KR20130089773A - Method and system for providing personalized webpage for website - Google Patents

Method and system for providing personalized webpage for website Download PDF

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Publication number
KR20130089773A
KR20130089773A KR1020110147468A KR20110147468A KR20130089773A KR 20130089773 A KR20130089773 A KR 20130089773A KR 1020110147468 A KR1020110147468 A KR 1020110147468A KR 20110147468 A KR20110147468 A KR 20110147468A KR 20130089773 A KR20130089773 A KR 20130089773A
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South Korea
Prior art keywords
page
user
personalized
providing
web
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KR1020110147468A
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Korean (ko)
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정성훈
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주식회사 엔씨소프트
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Priority to KR1020110147468A priority Critical patent/KR20130089773A/en
Publication of KR20130089773A publication Critical patent/KR20130089773A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Tourism & Hospitality (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Health & Medical Sciences (AREA)
  • Economics (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Marketing (AREA)
  • Primary Health Care (AREA)
  • Strategic Management (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

PURPOSE: A customized personal web page providing method and a system thereof allow a user to create an optimized personal page; simplify a page-creating process of the user; and drive a group of users with similar characteristics to use similar personal pages. CONSTITUTION: A system receives a personal page generation or adjustment proposal for a user from a web browser. The system generates a web page to be recommended to the user by referring to personal pages of other users sharing a similar characteristic with the user. The newly-created web page is presented via the web browser and recommended to the user. [Reference numerals] (AA) Start; (BB) End; (S21) Analyze first user's widget cookie information; (S23) Identify the first user's characteristic; (S25) Search for those users sharing the same characteristic with the first user; (S27) Recommend a personal page style of a searched user to the first user

Description

How to provide personalized page on website and system for it {METHOD AND SYSTEM FOR PROVIDING PERSONALIZED WEBPAGE FOR WEBSITE}

The present invention relates to a method for providing a personalized page in a website and a system therefor, and more particularly, by using a web widget, it is possible to configure different web pages for each user, and recommend a web page configuration according to a user's inclination. The present invention relates to a method of providing a personalized page in a website and a system therefor.

In general, portal sites provide comprehensive information about users' needs or metadata about them. Portal sites initially provided search services and e-mail-oriented services, but recently they have diversified their service areas into online databases, news, home shopping, and blogs. Accordingly, portal sites that serve as gateways to various services are making efforts to optimize the organization of web pages in order to facilitate user access to a growing number of services. However, because users' interests are different from each other and their needs vary, it has been practically difficult to provide an optimized website for all users.

On the other hand, in the case of a game portal site, it provides information on various online games, brokers transactions of necessary items within the online game, and provides a bulletin board service that enables information exchange between game users. Provides various contents and services in an integrated manner.

In the case of a game portal site that provides services for a plurality of such online games, the interests of users are clearly distinguished. In general, users primarily access content about the online games they are actually participating in. For example, users need to perform searches to access information related to the games they want from game portal sites that provide content for various games at the same time. However, there was a problem of going through a complicated hyperlink process.

Accordingly, the present invention has been made to solve the above problems, and an object of the present invention is to provide a method for providing a personalized page in a website and a system for generating a personalized page optimized for each user.

Another object of the present invention is to provide a method and system for providing a personalized page in a website in which each user simplifies the process of creating a personalized page.

It is still another object of the present invention to provide a personalized page providing method and a system therefor for recommending a personalized page according to a user's inclination, thereby inducing users of the same personality to use a similar personalized page.

The present invention relates to a method for providing a personalized page on a website and a system therefor.

According to an embodiment of the present invention, a personalized page providing system for receiving a transmission request of a web page from a web browser through a network, and providing the requested web page to the web browser, by the personalized page providing system Receiving a request for creating or changing a personalized page for any user from the web browser; Creating a web page to be recommended as a personalized page to the arbitrary user by referring to a personalized page of another user having the same propensity as the arbitrary user; And recommending the personalized page to the arbitrary user by displaying the created web page with the web browser.

In addition, according to another embodiment of the present invention, in a personalized page providing system for receiving a transmission request of a web page from a web browser through a network, and providing the requested web page to the web browser, the arbitrary page from the web browser A web page provider for providing a personalized page corresponding to a user account of the arbitrary user to the web browser when a request for transmitting a personalized page to a user is received; A propensity analyzer configured to determine the propensity of the user as one of a plurality of predetermined categories; When a request for recommending a personalized page for the arbitrary user is received from the web browser, the webpage recommender may recommend a personalized page of another user having the same propensity as that of the arbitrary user. It may be.

According to such a method and system for providing a personalized page in a website according to an embodiment of the present invention, it is possible to create a personalized page optimized for each user, thereby facilitating access to content desired by the user. This has the advantage of increasing user satisfaction.

In addition, according to the method and system for providing a personalized page in the website according to an embodiment of the present invention, anyone can easily create a personalized page optimized for them by simplifying the process of creating a personalized page for each user In addition, there is an advantage that the web page can be configured by reflecting its own inclination or interest.

Furthermore, according to a method and system for providing a personalized page in a website according to an embodiment of the present invention, by recommending a personalized page according to the user's inclination, by inducing users of the same personality to use a similar personalized page, It reduces the inconvenience of creating personalized pages, and saves resources for providing personalized pages on the operator side.

1 is a network diagram schematically showing the configuration of a system for providing a personalized page in a website according to an embodiment of the present invention.
2 is a flowchart illustrating a personalized page generation process step by step in the method for providing a personalized page in a website according to an embodiment of the present invention.
3 is a flowchart illustrating a process of providing a personalized page in a method of providing a personalized page in a website according to an embodiment of the present invention.
4 is a flowchart illustrating a personalized page recommendation process step by step in a method of providing a personalized page in a website according to an embodiment of the present invention.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

Like reference numerals refer to like elements throughout.

Hereinafter, a method for providing a personalized page in a website according to the present invention and a system therefor will be described in detail with reference to the accompanying drawings.

1 is a network diagram schematically showing a configuration of a system for providing a personalized page in a website according to an embodiment of the present invention, and FIG. 2 is a personalized page in a method for providing a personalized page in a website according to an embodiment of the present invention. 3 is a flowchart illustrating a step-by-step process, and FIG. 3 is a flowchart illustrating a step of providing a personalized page in the method of providing a personalized page in a website according to an embodiment of the present invention, and FIG. 4 is an embodiment of the present invention. In the method of providing a personalized page in a website, a flowchart showing a personalized page recommendation process step by step.

First, as illustrated in FIG. 1, the system 200 for providing a personalized page in a website according to an embodiment of the present invention includes a web page providing unit 201. The web page providing unit 201 selectively provides web pages constituting a web site at the request of the web browser 100 installed in the user terminal.

The web page providing unit 201 transmits respective web pages stored in the web page database 202 to the web browser 100 through the network N, which is stored in the web page database 202 and stored in the web browser. Among the web pages provided to 100, personalized pages for each user are included.

Here, the personalized page is a page configured differently for each user, and its configuration may be determined by the user, and may be at least one or more of a plurality of web pages constituting the website, and the user who logs in to the website. It is stored corresponding to the user account.

In addition, when the webpage providing unit 201 receives a request for transmitting a personalized page from the web browser 100, the webpage providing unit 201 obtains user account information from cookie information or session information, and stores personalization corresponding to the user account according to the obtained information. Send a page to the web browser (100). In this case, the webpage providing unit 201 may provide a preset webpage for a user who does not generate his or her personalized page.

The personalized page providing system 200 includes a widget providing unit 203 together. The widget providing unit 203 executes each widget arranged on the personalized page and transmits the result to the web browser 100.

Here, the "widget" refers to a web widget as an application program used in a web page displayed in the web browser 100, and may be related to various contents or services such as a bulletin board, news, statistics, and the like. In addition, in the present specification, modularized image data displayed on a web page is commonly expressed as a widget according to the execution result of the widget as the application program. The widget provider 203 executes the widget and transmits the execution result to the web browser 100.

In addition, the widget providing unit 203 is provided with a widget database 204, the widget database 204 is stored data for one or more widgets, the widget providing unit 203 of the web browser 100 In response to the request, the widget database 204 is requested for data of a necessary widget to execute the widget.

The personalized page includes at least one widget, wherein the web browser 100 requests the personalized page to the webpage providing unit 201 to display the personalized page on the terminal, and displays the widget to be displayed in the personalized page. It is provided from the providing unit 203.

Meanwhile, the personalized page providing system 200 provides an editing interface for generating a personalized page to the web browser 100 for the configuration of the personalized page, and accordingly the edited information received from the web browser 100. Web page generation unit 205 for generating each personalized page on the basis and stored in the web page database 202 is included.

In addition, the personalized page providing system 200 further includes a user inclination analysis unit 206 for analyzing the propensity of each user using information included in the cookie file. The web page providing unit 201 transmits a cookie file to the web browser 100, and the cookie file includes operation information of the web browser 100 such as a word searched by a user or a web page that has been in a long time. do. In addition, the widget providing unit 203 may transmit widget cookie information to each web browser 100 for each widget. Such widget cookie information may also include operation information of the web browser 100. In this case, the widget cookie information may be provided as a separate file for each widget, or may be provided as one integrated file for a plurality of widgets.

The user propensity analysis unit 206 analyzes the propensity of each user by using the cookie information included in the cookie file as described above, where the propensity is a routine of a user who uses a web page (for example, the news first, the bulletin board). After viewing, the game may be executed in a game), or a target of interest, etc., and may be selected from one of a plurality of predetermined categories. For example, when the personalized page providing system 200 is a game portal service provider that provides a plurality of online games, each user's disposition is at least one such as the type of the game to be played, the item transaction frequency, and the post registration frequency. It may be divided into a plurality of categories according to the above criteria.

And a tendency information database provided with information necessary for the user tendency analysis unit 206 to analyze the tendency of each user using cookie information and to be classified into any one of a plurality of predetermined categories. 207 may be provided. When each operation information of the web browser 100 included in the cookie information is digitized into one or more items, an algorithm or a table for selecting a category corresponding thereto may be stored in the propensity information database 207. .

In addition, the personalized page providing system 200 includes a web page recommender 208. The web page recommendation unit 208 recommends personalized pages of users having the same category propensity to each other when the user propensity analyzer 206 determines the propensity of each user as one of a plurality of categories. Do this. Also, the web page recommender 208 may analyze a personalized page of each user having the same category propensity and extract a common feature to generate a web page and recommend it to users of the same propensity.

Hereinafter, a method of providing a personalized page in a website using the personalized page providing system 200 as described above will be described in detail.

First, as shown in FIG. 2, the process of generating a personalized page begins with the step S11 of providing the web page editing interface to the web browser 100 by the web page generation unit 205.

The web page generation unit 205 allows the user to arrange each element to be included in the web page according to the layout desired by the user, wherein each element to be included in the web page is provided as a widget. Accordingly, the web page generation unit 205 may provide the user with a list of widgets that can be arranged on the personalized page, and the user may select some of them and place them in the desired area.

When the user completes the configuration of the web page, the web page generation unit 205 receives the edit information of the web page configured by the user from the web browser 100 (S13), and the new web according to the received edit information. The page is generated and registered as a personalized page of the user (S15). The newly created personalized page is stored in the web page database 202.

Meanwhile, in the method of providing the personalized page generated as described above to the web browser 100, as shown in FIG. 3, the web browser providing unit 201 requests the transmission of the personalized page from the web browser 100. The process starts from step S101.

The web page providing unit 201 checks user account information for requesting a personalized page through cookie information of the web browser 100 that requests a personalized page, and then stores the personalized page stored in response to the identified user account. Provided to the browser 100 (S201).

Accordingly, the web browser 100 that receives the personalized page from the web page providing unit 201 interprets the personalized page composed of an HTML document or the like and displays the personalized page on the terminal. In this case, the personalized page includes widget information (such as the address information of the widget), and the web browser 100 analyzes the personalized page, checks it, and requests the provision of the widget at the confirmed address (S102). Here, the address of the widget will be the address of the widget provider 203.

Accordingly, the widget providing unit 203 receives a widget providing request from the web browser 100. Accordingly, the result of executing the widget requested to be provided is provided to the web browser 100 (S301).

Finally, the web browser 100 displays the personalized page and the widget to be included in the terminal together (S103).

Meanwhile, in the method of providing a personalized page according to an embodiment of the present invention, as shown in FIG. 4, the personalized page of another user having a similar tendency is recommended to the user. Widget cookie information of an arbitrary user (hereinafter referred to as a 'first user') is analyzed (S21). As described above, the widget cookie information is cookie information included in a cookie file provided to the web browser 100 when the widget included in the personalized page of the first user is executed, and the web browser 100 is connected to the widget. The various operation information performed in connection with this are included. Of course, in step S21, not only the widget cookie information but also the cookie information included in the cookie file provided by the web page providing unit 201 to the web browser 100 may be included in the analysis target of the user preference analysis unit 206. Can be.

In addition, the user disposition analysis unit 206 determines the disposition of the first user corresponding to the analyzed result (S23). The propensity information database 207 provides a criterion for dividing the propensity of users into any one of a plurality of predetermined categories, and the user propensity analyzer 206 uses the first user according to the predetermined criteria. Categorizes dispositions into specific categories.

Accordingly, when the propensity of the first user is classified into any one category, the webpage recommender 208 searches for at least one other user having the same propensity as the first user (S25).

The personalized page having a specific configuration is recommended to the first user by referring to the found personalized page of at least one other user (S26). The personalized page recommended here may be the same web page as another user's personalized page, but it is not necessarily the same, and the web page includes a configuration that is common to each personalized page of a plurality of other users having the same category propensity. Can be

The user who is the target of recommendation of the personalized page having a specific configuration by the web page recommender 208 may be a user who first attempts to create a personalized page or a user who wants to modify or change the configuration of the personalized page.

Those skilled in the art may appreciate that various example logic blocks and algorithm steps described in connection with the embodiments disclosed herein may be implemented in electronic hardware, computer software, or a combination thereof. To clearly illustrate this possibility of replacing hardware and software, various illustrative steps have been described above primarily in terms of their functionality. Whether such functionality is implemented in hardware or software depends upon the particular application and design constraints imposed on the overall system.

Skilled artisans may implement the described functionality in varying ways for each particular application, but should not interpret it as causing a decision of such implementation to fall outside the scope of the present invention.

The foregoing examples are only illustrative of the present invention in detail, and the present invention is not limited to these examples. Additions, omissions, substitutions, and other modifications can be made without departing from the spirit of the present invention. The present invention is not limited by the foregoing description, but is limited only by the scope of the appended claims.

100: web browser 200: personalized page providing system
201: Web page provider 203: Widget provider
205: Web page generation unit 206: User orientation analysis unit
208: Web page recommendation department

Claims (12)

A personalized page providing system for receiving a web page transmission request from a web browser through a network and providing the web page requested to the web browser, which is performed by the personalized page providing system.
Receiving a request for creating or changing a personalized page for any user from the web browser;
Creating a web page to be recommended as a personalized page to the arbitrary user by referring to a personalized page of another user having the same propensity as the arbitrary user; And
Displaying the created web page with the web browser and recommending the personalized page to the arbitrary user. The method of claim 1,
After the recommending step, if the acceptance signal from the web browser to the personalized page for the created web page is received, registering the created web page as a personalized page corresponding to a user account of the user is further included. How to provide a personalized page on the website performed, including. The method of claim 1,
The step of creating a web page to recommend,
Searching for at least one other user having the same propensity as the propensity of any of the users;
And determining the personalized page of any one of the searched other users as the web page to be recommended. The method of claim 2,
The personalized page providing method,
If a request for transmitting a personalized page is received from the arbitrary user, providing a personalized page corresponding to the arbitrary user's user account to the web browser;
If the widget providing request from the web browser is received for the widget included in the personalized page of the arbitrary user provided to the web browser, the method further comprises the step of providing the web browser with the result of executing the widget. How to provide a personalized page on your website. The method of claim 2,
After the recommendation step, if a reject signal from the web browser to the personalized page for the created web page is received, further comprising providing a web page editing interface for generating a personalized page,
The web page editing interface is provided with a list of widgets that can be included in the personalized page, personalized page providing method on a website. The method of claim 3,
Searching for at least one other user having the same propensity as the propensity of the arbitrary user,
Determining a propensity of the arbitrary user into any one of a plurality of categories by using cookie information received for the arbitrary user from the web browser;
And searching for at least one other user having a propensity of the same category as the category determined for the arbitrary user. In a system for providing a personalized page that receives a web page transmission request from a web browser through a network and provides the web page requested to the web browser,
A web page providing unit for providing a personalized page corresponding to a user account of the arbitrary user to the web browser when a request for transmitting a personalized page for a certain user is received from the web browser;
A propensity analyzer configured to determine the propensity of the user as one of a plurality of predetermined categories;
When a request for recommending a personalized page for the arbitrary user is received from the web browser, the webpage recommender is configured to recommend the personalized page of another user having the same propensity as the arbitrary user to the arbitrary user. Personalized page provision system on website. The method of claim 7, wherein
The propensity analysis unit,
A system for providing a personalized page in a website that determines the propensity of the arbitrary user based on cookie information received from the web browser. 9. The method according to claim 7 or 8,
The personalized page includes at least one widget,
The personalized page providing system,
When the widget providing request from the web browser for the widget included in the personalized page provided by the web page providing unit, the website further comprises a widget providing unit for providing a result of executing the widget to the web browser System for providing personalized pages. 10. The method of claim 9,
The personalized page providing system,
Providing a web page editing interface for creating a personalized page with the web browser, and provides a personalized page in a website further comprising a web page generation unit for receiving or editing the web page edit information from the web browser to create or modify a personalized page system. The method of claim 10,
The web page generation unit,
Providing a list of widgets that can be inserted into the personalized page to the webpage editing interface. The method of claim 7, wherein
The web page recommendation unit,
And a web page including a configuration common to a personalized page of another user having the same propensity as that of the arbitrary user, to the arbitrary user as a personalized page providing system.
KR1020110147468A 2011-12-30 2011-12-30 Method and system for providing personalized webpage for website KR20130089773A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20170032037A (en) 2015-09-14 2017-03-22 부산대학교 산학협력단 Recommended the web page provided methods by web page
WO2020046520A1 (en) * 2018-08-29 2020-03-05 Intuit Inc. System and method for providing customer specified webpage configuration

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20170032037A (en) 2015-09-14 2017-03-22 부산대학교 산학협력단 Recommended the web page provided methods by web page
WO2020046520A1 (en) * 2018-08-29 2020-03-05 Intuit Inc. System and method for providing customer specified webpage configuration

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