or less, Users under 40, etc.), residential areas (e.g., Gangnam-gu, Seoul), and areas of interest (e.g. books, music, parenting, education, health, diet, dating, entertainment, finance, investment, etc.) For example, by transferring a face photo, the application for executing the advertising content is downloaded from the application providing apparatus 200. In this regard, the application providing apparatus 200 is configured to map the personal information transmitted from the terminal device 100 to the application as a parameter for obtaining the advertising content in the application to configure an application specific to the user of the terminal device 100. The application configured as described above is provided to the terminal device 100 to be installed, and then the terminal device 100 can execute the advertisement content by driving the corresponding application.

Then, the application configured based on the personal information is executed in accordance with the designated service access (S320-S330).

Preferably, the application executor 110 detects the corresponding state from the application providing apparatus 200 when a function button for a specified service connection, for example, sending or receiving a voice call, or checking or transmitting a text message, is input. Run the provided application.

Then, the user authentication for executing the advertising content is performed (S340).

Preferably, the content acquisition unit 120 acquires a user image (eg, a face image) by driving a mounted photographing means (eg, a camera) according to execution of an application through service connection detection, and the obtained user. By comparing the image with the user image included in the personal information, authentication of the user is performed.

Next, when the authentication for the user is completed, the advertisement content is obtained (S360-S370).

Preferably, when the user authentication is completed through the user image, the content acquisition unit 120 extracts parameters for acquiring advertisement content such as gender, age, region of residence and interest from personal information mapped to the application. By requesting the advertisement content from the advertisement providing apparatus 300 based on the extracted parameters, the targeted advertisement content is received from the advertisement providing apparatus 300 to the user. At this time, the content acquisition unit 120 confirms whether to save the valid advertising content before the operation of obtaining the advertising content for the advertisement providing apparatus 300, and if the valid advertisement content is not stored, the advertisement providing apparatus The advertisement content is obtained from the 300, whereas, if the valid advertisement content is stored, the corresponding advertisement content is executed without additional advertisement content obtaining process. Here, in the case of valid advertising content, it refers to the advertising content that has not been elapsed since the newly received and stored from the advertisement providing apparatus 300, for example, 4 hours, 8 hours, 12 hours, 24 hours.

Further, the obtained advertising content is executed during the service waiting time for service access (S380-S390).

Preferably, the content execution unit 130 extracts an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content, and performs a service connection, for example, sending or receiving a voice call, or confirming or transmitting a text message. During the service waiting time, the advertisement image is displayed on the service screen corresponding to the service connection and the advertisement voice is reproduced. For example, the content execution unit 130 displays the advertisement image extracted from the advertisement content in a designated area on the service screen for transmitting or receiving a voice call as shown in FIG. Or an advertisement extracted from advertisement contents in a designated area on a service screen for acknowledging or transmitting a text message as shown in (b) of FIG. At the same time as displaying the image, it is possible to play the advertisement voice synchronized to the advertisement image.

Then, the execution history for the advertising content is managed (S400).

Preferably, when the content execution unit 130 executes the acquired advertisement content during the service waiting time for accessing the service as described above, the content execution unit 130 is based on the identification information of the advertisement content based on user identification information (eg, a phone number). The corresponding advertisement content execution frequency and the like are stored as one log information. In this regard, the content execution unit 130 periodically delivers the log information stored in the process of executing the advertisement content to the advertisement providing device 300 or other advertiser device (not shown), thereby providing the advertisement providing device 300 or the other advertiser device. By implementing to earn points for each user according to the viewing of the advertising content through, through the accumulated points to provide additional services to the terminal device 100 users, such as communication fee discounts, product purchases, cash rewards, etc. .

As described above, according to the application-based mobile advertising service method according to an embodiment of the present invention, by running the application during the service waiting time of the terminal device to display the advertisement image on the service screen and synchronized to the corresponding advertisement image By additionally playing the advertisement voice, the advertisement content can be efficiently provided by utilizing the service waiting time which is considered as meaningless time. In addition, as the advertisement content is exposed during the service waiting time, the advertisement content may be efficiently provided without affecting the use of the terminal device. In addition, since it is possible to additionally provide a compensation service according to the execution of the advertisement content in the terminal device, the participation in the mobile advertisement service can be increased. In addition, by providing a mobile advertisement service targeted to the user of the terminal device based on personal information, the user's interest in the advertisement content may be increased.

Meanwhile, the steps of the method or algorithm described in connection with the embodiments presented herein may be embodied in the form of program instructions that may be executed by various computer means and recorded on a computer readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

According to the application-based mobile advertising service system and method according to the present invention, by running the application during the service waiting time of the terminal device to display the advertisement image on the service screen and at the same time to play the advertisement voice synchronized to the corresponding advertisement image In this regard, the invention is an industrially available invention because the possibility of marketing or sales of the applied device is not only sufficient for the use of the related technology, but also practically evident as it exceeds the limitation of the existing technology.

100: terminal device
110: application execution unit 120: content acquisition unit
130: content execution unit
200: application providing device
300: Ad serving device

Claims (10)

An application providing device configured to configure an application corresponding to the terminal device based on personal information transmitted from the terminal device, and to provide the terminal device with an application configured based on the personal information; And
In accordance with a specified service connection, executing an application configured based on the personal information to obtain advertisement content corresponding to the personal information, extracting an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content, And displaying the advertisement image on a service screen corresponding to the service connection and playing the advertisement voice during a service waiting time for service access. An application execution unit for executing an application configured based on personal information according to a specified service connection;
A content acquisition unit for acquiring advertisement content corresponding to the personal information according to the execution of the application; And
It includes a content execution unit for executing the obtained advertising content during the service waiting time for the service access,
The content execution unit,
And extracting an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content, and displaying the advertisement image on a service screen corresponding to the service connection and simultaneously playing the advertisement voice. . 3. The method of claim 2,
The content acquisition unit,
The terminal device, characterized in that for driving the photographing means to obtain a user image, and comparing the obtained user image with the user image included in the personal information to perform authentication for the user. The method according to claim 2 or 3,
The content acquisition unit,
According to the execution of the application, the terminal device, characterized in that to obtain the advertising content based on at least one of the information of the gender, age, residence region and interests included in the personal information. 3. The method of claim 2,
The content execution unit,
And displaying the advertisement image on a service screen corresponding to a voice call connection or using a short message, and simultaneously reproduces the advertisement voice synchronized to the advertisement image. An application providing step of an application providing device constructing an application corresponding to the terminal device based on personal information transmitted from the terminal device and providing the application to the terminal device;
An advertisement content acquisition step of obtaining, by the terminal device, an advertisement content corresponding to the personal information by executing an application configured based on the personal information according to a specified service access;
Extracting, by the terminal device, an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content; And
And a content execution step of displaying the advertisement image on a service screen corresponding to the service connection and playing the advertisement voice during a service waiting time for the service connection. An application execution step of executing an application configured based on personal information according to a specified service connection;
A content acquisition step of obtaining advertisement content corresponding to the personal information according to the execution of the application; And
And a content execution step of executing the obtained advertising content during a service waiting time for accessing the service.
The content execution step,
And extracting an advertisement image and an advertisement voice synchronized to the advertisement image from the obtained advertisement content, and displaying the advertisement image on a service screen corresponding to the service connection and simultaneously playing the advertisement voice. Method of operation. The method of claim 7, wherein
The content acquisition step,
According to the execution of the application to drive the photographing means to obtain a user image,
The user image is compared with the user image included in the personal information to perform authentication on the user.
And when the authentication of the user is completed, obtaining the advertisement content. 9. The method according to claim 7 or 8,
The content acquisition step,
According to the execution of the application, the operation method of the terminal device, characterized in that to obtain the advertising content based on at least one of the information of the gender, age, residential area and interest included in the personal information. The method of claim 7, wherein
The content execution step,
And displaying the advertisement image on a service screen corresponding to a voice call connection or using a short message and simultaneously playing the advertisement voice synchronized to the advertisement image.









KR1020120056312A 2012-05-25 2012-05-25 Mobile advertisement service system based on application and method thereof KR20130132146A (en)

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