KR20130102900A - Method for providing advertisement, system and apparatus for the same - Google Patents

Abstract

The present invention relates to an advertisement providing method that can provide advertisements by managing various advertisement output devices in an integrated manner, and an advertisement providing system and apparatus for the same. According to the present invention, advertisement data may be integrated by managing various advertisement output devices. By providing the advertisement, the advertiser can output the advertisement to various advertisement output devices through one advertisement registration, thereby maximizing the convenience and the advertisement effect of the advertiser.

Description

Advertisement providing method, advertisement providing system and apparatus therefor {Method for providing advertisement, system and apparatus for the same}

The present invention relates to an advertisement providing method, and more particularly, to an advertisement providing method, an advertisement providing system and an apparatus therefor that can provide advertisement by integrating and managing various advertisement output devices.

Advertising is a series of activities aimed at informing potential consumers of information about products and services and how to buy them. Generally, advertisements are provided through media such as newspapers and television.

Recently, with the rapid development of technology, new media such as advertisements using various portable terminals, digital signage for outputting various types of information and advertisement data, and the like are emerging.

However, as the number of advertisement media capable of outputting advertisements increases, the advertiser wants to request advertisements for various advertisement media in order to maximize the advertisement effect, but it is inconvenient to request advertisements independently for each advertisement medium.

In addition, after posting advertisements for various advertisement media, it is inconvenient to check information on advertisement effects for each advertisement media.

Therefore, there is an increasing need to develop an advertisement providing system that can collectively manage and control various advertisement media and provide the advertisers with the effects of advertisements posted through the advertisement media.

The present invention has been proposed to solve the above-described problems, and an object of the present invention is to provide an advertisement providing method capable of providing advertisement data by integrating and managing various advertisement output devices, and an advertisement providing system and apparatus therefor. have.

Another object of the present invention is to provide an advertisement providing method capable of analyzing the effects on the advertisement data output through various advertisement output devices and providing the same to the advertiser, and an advertisement providing system and apparatus therefor. .

Still another object of the present invention is to calculate an advertisement delivery rate based on advertisement delivery condition information collected from an advertiser, and to provide advertisement data for providing advertisement data to an advertisement output device according to the set advertisement delivery rate, and providing an advertisement therefor. It is an object to provide a system and apparatus.

The advertisement providing system of the present invention for achieving the above object generates at least one advertisement request information and transmits the advertisement request information to the advertisement providing apparatus, and outputs the received advertisement data when the advertisement data is received from the advertisement providing apparatus. Stores and manages the output device and at least one advertisement data and advertisement sending condition information, calculates an advertisement sending rate of the advertisement data based on the advertisement sending condition information, and outputs the advertisement when the advertisement request information is received from the advertisement output device. And an advertisement providing apparatus for searching for advertisement data suitable for the apparatus and providing advertisement data retrieved to the advertisement output apparatus according to a predetermined advertisement delivery ratio.

The advertisement providing apparatus of the present invention for achieving the above object is a communication unit for collecting the advertisement data and advertisement delivery condition information from at least one advertiser, and transmits and receives information with the at least one advertisement output device, in response to the advertisement data Based on the advertisement sending condition information and the storage unit storing the advertisement sending condition information and the advertisement sending condition information, the advertisement sending rate of the advertisement data is calculated, and when the advertisement request information is received from the advertisement output device, the advertisement suitable for the advertisement output device is received. And a control unit for searching the data and providing the advertisement data searched by the advertisement output device according to a preset advertisement transmission rate.

In addition, after transmitting the advertising data to the advertisement output device, it may further comprise a charging unit for calculating the charge based on the advertisement delivery conditions.

In this case, the advertisement delivery condition information may include any one of an advertisement output device, an advertisement output region, an advertisement target, an advertisement output period, and advertisement keyword information to output advertisement data.

In addition, the control unit may transmit the advertisement data to the advertisement output device, analyze the advertisement effect, and adjust the advertisement delivery rate.

At this time, the control unit calculates an advertisement delivery rate of the advertisement data based on the advertisement delivery condition information, and when the advertisement request information is received from the advertisement output ratio calculating module and the advertisement output device that adjusts the advertisement delivery rate according to the advertisement effect, After searching the advertisement data suitable for the output device, transmitting the advertisement data to the advertisement providing module and the advertisement output device that provides the advertisement data retrieved by the advertisement output device according to the preset advertisement delivery rate, and then analyzes the effect of the advertisement data transmission. It may be configured to include an effect analysis module.

In this case, the advertisement output device may be an application running on a user terminal, a wired or wireless web page, an outdoor advertising medium connected through a communication network, a plurality of radio media, a broadcast management device for managing digital broadcast media, and a ground for managing a plurality of ground media. It can be any one of the media management apparatus.

In the advertisement providing method of the present invention for achieving the above object, the advertisement providing apparatus calculates and registers an advertisement transmission rate of advertisement data, and the advertisement providing apparatus receives advertisement request information from at least one advertisement output apparatus. The method may include searching for advertisement data suitable for the advertisement output device based on the advertisement request information, and providing advertisement data retrieved to the advertisement output device according to a predetermined advertisement delivery ratio.

In this case, the registering may include collecting, by the advertisement providing device, advertisement data and advertisement delivery condition information from at least one advertiser, and calculating, by the advertisement providing device, an advertisement delivery rate of the advertisement data based on the advertisement delivery condition information. Can be done.

In addition, when the advertisement output device is an application that is driven in the user terminal before receiving the advertisement request information, the step of executing the application in the advertisement output device, by the request of the application in the advertisement output device, user information, And generating advertisement request information including any one of terminal information and application program information, and transmitting the generated advertisement request information to the advertisement providing apparatus.

Also, when the advertisement output device is a wired or wireless web page before receiving the advertisement request information, the advertisement output device confirms connection information from the user terminal, and the advertisement output device collects log information of the user terminal. The method may include generating advertisement request information including any one of wired or wireless web page identification information and user log information, and transmitting the generated advertisement request information to the advertisement providing device. It can also be done.

In addition, when the advertisement output device is an outdoor advertisement medium connected to a communication network before receiving the advertisement request information, generating the advertisement request information including the outdoor advertisement medium identification information on a predetermined time basis and generating the advertisement output device. The advertisement request information may be transmitted to the advertisement providing device.

In addition, when the advertisement output device is a broadcast management device before receiving the advertisement request information, generating the advertisement request information including any one of media information, broadcast program information, and advertisement output time information, and the advertisement output device may include: And transmitting the generated advertisement request information to the advertisement providing device.

In addition, when the advertisement output device is a paper medium management device before receiving the advertisement request information, generating the advertisement request information including any one of the paper medium information and the publication period information, and the advertisement output device is generated. The request information may be transmitted to the advertisement providing device.

The method may further include receiving advertisement execution information from the advertisement output device after the providing step, analyzing the advertisement effect based on the advertisement execution information, and adjusting the advertisement transmission rate according to the analyzed result. have.

According to the present invention, by providing various advertisement output devices to provide advertisement data, the advertiser can output the advertisement to the various advertisement output devices through one registration, the advertiser's convenience and advertising effect is maximized There is this.

According to the present invention, by analyzing the effects on the advertisement data output through the various advertisement output devices and providing them to the advertiser, there is an advantage that the advertiser can check the advertising effect on his own advertising in a batch.

According to the present invention, the advertisement delivery rate is calculated based on the advertisement delivery condition information collected from the advertiser, the advertisement data is provided to the advertisement output device according to the set advertisement delivery rate, and then the advertisement delivery rate is adjusted according to the user response. There are advantages in that advertising data can be maximized by providing various advertising strategies.

1 is a configuration diagram schematically showing the main configuration of the advertisement providing system according to an embodiment of the present invention.
2 is a block diagram showing the main configuration of the user terminal for explaining the case that the advertisement output device according to an embodiment of the present invention is an application program driven in the user terminal.
3 is an exemplary diagram for describing a case in which an advertisement output device according to an embodiment of the present invention is a broadcast management device.
4 is a block diagram showing the main configuration of the advertisement providing apparatus according to an embodiment of the present invention.
5 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
6 is a flowchart illustrating an advertisement providing method when the advertisement output device according to an embodiment of the present invention is an application program driven in a user terminal.
7 is a flowchart illustrating an advertisement providing method when the advertisement output device according to an embodiment of the present invention is a wired or wireless web page.
8 is a flowchart illustrating an advertisement providing method when the advertisement output device according to an embodiment of the present invention is a broadcast management device.
9 is a flowchart illustrating an advertisement providing method when the advertisement output apparatus according to an embodiment of the present invention is a ground media management apparatus.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the detailed description of known functions and configurations incorporated herein will be omitted when it may unnecessarily obscure the subject matter of the present invention. This is to omit the unnecessary description so as to convey the key of the present invention more clearly without fading. The same reference numerals are used for portions having similar functions and functions throughout the drawings.

Hereinafter, an advertisement providing system according to an embodiment of the present invention will be described.

1 is a configuration diagram schematically showing the main configuration of the advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement providing system 100 of the present invention includes a plurality of advertisement output devices 10, an advertisement providing device 20, and a communication network 30.

The plurality of advertisement output devices 10 receives advertisement data from the advertisement providing apparatus 20, outputs the received advertisement data, and executes an advertisement.

In this case, the advertisement request information for the advertisement data to be output is generated and transmitted to the advertisement providing apparatus 20, and when the advertisement data corresponding to the advertisement request information is received from the advertisement providing apparatus 20, the received advertisement data is received. Output

In this case, the advertisement data may be various data formats such as a video, an image, and a text, or a data format in which a video, an image, and a text are combined.

A configuration of generating advertisement request information for advertisement data to be output by the advertisement output apparatus 10 will be described later with reference to FIGS. 5 to 9.

The advertisement providing apparatus 20 manages a plurality of advertisement output devices 10, stores and manages advertisement data and advertisement delivery condition information from at least one advertiser, and provides advertisement data to a suitable advertisement output device 10. Play a role.

At this time, the advertisement delivery ratio of the advertisement data is calculated based on the advertisement delivery condition information input from the advertiser, and when the advertisement request information is received from the advertisement output device 10, the appropriate advertisement data is searched based on the advertisement request information. As a result, the searched advertisement data is provided to the advertisement output device 10 according to a preset advertisement delivery ratio.

More detailed configuration and operation of the advertisement providing apparatus 20 will be described with reference to FIG. 4.

The plurality of advertisement output devices 10 and the advertisement providing device 20 described above transmit and receive related information through the communication network 30. In this case, the communication network 30 may use various types of communication networks, for example, a wireless LAN (WLAN), a Wi-Fi, a Wibro, a Wimax, a High Speed Downlink Packet Access (HSDPA), or the like. You can also use wireless communication methods such as Ethernet, xDSL (ADSL, VDSL), HFC (Hybrid Fiber Coaxial Ca), FTTC (Fiber to The Curb), and FTTH (Fiber To The Home). It can also be used.

In addition, the communication network 30 of the present invention includes all other wireless or wired communication schemes that are well known or will be developed in the future.

As described above, the advertisement providing apparatus 20 manages a plurality of advertisement output apparatuses 10 and provides advertisement data.

Here, the plurality of advertisement output apparatuses 10 may include application programs driven in user terminals, wired or wireless web pages, outdoor advertisement media connected through a communication network, a plurality of radio media, a broadcast management apparatus for managing digital broadcast media, and a plurality of ground media. It may be any one of the ground media management apparatus for managing.

Here, the application program driven in the user terminal means an application program that can execute various contents such as a game, music, movie, or the like, or various application programs that can be executed in the user terminal, such as a messenger or a location search service.

An application program driven in the user terminal generates advertisement request information, transmits the advertisement request information to the advertisement providing apparatus 20, and outputs the advertisement data received from the advertisement providing apparatus 20 in more detail with reference to FIG. 2. Explain.

2 is a block diagram showing the main configuration of the user terminal for explaining the case that the advertisement output device according to an embodiment of the present invention is an application program driven in the user terminal.

1 and 2, the user terminal 10a includes a terminal communication unit 11, a terminal storage unit 12, a terminal control unit 13, a terminal input unit 14, a display unit 15, and a sound source output unit 16. It is configured to include).

The terminal communication unit 11 transmits and receives information with the advertisement providing apparatus 20 through the communication network 30. In particular, it transmits the advertisement request information to be described later to the advertisement providing apparatus 20, and receives the advertisement data from the advertisement providing apparatus 20.

The terminal storage unit 12 stores information related to the advertisement request information. In particular, the terminal storage unit 12 stores at least one of user information, terminal information, and application program information.

Here, the user information means identification information of the user, and for example, the mobile phone number may be included therein.

The terminal information is terminal-specific identification information. For example, the terminal information may include an electronic serial number (ESN). Here, ESN means a unique code number for each terminal that the portable terminal manufacturer notifies the service provider when the terminal production is completed.

Application program information refers to information related to the application 12a that requested to receive an advertisement among the currently executed application program 12a. A method of outputting advertisement data through the application program 12a will be described through the terminal controller 13 to be described later.

In addition, when the advertisement data is received from the advertisement providing apparatus 20, the terminal storage unit 12 may temporarily or permanently store the received advertisement data.

The terminal storage unit 12 according to the embodiment of the present invention may include a flash memory, a hard disk, a multimedia card micro type of memory (eg, SD or XD memory), It may be configured to include a storage medium such as RAM, ROM, and the like.

The terminal controller 13 is responsible for overall control of the terminal, and may be, for example, a central processing unit (CPU).

In particular, when the application program 12a is executed, the terminal controller 13 of the present invention includes at least one of user information, terminal information, and application program information stored in the terminal storage unit 12 at the request of the application program. A user interface of an application that generates advertisement request information, transmits the generated advertisement request information to the advertisement providing apparatus 20, receives advertisement data corresponding to the advertisement request information from the advertisement providing apparatus 20, and requests to receive an advertisement. It will control the output through.

In this case, when the user terminal 10a further includes a GPS module (not shown), the controller 13 generates advertisement request information further including location information, and provides more suitable advertisement data. It can also be received from.

The terminal input unit 14 serves to transmit an electrical signal according to a user input to the terminal control unit 13. In this case, the terminal input unit 14 supports various user inputs to the output advertisement data, and is implemented by various kinds of input means such as a key input means such as a keyboard or a keypad and a touch input means such as a touch sensor or a touch pad. Can be.

The display unit 15 serves to visually display various functions executed in the user terminal 10a, and includes a liquid crystal display (LCD), light emitting diodes (LEDs), organic light emitting diodes (OLEDs), and an AMOLED (AMOLED). Active matrix organic light emitting diodes, flexible displays, 3D displays, etc. may be implemented as a display means, the display unit 15 is a touch screen (touchscreen) terminal input unit The function corresponding to (14) can be performed simultaneously.

The sound source output unit 16 modulates the sound source, which is an electrical signal, into an analog signal and outputs it to the outside. In particular, when a sound source corresponding to the advertisement data is stored, the sound source output unit 16 modulates the description information of the advertisement data into an analog signal. By outputting, a function of guiding information about advertisement data to a user may be performed.

As such, when the advertisement output device 10 is an application program 12a that is driven in the user terminal 10a, when the application program 12a is executed, the user information and the terminal are requested by the application program 12a. Ad request information including at least one of information, application information, and location information is generated and transmitted to the advertisement providing apparatus 20, and when advertisement data is received from the advertisement providing apparatus 20, the application program 12a is transmitted. Will output to the.

Here, the user terminal 10a may be implemented in various forms. For example, a desk, as well as a mobile terminal such as a mobile phone, a mobile communication terminal such as a smart phone, a tablet PC, a portable media player, a personal digital assistant, a MP3 player, a navigation device, Various devices such as towers can be applied.

In the above, the case where the advertisement output device 10 is an application program 12a that is driven in the user terminal 10a has been described with reference to FIG. 2.

However, not all components illustrated in FIG. 2 are required components, and the user terminal 10a may be implemented by more components than the illustrated components, and the user terminal apparatus ( 10b) may be implemented.

In addition, the advertisement output device 10 may include a wired or wireless web page, an outdoor advertising medium connected to a communication network, a plurality of radio media, a broadcast management device for managing digital broadcast media, and a ground media management device for managing a plurality of ground media. May be

For example, when the advertisement output device 10 is a wired or wireless web page, when the user accesses the wired or wireless web page through the terminal input unit 14 of the user terminal 10a and generates connection information, the user terminal 10a Advertisement request information including any one of pre-stored log information and identification information of a wired or wireless web page is generated and transmitted to the advertisement providing apparatus 20.

Here, the identification information of the wired or wireless web page means keyword information such as category information of the wired or wireless web page to which the user is currently connected. For example, when a user accesses a web page about a news article related to a 'celebrity' provided by a specific Internet service provider, the user generates 'identity' information, which is a keyword of the web page, as identification information and transmits the identification information to the advertisement providing apparatus 20. Done. Here, the identification information of the web page may be more specific keyword information, for example, specific keyword information such as 'male, entertainer, teenage singer'.

The advertisement providing apparatus 20 that has received the information about the user searching for information on 'man, entertainer, teenage singer' is likely to be a teenage girl, and thus, wires the shopping mall advertisement data targeting the teenager. Alternatively, the web page is transmitted to the wireless web page, and the wired or wireless web page receiving the web page outputs the advertisement data received through the predetermined area.

Here, the object for transmitting and receiving information to the advertisement providing apparatus 20 may be a web server for providing a service of a wired or wireless web page, but a separate to transmit and receive information with the advertisement providing apparatus 20 to the user terminal When a program or the like is installed, information may be transmitted and received with the advertisement providing apparatus 20 under the control of the corresponding program.

In addition, when the advertisement output device 10 is an outdoor advertisement medium connected to a communication network, for example, a digital signage, a kiosk, a digital show window, or the like, the advertisement output device 10 includes outdoor advertisement medium identification information on a predetermined time basis. The advertisement request information is generated and transmitted to the advertisement providing apparatus 20, and when advertisement data is received from the advertisement providing apparatus 20, the received advertisement data is output.

For example, when the advertisement request information including the outdoor advertisement medium identification information is generated on a daily basis, and weekly, and then transmitted to the advertisement providing apparatus 20, the advertisement providing apparatus 20 may include information related to the outdoor advertisement medium identification information, For example, information on an installation area, an installation place, and the like is checked, the advertisement data is searched in consideration of the surrounding environment, and the retrieved advertisement data is transmitted to the outdoor advertisement medium.

In addition, the advertisement output device 20 may be a broadcast management device that manages a plurality of radio media and digital broadcast media.

Will be described with reference to FIG.

3 is an exemplary diagram for describing a case in which an advertisement output device according to an embodiment of the present invention is a broadcast management device.

Here, the broadcast management device 10b manages a TV, a radio and a plurality of radio media or digital broadcast media such as cable TV, IPTV (Internet Protocol TV), and DMB, and plays a role of relaying advertisement data to the media. Done.

To this end, the broadcast management apparatus 10b may include a radio wave management unit 10b_1 for managing a plurality of radio wave media and a digital broadcast medium management unit 10b_2 for managing a plurality of digital broadcast media. When the advertisement data is received from the advertisement providing apparatus 20, the media manager 10b_1 may convert the received digital advertisement data into an analog signal so as to output the received advertisement data through radio waves and transmit the converted advertisement signal to the propagation medium.

Here, in order to receive the advertisement data from the advertisement providing apparatus 20, the broadcast management apparatus 10b first generates advertisement request information including media information, broadcast program information, and advertisement output time information, and then provides the advertisement providing apparatus 20. ), And the advertisement providing apparatus 20 searches for advertisement data suitable for the above conditions and transmits the advertisement data to the broadcast management apparatus 10b.

In the present invention, for convenience of description, the broadcast management apparatus 10b for managing a plurality of broadcast media including a radio wave medium and a digital broadcast medium has been described as an example, but the present invention is not limited thereto. 20, the advertisement request information may be transmitted, and advertisement data may be received and output from the advertisement providing apparatus 20. A plurality of radio media such as television and radio may also directly transmit the advertisement request information to the advertisement providing apparatus 20. In addition, the advertisement providing apparatus 20 may convert the advertisement data into an analog signal and then transmit the advertisement data to a radio wave medium.

In addition, the advertisement output device 20 may be a ground medium management device that manages ground media such as magazines and newspapers and relays transmission of advertisement data.

At this time, the advertisement request information including the ground medium information and the publication period information is generated and transmitted to the advertisement providing apparatus 20, and the advertisement providing apparatus 20 checks this and retrieves the appropriate advertisement data and transmits it to the ground medium managing apparatus. Then, the paper medium management apparatus outputs the received advertisement data in the form of printed matter and posts the advertisement for the publication period.

As described above, the advertisement output device 10 according to the embodiment of the present invention has been described.

However, the advertisement output device 10 of the present invention is not limited thereto, and any of various devices capable of outputting an advertisement may be applied to the advertisement output device 10 of the present invention.

In order to receive the advertisement data from the advertisement providing apparatus 20, the advertisement output device 10 of the present invention may be registered in advance in an advertisement service provided by the advertisement providing apparatus 20. In this manner, the advertisement providing apparatus 20 may store and manage information on various advertisement output apparatuses 10, search for appropriate advertisement data, and transmit the information to the advertisement output apparatus 10.

Hereinafter, the advertisement providing apparatus 20 according to an embodiment of the present invention will be described with reference to FIG. 4.

4 is a block diagram showing the main configuration of the advertisement providing apparatus according to an embodiment of the present invention.

1 and 4, the advertisement providing apparatus 20 of the present invention includes a communication unit 21, a storage unit 22, and a control unit 23.

The communication unit 21 transmits and receives information through at least one advertisement output device 10 and the communication network 30, and includes various communication modules (not shown) that support wired and wireless communication methods. In particular, the communication unit 31 of the present invention collects advertisement data and advertisement transmission condition information from at least one advertiser, and transmits advertisement data corresponding to the advertisement request information when the advertisement request information is received from the advertisement output device 10. To perform.

The storage unit 22 stores and manages various data necessary for providing an advertisement. In particular, the storage unit 22 stores advertisement transmission condition information and an advertisement transmission ratio calculated by the controller 23 to be described later in response to the collected advertisement data. .

In addition, it is preferable to store information of various advertisement output devices 10 in advance. For example, when the advertisement output device 10 is an outdoor advertising medium, it is preferable to store information such as a place and an area where the outdoor advertising medium is installed in advance.

The controller 2 performs overall control for providing advertisements to the plurality of advertisement output devices 10 of the present invention. First, at least one advertisement data is collected from at least one advertiser. In this case, it is preferable to collect advertisement data and advertisement transmission condition information corresponding thereto from the advertiser.

The advertisement delivery condition information is information generated according to the setting of the advertiser. For example, the advertiser may input information about the advertisement output device 10 to which advertisement data is to be posted. For example, the advertiser may set the advertisement data to be published through an application program driven in a user terminal or to set the advertisement data to be published through a paper medium. In addition, the advertisement output region may be further set when the advertisement data is posted through the outdoor advertisement medium. In addition, the advertisement output device 10 to be output may be set according to priority.

In addition to this, an advertisement target, advertisement output period information, etc. may be further set, and the amount of money to be paid by the advertiser may be checked according to the advertisement delivery condition information, and the condition information may be adjusted.

Table 1 below is an example of advertisement delivery condition information corresponding to advertisement data set through the above-described process.

Ad data Advertising output device Ad output area Advertising
object Advertising
Output period Advertising
keyword Ad data A 1. Applications running on the user terminal
2. Wired or wireless web page
3. Broadcasting media management device
4. outdoor advertising media - 10
Woman one month shopping mall Ad data B Floor media management device Seoul 30s girl one month Luxury Ad data C 1. Wired or wireless web page
2. Application program running on the user terminal Seoul 20's man one week game

The advertiser A sets the priority information so that the advertisement data A is output in the order of an application program running on a user terminal, a wired or wireless web page, a broadcast media management apparatus, and an outdoor advertisement media. At this time, the condition is set so that the advertisement data is output to target the teenage girls for a month, the advertising keyword at this time is a favorite shopping mall for teenagers.

In this case, although the advertisement keyword is input through the setting of the advertiser, the controller 23 may extract the advertisement keyword based on the advertisement data.

Advertiser B wants the advertisement data B to be output through a paper medium such as a newspaper or a magazine. At this time, an advertisement related to luxury goods is intended for a month targeting women in their 30s.

Advertiser C sets the priority data so that the advertisement data C is output in order of a wired or wireless web page and an application running on a user terminal. In order to output the advertisement data, advertisement delivery condition information was input.

Thereafter, the controller 23 calculates an advertisement delivery rate of the advertisement data based on the advertisement delivery condition information.

In the above Table 1, the advertisement data A sends an advertisement to the application program running on the user terminal according to the priority information of the advertiser at a rate of 45%, 20% for wired or wireless web pages, respectively, and a broadcasting medium management device. 10% and 5% to the outdoor advertising media to calculate the rate of advertising delivery to calculate the advertisement.

Since the advertisement data B has only information on the ground media management device, the advertisement transmission rate is calculated to 100% of the ground media management device, and the advertisement data C is 40% on the wired or wireless web page, respectively. 20% of the program will calculate the rate of advertising.

Subsequently, when the advertisement data is provided to the plurality of advertisement output devices 10 according to the set advertisement delivery rate, the advertisement data is adjusted based on the advertisement output period. For example, since the advertisement data C is set to output an advertisement for one week, an advertisement is provided by allocating a time of 168 hours (24 hours x 7 days) by a predetermined advertisement delivery rate.

The advertisement sending rate calculated based on the advertisement sending condition information described above is merely an example, and the advertisement sending rate may be calculated by various methods.

Thereafter, the controller 23 receives the advertisement request information from the advertisement output device 10. For example, when the advertisement output device 10 is an application program driven in a user terminal, when the application program is executed, information of any one of user information, terminal information, application information, and location information is requested by the application program. The advertisement request information including the generated advertisement information is generated and transmitted to the controller 23 of the advertisement providing apparatus 20, and the controller 23 checks the received advertisement request information and then retrieves appropriate advertisement data.

In this case, when the application is an application that provides a service related to beauty, the application may be executed by a lot of teenage girls. Therefore, the advertisement data A is selected as appropriate advertisement data and then provided according to a preset advertisement transmission rate.

On the other hand, if the application is a martial arts game, the user who executes the application is likely to be a man in his 20's. Therefore, the advertisement data C is selected as appropriate advertisement data and then provided according to a predetermined advertisement transmission rate.

In this case, when there is more than one suitable advertisement data search result, the advertisement data may be controlled under the control of the controller 23.

For example, the advertisement data may be provided by alternately providing the advertisement data at 10 minute intervals, or by alternately providing the advertisement data at a daily interval.

Thereafter, the control unit 23 transmits the advertisement data to the advertisement output device 10, and when advertisement execution information is received from the advertisement output device 10, analyzes the advertisement effect based on the received advertisement execution information, and You can also adjust your ad delivery rate.

In this case, the advertisement execution information will be different according to the characteristics of the advertisement output device 10. For example, the advertisement execution information in the case of an application program running on a user terminal, a wired or wireless web page may be the number of click events.

On the other hand, in the case of outdoor advertising media, the advertisement execution information may simply be calculated as an advertisement posting period or may be a substantial effect, such as sales volume of an advertisement product or a site recognition analysis result.

On the other hand, in the case of a broadcast medium, the audience rating information of a broadcast program may be set as advertisement execution information, and in the case of a paper medium, the sales volume information of the corresponding medium may be advertisement execution information.

At this time, in the case of the outdoor advertising medium and the ground medium, if the corresponding advertisement page is provided with a QR code for additional information on the advertisement data, the QR code access information of the user may be calculated as advertisement execution information.

Thereafter, the advertisement providing apparatus 20 may analyze the advertisement effect on the advertisement data output based on the advertisement execution information, and adjust the advertisement transmission rate based on the analyzed result.

The advertisement data A will be described as an example.

45% of the application programs running on the user terminal account for the advertisement transmission rate of the advertisement data A, and 20% of the wired or wireless web pages. In this case, since the advertisement output period is one month (based on 30 days), the total advertisement output time is 720 hours. Depending on the rate of advertisement delivery, the application runs on the user terminal for 324 hours, and the wired or wireless web page provides an advertisement for 144 hours each.

After that, the application running on the user terminal and the advertisement click event on the wired or wireless web page are analyzed, and the effect of the advertisement on the wired web page is analyzed in the order of the wired web page, the wireless web page, and the application running on the user terminal. If so, adjust the rate of advertisement delivery based on the analyzed results.

For example, the rate of advertisement delivery is adjusted to 30% for wired web pages, 20% for wireless web pages, and 15% for applications running on user terminals.

However, this is also merely an example, and the advertisement delivery rate may be adjusted in various ways based on the advertisement effect.

To this end, the controller 23 of the present invention calculates an advertisement delivery rate of the advertisement data based on the advertisement delivery condition information, and adjusts the advertisement delivery rate according to the advertisement effect. When the advertisement request information is received from the device 10, an advertisement providing module that retrieves the advertisement data suitable for the advertisement output device 10, and provides the advertisement data retrieved by the advertisement output device 10 according to a preset advertisement delivery ratio ( 23b), after transmitting the advertisement data to the advertisement output device 10, it may be configured to include an effect analysis module 23c for analyzing the effects of the transmission of the advertisement data.

In addition, it may be configured to include a report creation module 23d for creating an analysis report for presenting the analyzed result to the advertiser.

In addition, the advertisement providing apparatus 10 may further include a charging unit 24 for calculating the charge according to the advertisement sending condition from the advertiser after transmitting the advertisement data to the advertisement output device 10.

As such, by providing the advertisement data by integrating the advertisement providing apparatus 20 with various advertisement output apparatuses 10, the advertiser can output advertisements to various advertisement output apparatuses through one advertisement registration. There is an advantage that the convenience and advertising effect is maximized.

In addition, by analyzing the effects on the advertisement data output through the various advertisement output device 10 and providing them to the advertiser, there is an advantage that the advertiser can check the advertising effect on his own ads in a batch.

In addition, the advertisement delivery rate is calculated based on the advertisement delivery condition information collected from the advertiser, the advertisement data is provided to the advertisement output device according to the set advertisement delivery rate, and the advertisement delivery rate is adjusted according to the user's response. Providing advertising data has the advantage of maximizing the advertising effect.

The main configuration and operation method of the advertisement providing apparatus 20 have been described above.

The advertisement providing apparatus 20 according to an embodiment of the present invention has been described with an example of calculating, based on advertisement delivery condition information input by an advertiser when calculating an advertisement delivery rate, but is not limited thereto. ), If the trend information of the plurality of advertisement output devices 10 is stored in advance, it is possible to calculate the advertisement transmission rate based on this.

For example, as shown in the advertisement data A of Table 1, the advertiser sets priority information such that the advertisement data is output in the order of an application running on the user terminal, a wired or wireless web page, a broadcasting medium management apparatus, and an outdoor advertising medium. If so, the advertisement providing apparatus 20 may change the priority based on the trend information of the medium.

For example, the majority of users exposed to advertisements through application programs, wired or wireless web pages running on the user terminal will be young people in their 10s and 30s. If the advertisement data A is a product intended for the sixties, the advertisement data output through an application running on the user terminal, a wired or wireless web page can be predicted that the advertisement effect will be lowered in advance. Even if priority information is input in order, the advertisement providing apparatus 20 may change the priority so that the advertisement data is posted in the order of the broadcast media management apparatus and the outdoor advertisement media.

In this case, when the advertisement providing apparatus 20 changes the priority, it reports to the advertiser, and the advertiser outputs the advertisement data according to the priority or the input priority. You can also choose whether or not.

The advertisement providing apparatus 20 of the present invention described above may be implemented as one or more servers operating in a server-based computing method or a cloud method. In particular, the information transmitted and received through the advertisement providing system 100 can be provided through a cloud computing function that can be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technology in digital terminals such as desktops, tablet computers, laptops, netbooks and smart phones to provide virtualized IT (Information Technology) resources such as hardware (server, storage, (Database, security, web server, etc.), service, data, etc. on demand. In the present invention, all information transmitted and received between the advertisement output device 10 and the advertisement providing device 20 may be stored in a cloud computing device on the Internet, and may be transmitted anytime, anywhere.

Hereinafter, an advertisement providing method according to an exemplary embodiment of the present invention will be described with reference to FIG. 5.

5 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.

1 and 5, first, the advertisement providing apparatus 20 collects advertisement data and advertisement delivery condition information from an advertiser (S101). Thereafter, the advertisement delivery rate is calculated based on the advertisement delivery condition information (S103). Since the configuration for calculating the advertisement delivery rate has been described with reference to FIG. 4, a detailed description thereof will be omitted.

Subsequently, when advertisement request information is received from the advertisement output device 10 (S105), the advertisement providing device 20 searches for advertisement data suitable for the advertisement output device 10 based on the advertisement request information (S107), The retrieved advertisement data is provided according to a preset advertisement delivery ratio (S109).

In this case, when two or more pieces of advertisement data suitable for the advertisement output device 10 are retrieved, the advertisement data may be provided by adjusting a schedule. Thereafter, the advertisement execution information is received from the advertisement output device 10 (S111), and the advertisement effect is analyzed based on the received advertisement execution information (S113).

When the advertisement effect is analyzed, the advertisement transmission rate is adjusted based on the analyzed result, and for the subsequent advertisement provision, advertisement data is provided according to the adjusted advertisement transmission ratio (S113).

Hereinafter, when the advertisement output device 10 is an application program driven in the user terminal, an advertisement providing method will be described with reference to FIG. 6.

6 is a flowchart illustrating an advertisement providing method when the advertisement output device according to an embodiment of the present invention is an application program driven in a user terminal.

1 and 6, a user executes a specific application program in a user terminal (S201). Here, the application program driven in the user terminal may be an application program that can execute various contents such as a game, music, movie, or the like, or various application programs that can be executed in the user terminal such as a messenger or a location search service.

When such an application program is executed (S201), advertisement request information including any one of user information, terminal information, application information, or location information is generated by a request of the application program (S203).

Thereafter, the user terminal transmits the generated advertisement request information to the advertisement providing apparatus 20, and the advertisement providing apparatus 20 checks the advertisement request information of the user, retrieves suitable advertisement data, and then uses the retrieved advertisement data. After transmitting to the terminal, the application program of the user terminal receives it (S207), and inserts the advertisement data in a specific area within the application program and outputs it (S209).

Subsequently, when a click event is generated from a user, advertisement execution information including click event information is generated in a predetermined period unit, for example, 10 minutes, 1 hour, 1 day, and the like, and transmitted to the advertisement providing apparatus 20 ( S211) can be.

Hereinafter, when the advertisement output device 10 is a wired or wireless web page, an advertisement providing method will be described with reference to FIG. 7.

7 is a flowchart illustrating an advertisement providing method when the advertisement output device according to an embodiment of the present invention is a wired or wireless web page.

1 and 7, when a user accesses a wired or wireless web page through a user terminal, the wired or wireless web page checks the user's connection information (S301). Thereafter, by requesting a wired or wireless web page, the log information of the user terminal is checked and collected (S303).

By collecting log information, the user may further check information on a site that he / she frequently visits, and may be omitted to help in identifying the user's disposition or in some cases.

Thereafter, advertisement request information including any one of identification information or user log information of the wired or wireless web page is generated (S305) and transmitted to the advertisement providing apparatus 20.

The identification information of the wired or wireless web page may be keyword information of the corresponding page. For example, if the page has a keyword of 'male, entertainer, teenage singer', the advertisement request information including the keyword information is generated.

Since the subsequent process is similar to the step S205 ~ S211 of Figure 6, a detailed description thereof will be omitted.

Hereinafter, when the advertisement output device 10 is a broadcast management device, an advertisement providing method will be described with reference to FIG. 8.

8 is a flowchart illustrating an advertisement providing method when the advertisement output device according to an embodiment of the present invention is a broadcast management device.

1 and 8, the broadcast management apparatus first determines the necessity of receiving advertisement data from the advertisement providing apparatus 20 (S401).

The broadcast management apparatus is a device for relaying and managing advertisements of various broadcast media, for example, broadcast media such as television, radio, DMB, cable TV, and IPTV. To this end, the broadcast management apparatus receives and stores advertisement data in advance, and controls the received advertisement data according to a broadcast schedule to provide advertisement data to a corresponding medium.

In this case, in the case of a propagation medium, the digital advertisement data may be converted into broadcast data and transmitted.

Therefore, if the advertisement data is required, for example, if the previously stored advertisement data is old advertisement data, it is necessary to receive new advertisement data. Therefore, the necessity may be determined in consideration of this, or it may be requested to receive the advertisement data on a regular basis. have.

At this time, the broadcast management device generates advertisement request information including any one of media information, broadcast program information, and advertisement output time information for exporting broadcast data (S403), and transmits the advertisement request information to the advertisement providing apparatus 20 (S405).

The advertisement providing apparatus 20 receiving the information checks the advertisement request information, and when the corresponding broadcast program is a program that is broadcasted on the television at 6pm on Sunday evening, viewers watching the broadcast program may be primarily family members. The advertisement data targeting the family can be retrieved and transmitted to the broadcast management device.

Thereafter, when the advertisement data is received from the advertisement providing apparatus 20 (S407), the broadcast management apparatus stores the received data and outputs the advertisement data according to the schedule of the broadcast program (S409).

For example, if a broadcast program is broadcasted on a television at 6 pm on a Sunday evening, the broadcast management device generates and transmits advertisement request information including information about the broadcast program, and when broadcast data is received from the advertisement providing apparatus 20, Output advertising data in the time zone.

Subsequently, when the broadcasting of the broadcasting program is finished, the advertisement rating is evaluated to generate advertisement execution information including the viewer rating information, and the information about this is transmitted to the advertisement providing apparatus 20 (S415), and the advertisement providing apparatus 20 does this. On the basis of this, the effect of advertising can be analyzed and the rate of advertisement delivery can be adjusted.

In this case, in the case of a broadcast program having a high viewer rating as well as adjustment of an advertisement transmission rate, when two or more suitable advertisement data are found, the advertisement data paying a large amount of money may be selected and transmitted to the broadcast management device.

The broadcast management device may transmit the advertisement execution information including the audience rating information as soon as the broadcast program ends, or may transmit the advertisement execution information to the advertisement providing apparatus 20 on a predetermined period basis.

Hereinafter, when the advertisement output device 10 is a paper medium management device, an advertisement providing method will be described with reference to FIG. 9.

9 is a flowchart illustrating an advertisement providing method when the advertisement output apparatus according to an embodiment of the present invention is a ground media management apparatus.

1 and 9, the ground medium management apparatus first determines the necessity of receiving advertisement data from the advertisement providing apparatus 20 like the broadcast management apparatus (5401).

Here, the ground media management apparatus is a device for relaying and managing advertisements of various ground media, for example, ground media such as newspapers and magazines. To this end, the ground media management apparatus receives and stores advertisement data in advance, and provides the advertisement data to the corresponding media according to the publication schedule of the ground media.

Therefore, for this purpose, the ground medium management apparatus may request advertisement data if advertisement data is required, for example, if previously stored advertisement data is old advertisement data, or request advertisement data transmission to the advertisement providing apparatus 20 for a predetermined period. have.

Subsequently, if it is determined that the advertisement data is necessary, advertisement request information including any one of paper medium information and publication period information is generated (S503), and transmitted to the advertisement providing apparatus 20 (S505). Thereafter, when advertisement data is received from the advertisement providing apparatus 20 (S507). The received advertisement data is transmitted to the corresponding medium according to the publication schedule of the paper medium to output the advertisement data (S511).

For example, in the case of daily paper, weekly paper, or monthly paper, advertisement data may be transmitted before the publication date of the media.

Thereafter, advertisement execution information including sales volume information of the ground medium may be generated (S513) and transmitted to the advertisement providing apparatus (S515).

The advertisement providing apparatus 20 may analyze the advertisement effect and adjust the advertisement transmission rate based on this.

In addition, when the advertisement output device 10 is an outdoor advertisement medium, the outdoor advertisement medium generates advertisement request information including the outdoor advertisement medium identification information on a predetermined time basis and transmits the advertisement request information to the advertisement providing device 20, and the advertisement providing device. The advertisement may determine which advertisement request information is received from the outdoor advertisement medium, and select suitable advertisement data based on previously stored information such as an installation area and an installation place.

As described above, the advertisement providing method of the present invention has the advantage that the convenience and advertisement effect of the advertiser is maximized by collectively managing advertisement data provision to various advertisement output devices.

In the above, the advertisement providing method according to an embodiment of the present invention has been described.

The advertisement providing method according to the embodiment of the present invention may be embodied as computer readable codes on a computer readable recording medium. The computer readable recording medium may include program instructions, data files, data structures, and the like, alone or in combination, and includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (ROM), random access memory (RAM), flash memory, and the like, such as a magneto-optical medium such as a magneto-optical medium and a floppy disk, And hardware devices that are specifically configured to perform the functions described herein.

In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers of the technical field to which the present invention belongs.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be appreciated by those skilled in the art that numerous changes and modifications can be made to the invention. And all such modifications and changes as fall within the scope of the present invention are therefore to be regarded as being within the scope of the present invention.

The present invention relates to an advertisement providing method, and more particularly, to an advertisement providing method, an advertisement providing system and an apparatus therefor that can provide advertisement by integrating and managing various advertisement output devices.

According to the present invention, by providing various advertisement output devices to provide advertising data, the advertiser can output the advertisement to the various advertisement output devices through one registration, the advertiser's convenience and advertising effect is maximized This can contribute to the development of the advertising services industry.

10: advertisement output device 20: advertisement providing device 21: communication unit
22: storage unit 23: control unit 24: billing unit
30: communication network 100: advertisement providing system

Claims (15)

Generating at least one advertisement request information and transmitting the advertisement request information to an advertisement providing apparatus, and outputting the received advertisement data when advertisement data is received from the advertisement providing apparatus; And
Store and manage at least one advertisement data and advertisement sending condition information, calculate an advertisement sending rate of the advertisement data based on the advertisement sending condition information, and when advertisement request information is received from the advertisement output device, An advertisement providing apparatus for searching for advertisement data suitable for an output device and providing the advertisement data retrieved to the advertisement output device according to a preset advertisement delivery ratio;
Wherein the advertisement providing system comprises: A communication unit which collects advertisement data and advertisement transmission condition information from at least one advertiser and transmits and receives information with at least one advertisement output device;
A storage unit for storing the advertisement sending condition information and the advertisement sending rate corresponding to the advertisement data; And
The advertisement sending rate of the advertisement data is calculated based on the advertisement sending condition information, and when advertisement request information is received from the advertisement output device, the advertisement data suitable for the advertisement output device is searched for, and the advertisement output device is searched by the advertisement output device. A controller configured to provide the advertisement data according to a preset advertisement transmission rate;
Advertisement providing device comprising a. The method of claim 2,
A billing unit configured to calculate billing based on an advertisement delivery condition after transmitting the advertisement data to the advertisement output device;
Advertisement providing device further comprising. The method of claim 2,
The advertisement delivery condition information
And an advertisement output device to output the advertisement data, an advertisement output region, an advertisement target, an advertisement output period, and advertisement keyword information. The method of claim 2,
The control unit
And transmitting the advertisement data to the advertisement output device, analyzing the advertisement effect, and adjusting the advertisement transmission rate. The method of claim 2,
The control unit
An advertisement sending rate calculating module for calculating an advertisement sending rate of advertisement data based on the advertisement sending condition information and adjusting an advertisement sending rate according to an advertisement effect;
An advertisement providing module that retrieves advertisement data suitable for the advertisement output apparatus when the advertisement request information is received from the advertisement output apparatus, and provides advertisement data searched to the advertisement output apparatus according to a preset advertisement transmission rate; And
An effect analysis module for analyzing the effect of transmitting the advertisement data after transmitting the advertisement data to the advertisement output device;
Advertisement providing device comprising a. The method of claim 2,
The advertising output device
Any one of an application running on a user terminal, a wired or wireless web page, an outdoor advertising medium connected through a communication network, a plurality of radio media, a broadcast management device for managing digital broadcast media, and a ground media management device for managing a plurality of ground media Advertisement providing device, characterized in that. Calculating and registering an advertisement transmission rate of the advertisement data by the advertisement providing apparatus;
Receiving, by the advertisement providing device, advertisement request information from at least one advertisement output device;
Retrieving advertisement data suitable for the advertisement output device based on the advertisement request information; And
Providing the advertisement data searched by the advertisement output device according to the preset advertisement rate;
Wherein the advertisement is provided to the user. The method of claim 8,
The registering step
Collecting, by the advertisement providing device, advertisement data and advertisement delivery condition information from at least one advertiser; And
Calculating, by the advertisement providing device, an advertisement delivery rate of the advertisement data based on the advertisement delivery condition information;
Wherein the advertisement is provided to the user. The method of claim 8,
Before receiving the ad request information
When the advertisement output device is an application program running in the user terminal,
Executing the application program on the advertisement output device;
Generating, at the advertisement output device, advertisement request information including any one of user information, terminal information, and application information by a request of the application program; And
Transmitting, by the advertisement output device, the generated advertisement request information to the advertisement providing device;
Wherein the advertisement is provided to the user. The method of claim 8,
Before receiving the ad request information
If the advertisement output device is a wired or wireless web page,
Confirming, by the advertisement output device, access information from a user terminal;
Collecting log information of the user terminal by the advertisement output device;
Generating, by the advertisement output device, advertisement request information including any one of the wired or wireless web page identification information and user log information; And
Transmitting, by the advertisement output device, the generated advertisement request information to the advertisement providing device;
Advertisement providing method comprising a The method of claim 8,
Before receiving the ad request information
When the advertisement output device is an outdoor advertising medium connected through a communication network
Generating advertisement request information including the outdoor advertisement medium identification information on a predetermined time basis; And
Transmitting, by the advertisement output device, the generated advertisement request information to the advertisement providing device;
Wherein the advertisement is provided to the user. The method of claim 8,
Before receiving the ad request information
When the advertisement output device is a broadcast management device
Generating advertisement request information including any one of media information, broadcast program information, and advertisement output time information; And
Transmitting, by the advertisement output device, the generated advertisement request information to the advertisement providing device;
Wherein the advertisement is provided to the user. The method of claim 8,
Before receiving the ad request information
When the advertisement output device is a paper medium management device
Generating advertisement request information including any one of paper medium information and publication period information; And
Transmitting, by the advertisement output device, the generated advertisement request information to the advertisement providing device;
Wherein the advertisement is provided to the user. The method of claim 8,
After the providing step
Receiving advertisement execution information from the advertisement output device;
Analyzing an advertisement effect based on the advertisement execution information; And
Adjusting an advertisement transmission rate according to the analyzed result;
Advertising providing method further comprising a.

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