KR20130089899A - Method for discriminately processing advertisement material and advertisement information according to connection environment at user's mobile device - Google Patents

Abstract

PURPOSE: A discriminative processing method of advertisement materials and advertisement information according to a user connection environment in a mobile apparatus is provided to help a user effectively use a wireless internet without the inconvenience of a network connection service due to an indiscriminate advertisement by selectively processing the advertisement materials according to a wireless internet environment. CONSTITUTION: An advertisement server transmits advertisement summary information regarding a requested advertisement to a mobile apparatus of the mobile apparatus requests an advertisement to the advertisement server (S3). A controller of the mobile apparatus stops an advertisement request for the advertisement server if a current active user connection environment among multiple network connection methods conforms to a first connection environment. The controller additionally requests advertisement contents to the advertisement server and exposes the advertisement contents if the user connection environment conforms to a second connection environment (S4-S6). [Reference numerals] (AA) Start; (BB) End; (S1) Advertisement server collects advertisements from an advertisement terminal online; (S2) Mobile device user visits an existing web page; (S3) Mobile device and advertisement server transmit advertisement summary information; (S4) Does a current active user connection environment among multiple network connection methods conform to a second connection environment?; (S5) Mobile device requests, downloads and stores advertisement contents from the advertisement server; (S6) Mobile device replays and exposes the advertisement contents; (S7) Is there any additional advertisement?; (S8) Is the additional advertisement stored in the memory of the mobile device?

Description

{METHOD FOR DISCRIMINATELY PROCESSING ADVERTISEMENT MATERIAL AND ADVERTISEMENT INFORMATION ACCORDING TO CONNECTION ENVIRONMENT AT USER'S MOBILE DEVICE}

The present invention relates to a method of differentially processing creatives and advertisement information according to a user connection environment in a mobile device, and more particularly, to send or expose online advertisements according to a wireless network connection environment used by a user of a mobile device. The present invention relates to a method for providing an online advertisement service that can differentially process advertisement information and advertisement material by controlling whether the information is controlled in detail.

The Internet has gradually evolved from interconnecting small communication networks such as LANs (Local Area Networks), and now it is an aggregation of huge communication networks covering the entire world. The traffic is rapidly increasing.

In addition, the services available on the Internet are also becoming very diverse, such as email (E-mail), remote computer connections, FTP (File Transfer Protocol) services that transfer files from one computer to another over the Internet, Usenet News, which communicates using the Internet, Gopher, an Internet information retrieval service based on a menu that divides the contents of information into topics and types, and Internet Relay Chat, an Internet E conversation and discussion service. ), A bulletin board system (BBS), hypertext information access through the World Wide Web (WWW), online games, etc. New services such as conferences are being developed and available one after another.

As the services available through the Internet have been diversified and their usage has increased, a new concept of so-called Internet advertising has emerged that takes advantage of the medium of the Internet. Internet advertising enables companies to meet many consumers at a low cost, and it is also possible to immediately grasp the customer's response. The Internet advertising is largely an interactive media model and banner advertising that connects companies and consumers. Can be classified into a combined model.

Interactive media advertising utilizes the interactive nature of the Internet to analyze consumer tastes and provide advertisements differentially. Through this, companies can increase the effectiveness of advertisements by providing customized Internet advertisements that match the tastes of consumers compared to existing advertisements targeting unspecified majority.

A banner ad is a kind of band-shaped ad that appears in the corner of the screen. Like a road ad, a banner ad puts a banner ad on a place where people are coming and going. It adopts a way to access the homepage and is the most widely used type of Internet advertising. Banner advertisements are produced in the form of graphic images that advertise the name or content of a particular website on one side of a popular homepage, and it is called a banner (Banner). Initially, it started with a simple form that informed the domain and business contents in a square shape, but recently, it is diversified to be fixedly placed on the screen when a video or a homepage is opened.

In the way of executing Internet advertising, so-called overture advertising has become one of the most popular Internet advertising methods. This refers to keyword advertisements displayed on Internet portal sites and is also the name of a company that acts on such advertisements. Overture advertising is a Pay for Performance (P4P) advertisement that only pays when an advertisement is performed, and adopts a cost per click (CPC) method in which an advertiser pays an advertisement only when an actual internet advertisement is clicked. Therefore, according to this advertisement execution method, the advertiser deposits the advertising fee to the advertising agency in advance, and executes the advertisement by deducting a predetermined amount each time a click occurs. In addition, there is a concept of setting an advertisement price to be paid by an advertiser based on, for example, 1000 times of Internet advertisements, such as Cost Per Millenium (CPM).

Internet advertising is particularly expanding its marketability thanks to the recent development of mobile communication technology. To understand online advertising that is encountered using mobile communication technology in mobile devices such as mobile phones and laptops. It is necessary to understand two aspects of the development of mobile network technology that enables access to the Internet, and ii) the emergence of high-performance portable terminals.

First, as demand for wireless Internet has soared, time division multiple access (TDMA), global system for mobile communication (GSM), code division multiple access (CDMA), wideband code division multiple access (W-CDMA), and LTE ( Various data communication technologies such as Long Term Evolution (Wireless Fidelity), Wi-Fi (Wireless Fidelity), and Wireless Broadband Internet (WiBro) have been developed and commercialized.

Wi-Fi, for example, is a trade name of the Wi-Fi Alliance, an organization that promotes wireless LAN technology and certifies products if they comply with standards. It refers to a series of technologies that support Fi P2P), Personal Area Network (PAN), Local Area Network (LAN), and Wide Area Network (WAN) configurations. Wi-Fi enables high-speed Internet access through PDAs (Personal Digital Assistance) or notebook computers within a certain distance centered on where wireless access devices (AP, Access Point) are installed, and requires a telephone line or a dedicated line because it uses radio frequency. However, mobile devices such as PDAs and notebook computers must be equipped with a wireless LAN card.

As another example, IEEE 802.11 is a technology used in computer wireless networks for a small area, commonly referred to as a wireless LAN, and is the IEEE's LAN / MAN Standards Committee (IEEE) of the Institute of Electrical and Electronics Engineers (IEEE). Standard technology developed in Working Group 11 of 802. There are several versions of IEEE 802.11. The recently developed IEEE 802.11n-2009 improves the maximum data rate from 54 Mbits per second to 600 Mbits per second by using a 40 MHz channel band. In addition, IEEE 802.11a / b / g And the like.

In addition, a communication system in which mobility is provided so that a user can communicate voice, video, data, and the like through a terminal (described later) regardless of a place is referred to as mobile communication or mobile communication. In order to provide a mobile communication service, a control station, a base station, and a mobile object are required. A service provider providing a mobile communication service installs base stations covering a service providing area. The range in which one base station can provide a service is called a cell. A hand that has a base station adjacent to each other to cover a whole service area like a honeycomb so that a user can continuously provide a service even when a user moves from one cell to another. Handover technology is also an important element of mobile communication.

In mobile communication, a user's terminal is assigned a unique number, and each subscriber is assigned a mobile communication number. Even if there is no call, the user's terminal continuously sends a signal to the base station to recognize the terminal's unique number. The received terminal information is registered in the core network so that the mobile communication service provider can determine the user's current location.

Wireless mobile communication standards are divided into 1st generation (1G), 2nd generation (2G), and 3rd generation (3G), and are currently developing into 4th generation (4G) mobile communication methods. FIG. 1 is a diagram of mobile communication standards developed to date. For example, WiBro described in FIG. 1 is a mobile terminal adopted as the sixth technical standard of 3G mobile communication in the International Telecommunication Union (ITU). Communication standard. The most important criterion for each generation is the difference in data rates. For example, referring to FIG. 1, it can be seen that 4G mobile communication technology requires data transmission at speeds of up to 1 billion bits per second (1 GB) during stop and up to 100 million bits per second (100 Mbps) during movement.

With the rapid development of data communication technology, mobile phones are not only supporting voice calls between users, but their functions are now being greatly enhanced to function as miniature computers. With the emergence of new concepts such as PDAs (Personal Digital Assistance), Tablet Computers, Netbooks, and other mobile devices, users can access and use the wireless Internet anytime, anywhere to send or receive e-mail. Now you can enjoy multimedia content.

Among them, a smart phone is a mobile communication terminal combining the advantages of a mobile phone and a personal digital assistant (PDA). In addition to the voice call function, a smart phone has a small data communication function such as schedule management, fax transmission / reception and internet access. By integrating into the device, its convenience and usability are increasing. The biggest feature of the smartphone is that it can install, add or delete hundreds of various applications (applications, applications) as user wants, unlike the existing mobile phones which were released as finished products and used only the functions . In addition, smartphone users can directly access the Internet using wireless Internet, and can access Internet contents in various ways using various browsing programs. Even users can create their own applications The ability to share applications between smartphones with the same operating system (OS) is also an important feature that differentiates between smartphones and general mobile phones.

In fact, recent smart phones have a wider touchscreen display interface than conventional mobile phones, which improves the user's convenience. It also uses a so-called docking station, It can send and receive data stored on a computer, and has a Personal Information Management (PIM) function that can manage thousands of addresses. Furthermore, smartphones are now being applied to real life applications, such as mobile internet banking, mobile credit card, mobile social networking, and mobile shopping. For this purpose, banks, securities companies, credit card companies, social commerce companies, Shopping mall companies develop their own smartphone applications for their smartphone operating systems and distribute them to users for a fee or free of charge.

As two foundations for smoothly providing online advertisements to mobile devices are developed, various business models and servers are being developed to execute advertisements on mobile devices. For example, Korean Patent Laid-Open Publication No. 2010-0103608 (hereinafter referred to as “priority document”) relating to “a method for providing advertisement content to a mobile device and an advertisement server configured to provide advertisement content” is provided to provide advertisement content over a network. Start the configured ad server.

Ad server according to the prior document, the network interface configured to connect the server to the network; A memory containing processor executable instructions for implementing online content selection; And a processor electrically coupled to the memory, the processor executing the processor executable instructions to receive current location information for the mobile device over the network, the user profile corresponding to the user of the mobile device. Access information, perform an advertisement database query based on the current location information and the user profile information, select advertisement content based on the advertisement database query, and transmit the advertisement content to the mobile device over the network. It is characterized by being configured.

In addition, the ad server according to the prior art includes a profile database for managing profile information related to the online activity of mobile users, in addition to age, social class, gender, race, income, education, home ownership, employment status User's online habits, such as search habits, emailing, or texting habits. The ad server also includes an advertising database that manages the advertising content to be provided to user devices, such as mobile devices, which may include audio ads, video ads, text-based ads, graphics-based ads, and any combination thereof. have.

However, as mentioned above, online advertisements on mobile devices must be managed differently according to what network access technology determines the data transmission speed and which mobile devices are connected to the network and exposed to advertisements. However, the prior art, including the prior art document, has a limitation in that advertisement content is unconditionally transmitted without considering a user connection environment in a mobile device.

Currently, many countries, including Korea, support multiple user access environments, which are divided into various frequencies, coverages, and transmission speeds such as Wi-Fi, WiBro, 2G, 3G, and 4G. Galaxy S2 HD LTE ^TM device supports various wireless network interfaces such as Long Term Evolution (LTE), Evolved High Speed Packet Access (HSPA +), 802.11a / b / g / n, and the iPhone4S of Apple Inc. Network access such as High Speed Downlink Packet Access (HSDPA), High Speed Uplink Packet Access (HSUPA), Global System for Mobile communications (GSM) / Enhanced Data GSM Environment (EDGE), Wi-Fi 802.11b / g / n, Bluetooth Despite supporting the scheme, prior art advertisement servers such as the prior art do not consider which wireless network interface the user is exposed to online advertising without considering the advertising content. It is configured to send a mobile device, which may be used for mobile device users (e.g. internet connection delay) or excessive data in the case of high volume 3D image or video ads as well as relatively low text or 2D image ads. This can lead to billing or memory shortages on the user's mobile device, as well as excessive data traffic load on the ad server.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described problems of the prior art, and in accordance with a wireless network connection environment used by a user of a mobile device, the advertisement information and the creative material can be processed differently by controlling in detail whether the online advertisement is transmitted or exposed. It is an object of the present invention to implement a method for providing online advertising services.

In order to achieve the above object, an aspect of the present invention is a method for a mobile device connected using one of a plurality of network connection environment to differentially execute an advertisement from an advertisement server according to a user connection environment, the mobile device Requesting an advertisement from the advertisement server, the advertisement server transmitting only advertisement summary information about the requested advertisement to the mobile device; A second step of stopping, by the controller of the mobile device, an advertisement request for the advertisement server when it is determined that the user connection environment currently being used among the plurality of network connection methods corresponds to a first connection environment; And when the controller of the mobile device determines that the user connection environment corresponds to the second connection environment, requesting the advertisement server to add advertisement content to display the advertisement. Provide a method.

Herein, the controller of the mobile device refers to a classification table stored in the mobile device to distinguish whether the user connection environment corresponds to one of the first connection environment and the second connection environment.

In one aspect of the present invention, when the application is running in the mobile device, the third step is preferably configured to be performed in the background stage of the mobile device.

Further, in the third step, the time when the advertisement is exposed to the user of the mobile device is more preferably a time when the application is executed after the download of the advertisement content in the background stage is completed.

In addition, according to an aspect of the present disclosure, the third step may include storing the additionally requested advertisement content in a memory of the mobile device, and after the exposure of the advertisement is terminated, the controller of the mobile device is The advertisement content stored in the memory may not be deleted.

In addition, the controller of the mobile device determines whether the advertisement content corresponding to the advertisement summary information exists in the memory, and when there is no advertisement content corresponding to the advertisement summary information, the user connection environment is connected to the second connection. Only when it is determined that it corresponds to an environment, the method may further include a fourth step of exposing an advertisement to the advertisement server to expose the advertisement.

In this case, the mobile device may further include a fifth step of receiving, from the advertisement server or the user, information regarding a time point for automatically deleting the advertisement content stored in the memory without being deleted.

In order to achieve the above object, another aspect of the present invention provides a system in which a mobile device connected using one of a plurality of network connection environments differentially executes an advertisement from an advertisement server according to a user connection environment. When the mobile device requests an advertisement from the advertisement server, only the advertisement summary information about the requested advertisement is transmitted to the mobile device, and the controller of the mobile device is currently in use among the plurality of network connection methods. If it is determined that the user connection environment corresponds to the first connection environment, the advertisement request to the advertisement server is stopped, and if it is determined that the user connection environment corresponds to the second connection environment, the advertisement is advertised to the advertisement server. Mobile, characterized in that to expose the advertisement by requesting additional content And it provides for a system.

Herein, the controller of the mobile device refers to a classification table stored in the mobile device to distinguish whether the user connection environment corresponds to one of the first connection environment and the second connection environment.

According to another aspect of the present invention, when the application is running in the mobile device, the operation of the controller of the mobile device requesting the advertising content to the advertising server to expose the advertisement, the background stage of the mobile device Can be configured to run on

Preferably, the time point at which the advertisement is exposed to the user of the mobile device is a time point when the application is executed after the download of the advertisement content is completed in the background stage.

The controller of the mobile device may store the additionally requested advertisement content in a memory of the mobile device, and may not delete the advertisement content stored in the memory even after the exposure of the advertisement is terminated. You can also implement a system according to.

In this case, the controller of the mobile device determines whether the advertisement content corresponding to the advertisement summary information exists in the memory, and if there is no advertisement content corresponding to the advertisement summary information, the user connection environment is set to the second. Only when it is determined that it corresponds to the connection environment, it is more preferable to configure the advertisement server to expose the advertisement by additionally requesting the advertisement content.

In addition, it is preferable that the information regarding the timing of automatically deleting the advertisement content stored in the memory without being deleted from the advertisement server or the user may be configured to be input to the mobile device.

According to the present invention, within a mobile device connected using one of a plurality of network connection environments, advertisements from the advertisement server are executed differentially in accordance with the user connection environment. That is, in the initial stage when the mobile device receives an advertisement from the advertisement server, only the advertisement summary information less than 1 kbyte is transmitted and received with the advertisement server. It determines whether or not it corresponds to a connection environment such as Wi-Fi, and transmits the advertising content to the mobile device only when it corresponds to the configuration, so that the advertisement is exposed to the user.

Therefore, the present invention selectively processes the creatives according to the wireless Internet environment to transmit the material when the wireless Internet environment is slow, so that the user can effectively use the wireless Internet without experiencing inconvenience in the network access service due to indiscriminate advertisement. To achieve the effect. In particular, if the user is configured to determine whether or not to transmit the advertisement based on the user's data billing, it is possible to significantly reduce the data billing caused by the transmission of the advertisement to the user, and to save the data transmission traffic to the network carriers can be expected. .

1 is a table summarizing the mobile communication standards developed to date.
2 is a view schematically showing a mobile advertising system according to an embodiment of the present invention.
3 is a flowchart illustrating a mobile advertising method according to an embodiment of the present invention.

Reference will now be made in detail to the preferred embodiments of the present invention with reference to the accompanying drawings. In addition, duplicate description of the same reference numerals will be omitted.

First, FIG. 2 schematically illustrates a mobile advertising system 500 according to an embodiment of the present invention.

Referring to FIG. 2, the mobile advertising system 500 according to an embodiment of the present invention includes a network for wirelessly connecting at least the advertisement server 100, the mobile device 200, and the advertisement server 100 and the mobile device 200. (Not shown).

First, although not shown in FIG. 2, the advertiser terminal (not shown) enters into a predetermined advertising contract with the operator of the mobile advertising system 500 according to the present invention and the advertisement server 100 through a wired / wireless network (eg, the Internet). Access to upload the electronic form of advertising that he wants to promote. Of course, although not shown in FIG. 2 or FIG. 3 to be described later, the advertiser terminal (not shown) receives a predetermined advertising fee according to a subscription, a fixed term, or another contracted payment method after the mobile advertisement method is finished. 100) may be a component to pay. On the other hand, the advertiser terminal (not shown) may include a computer readable storage medium, where a computer readable medium suitable for storing computer program instructions and data includes, for example, semiconductors such as EPROM, EEPROM, and flash memory devices. Memory devices include all forms of nonvolatile memory, media and memory devices, including magnetic disks such as internal hard disks or external disks, magneto-optical disks, and CD-ROM and DVD-ROM disks. For reference, the processor and memory may be supplemented by or integrated into special purpose logic circuits.

In other words, the operator or operator of the mobile advertising system 100 according to the present invention may be a subject that produces and manages the advertisement server 100, the advertisement information management thread 240, and the advertisement SDK 230, but is not limited thereto. It is not limited.

Next, as shown in FIG. 2, the advertisement server 100 may be connected to a wired or wireless network including an advertiser terminal (not shown) and the Internet. Preferably, although not shown in FIG. Doing. In addition, the advertisement server 100 preferably provides a predetermined web site so that the user can download and install the mobile advertisement process according to the present invention using various network connection services such as wired Internet and mobile communication as well as wireless internet. .

The mobile device 200 may include one or a combination of two or more of a personal computer, a personal digital assistant (PDA), a tablet computer, a netbook, a mobile phone, and a smartphone. That is, if there is a user terminal 200 that can be connected to the advertisement server 210 through any type of wired or wireless network, including the Internet, Ethernet, and PSTN telephone network, it should be regarded as a user terminal belonging to the application scope of the present invention. . Basically, the present invention is based on the so-called mobile advertisement provided when the user terminal 200 is in a moving state. For example, the advertisement is advertised from the advertisement server 100 in a state in which the smartphone 200 is connected to a laptop through a USB terminal. The case where the content is provided should also be regarded as belonging to the scope of the present invention. In addition, the mobile device 200 may be configured to support two or more mobile communication standards described in FIG. 1. In this case, the mobile device 200 may be configured to provide a heterogeneous wireless network as disclosed in Korean Patent Laid-Open Publication No. 2008-0091540. It is more preferable that the handover function is configured to be supported even when moving.

The mobile device 200 illustrated in FIG. 2 may be equipped with a multimedia player in the form of hardware, software, or firmware, which performs a function of playing electronic advertisement content in the present invention. In other words, when the advertisement content is played on the mobile device 200, the mobile device 200 may display an exposure history of the mobile advertisement (eg, play the video advertisement content) through a memory and a controller (for example, a microprocessor) that are provided in or detachably. Time, playback time, whether to interrupt during playback, the number of playbacks, etc.) is preferably configured to be stored and managed. In addition, in performing such an operation, a cookie transmitted and received between the advertisement server 100 and the mobile device 200 may be used.

For reference, a cookie is a temporary file containing information generated when a customer accesses a specific homepage. The size of the cookie is smaller than 4KB. Cookies contain information such as personal ID, password, and visited sites and are stored in a hard disk provided in a terminal such as a visitor's computer or a smartphone. This cookie has a basic configuration that allows the server to send whatever data it wants to the visitor's browser, which can be retrieved later. Cookies were originally created to help Internet users access the homepage. When a user first visits a specific site, a cookie is created that records the username and password. The cookie is used to quickly connect to the site without further processing. The concept came into being. If you do not use cookies, users will have to enter member information every time they visit other service pages on the same website. These cookies may be automatically created or updated by your web browser, and the records may be forwarded to your website (or server). With cookie information, if a netizen finds the site, the web server will know who he is and what information he or she found. In other words, it is possible to determine what products netizens bought and what areas they are interested in, so that website operators can use targeted cookies or targeted Internet advertisements using cookies, and the functions of these cookies can be combined with the present invention. to be.

The mobile device 200 may include a program as shown by reference numerals 210 to 240 shown in FIG. 2. Reference numerals 210 to 240 visualize a program mounted on the mobile device 200 in functional blocks. First, reference numeral 210 denotes an operating system framework (called "kernel").

The kernel 210 is a kind of hardware control API (Application Programming Interface, a language or message format used for communication between an operating system and an application) that performs interrupt processing, process management, memory management, file system management, and programming interface provision. It is a core component that provides basic functionality in the operating system, but is typically loaded in inaccessible memory. For example, the kernel 210 may be a monolithic kernel designed to be difficult to partially modify as a single program chunk, or may be implemented in a microkernel method composed of individual modules. .

The viewer 220 is a separate software developed to check the contents of a commercially produced video file or image file and mounted on the mobile device 200. When the viewer 220 can play both image and audio files, the multi viewer (Multi -Viewer) also belongs to the viewer 220 of the present invention. In the present invention, the viewer 220 performs the function of exposing the advertising content from the advertising server 100 produced in the form of text or multimedia to the user of the mobile device 200.

Next, the advertisement SDK 230 may be, for example, a software development kit produced and distributed for advertisement by the advertisement server 100. Like the general SDK, the advertisement SDK 230 may be defined by a software technician. A set of development tools that enable you to create applications for software packages, software frameworks, hardware platforms, computer systems, game consoles, operating systems, and more. The advertisement SDK 230 may be configured to provide clear points to the user by supporting technical references or supporting documents, including sample code. As a side note, software engineers typically get software development kits from the developers of their systems, which are often downloaded over the Internet, and can often be provided free of charge to encourage the use of the system or language, but must It is not limited.

The advertisement information management thread 240 refers to a unit of flow executed in the process of configuring the mobile advertisement method (for example, see FIG. 3) according to the present invention. In the case of the present invention, two or more threads may be executed simultaneously according to a program environment, and such an execution method is called a multithread. Note that both multiprocesses and multithreads have in common that multiple flows can occur simultaneously, but in a multiprocess, each process runs independently and occupies a separate memory, while multithreads share memory within a process. The speed of switching between threads is generally faster than the speed of switching between processes. Another advantage of multithreading is that if you have multiple CPUs, you can speed up each CPU by taking care of one thread.

3 is a flowchart illustrating a mobile advertising method according to an embodiment of the present invention. Hereinafter, a mobile advertising method according to an embodiment of the present invention will be described in detail with reference to FIGS. 2 and 3.

First, the advertisement server 100 collects an advertisement made in an electronic form from an advertiser terminal (not shown) (step S1). The advertisements may include audio advertisements, 2D or 3D video advertisements, text based text advertisements, graphic based advertisements, and any combination thereof. In addition, in the case of the present invention, when the capacity of the advertising content is large (for example, 3D video advertising), it is possible to construct a mobile advertising system more effectively than in the prior art.

Next, in step S2, the user visits a web page (for example, a portal site such as www.naver.com in Korea) where advertisements may be exposed using the network connection function of the mobile device 200. Here, the network connection function of the mobile device 200 may be implemented using any mobile communication standard described in FIG. 1, and the case of accessing the Internet through a networking method such as LAN, MAN, and PAN is naturally included in the scope of the present invention. do. In step S2, the ad server 100 can create and manage a profile database that can manage profile information related to online activities of mobile users as in the case of the prior art, which includes age, social class, gender, race, In addition to income, education, home ownership, and employment status, it may also include online habits of the user, such as search habits, emailing, or texting habits. Of course, the advertisement server includes an advertisement database (not shown) that manages advertisement content to be provided to user devices such as mobile devices.

If the web page visited by the mobile device 100 in step S2 includes an advertisement to be provided from the advertisement server 100, the advertisement information management thread 240 of the mobile device 200 communicates with the advertisement server 100, Regardless of the wireless Internet connection environment, the user accesses, for example, a web page such as a portal site, and transmits and receives only advertisement summary information of about 1 kbyte when the advertisement is requested (step S3).

Here, the advertisement summary information is a concept that may include all information except advertisement contents managed by an advertisement database (not shown). For example, the advertisement summary information may include actual information that an advertiser wants to expose, such as the information in the advertisement profile database or the existence of an advertisement. Means all advertisement related information except advertisement contents.

Next, in step S4, the control unit (e.g., microprocessor, not shown in FIG. 2) of the mobile device 200 is connected to the user connection environment currently used by the mobile device 200, e.g., Wi-Fi (i.e., the second connection environment). Similarly, it is determined whether the data transmission speed is fast and the connection environment is not charged to the user. Here, the controller of the mobile device 200 may refer to the classification table stored in the mobile device 200 in order to distinguish whether the user connection environment corresponds to the above-described second connection environment or the second connection environment described later. The criteria for distinguishing between the first access environment and the second access environment may be whether data is charged or whether a predetermined transmission speed is supported, but is not limited thereto. It is also possible to modify or change it to determine whether or not it is a connection environment to proceed to step S5 described later according to the transmission rate table.

That is, when it is determined that the second connection environment is a high-speed connection environment such as Wi-Fi or WiBro according to the function set in the advertisement SDK 230 (YES in step S4), the process proceeds to step S5 to the advertisement server 100. Request the advertisement content, download it, and store it in a predetermined internal or external memory.

However, when it is determined as "no" in step S4, in other words, it is a connection environment (i.e., a first connection environment) using a cellular network such as 3G or 2G where data transmission speed is slower than that of Wi-Fi and the user is charged. If it is determined, the advertisement request to the advertisement server 100 is stopped and the process according to the present invention is terminated.

If it is the second connection environment, the process according to the present invention proceeds to step S6 to expose the advertising content to the user through the viewer 220 in the mobile device 200. In other words, the mobile device 200 equipped with the mobile advertisement method according to the present invention downloads the advertisement content from the advertisement server 100 in the background while the application is executed without exposing the advertisement when the initial application is executed. The advertisement is exposed when the application is executed. When step S6 ends, the controller of the mobile device 200 does not delete the corresponding advertisement content from a memory (not shown) that stores the advertisement content, in terms of reducing the data communication amount with the advertisement server 100.

Next, in step S7, it is determined whether there is an advertisement to be requested from the advertisement server 100 additionally because the user requests an additional advertisement using the mobile device 200 or moves to another web page with the advertisement.

If it is determined in step S7 to "no", the process according to the present invention may be ended, and if it is determined to be "yes" in step S7, the flow proceeds to step S8 to determine whether the advertisement content is stored in the user's mobile device 200. Check for availability.

If the advertisement is stored in the mobile device 200 (YES in step S8), the process returns to step S6, the corresponding advertisement is exposed through the viewer 220, and the process proceeds to step S7 to determine whether additional advertisements exist. If the advertisement is not stored at 200 (NO at step S8), the process returns to step S4 as shown in FIG. 3 and the user connection environment currently used by the mobile device 200 is, for example, Wi-Fi (i.e. 2 connection environment), it is good to determine whether or not the connection environment is fast data transfer rate and do not charge data to the user.

Although not shown in FIG. 3, the advertisement content stored in the memory of the mobile device 200 may be automatically deleted at the end of a predetermined advertising campaign or when the user sets the memory management aspect of the mobile device 200. Is advantageous in

As described above, according to the present invention, since the user of the mobile device 200 is selectively provided with the (large-capacity) advertising content from the advertisement server 100 according to the wireless internet environment, the wireless internet environment may be slow or excessive data call charges may occur. If expected, it is possible to prevent the inconvenience of using the service due to the advertisement by blocking the transmission of the advertisement content in advance. In addition, from the user's point of view, data charging can be reduced, and from the viewpoint of the operator operating the advertisement server 100 according to the present invention, the amount of data transmission of the advertisement content can be drastically reduced.

The present invention, apart from the user connection environment (Wi-Fi, WiBro, 2G, 3G, 4G, etc.) without the prior art that uniformly transmits the advertising content when connecting the mobile device, in the case of a large advertising content such as video Considering that users can have a big impact on service and data rates depending on their access environment when using mobile services.

The functional operations described herein and the embodiments of the subject matter can be implemented in digital electronic circuitry, computer software, firmware or hardware, or in combinations of one or more thereof, including the structures disclosed herein and their structural equivalents. Do. Embodiments of the subject matter described in this specification are directed to one or more computer program products, that is to say one or more modules pertaining to computer program instructions encoded on a tangible program medium for execution by a data processing apparatus or for controlling its operation. Can be implemented. The tangible program medium may be a propagated signal or a computer readable medium. A propagated signal is an artificially generated signal such as a machine generated electrical, optical or electromagnetic signal that is generated to encode information for transmission to a suitable receiver device for execution by a computer. The computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a combination of materials affecting a machine readable propagated signal, or a combination of one or more of them.

A computer program (also known as a program, software, software application, script or code) may be written in any form of programming language, including compiled or interpreted language, a priori or procedural language, Components, subroutines, or other units suitable for use in a computer environment. Computer programs do not necessarily correspond to files in the file system. A program may be in a single file provided to the requested program, in multiple interactive files (eg, a file that stores one or more modules, subprograms, or parts of code), or part of a file that holds other programs or data. (Eg, one or more scripts stored in a markup language document). A computer program may be deployed to run on multiple computers or on one computer, located on a single site or distributed across multiple sites and interconnected by a communications network.

In addition, the logic flows and structural block diagrams described in this patent document describe corresponding acts and / or specific methods supported by the corresponding functions and steps supported by the disclosed structural means, corresponding It can also be used to build software structures, algorithms and their equivalents. The processes and logic flows described herein may be performed by one or more programmable processors executing one or more computer programs to perform functions by operating on input data and generating output.

Processors suitable for the execution of computer programs (e.g., the control of the advertising server 100 or the mobile device 200) include, for example, both general and special purpose microprocessors and any one or more processors of any kind of digital computer. In general, a processor will receive instructions and data from a read only memory or a random access memory or both. The key elements of a computer are one or more memory devices for storing instructions and data and a processor for executing instructions. In addition, a computer is generally operatively coupled to receive data from, transmit data to, or perform both operations from one or more mass storage devices, such as magnetic, magneto-optical or optical disks, for storing data. Or will include it. However, the computer need not have such a device.

In order to provide interaction with a user, embodiments of the subject matter described herein have a display device, such as a CRT or LCD monitor, for example, to display information to the user, for example, the user can provide input to a computer. It can be implemented on a computer with a keyboard and a pointing device, such as a mouse or trackball. Of course, other types of devices may be used to provide for interaction with the user, for example the feedback provided to the user may be any form of sensory feedback such as, for example, visual feedback, audible feedback or tactile feedback. Input from the user may be received in any associated form, including acoustic, speech or tactile input.

Embodiments of the subject matter described herein include, for example, a backend component, such as a data server, include a middleware component such as, for example, an application server, or a web browser or graphic, for example, where a user can interact with an implementation of the subject matter described herein. It can be implemented in a computing system that includes a front end component such as a client computer with a user interface or any combination of one or more of such back end, middleware or front end components. The components of the system may be interconnected by any form or medium of digital data communication such as, for example, a communication network. Examples of communication networks include local area networks (LANs) and wide area networks (WANs), such as the Internet.

The computing system may include a client and a server. Clients and servers are usually separate from each other and generally interact through a communication network. The relationship between a client and a server is generated by a computer program running on each computer and having a client-server relationship to each other.

Although the specification includes numerous specific implementation details, these should not be construed as limiting to any invention or the scope of the claims, but rather as a description of features that may be specific to a particular embodiment of a particular invention. It must be understood. Certain features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable subcombination. Furthermore, while the features may operate in a particular combination and may be initially depicted as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, the claimed combination being a subcombination Or a combination of subcombinations.

Likewise, although the operations are depicted in the drawings in a particular order, it should be understood that such operations must be performed in that particular order or sequential order shown to achieve the desired result, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous. Moreover, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems are generally integrated together into a single software product or packaged into multiple software products. It should be understood that it can be.

Specific embodiments of the subject matter described in this specification have been described. Other embodiments are within the scope of the following claims. For example, the operations recited in the claims may be performed in a different order and still achieve desirable results. By way of example, the process illustrated in the accompanying drawings does not necessarily require that particular illustrated or sequential order to obtain the desired results. In certain implementations, multitasking and parallel processing may be advantageous.

The description sets forth the best mode of the invention, and is provided to illustrate the invention and to enable those skilled in the art to make and use the invention. The written description is not intended to limit the invention to the specific terminology presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art will be able to make adaptations, modifications, and variations on these examples without departing from the scope of the present invention. In short, in order to achieve the intended effect of the present invention, it is not necessary to separately include all the program function blocks shown in FIG. 2 or to follow all the orders shown in FIG. 3 in the order shown; Note that it may belong to the technical scope of the invention.

100 ad servers
200 mobile devices
210 Operating System Framework
220 viewer
230 ad SDK
240 Advertising Information Management Thread
500 mobile advertising system

Claims (14)

A method for allowing a mobile device connected using one of a plurality of network connection environments to differentially execute an advertisement from an advertisement server according to a user connection environment,
When the mobile device requests an advertisement from the advertisement server, the advertisement server transmitting only advertisement summary information about the requested advertisement to the mobile device;
A second step of stopping, by the controller of the mobile device, an advertisement request for the advertisement server when it is determined that the user connection environment currently being used among the plurality of network connection methods corresponds to a first connection environment; And
And if the controller of the mobile device determines that the user connection environment corresponds to a second connection environment, requesting the advertisement server to add advertisement content to display the advertisement. . The method according to claim 1,
If the application is running in the mobile device, the third step is performed in the background stage of the mobile device, the mobile advertising method. The method according to claim 2,
The mobile advertisement method of claim 3, wherein the time point at which the advertisement is exposed to the user of the mobile device is a time point when the application is executed after the download of the advertisement content is completed in the background terminal. The method according to any one of claims 1 to 3,
The third step includes storing the additionally requested advertisement content in a memory of the mobile device;
The control unit of the mobile device does not delete the advertisement content stored in the memory even after the exposure of the advertisement is terminated. The method of claim 4,
The controller of the mobile device determines whether there is advertisement content corresponding to the advertisement summary information in the memory, and if there is no advertisement content corresponding to the advertisement summary information, the user connection environment is the second connection environment. And a fourth step of exposing the advertisement by requesting the advertisement server to add advertisement content only when it is determined that the information corresponds to. The method of claim 4,
And a fifth step of receiving, by the mobile device, information on a time point of automatically deleting the advertisement content stored in the memory without being deleted from the advertisement server or the user. The method according to any one of claims 1 to 3,
The controller of the mobile device may refer to a classification table stored in the mobile device in order to distinguish whether the user connection environment corresponds to one of the first connection environment and the second connection environment. In a system in which a mobile device connected using one of a plurality of network connection environments selectively executes advertisements from an advertisement server according to a user connection environment,
When the mobile device requests an advertisement from the advertisement server, the advertisement server transmits only advertisement summary information about the requested advertisement to the mobile device.
If the controller of the mobile device determines that the user connection environment currently being used among the plurality of network connection methods corresponds to the first connection environment, the controller stops the advertisement request to the advertisement server, and the user connection environment stops. In the case of determining that the information corresponds to the second connection environment, the mobile advertisement system is configured to expose an advertisement by requesting an additional advertisement content from the advertisement server. The method according to claim 8,
When the application is running in the mobile device, an operation of exposing an advertisement by requesting the advertisement server to the advertisement server to add the advertisement content is performed in the background of the mobile device. Advertising system. The method according to claim 9,
The time point at which the advertisement is exposed to the user of the mobile device is a time point when the application is executed after the download of the advertisement content is completed in the background stage. The method according to any one of claims 8 to 10,
The controller of the mobile device stores the additionally requested advertisement content in a memory of the mobile device and does not delete the advertisement content stored in the memory even after the exposure of the advertisement is terminated. . The method of claim 11,
The controller of the mobile device determines whether there is advertisement content corresponding to the advertisement summary information in the memory, and if there is no advertisement content corresponding to the advertisement summary information, the user connection environment is the second connection environment. Only when it is determined that the corresponding to the mobile advertising system, characterized in that the advertisement server to add the advertising content to expose the advertisement. The method of claim 11,
And information about a time point of automatically deleting the advertisement content stored in the memory without being deleted from the advertisement server or the user can be input to the mobile device. The method according to any one of claims 8 to 10,
The controller of the mobile device may refer to a classification table stored in the mobile device to distinguish whether the user connection environment corresponds to one of the first connection environment and the second connection environment.

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