KR20130101748A - Method for providing promotion based on point of time - Google Patents

Abstract

PURPOSE: A point of time-based promotion providing method significantly reduces promotion costs by employing a mobile application in operating a promotion campaign. CONSTITUTION: A mobile application (115) becomes aware that a message associated with a user's transaction approval has arrived. The application recognizes promotion identifiers indicating transaction means, membership stores, or both from the contents of the message. An operating server (200) identifies a promotion list including one or more promotion items corresponding to the promotion identifiers and a set of promotion rules corresponding to the promotion identifiers. Based on the promotion rules, the application identifies one or more promotion targets from the promotion list's items and outputs the targets. [Reference numerals] (200) Operating server; (500) Receive a message coupled with a user's transaction approval results; (505) Check the contents of the received message; (510) Identify a promotion identifier including at least one out of a transaction means or a partnership store in the message contents; (515) Request for a promotion list and rules corresponding to the promotion identifier by transmitting the promotion identifier to the operating server; (520) Receive the promotion identifier and check out the promotion list and rules corresponding to the promotion identifier; (525) Provide the application with the promotion list and rules corresponding to the promotion identifier; (530) Receive the promotion list and rules corresponding to the promotion identifier from the operating server; (535) Select promotion targets among promotion information of the promotion list based on the promotion rules according to a first view point promotion method or a third view point promotion method; (540) Output the promotion information for the promotion target and check the user's reaction; (545) Organize promotion results corresponding to the user's reaction to the promotion information and provide the results to the operating server; (550) Receive the promotion results and save them; (555) Charge the promotion requested application for promotion costs and collect the fee; (AA) Mobile device (100)'s application (115); (BB) Has the promotion information for the promotion target been checked out ?; (CC,EE) Yes; (DD) Is it necessary to charge the promotion requested application for promotion costs and collect the fee ?

Description

Method for Providing Promotion based on Point of Time}

According to the present invention, when a message linked to a transaction approval result of a user is received by a wireless terminal, a promotion corresponding to at least one of a transaction means and an affiliated store included in the message content of the received message is assigned to the wireless terminal according to a specified rule. To be provided by the provided application.

Each institution / company is sending a message to provide various promotions in the form of SMS / MMS as part of a marketing tool. However, promotional messages sent by an agency / corporate are generally considered to be spam messages from the customer, whether or not the customer has agreed to receive them, and as a result, the effect is relatively insignificant compared to the promotional cost spent. Stay.

On the other hand, the only message that is not considered to be spam from the institution / corporate is a notification message sent in order to prevent fraudulent transactions in conjunction with a transaction approval result such as a customer's payment or financial transaction. The customer can check various information linked with the result of the transaction approval through a message notified to prevent the illegal transaction.

An object of the present invention for solving the above problems, included in the message content of the received message by the application provided in the wireless terminal at the time when the message associated with the transaction approval result of the user is received by the wireless terminal. One or more promotions included in the promotion list based on the confirmed promotion rule after the promotion identifier corresponding to at least one of the trade means and the affiliated store is confirmed, the promotion list corresponding to the promotion identifier and the promotion rule are confirmed. The present invention provides a method of providing a time-based promotion in which at least one promotion target is selected and provided.

According to an exemplary embodiment of the present invention, there is provided a method of providing a time-based promotion in a method of providing a time-based promotion executed in a user's wireless terminal, the method comprising: checking a received message in association with a transaction approval result of the user; Confirming at least one promotion identifier of the transaction means and the affiliate store corresponding to the transaction approval result, a promotion list including at least one promotion information corresponding to the promotion identifier, and a promotion rule corresponding to the promotion identifier And selecting and outputting at least one promotion object from one or more promotion information included in the promotion list based on the promotion rule.

According to the present invention, the checking of the promotion list including one or more promotion information corresponding to the promotion identifier and the promotion rule corresponding to the promotion identifier includes: transmitting the confirmed promotion identifier to a designated server; And receiving a promotion list and a promotion rule corresponding to the promotion identifier from a server.

According to the present invention, the method for providing a time-based promotion further includes classifying and accumulating message configuration information included in at least one message content identified for a predetermined period for each designated storage item, wherein the promotion rule stores the accumulated data. And a rule for selecting at least one promotion object from one or more promotion information included in the promotion list based on the item-specific configuration information. Here, the message configuration information, information corresponding to at least one of payment means, merchants, amounts, date and time, affiliates for payment approval, financial means for the financial transaction, information corresponding to at least one of the branches, amounts, date and time, It may include at least one of the accumulated value for the point accumulation, information corresponding to the earning point, date and time, use value for the use of the point, the point of use, the date and time.

According to the present invention, the time-based promotion providing method further comprises the step of storing the index information for each N (N≥1) category for providing the promotion, the promotion rule is the index for the stored N categories And a rule for selecting at least one promotion object from one or more promotion information included in the promotion list compared with the information.

According to the present invention, the time-based promotion providing method may further include providing a user response corresponding to the output of the promotion information to the server.

According to the present invention, the wireless terminal may be connected to a data network based on packet communication, and the message may include a message pushed through the data network.

According to the present invention, the wireless terminal may store a program including a command to cause the user's wireless terminal to perform the viewpoint-based promotion providing method according to the present invention.

According to the present invention, by providing the promotion itself through the application mounted on the wireless terminal, compared to the conventional way to send a promotional message in the form of SMS / MMS, the cost of promotion is significantly reduced, and most Providing a promotion through the application at the time when a message associated with a transaction approval result of the user which is not regarded as spam by the user is received, there is an advantage of improving the effect of the promotion.

1 is a diagram illustrating a functional configuration of a wireless terminal and an application of the present invention.
2 is a view showing the configuration of a viewpoint-based promotion providing system of the present invention.
3 is a diagram illustrating a process of setting index information in an application according to an embodiment of the present invention.
4 is a diagram illustrating a process of providing a message to an application according to an embodiment of the present invention.
5 is a diagram illustrating a self promotion process of an application according to an embodiment of the present invention.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention. For example, it is possible that a configuration provided on the server side is implemented on the terminal side, or conversely, a configuration portion provided on the terminal side is implemented on the server side.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a view showing the functional configuration of the wireless terminal 100 and the application 115 of the present invention.

In more detail, in FIG. 1, when a message interworking with a transaction approval result of a user is received by the wireless terminal 100, a promotion corresponding to at least one of a transaction means and an affiliated store included in the message content of the received message is specified. The application 115 corresponding to the program configuration to be provided according to the rules and the configuration of the wireless terminal 100, and those skilled in the art to which the present invention pertains, see FIG. Or modified to be able to infer various implementation methods for the function of the wireless terminal 100, but the present invention comprises all the implementation methods inferred, the technical features of only the implementation method shown in FIG. It is not limited.

Referring to FIG. 1, the wireless terminal 100 includes a control unit 101, a memory unit 113, a screen output unit 102, a key input unit 103, a sound output unit 104, and a sound input unit 105. And a camera unit 106, a wireless network communication module 109, a near field communication module 108, an NFC module 110, a positioning module 111, a USIM reader unit 112, and a USIM, and a power supply. It has a battery 107 for.

The control unit 101 is a general term for controlling the operation of the wireless terminal 100. The control unit 101 includes at least one processor and an execution memory, BUS). According to the present invention, the control unit 101 loads at least one program code provided in the wireless terminal 100 into the execution memory through the processor, and outputs the result through at least one configuration And controls the operation of the wireless terminal 100. FIG. Hereinafter, the configuration of the application of the present invention implemented in the form of program code for convenience will be described in the controller 101.

The memory unit 113 is a generic term for a nonvolatile memory corresponding to a storage resource included in the wireless terminal 100, and includes at least one program code executed through the controller 101 and at least used by the program code. Store and maintain one data set. The memory unit 113 basically includes a system program code and a system data set corresponding to an operating system of the wireless terminal 100, a communication program code and a communication data set for processing a wireless communication connection of the wireless terminal 100, and at least One application program code and an application data set are stored, and the program code and data set corresponding to the application 115 of the present invention are also stored in the memory unit 113.

The screen output unit 102 includes a screen output device (for example, a liquid crystal display (LCD) device) corresponding to an output resource included in the wireless terminal 100 and a screen output module for driving the same. 101 is connected to the bus and outputs a calculation result corresponding to a screen output among various calculation results of the controller 101 to the screen output device.

The key input unit 103 is composed of a key input device (or a touch screen device linked to the screen output unit 102) corresponding to the input resources provided in the wireless terminal 100 and a key input module for driving the same. The controller 101 is connected to the control unit 101 by a bus and inputs a command for instructing various operations of the control unit 101, or inputs data necessary for the operation of the control unit 101.

The sound output unit 104 includes a speaker corresponding to an output resource provided in the wireless terminal 100 and a sound module for driving the speaker, and is connected to the control unit 101 by a bus and the control unit 101. The operation result corresponding to the sound output is output from the various operation results of the through the speaker. The sound module decodes sound data to be output through the speaker and converts the sound data into a sound signal.

The sound input unit 105 is composed of a microphone corresponding to an input resource provided in the wireless terminal 100 and a sound module for driving the microphone, and transmits sound data input through the microphone to the controller 101. do. The sound module encodes and encodes a sound signal input through the microphone.

The camera unit 106 includes an optical unit, a charge coupled device (CCD), and a camera module for driving the same, and acquires bitmap data input to the CCD through the optical unit. The bitmap data may include both still image data and moving image data.

The wireless network communication module 109 and the short range wireless communication module 108 are communication resources provided in the wireless terminal 100, and the wireless network communication module 109 is connected to a wireless communication network through a base station, The wireless communication module 108 connects to a local area communication device or a wireless AP located at a short distance.

The wireless network communication module 109 is a general term for a communication configuration for connecting the wireless terminal 100 to wireless communication, and includes an antenna, an RF module, a baseband module, and a signal processing module for transmitting and receiving radio frequency signals of a specific frequency band. It is configured to include at least one, connected to the bus via the control unit 101 transmits the calculation result corresponding to the wireless communication of the various calculation results of the control unit 101 via wireless communication, or receives data through wireless communication By transmitting to the control unit 101, and maintaining the procedure of connection, registration, communication, handoff of the wireless communication. According to the present invention, the wireless network communication module 109 may connect the wireless terminal 100 to a telephone call network including a telephone call channel and a data channel via an exchange, and in some cases not through the exchange. It can be connected to a data network that provides packet communication-based wireless network data communication.

According to an exemplary embodiment of the present invention, the wireless network communication module 109 is configured to perform at least one of connection, location registration, call processing, call connection, data communication, and handoff to a mobile communication network according to the CDMA / WCDMA standard. It includes. Meanwhile, according to the intention of the person skilled in the art, the wireless network communication module 109 may further include a portable Internet communication configuration for performing at least one of access to the portable Internet, location registration, data communication, and handoff according to the IEEE 802.16 standard. It is apparent that the present invention is not limited by the wireless communication configuration provided by the wireless network communication module 109.

The short range wireless communication module 108 is a short range communication module for connecting a communication session using a radio frequency signal as a communication medium within a predetermined distance, and preferably includes at least one of Wi-Fi communication, Bluetooth communication, and public wireless communication. Can be. According to an embodiment of the present invention, the short range wireless communication module 108 may be integrated with the wireless network communication module 109. According to the present invention, the short range wireless communication module 108 connects the wireless terminal 100 to a data network for providing short range wireless data communication based on packet communication through a wireless AP.

The NFC module 110 is a proximity communication module for transmitting data between terminals at a close distance of about 10 cm according to the NFC (Near Field Communication) standard that uses the 13.56Mz frequency band of the ISO 18000 series wireless communication standard. The short range wireless communication module 108 may be integrally implemented or may be implemented as a separate communication module. According to the intention of the person skilled in the art, the NFC module 110 may provide proximity communication of another frequency band (eg, 900Mhz band, etc.) supported by the ISO 18000 series standard in addition to the 13.56Mz frequency band, whereby the present invention is not limited thereto. No. Meanwhile, the NFC module 110 may be included in a communication resource provided in the wireless terminal 100 according to a target to which the NFC module 110 communicates in close proximity.

The positioning module 111 comprises a GPS positioning module for positioning a moving position of the wireless terminal 100. The positioning module 111 receives satellite signals transmitted from at least three GPS satellites orbiting the earth orbit, 100 are calculated. According to another embodiment of the present invention, the position location module 111 is connected to at least two base stations (or connection points) (Or an arrival angle) between the mobile terminal 100 and the mobile terminal 100. The terrestrial positioning module may be configured to determine a position of the mobile terminal 100 using a terrestrial positioning method.

The USIM reader unit 112 is a generic term of a configuration for exchanging at least one data set with a universal subscriber identity module that is mounted or detached from the wireless terminal 100 based on the ISO / IEC 7816 standard , And the data set is exchanged in a half duplex communication manner through an APDU (Application Protocol Data Unit).

The USIM is an SIM type card having an IC chip according to the ISO / IEC 7816 standard, and includes an input / output interface including at least one contact connected to the USIM reader unit 112, (Or processing) the program code for the IC chip or extracting (or processing) the data set in accordance with at least one command transmitted from the wireless terminal 100 in connection with the input / output interface To the input / output interface.

The application 115 of the present invention is downloaded from the program providing server 260 (eg, Apple's App Store, etc.) through the data network to which the communication resources are accessible, and stored in the memory 113. The downloaded application 115 operates in conjunction with the operation server 200 shown in FIG. 2, and may be manually driven by a user, or may be automatically driven (or activated) after user confirmation or by message reception. . Meanwhile, a separate program may be driven in advance in order to automatically drive the application 115 after the user confirmation or the like, and the present invention is not limited thereto.

Referring to FIG. 1, the application 115 of the wireless terminal 100 accesses the operation server 200 through a data network to which the communication resource is accessible to register the user as a member or to register the user's membership. An authenticated member subscription / authentication unit 120 and an application authentication unit 125 that authenticates the validity of the application 115 through at least one communication network to which the communication resource is accessible.

The application 115 includes communication connection macro information for accessing the operation server 200 through a data network to which the communication resource is accessible, and the member registration / authentication unit 120 includes the screen output unit 102. Outputs user interface (e.g., name, social security number, etc.) and a member account for inputting a member account through the data network; and user information input through the interface to the operation server 200 through the data network; Send the member account to join the user as a member.

Meanwhile, membership of the user may be subscribed through a separate user terminal in addition to the wireless terminal 100. Therefore, when the user is already registered as a member or as a member through the user terminal, the member registration / authentication unit 120 outputs an interface for inputting the member account of the user and establishes the data network. The member server input through the interface is transmitted to the operation server 200 to authenticate whether the user is a member.

The application authenticator 125 authenticates the validity of the application 115 to the operation server 200 through at least one communication network of a data network and a telephone call network to which the communication resource is accessible. According to an embodiment of the present invention, the process of authenticating the validity of the application 115 performs a previously agreed encryption / decryption communication process between the application 115 and the operation server 200, and for convenience, the encryption / decryption. Detailed description of the process will be omitted.

According to the first app authentication method of the present invention, the application 115 is downloaded through the program providing server 260 with a unique key value set to identify that the application is operated by the operation server 200 is set. In this case, the application authenticator 125 may authenticate that the application 115 is an application operated by the administration server 200 by transmitting the unique key value to the administration server 200. . Meanwhile, the application authenticator 125 may store at least one unique information stored in the wireless terminal 100 or allocated to a communication network in the process of transmitting the unique key value to the operation server 200. By transmitting together, it is possible to simultaneously authenticate that the application 115 is an application operated by the operation server 200 and the application 115 is running on the wireless terminal 100.

According to the second app authentication method of the present invention, the application 115 is an application identification value for uniquely identifying the application 115 on the data network according to a predetermined procedure after being downloaded through the program providing server 260. (Eg, a device token assigned by Apple's APNS, etc.), and in this case, the application authenticator 125 transmits the app identification value to the operation server 200 to transmit the application 115. ) May authenticate that the application is operated by the operation server 200. On the other hand, the application authentication unit 125 and at least one unique information stored in the wireless terminal 100 or assigned to the communication network in the process of transmitting the app identification value to the operating server 200 and the app identification value; By transmitting together, it is possible to simultaneously authenticate that the application 115 is an application operated by the operation server 200 and the application 115 is running on the wireless terminal 100.

According to the third app authentication scheme of the present invention, the application 115 has at least one key value, a key exchange protocol, and an encryption / decryption rule set, and an authentication procedure for authenticating the application 115 using the same is defined. The program may be downloaded through the program providing server 260 with a certificate mounted therein. In this case, the application authenticator 125 may include at least one key value set in the certificate according to the authentication procedure defined in the certificate. A key exchange protocol and encryption / decryption rules may be selectively used to authenticate that the application 115 is an application operated by the production server 200. Meanwhile, the application authenticator 125 further uses at least one unique information stored in the wireless terminal 100 or allocated to a communication network in the authentication procedure in the process of using the certificate, thereby allowing the application 115 to perform the authentication. At the same time as the application running by the operation server 200 can be authenticated that the application 115 is running in the wireless terminal 100.

According to the fourth app authentication method of the present invention, the wireless terminal 100 receives the authentication number sent from the operation server 200 through the message exchange protocol of the telephone call network, the received authentication number By receiving an input and transmitting the data to the operation server 200 through the data network, it is possible to authenticate that the application 115 is an application operated by the operation server 200. Meanwhile, the application authentication unit 125 transmits at least one unique information stored in the wireless terminal 100 or allocated to a communication network together with the authentication number in the process of transmitting the authentication number to the operation server 200. As a result, the application 115 may be an application operated by the operation server 200, and at the same time, the application 115 may be authenticated that the application is running in the wireless terminal 100.

According to the fifth app authentication method of the present invention, the application authentication unit 125 is the application (from the operating server 200 through the authentication method by selectively combining one or more of the first to fourth app authentication method ( It is possible to authenticate the validity of 115), whereby the present invention is not limited.

Referring to FIG. 1, the application 115 of the wireless terminal 100 includes a message confirming unit 130 for confirming a message received in association with a transaction approval result of a user. It further includes a communication channel connecting unit 135 for connecting a data communication channel with a designated operating server 200 through a data network.

The wireless terminal 100 is provided with a function of receiving a push message pushed through the data network from a designated push server 255, the message checking unit 130 is the wireless network communication module 109 and the near field wireless The push message received from the push server 255 and the transaction approval result of the user through the data network corresponding to at least one of the communication modules 108 is confirmed to the wireless terminal 100. If the application 115 is not running at the time when the push message is pushed from the push server 255 to the wireless terminal 100, the application is received by receiving the push message to the wireless terminal 100. 115 may be driven. Or when the application 115 is running in the background state at the time when the push message is pushed from the push server 255 to the wireless terminal 100, the push message is received by the wireless terminal 100. The application 115 may be activated and output to the screen of the wireless terminal 100. Alternatively, if the operation mode of the wireless terminal 100 is a standby mode (or inactive mode) at the time when the push message is pushed from the push server 255 to the wireless terminal 100, the standby of the wireless terminal 100 is performed. At the same time as the mode is released (or switched to the active mode), the application 115 may be activated and output on the screen of the wireless terminal 100. Meanwhile, the push message may be directly received by the application 115 in a state where the application 115 is driven / activated, and thus the present invention is not limited thereto.

Here, the push message is a generic name of a message sent to the wireless terminal 100 through a data network to deliver the message content configured by the operation server 200, and includes a message header and a body. The message body includes at least one of a null value, a part of the message content, a summary of the message content, and message identification information identifying a stored message content, or, according to an implementation method, the message content is included in the message body. Can be. Meanwhile, the message identification information may be included in the hidden area of the push message. In this case, the message identification information is not output.

On the other hand, the operation server 200 may send a message in the form of SMS / MMS in accordance with the message exchange protocol implemented in the telephone call network through a text sending server (not shown) in conjunction with the transaction approval result of the user, in this case The message confirming unit 130 may check the message received through the telephone call network, whereby the present invention is not limited.

As the message is confirmed by the message checking unit 130, the communication channel connection unit 135 connects to at least one of the wireless network communication module 109 and the short range wireless communication module 108. The application server 125 connects a designated communication server 200 with a packet communication-based data communication channel, and the application authentication unit 125 may authenticate the validity of the application 115 while the data communication channel is connected. If the validity of the application 115 is maintained before the data communication channel is connected, the application authenticator 125 may omit the validity authentication of the application 115.

According to the exemplary embodiment of the present invention, the application authentication unit 125 authenticates the first to fifth apps after the process or connection of the data communication channel with the operation server 200 by the communication channel connection unit 135. It is preferable to authenticate the validity of the application 115 to the primary server 200 through at least one of the methods.

Referring to FIG. 1, the application 115 of the wireless terminal 100 includes a message content confirming unit 140 confirming a message content of the pushed message, and displays a message content of the confirmed message. A content display unit 145 is further provided.

According to one embodiment of the invention, the message is confirmed by the message confirmation unit 130, the message content confirmation unit 140 corresponding to the transaction approval result of the user from the body of the received message You can check the contents of the message.

According to another exemplary embodiment of the present invention, the data communication channel through the data server is connected to the operation server 200 by the communication channel connection unit 135, so that the message content confirming unit 140 may transmit the data. Message content corresponding to a transaction approval result of the user may be received from the operation server 200 through a communication channel.

The message content display unit 145 displays the message content confirmed by the message content confirmation unit 140 on a designated interface screen. The message content notified through the message includes one or more message configuration information associated with a transaction approval result of the user.

According to an exemplary embodiment of the present invention, the message configuration information may include at least one of payment means, affiliate store, amount, date and time, payment partner for payment approval, financial means, branch, amount, date and time for a financial transaction. It may include at least one of information corresponding to one, accumulated value for earning points, information corresponding to the earning point, date and time, use value for the use of the point, use location, information corresponding to the date and time. For example, the contents of the message corresponding to the credit card payment authorization may include a credit card number where the BIN (Bank Identification Number) of the credit card is exposed or a credit card company (= payment means) that authorized the payment, and merchant information (= Affiliated store), approval amount (= amount), approval date and time (= date and time) and the like.

According to the first time-based promotion method of the present invention, the application 115 of the wireless terminal 100, the message information confirmation unit 150 is confirmed that one or more message configuration information corresponding to the message content notified through the message And a message information accumulator 155 for classifying and accumulating the identified message configuration information for each designated storage item.

The message information confirming unit 150 selects and confirms one or more message configuration information from the message contents confirmed by the message content confirming unit 140, and the message information accumulating unit 155 checks each identified message. After the configuration information is classified into predetermined storage items to configure configuration information for each storage item, the configuration information for each storage item is accumulated and stored in a designated storage area.

The storage information for each storage item may include information identifying an approval category for payment approval, a type of payment method for payment approval, information for identifying one or more of issuers, operators, and affiliates, types of affiliate stores for payment approval, Information that identifies one or more of a business, location, address, or affiliate, information that identifies one or more of payment authorizations, discounts, or fees, approval dates for payment authorizations, or date and time of message notification. Information that identifies one or more of the following: information, information identifying the type of transaction for a financial transaction, type of financial instrument for the financial transaction, financial institution, one or more of the affiliates, type, location, address, or affiliate of the branch for the financial transaction. Information identifying one, one or more of the transaction amount, fee, interest, or proceeds for a financial transaction, transaction date and time for a financial transaction, message notification Information identifying one or more of the date and time, information identifying the points earned / used, information that identifies one or more of the points earned, the total value after earning, points of earning for points earned, one or more of the partners Identification of one or more of information, the date and time of earning the points, information identifying one or more of the date and time of message notification, the value of use of the points, the remaining value of use after use, the use of the points, or one or more of the partners And information corresponding to a designated storage item among information for identifying one or more of information to be used, a date and time for use of a point, and a date and time for message notification.

According to the second time-based promotion scheme of the present invention, the application 115 of the wireless terminal 100 may provide index information for each N (N≥1) classification items for providing a self promotion by the application 115. It further comprises an index storage unit 165 for storing, and further comprises an index receiving unit 160 for receiving the index information for each of the N categories for providing self-promotion from the operation server 200.

The index information for each of the N category items is embedded in the application 115 or provided in a storage area used by the application 115 among storage areas of the memory 113 to provide self promotion by the application 115. As a stored promotion providing criterion, the index may be stored by the index storage unit 165 as included in the application 115 or may be received through a separate data communication and stored by the index storage unit 165. have.

According to the implementation method of the present invention, when the transaction approval of the user corresponds to the payment approval, the index information is based on the approval classification (eg, credit approval, credit cancellation), payment method criteria (eg, credit card) for the payment approval. , Check card, prepaid card, cash, bank transfer, points), merchant criteria (e.g., industry, region), amount criteria (e.g., gross amount, average amount, fee, above / below / same / date), date / time basis (eg A specific date and time, a period before and after a specific date), and a criterion for providing a promotion by any one or a combination of two or more of the affiliate criteria. For example, a credit card issued by a particular credit card company may include index information to offer a promotion if the total amount of payments authorized for a given business in the past 30 days, based on the current day, exceeds $ 100,000. In this case, the promotion that can be provided may include a promotion to induce new issuance of a card affiliated with the industry.

Alternatively, when the transaction approval of the user corresponds to a financial transaction, the index information may be based on a transaction type (eg, deposit, withdrawal, or transfer) for the financial transaction, based on a financial instrument (eg, a free account, a specific medium). Linked accounts), branch basis (e.g. bank branch, internet banking, smartphone banking, wireless banking, phone banking, CD / ATM), amount basis (e.g. deposit, fee, interest, profit, above / below / same), May include criteria for providing a promotion by any one or a combination of two or more of the temporal criteria. For example, you may include index information to offer a promotion if your money has been less than $ 10 in the past 30 days, based on your current date, through a smartphone banking account from a bank account. Providable promotions may include promotions to induce smartphone banking.

Alternatively, when the transaction approval of the user corresponds to the points earned / used, the index information is based on the transaction classification of the points (eg, points earned, used), the earned value criteria (eg, value, ratio) for points earned, It may include criteria for providing a promotion by any one or a combination of one or more of the points of credit, date and time criteria and value-based criteria (eg, value, ratio), point of use, date and time criteria for the use of points. For example, the calculation of the ratio of the point value earned from a particular creditor over the past three months, based on the current day, and the point value used by one or more users who can use the point. If more than three times greater than may include index information to provide a promotion, in this case, the available promotion may include a promotion that leads to the exhaustion of the accumulated value points.

On the other hand, the index information of the present invention can be applied in various modifications according to the application field in addition to the above-described content, it will be apparent that the present invention is not limited by this.

The index receiving unit 160 includes N pieces of one or more available fields (eg, index information for a plurality of card companies, index information for banks, index information for point types, etc.) from the operation server 200 through the data network. Receive index information for each category, and the index storage unit 165 stores the received N index information for each category.

According to the exemplary embodiment of the present invention, the index receiving unit 160 may identify a point in time when the index information needs to be updated and receive the latest updated index information from the operation server 200, and the index storage unit 165 ) Stores the index information for each of the N items recently updated.

Meanwhile, the message checking unit 130 may confirm reception of an index update message (for example, a message in a push message form or a message received by a message exchange protocol of a telephone communication network) requesting an update of the index information. In this case, the message content checking unit 140 checks the message content including the latest updated index information in response to receiving the index update message. If the recently updated index information is confirmed by the message content checking unit 140, the index storage unit 165 may update and store the recently updated index information in a designated storage area.

Alternatively, the message received in conjunction with the transaction approval result of the user may include a version identification value for the latest updated index information corresponding to the promotion criteria provided by the message content (eg, a hidden area of the push message). If the version identification value and the version of the stored index information is different, the index receiving unit 160 receives the latest updated index information, the index storage unit 165 is the latest The updated index information can be updated and stored in a designated storage area.

Alternatively, the message content checked through the message received in association with the transaction approval result of the user may include a version identification value of the latest updated index information corresponding to the promotion criteria that can be provided, wherein the version identification value and the stored When the version of the index information is different, the index receiver 160 may receive the recently updated index information, and the index storage unit 165 may update and store the recently updated index information in a designated storage area.

As the index information stored as described above is managed as recently updated index information, the self-promotion offer according to the present invention is managed to be provided based on the recently updated index information.

According to the third viewpoint-based promotion scheme of the present invention, the viewpoint-based promotion may be provided in a combination of the first viewpoint-based promotion scheme and the second viewpoint-based promotion scheme, and the present invention is not limited thereto.

Referring to FIG. 1, when the application 115 of the wireless terminal 100 receives a message associated with a transaction approval result of the user, a transaction corresponding to the transaction approval result is determined from the message content of the confirmed message. Promotion identifier identification unit 170 for identifying at least one promotion identifier of the means and the merchant, a promotion list including at least one promotion information corresponding to the promotion identifier and a promotion list corresponding to the promotion identifier A rule check unit 175 and a promotion information check unit 180 for checking at least one promotion information to provide a promotion among one or more promotion information included in the promotion list based on the promotion rule; And a promotion output unit 185 for outputting promotion information. The promotion result having a supply unit (190) further to configure the promotion result corresponding group As the promotional information is output provided to the production server 200.

When the message check unit 130 confirms receipt of a message linked to the transaction approval result of the user, and the message content of the checked message is confirmed by the message content check unit 140, the promotion identifier is confirmed. The unit 170 confirms at least one promotion identifier of a transaction means and an affiliate store corresponding to the transaction approval result from the confirmed message content. Herein, the promotion identifier is an identifier for identifying a subject to provide a promotion or a subject to which the promotion is to be provided, and identify at least one of a card company, a bank, and a point operator corresponding to the transaction means as a promotion subject / object, or identify the affiliate store. Used to identify the promotion subject / target.

When at least one promotion identifier of the transaction means and the affiliated store is confirmed from the message content, the promotion list / rule checking unit 175 transmits the promotion identifier to the operation server 200, thereby operating the server 200. Receive a promotion list including one or more promotion information corresponding to the promotion identifier from the same time, and a promotion rule corresponding to the promotion identifier. Meanwhile, the promotion list and the promotion rule may be received in advance and stored in a designated storage area of the memory unit 113. In this case, the promotion list / rule checking unit 175 may perform a promotion corresponding to the promotion identifier from the storage area. Check out the list and promotion rules.

The promotion information checking unit 180 may select at least one piece of promotion information corresponding to a target to which a promotion is to be provided from among one or more pieces of promotion information included in a list of promotions corresponding to the promotion identifier based on a promotion rule corresponding to the promotion identifier. Check it.

According to the first time-based promotion method of the present invention, when configuration information for each designated storage item is accumulated at a time point when reception of a message linked with a transaction approval result of the user is confirmed, the promotion rule is configured for the accumulated storage item. And a rule for selecting at least one promotion object from one or more promotion information included in the promotion list based on the information. For example, the promotion rule may be included in the promotion list if the previous payment date through the credit card corresponding to the transaction means included in the promotion identifier is 30 days or more based on the current day corresponding to the time when the promotion identifier is confirmed. The first promotion information is selected as the promotion target, and if the previous payment date is less than 30 days or less than 15 days from the current day, the second promotion information is selected as the promotion target among the promotion information included in the promotion list. If the previous payment date is less than 15 days from the current date, the third promotion information may be included in the promotion list included in the promotion list.

When index information for N category items for providing a promotion is stored at a time point when reception of a message linked to a transaction approval result of the user is confirmed according to a second time-based promotion method of the present invention, the promotion rule is the above-mentioned. And a rule for selecting at least one promotion object from one or more promotion information included in the promotion list compared with the stored index information for each N category. According to an exemplary embodiment of the present invention, the promotion rule includes a rule for determining n (1 ≦ n ≦ N) classification items to be used for providing a self promotion among the stored N classification items, in which case the stored Index information corresponding to the determined n classification items is selected from the N classification items corresponding to the index information and used to select at least one promotion object from the promotion list corresponding to the promotion identifier. For example, if the index information selected by the promotion rule among the stored index information includes a criterion to provide a promotion when using a specific credit card and when a payment is made at an affiliate of a specific business type, the promotion information included in the promotion identifier is included in the promotion identifier. If a transaction means corresponds to a specific credit card of the index information, but the merchant included in the promotion identifier does not correspond to the specific merchant, the first promotion information among the promotion information included in the promotion list is selected as a promotion target, and the promotion If the transaction means included in the identifier does not correspond to the specific credit card of the index information, but the merchant included in the promotion identifier corresponds to the specific merchant, the second promotion information is included in the promotion information included in the promotion list. If the transaction means selected for the promotion and the transaction means included in the promotion identifier correspond to a specific credit card of the index information and the affiliate store included in the promotion identifier also correspond to the specific affiliate store, First promotion information may be selected as a promotion target.

According to the third point of time-based promotion method of the present invention, at the time when the reception of the message linked with the transaction approval result of the user is confirmed, configuration information for each designated storage item is accumulated, and index information for each N category items for providing the promotion is stored. If so, the promotion rule may include a rule for extracting configuration information for each n storage items to be compared with the stored N index information for each category among the stored configuration information for each storage item. For example, in the promotion rule, the total payment approved amount for a certain type of business in the past 30 days, based on the current date, exceeded 100,000 won through the credit card issued by a specific card company among the N category index information. If so, index information for providing a promotion may be selected, and in this case, payment amount for each merchant for the past 30 days for the credit card corresponding to the transaction means included in the promotion identifier is extracted from the accumulated storage item-specific information. And only the payment amount paid at the affiliate store corresponding to the promotion identifier among the extracted payment amount for each affiliate store, selectively compared with the reference amount of 100,000 won, and the promotion information included in the promotion list according to the comparison result. At least one of the promotion information Can be screened.

The promotion output unit 185 outputs at least one promotion information confirmed from the promotion list based on the promotion rule by the promotion information confirming unit 180 according to a designated promotion procedure. For example, if the promotion information is in the form of a web page, the promotion output unit 185 may start (or activate) a browser to access the web page. If the promotion information is in the form of content, the promotion information may be output. Can be. If a plurality of promotion information is confirmed by the promotion information confirming unit 180, the promotion output unit 185 may output the plurality of promotion information in a designated order.

As the promotion information is output, the promotion result providing unit 190 tracks the user's response to the output promotion information. For example, the promotion result providing unit 190 may count the time that the output state is maintained after the promotion information is output. Alternatively, after the promotion information is output, a user manipulation pattern for a pattern of expanding / reducing or scrolling the output information by the user may be tracked. Alternatively, when a menu or a hyperlink is present in the promotion information, a user click pattern for a pattern in which the user clicks the menu or hyperlink may be tracked.

The promotion result providing unit 190 configures a promotion result including a user's response to the outputted promotion information, stores the result in a designated storage area, and provides the result to the operation server 200 through the data network. The configured promotion result may provide the configured promotion result to the operation server 200 through the data network.

2 is a view showing the configuration of a viewpoint-based promotion providing system of the present invention.

In more detail, FIG. 2 illustrates an application 115 provided in the wireless terminal 100 at a time point when a message linked with a transaction approval result of the user is received by the wireless terminal 100 shown in FIG. A system configuration for operating a promotion associated with a message is provided, and a person of ordinary skill in the art to which the present invention pertains may refer to and / or modify the configuration of FIG. Various implementation methods (e.g., implementation methods in which some components are omitted, subdivided, or combined) may be inferred, but the present invention includes all the implementation methods inferred, and is shown in FIG. The technical features are not limited only by the method.

In the viewpoint-based promotion providing system of the present invention, when a message interworking with a transaction approval result of a user is received by the wireless terminal 100 in conjunction with an application 115 provided in the wireless terminal 100 shown in FIG. And an operation server 200 operating to provide a promotion associated with the message by the application 115, and processing the message to be sent to the wireless terminal 100 to send a message linked with a transaction approval result of the user. A message server 245, a push server 255 for pushing the message through a data network to which the wireless terminal 100 is connected, and a message for sending the message through a telephone communication network to which the wireless terminal 100 is connected. Center 250 may be included. According to the embodiment of the present invention, the operation server 200 is implemented in the form of at least one server or server combination, it is apparent that the present invention is not limited by the physical configuration and name of the operation server 200. Two are.

The message server 245 is a generic term for a server that sends a message (eg, a payment approval message, a financial transaction message, a point earning message, a point exhaustion message, etc.) linked to a user's transaction approval result to the user's wireless terminal 100. As a financial institution including a card company, a bank, an insurance company, and a securities company, or may be provided at a point operating institution, and may be provided at a financial institution or an affiliated institution affiliated with a point operating institution according to an implementation method. On the other hand, the message server 245 and the operation server 200 can be implemented in the form of a server provided in the same institution, by which the present invention is not limited.

The message server 245 checks the data linked to the private transaction approval result as the transaction of the user is approved. According to an embodiment of the present invention, the message server 245 extracts data linked to the transaction approval result from a designated database, or extracts data linked to the transaction approval result from a designated server (eg, a payment approval server, etc.). The data to be provided to the application 115 may be confirmed through at least one of receiving or generating data linked to the transaction approval result based on information confirmed from a designated database / server.

The message server 245 is configured with a message configuration policy that configures the message content for providing data linked to the transaction approval result to the application 115 provided in the wireless terminal 100, the set message configuration policy In accordance with the message server 245, the data confirmed by the message content. The message configuration policy may include a policy for configuring the checked data into message content in the form of a web page, and determine an interface screen to display the checked data from one or more interface screens provided in the application 115 and determine the determined interface. It may include at least one of the policy for configuring the content of the message in a format that can display the data on the screen.

The message server 245 stores and manages the message contents configured according to the message composition policy in a designated storage medium, and the configured message contents are mapped to at least one of the member information and the push identification information. The configured message content may be directly or remotely mapped to at least one of the member information and the push identification information according to an implementation method of the storage medium managing the member or the storage medium storing the push identification information. If the message content is configured in the form of a web page, the storage medium storing the message content may correspond to an access address to which the wireless terminal 100 accesses through a data communication channel.

According to an embodiment of the present invention, the message server 245 determines the message identification information that uniquely identifies the specific message content in order to transmit the specific message content stored in the storage medium to the wireless terminal 100. The specific message content to be stored may be set / assigned. Here, the message identification information includes an identification code assigned to specific message content stored in the storage medium, or the storage medium in which the application content of the wireless terminal 100 stores the message content through the data communication channel. It may include an access address for accessing, or may include at least one of a combination of the access address and the identification code.

The message server 245 processes a push message for delivering the configured message content to the application 115 of the wireless terminal 100 to be pushed to the wireless terminal 100 through the push server 255. According to an implementation method, it may be processed to be sent to the wireless terminal 100 through the message center 250.

According to an embodiment of the present invention, if the push server is a push messaging server operated by the manufacturer / communication company, the message server 245 is the push identification information and the message content according to the push message standard agreed with the push messaging server. Based on the configuration, a push message including a message header and a body may be configured and delivered to the push messaging server, wherein the message body identifies a message identifying a value, a part of the message content, a summary of the message content, and a stored message content. It may include at least one of the information, or the content of the private message may be included in the message body according to the implementation method. Meanwhile, the message identification information may be included in the hidden area of the push message. In this case, the message identification information is not output.

According to another exemplary embodiment of the present invention, if the push server is a message sending server operated by an agency affiliated with the operating institution, the message server 245 is based on the content of the message according to a protocol agreed with the message sending server. Configures a message body, and transmits the message body and the push identification information (or member information) mapped to the push target identification value managed by the message sending server to the message sending server, wherein the message sending server includes at least one message. A push message including a message header and a body is configured according to a push message specification agreed with the push messaging server to send a push message through the push messaging server.

The push server 255 is a generic name of a server that sends a push message to the wireless terminal 100 according to a push protocol designated to be available in the wireless terminal 100. The push server 255 is a platform manufacturer of the wireless terminal 100 or the It includes a push messaging server (for example, Apple's APNS (Apple Push Notification Service) server, Google's C2DM (Cloud to Device Messaging) server, etc.) operated by a communication company connected to the wireless terminal 100, or the manufacturer / communication company The server may be a message server 245 operated by an organization that requests to send a push message to at least one designated push messaging server operated by. On the other hand, when the push server 255 is the message server 245, the push server 255 is provided in the operating institution for operating the operation server 200, or in an institution affiliated with the operating organization It is possible that the push server 255 may be included in the operation server 200 according to the implementation method.

Referring to FIG. 2, the operation server 200 includes a membership registration / authentication unit 205 for registering / authenticating a user of the user of the wireless terminal 100 or a user of the application 115 as a member, and a program providing server ( 260 is provided with an application authenticator 210 for authenticating the validity of the application 115 provided by the wireless terminal 100.

The member registration / authentication unit 205 manages a member by registering a user of the wireless terminal 100 shown in FIG. 1 or a user of an application 115 provided in the wireless terminal 100 as a member. The user information of the wireless terminal 100 or the user of the application 115 is authenticated as a member by storing the member information in or using the member information stored in the storage medium. The storage medium for managing the member is preferably provided on the server side to register / authenticate the user as a member. For example, if the subject that registers / authenticates the user as a member is the operation server 200, a storage medium managing the member may be provided in the operation server 200, and if the push server 255 is the If the member is managed as a message sending server of an institution affiliated with the operation server 200, the storage medium managing the member may be implemented in the message sending server.

The application authenticator 210 may be configured to include at least one of a time point at which the application 115 is provided to the wireless terminal 100 and a time point at which the data communication channel is connected to the application 115. The validity of the application 115 is authenticated according to the first to fifth app authentication methods.

The application authenticator 210 confirms / acquires the push identification information for sending the push message to the application 115 by validating the validity of the application 115 provided to the wireless terminal 100, thereby storing the storage medium. Store in

According to an embodiment of the present invention, the push server 255 is a push messaging server (eg, Apple's APNS (Apple Push Notification Service) server, Google's C2DM (Cloud to Device Messaging) server, etc.) provided in the manufacturer / communication company. ), And when the operation server 200 corresponds to a message sending server that sends a push message through the push server 255, the push identification information may include an application 115 to receive the push message on the data network. ) May include a push target identification value (eg, a push token managed by Apple's APNS).

According to another exemplary embodiment of the present invention, the push server 255 is a message sending server operated by an operating institution operating the operation server 200, and the operation server 200 is pushed to the push server 255. In the case of a server requesting to send a message, the push identification information may include a push target identification value that uniquely identifies an application 115 to receive the push message on the data network, and if the push server 255 (= Operation's message sending server), when the push target identification value manages the push identification information stored in the storage medium of the operation server 200, the application to receive the push message on the data network ( And a push mapping code mapped to the push target identification value that uniquely identifies 115. According to an embodiment of the present disclosure, the push object identification value may be mapped with the member information, and in this case, the push mapping code may be omitted.

According to another exemplary embodiment of the present invention, the push server 255 is a message sending server operated by an institution affiliated with the operation server 200, and the operation server 200 is pushed to the push server 255. In the case of a server requesting to send a message, the push server 255 (= message sending server of an affiliated authority) may uniquely identify an application 115 to receive the push message on the data network. The push identification information stored in the storage medium of the operation server 200 is a push mapping code mapped to a push target identification value managed by the push server 255 (= message sending server of an affiliated institution). It may include.

The application authenticator 210 may map the checked push identification information to the member information to be stored in a designated storage medium to be managed. The storage medium for managing the push identification information is preferably provided on the server side for operating the application 115 provided in the wireless terminal 100. For example, if the subject that operates the application 115 is the operation server 200, the storage medium managing the push identification information may be provided in the operation server 200 as shown in FIG. 2. If the push server 255 operates the application 115 as a message sending server of an agency affiliated with the operating server 200, a storage medium managing the push identification information may be implemented in the message sending server. Do.

According to the second or third time-based promotion scheme of the present invention, the operation server 200, the index management unit 215 for managing the index information to be provided to the application 115 of the wireless terminal 100, and An index providing unit 220 for providing index information to the application 115 through a data network to which the wireless terminal 100 is connected is provided.

The index manager 215 classifies and stores index information according to at least one application field in a designated storage medium, and each index information includes N classification items. The index manager 215 stores and manages the latest index information, and manages the latest index information to be distributed to the application 115 of each wireless terminal 100.

The index provider 220 provides index information for each application field managed by the index manager 215 to the application 115 that is initially driven after being mounted in the wireless terminal 100. If the application 115 mounted on the wireless terminal 100 already includes the latest index information, it may be omitted to provide the index information to the first driven application 115.

On the other hand, when the index information updated recently by the index management unit 215 is set, the index provider 220 is recently updated to each application 115 through the push server 255 or the message center 250. An index update message requesting an update of the index information is sent, and the updated index information is provided to the respective applications 115 by the index update message. Alternatively, when the latest updated index information is requested from each of the applications 115, the index provider 220 may provide updated index information to the corresponding application 115 to update the index information.

Referring to FIG. 2, the operation server 200 may include a promotion list corresponding to a promotion identifier including at least one of a transaction means and an affiliated store corresponding to a transaction approval result of the user, and a promotion list for storing and managing a promotion rule. / Rule management unit 225, and a promotion list / rule providing unit 230 for providing a promotion list and a promotion rule corresponding to the promotion identifier received from the wireless terminal 100 to the application (115).

The promotion list / rule manager 225 may include a promotion list including one or more promotion information corresponding to a promotion identifier including at least one of a transaction means and an affiliated store corresponding to a transaction approval result of the user and the promotion identifier. A promotion rule for selecting at least one promotion object from one or more promotion information included in the promotion list is stored and managed in a designated storage medium.

Receiving a message linked to the transaction approval result of the user in the application 115 of the wireless terminal 100 shown in Figure 1, comprising at least one of the transaction means and merchants extracted from the message content of the message When the promotion identifier is transmitted, the promotion list / rule providing unit 230 receives a promotion identifier including at least one of a transaction means and an affiliate store corresponding to the transaction approval result of the user from the wireless terminal 100 through a data network. And a promotion list and a promotion rule corresponding to the received promotion identifier among the stored / managed promotion list and the promotion rule to the application 115 through the data network.

Referring to FIG. 2, the operation server 200 receives a promotion result for at least one promotion information output from the application 115 through a data network connected to the wireless terminal 100. Receiving unit 235, and a promotional result management unit 240 for storing and managing the received promotional results.

If the application 115 included in the wireless terminal 100 provides at least one promotion information itself, and receives a promotion result including a user response to the promotion information and transmits the result via a data network, the promotion result is provided. The receiving unit 235 receives the promotion result through the data network, and the promotion result manager 240 stores the received promotion result in a designated storage medium, and promotes the promotion information based on the promotion result. Carry out the procedure of billing / settlement of the expenses specified by the requestor.

3 is a diagram illustrating a process of setting index information in the application 115 according to an embodiment of the present invention.

In more detail, FIG. 3 shows a user as a member after authenticating the validity of the application 115 provided in the wireless terminal 100 shown in FIG. 1 and based on the second or third time point of the present invention. A process of storing index information for each N category is shown in the application 115 in response to a promotion method, and a person having ordinary knowledge in the technical field to which the present invention pertains may refer to FIG. 3 and / or It may be modified to infer various implementation methods (e.g., implementation steps of some steps omitted or changed order) for the index information setting process, but the present invention includes all the implementation methods inferred, The technical features are not limited only to the implementation method shown in FIG.

Referring to FIG. 3, after the application 115 is downloaded from the program providing server 260 to the wireless terminal 100 shown in FIG. 1, the application 115 is first driven by the application 115 being initially driven. The server 300 requests the validity authentication of the application 115 (300), and correspondingly, the operating server 200 authenticates the validity of the application 115 (300).

The application 115 registers the user of the application 115 as a member of the operation server according to a designated membership registration procedure (305) and requests index information from the operation server 200 (310). The operation server 200 checks the index information for each of the N category items recently updated in response to the request (310), and the application information of the wireless terminal 100 for the index information for the identified N category items (115). (315). The application 115 receives and stores index information for each N category items from the operation server 200 through a data network (325).

4 is a diagram illustrating a process of providing a message to an application 115 according to an embodiment of the present invention.

In more detail, Figure 4 provides a message linked to the transaction approval result of the user to the application 115 provided in the wireless terminal 100 shown in Figure 1, the first or third time-based promotion of the present invention A method of classifying one or more message configuration information corresponding to a message content of the message in accordance with a scheme and classifying the information into specific storage items and accumulating the information in the wireless terminal 100. Persons having ordinary skill in the art may refer to and / or modify this drawing 4 to infer various methods of implementing the message providing process (for example, some steps may be omitted or the order may be changed). It is made to include all the inferred implementation method, the technical features are not limited only to the implementation method shown in FIG.

Referring to FIG. 4, the message server 245 checks data linked with the transaction approval result of the user (400). If the data linked with the transaction approval result is confirmed, the message content corresponding to the confirmed data is confirmed. After configuring (or storing after configuration) (405), a message for delivering the message content to the application 115 of the wireless terminal 100 is processed to be provided to the wireless terminal 100 (410). The message is pushed to the wireless terminal 100 via a push server 255 designated as a push message pushable through the data network, or via a message center 250 designated as SMS / MMS sendable via a telephone call network. It may be sent to the wireless terminal 100.

The wireless terminal 100 receives a message associated with a transaction approval result of the user (415), and confirms one or more message configuration information corresponding to the message content corresponding to the received message (420). The message configuration information may be extracted from the body of the received message or received from the message server 245 through a data network.

If the message configuration information is confirmed, the application 115 classifies the identified message configuration information for each designated storage item and stores it in the designated storage area of the memory unit 113 (425).

5 is a diagram illustrating a self-promotion process of an application 115 according to an embodiment of the present invention.

In more detail, FIG. 5 shows the application 115 of the wireless terminal 100 at the time when a message interworking with the transaction approval result of the user is received by the wireless terminal 100 through the process shown in FIG. The process of providing a promotion corresponding to at least one of a transaction means and an affiliated store included in the message content of the message by a person having ordinary skill in the art to which the present invention pertains may refer to FIG. And / or may be modified to infer various implementation methods for the self-promotion process (e.g., implementation steps in which some steps have been omitted or reordered), but the present invention includes all implementation methods inferred. However, the technical features are not limited only to the implementation method illustrated in FIG. 5.

Referring to FIG. 5, when a message associated with a transaction approval result of a user sent / pushed to the wireless terminal 100 through the process illustrated in FIG. 4 is received by the wireless terminal 100 (500), the The application 115 checks the message content corresponding to the received message (505), checks a promotion identifier including at least one of a trading means and an affiliated store included in the message content (510), and then, through the data network. By transmitting the promotion identifier to the operation server 200, the operation server 200 requests a promotion list and a promotion rule corresponding to the promotion identifier (515).

The operation server 200 checks the promotion list and the promotion rule corresponding to the promotion identifier by receiving the promotion identifier through the data network (520), and the application 115 to the application 115 through the data network. A list of promotions and a promotion rule corresponding to the promotion identifier are provided (525).

The application 115 receives a promotion list and a promotion rule corresponding to the promotion identifier from the operation server 200 (530), and according to any one of the first to third time-based promotion scheme of the present invention; The promotion target is selected from the promotion information included in the promotion list based on the promotion rule (535).

If the promotion target promotion information is confirmed through one of the first to third time-based promotion schemes, the application 115 outputs the checked promotion target promotion information and at the same time the user of the promotion information. Check the reaction (540).

The application 115 configures a promotion result corresponding to a user response to the output promotion information and provides the result to the operation server 200 through a data network (545), the operation server 200 is the promotion result Receive and store (550).

If the promotional fee for the stored promotional result is charged / calculated, the operation server 200 charges / calculates the promotional cost to the promotion requester corresponding to the promotional result (555).

100: wireless terminal 115: application
120: member registration / authentication unit 125: application authentication unit
130: message confirmation unit 135: communication channel connection unit
140: message content check unit 145: message content display unit
150: message information confirmation unit 155: message information accumulation unit
160: index receiving unit 165: index storage unit
170: Promotion identifier confirmation unit 175: Promotion list / rule confirmation unit
180: promotion information confirmation unit 185: promotion output unit
190: Promotion result provider 200: Operation server

Claims (8)

In the point of view-based promotion is executed in the user's wireless terminal,
Confirming the received message in association with the transaction approval result of the user;
Identifying at least one promotion identifier of a transaction means and an affiliate store corresponding to the transaction approval result from the message content of the confirmed message;
Identifying a promotion list including one or more promotion information corresponding to the promotion identifier and a promotion rule corresponding to the promotion identifier; And
And selecting and outputting at least one promotion object from one or more promotion information included in the promotion list based on the promotion rule.
The method of claim 1, wherein the checking of the promotion list including the one or more promotion information corresponding to the promotion identifier and the promotion rule corresponding to the promotion identifier includes:
Transmitting the confirmed promotion identifier to a designated server;
And receiving a promotion list and a promotion rule corresponding to the promotion identifier from the server.
The method of claim 1,
And classifying and accumulating the message configuration information included in the content of one or more messages checked for a certain period by a specified storage item.
The promotion rule,
And a rule for selecting at least one promotion target from one or more promotion information included in the promotion list based on the accumulated configuration information for each storage item.
The method of claim 3, wherein the message configuration information,
Information corresponding to at least one of the payment method, merchant, amount, date and time, and affiliate for payment approval,
Information corresponding to at least one of financial instruments, branches, amounts, date and time for a financial transaction,
The value, point and date corresponding to the points earned,
Method of providing a viewpoint-based promotion, characterized in that it comprises at least one of the value of use, the point of use, the date and time for the use of the point.
The method of claim 1,
Further comprising the step of storing the index information for each N (N≥1) category for the provision of the promotion,
The promotion rule,
And a rule for selecting at least one promotion object from one or more promotion information included in the promotion list compared with the stored N index information for each category.
The method of claim 1,
And providing a user response corresponding to the output of the promotion information to the server.
The method of claim 1,
The wireless terminal can be connected to a data network based on packet communication,
The message is a point-based promotion providing method characterized in that it comprises a message pushed through the data network.
A computer-readable recording medium storing a program containing instructions for causing a user's wireless terminal to perform the method of any one of claims 1 to 10.

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